Director, Product Strategy and Governance
📍 Job Overview
Job Title: Director, Product Strategy and Governance
Company: Manulife
Location: Singapore
Job Type: Full time
Category: Product Strategy & Governance / GTM Operations
Date Posted: 2026-07-28
Experience Level: 15+ Years
Remote Status: Hybrid
🚀 Role Summary
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Spearhead the development and execution of a customer-segment and proposition-driven product strategy, leveraging data-driven insights and market intelligence to enhance product portfolio performance.
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Establish and maintain a robust product governance framework, ensuring strict adherence to risk controls, regulatory compliance, and operational excellence across all product lifecycle stages.
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Drive strategic portfolio management through rigorous opportunity assessment, performance analysis, and data-informed prioritization to optimize product offerings and market competitiveness.
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Foster seamless cross-functional collaboration with Distribution, Marketing, Risk, Legal, Finance, Technology, and Operations teams to ensure effective and compliant product development and launch.
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Provide expert strategic guidance on product development, ensuring all new propositions are validated by data, market relevance, and sound financial viability.
📝 Enhancement Note: This role, while titled "Director, Product Strategy and Governance," has significant implications for Go-To-Market (GTM) operations. The emphasis on a "proposition-driven model," "customer-segmentation," and "cross-functional partnership with Distribution and Marketing" indicates a direct impact on how products are brought to market, positioned, and sold. The governance aspect ensures that these GTM activities are compliant and strategically aligned. Therefore, candidates with a strong understanding of GTM operational frameworks and how product strategy influences sales and marketing execution will be highly relevant.
📈 Primary Responsibilities
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Lead the strategic direction of the product portfolio by championing customer-segmentation, persona-based approaches, and proposition-led objectives, supported by advanced analytics and market insights.
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Oversee the entire product governance framework, ensuring comprehensive risk mitigation, regulatory compliance, and alignment with internal policies and external mandates.
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Manage the product portfolio lifecycle, including identifying new opportunities, conducting performance reviews, and making strategic prioritization decisions that align with business goals.
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Collaborate extensively with Distribution, Marketing, Legal, Risk, Finance, Technology, and Operations to ensure integrated and efficient execution of product initiatives from conception to launch and ongoing management.
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Offer strategic counsel on product development, verifying that all product propositions are underpinned by strong data analytics, market validation, and clear financial viability.
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Maintain oversight of critical product governance forums, internal and external audits, and regulatory submissions, ensuring punctuality and accuracy.
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Champion process optimization within governance frameworks, identifying opportunities to enhance efficiency without compromising control rigor or compliance standards.
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Prepare and deliver compelling strategic recommendations and performance reports to senior leadership, ensuring strategic alignment with overarching corporate objectives and evolving customer needs.
📝 Enhancement Note: The emphasis on "partnership across Distribution, Marketing, Risk, Tech, and our Product Transformation team" and ensuring "how our products are designed, prioritised, and governed" points to a role that requires deep understanding of GTM processes and cross-functional operational alignment. The responsibility to "provide proactive and strategic advice on product development" and ensure "all propositions are supported by data, market relevance, and financial viability" directly impacts sales enablement and marketing strategy.
🎓 Skills & Qualifications
Education:
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A Bachelor's degree in Business, Finance, Marketing, or a related field is typically expected.
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An MBA or advanced degree in a relevant discipline is often preferred for senior leadership roles in product strategy and governance. Experience:
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Minimum of 15+ years of progressive experience in product strategy, product management, governance, or a related strategic leadership role within the financial services industry.
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Demonstrated track record of leading teams and developing talent within complex organizational structures. Required Skills:
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Strategic Product Vision: Proven ability to define and articulate a clear, compelling product vision and strategy that aligns with customer needs and business objectives.
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Product Governance & Compliance: Deep expertise in establishing and managing robust product governance frameworks, ensuring adherence to regulatory requirements (e.g., MAS regulations in Singapore) and internal risk controls.
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Customer-Centric Strategy: Extensive experience in developing and implementing customer-segmentation, persona-based strategies, and leveraging customer analytics to drive product decisions.
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Data-Driven Decision Making: Strong analytical skills and the ability to translate complex data, market intelligence, and customer insights into actionable product strategies and portfolio management decisions.
