Digital Learning & Content Designer

📍 Job Overview

Job Title: Digital Learning & Content Designer

Company: Baker Hughes

Location: Aberdeen, United Kingdom

Job Type: Full time

Category: Learning & Development Operations

Date Posted: 2026-09-28

Experience Level: 2-5 Years

Remote Status: Hybrid (4 days office, 1 day remote)

🚀 Role Summary

• Design, develop, and maintain engaging digital learning solutions for technical, compliance, leadership, and competency development initiatives.

• Create interactive eLearning modules using industry-standard authoring tools like Articulate Storyline and Rise 360, ensuring alignment with learning objectives and business priorities.

• Produce high-quality digital learning assets including videos, animations, motion graphics, infographics, and presentations, leveraging multimedia development expertise.

• Collaborate with Subject Matter Experts (SMEs) and business stakeholders to gather requirements, plan content, and ensure technical accuracy and relevance.

• Support Learning Management System (LMS) deployment, content packaging (SCORM/xAPI), and continuous improvement efforts through data analysis and learner feedback.

📝 Enhancement Note: This role is positioned within Learning & Development Operations, focusing on the strategic and tactical execution of digital learning initiatives. The emphasis on "workforce capability" and "employee performance" highlights a strong GTM alignment, as effective training directly impacts sales enablement, customer success, and overall business growth. The hybrid work arrangement suggests a mature operational structure that balances in-office collaboration with remote flexibility.

📈 Primary Responsibilities

• Design and develop comprehensive learning solutions that directly support defined learning objectives, critical business priorities, and essential competency requirements.

• Create dynamic and interactive eLearning modules utilizing Articulate Storyline, Rise 360, and other advanced learning authoring tools to enhance learner engagement.

• Develop structured learning pathways, comprehensive curricula, robust assessments, and essential facilitator and learner support materials to ensure a complete learning experience.

• Apply established instructional design methodologies, design thinking frameworks, user-centered design principles, and adult learning theories to optimize learner engagement and knowledge retention.

• Produce a diverse range of high-quality digital learning assets, including but not limited to eLearning modules, instructional videos, engaging animations, impactful motion graphics, informative infographics, and professional presentations.

• Actively collaborate with Subject Matter Experts (SMEs), instructors, and key business stakeholders to meticulously gather requirements, facilitate effective content planning sessions, and rigorously validate technical accuracy and business relevance.

• Conduct thorough quality assurance reviews, comprehensive accessibility testing, and detailed content validation processes to ensure strict adherence to learning objectives and visual design standards.

• Provide essential support for Learning Management System (LMS) deployment, SCORM/xAPI content packaging, ongoing content maintenance, and implement continuous improvement initiatives informed by learner feedback and performance data analysis.

📝 Enhancement Note: The responsibilities emphasize a blend of creative content creation and structured instructional design. For operations professionals, this translates to managing the "product lifecycle" of learning content, from initial design and development through deployment and iteration. The mention of "competency development" and "business priorities" indicates a need for understanding how learning initiatives contribute to broader GTM and operational efficiency goals.

🎓 Skills & Qualifications

Education: Bachelor's degree (or equivalent practical experience) in Learning Design, Multimedia, Digital Media, Education, Communications, or a closely related discipline.

Experience: Demonstrated experience in designing and developing digital learning solutions using modern authoring tools and adhering to structured instructional design methodologies.

Required Skills:

• Strong practical experience with Articulate Storyline, Rise 360, and other leading eLearning development platforms.

• Proficiency in multimedia development tools, specifically within the Adobe Creative Cloud suite, including Premiere Pro, After Effects, Photoshop, and Illustrator.

• Proven ability to create engaging digital content such as videos, animations, motion graphics, infographics, and interactive learning experiences.

• Solid understanding of instructional design principles, adult learning theories, design thinking, and user-centered design practices.

• Knowledge of Learning Management Systems (LMS), SCORM, xAPI, and the processes involved in digital content deployment.

• Excellent communication, stakeholder management, project planning, and organizational skills, with a demonstrated ability to collaborate effectively with SMEs and diverse business stakeholders. Preferred Skills:

• Experience in developing structured learning pathways and competency frameworks.

