Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Poland (Remote)

Job Type: Part-Time, Freelance

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: September 8, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Translate briefs and concepts into clean, on-brand, and implementation-ready web designs, ensuring visual consistency across all digital touchpoints.

• Prepare and package production-ready files for seamless handoff to developers or no-code platforms, adhering to strict layout quality standards.

• Collaborate within an AI technology development ecosystem, contributing to the visual presentation of innovative projects through strong UI/web design and digital visual communications expertise.

📝 Enhancement Note: This role is defined as a freelance, part-time position with an estimated workload of 10-20 hours per week during active project phases. The primary focus is on marketing-oriented web design, emphasizing conversion optimization and brand consistency, rather than full-stack development or complex interactive applications.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, reinforcing the Tendem project's brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, ensuring a polished user experience.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on output quality and efficiency, with specific mention of "layout quality standards" and "production-ready files." This suggests the hiring team values meticulousness and the ability to deliver assets that require minimal revision, crucial for a fast-paced project environment.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• At least 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Proven experience in designing landing pages, marketing websites, and product or startup one-pagers is essential. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with no-code tools such as Webflow or Framer.

• Familiarity with AI technology projects or the startup ecosystem.

• Strong understanding of typography and visual hierarchy in web design.

• Experience in digital marketing design principles.

📝 Enhancement Note: The requirement for "at least 2 years of relevant experience" combined with a "strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers" suggests the company is looking for a candidate who can quickly contribute with minimal ramp-up time. The emphasis on Figma and developer handoff points to a need for practical, implementation-focused design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio with a significant focus on landing pages, marketing websites, and product/startup one-pagers.

• Demonstrate clear visual hierarchy and strong typography in all portfolio examples.

• Include case studies or examples that highlight the conversion-driven nature of your designs and your user-centric approach.

• Provide examples of how you've translated brand assets and rough concepts into polished, implementation-ready web designs. Process Documentation:

• Evidence of systematic verification of responsiveness, spacing, and adherence to modern web trends in delivered projects.

• Examples of how you prepare and package production-ready files for developer handoff, including spec details and organized Figma frames.

• Demonstrations of ensuring visual consistency across web pages, static PDFs, and social media materials.

• Insights into your workflow for converting textual copy, outlines, or AI-generated drafts into structured web layouts.

📝 Enhancement Note: The portfolio requirements are very specific, emphasizing practical application of design skills for marketing and conversion purposes. Candidates are expected to demonstrate not just aesthetic talent but also an understanding of the development and implementation lifecycle, including meticulous file preparation and adherence to design standards.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $25 - $40 USD per hour.

• Explanation: The job posting states contributors can earn "up to $40 per hour equivalent, depending on their level and pace of contribution." Based on typical freelance web design rates for professionals with 2-5 years of experience in the Polish market and considering the remote, part-time nature, a range of $25-$40 USD per hour is a reasonable estimate. This reflects the potential for higher rates for exceptional candidates with specialized skills or a proven track record of high-impact work.

Benefits:

• Flexibility: Part-time, freelance role allowing for flexible work hours and project management.

• Project Variety: Opportunity to work on innovative AI technology projects through the Tendem platform.

• Remote Work: Fully remote position, enabling work from any location within Poland.

• Skill Development: Exposure to AI technology development and cross-functional collaboration within a global specialist network.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an "up to" figure, common for freelance roles. The estimated range accounts for variations in candidate experience and project demands. The benefits focus on flexibility and the unique nature of working with AI technology projects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development Platform), Professional Services (Connecting Specialists)

Company Size: The LinkedIn data indicates Mindrift likely falls into the 51-200 employee range, typical for a growing tech company or platform connecting a large network of freelancers.

Founded: While not explicitly stated, the company's focus on AI and connecting specialists suggests a modern, agile, and innovation-driven operational approach.

Team Structure:

• Core Team: A central team likely manages the Mindrift platform, business development, and client relations.

• Freelancer Network: A vast network of global specialists, including web designers, developers, and AI experts, forms the project execution arm.

• Project-Specific Teams: For projects like Tendem, designers will collaborate with project managers, AI developers, and potentially other specialists as needed.

Methodology:

• Platform-Based Collaboration: Mindrift operates as a platform connecting talent to projects, implying a structured process for project onboarding, task management, and delivery.

• AI-Driven Innovation: The company's mission to help develop high-quality AI technologies suggests a data-driven and forward-thinking approach to problem-solving and service delivery.

• Agile Project Management: Given the tech and freelance nature, agile methodologies are likely employed for project execution, emphasizing flexibility and rapid iteration.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as a facilitator of advanced AI development, connecting specialized talent with challenging projects. The culture is likely to be results-oriented, with a strong emphasis on quality, efficiency, and independent work, aligning with the freelance, project-based model.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, focusing on a specific skill set (Web Design) within a project context. It's not a traditional internal operations role but contributes to the operational success of projects by ensuring high-quality design outputs.

