Figma & E-Mail Design Specialist (Layout & Copy) (m/w/d)

📍 Job Overview

Job Title: Figma & E-Mail Design Specialist (Layout & Copy) (m/f/d)

Company: Rügamer & Steiner Consulting GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-11

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end design and copywriting of high-volume email marketing campaigns for a diverse portfolio of e-commerce clients.

• Leverage Figma and advanced AI tools to create visually compelling and conversion-driving newsletters, ensuring brand consistency across multiple online shops.

• Manage a significant workload of 30-40 brands concurrently, demonstrating exceptional organizational skills and the ability to multitask effectively.

• Contribute to the strategic development and execution of email marketing initiatives that directly impact client revenue and performance metrics.

📝 Enhancement Note: This role sits at the intersection of creative execution and performance marketing within an agency setting. While the title emphasizes design and copy, the core function is to drive measurable results for e-commerce clients through effective email campaigns. The emphasis on "ownership" and "impact" suggests a strong focus on accountability and contribution to client success, aligning with typical Revenue Operations and Marketing Operations objectives.

📈 Primary Responsibilities

• Design and execute visually appealing email newsletter layouts using Figma, adhering to brand guidelines and incorporating best practices for user engagement.

• Develop persuasive and effective copy for email campaigns, optimizing for clarity, conversion, and brand voice across various e-commerce product categories and sale events.

• Integrate AI tools (e.g., ChatGPT, Claude) to assist in content generation, text refinement, and layout ideation, enhancing efficiency and creativity.

• Manage client feedback and approval processes for email campaigns, ensuring timely revisions and successful delivery of final assets.

• Analyze the performance of sent newsletters to inform future campaign strategies and identify opportunities for optimization and A/B testing.

• Collaborate closely with the internal team and clients to understand campaign objectives, target audience, and desired outcomes for each email send.

• Maintain and expand the company's Figma design system components to ensure scalability and consistency across all client projects.

• Proactively identify trends in email marketing design and copywriting, bringing innovative ideas to the team and clients.

📝 Enhancement Note: The responsibility for "owning the whole thing" and seeing campaign performance data implies a direct link to revenue impact, a key characteristic of Revenue Operations roles. The emphasis on managing 30-40 brands concurrently points to a need for robust process management and efficiency, core to Sales and Marketing Operations.

🎓 Skills & Qualifications

Education: No specific degree is mandatory, but a background or demonstrated aptitude in design, marketing, communications, or a related field is beneficial.

Experience: 0-2 years of experience in a creative or marketing role, with a strong portfolio showcasing relevant skills. Experience in e-commerce, email marketing, or digital design is a plus.

Required Skills:

• Figma Proficiency: Demonstrated ability to design and create layouts within Figma, including familiarity with components, auto layout, and prototyping features.

• Copywriting Acumen: Strong writing skills with the ability to craft compelling, concise, and conversion-oriented copy for marketing materials, specifically email.

• Aesthetic Sensibility: A keen eye for visual design, layout principles, typography, and color theory, ensuring aesthetically pleasing and on-brand outputs.

• AI Tool Fluency: Comfortable and proficient in using AI tools for content generation, text editing, and ideation (e.g., ChatGPT, Claude).

• Adaptability & Speed: Ability to quickly learn new tools, processes, and client requirements, and to work efficiently to meet tight deadlines.

• Eagerness to Learn: A proactive attitude towards acquiring new skills and knowledge, particularly in email marketing best practices and design trends.

• Self-Motivation & Drive: High level of initiative, ownership, and ambition to take responsibility for projects and drive them to completion.

Preferred Skills:

• Experience with email marketing platforms and their design interfaces.

• Familiarity with CRM and marketing automation principles.

• Basic understanding of performance marketing metrics and their impact on campaign success.

• Knowledge of A/B testing methodologies for email campaigns.

• Experience working in an agency environment or with multiple clients.

📝 Enhancement Note: The explicit statement "Figma, Newsletter or Design Ausbildung? Kein Muss. Auge, Tempo und Einstellung entscheiden." indicates a strong preference for demonstrated aptitude and attitude over formal qualifications. This suggests that candidates with strong portfolios and a proven ability to execute quickly and effectively will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Figma Design Samples: Showcase 3-5 distinct projects created in Figma, demonstrating layout skills, component usage, and responsiveness for different screen sizes. Include examples of email newsletter designs if available.

• Copywriting Examples: Provide samples of marketing copy that highlight persuasive language, clear calls-to-action, and an understanding of target audience engagement. Include examples that show adaptation to different brand voices.

