Email Marketing Designer

📍 Job Overview

Job Title: Email Marketing Designer

Company: VirtueStaff

Location: Bogotá, Bogota, Colombia

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Design

Date Posted: 2026-10-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the visual design and creation of email marketing assets, including promotional campaigns and newsletter templates, leveraging a strong understanding of conversion-driven design principles.

• The primary tool for this position is Figma, requiring high proficiency in its features for layout creation, asset export, and component library management.

• Responsibilities are strictly limited to the design phase, with no involvement in campaign scheduling, email service provider (ESP) execution, or HTML coding.

• The designer will be responsible for translating client creative briefs and brand guidelines into polished, on-brand visual assets for a diverse range of clients, primarily in the e-commerce, fashion, beauty, and med spa sectors.

• Successful candidates will possess a robust portfolio showcasing modern, conversion-focused email designs and a keen eye for visual hierarchy, typography, and mobile layout balance.

📝 Enhancement Note: This role, while titled "Email Marketing Designer," falls under the broader umbrella of operations due to its critical function in supporting marketing campaigns. The emphasis on conversion-driven design, efficient asset creation, and handoff to implementation teams aligns with operational efficiency and GTM support. The "CONTRACTOR" employment type suggests a project-based or flexible engagement.

📈 Primary Responsibilities

• Design visually compelling layouts, header graphics, and modular templates for diverse email marketing campaigns and regular newsletters.

• Meticulously interpret and execute creative briefs, client style guides, and brand guidelines to ensure all designs are consistent and on-brand.

• Create production-ready design files, including slicing and exporting assets, specifically for the implementation team to build out.

• Maintain a highly organized system for design files, component libraries, and master templates within Figma.

• Actively incorporate feedback from creative directors and stakeholders to refine design concepts and iterations efficiently.

• Adapt design aesthetics to suit a variety of client verticals, such as women-owned consumer brands, fashion labels, beauty companies, and med spas.

• Utilize advanced Figma features and modern design workflows to ensure rapid and efficient production cycles.

• Focus exclusively on visual design, avoiding responsibilities related to campaign scheduling, ESP execution, or coding.

📝 Enhancement Note: The responsibilities clearly define a specialized design role within a marketing operations framework. The emphasis on "hand off clean files to the implementation team" and maintaining organized Figma libraries highlights a process-driven approach essential for operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is essential, typically acquired through formal education or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital marketing and email design.

Required Skills:

• Portfolio: A strong portfolio is paramount, showcasing modern, conversion-focused email and newsletter designs that demonstrate a clear understanding of user engagement and CTA effectiveness.

• Figma Proficiency: High proficiency in Figma for layout creation, component management, and asset export is critical.

• Graphic Design Fundamentals: A deep understanding of visual hierarchy, typography, color theory, and principles of mobile-first layout design.

• Brand Alignment: Demonstrated ability to interpret and apply brand guidelines consistently across various design assets.

• Asset Preparation: Skill in preparing and exporting design assets for development teams, ensuring clean handoffs.

• Collaboration: Ability to work effectively with creative directors, strategists, and developers, incorporating feedback constructively.

Preferred Skills:

• Figma Advanced Features: Experience with advanced Figma workflows, including auto-layout, prototyping, and collaborative features.

• Adobe Illustrator/Canva: Familiarity with Adobe Illustrator or Canva as supplementary design tools.

• E-commerce/DTC Experience: Prior experience designing for e-commerce brands, fashion retailers, beauty companies, or med spas.

• Conversion Optimization: Understanding of design elements that drive conversions, such as effective CTA placement and persuasive visual hierarchy.

• Component Libraries: Experience in building and maintaining reusable component libraries within Figma for scalability and efficiency.

📝 Enhancement Note: The experience level "2-5 years" is inferred from the typical career progression for a designer with these responsibilities and the need for both proficiency in Figma and a demonstrated portfolio. The emphasis on a "strong portfolio" is a key indicator for creative and operations roles where tangible output is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Designs: Showcase a minimum of 3-5 distinct email campaign designs or newsletter templates that clearly demonstrate a focus on driving conversions (e.g., clicks, purchases, sign-ups). Include brief case study-like descriptions for each, highlighting the design strategy and intended outcome.

