Digital Marketing Intern - UX/UI Projects

📍 Job Overview

Job Title: Digital Marketing Intern - UX/UI Projects

Company: Kerakoll

Location: Sassuolo, Modena, Italy

Job Type: Full-time (Internship)

Category: Digital Marketing / Operations Support

Date Posted: June 05, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Support the Digital Marketing team in the strategic management and organization of digital assets.

• Contribute to the implementation and maintenance of a Digital Asset Management (DAM) platform, ensuring efficient content organization and accessibility.

• Assist in the design, development, and optimization of user experiences (UX) and user interfaces (UI) for digital platforms.

• Gain practical experience in content management, digital asset lifecycle, and cross-functional GTM (Go-To-Market) operations support.

• Collaborate on initiatives that enhance digital presence and user engagement through effective digital asset utilization and intuitive interface design.

📝 Enhancement Note: While the title specifies "Digital Marketing Intern," the core responsibilities heavily lean into operational aspects of managing digital assets, content, and supporting UX/UI projects. This role requires strong organizational, data management, and process-oriented skills, akin to entry-level operations support within a marketing and GTM framework. The emphasis on DAM and UX/UI suggests a need for attention to detail, systematic thinking, and an understanding of how digital assets and user interfaces impact broader marketing and sales enablement efforts.

📈 Primary Responsibilities

• Organize, upload, and maintain digital assets (images, videos, documents) within the company's Digital Asset Management (DAM) system.

• Ensure proper tagging, categorization, and metadata management for all digital assets to facilitate efficient retrieval and usage by various teams.

• Support the Digital Marketing team in executing digital marketing campaigns by providing necessary and optimized digital assets.

• Assist in user research, wireframing, prototyping, and usability testing for website enhancements and new digital features.

• Contribute to the development of style guides and design systems to ensure consistency across all digital touchpoints.

• Monitor and analyze user feedback and performance metrics to identify areas for UX/UI improvement.

• Collaborate with cross-functional teams (e.g., Marketing, Sales, Product) to understand their digital asset needs and support GTM initiatives.

• Participate in defining and refining workflows for digital asset creation, approval, and distribution.

• Support the team in identifying and implementing best practices for digital asset governance and UX/UI design principles.

• Contribute to reporting on digital asset usage, website performance, and UX/UI project progress.

📝 Enhancement Note: The responsibilities bridge digital marketing execution with foundational operations for managing digital content and user-facing interfaces. The role requires an intern to not just execute tasks but also understand the underlying processes for asset management and user experience design, hinting at a need for analytical thinking and a process-driven mindset.

🎓 Skills & Qualifications

Education:

• Currently pursuing or recently completed a Bachelor's or Postgraduate degree in Marketing, Digital Communications, Graphic Design, UX/UI Design, Business Administration, or a related field. Experience:

• Limited to no prior professional experience required, as this is an internship focused on learning and development.

• Demonstrated interest and foundational knowledge in digital marketing principles and practices.

• Exposure to or academic projects involving UX/UI design concepts, user-centered design, and interface principles.

• Understanding of content management principles and digital asset organization is a plus. Required Skills:

• Digital Marketing Fundamentals: Basic understanding of digital marketing channels, content strategy, and campaign execution.

• UX/UI Design Principles: Familiarity with user experience best practices, user interface design, wireframing, and prototyping concepts.

• Digital Asset Management (DAM): Basic awareness of DAM principles, asset organization, and content lifecycle management.

• Organizational Skills: Strong ability to manage multiple tasks, prioritize effectively, and maintain meticulous attention to detail in a dynamic environment.

• Technical Proficiency: Basic knowledge of graphic design software such as Adobe Photoshop and/or Adobe Illustrator.

• Teamwork & Collaboration: Ability to work effectively as part of a team and contribute to shared goals.

• Communication Skills: Clear and concise written and verbal communication skills, with the ability to articulate ideas effectively.

• Problem-Solving Aptitude: Willingness to learn, adapt, and contribute to finding solutions for operational and design challenges.

