Digital Content Designer (DTC, Amazon & Online Retail)

📍 Job Overview

Job Title: Digital Content Designer (DTC, Amazon & Online Retail)

Company: CNX (Concentrix)

Location: Sofia, Bulgaria

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-08-14

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid (Remote with occasional onsite visits)

🚀 Role Summary

• Design and produce high-performing digital content specifically for Direct-to-Consumer (DTC) websites, Amazon marketplaces, and other online retail channels.

• Optimize online shopping experiences through visually engaging and commercially effective creative assets that adhere to brand guidelines and technical compliance.

• Collaborate closely with eCommerce, Digital Marketing, Amazon, Sales, and Brand teams to drive conversion and support commercial growth across EMEA markets.

• Ensure all digital content meets accessibility standards (WCAG, ADA) and is optimized for various devices and platforms.

• Manage digital asset production, localization, and quality assurance processes to maintain brand consistency and accuracy.

📝 Enhancement Note: While the title is "Digital Content Designer," the responsibilities clearly indicate a strong focus on eCommerce and online retail, bridging creative design with performance marketing objectives. The role is deeply integrated into the GTM strategy for digital channels, requiring an understanding of conversion optimization and user experience within retail environments.

📈 Primary Responsibilities

• Direct-to-Consumer (DTC) Digital Design: Design homepage hero banners, promotional graphics, campaign creative, and landing pages that enhance user engagement and drive conversion.

• Amazon & Online Retail Partner Content Creation: Develop Amazon A+ Content, Brand Store pages, enhanced product imagery, feature/benefit graphics, and lifestyle compositions specifically for marketplace and retail partner environments.

• Digital Asset Production & Localization: Adapt, resize, and version creative assets across multiple formats and channels, localizing content for EMEA markets while maintaining brand consistency and technical specifications.

• Web Optimization & Asset Management: Prepare web-optimized imagery, maintain organized asset libraries, and ensure consistency across all digital touchpoints.

• Accessibility & Quality Assurance: Apply accessibility best practices (WCAG, ADA), proof artwork, conduct quality assurance checks, and ensure responsive layouts optimized for diverse devices and screen sizes.

📝 Enhancement Note: The primary responsibilities are heavily skewed towards performance-driven eCommerce design, with a significant emphasis on marketplace content (Amazon A+). This suggests the role requires not just aesthetic design skills but also a strategic understanding of how content directly impacts sales conversion and customer acquisition within specific retail platforms. The localization aspect for EMEA markets adds complexity and requires adaptability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in digital design, with a strong focus on eCommerce, DTC, and online retail platforms. Experience with marketplace content creation (e.g., Amazon A+ Content) is crucial.

Required Skills:

• Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator.

• Proven experience creating conversion-focused digital content for eCommerce platforms, marketplaces, or online retailers.

• Demonstrable experience creating Amazon A+ Content, Amazon Brand Store pages, and Amazon PDP imagery.

• Strong understanding of customer journeys, user behavior, and digital marketing best practices in an online retail context.

• Excellent typography, layout, composition, and visual hierarchy skills.

• Experience working within established design systems and adhering to brand guidelines.

• Exceptional attention to detail and ability to maintain high-quality standards in fast-paced environments.

• Strong organizational and time-management skills with the ability to manage multiple projects simultaneously and meet deadlines.

• Excellent communication and collaboration skills in English (C1 level).

• Proficiency with MS Office/Google Workspace.

• Experience using Digital Asset Management (DAM) platforms. Preferred Skills:

• Familiarity with Asana or similar project management tools.

• Experience working with Content Management Systems (CMS).

• Knowledge of accessibility standards and inclusive design practices (WCAG/ADA).

• Experience supporting international markets and localization efforts.

• Familiarity with AI-powered creative and productivity tools.

• Experience with Adobe After Effects.