• AI Integration Examples: If possible, include a project where AI tools were used to assist in design or copywriting, explaining the process and the value added.

• Process Improvement Case Study (Optional but Recommended): A brief case study detailing a project where you identified an inefficiency and implemented a solution, or improved a process to achieve better results. This demonstrates problem-solving and impact.

Process Documentation:

• Candidates should be prepared to discuss their personal workflows for managing multiple projects, prioritizing tasks, and ensuring quality control under pressure.

• Be ready to explain how you approach learning new tools and systems, and how you document processes for personal reference or team sharing.

📝 Enhancement Note: Given the role's focus on execution and the agency environment, a portfolio demonstrating practical application of Figma, copywriting skills, and AI integration is crucial. The emphasis on "ownership" and "seeing how it performed" implies a need for candidates to showcase not just the final output but also their understanding of the impact and how they would approach optimization.

💵 Compensation & Benefits

Salary Range: €3,500 - €6,000 per month (gross), depending on experience and demonstrated skills.

Benefits:

• Direct Impact & Ownership: Full responsibility for newsletter design and copy, with visibility into campaign performance.

• Diverse Client Portfolio: Exposure to 30-40 different e-commerce brands, offering extensive experience in varied campaigns.

• Modern Workspace: State-of-the-art office in Düsseldorf Pempelfort with a roof terrace and excellent public transport connections.

• Premium Hardware: High-quality Apple hardware provided for all tasks.

• Ergonomic Setup: Height-adjustable desks for improved comfort and well-being.

• Employee Perks: Pluxee Card and Urban Sports membership for lifestyle and wellness.

• Team & Culture: Young, dynamic team with frequent monthly team events and a collaborative atmosphere.

• Career Progression: Aim for permanent employment and continued growth within the agency.

Working Hours: 40 hours per week, with a strong emphasis on full-time, on-site presence in Düsseldorf.

📝 Enhancement Note: The salary range is competitive for a specialist role in Düsseldorf with 0-2 years of experience, reflecting the high expectations for speed, quality, and client ownership. The benefits package is attractive, emphasizing a modern work environment, employee well-being, and opportunities for social engagement, which are often key differentiators for attracting talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Email & CRM Marketing. Rügamer & Steiner Consulting GmbH specializes in driving revenue for online shops through targeted email marketing strategies.

Company Size: Approximately 35 employees. This size suggests a close-knit team environment where individual contributions are highly visible and impactful.

Founded: Founded by Noah Rügamer and Aurelian Steiner, the company is owner-managed and focused on results-driven growth for its clients.

Team Structure:

• The team is described as "junges Team und Geschäftsführung" (young team and management), indicating a dynamic, potentially fast-paced, and collaborative environment.

• As an owner-managed agency, decision-making is likely efficient, and there's a strong emphasis on entrepreneurial spirit and client success.

• The role is positioned as part of a team that collaborates closely, with an emphasis on "no internal ping-pong," suggesting direct communication and clear ownership. Methodology:

• Performance-Oriented: The agency measures success by results and revenue impact, not by hours worked. This aligns with a GTM and Revenue Operations mindset.

• Data-Driven: While not explicitly stated for this role, the focus on client revenue and campaign performance implies a reliance on data analysis to inform strategies.

• Agile Execution: The ability to manage 30-40 brands concurrently suggests an agile workflow, rapid iteration, and efficient process management.

Company Website: https://ruegamer-steiner.de

📝 Enhancement Note: The company culture is likely characterized by high energy, a strong focus on client outcomes, and a preference for proactive, self-driven individuals. The "young team" aspect suggests an environment that embraces new technologies and approaches, such as AI, and fosters rapid learning and development.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level to junior specialist position (0-2 years experience). It offers a foundational experience in a specialized area of marketing operations and creative execution, with a clear path towards greater responsibility and ownership.

Reporting Structure: While not explicitly detailed, it's likely that the Figma & E-Mail Design Specialist will report to a Team Lead, Creative Director, or one of the Managing Directors, given the agency's structure. The emphasis on direct client interaction and ownership suggests a flatter hierarchy for day-to-day tasks.

Operations Impact: The role directly contributes to client revenue by designing and writing effective email campaigns. Success in this role directly translates to client satisfaction, retention, and revenue growth for the agency, making it a critical component of the GTM strategy.

Growth Opportunities:

• Specialization: Deepen expertise in Figma, advanced email design techniques, persuasive copywriting, and AI-driven content creation.

