Freelance Designer (m/w/d)

📍 Job Overview

Job Title: Freelance Designer (m/w/d)

Company: Acture

Location: Berlin, Germany

Job Type: Freelancing

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-29

Experience Level: 2-5 Years

Remote Status: Hybrid (Remote OK within Germany)

🚀 Role Summary

• This role focuses on supporting Acture’s brand development and marketing materials through high-quality, consistent visual design across digital and traditional channels.

• The position involves hands-on website maintenance and enhancement, specifically within WordPress, with considerations for SEO, GEO, and AEO best practices.

• The Freelance Designer will collaborate closely with the marketing team and other departments to translate requirements into visually compelling solutions, ensuring brand consistency.

• This role requires a proactive approach, bringing creative expertise and new ideas to continuously evolve the company's visual brand identity.

📝 Enhancement Note: While the title is "Freelance Designer," the responsibilities, particularly website maintenance and collaboration with marketing/sales, indicate a strong connection to Marketing Operations, requiring skills in digital asset creation and platform management. The role is part-time (approx. 20 hours/week).

📈 Primary Responsibilities

• Conceptualize and design a variety of marketing and sales materials, including whitepapers, factsheets, checklists, presentations, ad visuals, and social media assets, utilizing Figma and the Adobe Creative Cloud.

• Develop landing pages and web elements in Figma and support their implementation within HubSpot.

• Maintain and evolve the Acture WordPress website, including content updates, integration of new content, and optimization of existing pages, while considering SEO, GEO, and AEO requirements.

• Ensure all designs and digital content are executed to a high standard, maintaining brand consistency and alignment with Acture's visual identity.

• Collaborate closely with the marketing team, and as needed, with sales and other departments, translating their requirements into effective visual solutions.

• Contribute personal creative expertise and innovative ideas to the ongoing development of the company's visual brand presence.

• Potentially assist with video editing for short social media clips or the design and conception of B2B trade show appearances.

📝 Enhancement Note: The responsibilities highlight a blend of graphic design and web content management, crucial for Marketing Operations. The emphasis on SEO, GEO, and AEO within website maintenance suggests a need for an understanding of digital marketing performance.

🎓 Skills & Qualifications

Education: Not specified, but a degree in Graphic Design, Communication Design, Digital Design, or a related field is often preferred.

Experience: Minimum of 2-3 years of relevant professional experience in graphic design, communication design, digital design, or a comparable field.

Required Skills:

• Proficiency in the Adobe Creative Cloud suite, particularly InDesign, Photoshop, and Illustrator.

• Strong practical experience with Figma for design tasks, including landing pages and web elements.

• Demonstrated experience in maintaining and developing WordPress websites, including content updates and design optimization.

• Excellent understanding of typography, layout, imagery, and visual brand leadership.

• Ability to translate requirements into high-quality, target-audience-appropriate designs.

• Strong self-management skills: independent, structured, and solution-oriented work approach.

• Excellent communication skills and ability to collaborate effectively with various stakeholders.

• German language proficiency at C2 level.

• Good English language skills (minimum B2 level). Preferred Skills:

• Experience with HubSpot for design and implementation of landing pages.

• Experience in video editing for social media content.

• Experience in the conception and design of B2B trade show appearances.

📝 Enhancement Note: The requirement for C2 German and B2 English proficiency is critical for effective collaboration within the German market. The preference for HubSpot experience aligns with a digital marketing operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating proficiency in digital and print marketing collateral (e.g., whitepapers, factsheets, presentations, ad visuals).

• Include examples of website design elements or landing pages created using Figma, highlighting user interface (UI) and user experience (UX) considerations.

• Present case studies of WordPress website maintenance or development, illustrating problem-solving and design optimization capabilities.

• Demonstrate a clear understanding of brand consistency across diverse assets and platforms.

• Provide examples of collaboration with marketing or sales teams, showcasing the ability to translate briefs into visual solutions. Process Documentation:

• Examples of how you approach design briefs, from initial concept to final delivery, detailing your workflow.

• Documentation of your process for ensuring brand guideline adherence in all design outputs.

• Demonstrations of how you manage feedback and revisions from stakeholders to ensure project success.

• Workflow examples for website content updates and optimizations in WordPress.

📝 Enhancement Note: A strong portfolio is crucial for a freelance design role, especially one involving brand representation. Emphasis should be placed on demonstrating practical application of required tools and successful project outcomes, particularly in website management and digital asset creation.

💵 Compensation & Benefits

Salary Range: As this is a freelance position with an estimated 20 hours per week, compensation will likely be project-based or an hourly rate. Based on industry standards for experienced freelance designers in Berlin with the specified skill set (Adobe Creative Suite, Figma, WordPress, HubSpot), an estimated hourly rate could range from €45 - €70 per hour, depending on experience and negotiation.

Benefits:

• Flexible working hours to accommodate approximately 20 hours per week.

• Opportunity to work remotely within Germany, offering work-life balance.

• Direct collaboration with a dynamic marketing team and exposure to Acture's employee welfare mission.

• Potential for ongoing project work and contribution to a growing company's visual identity.

• Exposure to a variety of design challenges across digital and traditional media.

Working Hours: Approximately 20 hours per week, with flexibility in scheduling, allowing for remote work.

📝 Enhancement Note: The salary estimate is based on typical freelance rates in Berlin for designers with 2-3 years of experience and specialized skills like Figma and WordPress. The benefits focus on the flexibility and remote work aspects inherent to freelance roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Employee Welfare / Corporate Health & Wellness. Acture operates within the B2B service sector, providing comprehensive solutions for workplace health, motivation, and performance.

Company Size: Approximately 150 employees in Germany, indicating a growing mid-sized company with established processes but still retaining a dynamic, evolving culture.

Founded: Acture is