Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: HCF Corporation

Location: Sydney CBD (Office), New South Wales, Australia

Job Type: Full time, Contract

Category: Digital Product Design / User Experience (UX)

Date Posted: 2026-09-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid/Flexible

🚀 Role Summary

• Design intuitive digital member journeys across HCF's website and mobile app, focusing on core interactions like understanding cover, managing claims, and finding providers.

• Translate complex member needs and business objectives into simple, user-friendly digital experiences, emphasizing human-centred design principles.

• Develop detailed wireframes, interactive prototypes, and high-fidelity designs using industry-standard tools like Figma.

• Collaborate closely with cross-functional teams including Product, Technology, Content, Brand, and Business stakeholders to bring digital product visions to life.

• Champion accessibility best practices, ensuring all designs adhere to WCAG standards and are inclusive for all members.

📝 Enhancement Note: This role is a 12-month contract with the potential for extension or permanent transition, offering a unique opportunity to contribute significantly to HCF's digital transformation within a supportive team environment.

📈 Primary Responsibilities

• Translate member needs and business objectives into simple, intuitive digital experiences for HCF's web and mobile platforms.

• Create comprehensive design artifacts including wireframes, interactive prototypes, and high-fidelity mockups using Figma.

• Partner with product managers, engineers, content strategists, brand specialists, and business analysts to ensure cohesive product development.

• Plan, conduct, and facilitate user research sessions and usability testing to gather actionable insights for design iteration.

• Contribute to the development, maintenance, and adherence of HCF's evolving design system.

• Ensure all digital products meet accessibility standards, specifically WCAG 2.1 AA compliance.

• Leverage analytics data and user research findings to inform design decisions and measure the impact of implemented features.

• Act as a strong advocate for human-centred design principles within your assigned squad and across wider HCF teams.

• Participate actively in design critiques, idea-sharing sessions, and experimentation with new design tools and methodologies.

📝 Enhancement Note: The emphasis on "member journeys" and "cross-functional squad" indicates a highly collaborative and outcome-oriented design process within an Agile framework. The inclusion of AEM, design systems, Agile, and healthcare/insurance as desirable skills suggests a need for adaptability and a willingness to learn specific domain knowledge.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 2-5 years of professional experience in digital product design, with a strong portfolio showcasing web and mobile application design.

Required Skills:

• Proven experience designing digital products for both web and mobile platforms.

• Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Demonstrated experience in conducting and utilizing insights from user research and usability testing.

• Strong collaboration and communication skills, with a proven ability to work effectively within cross-functional, Agile delivery teams.

• An action-oriented mindset focused on testing ideas, driving progress, and achieving tangible results.

• Solid understanding of accessibility principles and WCAG standards.

• Experience in creating and maintaining design documentation, including user flows and journey maps. Preferred Skills:

• Experience with Adobe Experience Manager (AEM).

• Familiarity with contributing to or working within established design systems.

• Experience with Agile delivery methodologies and sprint cycles.

• Prior experience in the healthcare or insurance industry.

• Knowledge of utilizing analytics tools (e.g., Google Analytics, Adobe Analytics) to inform design decisions.

• Experience with animation or motion design principles to enhance user experience.

📝 Enhancement Note: The experience level suggests that candidates should be able to work independently on design tasks while also contributing to team strategy and processes. The emphasis on "action-oriented mindset" and "getting things done" implies a need for self-starters who can navigate ambiguity and drive projects forward.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end digital product design processes.

• Highlight projects that involved translating complex user needs and business requirements into intuitive digital solutions.

• Include examples of wireframes, interactive prototypes, and final high-fidelity designs created using Figma.

• Demonstrate experience with user research methodologies and how insights were integrated into design iterations.

• Clearly articulate the problem statement, your role, the process followed, design decisions made, and the outcomes or impact of your work. Process Documentation:

• Portfolios should illustrate a structured approach to design, including:

  • Discovery & Research Phase: Evidence of user research, persona development, journey mapping, and competitive analysis.
  • Ideation & Design Phase: Examples of sketching, wireframing, prototyping, and user flow creation.
  • Testing & Iteration Phase: Documentation of usability testing, A/B testing, and how feedback informed design refinements.
  • Handoff & Collaboration Phase: Examples of design system contribution, developer handoff documentation, and cross-functional communication.