Preferred Skills:

• Familiarity with content management systems (CMS) or Digital Asset Management (DAM) platforms.

• Experience with user research methodologies or usability testing.

• Basic understanding of HTML/CSS for web content implementation.

• Familiarity with project management tools (e.g., Asana, Trello, Jira).

• Knowledge of data analysis tools (e.g., Google Analytics) for UX/UI performance tracking.

📝 Enhancement Note: The skills emphasize a blend of creative marketing understanding, foundational operational organization for digital assets, and basic UX/UI principles. The "0-2 years" experience level indicates that the company is looking for candidates with strong potential and a willingness to learn, rather than extensive prior experience. The requirement for organizational skills and attention to detail is critical for operations-focused tasks like DAM management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Organizational Skills: Showcase examples of how you have organized information, projects, or digital files effectively. This could be from academic projects, personal initiatives, or volunteer work.

• UX/UI Project Examples: Include academic or personal projects demonstrating your understanding of UX/UI principles. This could include wireframes, mockups, user flow diagrams, or usability test reports.

• Content Management Examples: If applicable, provide examples of how you've managed or organized digital content, even if in a non-professional capacity (e.g., personal website, blog, social media content planning).

• Tool Proficiency Showcase: Briefly mention or visually demonstrate any familiarity with design tools (e.g., screenshots of mockups created in Photoshop/Illustrator) or project management tools.

Process Documentation:

• While a formal process documentation requirement is unlikely for an intern, candidates are encouraged to be prepared to discuss their approach to organizing tasks, managing project timelines, and ensuring accuracy in their work.

• Be ready to articulate how you would approach structuring and managing digital assets within a system like a DAM.

📝 Enhancement Note: For an internship, the "portfolio" will likely be less formal and more focused on demonstrating potential and foundational skills through academic projects or personal initiatives. The emphasis is on showcasing organizational capabilities, understanding of UX/UI concepts, and any exposure to content management. The ability to articulate a systematic approach to tasks is key.

💵 Compensation & Benefits

Salary Range:

• As this is an internship position, compensation will typically be in line with standard internship rates for the Emilia-Romagna region of Italy. Based on industry benchmarks and regional cost of living, an estimated range for a full-time internship (approximately 40 hours/week) would be between €600 to €1,000 per month. This is an estimate and may vary based on Kerakoll's specific internship program structure and the candidate's qualifications. Benefits:

• Personalized Training: Opportunity to receive tailored guidance and training from experienced professionals in digital marketing, DAM, and UX/UI design.

• Stimulating and Dynamic Work Environment: Exposure to a fast-paced, innovative environment within a leading multinational company in the construction sector.

• Practical Experience in Digital Asset Management: Hands-on experience with a DAM platform, learning critical operational skills for content governance and accessibility.

• Direct Experience in UX/UI Design: Opportunity to contribute to real-world UX/UI projects, gaining practical design and optimization skills.

• Networking Opportunities: Build professional connections within a global organization and the construction industry.

• Potential for Future Opportunities: Successful interns may be considered for future roles within Kerakoll.

Working Hours:

• Full-time, approximately 40 hours per week, typical of a standard Italian work schedule. Specific daily hours will be confirmed upon hiring.

📝 Enhancement Note: Salary estimates for internships in Italy vary significantly by region and company. The provided range is a general guideline for a full-time internship position in a company of Kerakoll's size and industry in the Emilia-Romagna region. Benefits are tailored to highlight the learning and development aspects crucial for an internship.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction Materials & Building Solutions. Kerakoll is a significant player in the global construction industry, providing an integrated range of products and services. This context means the digital assets and UX/UI projects will likely serve a B2B audience and focus on product information, technical specifications, and customer support.

Company Size: Over 2,450 direct and indirect collaborators, with a presence in 12 countries and 24 production facilities. This indicates a large, established, and international organization, offering a structured environment for an intern to learn.

Founded: 1968. Kerakoll has a long history, evolving from adhesive production to a comprehensive provider in the building sector. This longevity suggests stability and a deep understanding of its market.