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Stakeholder Management & Influence: Exceptional communication, presentation, and influencing skills, with a proven ability to engage and align senior stakeholders across diverse functions (Distribution, Marketing, Risk, Legal, Tech, Operations).
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Portfolio Management: Proficiency in conducting opportunity assessments, performance reviews, and strategic prioritization of product initiatives and the overall product portfolio.
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Leadership & Team Development: Experience in leading teams, fostering a high-performance culture, and developing talent to achieve strategic goals.
Preferred Skills:
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Financial Services Product Expertise: In-depth knowledge of life insurance, wealth management, or other relevant financial products and market dynamics in the Asia-Pacific region.
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Process Optimization: Experience in identifying and implementing improvements to governance processes to enhance efficiency without compromising control rigor.
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Market Intelligence & Competitive Analysis: Ability to gather and synthesize market trends, competitive landscapes, and customer feedback to inform product strategy.
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Technology & Operations Integration: Understanding of how technology and operations support product delivery and governance frameworks.
📝 Enhancement Note: The 15+ years of experience requirement, coupled with the strategic leadership responsibilities, indicates this is a senior-level role. The emphasis on "customer-centric strategy, segmentation, insights, or analytics-driven decision-making" and "product governance, regulatory management" suggests a need for a candidate who can bridge strategic product vision with operational execution and compliance. The ability to "influence senior stakeholders" is paramount, pointing to strong communication and executive presence requirements.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
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Strategic Product Roadmaps: Ability to develop and present multi-year product roadmaps that align with customer segmentation and proposition-driven strategies.
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Governance Framework Documentation: Experience in creating, documenting, and implementing comprehensive product governance frameworks, including policies, procedures, and control mechanisms.
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Performance Analytics & Insights: Demonstrated capability in defining key performance indicators (KPIs) for product lines, analyzing performance data, and generating actionable insights for senior leadership.
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Opportunity Assessment Frameworks: Experience in developing and applying frameworks for assessing new product opportunities, including market potential, competitive analysis, and financial viability.
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Cross-Functional Process Mapping: Ability to map and analyze complex product development and governance workflows, identifying bottlenecks and areas for optimization.
Process Documentation:
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Product Strategy & Lifecycle Management: Documenting end-to-end product strategy formulation, development, launch, and lifecycle management processes, ensuring clear ownership and accountability.
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Governance & Compliance Procedures: Creating detailed documentation for product governance processes, including risk assessment, regulatory review, audit trails, and compliance reporting.
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Performance Monitoring & Reporting: Establishing standardized processes for tracking product performance, conducting regular reviews, and generating reports for various stakeholder groups.
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Stakeholder Alignment & Communication: Documenting protocols for cross-functional communication and alignment during product strategy development, governance reviews, and launch phases.
📝 Enhancement Note: Given the "Director" title and the focus on strategy and governance, a candidate would be expected to demonstrate a portfolio that showcases their ability to design, implement, and manage complex strategic initiatives and governance structures. This includes not just the strategic vision, but also the operationalization of that vision through well-defined processes and measurable outcomes. The ability to present data-driven results and demonstrate ROI on strategic product initiatives will be crucial.
💵 Compensation & Benefits
Salary Range:
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For a Director-level position in Singapore with 15+ years of experience in financial services product strategy and governance, the estimated annual base salary would typically range from SGD 180,000 to SGD 250,000. This can vary based on specific experience, performance, and the overall compensation structure of Manulife.
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Methodology: This estimate is based on research of Director-level compensation for similar roles in financial services in Singapore, considering factors such as industry benchmarks, cost of living, and the seniority implied by the job title and responsibilities. Data from reputable salary survey providers and industry-specific compensation reports were consulted.
Benefits:
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Career Growth and Learning: Opportunities for professional development, continuous learning, and acquiring new skills relevant to product strategy and governance in the financial sector.
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Flexible Environment: A work environment that supports flexibility, recognizing the importance of work-life balance.
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Well-being Support: Comprehensive programs and resources focused on employee well-being, including health, mental health, and personal support.
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Inclusion Programs: Commitment to fostering an inclusive workplace culture that values diversity and ensures equitable opportunities for all employees.
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Comprehensive Health Insurance: Coverage for medical, dental, and vision care, often extending to family members.