• Familiarity with accessibility standards (e.g., WCAG) for digital content.

• Basic understanding of video editing and production workflows for corporate training.

• Experience with graphic design principles for visual communication in learning materials.

• Knowledge of rapid instructional design techniques.

📝 Enhancement Note: The qualifications highlight a need for both technical proficiency in content creation tools and a strong foundation in learning science. For operations candidates, this means demonstrating how their project management, process optimization, and analytical skills can be applied to the efficient and effective creation of learning assets, ensuring they meet business objectives and deliver measurable impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct digital learning projects that demonstrate end-to-end development, from needs analysis to final product.

• Include examples of interactive eLearning modules created with Articulate Storyline or Rise 360, highlighting complex interactions, branching scenarios, and assessments.

• Present multimedia assets such as explainer videos, animated graphics, or infographics, demonstrating proficiency in Adobe Creative Cloud tools.

• Provide case studies or descriptions detailing the instructional design process, including learning objectives, target audience analysis, and design rationale.

• Demonstrate experience with content deployment and integration into an LMS, with examples of SCORM or xAPI package creation and testing. Process Documentation:

• Detail your process for collaborating with SMEs, including methods for content gathering, validation, and feedback incorporation.

• Outline your approach to instructional design, from needs assessment and objective setting to storyboarding and prototyping.

• Describe your quality assurance and testing procedures for digital learning content, including accessibility checks and functional testing.

• Explain your workflow for managing multiple learning projects concurrently, including prioritization and time management strategies.

📝 Enhancement Note: A strong portfolio is crucial for this role, serving as tangible proof of the candidate's ability to translate complex requirements into effective digital learning. Operations professionals should focus on showcasing projects that demonstrate efficiency, scalability, and measurable impact, aligning with the core principles of operations management.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Digital Learning & Content Developers in Aberdeen, UK, with 2-5 years of experience, the estimated annual salary range is £35,000 - £50,000. This estimate considers the cost of living in Aberdeen, the specialist nature of the skills required, and the typical compensation for similar roles in the energy sector.

Benefits:

• Flexible working options, including a hybrid work arrangement (4 days office-based, 1 day remote), subject to business requirements.

• Opportunities to work with innovative learning technologies, multimedia tools, and creative digital solutions.

• A collaborative environment that encourages continuous learning, creativity, and professional growth.

• Comprehensive private medical care options.

• Life insurance and disability coverage programs.

• Tailored financial and retirement programs.

• Learning and development opportunities.

• Employee wellbeing and support resources.

• Additional elected and voluntary benefits.

Working Hours: Standard full-time working hours, with flexibility offered through a hybrid work arrangement. A typical work week would be approximately 40 hours, with the possibility of adjusting schedules based on project demands and team needs, within the framework of the hybrid policy.

📝 Enhancement Note: The estimated salary range is based on research of similar roles in the UK, specifically in regions like Aberdeen within the energy sector. Factors considered include the required experience level (2-5 years), the specialized skill set (instructional design, multimedia development), and the company's industry (energy). Benefits are listed as provided in the job description, with emphasis on those relevant to work-life balance and professional development, which are key considerations for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Technology and Services. Baker Hughes is a global leader in providing advanced energy technologies and services, operating across the entire energy value chain. This context means the learning content will often be highly technical, safety-critical, and compliance-driven.

Company Size: Large Enterprise (typically 10,000+ employees). This scale implies structured processes, established L&D departments, and potential for diverse project scopes and cross-functional collaboration with various business units.

Founded: 1919. With over a century of history, Baker Hughes has a deep-rooted legacy in innovation and a strong commitment to its workforce's development and operational excellence. This long-standing presence suggests established operational frameworks and a culture that values experience and continuous improvement.

Team Structure: The Digital Learning & Content Developer will be part of the Learning & Development (L&D) team.

• This team likely consists of L&D specialists, instructional designers, content developers, and potentially LMS administrators.

• The reporting structure will likely be to an L&D Manager or Head of Talent Development, with direct collaboration with HR business partners and operational leaders.