📝 Enhancement Note: The emphasis on specific design software (Figma, Adobe Suite) and marketplace content (Amazon A+) indicates a need for hands-on, technical design skills coupled with a strategic understanding of retail conversion drivers. The "customer journeys" and "user behavior" requirement suggests that candidates should approach design from a data-informed perspective, aiming to optimize for sales outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 strong eCommerce design case studies.

• Specific examples of conversion-focused digital content for DTC websites, including hero banners, promotional graphics, and landing pages.

• Dedicated sections demonstrating expertise in creating Amazon A+ Content, Amazon Brand Store designs, and enhanced product imagery with clear explanations of design decisions and their intended impact.

• Visual examples of responsive design across desktop and mobile platforms.

• Inclusion of localized creative assets for international markets, highlighting adaptability and brand consistency. Process Documentation:

• Demonstrations of workflow management for digital asset creation, from brief to final delivery, potentially including mockups of project tracking or asset organization.

• Examples of how design decisions were informed by user behavior, A/B testing results, or conversion data (even if theoretical or based on past projects).

• Evidence of adherence to brand guidelines and design systems, showcasing the ability to maintain consistency across diverse projects.

• Case studies that highlight problem-solving through design, such as improving user engagement or conversion rates on a specific digital asset or page.

📝 Enhancement Note: For a role focused on performance-driven content, the portfolio is paramount. It needs to go beyond just aesthetics to demonstrate strategic thinking. Candidates should be prepared to articulate the "why" behind their design choices, linking them to business objectives like conversion rates, engagement, and user experience within retail and marketplace contexts. Demonstrating experience with asset management and localization processes will also be crucial.

💵 Compensation & Benefits

Salary Range: Based on the location (Sofia, Bulgaria), experience level (2-5 years), and the specific skills required (advanced design software, marketplace content), a competitive salary range for a Digital Content Designer in Sofia would typically fall between 2,500 - 4,000 BGN net per month. This estimate is based on industry benchmarks for creative roles in Bulgaria, considering the hybrid work model and specialized eCommerce experience.

Benefits:

• Competitive salary package.

• Hybrid working model with occasional travel for team collaboration and business meetings.

• Partial reimbursement of travel expenses for onsite visits.

• Standard working schedule (Monday-Friday) with public holidays observed.

• Monthly transportation and internet allowance in addition to base salary.

• Additional bonus for important life events.

• Comprehensive medical and dental healthcare coverage.

• Life and Disability Insurance.

• Multisport Card co-funded by the company.

• Employee discounts on a variety of products and services.

• Five additional paid days annually for educational purposes, fostering continuous learning and skill development.

Working Hours: Standard working hours are Monday to Friday, typically 40 hours per week. The hybrid model offers flexibility, with most work conducted remotely, supplemented by occasional onsite requirements.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Sofia, Bulgaria, accounting for the specialized nature of eCommerce and marketplace design. The benefits package is comprehensive, offering a good mix of financial support, health coverage, and professional development opportunities, which are attractive to mid-level professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO) / Customer Experience (CX) / Technology Services. Concentrix is a global leader in providing technology-enabled customer experience solutions, serving a wide range of industries including technology, retail, travel, and financial services.

Company Size: Large enterprise (over 100,000 employees globally). This scale offers stability, extensive resources, and diverse career opportunities.

Founded: 1995 (as Concentrix Corporation). With decades of experience, the company has a robust operational framework and a proven track record in delivering complex CX solutions.

Team Structure:

• The Digital Content Designer will likely be part of a broader Marketing or eCommerce Operations team, potentially within a regional (EMEA) or global function.

• The team structure will involve close collaboration with eCommerce managers, digital marketers, brand specialists, and potentially Amazon account managers.

• Reporting structure is likely to a Creative Lead, Marketing Manager, or Head of eCommerce Operations, with dotted line reporting to project stakeholders. Methodology:

• Data-Driven Design: Emphasis on using analytics, customer insights, and performance metrics to inform design decisions and optimize content for conversion and engagement.