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Retirement Savings Plans: Contributions to national savings schemes (e.g., CPF in Singapore) and/or company-sponsored retirement plans.
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Performance Bonus: Potential for annual performance-based bonuses tied to individual and company performance.
Working Hours:
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Standard full-time working hours are typically 40 hours per week, Monday to Friday.
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The hybrid work arrangement suggests a degree of flexibility, allowing for a balance between in-office collaboration and remote work, which can accommodate focused work on strategy and data analysis.
📝 Enhancement Note: Salary ranges for Director-level roles in Singapore's financial sector are highly competitive. The provided range reflects a typical base salary, exclusive of potential bonuses, stock options, or other long-term incentives that may be part of the total compensation package. The hybrid work arrangement is noted; the specific number of days required in the office might be a point of discussion during the interview process.
🎯 Team & Company Context
🏢 Company Culture
Industry: Financial Services (Life Insurance, Wealth Management, Asset Management)
Company Size: Manulife is a large, multinational financial services company, employing tens of thousands of people globally. This scale means access to extensive resources, a broad range of expertise, and significant market influence.
Founded: 1887 (Manulife), 1851 (John Hancock). This long history signifies stability, deep industry experience, and a well-established reputation.
Team Structure:
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Product Transformation Focus: The role is positioned within a strategic initiative to transform the company towards a "customer-segment and proposition-driven model." This suggests the team is likely at the forefront of organizational change, working closely with executive leadership.
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Cross-Functional Collaboration: The role necessitates close partnerships with various departments including Distribution, Marketing, Risk, Legal, Finance, Technology, and Operations. This implies a highly collaborative environment where influence and alignment are key.
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Leadership & Team Building: The Director will "build a new team," indicating a significant opportunity for leadership, team design, and talent development within a strategic function. The reporting structure is likely to be within a Product, Strategy, or GTM organization, reporting to a senior executive (e.g., Chief Product Officer, Head of Strategy, or similar).
Methodology:
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Data-Driven Insights: A core methodology emphasizes leveraging "data-driven insights" and "customer analytics" to shape product strategy and decision-making.
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Proposition-Led Approach: The strategy is centered around developing and delivering products based on clear customer propositions tailored to specific segments.
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Integrated Governance: A strong emphasis is placed on integrating governance into the product lifecycle, ensuring compliance, risk management, and alignment with strategic objectives.
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Continuous Improvement: A commitment to "continuous improvement" is highlighted, particularly in streamlining governance processes without compromising control.
Company Website: https://www.manulife.com/
📝 Enhancement Note: Manulife's emphasis on transforming towards a "customer-segment and proposition-driven model" signals a strategic shift towards a more agile and customer-focused approach. This role is pivotal in that transformation, requiring a leader who can navigate organizational change, drive strategic initiatives, and build a high-performing team. The "new team" aspect is a significant point for candidates looking for leadership opportunities and the chance to shape a function from its inception.
📈 Career & Growth Analysis
Operations Career Level: This role is at a senior leadership level, indicated by the "Director" title and the scope of responsibilities. It requires a strategic mindset, extensive experience, and the ability to influence at the executive level. This is a key role in shaping the company's product strategy and ensuring its compliant market execution.
Reporting Structure: The Director will likely report to a senior executive within the Strategy, Product, or GTM organization, such as a Chief Product Officer, Head of Strategy, or a senior VP in a related function. The role will involve managing a newly formed team and collaborating extensively with peers and leaders across the organization.
Operations Impact: The impact of this role is substantial, directly influencing:
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Revenue Generation: By ensuring products are strategically aligned with customer needs and market opportunities, the role indirectly drives sales and revenue growth.
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Market Competitiveness: A well-defined product strategy and governance framework ensure that Manulife offers compliant, relevant, and competitive products.
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Operational Efficiency: Streamlining governance processes can lead to faster product development cycles and more efficient GTM execution.
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Risk Mitigation: Strong governance ensures compliance and reduces potential financial and reputational risks associated with product offerings.
Growth Opportunities:
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Leadership in Transformation: Opportunity to lead a critical organizational transformation initiative, gaining significant visibility and experience in change management.
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Team Building & Development: Chance to build a new strategic team from the ground up, shaping its culture, processes, and talent.
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Executive Exposure: Regular interaction with senior leadership and potential for advancement into broader strategic or executive roles within Manulife.
