Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: KDCI Outsourcing

Location: Pasig City, Metro Manila, Philippines

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: October 1, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-impact digital assets for paid advertising campaigns across Meta, Google, and other platforms, focusing on performance-driven creative.

• Design compelling e-commerce and website graphics, including banners, landing pages, and promotional materials, to enhance user experience and drive conversions.

• Develop engaging social media content and campaign creative that aligns with brand identity and resonates with target audiences.

• Adapt and evolve existing brand assets for diverse markets, ensuring visual consistency and adherence to established premium brand guidelines.

• Collaborate closely with Performance Media Specialists to iterate on creative based on campaign performance data and insights.

📝 Enhancement Note: This role is positioned within a performance marketing context, emphasizing the need for designers to understand how creative impacts campaign results. The "Digital Graphic Designer" title here encompasses responsibilities typically found in performance marketing design or advertising design roles, requiring a blend of artistic skill and analytical understanding of campaign effectiveness.

📈 Primary Responsibilities

• Conceptualize and produce digital assets for Meta, Google, and other paid advertising channels, optimizing for engagement and conversion metrics.

• Design and execute website and e-commerce creative, including homepage banners, promotional tiles, product campaign assets, and landing page graphics.

• Develop dynamic social media content and campaign creative, ensuring alignment with platform best practices and brand aesthetic.

• Maintain strict adherence to established brand guidelines, including typography, color palettes, imagery, and overall visual identity across all digital outputs.

• Support the creation of visual assets for email marketing, newsletters, and CRM communications to enhance customer engagement.

• Resize and adapt creative assets efficiently across a wide range of advertising formats, placements, and technical specifications.

• Assist in the production of print and physical marketing collateral, such as brochures, signage, and catalogues, as required.

• Proactively manage multiple design requests, prioritize tasks, and meet tight campaign deadlines in a fast-paced environment.

• Work collaboratively with marketing, performance media, and commercial teams, incorporating feedback to refine designs.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing and e-commerce design. The inclusion of "resize and adapt creative across multiple advertising formats" indicates a need for efficient workflow and understanding of various digital ad specifications, crucial for a high-volume design role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level design roles. Equivalent professional experience will also be considered.

Experience: 3-5 years of professional graphic design experience, with a demonstrated focus on digital, e-commerce, and advertising creative.

Required Skills:

• Proven professional proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Strong portfolio showcasing digital, e-commerce, advertising, and brand design projects.

• Hands-on experience designing creative specifically for Meta (Facebook/Instagram) and Google advertising campaigns.

• Solid understanding of digital design specifications, responsive layouts, asset resizing, and multi-format creative production workflows.

• Excellent grasp of typography, layout principles, color theory, imagery selection, and visual composition.

• Ability to effectively work within established brand guidelines and adapt creative assets for various markets and channels.

• Demonstrated ability to receive and incorporate constructive feedback from cross-functional teams.

• Strong attention to detail, organizational skills, and clear communication abilities. Preferred Skills:

• Proficiency in AI-powered image generation and design tools (e.g., Adobe Firefly, Midjourney, Higgsfield, Nano Banana) is highly desirable.

• Professional experience with Figma for collaborative design and prototyping.

• Experience in retail, furniture, interiors, lifestyle, fashion, or e-commerce industries.

📝 Enhancement Note: The inclusion of AI image generation tools and Figma as "highly desirable" and "highly preferred" signals a forward-thinking design team that values innovation and efficiency. Candidates should highlight any experience with these tools, even if from personal projects, to demonstrate initiative and adaptability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 3-5 years of professional graphic design experience, with a significant emphasis on digital, e-commerce, and advertising creative.

• Specific case studies showcasing the design process for Meta and Google advertising campaigns, detailing the creative strategy, execution, and any performance insights.

• Examples of website and e-commerce graphics, including banners, landing pages, and promotional tiles, highlighting design impact.

• Demonstrations of ability to adapt existing brand assets for different markets or campaigns, showcasing flexibility and brand stewardship.

• Visuals that highlight strong typography, layout, color theory, and overall visual composition skills. Process Documentation:

• While not explicitly a "documentation" requirement, the portfolio should implicitly demonstrate an understanding of design workflows, including asset resizing, format adaptation, and adherence to technical specifications.

