Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Sweden

Job Type: PART_TIME

Category: Web Design / UI/UX

Date Posted: 2026-09-15

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting, implementation-ready web designs for marketing pages, landing experiences, and conversion-driven layouts within the Tendem project.

• Translate brand assets and concepts into clean, on-brand, and responsive web designs that align with the broader brand ecosystem.

• Ensure absolute visual consistency and enforce layout quality standards across interactive web pages, static PDFs, and social media materials.

• Prepare and package production-ready files, including organized Figma frames, exported assets, and detailed specifications for seamless developer handoff or no-code tool implementation.

📝 Enhancement Note: This role is specifically for the Tendem project (tendem.ai), focusing on AI technology development. The emphasis on "real-world use cases" and "AI technologies" suggests the web designs will support advanced tech products, requiring a sophisticated and modern aesthetic. The "freelance" nature with an estimated 10-20 hours/week suggests a project-based engagement rather than a continuous full-time role, ideal for specialists looking for flexible, impactful work.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a strong focus on actionable outputs: "implementation-ready web designs," "production-ready files," and "seamless handoff." This indicates the company values efficiency and a clear path from design to deployment. The mention of "no-code tools" like Webflow and Framer suggests a practical approach to web development, where designs need to be modular and easily adaptable.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey complex ideas and brand messaging through effective visual design.

• Typography: Excellent command of typography principles for web readability and aesthetic appeal. Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for understanding implementation constraints.

• Familiarity with AI technology concepts or the tech industry landscape.

• Experience working on projects for startups or innovative technology companies.

📝 Enhancement Note: The emphasis on "Figma" and "auto-layout components" points towards a need for scalable and maintainable design systems. The requirement for "conversion-driven layouts" and "pitch-style landing pages" suggests the designs will directly support business objectives like lead generation or product adoption, common in fast-paced tech environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Case studies that showcase the process of translating rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.

• Examples of responsive web layouts and how they adapt across different devices and screen sizes.

• Demonstrations of visual consistency across multiple digital touchpoints (e.g., web, social media, pitch decks). Process Documentation:

• Evidence of systematic verification of responsiveness, proper spacing, and clarity in final designs.

• Examples of how production-ready files are organized, spec'd, and handed off to developers or no-code tools.

• Workflow examples that illustrate a user-centric and conversion-minded approach to design challenges.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing not just the final aesthetic but also the process of creation and handoff. This indicates Mindrift values designers who can deliver polished, functional designs that are easy for their technical teams to implement, showcasing a collaborative GTM approach.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent. Compensation varies based on project scope, complexity, and required expertise.

Benefits:

• Flexible, part-time freelance engagement.

• Opportunity to work on innovative AI technology projects with the Tendem platform.

• Remote work flexibility, allowing for work from anywhere in Sweden.

• Potential for ongoing project work based on performance and project needs.

• Exposure to a global network of specialists and AI development efforts.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, applicable only while the project is active.

📝 Enhancement Note: The compensation is presented as an "up to" rate, suggesting performance and experience will dictate the final hourly equivalent. The estimated 10-20 hours/week indicates a flexible, part-time commitment, suitable for individuals seeking supplementary income or project-based work. The location requirement (Sweden) implies candidates must be legally eligible to work there, and compensation is likely benchmarked against Swedish freelance rates, though paid in USD equivalent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development Platform)

Company Size: Not specified, but the Tendem project implies a focus on connecting specialists with tech initiatives, suggesting a lean, agile operation.

Founded: Not specified, but Mindrift operates as a platform connecting global talent with AI projects.

Team Structure:

• The role is part of the Tendem project, a specific initiative within Mindrift.

• You will likely collaborate with project managers, developers, and potentially AI specialists.

• This is a freelance, remote position, implying a highly independent work style within a distributed team. Methodology:

• Data-driven approach to connecting specialists with projects.

• Focus on developing high-quality AI technologies through collaboration.

• Emphasis on efficiency and seamless handoff between design and implementation.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as a facilitator for innovation, connecting specialized talent with cutting-edge technology projects. The "Tendem project" specifically focuses on AI, suggesting a forward-thinking, tech-centric environment. The freelance model indicates a culture that values flexibility, autonomy, and results-oriented contributions.

📈 Career & Growth Analysis

Operations Career Level: This is a specialist freelance role, suitable for mid-level to senior Web Designers with a proven track record in UI/UX and marketing design.

Reporting Structure: Likely reports to a Project Manager or Lead Designer within the Tendem project, with a high degree of autonomy in day-to-day tasks.

Operations Impact: Direct impact on the perceived quality and marketability of AI technologies developed through the Tendem project, influencing user adoption and investor interest through effective web presence.

Growth Opportunities:

• Expand portfolio with high-profile AI project designs.

• Gain experience in designing for cutting-edge technology products.

• Develop expertise in conversion-driven marketing page design for tech startups.

• Potential for ongoing freelance engagements with Mindrift on future projects.

📝 Enhancement Note: While this is a freelance role, consistent high-quality output can lead to repeat engagements and a stronger portfolio. The growth is primarily in skill development and project experience rather than traditional hierarchical advancement within Mindrift. The company's focus on AI suggests opportunities to learn about and design for emerging technologies.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Sweden. Candidates must be based in Sweden to comply with location requirements.

Workspace Context:

• Independent work environment, requiring self-discipline and time management.

