Email Marketing Graphic Designer

📍 Job Overview

Job Title: Email Marketing Graphic Designer

Company: Logical Position

Location: Dallas, TX

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: 2026-10-01

Experience Level: 0-2 Years

Remote Status: Remote Eligible

🚀 Role Summary

• Develop visually compelling digital assets specifically for email marketing campaigns to enhance customer engagement and drive conversions.

• Collaborate with cross-functional teams to ensure all creative deliverables meet project requirements and client-specific brand guidelines.

• Implement and analyze A/B testing strategies for email graphics to optimize user experience and campaign effectiveness.

• Integrate basic HTML and CSS to achieve custom formatting and advanced design elements within client email templates.

• Uphold email marketing graphic design best practices to ensure optimal deliverability and visual consistency across all campaigns.

📝 Enhancement Note: While the title is "Email Marketing Graphic Designer," the responsibilities indicate a strong connection to marketing operations and GTM strategy, particularly in optimizing conversion through visual elements and A/B testing within email channels. This role bridges creative execution with performance-driven marketing.

📈 Primary Responsibilities

• Design and produce digital assets (images, graphics, icons, infographics) tailored for use in client email marketing campaigns, focusing on maximizing customer engagement and conversion rates.

• Work closely with email marketing specialists, account managers, and clients to understand project objectives, brand identities, and specific creative requirements for each campaign.

• Ensure all developed email graphics adhere to established department best practices and technical specifications to support email deliverability and rendering across various email clients.

• Translate client requirements and marketing goals into effective visual communication strategies within email content, ensuring client satisfaction and brand alignment.

• Design and implement A/B tests for email graphics and calls-to-action (CTAs) to identify the most effective visual elements for customer engagement and conversion.

• Develop clear and compelling Call to Action (CTA) strategies, designing visually prominent CTAs to capture user intent and drive desired actions.

• Participate in client calls, or observe client interactions, to gain a deeper understanding of client graphic strategy, business objectives, and overall marketing vision.

• Create custom infographics and icons to enhance user experience within email campaigns, making complex information more digestible and visually appealing for readers.

• Apply basic HTML and CSS knowledge to implement custom formatting, unique layouts, and advanced visual elements in client email templates, going beyond standard template capabilities.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and performance marketing execution. The inclusion of A/B testing, CTA strategy, and basic HTML/CSS points towards a role that is not just about aesthetics but also about driving measurable results within the email channel, aligning closely with marketing operations objectives.

🎓 Skills & Qualifications

Education:

• Associate's degree in Graphic Design, Digital Media, Marketing, or a related field, or equivalent practical experience. Experience:

• 1+ years of professional experience in graphic design, with a specific focus on digital assets and marketing collateral.

• Demonstrated experience or strong understanding of email marketing graphic design best practices, including image optimization for web and email. Required Skills:

• Proficiency in Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign).

• Strong visual design skills with an excellent eye for layout, typography, color theory, and composition.

• Solid understanding of user experience (UX) principles as they apply to digital interfaces and email design.

• Ability to develop engaging digital assets that effectively communicate brand messaging and drive user action.

• Competency in designing infographics and icons for digital use.

• Strong written and verbal communication skills, essential for client interaction and team collaboration.

• Excellent attention to detail, ensuring accuracy in design elements and adherence to specifications.

• Ability to work independently, manage multiple projects simultaneously, and meet strict deadlines in a fast-paced environment.

• Commitment to team environment dynamics and the ability to contribute expertise while following leadership directives. Preferred Skills:

• Basic understanding of HTML and CSS for email template customization and formatting.

• Familiarity with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, or similar.

• Experience with A/B testing methodologies and the ability to interpret results to inform design decisions.

• Understanding of conversion rate optimization (CRO) principles in relation to visual design elements.

• Experience in a digital marketing agency environment.

📝 Enhancement Note: The "0-2" experience level suggests this role is suitable for early-career professionals. The emphasis on Adobe Creative Cloud, email marketing best practices, and basic HTML/CSS indicates a need for foundational design skills with an applied focus on digital marketing channels. Familiarity with Klaviyo is a strong plus, aligning with common marketing automation tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate proficiency in digital asset creation for marketing campaigns.

• Include examples of email graphics, social media visuals, or web banners that highlight your ability to engage target audiences.

• Provide case studies or detailed descriptions for at least two projects, explaining the design process, challenges faced, and the impact of your visual solutions.

• Demonstrate experience with A/B testing or iterative design processes where you refined visuals based on performance data or client feedback.

