Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: Lisbon, Portugal

Job Type: Full-time

Category: Web Design & Development / Marketing Operations

Date Posted: April 24, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Design and build high-performing, visually compelling websites and landing pages using Framer, focusing on user experience and brand representation.

• Collaborate closely with SEO professionals to ensure all web pages are optimized for discoverability, loading speed, and accessibility standards.

• Partner with marketing, product, and engineering teams to create seamless web experiences that align with business objectives and brand vision.

• Develop and maintain modular components and templates to ensure scalability and consistency across the web presence.

• Monitor site analytics and user behavior to inform iterative design improvements and A/B testing initiatives.

📝 Enhancement Note: While the title is "Framer Website Designer," the core responsibilities and collaborations with SEO and marketing indicate a strong overlap with Marketing Operations and GTM enablement functions. The emphasis on performance, accessibility, and data-driven iteration positions this role as crucial for driving online engagement and conversion.

📈 Primary Responsibilities

• Design, develop, and deploy responsive, accessible, and engaging websites and landing pages using the Framer platform, ensuring a pixel-perfect execution of visual design and UX.

• Actively collaborate with SEO specialists to integrate search engine optimization best practices into the design and development process, focusing on on-page optimization, site speed, and mobile-first indexing.

• Work cross-functionally with brand, marketing, and product teams to translate business goals, product messaging, and campaign objectives into effective web experiences.

• Create and manage a library of reusable design components and templates within Framer to ensure brand consistency, maintainability, and efficient site development.

• Maintain and evolve the visual identity of Air Apps’ web presence, adhering to and contributing to brand guidelines, style guides, and design systems.

• Analyze website performance metrics, user behavior data, and A/B test results to identify opportunities for design optimization and enhanced user engagement.

• Stay abreast of the latest trends in web design, Framer capabilities, front-end development best practices, and emerging technologies impacting web performance and user experience.

📝 Enhancement Note: The responsibility of monitoring site analytics and informing A/B testing suggests a need for data-driven decision-making and a proactive approach to performance optimization, which are key tenets of successful operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field; or equivalent practical experience.

Experience: Approximately 3–5+ years of professional experience in website design and development, with a proven track record of creating impactful web experiences.

Required Skills:

• Deep and demonstrable proficiency in Framer, including advanced features for interactive design, component building, and responsive layouts.

• A strong portfolio showcasing a range of responsive web experiences, live projects, or detailed case studies that highlight visual storytelling and user experience design.

• Solid understanding of core web design principles, including layout, visual hierarchy, typography, color theory, and mobile-first design methodologies.

• Familiarity with web performance optimization techniques, fundamental SEO principles (e.g., meta tags, structured data, site speed impact), and accessibility standards (WCAG 2.1 AA).

• Proven ability to collaborate effectively with cross-functional teams, particularly with SEO strategists and marketing stakeholders, to align design outputs with strategic goals.

• Experience in maintaining, contributing to, or establishing design systems to ensure brand consistency and efficient workflow.

• Strong visual communication, wireframing, and prototyping skills using tools like Figma, Sketch, or Framer’s built-in capabilities.

Preferred Skills:

• Prior experience designing and building marketing websites for SaaS, technology, or AI-driven product companies.

• Foundational knowledge of HTML and CSS, or a strong understanding of how web pages are structured and rendered, enabling effective collaboration with engineering teams.

📝 Enhancement Note: The emphasis on a strong portfolio of Framer projects and the "3-5+ years" experience level indicates a mid-level role. The preference for HTML/CSS knowledge suggests an appreciation for technical understanding that bridges design and development, common in GTM operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of Framer projects demonstrating proficiency in responsive design across various breakpoints (desktop, tablet, mobile).

• Case studies that detail the design process, including problem identification, user research (if applicable), design solutions, and the final outcome with measurable results.

• Examples of interactive elements, animations, or micro-interactions implemented within Framer that enhance user engagement.

• Documentation of how accessibility standards were considered and integrated into the design and development workflow.

Process Documentation:

• Showcase an understanding of the end-to-end website design and development lifecycle, from initial concept and wireframing to final deployment and iterative improvement.

