Digital Media Graphic Designer

📍 Job Overview

Job Title: Digital Media Graphic Designer

Company: Commonwealth of Massachusetts

Location: Boston, Massachusetts, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Government & Public Sector

Date Posted: October 1, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is integral to the Commonwealth of Massachusetts's marketing and communications efforts, focusing on the conceptualization and execution of diverse creative assets for internal and external audiences.

• The position demands a blend of artistic talent and technical proficiency in digital design, print production, and video elements to maintain and elevate brand identity.

• Collaboration is key, requiring the designer to work closely with the Design Manager and cross-functional teams to ensure cohesive and impactful creative solutions.

• Responsibilities extend to managing projects from initial concept through final delivery, ensuring brand consistency, and contributing to a dynamic creative workflow within a government agency context.

📝 Enhancement Note: While the raw job description focuses on graphic design, the inclusion of "video," "animation," and "set design" within the responsibilities suggests a broader digital media design scope. The role's placement within a government entity (Commonwealth of Massachusetts) implies a need for adherence to public sector branding guidelines and potentially a higher volume of standardized collateral.

📈 Primary Responsibilities

• Develop and execute a full spectrum of design projects, including branding initiatives, advertising campaigns, website graphics, sales collateral, social media content, billboards, point-of-sale materials, and set designs.

• Produce engaging digital assets and animations for social media, owned placements, and promotional videos, ensuring they align with brand integrity and corporate messaging.

• Manage the end-to-end creative process for assigned projects, from initial concept development to final production and delivery, ensuring all materials reflect the brand's look and feel.

• Maintain and organize the Lottery's brand assets, including logo variations, image libraries, and templates, establishing best practices for their consistent use across the organization.

• Collaborate effectively with marketing teams and stakeholders across the Commonwealth, facilitating creative review processes to gather feedback and ensure project alignment.

• Support the production of daily live drawing broadcasts or remote/studio productions, contributing design elements as needed for broadcast graphics and video segments.

• Represent the Lottery at special events, which may involve occasional evening and weekend work, requiring adaptability and on-site presence.

• Travel throughout Massachusetts to support various organizational initiatives and events, demonstrating flexibility in work location.

📝 Enhancement Note: The responsibilities highlight a need for versatility across different media formats and a capacity to support live production elements, which is typical for government or public sector creative roles that often have broader mandates than private sector equivalents.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design or a related field, or equivalent practical work experience.

Experience: A minimum of three (3) years of professional design experience, preferably within a creative agency setting (in-house or external), with a strong portfolio showcasing both print and digital design capabilities.

Required Skills:

• Proven expertise in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, InDesign, and After Effects, for creating and manipulating digital assets.

• Demonstrated ability to develop and maintain cohesive branding systems and campaign creative across various media.

• Strong understanding of UI/UX principles, environmental/wayfinding design concepts, and photography basics.

• Excellent communication and interpersonal skills, with the ability to articulate design rationale and manage stakeholder expectations within a team environment.

• Proactive and self-starting attitude, capable of identifying opportunities for process improvement and enhancing deliverables.

• Adaptability to receive and integrate constructive feedback, pivoting designs as project requirements evolve.

• Exceptional organizational and time-management skills, with the capacity to handle multiple deadlines concurrently in a fast-paced setting.

• High attention to detail to ensure accuracy and quality in all design outputs. Preferred Skills:

• Proficiency in Adobe Premiere Pro for video editing and post-production.

• Familiarity with the game design and gambling industry, understanding its unique creative demands.

• Experience with modern design tools and platforms such as Canva, Figma, Sketch, Axure, and AI-powered design tools.

• Skill in designing professional PowerPoint presentations for internal and external communications.

• Knowledge of large format printing processes, color separations, and digital printing technologies like Fiery.

• A demonstrated interest in other creative disciplines, such as acting or announcing, for potential involvement in promotional activities.

📝 Enhancement Note: The required skills emphasize core graphic design competencies and project management capabilities. The preferred skills indicate a desire for candidates who can leverage emerging technologies and possess niche industry knowledge, suggesting the organization is looking to modernize its creative output and potentially expand its team's capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of design projects that demonstrate technical proficiency and creative innovation across both print and digital mediums.

• Include case studies or examples of branding development and campaign creative, detailing the concept, execution, and impact of your work.

• Showcase projects that highlight your experience with Adobe CC applications (Photoshop, Illustrator, InDesign, After Effects) and your ability to create engaging digital assets, animations, and video elements.