• Highlight any projects where you utilized basic HTML/CSS to enhance email template design or functionality. Process Documentation:

• Be prepared to discuss your design workflow from concept to final delivery, including how you gather requirements, brainstorm ideas, iterate on designs, and manage feedback.

• Articulate your understanding of best practices for optimizing images for email deliverability and user experience.

• Explain how you approach implementing and testing design elements to achieve specific marketing objectives like increased click-through rates or conversions.

📝 Enhancement Note: For a Graphic Designer role with marketing operations overlap, a portfolio is crucial. The emphasis should be on demonstrating not just aesthetic skill but also strategic thinking, understanding of marketing objectives, and the ability to execute within specific digital channels like email. Including A/B testing and basic coding elements in portfolio examples will be highly advantageous.

💵 Compensation & Benefits

Salary Range: $19.23 - $19.23 per Hour

• The stated hourly rate of $19.23 aligns with entry-level to junior graphic design positions in the Dallas, TX area, considering the 0-2 years of experience requirement. This rate is competitive for roles focused on specific digital asset creation within a larger marketing framework. Benefits:

• Paid Time Off (PTO): Accrual of 14 days in the first year, increasing with tenure.

• Volunteer Time Off (VTO): Accrual of 40 hours in the first year.

• Paid Holidays: Minimum of 7 paid holidays and 3 floating holidays per anniversary year (effective 1/1/2026).

• Health, Vision, and Dental Insurance: Eligibility on the 1st of the month following 60 days of employment, with Logical Position covering up to 75% of employee premiums.

• 401(k) Match: 100% match on the first 4% of income contributed, eligible after 90 days of employment.

• Paid Parental Leave: Up to 12 weeks of paid leave.

• Paid Bereavement: Up to 5 days of paid leave.

• Employee Assistance Program (EAP): Access to free confidential coaching, counseling, and work-life balance resources.

• Remote Office Space Reimbursement: Up to $100 reimbursement after 30 days of employment for home office setup.

• Work Laptop, Headset, Mouse, and Monitor: Provided by LP for remote work.

Working Hours:

• Typically 40 hours per week, aligning with a standard full-time work schedule. The company promotes a healthy work/life balance, suggesting flexibility within this structure.

📝 Enhancement Note: The benefits package is robust and comprehensive, reflecting a company that invests in employee well-being and long-term retention. The inclusion of remote office reimbursement and provided equipment is particularly attractive for remote positions. The salary is specific and hourly, typical for entry-level roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Services

Company Size: Hundreds of employees nationwide. This signifies a medium to large-sized organization with established processes and a significant client base, offering stability and opportunities for growth within different departments.

Founded: Not specified, but implied to be established enough to have received numerous awards and developed a comprehensive benefits package.

Team Structure:

• The role will likely be part of a larger Marketing or Creative team, potentially within a specialized Email Marketing or Digital Asset production unit.

• Collaboration is expected with email marketing specialists, account managers, and potentially client service teams.

• Reporting structure is likely to a Creative Lead, Design Manager, or Marketing Operations Manager, depending on team organization. Methodology:

• Data-Driven Design: Emphasis on using A/B testing and performance metrics to inform creative decisions and optimize campaign results.

• Client-Centric Approach: Focus on understanding and fulfilling client requirements, ensuring satisfaction through effective visual communication and results.

• Agile Workflow: The fast-paced environment suggests an agile approach to project management, requiring adaptability and efficient execution.

• Best Practices Adherence: Commitment to industry standards for email design, deliverability, and user experience.

Company Website: logicalposition.com

📝 Enhancement Note: Logical Position is recognized for its growth and ethical practices, as indicated by awards. The culture appears to value employee well-being, ethical conduct, and performance. For a graphic designer, this means working in a structured yet dynamic environment that prioritizes client success and data-backed strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level or junior graphic designer (0-2 years experience). It serves as a foundational role for individuals looking to specialize in digital marketing creative execution, particularly within the email channel.

Reporting Structure: The designer will likely report to a Creative Lead or Design Manager, who oversees the visual output for various marketing campaigns and clients. There will be significant collaboration with Email Marketing Specialists and Account Managers.

Operations Impact: The graphic designer's work directly impacts the effectiveness of email marketing campaigns by improving open rates, click-through rates, and conversion rates through compelling visuals and optimized user experiences. This role contributes to the overall GTM strategy by enhancing customer engagement and brand perception within a key digital channel.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing graphic design, A/B testing for visuals, and advanced email coding (HTML/CSS).

