Experience Designer (Visual Craft and UI) - EA SPORTS™ FC

📍 Job Overview

Job Title: Experience Designer (Visual Craft and UI) - EA SPORTS™ FC

Company: Electronic Arts

Location: Vancouver, British Columbia, Canada

Job Type: Temporary Employee

Category: Creative & Media / Art & Design

Date Posted: 2026-10-01

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design of engaging and intuitive player experiences within the EA SPORTS FC live service platform, focusing on visual craft and UI.

• Collaborate closely with product managers, producers, engineers, and fellow designers to integrate live events, seasonal content, and real-world moments into the game.

• Drive design initiatives from concept through to implementation, balancing creative exploration with the practical constraints of a live-service environment.

• Own and execute design integration across multiple layers of the player's journey, ensuring coherence, player meaning, and a premium-quality experience.

• Contribute to defining the future roadmap for the Live Platform experience, bringing innovation and player-centric solutions to an evolving football simulation.

📝 Enhancement Note: This role is specifically for a "Live Platform" Experience Designer, meaning the focus is on the ongoing evolution and enhancement of the game's user interface and player experience post-launch, rather than initial game development. The emphasis on "Visual Craft and UI" indicates a strong need for aesthetic sensibility, attention to detail in visual design, and a deep understanding of user interface principles.

📈 Primary Responsibilities

• Design and iterate on user interface elements, screen flows, and interaction patterns for the EA SPORTS FC live service.

• Develop high-fidelity mockups, prototypes, and design specifications using tools like Figma and Adobe Suite.

• Collaborate with engineering teams to ensure accurate implementation of designs, providing clear rationale and visual guidance.

• Partner with producers and product managers to understand player needs, business objectives, and production constraints for live service content.

• Contribute to and leverage the game's design system to ensure consistency, scalability, and efficiency across all UI elements.

• Conduct user research and analysis to inform design decisions and validate player experience improvements.

• Present design concepts, rationale, and solutions to cross-functional teams and stakeholders, effectively communicating creative vision and player value.

• Stay abreast of industry trends in game design, UI/UX, and interactive entertainment to bring fresh perspectives and innovative solutions to the team.

• Troubleshoot and resolve design-related issues that arise during the development and live service lifecycle.

• Advocate for player-centric design principles throughout the development process, ensuring an intuitive and enjoyable experience for a global community.

📝 Enhancement Note: The responsibilities highlight a hands-on design role deeply integrated into the live operations of a major gaming title. The emphasis on "design integration across multiple layers" and "balancing creative exploration with practical execution" suggests a need for designers who can work effectively within established game systems and production pipelines.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Game Design, or a related field is often preferred for roles of this nature. A strong portfolio can often substitute for formal education.

Experience: 5+ years of experience in game development or product design, with a significant portion focused on UI/UX and visual design.

Required Skills:

• 5+ years of experience in game development or product design.

• A strong portfolio demonstrating the ability to connect form and function into intuitive and scalable experiences, with a focus on visual craft.

• Strong visual craft across UI, typography, and composition, with the ability to create polished, engaging, premium-quality player experiences.

• Proficiency in modern design and prototyping tools (e.g., Figma, Adobe Creative Suite, Sketch, or similar).

• Strong systems thinking and ability to design within existing frameworks and constraints.

• Experience working with, contributing to, or creating design systems.

• Solid foundation in typography, layout, composition, and interaction patterns.

• Strong storytelling, presentation, and design rationale skills, with the ability to clearly communicate creative decisions, align stakeholders, and advocate for player-centric solutions.

• Ability to independently drive design initiatives from concept to implementation within a complex live-service environment, balancing creative ambition with production realities.

• Collaborative mindset and comfort working cross-functionally across a large organization. Preferred Skills:

• Experience working on live service games.

• Passion for games and interactive entertainment.

• Affinity for football (soccer).

📝 Enhancement Note: The "5+ years" experience level, combined with the need for a strong portfolio and proficiency in industry-standard tools, positions this as a mid-to-senior level design role. The emphasis on "systems thinking" and "design within existing frameworks" is crucial for a live-service environment where foundational game mechanics and UI structures are already in place.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of relevant design experience, with a clear emphasis on visual craft and UI design.

• Demonstrate the ability to translate complex ideas into intuitive, user-friendly interfaces for interactive products.

• Include case studies that highlight your process, from initial concept and user research to final implementation and iteration.

• Showcase examples of designing within established design systems or contributing to their development.

• Provide evidence of strong visual design skills, including typography, layout, color theory, and composition.

• Demonstrate proficiency in using modern design and prototyping tools (Figma, Adobe Suite, etc.) through project examples.