📝 Enhancement Note: Candidates should focus on showcasing their ability to articulate their design process and the rationale behind their decisions. Quantifiable results or impact metrics (e.g., improved conversion rates, reduced task completion times) are highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Product Designer with 2-5 years of experience in Sydney, Australia, the estimated annual salary range is AUD $90,000 - $120,000. This range accounts for the contract nature of the role, the specific skills required, and the cost of living in Sydney.

Benefits:

• Flexible working arrangements.

• 50% subsidy on HCF hospital and/or extras cover.

• 18 weeks of parental leave for all new parents.

• Comprehensive mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, and skin checks.

• Discounts on HCF products, including life, pet, and travel insurance.

• Discounts at Fitness First gyms and on HCF's eyecare products.

• Opportunity for professional development and growth.

Working Hours: Full-time, with standard working hours likely aligning with Australian business hours (e.g., 9:00 AM to 5:00 PM, Monday to Friday), complemented by flexible working arrangements.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Sydney, Australia, and considers the contract duration and specific skill requirements. The extensive benefits package reflects HCF's commitment to employee wellbeing and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare / Health Insurance. HCF operates within a highly regulated and member-centric industry, focused on providing accessible and high-quality health services and insurance products. This context means a strong emphasis on trust, member well-being, and ethical practices.

Company Size: Large (HCF is Australia's largest not-for-profit health fund, covering 2 million members). This size implies established processes, a dedicated structure for digital transformation, and opportunities for large-scale impact.

Founded: 1932. With a long history, HCF has a deep understanding of the Australian healthcare landscape and a commitment to its members' needs. This legacy informs its purpose-driven approach.

Team Structure:

• The Digital Product Designer will join the Digital Enterprise team, working within a cross-functional squad.

• This squad structure is typical of Agile environments, comprising individuals from Product, Design, Technology, Content, and potentially Business Analysis.

• The design team itself likely operates with a lead designer or manager, fostering collaboration and shared learning through design critiques and idea sharing. Methodology:

• HCF emphasizes human-centred design and aims to make healthcare understandable and member-centric.

• The company operates within an Agile delivery framework, requiring iterative design and development processes.

• There is a stated commitment to continuous learning and growth, suggesting a culture that supports skill development and innovation.

• Data-driven decision-making is encouraged, utilizing analytics and research to inform design.

Company Website: https://www.hcf.com.au/

📝 Enhancement Note: HCF's mission to "bring our human touch to healthcare" and its values (step forward, walk in their shoes, stay human, make it better, get there together) are central to its culture. Designers are expected to embody these values, particularly "walk in their shoes" (empathy) and "make it better" (continuous improvement).

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Product Designer. This role requires independent contribution to design tasks, a solid understanding of UX/UI principles, and the ability to collaborate effectively within a team. The designer is expected to take ownership of specific member journeys and contribute to the broader design system.

Reporting Structure: The Digital Product Designer will report into a Design Lead or Manager within the Digital Enterprise team. They will work within a cross-functional squad, collaborating closely with Product Managers, Developers, and other stakeholders.

Operations Impact: This role has a direct impact on member experience and satisfaction by simplifying complex healthcare interactions. Successful designs can lead to increased member engagement, improved claim processing efficiency, and enhanced understanding of HCF's offerings, ultimately contributing to member retention and business objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as user research, interaction design, accessibility, or design systems.

• Leadership Potential: With strong performance and contributions, potential to move into senior design roles or lead design initiatives within squads.

• Domain Expertise: Develop in-depth knowledge of the healthcare and insurance industry, becoming a valuable asset in a critical sector.

• Mentorship: Access to mentorship programs and opportunities to mentor junior designers as the team grows.

• Permanent Transition: Potential to transition from a contract role to a permanent position, offering long-term career stability within HCF.

📝 Enhancement Note: The contract nature of the role, coupled with the potential for extension or permanent conversion, offers a unique pathway for career progression. Candidates who excel in this role may find significant opportunities within HCF's expanding digital capabilities.