• Provide examples of how you have managed design projects from concept to completion, illustrating your project management and stakeholder communication skills. Process Documentation:

• Be prepared to discuss your design process, including how you approach concept development, gather requirements, collaborate with stakeholders, and manage feedback loops to ensure project success.

• Demonstrate an understanding of best practices for maintaining brand integrity and consistency across all design outputs.

• Articulate your approach to staying current with digital graphic techniques and design trends, including any self-directed learning or professional development activities.

📝 Enhancement Note: Given the emphasis on project management and stakeholder collaboration, the portfolio review will likely assess not just the final output but also the candidate's ability to articulate their thought process, manage project lifecycles, and integrate feedback effectively, which are critical for operations and GTM roles.

💵 Compensation & Benefits

Salary Range: The starting salary for external candidates is a non-negotiable $85,772.36 per year (Job Grade 24/Step 1). For current Massachusetts State Lottery Commission (MSLC) union employees, the salary will be determined by union promotional rules.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision plans.

• Retirement savings plan options, potentially including a pension or 401(k)/403(b) with employer contributions.

• Paid time off, including vacation days, sick leave, and holidays, providing work-life balance.

• Opportunities for professional development and continued education, including seminars and training to stay current with digital graphic techniques.

• Potential for participation in state-specific benefits such as life insurance, disability insurance, and flexible spending accounts.

Working Hours: This is a full-time position with standard working hours expected to be approximately 40 hours per week. Occasional evening and weekend work may be required for special events or production needs, with potential travel throughout Massachusetts.

📝 Enhancement Note: The specified starting salary of $85,772.36 for external candidates is a fixed point. For candidates currently employed by the MSLC, understanding union promotional rules is critical. The benefits are standard for government roles and should be confirmed for specific details on coverage and contribution levels. The mention of occasional evenings and weekends is typical for creative roles supporting live events or productions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector / Gaming & Lottery Services. The Commonwealth of Massachusetts operates within a public service framework, emphasizing transparency, public trust, and efficient resource allocation. The Massachusetts State Lottery Commission (MSLC) specifically focuses on generating revenue for public benefit through regulated gaming.

Company Size: The Commonwealth of Massachusetts is a large governmental entity. The MSLC itself likely employs a significant number of individuals across various departments, including a dedicated creative team. This size implies structured processes, established hierarchies, and a focus on compliance.

Founded: The Massachusetts State Lottery was established in 1972. This long history suggests a stable organization with established operational procedures and a deep understanding of its market and public service mandate.

Team Structure:

• The Creative Team likely consists of various specialists, with this role reporting to a Design Manager (Art Director), indicating a hierarchical structure within the creative function.

• Collaboration is emphasized, suggesting a team that works closely with marketing, communications, and potentially other departments within the MSLC or broader Commonwealth agencies.

• The team's structure is designed to support diverse marketing needs, from digital campaigns and print collateral to video production and live event support. Methodology:

• Design projects will likely follow a structured workflow, from initial briefing and concept development to stakeholder reviews, revisions, and final asset delivery, adhering to government agency protocols.

• A data-driven approach might be employed to inform design decisions, particularly for advertising and campaign creative, though the primary focus will be on brand adherence and messaging clarity.

• Process optimization is encouraged, with expectations for the designer to identify and implement improvements in workflows and deliverables.

Company Website: https://www.masslottery.com/

📝 Enhancement Note: Operating within a government entity means the culture will likely be more formal and process-oriented than a typical private sector startup. Decisions may involve more layers of approval, and adherence to regulations and public accountability will be paramount. The MSLC's mission to generate revenue for public benefit is a key cultural driver.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring a solid foundation of three years of professional experience and a Bachelor's degree. It's a hands-on contributor role focused on execution and project delivery within the creative function.

Reporting Structure: The Digital Media Graphic Designer reports directly to the Design Manager (Art Director), indicating a clear line of supervision and a structured reporting hierarchy within the creative team.

Operations Impact: The designer's work directly impacts the public perception and effectiveness of the Massachusetts State Lottery's marketing and communication efforts. High-quality, brand-consistent creative assets are crucial for promoting games, communicating initiatives, and ultimately driving revenue that supports public services. The role contributes to brand integrity, engagement, and the overall success of the organization's outreach.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or UI/UX design, leveraging preferred skill qualifications.

• Project Leadership: As experience grows, there may be opportunities to lead smaller design projects or take on more complex creative challenges with greater autonomy.

• Senior Designer/Art Director Path: Potential progression to a Senior Graphic Designer role or, with further development and experience, to an Art Director position, managing creative teams and strategy.