• Client Management: Progress to managing larger, more complex client accounts or leading specific campaign initiatives.

• Process Optimization: Contribute to the development and refinement of internal workflows, design systems, and content creation processes.

• Leadership Potential: With demonstrated success and initiative, opportunities for team leadership or specialization in areas like performance analysis or strategy could emerge.

• Broader GTM Exposure: Gain insights into CRM marketing, performance marketing, and broader e-commerce strategies, potentially leading to roles in Marketing Operations or GTM strategy.

📝 Enhancement Note: The agency's focus on "bringing everyone further" and the goal of permanent employment suggest a commitment to employee development. The rapid pace and diverse client base offer accelerated learning, which is highly valuable for early-career operations professionals looking to build a strong skill set and resume.

🌐 Work Environment

Office Type: Modern, physical office space located in Düsseldorf Pempelfort, Germany. The emphasis is on full-time, on-site presence, fostering team collaboration and direct interaction.

Office Location(s): Düsseldorf, specifically in the Pempelfort district, known for its vibrant atmosphere and accessibility via public transport.

Workspace Context:

• Collaborative Hub: The office is designed to facilitate direct teamwork and communication, avoiding "internal ping-pong" and encouraging immediate problem-solving.

• Technology-Rich: Equipped with the best Apple hardware and adjustable desks, providing a comfortable and efficient working environment conducive to detailed design and writing tasks.

• Team Interaction: Regular monthly team events and a "young team" dynamic foster a social and engaging atmosphere, promoting cross-functional understanding and camaraderie.

Work Schedule: A standard 40-hour work week is expected, with the expectation of full-time, on-site commitment. This structure supports consistent workflow management and team integration.

📝 Enhancement Note: The requirement for full-time on-site work is a key characteristic. For operations roles, this often signifies a preference for in-person collaboration, spontaneous problem-solving, and a strong team culture that benefits from direct interaction. The modern office amenities suggest a company that invests in employee comfort and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, motivation, and cultural fit.

• Portfolio Review & Practical Exercise: Candidates will be asked to present their portfolio, highlighting Figma skills, copywriting examples, and any AI integration. A practical design or copywriting task, possibly timed, may be given to assess speed and core competencies.

• Team/Management Interview: A more in-depth discussion about your approach to design, content creation, client management, and career aspirations. This stage will also assess how well you align with the team's dynamic and the company's performance-driven culture.

• Offer & Onboarding: Successful candidates will receive an offer with the goal of permanent employment.

Portfolio Review Tips:

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different brand styles and target audiences across your Figma designs and copy.

• Highlight Process: For each portfolio piece, briefly explain your design process, copywriting approach, and how you used Figma or AI tools. If you can, mention the objective and outcome.

• Quantify Impact (if possible): If you have any data on the performance of newsletters you designed or copy you wrote, present it. Even anecdotal client feedback is valuable.

• Focus on Speed & Quality: Be prepared to discuss how you balance producing high-quality work with meeting tight deadlines. Your ability to execute quickly is a key requirement.

• Prepare for Figma/AI Questions: Be ready to demonstrate your proficiency in Figma and discuss your experience or willingness to learn and utilize AI tools effectively.

Challenge Preparation:

• Design Mock-up: Be prepared to create a simple newsletter layout in Figma based on a brief provided during the interview process.

• Copywriting Task: You may be asked to write a short piece of copy for a specific scenario (e.g., a sale announcement, a new product launch).

• Situational Questions: Anticipate questions about how you handle feedback, manage multiple projects, and prioritize tasks under pressure.

📝 Enhancement Note: The interview process heavily emphasizes practical skills and attitude over formal qualifications. Candidates should prepare to demonstrate their capabilities directly through their portfolio and potentially through practical exercises. The "ownership" mentality means interviewers will look for proactive individuals who can take initiative and drive results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design and layout work. Proficiency is essential.

• AI Tools: ChatGPT, Claude, or similar AI platforms for content ideation, generation, and refinement. Active and proficient use is expected.

Analytics & Reporting:

• Candidates should be prepared to work with performance data from email marketing platforms. While not expected to be an expert analyst, understanding key metrics like open rates, click-through rates (CTR), and conversion rates is important. CRM & Automation:

• Familiarity with CRM concepts and marketing automation principles is beneficial, as the role supports broader CRM marketing efforts. Specific platform experience is not explicitly required but a plus. Other Potential Tools (for context):

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp, Sendinblue)

• Project Management Tools (e.g., Asana, Trello, Monday.com)

• Communication Tools (e.g., Slack, Microsoft Teams)

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the primary technology stack. A candidate's ability to leverage these tools efficiently and effectively will be a key differentiator. A willingness to learn and adapt to other industry-standard tools as needed is also implied.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong focus on delivering measurable revenue impact for clients. Success is defined by client outcomes.

