Freelance Landing Page Designer | DTC E-Commerce Startup

📍 Job Overview

Job Title: Freelance Landing Page Designer | DTC E-Commerce Startup

Company: Skinnify

Location: United Kingdom

Job Type: CONTRACTOR

Category: Revenue Operations / Marketing Operations (Design & Content Focus)

Date Posted: 2026-06-25

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting advertorial-style landing pages that effectively blend editorial storytelling with direct-response marketing principles.

• Develop visually engaging layouts optimized for both desktop and mobile experiences, prioritizing user flow, readability, and conversion rates.

• Collaborate closely with marketing and creative teams to translate campaign concepts into compelling digital assets that drive customer acquisition for a DTC e-commerce brand.

• Integrate product imagery, customer testimonials, social proof, and direct-response calls-to-action seamlessly within the editorial narrative.

• Maintain brand consistency across diverse campaigns while adapting design angles to resonate with specific target audiences and marketing objectives.

📝 Enhancement Note: While the title specifies "Landing Page Designer," the emphasis on "advertorials," "editorial storytelling," and "direct-response marketing" positions this role at the intersection of creative design and performance marketing within a GTM (Go-To-Market) context. The role requires an understanding of how design directly impacts conversion metrics, a key aspect of Revenue and Marketing Operations. The implied volume of 5 pages per week suggests a need for efficient workflow and strong project management skills, typical in operations roles.

📈 Primary Responsibilities

• Design and iterate on advertorial-style landing pages that mimic premium editorial content, focusing on engaging narratives and visual appeal.

• Optimize landing page layouts for maximum engagement, readability, and conversion rates, employing principles of user experience (UX) and conversion rate optimization (CRO).

• Ensure all designs are fully responsive and perform optimally across desktop and mobile devices, catering to diverse user browsing habits.

• Collaborate effectively with the marketing and creative teams, providing design solutions that align with campaign goals and brand messaging.

• Strategically incorporate key elements such as product showcases, customer testimonials, social proof indicators, and clear calls-to-action (CTAs) to drive desired user behavior.

• Adapt and maintain brand aesthetics across various campaigns, ensuring visual coherence while allowing for creative exploration to test different marketing angles.

• Deliver finalized landing page designs on a consistent, recurring basis, meeting the expected volume of approximately 5 pages per week.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven design. The expectation of delivering 5 pages weekly indicates a need for rapid prototyping and efficient design cycles, which are crucial for A/B testing and campaign optimization in a DTC e-commerce environment. This role directly supports GTM strategies by creating assets that drive customer acquisition and revenue.

🎓 Skills & Qualifications

Education:

• No specific formal education is listed, but a strong portfolio demonstrating relevant skills is paramount. Experience:

• Proven experience in designing high-converting landing pages or advertorials, with a focus on direct-response marketing.

• Demonstrated understanding of the nuances of DTC e-commerce business models and customer acquisition strategies. Required Skills:

• Landing Page Design: Expertise in creating visually appealing and functionally effective landing pages.

• Direct Response Marketing: Deep understanding of principles that drive immediate customer action.

• Visual Design: Strong aesthetic sense, including typography, color theory, and layout composition.

• User Flow Optimization: Ability to map and design intuitive user journeys that lead to conversion.

• Editorial Design: Skill in creating content that resembles magazine articles or premium online publications.

• Mobile Optimization: Proficiency in designing for a seamless mobile user experience.

• Brand Aesthetics: Ability to maintain and apply brand guidelines consistently.

• **Conversion Rate Optimization (