• Cross-Departmental Exposure: Potential to gain exposure to different aspects of marketing and communications within the Commonwealth, broadening understanding of public sector operations.

📝 Enhancement Note: Career growth within government roles can sometimes be more structured and tied to defined pay grades and promotion criteria than in the private sector. Demonstrating consistent performance, skill development, and a commitment to the organization's mission will be key for advancement.

🌐 Work Environment

Office Type: This is an on-site role, requiring the designer to work from the Commonwealth of Massachusetts's designated office location in Boston, MA. The environment is likely a professional office setting typical of a government agency.

Office Location(s): The primary work location is 150 Mt. Vernon Street, Boston, MA. This location is situated within the city, offering accessibility via public transportation and proximity to other governmental and business centers.

Workspace Context:

• The workspace will likely be a shared or dedicated desk area within the creative team's department, equipped with standard office furniture and necessary technology.

• Access to a robust technology stack, including high-performance workstations and the latest Adobe Creative Cloud software, will be provided to facilitate design tasks.

• Opportunities for collaboration will exist through team meetings, project discussions, and direct interaction with colleagues in marketing and across the organization.

Work Schedule: The standard work schedule is approximately 40 hours per week, typically aligning with standard business hours. However, the role may require flexibility to accommodate occasional evening and weekend work for special events or production needs, as well as potential travel within Massachusetts.

📝 Enhancement Note: The on-site requirement is firm. The mention of occasional weekend/evening work and travel indicates a need for flexibility, which is common in roles supporting public-facing events or live productions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An initial review of applications and portfolios to assess basic qualifications and creative alignment with the role's requirements.

• Portfolio Review & Technical Interview: Candidates may be asked to present their portfolio, discussing their design process, technical skills, and approach to various project types. This stage will likely include questions about their experience with Adobe CC and other relevant software.

• Behavioral & Situational Interview: Interviews with the Design Manager and potentially other team members to assess communication skills, problem-solving abilities, collaboration style, and cultural fit within the Commonwealth of Massachusetts's work environment. Questions will focus on how candidates handle feedback, manage deadlines, and work within a team.

• Final Interview: Potentially a final interview with a higher-level manager to discuss overall fit and long-term potential within the organization.

Portfolio Review Tips:

• Showcase Versatility: Ensure your portfolio demonstrates a strong range of work across digital (web graphics, social media, animation) and print media (brochures, billboards, collateral).

• Highlight Process: For key projects, include brief explanations of your design process, challenges faced, problem-solving strategies, and the results achieved. This is crucial for demonstrating your operational thinking.

• Brand Consistency: Include examples of how you've maintained or developed brand integrity and consistency across multiple touchpoints.

• Technical Proficiency: Clearly articulate your proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects) and any other relevant software (Premiere Pro, Figma, etc.).

• Impact and Results: If possible, quantify the impact of your designs (e.g., increased engagement, successful campaign metrics, improved brand recognition).

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a specific asset (e.g., a social media graphic, a small brochure layout) under a time constraint, or discussing how you would approach a hypothetical design problem for the MSLC.

• Practice articulating your design decisions clearly and concisely, focusing on how your creative solutions meet strategic objectives.

• Familiarize yourself with the Massachusetts State Lottery's current branding and marketing materials to understand their visual identity and messaging.

📝 Enhancement Note: The portfolio is paramount, and candidates should be ready to discuss their work in detail, focusing on process and problem-solving. Government roles often place a high value on clear communication and the ability to work within established guidelines, so demonstrating these skills during the interview process will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Photoshop, Illustrator, and InDesign for graphic design tasks. After Effects is also a required skill for motion graphics and animation.

• Adobe Premiere Pro: Preferred skill for video editing and production.

• Modern Design Platforms: Experience with Canva, Figma, Sketch, or Axure is considered a plus, indicating a desire for candidates who can adapt to various design workflows and potentially collaborate with digital product teams.

• AI Tools: Familiarity with Artificial Intelligence tools for design is listed as a preferred skill, suggesting an openness to integrating emerging technologies into the creative process.

Analytics & Reporting:

• While not explicitly listed as a required tool, the role's connection to marketing campaigns implies a need to understand how design impacts performance metrics. Familiarity with analytics platforms (e.g., Google Analytics for web graphics) would be beneficial. CRM & Automation:

• No specific CRM or automation tools are listed as directly required for this design role. However, understanding how marketing automation platforms (like HubSpot, Marketo) utilize design assets can be advantageous.

📝 Enhancement Note: The emphasis is heavily on the Adobe Creative Suite, with a strong preference for After Effects. The inclusion of newer tools like Figma and AI suggests the organization is looking to modernize its creative toolkit and workflows. Candidates with experience in video editing (Premiere Pro) and broader design platforms will have an advantage.