Team Structure:

• The intern will join the Digital Marketing team, working alongside experienced professionals.

• This team likely collaborates closely with other departments such as Sales, Product Development, IT, and Corporate Communications to ensure cohesive GTM strategies and brand representation.

• The reporting structure will involve a direct supervisor within the Digital Marketing team. Methodology:

• Data-Driven Approach: Kerakoll emphasizes ESG (Environmental, Social, Governance) principles and is a certified B Corp, indicating a commitment to measurable impact and responsible business practices. This suggests that operations and marketing efforts are likely guided by data and performance metrics.

• Process Optimization: As a large manufacturing and distribution company, efficiency and streamlined processes are crucial. The DAM implementation and UX/UI focus point to an effort to optimize digital workflows and customer interactions.

• Innovation: Kerakoll's continuous evolution and focus on "building better places to live" implies a culture that values innovation and continuous improvement in its digital and product offerings.

Company Website: www.kerakollgroup.com

📝 Enhancement Note: Understanding Kerakoll's industry (construction) and its commitment to ESG and B Corp status is crucial. This context shapes the nature of digital assets (technical, product-focused) and the importance of user experience for B2B clients. The company's size and international presence suggest a professional and structured internship experience.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position designed for individuals early in their career. It provides foundational exposure to digital marketing operations, content management, and UX/UI design principles within a corporate setting.

Reporting Structure: The intern will report to a Digital Marketing Manager or a designated team lead who will provide supervision, guidance, and feedback. This structure ensures direct mentorship and support.

Operations Impact: While an intern's direct impact is limited, their contribution to organizing digital assets and supporting UX/UI projects directly supports the efficiency and effectiveness of the Digital Marketing and GTM teams. This role helps ensure that marketing campaigns and digital platforms are well-supported by organized content and user-friendly interfaces, indirectly contributing to lead generation, customer engagement, and brand perception.

Growth Opportunities:

• Skill Development: Significant opportunities to develop practical skills in Digital Asset Management, UX/UI design tools and methodologies, digital marketing campaign support, and content organization.

• Industry Exposure: Gain valuable insights into the construction industry, a major global sector, and understand how digital operations support its business objectives.

• Networking: Build professional relationships with industry experts and potential mentors within Kerakoll.

• Potential for Future Roles: Successful completion of the internship with strong performance may lead to consideration for future entry-level positions or further internship opportunities within Kerakoll.

📝 Enhancement Note: The growth analysis focuses on the learning and development aspects of an internship. The "operations impact" is framed in terms of how the intern's work contributes to the broader operational efficiency of marketing and GTM functions.

🌐 Work Environment

Office Type: The role is based on-site at Kerakoll's facilities in Sassuolo. This suggests a traditional office environment conducive to collaboration and direct mentorship.

Office Location(s): Via dell'Artigianato 9, Sassuolo (Modena), Italy. Sassuolo is located in the Emilia-Romagna region, known for its industrial and manufacturing hubs.

Workspace Context:

• Collaborative Environment: The office setting will facilitate direct interaction with the Digital Marketing team and other colleagues, fostering a collaborative work culture.

• Tools and Technology: Access to company-provided hardware, software (including DAM and design tools), and IT support necessary for performing job duties.

• Team Interaction: Opportunities for daily interaction with team members, participation in team meetings, and learning from experienced professionals.

• Professional Setting: Exposure to a corporate environment, adhering to professional standards and workplace etiquette.

Work Schedule: Full-time, likely adhering to standard Italian business hours (e.g., Monday to Friday). This provides a consistent structure for the internship experience.

📝 Enhancement Note: The on-site nature of the role is emphasized, highlighting the benefits of in-person collaboration and direct mentorship typical of a traditional office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and resumes to assess qualifications and suitability for the internship.

• First Interview (Virtual or In-Person): Likely with an HR representative and/or the hiring manager to discuss background, motivations, and initial fit. This stage will assess general communication skills and interest in the role and company.