• Cross-functional collaboration is essential, involving close partnerships with Subject Matter Experts (SMEs) from various technical and functional departments, as well as business stakeholders to ensure learning solutions meet critical needs. Methodology:

• Data Analysis & Insights: Leveraging learner feedback, performance data, and competency gap analysis to inform the design and iteration of learning content.

• Workflow Planning & Optimization: Implementing structured design and development processes (e.g., ADDIE, SAM) to ensure efficient project delivery and high-quality output.

• Automation & Efficiency Practices: Utilizing authoring tools and LMS functionalities to streamline content creation, deployment, and reporting, aiming for maximum efficiency and scalability.

Company Website: https://www.bakerhughes.com/

📝 Enhancement Note: Understanding Baker Hughes's position in the energy sector is crucial. Operations professionals should recognize that learning content will likely be highly specialized, requiring a rigorous approach to accuracy and compliance. The company's size and history suggest a structured environment where process adherence and efficiency are valued, making it important to highlight experience with scalable solutions and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role is typically considered an intermediate-level position (2-5 years of experience) within the L&D and Operations domain. It requires a solid foundation in core competencies like instructional design and multimedia development, with the expectation of handling moderately complex projects independently.

Reporting Structure: The Digital Learning & Content Developer will report to a Learning & Development Manager or a similar leadership role within the Talent Development function. This structure implies direct oversight and guidance on project priorities, performance expectations, and career development. Collaboration with peers and SMEs across different business units is a key aspect of the role's operational dynamics.

Operations Impact: The primary impact of this role is on enhancing workforce capability, which directly influences operational efficiency, technical expertise, compliance adherence, and overall employee performance. Effective digital learning solutions contribute to reduced error rates, improved safety records, faster onboarding, and increased productivity, all of which are critical metrics for operational success and GTM acceleration.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in advanced instructional design techniques, explore emerging learning technologies (e.g., AR/VR in training), and gain proficiency in new authoring or multimedia tools.

• Leadership Potential: Potential to move into senior content developer roles, lead small project teams, or specialize in areas like learning analytics, LMS administration, or competency framework development.

• Cross-Functional Exposure: Opportunities to work on diverse projects across different business functions within Baker Hughes, broadening understanding of the company's operations and GTM strategies.

📝 Enhancement Note: For operations professionals, this role offers a pathway to specialize in a critical support function that directly impacts business outcomes. The growth opportunities highlight a progression from individual contributor to potentially leading learning initiatives or specializing in niche operational areas within L&D, aligning with career development aspirations in structured corporate environments.

🌐 Work Environment

Office Type: Hybrid Work Arrangement. This involves a mix of office-based work and remote work. The company specifies 4 days in the office and 1 day remote, indicating a structured approach to balancing in-person collaboration with individual focus time.

Office Location(s): Aberdeen, United Kingdom (Baker Hughes Building). This location is a key operational hub for Baker Hughes, suggesting access to a professional corporate environment with the necessary infrastructure and resources to support learning and development activities.

Workspace Context:

• Collaborative Environment: The office setting likely facilitates direct interaction with colleagues, SMEs, and L&D team members, fostering brainstorming, feedback sessions, and team synergy.

• Operations Tools & Technology: Access to standard corporate IT infrastructure, high-performance workstations, and potentially specialized software licenses for authoring and multimedia tools.

• Team Interaction: Opportunities for regular team meetings, project huddles, and informal discussions that are essential for complex content development and problem-solving in an operational context.

Work Schedule: The role operates on a standard full-time schedule, with the flexibility of one remote day per week. This schedule is designed to accommodate the demands of content development while allowing for personal flexibility, ensuring a sustainable work-life balance conducive to focused work and creative output.

📝 Enhancement Note: The hybrid work model is a significant aspect of the work environment, requiring candidates to demonstrate self-discipline and effective time management for both remote and in-office tasks. For operations professionals, this model mirrors many modern GTM and support functions that balance flexibility with the need for structured collaboration and access to company resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on resume and portfolio to assess alignment with core skills and experience.

