Fintech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Fintech UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: New York, NY, United States (Remote)

Job Type: Full-Time

Category: Design Operations / GTM Operations

Date Posted: September 11, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 initiatives within cutting-edge domains, with a primary focus on Fintech product development and user experience.

• Translate high-level strategic vision into actionable execution roadmaps, overseeing rapid implementation from prototype to production.

• Architect scalable solutions and manage critical milestones to position new departments for significant growth and potential spin-offs.

• Collaborate directly with a world-class team of engineers, researchers, and commercial leaders under the guidance of experienced founders.

• Embrace a high-agency builder mindset, taking extreme end-to-end ownership of projects and initiatives.

📝 Enhancement Note: While the job title is "Fintech UI/UX & Brand Designer," the core responsibilities and context provided by EWOR GmbH (backed by serial entrepreneurs) suggest a role that extends beyond traditional design. It implies a strategic, operational, and product-focused capacity, akin to a GTM Operations or Product Operations role with a strong design foundation, especially given the emphasis on "0-to-1 initiatives," "architecting scalable solutions," and "driving critical milestones." The role requires a blend of design acumen and operational execution.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within the Fintech sector, from ideation through to market validation and scalable traction.

• Develop and manage comprehensive execution roadmaps, translating abstract strategic objectives into concrete, time-bound project plans.

• Design and oversee the implementation of user interfaces (UI) and user experiences (UX) that are intuitive, engaging, and align with strategic business goals.

• Develop and maintain a strong brand identity and design system that reflects the company's innovative spirit and market positioning.

• Drive the prototyping and production phases of new initiatives, ensuring rapid iteration and alignment with user feedback and market demands.

• Architect scalable technical and operational solutions to support rapid growth and future expansion, potentially leading to spin-offs.

• Collaborate cross-functionally with engineering, research, and commercial teams to ensure cohesive product development and go-to-market strategies.

• Monitor key performance indicators (KPIs) and operational metrics to assess the success of initiatives and identify areas for optimization.

• Communicate progress, challenges, and strategic recommendations effectively to department founders and leadership.

📝 Enhancement Note: The responsibilities have been expanded to reflect the strategic and operational nature of the role, integrating UI/UX and Brand Design with broader GTM and product development execution. This includes aspects of project management, cross-functional leadership, and performance analysis, which are critical for "0-to-1" initiatives.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design (Graphic Design, Interaction Design, Product Design), Computer Science, Business, or a related field, or equivalent practical experience. Experience:

• 5-10 years of progressive experience in UI/UX design and brand development, with a significant portion focused on product development and strategic execution.

• Proven track record of leading and successfully launching new products or initiatives, preferably in a startup or high-growth environment.

• Experience within the Fintech industry is highly desirable, demonstrating an understanding of its unique challenges and opportunities. Required Skills:

• UI/UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, user journey mapping, and usability testing. Mastery of design tools such as Figma, Sketch, Adobe Creative Suite.

• Brand Design & Strategy: Ability to develop compelling brand identities, visual systems, and design guidelines that align with business objectives and target audiences.

• Product Development Lifecycle: Deep understanding of the end-to-end product development process, from concept and prototyping to production and iteration.

• Strategic Execution: Proven ability to translate strategic vision into concrete, actionable roadmaps and drive execution with speed and efficiency.

• High-Agency Builder Mindset: Demonstrated proactivity, self-direction, and a strong bias for action in ambiguous environments.

• English Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.

Preferred Skills:

• Fintech Domain Knowledge: Familiarity with financial technology products, services, regulatory landscapes, and user expectations.

• 0-to-1 Initiative Experience: Direct experience launching new ventures or product lines from inception to market traction.

• Scalable Systems Architecture: Understanding of how to design and implement solutions that can scale effectively with business growth.

• Data-Driven Design: Ability to leverage user data, analytics, and A/B testing to inform design decisions and optimize user experiences.

• Project Management: Proficiency in agile methodologies and project management tools to manage complex initiatives.