• Evidence of collaboration with performance media specialists or marketing teams, showcasing the ability to incorporate feedback and iterate on designs based on campaign objectives.

• Examples that reflect an understanding of responsive design principles and the creation of assets suitable for various digital placements.

📝 Enhancement Note: The emphasis on a "performance-focused" portfolio is key. Candidates should select pieces that not only look good but also imply a strategic understanding of how design contributes to marketing goals. Quantifiable results, if available, are a significant plus.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Graphic Designer with 3-5 years of experience in the Philippines, particularly in the Metro Manila area, the estimated salary range is PHP 40,000 - PHP 70,000 per month. This range can vary based on the candidate's specific skills, portfolio strength, and the final negotiation.

Benefits:

• Full-time employment status with potential for long-term career growth within KDCI Outsourcing.

• Opportunity to work with a dynamic team and contribute to high-impact marketing campaigns.

• Exposure to cutting-edge design tools, including AI-powered image generation and collaborative platforms like Figma.

• Professional development opportunities through exposure to performance marketing strategies and data-driven creative iteration.

• Standard employee benefits as mandated by Philippine labor law, which typically include:

  • Social Security System (SSS) contributions

  • Philippine Health Insurance Corporation (PhilHealth) contributions

  • Home Development Mutual Fund (Pag-IBIG Fund) contributions

  • Potential for performance-based bonuses or incentives. Working Hours: Standard full-time working hours, likely 40 hours per week, Monday to Friday, with potential for overtime depending on project demands. The role is on-site, requiring physical presence at the Pasig City office.

📝 Enhancement Note: The salary estimate is based on prevailing market rates for similar roles in Metro Manila, considering the experience level and the specified skill set. Benefits are inferred from typical full-time employment packages in the Philippines and the nature of a tech-enabled company.

🎯 Team & Company Context

🏢 Company Culture

Industry: KDCI Outsourcing operates within the Business Process Outsourcing (BPO) and Services industry, likely focusing on providing comprehensive support services, which can include marketing and creative functions, to international clients. Their specialization in areas like digital marketing suggests a focus on modern, performance-driven business solutions.

Company Size: While not explicitly stated, the use of a recruitment platform like Recruitee and the specific nature of the role suggest a company that is established enough to have dedicated marketing and creative needs, likely ranging from medium to large enterprise size.

Founded: The company was founded in 2011, indicating over a decade of experience in the outsourcing industry, suggesting stability and a mature operational framework.

Team Structure:

• The Digital Graphic Designer will likely be part of a broader Marketing or Creative team.

• This team may include specialists in performance media, content creation, digital marketing strategy, and potentially other design disciplines.

• The role involves close collaboration with the Performance Media Specialist, indicating a matrixed or project-based reporting structure for specific tasks.

• The team likely operates with a focus on client deliverables, efficiency, and measurable results. Methodology:

• Data-driven creative development, with a strong emphasis on analyzing campaign performance to inform design decisions.

• Agile and fast-paced workflow, prioritizing timely delivery of high-quality assets to meet campaign deadlines.

• Collaborative approach, encouraging feedback and iteration between design, marketing, and performance media teams.

• Brand stewardship, ensuring all creative output aligns with and enhances the premium brand identity of clients or KDCI itself.

Company Website: https://kdci.co

📝 Enhancement Note: Given KDCI's founding year and industry, it's reasonable to infer a professional, results-oriented culture common in established BPO firms. The emphasis on "premium brand identity" suggests a commitment to quality and sophisticated design execution.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level, requiring 3-5 years of experience. It signifies an individual contributor position focused on executing design tasks with a degree of autonomy. The responsibilities suggest a role that is more than entry-level but not yet supervisory or strategic leadership.

Reporting Structure: The Digital Graphic Designer will report to a Marketing Manager, Creative Director, or a similar lead within the marketing or creative department. Close collaboration is expected with the Performance Media Specialist, suggesting a project-oriented interdependency rather than a direct reporting line.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns. High-quality, performance-driven creative assets are crucial for driving customer engagement, conversion rates, and ultimately, revenue for KDCI's clients. The designer's work directly influences campaign ROI and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, e-commerce design, or advanced AI design tools.

• Leadership: Potential to move into a Senior Digital Graphic Designer role, leading smaller projects or mentoring junior designers.

• Cross-functional: Transition into roles with more strategic input within marketing or client management, leveraging design expertise.