🌐 Work Environment

Office Type: HCF House in Sydney CBD is a modern office environment designed to foster collaboration and innovation. The role is designated as Hybrid/Flexible, meaning a blend of in-office and remote work.

Office Location(s): HCF House, Sydney CBD. This central location provides excellent access to public transportation and amenities.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and breakout zones designed for team collaboration and design critiques.

• Tools & Technology: Access to necessary design software (Figma), collaboration tools, and potentially high-performance workstations.

• Team Interaction: Regular opportunities for face-to-face interaction with squad members and the broader design community within HCF, promoting knowledge sharing and a strong team dynamic.

Work Schedule: While a standard full-time schedule (approximately 40 hours per week) is expected, the hybrid and flexible nature of the role allows for some autonomy in managing work hours, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The hybrid model is designed to balance the benefits of in-person collaboration for design sprints and brainstorming with the flexibility and focus that remote work can offer. Candidates should be comfortable with both environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and portfolios for suitability against core requirements.

• Hiring Manager Interview: A conversation with the hiring manager to assess experience, design philosophy, and cultural fit.

• Design Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, discussing 1-2 key case studies in detail, focusing on their process, decision-making, and impact. This is a critical stage.

• Cross-functional Team Interview: Meeting with members of the squad (e.g., Product Manager, Engineer) to evaluate collaboration skills and ability to work within an Agile team.

• Final Interview/Offer: Potentially a final discussion with senior leadership, followed by an offer.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives, clearly outlining the problem, your approach, your specific contributions, and the measurable outcomes.

• Process over Polish: While high-fidelity mockups are important, demonstrate the depth of your thinking through user research, wireframes, and iterations. Explain why you made certain design choices.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, task completion times, user satisfaction scores).

• Highlight Collaboration: Showcase how you've worked with diverse teams and incorporated feedback.

• Tailor to HCF: Briefly explain why you are interested in HCF and how your skills align with their mission and values.

Challenge Preparation:

• Be prepared to discuss how you approach common design challenges in the healthcare/insurance space (e.g., simplifying complex information, building trust, ensuring accessibility).

• Familiarize yourself with HCF's current digital presence (website and app) and be ready to offer constructive observations or ideas.

• Practice articulating your design process concisely and effectively for different audiences.

📝 Enhancement Note: The portfolio presentation is a key component. Candidates should prepare to walk through their work methodically, highlighting their problem-solving skills and impact. Expect questions about how you handle feedback, disagreements within a team, and how you prioritize design tasks.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, and high-fidelity design. Proficiency is essential.

• Prototyping Tools: In-depth knowledge of Figma's prototyping capabilities and potentially other tools like InVision or Adobe XD for specific use cases.

• User Research Tools: Familiarity with platforms for conducting remote usability testing and surveys (e.g., UserTesting.com, SurveyMonkey, Typeform).

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics or Adobe Analytics to understand user behaviour and measure design impact.

• Data Visualization: Ability to interpret data and potentially create simple dashboards or reports to communicate insights.

CRM & Automation:

• While not a primary focus for a designer, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms influence customer journeys can be beneficial. Other Desirable Tools:

• Adobe Experience Manager (AEM): Experience with this content management system is a plus for understanding content integration.

• Design System Tools: Familiarity with tools or processes for managing and contributing to design systems.

• Collaboration Tools: Proficiency with tools like Jira, Confluence, Slack, and Miro for team communication and workflow management.

📝 Enhancement Note: The emphasis on Figma and user research tools is paramount. Candidates should be prepared to demonstrate their proficiency and discuss how they leverage these tools to drive design outcomes. Understanding how design integrates with AEM and Agile workflows is also a significant advantage.

👥 Team Culture & Values

Operations Values:

• Walk in their shoes: Empathy for members and colleagues is paramount. Designs should reflect a deep understanding of user needs and challenges.

• Make it better: A commitment to continuous improvement, seeking opportunities to enhance user experiences and internal processes.

• Get there together: Strong emphasis on collaboration, teamwork, and mutual support across squads and departments.