📝 Enhancement Note: The experience level has been inferred from the "5-10" years in the ai_experience_level field. The education requirement is a standard assumption for roles requiring this level of design and strategic input, with an emphasis on practical experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 significant projects that demonstrate your end-to-end involvement in UI/UX and Brand Design, from problem definition to solution implementation and impact.

• 0-to-1 Initiative Examples: Include projects where you were instrumental in launching new products, features, or brands from the ground up, highlighting your role in strategic execution and rapid development.

• Fintech Product Exposure: If available, include examples of work within the Fintech sector, demonstrating your understanding of financial product design and user needs.

• Brand System Development: Showcase examples of brand identity creation, style guides, or design systems you have developed and implemented.

• Scalability Considerations: Highlight instances where your design or architectural decisions contributed to the scalability of a product or system.

Process Documentation:

• User Research & Testing: Document your approach to user research, including methodologies used, participant recruitment, and how insights informed design decisions.

• Design Iteration & Optimization: Illustrate the iterative process you followed for a project, including how feedback (user testing, stakeholder input) was incorporated to refine designs.

• Cross-Functional Collaboration: Provide examples of how you collaborated with engineering, product management, and marketing teams, detailing communication strategies and workflow integration.

• Brand Implementation Strategy: Outline your approach to rolling out a new brand identity or design system across various touchpoints and platforms.

📝 Enhancement Note: Portfolio requirements are tailored to highlight the "0-to-1" and strategic execution aspects of the role, emphasizing practical application and demonstrable impact beyond just visual design.

💵 Compensation & Benefits

Salary Range:

• Based on the role's 100% remote nature, the New York location (which often has higher compensation benchmarks), the "5-10 years" experience level, and the competitive nature of the Fintech and startup sectors, a reasonable estimated salary range for this role in the United States would be $120,000 - $170,000 per year. This estimate accounts for the significant ownership and strategic impact expected. Benefits:

• Competitive Compensation: Attractive base salary aligned with industry standards and the role's responsibilities.

• Equity Upside: Significant opportunity for stock options or equity in EWOR GmbH, reflecting the high-impact, entrepreneurial nature of the role and potential for company growth and spin-offs.

• Full Remote Work: 100% remote work arrangement, offering flexibility and autonomy to work from anywhere within the specified regions (Europe or Americas).

• Professional Development: Opportunities to work on cutting-edge initiatives and collaborate with experienced founders, fostering significant learning and career advancement.

• Direct Impact: The chance to shape and build new ventures from the ground up, offering a unique level of ownership and influence.

Working Hours:

• This role is based on a standard 40-hour work week, typical for full-time positions. However, given the startup environment and "0-to-1" nature of the initiatives, a flexible approach to working hours may be expected, with a focus on achieving critical milestones and rapid execution rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary range is an estimation based on common compensation benchmarks for similar roles in the US Fintech/startup sector with the specified experience level and remote work arrangement. The benefits are derived from the provided ai_benefits and the role's context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Fintech, Venture Building. EWOR GmbH operates at the intersection of technology innovation and venture creation, focusing on launching and scaling new, cutting-edge initiatives. The Fintech sector is characterized by rapid innovation, disruption, and a strong emphasis on user experience and security.

Company Size: EWOR GmbH appears to be a venture-building firm or a holding company focused on launching new initiatives, rather than a large, established corporation. The emphasis on "new department" and "0-to-1 initiatives" suggests a lean, agile, and highly entrepreneurial operational structure.

Founded: The company is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a strong foundation in building successful, high-impact technology ventures. This leadership brings a wealth of experience in scaling businesses from the ground up.

Team Structure:

• Founders: Direct reporting and collaboration with experienced serial entrepreneurs.

• Elite Team: Work alongside a world-class team comprising engineers, researchers, and commercial leaders.

• Cross-Functional Collaboration: High degree of interaction with diverse functional groups to drive initiatives from concept to production.

• Agile & Lean: The operational structure is likely characterized by agility, minimal bureaucracy, and a focus on rapid execution.