• Demonstrate experience in establishing or adhering to design system principles for creating scalable and consistent web components.

• Provide examples of how site analytics and user feedback were used to drive design iterations and A/B testing strategies.

📝 Enhancement Note: For a role heavily reliant on a specific tool like Framer, the portfolio is critical. It needs to go beyond just visuals and demonstrate a systematic approach to design, collaboration, and performance optimization, mirroring operational rigor.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 USD per year.

Benefits:

• Apple hardware ecosystem provided for work.

• Annual Bonus potential.

• Top-tier Health and Life Insurance coverage.

• Transportation Budget to support commute.

• Coverflex benefits package (meal allowances, well-being, etc.).

• Childcare support.

• Air Conference: An opportunity for team collaboration and professional growth.

• Pension Fund for long-term financial planning.

• Urban Sports Club membership for an active lifestyle.

• Meals are 100% free at the company hub.

Working Hours: 40 hours per week, with an on-site work arrangement in Lisbon.

📝 Enhancement Note: The salary range provided is a strong indicator of a mid-level to senior professional role within the Lisbon tech market, especially considering the specialized Framer skill. The benefits package is comprehensive, extending beyond typical offerings to include elements that support work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered Personal & Entrepreneurial Resource Planner (PRP) software. The company operates within the rapidly evolving technology and AI sector, focusing on productivity and life management tools.

Company Size: Air Apps is a self-funded company that has achieved over 100 million downloads worldwide. While specific employee numbers are not provided, its global reach and dual office locations (Lisbon and San Francisco) suggest a growing, dynamic organization with a significant operational footprint.

Founded: 2018. The company's founding in Lisbon, Portugal, highlights its European roots and expansion into the US market, indicating a global perspective and ambition.

Team Structure:

• The Framer Website Designer will be part of a collaborative environment, working closely with marketing, product, and engineering teams.

• A key collaborative relationship will be with SEO professionals, indicating a focus on data-driven performance and discoverability.

• The structure likely involves cross-functional project teams, requiring strong communication and integration skills.

Methodology:

• Emphasis on "thinking bigger and moving faster" suggests an agile, iterative, and ambitious operational approach.

• The mission to create an AI-powered PRP points to a data-driven and innovation-focused methodology.

• The company's self-funded status and significant download numbers indicate a sustainable, growth-oriented operational strategy.

• Collaboration with SEO professionals highlights a commitment to inbound marketing and organic growth strategies.

Company Website: https://www.airapps.com

📝 Enhancement Note: The company's focus on AI and resource planning, combined with its global reach and self-funded status, suggests a culture of innovation, efficiency, and long-term vision. The on-site requirement in Lisbon, with potential relocation support, points to a desire for close-knit team collaboration and a strong company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (3-5+ years experience) with significant ownership over web presence design and implementation. It requires a blend of creative design skills and a pragmatic understanding of performance, SEO, and technical constraints, aligning with a "GTM Operations" or "Marketing Operations" career trajectory focused on digital channels.

Reporting Structure: While not explicitly stated, the designer will likely report to a Design Lead, Marketing Manager, or Head of Digital, with close collaboration with SEO specialists and product managers. The role emphasizes independent ownership of tasks and projects.

Operations Impact: The Framer Website Designer's work will directly impact user acquisition, engagement, and conversion rates. By creating high-performing, optimized web experiences, the role contributes significantly to the company's online brand perception, lead generation efforts, and overall GTM strategy effectiveness. The iterative improvements based on analytics directly influence marketing campaign success and customer journey optimization.

Growth Opportunities:

• Specialization: Deepen expertise in Framer, advanced web performance optimization, and accessibility standards.

• Cross-functional Expansion: Gain deeper understanding and potentially contribute to broader GTM strategies by working closely with marketing, SEO, and product teams.

• Design System Ownership: Opportunity to lead the development and maintenance of the company's web design system.

• Mentorship: Potential to mentor junior designers or interns as the team grows.

• Leadership: As the company scales, opportunities may arise to move into a lead design role or manage a small design function.

📝 Enhancement Note: The growth opportunities highlight a path beyond pure design, touching on operational strategy and leadership, which are attractive for individuals looking to expand their GTM operations skillset.

