Digital & Graphic Designer

📍 Job Overview

Job Title: Digital & Graphic Designer

Company: Publicis Groupe Holdings B.V

Location: Madrid, Community of Madrid, Spain

Job Type: Full-time

Category: Creative Production & Design Operations

Date Posted: 2026-09-28

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for the end-to-end design and production of both offline and digital graphic assets, ensuring brand consistency and quality across all touchpoints.

• Key focus on adapting and versioning creative campaigns across diverse formats, media, and channels to maximize reach and impact.

• Utilizes advanced proficiency in Adobe Creative Cloud and leverages AI-powered tools to optimize design workflows and enhance production efficiency.

• Collaborates closely with cross-functional teams, including creative, production, and project management, to deliver high-quality assets within established deadlines.

• Prepares, reviews, and delivers final artwork for print and digital media, demonstrating a strong understanding of production requirements and best practices.

📝 Enhancement Note: This role sits within Publicis Production, the Cross-Media production platform for Publicis Groupe Spain. The emphasis on "seamless, relevant, and impactful consumer experiences across all touchpoints" and "pioneering production solutions that drive performance in a data-driven marketing landscape" highlights a strategic operations component to this design role. The mention of "optimizing resources and striking the perfect balance between efficiency and quality" further reinforces this. The role requires not just creative design skills but also operational efficiency and an understanding of integrated production workflows.

📈 Primary Responsibilities

• Design and produce a wide range of offline and digital graphic assets, from initial concepts to final deliverables.

• Adapt and version creative campaigns for various formats, media, and channels, ensuring brand integrity and message consistency.

• Prepare, review, and deliver final artwork for both print and digital production, adhering to technical specifications and quality standards.

• Meticulously apply brand visual guidelines across all assets to maintain a cohesive and professional brand identity.

• Integrate and utilize AI-powered tools (e.g., Topaz, Nano Banana, GPT Images) to streamline design processes and optimize production workflows.

• Actively collaborate with creative directors, production managers, project managers, and other stakeholders to ensure project success.

• Manage multiple design projects and assets concurrently, prioritizing tasks and meeting established deadlines in a fast-paced environment.

• Contribute to the continuous improvement of design and production processes, identifying opportunities for efficiency gains and enhanced quality.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and production operations. The "adaptation and versioning" requirement points to a need for systematic asset management and an understanding of campaign deployment across multiple platforms, a core aspect of GTM operations. The use of AI tools and the focus on "streamline and optimize design and production workflows" indicate an operational mindset geared towards efficiency and scalability within a production environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles and would be beneficial.

Experience: Minimum of 2 years of proven experience in graphic and digital design, with a strong portfolio showcasing a range of work.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, with a strong emphasis on Photoshop, Illustrator, and InDesign.

• Demonstrated experience in preparing final artwork for both print and digital media, understanding technical requirements for each.

• Regular and practical use of AI tools applied to design and production, such as Topaz, Nano Banana, and GPT Images.

• Proven ability to adapt creative concepts and assets across multiple formats, media, and channels.

• Experience working within fast-paced production environments with a high volume of deliverables and tight deadlines.

• Strong understanding and application of brand visual guidelines to ensure consistency. Preferred Skills:

• Knowledge of or practical experience with automated production workflows and systems.

• Familiarity with design collaboration and prototyping tools such as Figma, Flexitive, or similar platforms.

• Experience with motion graphics or video editing software (e.g., After Effects, Premiere Pro) could be advantageous.

• Understanding of UX/UI principles for digital asset design.

📝 Enhancement Note: The explicit mention of AI tools like Topaz, Nano Banana, and GPT Images, alongside preferred knowledge of automated production workflows, signals a strong leaning towards operations efficiency within the design function. This role is not just about aesthetics but about how design assets are produced and scaled efficiently, aligning with GTM operations principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2 years of professional graphic and digital design work.

• Demonstrations of campaign adaptation and versioning across various media (print, digital, social, etc.).

• Case studies or examples highlighting the application of brand visual guidelines and maintaining brand consistency.