Methodology:

• 0-to-1 Focus: Emphasis on building new ventures and initiatives from scratch, focusing on market validation and scalable traction.

• High-Impact Execution: Prioritization of rapid execution, good ideas, and direct results over extensive planning or approval processes.

• Ownership & Autonomy: Maximum ownership and autonomy granted to individuals to architect systems and drive strategy.

• Data-Driven Validation: Although not explicitly stated, the context implies a need for data to validate market fit and drive scalable traction.

Company Website: [EWOR GmbH website would be listed here if available, but company_url is null. Assuming ewor.com based on domain_derived.]

📝 Enhancement Note: The company context is synthesized from the provided description, emphasizing the venture-building aspect and the caliber of its founders, which significantly shapes the culture and operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a senior-level designer to transition into a more strategic, product-focused, and operational capacity. It's a "builder" role at the forefront of new venture creation, offering a unique blend of design leadership and entrepreneurial execution. It sits at a critical juncture where design directly influences product strategy and market viability.

Reporting Structure:

• The designer will report directly to the department founder, ensuring high-level visibility and direct mentorship from experienced entrepreneurs.

• This structure facilitates rapid decision-making and direct feedback loops, crucial for "0-to-1" initiatives. Operations Impact:

• The operations impact is profound, as the designer's contributions will directly shape the user experience, brand perception, and ultimately, the market success of new Fintech ventures.

• Success in this role can lead to significant influence over product strategy, go-to-market execution, and the overall trajectory of new business units. Growth Opportunities:

• Leadership in New Ventures: Potential to grow into a leadership role within newly launched spin-off companies, taking on broader responsibilities in product management, strategy, or operations.

• Skill Expansion: Opportunity to develop expertise in product strategy, market validation, scalable systems architecture, and entrepreneurial execution, moving beyond core design functions.

• Entrepreneurial Experience: Gain invaluable experience in building businesses from the ground up, working alongside seasoned entrepreneurs.

• Specialization: Deepen expertise within the Fintech domain, becoming a go-to specialist for design and product strategy in financial technology.

📝 Enhancement Note: This analysis focuses on the career trajectory and growth potential inherent in a "0-to-1" role with significant ownership, as opposed to a standard corporate design position.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" environment is virtual, relying on digital collaboration tools and platforms.

Office Location(s):

• The role is open to candidates based in Europe or the Americas.

• While the locations_derived field mentions "New York, New York, United States," this is likely a placeholder or the primary operational hub for the US operations, but the role itself is fully remote within the broader specified regions. Workspace Context:

• Digital Collaboration: The primary workspace will be digital, utilizing tools for communication, project management, design collaboration, and virtual meetings.

• Autonomy & Flexibility: A high degree of autonomy is provided, allowing individuals to structure their work environment and schedule to optimize productivity.

• Lean & Agile Operations: The work environment is expected to be fast-paced, with a focus on rapid iteration, problem-solving, and direct contribution to initiative success.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team across different time zones.

Work Schedule:

• Standard 40-hour work week is the baseline.

• Flexibility is a key component, with an emphasis on output and achieving critical milestones. This may require occasional work outside standard hours to meet project deadlines or engage with teams in different time zones.

📝 Enhancement Note: The work environment is defined by its remote nature and the entrepreneurial context of EWOR GmbH, emphasizing autonomy, digital collaboration, and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess fit for the role's unique requirements (UI/UX, Brand, 0-to-1 execution, Fintech interest).

• Founder/Department Lead Interview: In-depth discussion with the department founder or a senior leader to evaluate strategic thinking, execution capabilities, leadership potential, and cultural fit. This stage will likely focus on your approach to building from scratch and taking ownership.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on specific case studies that demonstrate your ability to translate vision into tangible results, manage complex projects, and drive impact. Be prepared to discuss your process, challenges, and outcomes in detail.

• Team/Cross-Functional Meet-and-Greet: Introduction to potential team members or key collaborators to assess working style and cultural alignment.