• Skill Development: Continuous learning in emerging design technologies, AI tools, and digital marketing trends.

📝 Enhancement Note: The growth path for a designer in a BPO environment often involves specializing in a high-demand area like performance marketing or becoming a subject matter expert in specific tools or client industries.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," meaning the designer will be working from KDCI's office in Pasig City. This suggests a traditional office environment conducive to in-person collaboration and team synergy.

Office Location(s): The office is located at Julia Vargas cor. Meralco Avenue, Pasig City, Philippines. This is a well-known business district in Metro Manila, accessible via public transportation and major road networks.

Workspace Context:

• Collaborative Environment: The office setting will facilitate direct interaction with colleagues, including performance media specialists, marketing managers, and other creative team members, fostering real-time feedback and idea exchange.

• Tools and Technology: Access to standard office technology, high-performance workstations, and the required Adobe Creative Suite software. The company's preference for AI tools and Figma suggests they invest in modern design technology.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and project huddles, promoting a cohesive team dynamic.

Work Schedule: The work schedule is likely aligned with standard business hours in the Philippines (e.g., 9 AM to 6 PM, Monday to Friday), with potential for adjustments based on campaign needs or client demands.

📝 Enhancement Note: An on-site role in a major business district like Pasig City suggests a professional and structured work environment, common in the BPO sector, with opportunities for direct mentorship and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and relevant experience.

• Technical/Skills Assessment: A practical design test or challenge may be administered to evaluate proficiency in required software (e.g., Photoshop, Illustrator) and design skills. This could involve creating a specific ad creative or adapting an existing asset.

• Portfolio Review & Interview: A discussion with the hiring manager and potentially team members to walk through the candidate's portfolio, discuss design choices, problem-solving approaches, and understanding of performance marketing. Behavioral questions assessing collaboration and adaptability will also be asked.

• Final Interview: Potentially a final round with a department head or senior management to assess cultural fit and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that directly align with the job description: digital advertising (Meta/Google), e-commerce, and brand adaptation.

• Showcase Process: For key projects, briefly explain your thought process, the problem you were solving, your design choices, and how you adapted to feedback or campaign results. Use annotations or brief descriptions.

• Highlight Performance Focus: If possible, include any metrics or results associated with your designs (e.g., "increased click-through rate by X%," "contributed to Y% conversion"). Even anecdotal evidence of impact is valuable.

• Demonstrate Brand Consistency: Include examples where you've successfully worked within established brand guidelines and adapted them for different contexts.

• Include AI/Figma Work (if applicable): If you have relevant AI-generated or Figma-designed pieces, showcase them to highlight your proficiency with preferred tools.

Challenge Preparation:

• Understand the Context: Be prepared for a task that mimics real work, such as designing a social media ad based on a brief or adapting existing creative for a new campaign.

• Focus on Brief Interpretation: Demonstrate that you can quickly understand and interpret design briefs and client requirements.

• Efficiency and Speed: Practice designing within time constraints, as the role emphasizes meeting deadlines in a fast-paced environment.

• Brand Adherence: Ensure your challenge output strictly adheres to any provided brand guidelines.

📝 Enhancement Note: The emphasis on a "performance-focused creative" portfolio means candidates should be ready to discuss the why behind their design choices and how they contribute to business objectives, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Professional proficiency is mandatory in Adobe Photoshop (raster graphics, photo editing, web graphics), Adobe Illustrator (vector graphics, logos, illustrations), and Adobe InDesign (layout, print collateral).

• AI-Powered Image Generation: Adobe Firefly, Midjourney, Higgsfield, Nano Banana (highly desirable). Familiarity with these tools for concept generation, asset creation, or enhancement is a significant advantage.

• Figma: (Highly preferred) A collaborative interface design tool used for prototyping, UI design, and team-based design workflows.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret basic campaign performance metrics (CTR, conversion rates, engagement rates) from platforms like Meta Ads Manager or Google Ads is crucial for iterating on creative. CRM & Automation:

• Not directly applicable to the core design role, but an understanding of how design assets are used within CRM or marketing automation platforms (e.g., email marketing tools) is beneficial.

📝 Enhancement Note: The explicit mention of AI design tools and Figma indicates a company that is embracing modern design workflows and prioritizing efficiency and collaboration. Candidates should be prepared to discuss their experience or learning interest in these technologies.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on creating designs that not only look good but also drive measurable results (e.g., clicks, conversions).