• Agile/Iterative Processes: Likely employs agile methodologies for content creation and campaign deployment, allowing for quick iteration and adaptation based on market feedback and performance data.

• Cross-Functional Collaboration: Strong focus on working collaboratively with various departments (Sales, Marketing, Brand, Product) to ensure cohesive Go-To-Market strategies and consistent brand messaging.

Company Website: https://www.concentrix.com/

📝 Enhancement Note: Concentrix's global scale means this role operates within a structured, process-oriented environment. The culture is likely to be performance-driven, with a strong emphasis on client satisfaction and measurable results. For a creative role, understanding how design contributes to business outcomes (conversions, customer experience) is key to fitting into their methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Content Designer, typically requiring 2-5 years of specialized experience. It involves executing design tasks with a degree of autonomy but may require guidance on complex strategic initiatives. The focus is on skilled execution within established frameworks.

Reporting Structure: The designer will report to a Creative Lead or Marketing Manager, collaborating closely with various internal stakeholders across different departments (eCommerce, Digital Marketing, Amazon team, Brand). This cross-functional interaction is vital for understanding project requirements and ensuring alignment.

Operations Impact: The Digital Content Designer's work directly impacts revenue generation through optimized online content. By improving conversion rates on DTC sites and marketplaces, enhancing product presentation, and ensuring brand consistency, the role contributes significantly to sales performance, customer acquisition, and brand perception in the online retail space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like Amazon marketplace design, DTC conversion optimization, or international localization.

• Senior Designer/Art Director: Progression to a Senior Digital Content Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to design strategy.

• Team Lead/Managerial Roles: Potential to move into leadership positions, managing a team of designers or overseeing specific creative functions within the eCommerce or Marketing department.

• Cross-Functional Moves: Potential to transition into related roles such as eCommerce Specialist, Digital Marketing Coordinator, or Brand Manager, leveraging design expertise within a broader commercial context.

📝 Enhancement Note: The growth path from this role is well-defined within creative and marketing operations. The emphasis on eCommerce and marketplace design means that gaining expertise here can lead to highly sought-after skills in the digital retail sector, opening doors to both specialized creative roles and broader GTM strategy positions.

🌐 Work Environment

Office Type: Hybrid work model. The primary work is remote, offering flexibility. However, occasional onsite visits to the Sofia office are required for team collaboration, meetings, and potentially client interactions.

Office Location(s): The primary office is located at the Advance Business Center in Sofia, Bulgaria. This is a modern business facility designed to support collaborative work environments.

Workspace Context:

• Remote Flexibility: The ability to work from a home office setup, offering a balance between personal life and professional responsibilities.

• Collaborative Hub: The Sofia office serves as a hub for team meetings, brainstorming sessions, and fostering in-person connections with colleagues, which is crucial for creative ideation and team cohesion.

• Tools & Technology: Access to industry-standard design software and potentially internal company systems for project management and asset handling. The role requires a reliable internet connection for remote work.

Work Schedule: Standard working hours are Monday to Friday, typically 40 hours per week. While the core hours are fixed, the remote aspect of the hybrid model allows for some flexibility in managing the workday, provided project deadlines and meeting schedules are met.

📝 Enhancement Note: The hybrid nature of this role emphasizes the need for strong self-management and communication skills for remote work, while also valuing in-person collaboration. Candidates should be comfortable with both modes of working and understand the purpose of occasional office visits for team building and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A dedicated session with hiring managers or senior designers to thoroughly review the candidate's portfolio. This will involve discussing specific projects, design choices, problem-solving approaches, and technical proficiency in design software. Expect questions about how designs drove conversion or improved user experience.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or case study to evaluate real-time design skills, problem-solving abilities, and understanding of eCommerce/marketplace requirements.

• Final Interview: Meeting with a senior leader or department head to discuss strategic alignment, long-term career goals, and overall fit within the company culture.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that directly align with DTC, Amazon, and online retail design needs. Highlight Amazon A+ Content and Brand Store examples prominently.