• Final Interview: Potentially with other senior stakeholders or founders to finalize the decision.

Portfolio Review Tips:

• Highlight 0-to-1 Successes: Prioritize case studies that showcase your experience in launching new products, initiatives, or brands from the ground up. Emphasize your role in strategy, execution, and driving initial traction.

• Showcase Strategic Thinking: Clearly articulate the "why" behind your design decisions, linking them to business objectives, user needs, and market opportunities. Demonstrate how your work contributed to overall strategy.

• Detail Your Process: For each case study, explain your methodology – from initial research and ideation to prototyping, testing, and final implementation. Be specific about the tools and techniques you used.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your projects. This could include user adoption rates, engagement metrics, conversion improvements, or brand recognition growth.

• Address Fintech Relevance: If you have Fintech experience, prominently feature it. If not, articulate your understanding of the Fintech landscape and how your skills are transferable and applicable.

• Demonstrate Ownership: Be prepared to discuss instances where you took extreme end-to-end ownership, navigated ambiguity, and drove projects forward with minimal direction.

Challenge Preparation:

• Strategic Design Challenge: You may be given a hypothetical "0-to-1" Fintech initiative and asked to outline a design strategy, user journey, or brand concept. Focus on your approach to rapid problem-solving and strategic thinking.

• Problem-Solving Scenarios: Be ready to discuss how you would tackle common challenges in launching new ventures, such as identifying target users, validating product-market fit, or establishing a brand identity in a competitive market.

• Communication & Presentation: Practice articulating your ideas clearly and concisely, especially when explaining complex design concepts or strategic approaches to non-design stakeholders.

📝 Enhancement Note: The application process and portfolio review tips are tailored to the specific demands of a "0-to-1" initiative within a venture-building context, emphasizing strategic execution and entrepreneurial mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign), InVision, Axure RP.

• Brand Development: Tools for logo creation, style guide generation, asset management.

• User Research & Testing: Hotjar, UserTesting.com, Maze, SurveyMonkey, Typeform, Google Forms.

• Project Management & Collaboration: Jira, Asana, Trello, Monday.com, Slack, Microsoft Teams, Google Workspace.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Amplitude, Mixpanel, Firebase Analytics.

• Data Visualization: Tableau, Power BI, Looker (for understanding data that informs design decisions).

CRM & Automation:

• While not a primary focus for a designer, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools integrate with product design and user journeys can be beneficial for GTM alignment.

📝 Enhancement Note: The tools listed are standard for UI/UX and Brand Designers, with an emphasis on those relevant to product development, rapid iteration, and data-informed decision-making in a startup environment.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: Individuals are expected to take initiative, drive projects forward proactively, and feel responsible for the success of their work from start to finish.

• Speed & Execution: A strong emphasis on rapid prototyping, iteration, and getting products to market quickly to validate ideas and gain traction.

• Innovation & Entrepreneurship: A culture that encourages bold ideas, experimentation, and the pursuit of cutting-edge solutions, particularly in Fintech.

• Data-Driven Decision Making: While creative, decisions are informed by user feedback, market data, and performance metrics to ensure strategic alignment and impact.

• Collaboration & Transparency: Open communication and close collaboration with founders, engineers, researchers, and commercial leaders are essential for success.

Collaboration Style:

• Direct & Efficient: Collaboration is likely to be direct, focused on problem-solving and achieving project milestones with minimal bureaucracy.

• Cross-Functional Integration: Designers will work closely with engineers on implementation, researchers on user insights, and commercial teams on go-to-market strategy, requiring seamless integration.

• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to refine designs and strategies.

• Remote-First: Collaboration will heavily rely on digital tools and asynchronous communication, necessitating clear documentation and proactive engagement.

📝 Enhancement Note: The culture and values are inferred from the company's description, highlighting the entrepreneurial spirit, focus on execution, and the high-impact nature of working on "0-to-1" initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Uncertainty: Navigating the inherent uncertainty of launching new ventures ("0-to-1"), where market direction and product-market fit may not be clearly defined initially.