• Examples of final artwork preparation for both print and digital outputs, detailing technical considerations.

• Evidence of utilizing AI tools in the design or production process, with explanations of how they improved efficiency or outcomes.

• Projects that reflect experience in high-volume production environments and meeting tight deadlines. Process Documentation:

• The ability to articulate and demonstrate an understanding of design production workflows, from brief to final delivery.

• Examples of how you have managed multiple projects simultaneously, showcasing organizational and time management skills.

• Explanation of how you ensure quality control and adherence to brand standards throughout the production process.

• Insights into how you have collaborated with different teams (creative, project management, production) to achieve project goals.

📝 Enhancement Note: For a role emphasizing production efficiency and AI integration, a portfolio that clearly illustrates process, not just final output, is crucial. Candidates should be prepared to discuss their workflow, how they manage asset versions, and how they leverage technology to streamline operations. The "process documentation" aspect should focus on demonstrating an understanding of systematic approaches to design production.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Digital & Graphic Designer with 2-5 years of experience in Madrid, Spain, the estimated salary range is between €28,000 and €40,000 annually. This range accounts for the cost of living in Madrid, the specific requirements of working with AI tools and production workflows, and the prestige of working for a major global agency group like Publicis Groupe.

Benefits:

• 🌟 Flexible Benefits (Coverflex): A comprehensive flexible compensation package that can include meal vouchers, health insurance, transportation benefits, and more, allowing employees to tailor benefits to their needs.

• 🚀 Growth Opportunities: Access to significant career advancement potential through working with major clients and participation in local and global training programs focused on both technical and soft skills.

• 📚 Free Online Training: Unlimited access to courses on LinkedIn Learning and Udemy via the "Marcel" AI platform for continuous professional development.

• 🥇 Partner Certifications: Opportunities to obtain industry-recognized certifications from major partners like Meta, Google, and Amazon.

• 🌍 Work from Anywhere Program (#WorkYourWorld): Allows employees to telecommute for up to 6 weeks per year from over 100 countries, offering significant flexibility.

• 🎉 Attractive Holidays Package: Includes standard holidays, your birthday off, Advertising Day off, and additional days off for rest and well-being.

• 🧘🏻‍♂️ Well-being Initiatives: Focus on employee well-being through various health initiatives, including daily meditation and yoga sessions.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility depending on project demands and the company's "Work Your World" program for remote work periods.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Madrid, considering the specified experience level and the unique technical requirements (AI tools, production workflows). The benefits package is extensive and highlights Publicis Groupe's commitment to employee development and work-life balance, which are attractive factors for operations-minded professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Communications, Advertising, Marketing Services. Publicis Groupe is a global leader in this sector, known for its integrated approach and innovation in digital transformation.

Company Size: Over 98,000 employees globally, with a significant presence in over 100 countries. Publicis Groupe Spain is a substantial operation within this network.

Founded: Publicis Groupe was founded in 1926. This long history signifies stability, a deep understanding of the evolving media landscape, and a proven track record of adaptation.

Team Structure:

• The role is part of Publicis Production, the Cross-Media production platform for Publicis Groupe Spain. This implies a specialized team focused on efficient, scalable content creation.

• The team likely comprises production managers, project managers, other designers, and specialists in various media formats.

• Reporting likely goes up through a Production Lead or Creative Director within the Publicis Production unit.

• Close collaboration is expected with broader creative agencies (Leo Constellation, Publicis Health), media agencies (Zenith, Starcom), and transversal knowledge areas within Publicis Groupe. Methodology:

• Data-Driven Marketing: The company emphasizes driving performance through data-informed strategies.

• Integrated Power Of One Model: This core philosophy promotes resource optimization and seamless client service by integrating different agency capabilities.

• Streamlined Processes: Publicis Production focuses on creating tailored production models to optimize resources and delivery times.

• AI Integration: Active use of AI tools to enhance efficiency and quality in design and production workflows.