Reporting Structure:

• As a freelancer on the Tendem project, you will likely report to a Project Manager or a Lead Designer responsible for the Tendem project's visual assets.

• Direct reporting lines within Mindrift's core operations team are unlikely for this freelance capacity. Operations Impact:

• The Web Designer's work directly impacts the perceived quality, professionalism, and conversion effectiveness of the Tendem project's web presence.

• High-quality design assets are crucial for attracting users, investors, and partners, thereby contributing to the project's overall success and Mindrift's reputation. Growth Opportunities:

• Project Expansion: Successful delivery on the Tendem project could lead to more work on this or other projects within the Mindrift platform, potentially with increased scope or complexity.

• Skill Specialization: Deepening expertise in conversion-driven design, AI-related project aesthetics, or specific no-code tools (Webflow, Framer) can enhance marketability.

• Network Building: Collaborating with diverse professionals on the Mindrift platform can lead to valuable professional connections and future opportunities.

📝 Enhancement Note: While not a typical "operations" role in the sense of internal process optimization, this freelance position impacts the operational success of the Tendem project through high-quality design delivery. Growth is primarily project-based and skill-dependent within the freelance ecosystem.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting.

Office Location(s):

• While the role is remote, it is specifically for individuals based in Poland. This may be due to contractual, tax, or payment processing reasons. Workspace Context:

• Independent Workspace: You will be responsible for establishing and maintaining your own productive work environment.

• Digital Collaboration Tools: Expect to use digital communication tools (e.g., Slack, email, video conferencing) for team interaction and project updates.

• Figma Integration: Figma will be a primary tool for design creation, collaboration, and handoff, requiring a stable internet connection and reliable hardware.

Work Schedule:

• Flexible, with an estimated 10-20 hours per week. While flexible, meeting project deadlines and being available for necessary check-ins or feedback sessions will be crucial. Responsiveness during agreed-upon working hours is expected.

📝 Enhancement Note: The remote nature combined with a Poland-specific requirement suggests a focus on leveraging local talent pools for specific project needs or compliance reasons, while offering the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your CV, ensuring it includes a link to your portfolio with relevant web design examples.

• Portfolio Review: The primary filter will be the quality and relevance of your portfolio, specifically looking for landing pages, marketing sites, and conversion-focused designs.

• Initial Screening: A brief discussion or screening call to assess your experience, understanding of the role's requirements, and English proficiency.

• Technical Assessment (Potential): You might be asked to complete a small design task or a more in-depth discussion about your design process and problem-solving approach for a hypothetical scenario.

• Final Discussion: A final conversation to discuss project details, expectations, compensation, and ensure cultural fit for the Tendem project team.

Portfolio Review Tips:

• Curate Ruthlessly: Only include your strongest, most relevant work. Prioritize landing pages, marketing sites, and conversion-focused projects.

• Tell a Story: For each project, briefly explain the brief, your approach, the challenges, your solutions, and the outcomes (especially if conversion metrics are available).

• Highlight Figma Skills: Ensure your portfolio demonstrates proficiency in Figma, auto-layout, responsive design, and developer handoff preparation.

• Show Consistency: Include examples that demonstrate your ability to maintain brand consistency across different digital assets.

• Clarity Over Flash: Focus on clean, well-structured designs that clearly communicate information and guide user action.

Challenge Preparation:

• Understand Conversion: Be ready to discuss how you design for conversion, what elements are key, and how you measure success.

• Figma Proficiency: Be prepared to talk about specific Figma features you use for efficiency (e.g., auto-layout, components, design systems) and how you prepare files for developers.

• Client Communication: Think about how you handle feedback, revisions, and communication with project managers or clients, especially when working remotely.

• Brand Alignment: Consider how you'd approach taking a brand's existing assets and translating them into a cohesive web presence.

📝 Enhancement Note: The emphasis on the portfolio as the primary screening tool means candidates must invest significant effort in its preparation. The interview process is likely to be streamlined, focusing on practical skills and the ability to deliver high-quality, conversion-oriented designs efficiently.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• No-Code Platforms (e.g., Webflow, Framer): Familiarity and understanding of how designs are implemented on these platforms are crucial for effective developer handoff.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts conversion metrics (e.g., click-through rates, bounce rates) is beneficial. Familiarity with basic analytics concepts will help in designing more effective pages. CRM & Automation:

• Not directly applicable to this role, but understanding how web forms and landing pages integrate into marketing automation or CRM systems can be an advantage.