• Figma File Structure: Be prepared to demonstrate the organization and efficiency of your Figma files, including the use of components, styles, and clear naming conventions.

• Brand Adaptability: Include examples that illustrate your ability to adapt designs to different brand aesthetics and client verticals (e.g., fashion, beauty, e-commerce).

• Asset Handoff Clarity: Showcase examples where design elements are clearly defined and organized for easy implementation by a development team.

Process Documentation:

• Workflow Design: Be ready to discuss your typical workflow from receiving a creative brief to delivering final design assets, emphasizing how you ensure clarity and efficiency.

• Figma Workflow Optimization: Articulate your strategies for using Figma to maintain efficient production, such as leveraging components, styles, and plugins.

• Feedback Integration: Describe your process for receiving, interpreting, and incorporating feedback from creative directors and other stakeholders to refine designs iteratively.

📝 Enhancement Note: Portfolio requirements are inferred based on the job description's emphasis on "conversion-driven email layouts," "Figma," and "hand off clean files." This section emphasizes demonstrating practical application of skills and adherence to efficient design processes.

💵 Compensation & Benefits

Salary Range: As this is a contractor role and specific salary information is not provided, a competitive rate for an Email Marketing Designer with 2-5 years of experience in Bogotá, Colombia, focusing on Figma and e-commerce design, would typically range from $1,500 - $2,500 USD per month. This estimate is based on industry benchmarks for contract design roles in Latin America, considering the required skill set and the specific client base (e-commerce, fashion, beauty).

Benefits:

• Performance Bonus: Eligibility for performance-based bonuses, indicating a results-oriented compensation structure.

• Work From Home: Full remote work arrangement, providing flexibility and eliminating commute time.

• Flexible Schedule: While working hours are typically 40 per week, the remote contractor nature often implies some flexibility in daily scheduling, as long as deadlines are met and collaboration is maintained.

Working Hours: Approximately 40 hours per week, typical for a full-time contractor role. Flexibility may exist within daily schedules, but consistent availability for collaboration and project delivery is expected.

📝 Enhancement Note: The salary range is an estimation based on industry data for contract design roles in Colombia, factoring in the specific skills requested (Figma, email design) and the target industries. Cost of living in Bogotá is considered, along with the demand for specialized design skills in the digital marketing space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency (Client-facing services). VirtueStaff acts as a staffing partner for various clients, suggesting a dynamic and project-driven environment.

Company Size: VirtueStaff itself is a staffing agency, facilitating placements. The actual client organization is a digital marketing agency, likely of moderate size, focusing on e-commerce, fashion, and beauty sectors. This implies a fast-paced, client-centric culture with a strong emphasis on results and creative output.

Founded: Information not available for VirtueStaff or the specific client agency.

Team Structure:

• Operations Team: This role is part of a broader marketing operations or creative services team within the client's agency.

• Reporting: Likely reports to a Creative Director or a Design Lead, who oversees the visual output for multiple clients.

• Cross-functional Collaboration: Close collaboration with email marketers, campaign strategists, and the implementation/development team responsible for coding and deploying emails.

Methodology:

• Data-Driven Design: Emphasis on "conversion-driven" designs suggests a methodology that values data and performance metrics in informing design decisions.

• Agile/Iterative Process: The need to "incorporate feedback from creative directors to refine concepts quickly" points towards an agile or iterative design process.

• Efficiency Focus: The explicit mention of "using Figma features and modern design workflows to keep production efficient" highlights a commitment to operational excellence and streamlined processes.

Company Website: https://virtuestaff.com/ (VirtueStaff's website; specific client agency details are not provided but would be relevant for deeper research).

📝 Enhancement Note: Assumptions about the client agency's culture and methodology are based on the nature of the role (design for marketing campaigns) and the specified client verticals (e-commerce, fashion, beauty), which typically operate in fast-paced, results-oriented environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years experience), focused on executing design tasks within established frameworks and brand guidelines. It's a specialized role supporting broader marketing operations.

Reporting Structure: The designer will likely report to a Creative Director or a Design Manager within the client's agency. This structure ensures that design output aligns with client objectives and overall campaign strategy.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns by creating visually appealing and conversion-oriented emails. High-quality designs contribute to brand perception, customer engagement, and ultimately, revenue generation for clients.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing design, UX/UI for email, or advanced Figma techniques.