• Speed & Efficiency: The ability to work quickly and produce high-quality output under tight deadlines is paramount.

• Ownership & Accountability: Taking full responsibility for projects from start to finish, not just a piece of the puzzle.

• Continuous Improvement: A commitment to learning, adapting, and getting better week over week, embracing feedback.

• Collaboration: Working effectively within a team, minimizing internal friction, and communicating clearly.

Collaboration Style:

• Direct & Transparent: The agency aims to avoid "internal ping-pong," suggesting a preference for direct communication and clear decision-making.

• Team-Oriented: Despite individual ownership, there's an emphasis on working together as a "young team" with regular events, fostering a supportive and collaborative environment.

• Feedback-Driven: A culture where feedback is actively sought and incorporated to drive individual and collective improvement.

📝 Enhancement Note: The company values align closely with the demands of a fast-paced agency environment focused on client success. The emphasis on "ownership" and "results" is a strong indicator of a performance-driven culture that rewards initiative and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Diverse Clients: Managing design and copy for 30-40 different e-commerce brands simultaneously requires exceptional organizational skills, time management, and the ability to switch contexts rapidly.

• Balancing Speed and Quality: The need to work "fast" and "well" presents a continuous challenge to maintain high standards while meeting aggressive deadlines.

• Adapting to Brand Voices: Quickly understanding and effectively replicating the unique brand voice and aesthetic for each client can be demanding.

• Staying Current with AI: Continuously learning and integrating new AI capabilities into the workflow to maintain efficiency and innovation.

Learning & Development Opportunities:

• Intensive Skill Development: Rapidly hone Figma skills, copywriting techniques, and AI integration through daily practice and diverse project exposure.

• E-commerce & Marketing Insights: Gain deep knowledge of e-commerce strategies, email marketing best practices, and performance marketing principles by working with a wide range of online shops.

• Agency Operations: Learn how a successful marketing agency operates, including client management, project execution, and team collaboration.

• Career Pathing: The potential for permanent employment and growth within the agency offers a stable career trajectory with opportunities to take on more responsibility.

📝 Enhancement Note: The challenges presented are directly tied to the core requirements of the role: high volume, speed, and quality. The growth opportunities are framed around accelerating learning and professional development, which is a significant draw for ambitious individuals in the early stages of their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a newsletter from brief to final delivery, especially when working with multiple clients simultaneously." (Focus on workflow, Figma usage, copywriting approach, and client management.)

• "How do you ensure your copy is persuasive and drives conversions, while also adhering to a specific brand's voice?" (Prepare examples of adapting tone and style.)

• "How have you used AI tools in a creative or marketing context? What are the benefits and limitations you've observed?" (Be ready to discuss specific tools and your experience.)

• "Tell us about a time you had to learn a new tool or process very quickly. How did you approach it?" (Highlight your learning agility and problem-solving skills.) Company & Culture Questions:

• "What attracts you to Rügamer & Steiner Consulting and our focus on e-commerce email marketing?" (Research the company's mission and client focus.)

• "How do you handle constructive criticism or feedback on your designs and copy?" (Emphasize your openness to feedback and growth mindset.)

• "What does 'ownership' mean to you in a professional context?" (Connect this to taking initiative, responsibility, and driving results.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by client or by skill (e.g., Figma layouts, copywriting samples, AI-assisted projects).

• Storytelling: For each piece, explain the objective, your role, the tools you used (especially Figma and AI), your creative process, and any quantifiable results or client feedback received.

• Conciseness: Be prepared to walk through your key projects efficiently, focusing on the most impactful work.

• Enthusiasm: Convey your passion for design, copywriting, and driving client success.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a proactive attitude, and a clear understanding of the agency's performance-driven, high-volume environment. The ability to articulate your process and demonstrate rapid learning will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Tailor Your Resume: Highlight any experience with Figma, copywriting, AI tools, e-commerce, or high-volume project management. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest pieces that showcase your Figma design skills, persuasive copywriting, and any experience with AI tools. Ensure clear explanations for each project.

• Prepare for Practical Assessment: Be ready for a potential timed design or copywriting exercise during the interview process.

• Research the Company: Understand Rügamer & Steiner's focus on e-commerce, their client base, and their performance-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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