• Include projects that illustrate systems thinking and the ability to design for scalability and consistency.

• Showcase examples of how you've balanced creative ambition with production realities in a real-world project.

• Clearly articulate design decisions and rationale, demonstrating strong storytelling and presentation capabilities. Process Documentation:

• Case studies should detail the problem statement, your design process, challenges encountered, solutions implemented, and the impact of your design decisions.

• For live-service projects, highlight how you iterated on designs based on player feedback, data, or evolving game content.

• Document your approach to collaborating with cross-functional teams (product managers, engineers, producers) and how you managed stakeholder expectations.

• Illustrate your understanding of design systems and how you ensured consistency and scalability in your work.

📝 Enhancement Note: The explicit mention of a portfolio and the need to "show recent accomplishments/processes/case studies/projects" underscores the critical importance of this artifact for the application. Candidates should prepare to walk through their portfolio during interviews, explaining their design choices and the impact of their work.

💵 Compensation & Benefits

Salary Range: $104,500 - $142,800 CAD per year.

Benefits:

• Vacation: 3 weeks per year to start.

• Sick Time: 10 days per year.

• Extended Health Coverage.

• Dental Coverage.

• Vision Coverage.

• Basic Life Insurance.

• Retirement Savings plans.

• Family Leaves.

• Complimentary EA games.

• Mental Well-being Support.

Working Hours: While not explicitly stated, a standard 40-hour work week is typical in the industry, with the possibility of overtime during critical production phases. The "Hybrid" work model implies a structured balance between remote and in-office work.

📝 Enhancement Note: The salary range provided is specific to British Columbia, Canada. It's important to note that the final offer can vary based on a multitude of factors including candidate qualifications, experience, and specific business needs. The benefits package is comprehensive, covering standard health and wellness provisions alongside industry-specific perks like complimentary games and mental well-being support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Video Games. EA SPORTS FC is a flagship franchise within Electronic Arts, a global leader in digital interactive entertainment.

Company Size: Electronic Arts is a large, publicly traded company with thousands of employees worldwide. This means established processes, significant resources, and opportunities for structured career development.

Founded: Electronic Arts was founded in 1982. Its long history in the industry signifies stability, extensive experience, and a deep understanding of the gaming market.

Team Structure:

• The role is within the EA Studios - SPORTS division, specifically focusing on the EA SPORTS FC franchise.

• The Experience Designer will be part of a dynamic, cross-functional team that includes product managers, producers, engineers, and fellow designers.

• This role operates within the "Live Platform" team, indicating a focus on the ongoing development and enhancement of the game's user experience and features post-launch. Methodology:

• EA emphasizes a player-centric approach, aiming to create joyful experiences and push the boundaries of their games.

• The company values adaptability, resilience, creativity, and curiosity, fostering an environment where new perspectives are invited and ideas matter.

• A hybrid work model is in place, suggesting a balance between in-office collaboration and remote flexibility.

• The company culture encourages continuous learning, experimentation, and professional growth.

Company Website: https://www.ea.com/

📝 Enhancement Note: As a major player in the gaming industry, EA fosters a culture of innovation and passion for creating engaging entertainment. The "Live Platform" focus for this role means working in an agile, iterative environment where continuous improvement and player feedback are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Experience Designer II, suggesting a mid-level to senior individual contributor role. It implies a need for demonstrated expertise and the ability to work with a degree of autonomy, while still being part of a larger team structure.

Reporting Structure: The Experience Designer will report into a design lead or manager within the EA SPORTS FC Live Platform team. They will work closely with product managers and producers, indicating a collaborative reporting dynamic where day-to-day guidance might come from multiple leads depending on project focus.

Operations Impact: The work of an Experience Designer directly impacts player engagement, satisfaction, and retention. By creating intuitive, visually appealing, and meaningful player experiences within the live service, this role contributes significantly to the ongoing success and revenue generation of the EA SPORTS FC franchise. Designing for live events and real-world moments ensures the game remains relevant and exciting for its global player base.

Growth Opportunities:

• Skill Advancement: Deepen expertise in live service design, UI/UX best practices for gaming, and visual design for interactive entertainment. Opportunity to work with cutting-edge tools and technologies.

• Specialization: Potential to specialize further in areas like interaction design, visual design systems, or player onboarding within the live service context.

• Leadership: Transition into Senior Experience Designer roles, Lead Designer positions, or even management roles within the design discipline at EA over time.

• Cross-Franchise Exposure: Opportunity to learn from and potentially contribute to other EA franchises.

• Mentorship: Access to experienced designers and leaders within EA for guidance and career development.