• Quantify Impact: Whenever possible, include metrics or discuss the intended business impact of your designs (e.g., "This banner design contributed to a X% increase in click-through rates" or "This product graphic improved conversion by Y%").

• Explain Your Process: Be prepared to walk through your thought process for each project: the brief, your research, design iterations, rationale behind key decisions, and the final outcome.

• Highlight Technical Skills: Demonstrate proficiency in Figma, Photoshop, and Illustrator through the quality and complexity of your work.

• Showcase Brand Adherence & Adaptability: Include examples of working within strict brand guidelines and also how you adapt designs for different platforms or markets.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Clarify any ambiguities.

• Focus on Requirements: Address all specific requirements of the challenge, especially those related to conversion, user experience, and brand consistency.

• Time Management: Practice completing design tasks within a given timeframe.

• Presentation: Be ready to present your solution clearly and concisely, explaining your design rationale and how it meets the challenge objectives.

📝 Enhancement Note: The portfolio review is likely the most critical stage for this role. Candidates should curate their best, most relevant work and be prepared to articulate the business value and strategic thinking behind each piece, especially for marketplace content. A practical design challenge is also a strong possibility, testing applied skills.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (primary for collaborative design and prototyping), Adobe Photoshop (for image manipulation, retouching, and asset creation), Adobe Illustrator (for vector graphics, logos, and detailed illustrations).

• Prototyping Tools: Figma's built-in prototyping capabilities or similar tools for interactive mockups.

• Project Management: Asana (preferred) or similar tools like Jira, Trello, Monday.com for task tracking, workflow management, and team collaboration.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret data from tools like Google Analytics, Amazon Seller Central/Vendor Central reports, or internal eCommerce dashboards to inform design decisions is beneficial.

• Familiarity with A/B testing platforms to understand how content performance is measured. CRM & Automation:

• Experience with Content Management Systems (CMS) for website content implementation.

• Familiarity with Digital Asset Management (DAM) platforms for organizing, storing, and retrieving digital assets.

• Potential exposure to marketing automation platforms, though not a core requirement for this design role.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. Experience with Asana and DAM platforms is highly valued for workflow efficiency. Understanding how content performs in analytics and CMS environments is crucial for a role focused on conversion optimization. Familiarity with AI creative tools is a forward-looking advantage.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A commitment to understanding and designing for the end-user, ensuring an optimal online shopping experience that drives satisfaction and loyalty.

• Performance-Driven: A focus on measurable results, where design contributions are evaluated based on their impact on key metrics like conversion rates, engagement, and sales.

• Collaboration & Communication: Valuing teamwork, open communication, and the ability to work effectively with diverse stakeholders across different departments and geographies.

• Efficiency & Optimization: A continuous drive to streamline processes, optimize workflows, and improve the effectiveness of digital content through iterative design and data analysis.

• Brand Integrity: Upholding brand consistency and quality standards across all digital touchpoints, ensuring a cohesive and professional brand representation.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with marketing, sales, and product teams to align creative output with overall business objectives and campaign strategies.

• Feedback-Oriented: Open to constructive criticism and actively seeking feedback to refine designs and improve project outcomes.

• Knowledge Sharing: Willingness to share best practices, design techniques, and insights with team members to foster collective growth and efficiency.

• Agile & Responsive: Adapting to changing priorities, market trends, and feedback with agility, ensuring content remains relevant and effective.

📝 Enhancement Note: The culture at Concentrix, especially within a global service delivery organization, emphasizes structured collaboration, data-informed decision-making, and a results-oriented mindset. For a designer, this means understanding how their creative output directly contributes to business goals and client success, rather than just artistic expression.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Demands: Effectively translating marketing objectives and sales targets into compelling visual content that resonates with customers and drives action.

• Navigating Diverse Platform Requirements: Adapting design skills to meet the specific technical and aesthetic requirements of various online retail platforms, especially marketplaces like Amazon, which have unique content guidelines.