• Skills Assessment/Case Study (Optional): Depending on the role's specific needs, candidates might be asked to complete a small task or case study related to digital asset organization, basic UX/UI concept presentation, or a marketing-related scenario.

• Final Interview: May involve meeting more team members or senior management to discuss specific project involvement and confirm cultural fit.

• Offer: Extension of an internship offer to the selected candidate.

Portfolio Review Tips:

• Curate Relevant Examples: Select 2-3 projects that best showcase your organizational skills, understanding of UX/UI principles, and any experience with digital content.

• Highlight Your Process: For UX/UI projects, clearly explain your thought process: problem identification, research, ideation, design choices, and any testing or iteration.

• Demonstrate Organization: If showcasing asset management, present how you'd structure folders, tag files, or ensure consistency. Use visual aids if possible.

• Be Prepared to Discuss: Articulate your role in each project, the tools you used, and what you learned.

• Keep it Concise: Focus on quality over quantity. Ensure your portfolio is easy to navigate and understand.

Challenge Preparation:

• Anticipate "Why Kerakoll?" and "Why this role?": Prepare thoughtful answers demonstrating research into the company and genuine interest in digital marketing, DAM, and UX/UI.

• Practice Explaining Your Motivations: Clearly articulate what you hope to learn and achieve during the internship.

• Be Ready for Behavioral Questions: Think about examples of teamwork, problem-solving, and handling challenges from academic or extracurricular activities.

• Understand Basic DAM Concepts: Familiarize yourself with why DAM systems are important for businesses and how they function.

• Review UX/UI Fundamentals: Be prepared to discuss basic concepts like user-centered design, wireframing, and the difference between UX and UI.

📝 Enhancement Note: The interview process and preparation advice are tailored for an internship role, emphasizing learning potential, foundational skills, and cultural fit over extensive professional experience. The portfolio review focuses on academic or personal projects.

🛠 Tools & Technology Stack

Primary Tools:

• Digital Asset Management (DAM) Platform: Kerakoll likely uses a specific DAM system (e.g., Bynder, Canto, Widen, or an in-house solution). The intern will learn to navigate and manage assets within this system.

• Graphic Design Software: Proficiency or familiarity with Adobe Photoshop and Adobe Illustrator is expected for basic asset manipulation and understanding.

• Content Management Systems (CMS): Experience with platforms like WordPress, Drupal, or similar is beneficial for understanding website content integration.

Analytics & Reporting:

• Google Analytics: Basic understanding or willingness to learn how to interpret website traffic, user behavior, and conversion data for UX/UI insights.

• Internal Reporting Tools: The company may use internal dashboards or reporting software for tracking digital asset usage and campaign performance.

CRM & Automation:

• CRM (Customer Relationship Management): Familiarity with CRM concepts is helpful, though direct use might be limited for this role. Understanding how marketing efforts feed into sales processes is valuable.

• Project Management Tools: Tools like Asana, Trello, Jira, or Monday.com may be used for task management and workflow tracking within the team.

📝 Enhancement Note: The tools listed are common in digital marketing and operations support roles. The emphasis is on familiarity and a willingness to learn, especially for a DAM system which will be central to the role.

👥 Team Culture & Values

Operations Values:

• Efficiency and Organization: A strong emphasis on systematic processes for managing digital assets and ensuring smooth digital operations.

• Collaboration and Teamwork: Fostering an environment where team members support each other and work together to achieve common goals.

• Continuous Learning: Encouraging curiosity and a proactive approach to acquiring new skills and knowledge in digital marketing and design.

• Attention to Detail: Valuing accuracy and precision in all tasks, from asset tagging to UI element placement.

• Sustainability & ESG Commitment: Reflecting Kerakoll's broader company values, likely translating to mindful resource use and responsible digital practices.

Collaboration Style:

• Cross-functional Integration: The Digital Marketing team likely collaborates closely with Sales, Product, and IT to ensure digital assets and interfaces support broader business objectives.

• Open Communication: Encouraging feedback and open dialogue to improve processes and project outcomes.