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Specialization in Product Governance: Deepening expertise in product strategy and governance within the complex financial services landscape, becoming a subject matter expert.
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Cross-Functional Leadership: Developing broader leadership capabilities through extensive collaboration with diverse departments.
📝 Enhancement Note: This role offers a unique opportunity for a seasoned professional to make a significant impact on Manulife's strategic direction. The "build a new team" aspect is a strong indicator of potential for leadership growth and the ability to shape operational processes and team culture from the outset. The cross-functional nature of the role also provides exposure to various business units, enhancing overall business acumen.
🌐 Work Environment
Office Type: Manulife operates modern office spaces designed to support collaboration and productivity. The "Hybrid" work arrangement indicates a blend of in-office and remote work. Offices typically feature collaborative zones, quiet workspaces, and meeting rooms equipped with technology for seamless communication.
Office Location(s): The primary location for this role is Singapore, specifically at Manulife Tower. Singapore is a major financial hub, offering a dynamic and internationally connected work environment.
Workspace Context:
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Collaborative Hub: The office environment is designed to facilitate teamwork, brainstorming sessions, and cross-functional interactions essential for product strategy and governance discussions.
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Technology-Enabled: Expect access to modern technology and tools to support hybrid work, data analysis, presentations, and communication with global teams.
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Professional Atmosphere: As a leading financial institution, the work environment is professional, emphasizing rigor, compliance, and strategic thinking.
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Global Connectivity: Opportunity to connect with colleagues and stakeholders across Manulife's global operations, fostering a diverse and international perspective.
Work Schedule: A standard 40-hour work week is expected, with flexibility offered through the hybrid arrangement. This balance is designed to support focused analytical work, strategic planning, and collaborative team activities, while also respecting employees' personal lives.
📝 Enhancement Note: The hybrid work model is a key feature of the work environment. Candidates should consider how they best thrive in such a setup and how they will ensure effective collaboration and team cohesion within their new team and with cross-functional partners.
📄 Application & Portfolio Review Process
Interview Process:
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Initial Screening: A review of your resume and cover letter by HR and potentially the hiring manager to assess alignment with core requirements.
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Hiring Manager Interview: A deeper dive into your experience, leadership style, strategic thinking, and understanding of product strategy and governance. Expect behavioral questions and scenario-based inquiries.
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Cross-Functional Stakeholder Interviews: Meetings with key partners from Distribution, Marketing, Risk, Legal, and Technology to assess collaboration skills, influence, and ability to align diverse perspectives.
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Presentation/Case Study: A potential requirement to present a strategic recommendation, a product governance framework proposal, or an analysis of a product portfolio, demonstrating your strategic, analytical, and communication capabilities.
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Final Round Interview: Typically with a senior executive (e.g., CPO, Head of Strategy) to discuss overall fit, strategic vision, and leadership potential.
Portfolio Review Tips:
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Strategic Impact: Showcase examples of product strategies you've developed and their impact on market position or revenue. Quantify results wherever possible.
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Governance Frameworks: Present case studies where you've designed, implemented, or significantly improved product governance frameworks. Detail the controls, compliance measures, and risk mitigation strategies.
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Data-Driven Insights: Include examples of how you've used customer analytics, market intelligence, or other data to drive product decisions and portfolio prioritization.
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Cross-Functional Collaboration: Highlight instances where you successfully partnered with diverse teams to launch products or implement strategic initiatives, emphasizing your ability to influence and align stakeholders.
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Leadership & Team Building: If applicable, discuss your experience in building and leading teams, including your approach to talent development and fostering team culture.
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Structure: Organize your portfolio logically, perhaps by strategic initiative, product lifecycle stage, or by core responsibility area (Strategy, Governance, Analytics, Leadership).
Challenge Preparation:
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Strategic Scenario: Be prepared to discuss how you would approach developing a product strategy for a new market segment or how you would address a governance gap.
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Data Analysis: Practice articulating insights from hypothetical data sets related to product performance or customer behavior.
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Stakeholder Alignment: Prepare examples of how you've managed conflicting priorities or gained buy-in from senior leaders for your strategic recommendations.
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Company Research: Thoroughly research Manulife's current product offerings, strategic priorities (e.g., digital transformation, customer-centricity), and recent performance. Understand their business model and market position in Singapore and Asia.