• Client Portfolio Expansion: Gain experience working with a diverse range of clients across different industries, enhancing versatility.

• Lead Design Roles: With significant experience and demonstrated leadership in design execution and process improvement, opportunities could arise for Senior Designer or Art Director roles.

• Figma Mastery: Become a go-to expert for Figma best practices within the agency, potentially leading training or setting standards.

📝 Enhancement Note: Growth opportunities are inferred based on standard career paths for designers in agency settings and the specific skills highlighted (Figma, conversion design). The "contractor" status might influence traditional career progression, but skill development and portfolio growth remain key.

🌐 Work Environment

Office Type: Fully Remote. This is a "Work From Home" position, offering complete flexibility in terms of location within Colombia.

Office Location(s): While the role is tied to Bogotá for talent sourcing, the work is performed remotely from any suitable location within Colombia.

Workspace Context:

• Independent Work: The role requires self-discipline and the ability to manage one's own workspace and schedule effectively to meet deadlines.

• Digital Collaboration Tools: Reliance on digital tools like Figma, Slack, email, and video conferencing for communication and collaboration with the team.

• Creative Focus: The environment is geared towards creative output, with an emphasis on producing high-quality visual assets efficiently.

Work Schedule: Approximately 40 hours per week. While remote, it's crucial to maintain consistent availability for team syncs, feedback sessions, and to meet project deadlines. Core working hours may be established to facilitate collaboration with the implementation team and creative directors.

📝 Enhancement Note: The "Work From Home" status and contractor nature suggest an environment prioritizing output and flexibility over traditional office-based collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, crucially, your portfolio to assess suitability for the role and required skills (Figma, email design).

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, potentially involving a discussion about specific projects, your design process, and your experience with conversion-driven design. You may be asked to present case studies.

• Figma Test/Exercise: A practical test in Figma to evaluate your proficiency, speed, and ability to follow instructions, possibly involving creating a small asset or adapting an existing design.

• Cultural/Team Fit Interview: A conversation with a hiring manager or creative director to assess your communication style, collaboration approach, and alignment with the agency's values and client service ethos.

Portfolio Review Tips:

• Highlight Conversion Focus: Ensure your portfolio clearly showcases designs with a demonstrable impact on conversions. Use metrics if available, or explain the design choices made to drive specific actions.

• Figma Showcase: Be ready to walk through your Figma files. Emphasize organization, component usage, and efficient workflows.

• Client Diversity: Include examples that show your adaptability across different industries (fashion, beauty, e-commerce).

• Process Explanation: For each project, briefly explain the brief, your approach, the challenges, and the outcome. Focus on how your design decisions addressed client objectives.

Challenge Preparation:

• Figma Proficiency: Practice common Figma tasks like creating layouts, using components, slicing assets, and working with styles under timed conditions.

• Design Brief Interpretation: Be prepared to quickly understand and respond to a design brief, articulating your initial design concepts and strategy.

• Visual Hierarchy & Typography: Be ready to discuss and demonstrate your understanding of these fundamental design principles in the context of email marketing.

📝 Enhancement Note: The interview process is inferred based on standard practices for design roles, especially those emphasizing specific tools (Figma) and outcomes (conversion-driven design). A practical test is highly probable for a design role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for this role. Proficiency in all its design and collaboration features is essential. This includes creating layouts, managing components, using styles, and preparing assets for export.

• Adobe Illustrator: A plus, useful for creating custom graphics or icons that can be imported into Figma.

• Canva: A plus, potentially used for quick mockups or simpler asset creation if Figma is unavailable for a specific task.

Analytics & Reporting:

• While the designer isn't directly responsible for analytics, an understanding of how design impacts metrics like open rates, click-through rates (CTR), and conversion rates is beneficial. Familiarity with common analytics dashboards (e.g., Google Analytics, ESP reporting) is a plus. CRM & Automation:

• No direct CRM or automation tool usage is expected for this design-specific role. However, understanding how email marketing platforms (ESPs) function and the typical data flow from CRM to ESP can provide context for design requirements.

📝 Enhancement Note: The explicit mention of Figma as the primary tool dictates its central importance. Other tools are listed as preferred or supplementary, reflecting a focused design role.