• Rapid Iteration Demands: The pressure to design, prototype, and iterate quickly without sacrificing quality or strategic alignment.

• Balancing Design Excellence with Business Urgency: Finding the right balance between creating exceptional user experiences and meeting aggressive timelines for market validation.

• Cross-Functional Alignment: Ensuring consistent vision and execution across diverse teams (engineering, research, commercial) in a fast-paced environment.

• Building from Scratch: The challenge of establishing brand identity, user flows, and design systems for entirely new products or services.

Learning & Development Opportunities:

• Strategic Product Development: Gaining deep experience in shaping product strategy and roadmaps from inception.

• Entrepreneurial Skillset: Developing a robust entrepreneurial mindset, including business acumen, market validation techniques, and venture scaling strategies.

• Fintech Specialization: Becoming an expert in UI/UX and brand design specifically within the complex and dynamic Fintech industry.

• Leadership Potential: Opportunities to lead design efforts for new ventures and potentially take on leadership roles in future spin-offs.

• Mentorship from Founders: Direct learning and mentorship from highly successful serial entrepreneurs, offering unparalleled insights into building and scaling companies.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific context of a "0-to-1" role in a venture-building environment, emphasizing the unique learning and development aspects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a product or initiative from 0 to 1. What were the biggest challenges, and how did you overcome them?" (Focus on your process, decision-making, and impact.)

• "How would you approach building a brand identity and user experience for a new Fintech product with limited initial market data?" (Demonstrate your strategic thinking, research methodology, and ability to handle ambiguity.)

• "Imagine you need to translate a high-level strategic vision into a concrete execution roadmap for a new feature. What steps would you take?" (Showcase your project planning, prioritization, and execution skills.) Company & Culture Questions:

• "What interests you most about EWOR GmbH's approach to venture building and our focus on cutting-edge initiatives?" (Research EWOR GmbH, its founders, and its mission.)

• "How do you handle working in a fast-paced, potentially ambiguous startup environment where rapid execution is prioritized?" (Emphasize your adaptability, proactivity, and ownership mindset.)

• "What does 'maximum ownership' mean to you in a professional context, and can you provide an example of when you exercised it?" (Align your definition with the company's emphasis on autonomy and end-to-end responsibility.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solution, and the quantifiable results. Use a story-telling approach.

• Emphasize 0-to-1 & Fintech: Highlight projects that best showcase your ability to build from scratch and your understanding of the Fintech space. If direct Fintech experience is limited, draw parallels and explain how your skills are transferable.

• Showcase Strategic Impact: Don't just present visuals; explain the strategic thinking behind your design decisions and how they contributed to business goals.

• Be Prepared for Technical Questions: Anticipate questions about your design tools, prototyping techniques, and how you collaborate with engineers.

• Articulate Your "Why": Be ready to explain why you made specific design choices and how you validated them.

📝 Enhancement Note: Interview preparation advice is tailored to assess the candidate's suitability for a strategic, high-ownership, "0-to-1" role, focusing on their ability to execute, innovate, and contribute to venture building.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your UI/UX, Brand Design, and especially your "0-to-1" initiative experience. Prioritize Fintech-related work if available, or clearly articulate transferable skills. Ensure case studies highlight your strategic thinking, execution process, and measurable impact.

• Tailor Your Resume: Optimize your resume to highlight keywords relevant to UI/UX Design, Brand Development, Fintech, Product Strategy, Execution Roadmaps, 0-to-1 Initiatives, and High-Agency Builder Mindset. Quantify achievements wherever possible.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on articulating your process, strategic rationale, and the outcomes of your projects. Be ready to discuss your experience with ambiguity and taking end-to-end ownership.

• Research EWOR GmbH: Understand the company's mission, its founders' backgrounds (Paul Müller, Petter Made), and their approach to venture building. Be prepared to discuss why you are excited about this specific opportunity and how your skills align with their entrepreneurial culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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