📝 Enhancement Note: Figma is explicitly called out as an essential tool. The mention of Webflow and Framer indicates that the company values designers who understand the practicalities of implementation, bridging the gap between design and development through no-code solutions.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on delivering "high-quality web designs" and enforcing "layout quality standards" indicates a value placed on meticulous craftsmanship.

• Efficiency & Speed: The need to "deliver production-ready files fast" and the project's part-time, freelance nature suggest an appreciation for efficient workflows and timely delivery.

• User-Centricity & Conversion: A "user-centric, conversion-minded approach" is fundamental, meaning designs should not only look good but also effectively achieve business goals.

• Collaboration & Communication: While independent, the role requires seamless "handoff" and ensuring "visual consistency," implying good communication and collaboration with developers and project managers.

• Adaptability: The ability to work from "rough prompts, AI-generated drafts, or existing brand systems" highlights the need for designers who can adapt to various input materials and project stages.

Collaboration Style:

• Remote & Asynchronous: Expect a remote collaboration style, likely leveraging asynchronous communication where possible, with scheduled synchronous meetings for key discussions or feedback.

• Handoff-Focused: Collaboration will be heavily centered around the design handoff process, requiring clear documentation and communication of design specifications.

• Feedback Integration: Openness to feedback and revisions will be necessary to align designs with project goals and brand guidelines.

📝 Enhancement Note: The values lean towards professionalism, efficiency, and a results-oriented mindset, characteristic of project-based freelance work in the tech industry. The ability to integrate feedback and communicate effectively within a remote setting is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Rough Concepts: Effectively translating "textual copy, outlines, or existing drafts" into polished, high-converting web designs requires strong conceptualization and design interpretation skills.

• Maintaining Brand Consistency: Ensuring absolute visual consistency across web pages, PDFs, and social media can be challenging, especially with evolving brand assets or varying input quality.

• Balancing Aesthetics and Conversion: Striking the right balance between modern design trends, brand identity, and the primary goal of conversion optimization requires strategic design thinking.

• Rapid Handoff: Preparing "production-ready files" quickly and accurately for developers or no-code tools demands a high level of organization and technical understanding.

Learning & Development Opportunities:

• Advanced Figma Techniques: Deepen expertise in Figma's advanced features, component libraries, and design system management.

• Conversion Rate Optimization (CRO) Principles: Gain a deeper understanding of CRO strategies and how to apply them directly through web design.

• No-Code Platform Proficiency: Develop advanced skills in implementing designs using platforms like Webflow or Framer, becoming more valuable in the implementation pipeline.

• AI Technology Project Exposure: Gain insight into the visual representation and user experience needs of cutting-edge AI technologies.

📝 Enhancement Note: The challenges are practical and directly related to the core responsibilities, focusing on the translation of ideas into functional, aesthetically pleasing, and goal-oriented designs. Growth opportunities are tied to enhancing existing skills and expanding knowledge in related areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only a brief and some brand assets." (Focus on user journey, CTA placement, visual hierarchy, and conversion elements.)

• "How do you ensure visual consistency across different digital platforms (web, social media, PDFs) for a single project?" (Discuss style guides, component libraries, and asset management.)

• "Walk us through a project where you had to translate a rough concept or AI-generated draft into a polished web design. What were the key challenges and how did you overcome them?" (Highlight your problem-solving skills and design process.) Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?" (Show genuine interest in AI technology and connecting specialists.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or dealing with fluctuating workloads?" (Demonstrate your self-management and organizational skills.)

• "How do you approach receiving and implementing feedback on your designs, especially from remote stakeholders?" (Emphasize your professionalism and collaborative spirit.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest, most relevant landing page or marketing site case study.

• Quantify Success: If possible, highlight any metrics or outcomes related to conversion rates or user engagement.

• Demonstrate Process: Clearly explain your design thinking, from understanding the brief to the final handoff. Use visuals to illustrate key steps.

• Showcase Figma Skills: Point out specific Figma features used (auto-layout, components) that facilitated efficient design and handoff.

• Address Handoff: Explain how you prepare files for developers, showcasing your understanding of their needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a conversion-oriented mindset, and the ability to work independently and efficiently within a remote freelance structure. The portfolio is your primary tool, so practice presenting it effectively.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV prominently features a direct link to your online portfolio. Tailor your portfolio to showcase 2-3 of your strongest landing page or marketing website projects that demonstrate conversion-driven design principles and excellent Figma execution.

• Resume Optimization: Highlight your years of experience, proficiency in Figma, and specific skills like responsive design, developer handoff, and conversion-focused layout creation. Use keywords from the job description.

• Prepare for Handoff Discussion: Be ready to articulate your process for preparing and delivering production-ready files for developers or no-code tools.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and target audience, which will help tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Mindrift through their application process before making application decisions.