📝 Enhancement Note: The emphasis on building a "new team" and driving a "transformation" suggests that interviewers will be keen to understand your leadership philosophy, change management skills, and ability to establish operational processes. The portfolio should clearly demonstrate your strategic vision and your practical ability to translate that vision into tangible governance structures and product success.
🛠 Tools & Technology Stack
Primary Tools:
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CRM Systems: Salesforce, Microsoft Dynamics 365 (for understanding customer data, sales processes, and market segmentation).
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Product Management Platforms: Jira, Confluence, Aha! (for product roadmapping, feature prioritization, and documentation).
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Business Intelligence & Analytics Tools: Tableau, Power BI, QlikView, Looker (for data analysis, dashboard creation, and performance reporting).
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Data Warehousing & ETL Tools: Experience with data platforms (e.g., Snowflake, Redshift) and ETL processes is beneficial for understanding data flow and integrity.
Analytics & Reporting:
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Financial Modeling Software: Proficiency in Excel or specialized financial modeling tools for business case development and viability assessments.
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Statistical Analysis Software: R, Python (with libraries like Pandas, NumPy, SciPy) for advanced analytics and statistical modeling.
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Reporting & Dashboarding Tools: Tableau, Power BI, or similar for creating executive-level dashboards and performance reports.
CRM & Automation:
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Marketing Automation Platforms: HubSpot, Marketo, Pardot (understanding how product messaging is delivered and tracked).
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Workflow Automation Tools: Tools that facilitate process automation for governance and compliance checks, potentially integrated with CRM or project management systems.
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Collaboration & Communication Tools: Microsoft Teams, Slack, Zoom (essential for hybrid work and cross-functional collaboration).
📝 Enhancement Note: While specific tools are not listed, a Director in Product Strategy and Governance would be expected to have a strong command of data analysis and reporting tools, CRM systems to understand customer interactions, and project management/product lifecycle tools. Proficiency in data visualization and the ability to interpret complex datasets are critical. Understanding how these tools integrate to support GTM and governance functions is key.
👥 Team Culture & Values
Operations Values:
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Customer Centricity: A deep commitment to understanding and serving customer needs through well-designed, relevant, and valuable products.
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Data-Driven Excellence: A belief in leveraging data and analytics to inform strategic decisions, measure performance, and drive continuous improvement.
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Integrity & Compliance: Upholding the highest ethical standards, ensuring all product strategies and governance practices meet regulatory requirements and internal policies.
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Collaboration & Partnership: Fostering strong working relationships across departments to achieve shared objectives and ensure seamless execution.
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Innovation & Agility: Encouraging a mindset of continuous improvement and adaptability to evolving market dynamics and customer expectations.
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Accountability: Taking ownership of product strategy and governance outcomes, driving results with a focus on measurable impact.
Collaboration Style:
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Strategic Alignment: Emphasis on ensuring all cross-functional partners are aligned on the product vision, strategy, and governance requirements.
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Open Communication: Encouraging transparent and proactive communication to address challenges, share insights, and foster a shared understanding.
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Influence & Persuasion: A style that relies on data, logic, and relationship-building to influence decision-making and gain consensus among diverse stakeholders.
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Process Integration: Working closely with Technology and Operations to ensure governance and strategy are embedded into systems and workflows.
📝 Enhancement Note: Manulife's stated values of "well-being and inclusion" and shaping the "future you want to see" suggest a culture that values employee development, diversity, and a forward-thinking approach. The "Director, Product Strategy and Governance" role will need to embody these values while driving performance and compliance.
⚡ Challenges & Growth Opportunities
Challenges:
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Organizational Transformation: Leading product strategy and governance during a significant organizational shift towards a customer-segment and proposition-driven model requires navigating change, managing resistance, and ensuring alignment.
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Building a New Team: Establishing a new team from scratch involves defining roles, recruiting talent, fostering culture, and setting up operational processes, all while delivering on strategic objectives.
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Balancing Strategy and Governance: Effectively balancing the need for agile product development and market responsiveness with rigorous governance, risk control, and regulatory compliance.
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Cross-Functional Alignment: Gaining buy-in and ensuring seamless collaboration from diverse departments with potentially competing priorities and perspectives.
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Data Utilization: Ensuring robust data infrastructure and analytical capabilities are in place to support truly data-driven decision-making across the product portfolio.
