Freelance Graphic Designer

<p><strong><span data-olk-copy-source="MessageBody">The Opportunity</span></strong></p> <p>We recently launched a new brand visual identity and are looking for a Senior Designer to help bring it to life across the organization. This is not a traditional graphic design role. You will partner with Marketing and the Creative Director to translate the new identity into a scalable design system that shapes how the brand appears across presentations, thought leadership, reports, social media, events, digital communications, internal communications, and client-facing materials. The focus is not simply creating deliverables, but building the templates, standards, assets, and systems that enable consistent, sustainable brand application across every touchpoint.</p> <p>&nbsp;</p> <p><strong>What You'll Do</strong></p> <ul type="disc"> <li><strong>Lead Brand Implementation:</strong> Translate and implement the new visual identity across key internal and external channels, assessing existing materials, evolving standards, and ensuring consistent application of the brand.</li> <li><strong>Build Brand Systems &amp; Templates:</strong> Create scalable templates, reusable design components, and visual standards that support consistency across presentations, reports, digital content, social media, events, and communications.</li> <li><strong>Design &amp; Execute:</strong> Produce high-quality design work across print, digital, presentation, social, and event materials while balancing strategic thinking with hands-on execution.</li> <li><strong>Develop Visual Assets:</strong> Build and manage the brand's visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets.</li> <li><strong>Create Long-Term Sustainability: </strong>Establish the documentation, governance, asset libraries, and processes needed to ensure the brand can be effectively maintained and extended over time.</li> </ul> <p>&nbsp;</p> <p><strong>What We're Looking For</strong></p> <p><strong>Required</strong></p> <ul type="disc"> <li>7+ years of experience in brand, visual, or graphic design.</li> <li>Strong portfolio demonstrating brand implementation across multiple touchpoints.</li> <li>Expertise in typography, layout, composition, and information design.</li> <li>Experience developing design systems, templates, standards, and reusable frameworks.</li> <li>Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop).</li> <li>Advanced PowerPoint design and template-building experience.</li> <li>Advanced knowledge of Figma.</li> <li>Ability to balance strategy, creativity, and production execution.</li> <li>Strong organization, project management, and attention to detail.</li> <li>Submission of a portfolio demonstrating design expertise and versatility across channels and formats.</li> </ul> <p><strong>Preferred</strong></p> <ul type="disc"> <li>Experience supporting a rebrand or visual identity rollout.</li> <li>Experience in consulting, professional services, B2B, technology, executive education, or corporate communications.</li> <li>Motion graphics experience.</li> <li>Experience managing digital asset libraries.</li> <li>Experience working with executive audiences.</li> <li>Experience building systems for both designers and non-designers.</li> </ul> <p><strong>Ideal Candidate</strong></p> <p>You are a systems thinker who enjoys building solutions that scale, combining strategic thinking with hands-on design execution. You are comfortable navigating ambiguity, influencing stakeholders through strong creative judgment, and creating work that is both visually compelling and highly practical.</p> <p>&nbsp;</p> <p><strong>What Success Looks Like</strong></p> <ul type="disc"> <li>Priority brand applications have been transitioned to the new identity.</li> <li>Existing templates have been intentionally retained, adapted, rebuilt, or retired.</li> <li>Presentation, document, social, and communication materials operate from consistent design systems.</li> <li>A robust library of templates, assets, imagery, and components is in place.</li> <li>The brand is expressed consistently across internal and external touchpoints.</li> <li>Teams have the guidance and tools needed to maintain the identity going forward.</li> <li>A roadmap exists for future implementation and evolution.</li> </ul><div class="content-conclusion"><p>Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.</p></div>