🌐 Work Environment

Office Type: The job is explicitly stated as a "fully onsite position" based at their office in Lisbon. This indicates a traditional office environment designed for in-person collaboration.

Office Location(s): Lisbon, Portugal. The description mentions the office is a "hub," suggesting a central, potentially modern workspace designed to foster collaboration and employee well-being.

Workspace Context:

• Collaborative Environment: The emphasis on in-person collaboration with cross-functional teams suggests an open, dynamic workspace where spontaneous interactions and brainstorming are encouraged.

• Tools & Technology: Employees will work with an Apple hardware ecosystem, indicating a standardized and high-quality technology setup. Access to Framer and related design/analytics tools will be provided.

• Team Interaction: Frequent interaction with marketing, product, engineering, and especially SEO teams is expected, fostering a cohesive GTM and product development environment.

Work Schedule: Standard full-time (40 hours per week) with an on-site requirement. While a structured schedule is implied, the fast-paced nature of a tech startup often means flexibility may be available, though not explicitly guaranteed.

📝 Enhancement Note: The "fully onsite" nature is a key differentiator, appealing to candidates who thrive in a collaborative, in-person setting. The mention of a "hub" and provided meals suggests an environment that prioritizes employee comfort and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess Framer proficiency, design experience, and alignment with requirements.

• Technical/Design Assessment: A practical exercise or in-depth portfolio review focusing on Framer design capabilities, responsive implementation, and understanding of performance/SEO principles. This may involve a design challenge or a deep dive into past projects.

• Cross-functional Interviews: Meetings with SEO specialists, marketing, and product team members to evaluate collaboration skills, communication style, and understanding of GTM objectives.

• Hiring Manager/Leadership Interview: Discussion on career aspirations, cultural fit, and strategic thinking related to web presence and user engagement.

Portfolio Review Tips:

• Framer Focus: Ensure your portfolio prominently features Framer projects. Clearly articulate your role, the challenges, your design process, and the outcomes achieved within the Framer environment.

• Process Storytelling: For each project, explain the "why" behind your design decisions. How did you address specific business goals, user needs, or technical constraints?

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. This could include improvements in conversion rates, engagement, page speed, or user satisfaction.

• Showcase Collaboration: If possible, highlight projects where you collaborated with SEO, marketing, or engineering teams, explaining your contribution and how you integrated feedback.

• Accessibility & Performance: Explicitly detail how you incorporated accessibility standards and performance best practices into your Framer designs.

Challenge Preparation:

• Framer Mastery: Be prepared to discuss advanced Framer features, component creation, and responsive design strategies.

• SEO & Performance Integration: Be ready to explain how you would collaborate with an SEO specialist to optimize a new landing page for search engines and ensure fast load times.

• Problem-Solving Scenarios: Anticipate questions about how you would approach designing a new feature microsite or redesigning an existing landing page to improve conversion rates.

📝 Enhancement Note: The emphasis on Framer, SEO collaboration, and portfolio demonstration suggests the interview process will be highly practical and skills-based, mirroring the operational nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for website design and development. Proficiency is essential, including advanced features for interactive design, components, and responsive layouts.

• Design & Prototyping Tools: While Framer is primary, familiarity with tools like Figma, Sketch, or Adobe Creative Suite for wireframing, asset creation, and initial prototyping is beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Amplitude, or similar platforms to monitor site performance, user behavior, and conversion metrics.

• A/B Testing Tools: Familiarity with tools or methodologies for conducting A/B tests to optimize landing pages and user flows.

CRM & Automation:

• While not a primary CRM role, understanding how websites integrate with marketing automation platforms or CRMs to capture leads and track user journeys can be advantageous.

📝 Enhancement Note: The explicit mention of Framer as the primary tool is critical. Proficiency here is non-negotiable. The inclusion of analytics and A/B testing points to the operational side of design, where data informs decisions.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: "Thinking bigger and moving faster" implies a culture that embraces new ideas and rapid execution.

• Data-Driven Decisions: Collaboration with SEO and focus on analytics suggest a strong reliance on data to inform design and marketing strategies.