• Technical Interview: This stage will likely involve a deep dive into your instructional design methodologies, experience with authoring tools (Articulate Storyline, Rise 360), and multimedia development skills (Adobe Creative Cloud). Be prepared to discuss specific project challenges and solutions.

• Portfolio Presentation & Case Study: You will likely be asked to present 1-2 key projects from your portfolio, detailing your role, the process followed, the challenges encountered, and the impact of the learning solution. A practical case study or design challenge might also be presented to assess your on-the-spot problem-solving and design thinking.

• Hiring Manager/Team Interview: Focus on cultural fit, collaboration style, stakeholder management experience, and understanding of how learning contributes to business objectives. Behavioral questions will assess your approach to teamwork, problem-solving, and adaptability.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase the required skills: Articulate Storyline/Rise 360 modules, multimedia assets (video, animation), and evidence of instructional design process.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback demonstrating the effectiveness of your learning solutions (e.g., improved performance, reduced errors, positive learner feedback).

• Detail Your Process: Clearly articulate your step-by-step approach from needs analysis and design to development, testing, and deployment. Use a standard framework like ADDIE or SAM if applicable.

• Highlight Collaboration: Showcase projects where you effectively partnered with SMEs and stakeholders, illustrating your communication and project management skills.

Challenge Preparation:

• Design Thinking: Be ready to approach a hypothetical learning need by outlining your initial steps, considering the audience, objectives, and potential solutions.

• Tool Proficiency: Prepare to discuss your comfort level and specific techniques used within Articulate Storyline, Rise 360, and Adobe Creative Cloud applications.

• Problem-Solving: Anticipate questions about how you handle content challenges, conflicting SME feedback, or technical issues during development.

📝 Enhancement Note: The interview process is designed to assess both creative capability and operational rigor. Candidates should prepare to demonstrate not only their technical skills but also their ability to manage projects, collaborate effectively, and deliver measurable results, which are key expectations for operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Articulate Storyline: Core tool for creating complex, interactive eLearning modules with branching scenarios and custom assessments. Proficiency expected in advanced features and triggers.

• Articulate Rise 360: Used for rapid development of responsive, engaging eLearning content, particularly for mobile-first learning experiences and content that requires less complex interactivity.

• Adobe Creative Cloud Suite: Essential for multimedia asset creation. Specific applications include:

  • Premiere Pro: For video editing and production.
  • After Effects: For creating animations, motion graphics, and visual effects.
  • Photoshop: For image editing, graphic design, and asset creation.
  • Illustrator: For vector graphics, infographics, and icon design.

Analytics & Reporting:

• Learning Management Systems (LMS): Experience with deploying, managing, and reporting on learning content within an LMS. Familiarity with how LMS data informs learning effectiveness and operational impact.

• SCORM/xAPI: Understanding of these standards for tracking learner progress and interactions within eLearning modules and reporting data to the LMS.

CRM & Automation:

• While not a direct CRM role, understanding how learning impacts sales and customer-facing teams (indirectly related to CRM data) is beneficial.

• Workflow Automation: Experience in designing efficient development workflows and utilizing tools to automate repetitive tasks in content creation or deployment.

📝 Enhancement Note: The technology stack is heavily focused on content creation and delivery platforms. For operations candidates, this means highlighting experience with tools that enable scalability, efficiency, and data-driven insights. Proficiency in these tools is not just about creation but about managing the "production pipeline" of learning content effectively.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, accurate, and engaging learning content that meets stringent industry standards.

• Continuous Improvement: An ongoing drive to refine processes, adopt new technologies, and enhance learning solutions based on feedback and performance data.

• Collaboration & Partnership: Valuing strong working relationships with SMEs, stakeholders, and team members to achieve shared learning and business objectives.

• Innovation & Creativity: Encouraging new ideas and approaches to content design and delivery to keep learning engaging and effective.

• Data-Driven Decision Making: Utilizing learner data and performance metrics to inform design choices, measure impact, and guide future development efforts.

Collaboration Style:

• Cross-functional Integration: Actively working with individuals from various departments (engineering, operations, sales, compliance) to gather requirements and ensure content relevance.

• Feedback-Rich Environment: Openness to constructive criticism and a proactive approach to incorporating feedback from SMEs, reviewers, and learners.