• Structured Workflow: Utilizing defined processes for asset management, project approvals, and design iterations to ensure consistency and efficiency.

📝 Enhancement Note: These values are inferred from Kerakoll's stated commitments (B Corp, ESG) and the nature of the role, which requires systematic work and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Learning Curve for DAM: Mastering a new Digital Asset Management system and its associated workflows can be challenging, requiring diligent learning and practice.

• Balancing Multiple Projects: Juggling tasks related to asset management, UX/UI support, and general marketing assistance requires strong time management and prioritization skills.

• Understanding Stakeholder Needs: Effectively translating the diverse needs of different departments (Sales, Marketing, Product) into actionable digital asset and UX/UI requirements.

• Adapting to Corporate Processes: Navigating the established processes and approval chains within a large multinational organization.

Learning & Development Opportunities:

• Specialized Skill Acquisition: Deepen knowledge in DAM best practices, UX/UI design principles and tools, and digital marketing operations.

• Industry Insights: Gain understanding of the construction sector's digital marketing and operational needs.

• Mentorship: Receive guidance from experienced professionals in Digital Marketing and UX/UI design.

• Portfolio Building: Develop tangible projects and experiences to add to a professional portfolio.

📝 Enhancement Note: Challenges are framed around the typical learning experiences of an intern in a corporate environment, while growth opportunities focus on skill acquisition and career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to organize a large amount of information. What was your process?" (Assesses organizational skills)

• "How would you ensure consistency in digital assets used across different marketing campaigns?" (Tests understanding of asset governance and brand consistency)

• "Walk me through a personal project where you designed a user interface or user experience. What were your key decisions and why?" (Evaluates UX/UI thinking and problem-solving)

• "What do you understand by 'Digital Asset Management' and why is it important for a company like Kerakoll?" (Gauges understanding of the role's core operational component) Company & Culture Questions:

• "What interests you about Kerakoll and our products/services?" (Tests research and genuine interest)

• "How do you approach teamwork, especially in a remote or hybrid setting?" (Assesses collaboration skills, though this role is on-site)

• "How do you stay updated on the latest trends in digital marketing and UX/UI design?" (Indicates proactivity and learning mindset)

• "Kerakoll is a B Corp. What does this mean to you and how might it influence your work?" (Connects to company values) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your approach/process, the outcome, and what you learned.

• Highlight Your Process, Not Just the Output: Explain how you arrived at your design decisions or organizational structure.

• Use Visuals Effectively: If presenting mockups or organizational charts, ensure they are clear, well-labeled, and easy to understand.

• Be Prepared for Questions: Anticipate questions about your design choices, the tools you used, and how you might adapt your approach for a corporate environment.

• Focus on Demonstrating Potential: As an intern, the goal is to show your aptitude, eagerness to learn, and foundational understanding.

📝 Enhancement Note: Interview questions are designed to assess an intern's foundational knowledge, organizational abilities, problem-solving skills, and alignment with Kerakoll's values and the specific demands of the role.

📌 Application Steps

To apply for this operations-focused Digital Marketing Internship:

• Submit your application through the provided Oracle Cloud link for job ID 483.

• Customize Your Resume: Highlight any academic projects, coursework, or personal initiatives that demonstrate organizational skills, experience with digital content, or exposure to UX/UI design principles. Use keywords like "Digital Asset Management," "UX/UI Design," "Content Organization," "Adobe Photoshop/Illustrator," and "Teamwork."

• Prepare Your Portfolio: Compile 2-3 key projects (academic, personal) that showcase your organizational approach or UX/UI design thinking. Be ready to discuss your process and learnings.

• Research Kerakoll: Understand Kerakoll's business, its products, its commitment to ESG and B Corp status, and its presence in the construction industry. This will help you tailor your answers and demonstrate genuine interest.

• Practice Your Interview Responses: Rehearse answers to common internship interview questions, focusing on your motivation, learning goals, and how your skills align with the role's requirements. Be prepared to articulate your understanding of DAM and UX/UI basics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---