Company Website: www.publicisgroupe.com

📝 Enhancement Note: Publicis Groupe's "Power of One" model is a key operational framework. For a designer, understanding how this integration impacts workflow, asset delivery, and cross-team collaboration is vital. The emphasis on Publicis Production as a "Cross-Media production platform" suggests a structured, process-oriented environment focused on scalability and efficiency, making it a prime example of GTM operations in action within a creative context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience). It requires a solid foundation in design principles and software, coupled with the ability to work independently on production tasks and integrate new technologies like AI. It's a step beyond junior roles, demanding more autonomy and a proactive approach to workflow optimization.

Reporting Structure: The Digital & Graphic Designer will likely report to a Production Manager or a Creative Lead within the Publicis Production division. They will work closely with Project Managers to track deadlines and deliverables, and collaborate with creative teams for campaign briefs and concept application.

Operations Impact: While primarily a design role, its impact on operations is significant. By efficiently producing high-quality, consistent assets across multiple channels and formats, this designer directly supports the execution of marketing campaigns. Their ability to leverage AI and optimize workflows contributes to reduced production costs, faster turnaround times, and improved scalability for clients, all critical operational metrics for a large agency.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like digital asset production, print production, or advanced AI-driven design workflows.

• Team Leadership: Progress to a Senior Designer or Art Director role, mentoring junior designers and overseeing creative execution for specific projects or clients.

• Production Management: Transition into roles like Production Manager or Project Manager, focusing more on the operational aspects of managing creative output, timelines, and resources.

• Cross-functional Movement: Leverage production experience to move into roles within broader GTM operations, campaign management, or client services within Publicis Groupe.

• Continuous Learning: Utilize the extensive training resources (LinkedIn Learning, Udemy, partner certifications) to acquire new skills in emerging design technologies, AI applications, or project management methodologies.

📝 Enhancement Note: The growth path here is strongly linked to operational efficiency and technological adoption. The emphasis on "optimizing resources," "streamlining processes," and "data-driven marketing landscape" suggests that designers who demonstrate strong operational awareness and technical adaptability will be well-positioned for advancement within Publicis Groupe's production arm.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment within Publicis Groupe's Madrid offices. The company culture is likely collaborative and dynamic, typical of a major advertising and communications group.

Office Location(s): The role is based at Avenida del Partenon, 12-14, 28042 Madrid, Spain. This location is within Madrid, likely offering good accessibility via public transport and proximity to business amenities.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace designed for collaboration, with opportunities to interact with diverse teams of creatives, strategists, and production specialists.

• Technology-Rich: Access to industry-standard hardware and software, including the full Adobe Creative Cloud suite and specialized AI tools. The company likely invests in up-to-date technology to maintain a competitive edge in production.

• Team Interaction: Frequent interaction with project managers for briefs and updates, creative teams for conceptual alignment, and fellow production members for workflow coordination and knowledge sharing.

Work Schedule: The standard work schedule is full-time, likely Monday to Friday. While on-site, the company's "Work Your World" program allows for up to 6 weeks of remote work annually from various countries, providing a unique blend of on-site collaboration and location flexibility.

📝 Enhancement Note: The on-site requirement, combined with the "Work from anywhere" benefit, suggests a hybrid approach where consistent team presence and collaboration in the Madrid office are valued, but individual flexibility is also supported. This balance is often sought in operations roles where in-person synergy is important for complex project coordination.

📄 Application & Portfolio Review Process

Interview Process: The interview process is expected to be multi-stage, typical for a mid-level role at a large agency:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone or video screen to assess basic qualifications, experience, and cultural fit.

• Technical/Portfolio Review: Candidates will present their portfolio, discussing their design process, problem-solving skills, and experience with specific tools (Adobe Suite, AI). This stage heavily focuses on practical skills and operational understanding of design production.

• Hiring Manager/Team Interview: An interview with the hiring manager and potential team members to delve deeper into experience, collaboration style, and suitability for the team's workflow. Expect questions about managing multiple projects and adapting to different client needs.

• Case Study/Practical Exercise (Potentially): A short design challenge or a review of a provided brief may be given to assess problem-solving skills, design execution under pressure, and application of brand guidelines.