• Access to digital collaboration tools for communication and file sharing.

• Focus on asynchronous communication due to the remote and global nature of Mindrift's operations.

Work Schedule: Flexible part-time schedule, estimated 10-20 hours per week, allowing for integration with other commitments. The specific hours will depend on project phases and deadlines.

📝 Enhancement Note: The fully remote, freelance nature means the work environment is entirely self-managed. Candidates should be comfortable with asynchronous communication, digital collaboration tools, and managing their own workflow and deadlines effectively within the specified time commitment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial screening based on CV and portfolio.

• Potential interview to discuss design approach, experience, and fit for the Tendem project.

• Discussion of specific design challenges or portfolio case studies.

• Final confirmation of availability and compensation terms. Portfolio Review Tips:

• Ensure your portfolio prominently features landing pages, marketing sites, and one-pagers.

• Clearly articulate your design process for each project, especially how you translated requirements into final designs.

• Highlight projects that demonstrate strong typography, clear hierarchy, and conversion-focused elements.

• Showcase your proficiency in Figma and your ability to prepare assets for developer handoff.

• Include examples that demonstrate visual consistency across different media. Challenge Preparation:

• Be prepared to discuss your approach to designing from scratch or from rough concepts.

• Practice articulating how your designs align with business goals (conversion, brand messaging).

• Understand the importance of responsive design and cross-platform consistency.

📝 Enhancement Note: The portfolio is the most critical element. Mindrift explicitly states applications without a portfolio or relevant web design cases will not be considered. Therefore, candidates must curate their best, most relevant work and be ready to discuss the strategic thinking behind each piece.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design, layout creation, auto-layout components, and design systems.

• Adobe Creative Suite (Photoshop, Illustrator): Potentially used for asset creation or refinement. Analytics & Reporting:

• Not directly required for the designer role, but understanding how designs impact conversion metrics is beneficial. CRM & Automation:

• Familiarity with how web designs integrate with no-code platforms like Webflow or Framer is a plus.

📝 Enhancement Note: Figma proficiency is non-negotiable. The mention of "no-code platforms" like Webflow and Framer indicates that while the designer might not build in them, they need to understand their capabilities and limitations to create designs that are easily implementable.

👥 Team Culture & Values

Operations Values:

• Innovation: Contributing to the development of high-quality AI technologies.

• Excellence: Delivering polished, on-brand, and implementation-ready web designs.

• Collaboration: Working effectively with remote teams and providing seamless handoffs.

• Efficiency: Producing production-ready files quickly and accurately.

• User-Centricity: Designing with a focus on user experience and conversion.

Collaboration Style:

• Primarily asynchronous communication.

• Emphasis on clear documentation and asset preparation for smooth handoffs.

• Independent work with proactive problem-solving.

📝 Enhancement Note: The company values a blend of creative excellence and operational efficiency. Designers are expected to be self-starters who can deliver high-quality work independently while ensuring their designs are practical for implementation by others.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing effectively from vague prompts or AI-generated drafts requires strong interpretation and creative problem-solving skills.

• Maintaining absolute visual consistency across diverse digital assets under tight deadlines.

• Adapting designs for implementation via developers or no-code tools, requiring an understanding of technical constraints.

• Working independently in a remote, freelance capacity requires strong self-discipline and time management. Learning & Development Opportunities:

• Deepen expertise in designing for the AI and tech industry.

• Enhance skills in conversion-rate optimization through practical application.

• Master advanced Figma features and design system best practices.

• Gain experience in rapid prototyping and developer handoff processes for complex projects.

📝 Enhancement Note: The primary challenge lies in translating abstract concepts into concrete, high-impact web designs within a remote, project-based structure. This role offers significant opportunities to hone skills in a niche but growing area of web design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough concept or textual brief and turning it into a fully designed landing page."

• "How do you ensure visual consistency across web pages, social media graphics, and pitch decks?"

• "Walk us through a project where you had to design for a technical product or startup. What were the key considerations?"

• "How do you approach preparing design files for developer handoff or for implementation in no-code tools like Webflow?" Company & Culture Questions:

• "What interests you about Mindrift and the Tendem project, specifically focusing on AI technology?"

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or with flexible hours?"

• "Describe a time you had to work independently to solve a design problem." Portfolio Presentation Strategy:

• Select 3-4 of your strongest, most relevant case studies (landing pages, marketing sites).

• For each case study, clearly outline the problem, your design process, the tools used (especially Figma), and the outcome.

• Be prepared to discuss the "why" behind your design decisions, focusing on conversion goals and user experience.

• Highlight your ability to translate brand guidelines and abstract concepts into tangible web designs.

• Be ready to discuss your understanding of responsive design principles and how you ensure cross-platform consistency.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their aesthetic skills but also their strategic thinking and process. The emphasis on "conversion-driven layouts" and "implementation-ready" designs means interviewers will probe into how the designer’s work directly supports business objectives and technical execution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Crucially, ensure your CV includes a direct link to your online portfolio.

• Curate your portfolio to prominently feature web design case studies focusing on landing pages, marketing websites, and product one-pagers.

• Prepare to discuss specific examples of your work that demonstrate your ability to translate briefs into high-converting, implementation-ready designs using Figma.

• Research Mindrift and the Tendem project to understand their mission and the context of AI technology development.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.