• User-Centricity: The mission to create tools that "make a difference" and empower people highlights a focus on user needs and impact.

• Collaboration & Teamwork: The emphasis on cross-functional work and in-person collaboration in Lisbon fosters a sense of shared purpose and collective effort.

• Ambition & Growth: The company's rapid growth and global aspirations suggest a culture that values drive, ambition, and continuous improvement.

Collaboration Style:

• Cross-functional Integration: Expect close working relationships with marketing, product, and engineering teams, requiring clear communication and mutual understanding of objectives.

• Data-Informed Dialogue: Discussions will likely be grounded in data and performance metrics, especially when collaborating with SEO and analytics teams.

• Agile & Iterative: The fast-paced environment suggests a workflow that allows for quick iterations and adjustments based on feedback and performance data.

📝 Enhancement Note: The values of speed, innovation, and data-driven decision-making are hallmarks of successful GTM and operations teams. The collaborative style, especially with SEO, emphasizes a unified approach to digital growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Effectively translating design ideas into functional and performant Framer websites while adhering to SEO and accessibility standards.

• Rapid Iteration Cycles: Adapting to fast-paced project timelines and the need to quickly iterate on designs based on performance data and stakeholder feedback.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across various web properties as the company scales and introduces new initiatives.

• Staying Ahead of Trends: Continuously learning and adapting to new Framer features, web design trends, and evolving SEO/performance best practices.

Learning & Development Opportunities:

• Deepen Framer Expertise: Become a go-to expert for all things Framer within the company, exploring advanced features and integrations.

• Develop Performance Optimization Skills: Gain hands-on experience in optimizing web performance for speed and user experience, a critical skill in GTM operations.

• Expand SEO Collaboration: Enhance understanding of SEO strategies and how design directly impacts search rankings and organic traffic.

• Contribute to Design Systems: Play a key role in developing and scaling a robust design system for the company's web assets.

• Cross-functional Knowledge: Gain insights into marketing campaign strategy, product roadmaps, and engineering processes through close collaboration.

📝 Enhancement Note: The challenges presented are typical for a growth-stage tech company and offer significant opportunities for skill development that are highly transferable within operations and GTM roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a complex design vision with strict SEO and performance requirements. How did you approach it, and what was the outcome?" (Prepare a case study showcasing your Framer skills and understanding of GTM constraints.)

• "How would you collaborate with our SEO team to design a new landing page for a product launch? What information would you need from them, and how would you ensure the design supports their strategy?" (Focus on communication, data exchange, and proactive integration.)

Company & Culture Questions:

• "What attracts you to Air Apps' mission and our AI-powered PRP?" (Research the company's product and vision thoroughly.)

• "How do you see your role contributing to Air Apps' goal of 'thinking bigger and moving faster'?" (Connect your skills to the company's operational ethos.)

Portfolio Presentation Strategy:

• Framer First: Dedicate significant time to showcasing your best Framer projects. Be ready to demonstrate live examples or detailed walkthroughs.

• Process & Rationale: For each project, clearly explain your design process, the problem you were solving, your creative choices, and the technical implementation within Framer.

• Metrics & Impact: Quantify the success of your projects whenever possible. Use data to demonstrate ROI, improved user engagement, or achieved business objectives.

• Collaborative Examples: If possible, include projects where you worked with other teams, highlighting your communication and integration skills.

• Conciseness: Be prepared to present your portfolio within a set timeframe, focusing on the most impactful and relevant work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an operational mindset – understanding how design impacts business goals, how to collaborate effectively, and how to use data for improvement.

📌 Application Steps

To apply for this Framer Website Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest Framer projects. Highlight specific examples of responsive design, interactive elements, and your process for optimizing for performance and accessibility.

• Resume Optimization: Tailor your resume to emphasize Framer proficiency, years of relevant experience, and any experience collaborating with SEO, marketing, or product teams. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to common interview questions, especially those related to collaboration, problem-solving, and data-driven design.

• Company Research: Thoroughly research Air Apps, its mission, product (AI-powered PRP), and company culture. Understand their values and how your skills align with their ambitious goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.