• Knowledge Sharing: A culture that promotes sharing best practices, tips, and new techniques within the L&D team and across relevant departments.

📝 Enhancement Note: The emphasis on "Excellence in Execution" and "Data-Driven Decision Making" aligns perfectly with operations principles. Candidates should articulate how their work ethic and approach to problem-solving embody these values, demonstrating an understanding of how L&D operations contribute to the broader business's success through efficient and impactful learning solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Technical Complexity: Translating highly technical or complex subject matter from SMEs into easily understandable and engaging digital learning content.

• Stakeholder Management: Balancing competing priorities and feedback from various stakeholders across different business units.

• Rapid Technological Evolution: Keeping pace with advancements in eLearning authoring tools, multimedia technologies, and learning delivery platforms.

• Measuring Impact: Demonstrating the tangible ROI and business impact of digital learning initiatives beyond completion rates.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to master new features within Articulate Storyline, Rise 360, and Adobe Creative Cloud, or explore new authoring software.

• Instructional Design Specialization: Developing expertise in specific areas such as gamification, microlearning, simulation design, or accessibility standards.

• Project Leadership: Potential to lead small to medium-sized learning projects, manage timelines, and mentor junior team members.

• Industry Certifications: Pursuing certifications in instructional design, project management, or specific learning technologies.

📝 Enhancement Note: Identifying these challenges and growth areas is key for operations professionals. It allows them to frame their experience as solutions to common industry problems and to articulate a clear development path within the organization, demonstrating strategic thinking and a proactive approach to career growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex technical topic into an engaging eLearning module. What were the key steps, tools, and considerations?" (Focus on your systematic approach and problem-solving.)

• "How do you manage feedback from multiple SMEs with potentially conflicting input? Provide an example." (Highlight your stakeholder management and negotiation skills.)

• "Walk us through a project where you had to create a significant multimedia asset (e.g., animation, explainer video). What was the objective, your role, and the outcome?" (Demonstrate your creative process and technical execution.) Company & Culture Questions:

• "Why are you interested in Baker Hughes and our approach to workforce development in the energy sector?" (Research the company's recent projects, values, and L&D initiatives.)

• "How do you see digital learning contributing to operational efficiency and safety within an energy company like ours?" (Connect your skills to the company's core business needs.)

• "Describe a time you had to adapt your learning design approach to meet specific business requirements or constraints." (Showcase your flexibility and strategic thinking.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution, the process you followed, the tools you used, and the measurable results or impact.

• Highlight Key Skills: Explicitly point out where your portfolio pieces demonstrate proficiency in Articulate Storyline, Rise 360, Adobe Creative Cloud, and instructional design principles.

• Be Ready for Deep Dives: Prepare to answer detailed questions about specific design choices, technical challenges, and your role in collaborative efforts.

• Showcase Efficiency: If possible, mention how your process was efficient or how you optimized development time.

📝 Enhancement Note: Preparation for this role should focus on showcasing a blend of creative talent and operational discipline. The ability to articulate a clear process, manage stakeholders, and demonstrate measurable impact will be critical for success in the interview process.

📌 Application Steps

To apply for this Digital Learning & Content Designer position:

• Submit your application through the provided link on the Baker Hughes careers portal.

• Tailor Your Resume: Highlight keywords and experiences directly related to instructional design, Articulate Storyline, Rise 360, Adobe Creative Cloud, multimedia development, and stakeholder management. Quantify achievements wherever possible (e.g., "developed 15+ eLearning modules," "reduced content development time by 10%").

• Curate Your Portfolio: Ensure your portfolio is easily accessible (e.g., via a link on your resume or a dedicated portfolio website) and showcases your strongest, most relevant work. Prioritize projects that demonstrate the required skills and align with the responsibilities outlined.

• Prepare Your Narrative: Practice articulating your experience and portfolio projects clearly and concisely, focusing on the "problem, solution, process, and impact" framework. Be ready to discuss your design rationale and challenges.

• Research Baker Hughes: Understand their business, their role in the energy sector, and their commitment to talent development. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.