• Localization Complexity: Ensuring brand consistency and cultural relevance when adapting content for multiple EMEA markets, requiring sensitivity to local nuances and language.

• Keeping Pace with Digital Trends: Continuously learning and adapting to new design tools, digital marketing strategies, and evolving customer expectations in the fast-paced eCommerce landscape.

• Managing Multiple Stakeholders: Effectively gathering requirements, managing feedback, and ensuring alignment from various internal teams and potentially external partners.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine expertise in specific design software and explore new creative technologies, including AI-powered tools.

• eCommerce & Marketplace Expertise: Deepening knowledge of online retail best practices, conversion rate optimization (CRO) strategies, and marketplace-specific content requirements.

• International Marketing Exposure: Gaining experience in global marketing campaigns and understanding the nuances of localized content strategy for different regions.

• Project Management & Collaboration: Developing skills in managing projects, working with cross-functional teams, and improving communication strategies.

• Formal Training: Access to company-sponsored training programs, workshops, and potentially certifications in design or digital marketing.

📝 Enhancement Note: The challenges are typical for a role bridging creative execution with performance marketing in a global context. The growth opportunities highlight a clear path for professional development, both in specialized design skills and broader marketing operations acumen, making it an attractive role for ambitious mid-level professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed digital content for an eCommerce platform that significantly improved conversion rates. What was your process, and what were the results?"

• "How do you approach designing Amazon A+ Content to stand out from competitors and effectively communicate product value?"

• "Walk me through your process for adapting a global campaign creative for a specific EMEA market, ensuring brand consistency and local relevance."

• "How do you prioritize design tasks when managing multiple projects with competing deadlines for different stakeholders?"

• "What is your strategy for ensuring digital content meets accessibility standards (WCAG/ADA) while remaining visually appealing?" Company & Culture Questions:

• "What do you know about Concentrix and our role in the customer experience industry?"

• "How do you see your design skills contributing to our company's goals in the DTC and online retail space?"

• "Describe your ideal team environment and how you prefer to collaborate with marketing, sales, and brand teams."

• "How do you stay updated on the latest trends in digital design, eCommerce, and online retail?" Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story: the challenge, your role, your solution, and the outcome (quantified if possible).

• Focus on Impact: Emphasize how your designs contribute to business objectives like conversion, engagement, and brand perception, especially for retail and marketplace content.

• Technical Proficiency: Be ready to discuss the tools and techniques you used and demonstrate your mastery of Figma, Photoshop, and Illustrator.

• Conciseness: Present key projects efficiently, focusing on the most relevant examples for this role.

• Engagement: Be prepared to answer detailed questions about your design decisions and processes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical skill, strategic thinking (especially regarding conversion), and strong communication. Candidates need to articulate how their design work directly impacts business outcomes in the online retail and marketplace space.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit your application through the provided Workday link: https://cnx.wd1.myworkdayjobs.com/external_global/job/BGR-Sofia---Advance-Business-Center/Digital-Content-Designer--DTC--Amazon---Online-Retail-_R1755322

• Curate Your Portfolio: Select 3-5 of your strongest eCommerce and marketplace design projects. Prioritize examples of DTC website content, Amazon A+ Content, and Brand Store designs. Quantify impact where possible.

• Tailor Your Resume: Highlight keywords from the job description, such as "Figma," "Adobe Photoshop," "Adobe Illustrator," "Amazon A+ Content," "DTC," "eCommerce," "conversion optimization," "responsive design," and "localization." Clearly state your years of experience and relevant platform expertise.

• Prepare Your Narrative: Practice articulating your design process, rationale, and the business impact of your work, especially for marketplace and retail content. Be ready to discuss your experience with collaboration and meeting deadlines.

• Research Concentrix: Understand the company's services, global presence, and its role in customer experience solutions. Familiarize yourself with their brand guidelines and typical digital presence to demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.