• Final Interview: Possibly with a senior leader to discuss career aspirations and final cultural alignment.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process for each project, especially how you adapted concepts, managed versions, and prepared final artwork.

• Highlight AI & Efficiency: Explicitly point out projects where you used AI tools or implemented workflow efficiencies. Explain the impact on turnaround time, quality, or cost.

• Brand Consistency Examples: Include examples demonstrating your ability to strictly adhere to and apply brand visual guidelines across diverse assets.

• Technical Proficiency: Be ready to discuss the technical aspects of preparing files for print (CMYK, bleed, resolution) and digital (RGB, file formats, optimization).

• Storytelling: Frame your projects as solutions to client challenges, emphasizing the operational impact of your design work (e.g., enabling faster campaign launches, ensuring global brand consistency).

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and brand constraints.

• Focus on Production: For this specific role, consider how your design solution would be practically produced and scaled. Think about asset variations needed.

• AI Integration: Be prepared to suggest how AI tools could be used to expedite the creation or adaptation of assets for the challenge.

• Time Management: Practice working within time constraints, prioritizing key elements of the design.

📝 Enhancement Note: The emphasis on "AI-powered tools," "streamline and optimize design and production workflows," and "Cross-Media production platform" strongly suggests that interviewers will be looking for candidates who understand design as a production process. Portfolio presentations should lean into demonstrating operational efficiency and technical execution rather than purely conceptual creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required, specifically:

  • Photoshop: For raster image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, multi-page documents, and print-ready artwork.

• AI Design Tools: Regular practical use expected, including:

  • Topaz: Likely for AI-powered image upscaling, noise reduction, and sharpening.
  • Nano Banana: Potentially for AI-assisted content generation or asset optimization.
  • GPT Images (or similar): For AI-driven image creation or concept visualization.

Analytics & Reporting: While not a primary analyst role, understanding how design assets perform can be beneficial. Familiarity with digital analytics platforms (e.g., Google Analytics) to understand asset engagement could be a plus.

CRM & Automation:

• Figma/Flexitive (Preferred): Experience with collaborative design platforms like Figma is preferred for teamwork and prototyping. Flexitive might be for interactive digital ads.

• Automated Production Workflows (Preferred): Knowledge of systems or processes that automate repetitive design tasks, asset delivery, or versioning. This is a key area for operational efficiency.

📝 Enhancement Note: The explicit listing of Adobe Creative Cloud and specific AI tools (Topaz, Nano Banana, GPT Images) is critical. The preference for Figma and knowledge of automated production workflows further underscores the operational focus of this design role. Candidates should be prepared to discuss their experience with these specific tools and how they've leveraged them for efficiency.

👥 Team Culture & Values

Operations Values:

• Efficiency & Optimization: A core value, driven by the "Power of One" model and the focus of Publicis Production on streamlined processes and resource optimization. Expect a culture that rewards finding smarter, faster ways to produce high-quality work.

• Data-Driven Approach: While a design role, the company emphasizes driving performance through data. This means understanding how design contributes to campaign metrics and being open to data-informed design decisions.

• Collaboration & Integration: The "Power of One" philosophy necessitates strong teamwork and integration across different agency disciplines. Open communication and a collaborative spirit are essential.

• Innovation & Adaptability: Publicis Groupe operates in a rapidly changing industry. A commitment to embracing new technologies (like AI) and adapting to evolving client needs is paramount.

• Quality & Excellence: Despite the focus on speed and efficiency, maintaining high standards of creative quality and technical execution is non-negotiable.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with strategists, account managers, media planners, and other production specialists. A proactive approach to communication and stakeholder management is key.

• Feedback-Driven: A culture where constructive feedback is shared to improve work and processes. Being open to critique and providing thoughtful input is important.

• Knowledge Sharing: Encouragement of sharing best practices, new techniques, and insights, particularly regarding design production and AI tool usage.

📝 Enhancement Note: The values highlighted here—efficiency, data-driven approach, collaboration, innovation, and quality—are hallmarks of a mature GTM or operations function. For a designer, this means being more than just an executor; it's about contributing to the operational effectiveness of the creative production process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be consistently delivering high-quality, on-brand assets under tight deadlines in a high-volume production environment.