👥 Team Culture & Values

Operations Values:

• Efficiency: A strong emphasis on streamlined workflows and productive use of tools like Figma to deliver high-quality assets quickly.

• Collaboration: Working effectively with a distributed team, valuing clear communication and constructive feedback loops.

• Client-Centricity: A commitment to understanding and meeting client needs, translating brand identities into effective marketing designs.

• Data-Informed Creativity: Valuing designs that are not just aesthetically pleasing but also strategically crafted to achieve measurable marketing objectives.

Collaboration Style:

• Remote & Asynchronous: Expect a collaborative style that accommodates remote work, relying on clear documentation, digital communication tools, and scheduled meetings for alignment.

• Feedback-Oriented: An open environment for giving and receiving design feedback to ensure continuous improvement and client satisfaction.

• Cross-Functional Partnership: Working closely with strategists to understand campaign goals and with developers to ensure designs are technically feasible and effectively implemented.

📝 Enhancement Note: These values are inferred from the job description's emphasis on efficiency, client work, and the need for collaboration within a remote, agency setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high-quality, conversion-driven designs quickly for multiple clients can be demanding.

• Adapting to Diverse Brands: Consistently translating different brand identities and aesthetics accurately across various client verticals requires versatility.

• Remote Collaboration: Effectively communicating and collaborating with a remote team requires strong self-management and communication skills.

• Staying Updated: Keeping pace with evolving email design trends, best practices, and Figma updates.

Learning & Development Opportunities:

• Advanced Figma Training: Opportunities to master advanced Figma features, plugins, and workflows.

• Email Marketing Best Practices: Deepen understanding of what makes email campaigns effective from a design and user experience perspective.

• Client Exposure: Working with a diverse client base provides broad industry exposure and portfolio-building opportunities.

• Conversion Design Principles: Developing a stronger strategic understanding of how design directly influences marketing performance and ROI.

📝 Enhancement Note: Challenges are typical for design roles in agency environments, particularly those with a remote and contractor model. Growth opportunities focus on skill enhancement and portfolio building.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from scratch, starting with a creative brief." (Focus on your workflow, initial steps, and how you incorporate brand guidelines.)

• "How do you ensure your email designs are conversion-focused and visually engaging for the target audience?" (Discuss CTA placement, visual hierarchy, and user journey considerations.)

• "Walk us through a project in your portfolio where you had to adapt your design style to a client's specific brand identity." (Highlight your understanding of brand alignment and adaptability.) Company & Culture Questions:

• "What interests you about working with a digital marketing agency that serves e-commerce, fashion, and beauty brands?" (Showcase your understanding of their client base and your enthusiasm for those industries.)

• "How do you prefer to receive and incorporate feedback on your designs?" (Demonstrate a collaborative and open attitude towards constructive criticism.)

• "Describe your experience working remotely and how you ensure productivity and communication." (Highlight your self-management skills and communication strategies.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the client's goal, your design challenge, your solution, and the (intended or actual) result.

• Figma Walkthrough: Be prepared to share your screen and navigate through a Figma file, explaining your organization, component usage, and any efficient workflows you employed.

• Focus on Results: Whenever possible, tie your design decisions back to potential or actual business outcomes (e.g., increased click-through rates, better brand perception).

• Conciseness: Be prepared to present your portfolio highlights efficiently, focusing on the most relevant projects for this role.

📝 Enhancement Note: Interview questions are tailored to assess the core requirements of the role: design skills, Figma proficiency, understanding of conversion-driven design, brand adaptability, and remote work capabilities.

📌 Application Steps

To apply for this Email Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of conversion-driven email and newsletter designs. Prioritize projects demonstrating strong visual hierarchy, typography, and effective CTA placement. If you have specific experience with fashion, beauty, or e-commerce clients, highlight those projects.

• Resume Optimization: Tailor your resume to highlight your proficiency with Figma and any experience with Adobe Illustrator or Canva. Quantify achievements where possible, and clearly state your years of experience in email design and digital marketing.

• Figma Familiarity: Be ready to discuss your Figma workflow, how you organize files, and your experience with components and asset export. If you have a Figma prototype or a link to your Figma files, be prepared to share it.

• Company Research: Briefly research VirtueStaff and the types of clients they serve. Understanding their business model and client verticals will help you tailor your application and responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.