📝 Enhancement Note: The "Experience Designer II" title suggests this is a role for someone who has moved beyond junior responsibilities and can independently manage significant design tasks and contribute strategically to the product's evolution. The growth path is clearly defined within the design discipline, with potential for leadership and broader impact within EA.

🌐 Work Environment

Office Type: Hybrid work model. This indicates a blend of in-office collaboration and remote work, allowing for flexibility while maintaining team cohesion and in-person interaction.

Office Location(s): Vancouver, British Columbia, Canada. This is a major hub for the gaming industry, offering a vibrant ecosystem of talent and resources.

Workspace Context:

• The workspace is designed to foster collaboration among designers, producers, product managers, and engineers.

• Access to industry-standard design and prototyping tools is expected.

• The environment is likely fast-paced, iterative, and focused on delivering high-quality interactive experiences for a global audience.

• Opportunities for informal brainstorming, design critiques, and knowledge sharing with fellow designers are probable.

Work Schedule: A standard 40-hour work week is typical, but the nature of game development, especially for live services, can involve periods of intense work to meet deadlines or launch new content. Flexibility within the hybrid model is a key feature.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, requiring self-discipline and effective communication for remote collaboration, while also valuing in-person synergy for brainstorming and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a link to your portfolio. Be prepared to showcase recent accomplishments, processes, case studies, and projects.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and experience.

• Portfolio Review & Design Challenge: Candidates will likely be asked to present their portfolio, discussing their design process, rationale, and impact. A design challenge or take-home exercise may be given to evaluate specific skills in UI design, visual craft, and problem-solving within constraints.

• Interviews with Team: Interviews with key team members (designers, producers, product managers) to assess technical skills, collaboration style, cultural fit, and understanding of live-service design principles.

• Final Interview: Potentially with design leadership to discuss overall fit, strategic thinking, and career aspirations.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that directly aligns with the requirements of this role (visual craft, UI, systems thinking, live service if possible).

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, your solutions, and the outcomes/impact. Use visuals effectively.

• Highlight Process: Detail your design thinking, iteration cycles, and how you arrived at your final designs.

• Showcase Visual Polish: Ensure your portfolio itself is well-designed, showcasing your attention to detail and aesthetic sensibility.

• Demonstrate Tool Proficiency: Clearly indicate the tools used for each project.

• Be Ready to Discuss: Prepare to discuss your work in detail, answer questions about your decisions, and explain how your skills apply to EA SPORTS FC.

• Include a Password: If your portfolio is password-protected, ensure the password is provided clearly.

Challenge Preparation:

• Understand the Context: If a design challenge is given, thoroughly understand the scope, objectives, and constraints.

• Focus on Process: Even if the final output is impressive, demonstrating a clear and logical design process is often more important.

• Prioritize: In a timed challenge, focus on delivering a core solution well, rather than trying to perfect every detail.

• Communicate Assumptions: Clearly state any assumptions you make.

• Consider Live Service: If applicable, think about how your design might evolve or be maintained in a live service environment.

📝 Enhancement Note: The emphasis on "design integration across multiple layers" and "balancing creative exploration with practical execution" suggests interviewers will be looking for designers who can deliver high-quality work within complex, existing systems, not just greenfield projects.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration.

• Adobe Creative Suite: Includes Photoshop, Illustrator, and potentially After Effects for visual asset creation, mockups, and motion graphics.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially other tools like Principle or ProtoPie for more advanced interactions.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret player data and analytics (e.g., from internal EA tools or platforms like GameAnalytics, Amplitude) can inform design decisions. Designers may need to work with data analysts to understand player behavior and UI performance. CRM & Automation:

• Not directly applicable to this design role, but understanding how player data is managed within the game's ecosystem can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is a non-negotiable requirement. Candidates should be prepared to discuss their experience with these tools and how they leverage them for efficient and effective UI/UX design.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value at EA, ensuring that all design decisions prioritize the player's experience, enjoyment, and engagement.

• Creativity & Innovation: Encouraging new ideas and pushing the boundaries of what's possible in interactive entertainment.

• Collaboration: Working effectively within diverse, cross-functional teams to achieve common goals.

• Excellence: Striving for high quality in all aspects of design, from visual polish to functional integrity.

• Adaptability & Resilience: Thriving in a dynamic, fast-paced environment and being able to navigate challenges and iterate quickly.

• Curiosity: A desire to learn, explore new possibilities, and understand player motivations.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with product managers, producers, engineers, and other designers. This involves active participation in team meetings, design reviews, and feedback sessions.

• Iterative Design: A culture of continuous improvement, where designs are shared early and often, and feedback is used to refine solutions.