• Skill Expansion: Develop skills in other digital marketing creative areas, such as social media graphics, landing page design, or motion graphics.

• Client Management: Transition into roles with more direct client interaction or account management responsibilities within the creative services department.

• Leadership: Progress to a Senior Graphic Designer, Art Director, or Creative Lead position, mentoring junior designers and overseeing larger creative projects.

• Cross-Departmental Learning: Gain exposure to broader marketing operations, SEO, or paid media strategies through cross-functional collaboration.

📝 Enhancement Note: This role offers a clear path for a graphic designer to specialize in a high-demand area of digital marketing. The company's growth provides opportunities to move into more senior or specialized roles within the creative or marketing operations functions.

🌐 Work Environment

Office Type: The company operates offices in Lake Oswego, OR, and Palatine, IL. However, employees have the flexibility to work from their home address, indicating a hybrid or fully remote work model is supported.

Office Location(s): While the job lists Dallas, TX as the primary location, the company's remote work policy suggests that employees can work from their home address, regardless of office proximity. This allows for a geographically diverse team.

Workspace Context:

• Remote-First Culture: The provision of a work laptop, headset, mouse, monitor, and reimbursement for home office space indicates strong support for remote employees.

• Collaborative Tools: Expect to use digital collaboration tools (e.g., Slack, Asana, Trello, shared drives) for communication, project management, and file sharing.

• Virtual Team Interactions: Regular virtual meetings and communication channels will be essential for staying connected with colleagues and participating in team discussions.

• Focus on Productivity: The environment supports focused individual work while maintaining team connectivity for creative brainstorming and feedback.

Work Schedule:

• Standard 40-hour work week.

• The company emphasizes work/life balance, suggesting that while deadlines are strict, there's an expectation of reasonable working hours. Flexibility may be available within the standard workday, subject to team needs and client availability.

📝 Enhancement Note: The remote-friendly nature of the role, coupled with provided equipment and reimbursement, suggests a mature remote work infrastructure. This is a significant advantage for candidates seeking flexibility without sacrificing necessary tools and support for their work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Skills Assessment/Technical Interview: This may involve a practical design exercise or a discussion focused on your proficiency with Adobe Creative Cloud, email design principles, and basic HTML/CSS.

• Portfolio Review: A dedicated session to walk through your portfolio, discuss your design process, rationale behind your creative choices, and how your work aligns with marketing objectives.

• Behavioral/Cultural Fit Interview: Questions to assess your communication skills, teamwork abilities, adaptability, and how you handle feedback and work in a fast-paced environment.

• Final Interview: Potentially with a hiring manager or senior team member to discuss role expectations, career growth, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects, prioritizing those relevant to email marketing, digital advertising, or conversion-focused design.

• Tell a Story: For each project, clearly articulate the problem, your proposed solution, your design process, the tools used, and the measurable outcomes or impact.

• Highlight Email Specifics: If possible, include examples of actual email designs or assets used within emails. If not, explain how your general digital design principles translate to email.

• Showcase A/B Testing: If you have experience with A/B testing visuals, explain the hypothesis, the variations, and the results.

• Demonstrate Technical Skills: Be ready to discuss your basic HTML/CSS knowledge and how you've applied it to enhance designs.

• Keep it Concise: Present your portfolio clearly and efficiently, focusing on the most impactful aspects of each project.

Challenge Preparation:

• Design Exercise: Be prepared for a short, timed design challenge that may involve creating a graphic asset for an email, adapting an existing design, or solving a visual communication problem.

• Problem-Solving: Think about how you would approach designing an email graphic for a specific product launch, a promotional campaign, or a customer re-engagement effort.

• Tool Proficiency: Ensure you are comfortable navigating and using Adobe Creative Cloud tools efficiently under time pressure.

• Client Empathy: Consider how to design for different client needs and target audiences, focusing on clarity and conversion.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should be prepared to not only showcase their design skills but also their understanding of marketing objectives, A/B testing, and basic technical application in email design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design tasks. Proficiency in Photoshop and Illustrator is critical. InDesign may also be used for more complex layouts or campaign materials.

• Email Marketing Platforms: Basic understanding of platforms like Klaviyo, Mailchimp, HubSpot, or similar is required. This knowledge helps in understanding design constraints and best practices within these environments.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts analytics is beneficial. Familiarity with interpreting basic engagement metrics (open rates, click-through rates) can inform design decisions. CRM & Automation:

• No direct CRM/automation tool requirement, but understanding how email campaigns integrate with CRM systems and marketing automation workflows is a plus.