👥 Team Culture & Values

Operations Values:

• Public Service: A core value is serving the public by generating revenue for essential state programs, emphasizing integrity, responsibility, and impact.

• Brand Integrity: Maintaining a consistent and professional brand image is paramount to public trust and the effectiveness of lottery promotions.

• Collaboration: Working effectively across teams and with stakeholders to achieve common goals, fostering a supportive and communicative environment.

• Innovation: Encouraging creative thinking and the adoption of new techniques and technologies to enhance marketing efforts and engagement.

• Efficiency: Striving for streamlined processes and effective resource utilization to maximize the Lottery's contribution to public services.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with marketing, communications, and potentially other departments, requiring strong communication and the ability to translate marketing objectives into visual concepts.

• Feedback Exchange: An open culture for creative review, where constructive feedback is welcomed and integrated to refine design outcomes.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and new techniques to foster collective growth and elevate the team's overall capabilities.

📝 Enhancement Note: The values reflect a typical government agency with a mission-driven focus. The emphasis on collaboration and feedback suggests a team that values input and iterative design processes, which is beneficial for a creative role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: The need to adhere to strict brand guidelines while also producing fresh, engaging creative for diverse campaigns.

• Managing Diverse Project Demands: Handling a wide array of design tasks, from quick social media graphics to complex video productions and large-format print, often under tight deadlines.

• Navigating Bureaucratic Processes: Working within a government agency may involve longer approval cycles and established protocols that require patience and adaptability.

• Staying Current with Evolving Digital Trends: Keeping pace with rapid changes in digital media, design software, and consumer engagement strategies.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, video production, or advanced digital design tools, potentially through workshops or online courses.

• Industry Exposure: Attending professional development seminars and training sessions to stay abreast of the latest digital graphic techniques and design trends.

• Mentorship: Learning from experienced colleagues, including the Design Manager (Art Director), to refine design skills and gain insights into creative strategy and project management.

• Cross-functional Understanding: Gaining exposure to the broader marketing and operational aspects of a public sector organization.

📝 Enhancement Note: The challenges are common for creative roles in large organizations, particularly in the public sector. The growth opportunities are tied to skill development and gaining broader experience within the organization's structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a new marketing campaign, from initial brief to final asset delivery." (Focus on your structured approach, ideation techniques, and stakeholder engagement.)

• "How do you ensure brand consistency across a wide range of marketing materials, from digital ads to print collateral?" (Highlight your understanding of brand guidelines and systematic application.)

• "Walk us through a challenging design project you managed. What were the obstacles, how did you overcome them, and what was the outcome?" (Emphasize problem-solving, project management, and lessons learned.) Company & Culture Questions:

• "What interests you about working for the Commonwealth of Massachusetts and specifically the State Lottery Commission?" (Research the MSLC's mission and recent initiatives.)

• "How do you handle constructive criticism or feedback on your designs?" (Provide examples of how you've incorporated feedback to improve your work.)

• "Describe a time you had to collaborate with a team to achieve a creative goal. What was your role, and how did you contribute to the team's success?" (Focus on communication, teamwork, and shared ownership.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest, most relevant work first.

• Storytelling: For each selected project, explain the brief, your creative process, the tools you used, any challenges you faced, and the final outcome or impact.

• Quantify Impact: Where possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, successful campaign results).

• Technical Proficiency: Be ready to discuss your specific technical skills and how you leverage them within the Adobe Creative Suite and other relevant software.

• Tailor to Role: Highlight projects that align with the responsibilities outlined in the job description, such as digital assets, video elements, and branding initiatives.

📝 Enhancement Note: Interviewers will likely assess not only your design skills but also your ability to communicate effectively, manage projects, and integrate into a structured, mission-driven environment. Demonstrating an understanding of the public sector's unique context will be beneficial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Taleo career portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in digital and print design, motion graphics, and brand development, specifically mentioning proficiency in Adobe CC (Photoshop, Illustrator, InDesign, After Effects).

• Resume Optimization: Clearly articulate your 3+ years of relevant experience, emphasizing achievements in creative agency settings and your ability to manage projects from concept to completion. Use keywords from the job description such as "digital assets," "branding development," "campaign creative," and "video production."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and how you handle feedback. Prepare examples that demonstrate your collaboration and communication abilities.

• Company Research: Familiarize yourself with the Massachusetts State Lottery Commission's mission, current campaigns, and brand identity to articulate your interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.