• Stay human: Maintaining a focus on people, fostering a supportive and inclusive environment.

• Step forward: Proactivity, taking initiative, and embracing challenges with a forward-thinking attitude.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers, Developers, Content Strategists, and Business Analysts, fostering a shared understanding and ownership of digital products.

• Open Communication: A culture that encourages open feedback, constructive critiques, and transparent communication through regular meetings and collaborative tools.

• Knowledge Sharing: Encouragement of sharing best practices, learnings from research, and new design techniques within the design team and broader HCF.

📝 Enhancement Note: HCF's values are deeply embedded in its operational culture. Candidates who can demonstrate how they embody these values in their daily work and design decisions will be highly regarded. The "human touch" is central to their brand and operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: Translating the intricacies of health insurance and healthcare services into simple, understandable digital experiences.

• Balancing Needs: Effectively balancing member needs, business objectives, and technical constraints within a regulated industry.

• Design System Evolution: Contributing to and adapting to an evolving design system, ensuring consistency while allowing for innovation.

• Agile Pace: Thriving in a fast-paced Agile environment that requires rapid iteration and adaptation.

Learning & Development Opportunities:

• Advanced UX/UI Skills: Deepen expertise in specialized areas of user experience design through workshops and project experience.

• Industry Knowledge: Gain significant insights into the Australian healthcare and insurance sector, a complex and impactful field.

• Design System Mastery: Become proficient in contributing to and leveraging enterprise-level design systems.

• Mentorship & Leadership: Opportunities to learn from senior designers and potentially mentor junior team members.

• Cross-functional Exposure: Gain a broader understanding of product development lifecycles by working closely with diverse teams.

📝 Enhancement Note: The challenges presented are typical for designers in the fintech and healthtech sectors, requiring strong problem-solving skills and adaptability. HCF's commitment to learning and growth provides a structured environment for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex product or service for a digital audience. What was your process, and what was the outcome?" (Focus on problem framing, research, design iteration, and impact metrics).

• "How do you approach balancing user needs with business requirements and technical limitations in your designs?" (Highlight your process for negotiation, compromise, and finding optimal solutions).

• "Walk me through your process for conducting user research and usability testing. How do you ensure the insights gained are actionable?" (Emphasize methodology, participant recruitment, data analysis, and integration into design). Company & Culture Questions:

• "Why are you interested in working for HCF, and how do your values align with ours?" (Research HCF's mission, values, and recent initiatives. Connect your own experiences and motivations to their purpose).

• "How do you contribute to a collaborative and inclusive team environment?" (Provide examples of your communication style, how you handle feedback, and your approach to teamwork).

• "How do you advocate for human-centred design principles within a team or organization?" (Discuss strategies for influencing stakeholders and championing user needs). Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 projects that best showcase your end-to-end design process, problem-solving skills, and measurable impact.

• Structure Your Narrative: For each case study, clearly present:

  1. The Problem: What was the user/business challenge?
  2. Your Role: What were your specific responsibilities?
  3. The Process: Detail your research, ideation, design, and testing phases.
  4. Key Decisions: Explain the rationale behind significant design choices.
  5. The Solution: Showcase the final designs (wireframes, prototypes, mockups).
  6. The Outcome: Quantify the results or impact.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, and how you'd handle specific scenarios.

📝 Enhancement Note: Be ready to discuss your experience with accessibility (WCAG) in detail. Candidates who can clearly articulate their design thinking process and demonstrate how they use data and research to drive decisions will stand out.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the HCF External Career Site link.

• Portfolio Customization: Ensure your portfolio clearly highlights your experience with Figma, user research, and designing for web/mobile platforms. Tailor your case study selection to showcase projects relevant to member journeys or complex service design.

• Resume Optimization: Update your resume to emphasize keywords such as "Digital Product Design," "UX/UI," "Figma," "Prototyping," "User Research," "Usability Testing," "WCAG," and "Agile." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process and key case studies. Be ready to discuss your understanding of human-centred design and accessibility. Research HCF's mission and values.

• Company Research: Familiarize yourself with HCF's current digital products, their brand, and their purpose in the healthcare industry. Understand their values and how they translate into their operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.