• Adapting to New Technologies: Staying current with rapidly evolving AI design tools and automated production workflows requires continuous learning and adaptation.

• Managing Diverse Deliverables: Effectively handling a wide array of asset types across numerous media and channels, each with unique technical specifications.

• Cross-Team Dependencies: Navigating the complexities of working within a large, integrated agency structure with multiple stakeholders and approval layers.

Learning & Development Opportunities:

• AI & Automation Specialization: Deepen expertise in AI-driven design tools and automated production workflows, becoming a go-to resource for efficiency improvements.

• Advanced Design Skills: Expand capabilities in areas like motion graphics, interactive design, or UX/UI through internal and external training programs.

• Project Management Fundamentals: Gain exposure to project management methodologies to better understand timelines, resource allocation, and client expectations.

• Industry Certifications: Pursue certifications from Meta, Google, or Amazon, enhancing credibility and marketability in digital design and marketing.

• Mentorship: Benefit from working within a large, established organization with opportunities for mentorship from senior designers and production leads.

📝 Enhancement Note: The challenges presented are directly tied to operational effectiveness – managing volume, speed, technology adoption, and complex workflows. The growth opportunities are framed around developing specialized operational skills within the design domain, particularly in leveraging technology for efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a single creative concept across multiple digital and print formats. How do you ensure consistency while optimizing for each medium?" (Focus on workflow, versioning, and technical considerations).

• "How have you used AI tools in your design or production workflow? Can you provide a specific example of how it improved efficiency or quality?" (Be ready with concrete examples of Topaz, GPT Images, etc.).

• "Imagine you receive a brief for a campaign that needs 50 variations of a banner ad for different platforms. How would you approach this task operationally?" (Emphasize process, tools, and potential for automation).

• "How do you manage your workload and prioritize tasks when facing multiple urgent deadlines from different clients or teams?" (Highlight organizational skills, time management, and communication strategies). Company & Culture Questions:

• "What do you know about Publicis Groupe's 'Power of One' model, and how do you see your role contributing to it?" (Show understanding of integration and collaboration).

• "How do you stay updated with the latest design trends and emerging technologies like AI in the creative industry?" (Demonstrate proactivity and a learning mindset).

• "Describe a time you had to collaborate closely with a non-design team (e.g., project management, account services). What were the challenges, and how did you overcome them?" (Focus on communication and cross-functional teamwork). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating specific skills (e.g., adaptation, AI usage, print production).

• Narrative: For each project, tell a story: the challenge, your approach (emphasizing process and tools), the solution, and the outcome (quantify impact if possible, e.g., "reduced production time by X%").

• Tool Focus: Clearly articulate which tools you used for each project, especially Adobe Suite and any AI applications. Be prepared to discuss your proficiency.

• Operational Emphasis: Highlight projects that showcase your ability to handle volume, adhere to strict guidelines, and deliver final artwork efficiently.

📝 Enhancement Note: Interview preparation should strongly emphasize the operational aspects of design production, the practical application of AI tools, and the ability to work within a structured, collaborative agency environment. Demonstrating an understanding of how design impacts broader GTM goals is key.

📌 Application Steps

To apply for this Digital & Graphic Designer position:

• Submit your application through the provided link on the Publicis Groupe careers portal.

• Customize Your Resume: Tailor your resume to highlight your 2+ years of experience in graphic and digital design, specifically mentioning proficiency in Adobe Creative Cloud, AI design tools, and experience with final artwork preparation for print and digital. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of campaign adaptation, brand guideline application, and any projects where you leveraged AI for efficiency or optimization. Be ready to discuss your process and the tools used for each piece.

• Prepare for Technical Discussion: Be ready to articulate your workflow for design production, discuss the technical specifications for print and digital artwork, and explain how you manage multiple projects and deadlines effectively.

• Research Publicis Groupe: Understand the "Power of One" model, Publicis Production's role, and the company's commitment to innovation and data-driven marketing. This will help you align your responses with their culture and operational philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.