📝 Enhancement Note: The core technical requirement is Adobe Creative Cloud. Familiarity with email marketing platforms like Klaviyo is explicitly mentioned, indicating their importance in the workflow. Basic HTML/CSS knowledge is also a key technical skill for this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel design solutions that stand out and effectively communicate client messages.

• Client Success: A strong commitment to delivering high-quality work that meets and exceeds client expectations and drives measurable results.

• Collaboration: Fostering a supportive team environment where ideas are shared, feedback is constructive, and collective goals are pursued.

• Efficiency & Timeliness: Valuing the ability to produce high-quality work within tight deadlines and maintain a productive workflow.

• Continuous Improvement: A dedication to staying updated on design trends, email marketing best practices, and refining skills.

Collaboration Style:

• Cross-functional Partnership: Working closely with email marketers, account managers, and potentially other creative team members to ensure cohesive campaign execution.

• Feedback Integration: Openness to receiving and incorporating feedback from team members and clients to refine designs.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative ideas.

• Shared Goal Orientation: Aligning individual design efforts with the broader objectives of client campaigns and company growth.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence, client focus, and teamwork. For a graphic designer, this means being part of a collaborative unit that values both aesthetic quality and tangible marketing outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Designing visually appealing assets that also adhere to strict email marketing best practices, client brand guidelines, and technical limitations.

• Fast-Paced Environment: Managing multiple projects simultaneously with competing deadlines in a dynamic agency setting.

• Interpreting Client Needs: Accurately translating diverse client requirements and feedback into effective visual designs.

• Staying Current: Keeping up-to-date with evolving design trends, email marketing technologies, and platform updates.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and master more sophisticated design software features and digital illustration techniques.

• Email Development Skills: Potential to expand knowledge in advanced HTML/CSS for email, responsive design, and dynamic content.

• Marketing Strategy Insight: Gaining a deeper understanding of email marketing strategy, conversion optimization, and GTM principles through collaboration.

• Portfolio Enhancement: Continuously building a diverse and impactful portfolio showcasing growth and specialization.

• Industry Certifications: Pursuing certifications in design software or digital marketing platforms.

📝 Enhancement Note: The role presents a solid opportunity for a designer to grow by tackling specific challenges within the digital marketing realm. The growth opportunities are geared towards deepening technical skills and strategic marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a digital asset for an email campaign, from initial brief to final delivery." (Focus on workflow, concept development, and iteration).

• "How do you ensure your email graphics are optimized for both visual appeal and deliverability across different devices and email clients?" (Highlight knowledge of best practices, image formats, and file sizes).

• "Walk us through a project where you used A/B testing to improve the performance of a visual element. What was your hypothesis, what did you test, and what were the results?" (Emphasize data-driven design and analytical thinking).

• "How would you approach designing an infographic for a client selling [specific product/service] to explain its benefits to their target audience?" (Assess ability to translate complex information visually and understand target audiences). Company & Culture Questions:

• "What interests you about Logical Position and our approach to digital marketing?" (Research company values, awards, and services).

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to feedback and a collaborative spirit).

• "Describe a time you had to meet a very strict deadline. How did you manage your time and priorities?" (Highlight time management and resilience).

• "How do you collaborate with team members who may have different perspectives or priorities?" (Showcase teamwork and communication skills). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your design process, the solutions implemented, and the results achieved.

• Quantify Impact: Whenever possible, use metrics (e.g., increased CTR, improved engagement, conversion uplift) to demonstrate the effectiveness of your designs.

• Explain Your Choices: Be ready to articulate why you made certain design decisions, linking them back to client goals or user behavior.

• Showcase Technical Application: If you have HTML/CSS examples, explain what they achieve and how they enhance the design beyond standard capabilities.

• Prepare for Questions: Anticipate questions about your workflow, challenges, and how your designs align with marketing objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also an understanding of marketing objectives, data-driven decision-making, and collaborative work within an agency environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Paycom link.

• Portfolio Customization: Tailor your portfolio to highlight relevant projects, especially those involving email graphics, digital assets for marketing, A/B testing, and any basic HTML/CSS applications. Clearly articulate the strategic intent and measurable outcomes of your designs.

• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Cloud, any experience with email marketing platforms (Klaviyo, etc.), and your understanding of design best practices for digital channels. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your understanding of email marketing effectiveness, and your ability to collaborate within a team. Be ready to discuss your portfolio in detail and potentially complete a design exercise.

• Company Research: Familiarize yourself with Logical Position's services, company culture, awards, and client work to demonstrate genuine interest and alignment with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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