• Open Communication: Encouraging transparent dialogue, constructive criticism, and sharing of knowledge across disciplines.

• Stakeholder Alignment: Effectively communicating design vision and rationale to various stakeholders to gain buy-in and ensure alignment with project goals.

📝 Enhancement Note: The emphasis on "new perspectives are invited" and "ideas matter" suggests an inclusive culture where designers are encouraged to contribute their unique insights. The collaborative style is key to success in a large, complex project like EA SPORTS FC.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for a Live Service: The primary challenge is designing within an established, evolving game system, requiring a deep understanding of existing player expectations and technical constraints. Iterating on features that are already live demands careful consideration of impact and player disruption.

• Balancing Creative Ambition with Production Realities: EA SPORTS FC is a massive franchise with ambitious goals. Designers must balance innovative creative ideas with the practical limitations of development timelines, budgets, and technical feasibility.

• Global Player Base: Designing experiences that resonate with a diverse, global audience requires sensitivity to cultural nuances and varying player preferences.

• Maintaining Consistency: Ensuring a cohesive and premium player experience across all aspects of the live service, especially as new content is added regularly.

Learning & Development Opportunities:

• Live Service Design Mastery: Gaining deep expertise in the unique challenges and opportunities of designing for ongoing, player-driven game experiences.

• Advanced UI/UX Techniques: Opportunity to hone skills in complex interaction design, accessibility, and creating intuitive user flows for large-scale applications.

• Industry Trends: Staying at the forefront of game design, UI trends, and interactive entertainment technologies.

• Cross-Disciplinary Learning: Collaborating closely with engineers and product managers provides insights into technical development and strategic product planning.

• Mentorship & Career Pathing: EA's structured environment offers opportunities for mentorship and clear paths for career advancement within the design discipline.

📝 Enhancement Note: The challenges presented are inherent to working on a AAA live-service game. The growth opportunities are significant for designers looking to specialize in this demanding but rewarding area of the industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a feature for a live service product. What were the unique challenges, and how did you address them?" (Focus on iteration, player feedback, and working within existing systems.)

• "How do you balance creative vision with production constraints when designing for a complex game like EA SPORTS FC?" (Highlight your problem-solving skills and ability to compromise effectively.)

• "Walk us through your process for designing a new UI element or flow. What steps do you take from initial concept to final delivery?" (Emphasize your methodology, tool usage, and collaboration.)

• "How do you ensure your designs are player-centric and contribute to a positive player experience?" (Discuss user research, testing, and advocacy for player needs.) Company & Culture Questions:

• "What excites you about EA SPORTS FC, and what do you believe are the biggest opportunities for improving its player experience?" (Demonstrate your passion and understanding of the product and its audience.)

• "How do you approach collaboration with engineers and product managers on a design project?" (Showcase your teamwork and communication skills.)

• "Describe a situation where you had to present a design that was met with resistance. How did you handle it?" (Focus on your ability to articulate rationale and build consensus.)

• "What are your thoughts on design systems and their importance in large-scale projects?" (Highlight your understanding of consistency and scalability.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project or by key skill demonstrated. Start with an overview of your role and the project's goals.

• Visuals: Use high-quality visuals of your designs, prototypes, and any relevant supporting materials.

• Narrative: Tell a compelling story for each project, focusing on the problem, your process, your solutions, and the impact.

• Quantify: Whenever possible, use data or metrics to demonstrate the success or impact of your designs.

• Be Concise: Respect the interviewer's time. Focus on the most relevant aspects of your work.

• Engage: Be prepared to answer in-depth questions about your design choices, your process, and your contributions.

• Tailor: Briefly explain how your showcased skills and experience are directly applicable to the EA SPORTS FC Experience Designer role.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's portfolio and their ability to articulate their design process and rationale, especially in the context of a live-service game. Be prepared for questions that probe your understanding of game design principles and player psychology.

📌 Application Steps

To apply for this Experience Designer position:

• Submit your application through the EA Careers portal, ensuring all required fields are completed accurately.

• Crucially, include a direct link to your online portfolio. Ensure it is well-organized, showcases your best work relevant to UI/UX and visual design for interactive products, and is easily accessible (provide password if necessary).

• Tailor your resume: Highlight experience and skills that directly match the job description, using keywords such as "Experience Design," "UI Design," "Visual Craft," "Figma," "Adobe Suite," "Systems Thinking," and "Live Service." Quantify achievements where possible.

• Prepare your portfolio walkthrough: Be ready to present and discuss 2-3 key projects in detail during interviews, focusing on your process, design decisions, challenges, and outcomes.

• Research EA SPORTS FC and EA: Understand the game's current state, its target audience, and EA's overall company values and culture to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.