• Brand Integrity: Upholding and enhancing the premium brand identity of clients through consistent and high-quality visual execution.

• Collaboration: Working effectively within a team, actively participating in feedback sessions, and contributing to a shared project vision.

• Efficiency & Adaptability: Ability to manage multiple tasks, meet tight deadlines, and adapt quickly to changing project requirements or campaign performance data.

• Continuous Learning: An openness to adopting new technologies and methodologies, particularly in the rapidly evolving digital design landscape.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with Performance Media Specialists, marketing managers, and potentially client service teams, requiring clear communication and a shared understanding of campaign goals.

• Feedback Loop: An environment where design feedback is actively sought, given, and incorporated to improve creative output.

• Knowledge Sharing: Encouraging the sharing of design best practices, new tool discoveries, and insights derived from campaign performance.

📝 Enhancement Note: The culture appears to be a blend of creative excellence and business acumen, typical of agencies or BPOs focused on delivering tangible client outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be creating visually appealing designs that also meet specific performance metrics and campaign objectives.

• Pace and Volume: Managing a high volume of design requests and tight deadlines in a fast-paced environment can be demanding.

• Brand Adaptation: Consistently maintaining brand integrity while adapting creative for diverse markets and campaign needs requires careful attention to detail.

• Evolving Technology: Staying current with rapidly advancing design tools, including AI technologies, and integrating them effectively into workflows.

Learning & Development Opportunities:

• Performance Marketing Expertise: Gaining deeper insights into what makes digital advertising creative effective through direct collaboration and data analysis.

• Advanced Tool Proficiency: Developing advanced skills in AI design tools and collaborative platforms like Figma.

• Industry Trends: Staying abreast of the latest trends in digital design, e-commerce, and paid advertising creative.

• Cross-functional Exposure: Understanding the broader marketing ecosystem and how design fits into overall business strategies.

📝 Enhancement Note: The challenges are directly linked to the role's core responsibilities, presenting clear opportunities for skill development and career advancement for a motivated designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly impacted campaign performance. What was your process, and what were the results?" (Focus on linking design choices to metrics.)

• "How do you ensure brand consistency across multiple campaigns and different markets, especially when adapting existing assets?" (Highlight your understanding of brand guidelines and adaptation strategies.)

• "Walk me through your process for creating assets for a new product launch on an e-commerce platform." (Detail your workflow from brief to final asset delivery.)

• "How do you incorporate feedback from performance marketers or clients into your designs?" (Emphasize your collaborative and iterative approach.) Company & Culture Questions:

• "What interests you about KDCI Outsourcing and this specific role?" (Research KDCI's services and client base; connect your skills to their needs.)

• "How do you stay updated with the latest design trends and tools, particularly in digital advertising and AI?" (Showcase your passion for continuous learning.)

• "Describe your experience working in a fast-paced environment with multiple competing deadlines." (Provide examples of your time management and prioritization skills.) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, your solution, the tools used, and the outcome. Don't just show the final image.

• Quantify Impact: If possible, use data to support your design's effectiveness. Even qualitative feedback is valuable.

• Highlight Key Skills: Explicitly point out how your selected projects demonstrate proficiency in Photoshop, Illustrator, InDesign, ad design, e-commerce, and any AI/Figma experience.

• Be Ready for Technical Questions: Anticipate questions about specific design choices, software techniques, or understanding of file formats and specifications.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of how design contributes to business objectives and performance metrics within a marketing context.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application directly through the provided link on KDCI's Recruitee portal.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest digital advertising (Meta, Google), e-commerce design, and brand adaptation projects. Ensure it's easily navigable and highlights your proficiency with Adobe Creative Suite.

• Resume Optimization: Update your resume to clearly state your years of experience and highlight specific skills and tools mentioned in the job description, such as Adobe Photoshop, Illustrator, InDesign, and any experience with AI design tools or Figma. Use keywords from the job posting.

• Prepare for Design Challenge: Be ready to complete a practical design exercise that assesses your skills under timed conditions, likely focusing on digital ad creative or asset adaptation.

• Research KDCI: Familiarize yourself with KDCI Outsourcing's services, client base, and company mission to articulate your interest and cultural fit during the interview process. Understand their focus on providing solutions to international clients.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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