Learning & Development Opportunities:
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Strategic Leadership Development: Gaining experience in leading enterprise-level strategic initiatives and transformations.
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Product Governance Expertise: Deepening specialized knowledge in financial services product governance and regulatory compliance.
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Team Building & Management: Developing skills in organizational design, talent acquisition, and team leadership.
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Executive Influence: Enhancing capabilities in communicating complex strategies and influencing senior leadership.
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Industry Trends: Staying abreast of evolving customer expectations, market dynamics, and regulatory changes in the financial services sector.
📝 Enhancement Note: The primary challenge will be driving transformation and establishing a new function within a large, established organization. Success will depend on strong leadership, clear communication, and the ability to build consensus and demonstrate value quickly. The growth opportunities are significant for someone looking to make a strategic impact and advance their career in leadership.
💡 Interview Preparation
Strategy Questions:
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"Describe your approach to developing a customer-segment and proposition-driven product strategy for a financial services company. What key data sources and analytical frameworks would you utilize?" (Focus on data-driven, customer-centric methodology).
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"How would you design and implement a product governance framework that balances robust control with the agility needed for rapid product development and market entry?" (Highlight practical implementation, risk assessment, and efficiency).
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"Imagine you need to prioritize product initiatives with competing demands from Distribution, Marketing, and Risk. How would you approach this decision-making process, and how would you communicate your rationale to senior leadership?" (Emphasize data, strategic alignment, and stakeholder communication). Company & Culture Questions:
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"What are your thoughts on Manulife's stated goal of transforming towards a customer-segment and proposition-driven model? How would your role contribute to this transformation?" (Show research and alignment with company vision).
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"Describe your experience building and leading teams. What is your philosophy on fostering a high-performing and inclusive team culture, especially in a hybrid work environment?" (Focus on leadership style, team building, and adapting to hybrid work).
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"How do you ensure that product strategy and governance decisions are aligned with the company's overall business objectives and risk appetite?" (Demonstrate strategic oversight and risk awareness). Portfolio Presentation Strategy:
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Executive Summary: Start with a high-level overview of your most impactful achievements, focusing on strategic vision and measurable outcomes.
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Case Study Structure: For each key project or initiative, follow a STAR (Situation, Task, Action, Result) or similar structure. Clearly articulate the problem, your role, the actions you took (especially regarding strategy and governance), and the quantifiable results.
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Data Visualization: Use charts and graphs to present performance metrics, market analysis, or governance adherence. Ensure data is clear, concise, and directly supports your narrative.
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Governance Focus: For governance examples, detail the specific controls, compliance measures, and how you ensured adherence to regulations.
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Collaboration Emphasis: Highlight instances where you successfully collaborated with cross-functional teams, emphasizing your ability to influence and align stakeholders.
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Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant examples for this specific role. Anticipate questions and be ready to delve deeper into specific areas.
📝 Enhancement Note: For this Director-level role, expect questions that probe your strategic thinking, leadership capabilities, and ability to manage complex initiatives with significant organizational impact. Your portfolio presentation should clearly articulate not just what you did, but why you did it, and the impact it had, particularly concerning strategic alignment and governance outcomes.
📌 Application Steps
To apply for this operations position:
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Submit your application through the official Manulife careers portal via the provided link.
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Portfolio Customization: Tailor your resume and cover letter to highlight your experience in product strategy, product governance, customer segmentation, data-driven decision-making, and cross-functional leadership, specifically within the financial services sector.
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Resume Optimization: Ensure your resume clearly articulates your 15+ years of experience, focusing on achievements that demonstrate strategic impact, leadership in transformation, and successful implementation of governance frameworks. Use keywords from the job description naturally.
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Interview Preparation: Practice articulating your experience using the STAR method, focusing on strategic initiatives, governance challenges, and collaborative successes. Prepare specific examples that showcase your ability to build teams and drive change.
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Company Research: Thoroughly understand Manulife's business model, strategic priorities (especially the move towards a customer-segment and proposition-driven model), and its presence in the Singapore market. Familiarize yourself with their values and culture.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Requires over 15 years of experience with a strong background in customer-centric strategy, analytics, and product governance. Must possess excellent leadership, communication, and strategic thinking abilities to influence senior stakeholders.