DevTools UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: DevTools UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Seattle, Washington, United States (Remote)

Job Type: Full-Time

Category: Product Design / Brand Strategy

Date Posted: 2026-09-18

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and branding of cutting-edge DevTools initiatives, driving 0-to-1 product development from conception to market launch.

• Translate high-level strategic visions into actionable execution roadmaps, ensuring rapid implementation of prototypes and scalable production solutions.

• Architect and refine user interfaces (UI) and user experiences (UX) that are intuitive, efficient, and aligned with developer workflows.

• Develop and maintain a strong brand identity for new initiatives, ensuring consistency across all touchpoints and communication channels.

• Collaborate closely with a world-class team of engineers, researchers, and commercial leaders in a high-growth, autonomous environment.

📝 Enhancement Note: While the title suggests a primary focus on UI/UX and Brand Design, the core responsibilities and tasks indicate a broader product development and strategic execution role within the DevTools domain. This role requires a "builder mindset" and "high-agency," emphasizing end-to-end ownership of initiatives, extending beyond traditional design functions into product strategy and execution. The "m/f/d" (male/female/diverse) designation is a standard European hiring practice indicating commitment to diversity and inclusion.

📈 Primary Responsibilities

• Lead the end-to-end design process for new DevTools products, from user research and concept ideation to high-fidelity prototyping and final UI/UX specifications.

• Develop and implement comprehensive brand strategies, including visual identity, messaging, and brand guidelines, to establish a strong market presence.

• Create detailed user flows, wireframes, mockups, and interactive prototypes to effectively communicate design concepts and user journeys.

• Collaborate with engineering teams to ensure seamless implementation of designs, providing clear documentation and design assets.

• Drive the creation of execution roadmaps, breaking down strategic objectives into tangible design and development milestones.

• Conduct user testing and gather feedback to iterate on designs and continuously improve the user experience.

• Champion the DevTools brand internally and externally, ensuring alignment with the company's overarching mission and values.

• Contribute to the strategic planning and definition of new initiatives, leveraging design thinking and market insights.

• Architect scalable design systems and component libraries to ensure consistency and efficiency across the DevTools product suite.

• Actively participate in cross-functional team meetings, providing design expertise and contributing to overall project success.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives" and "architecting scalable solutions" suggests this role requires not just design execution but also strategic input into product definition and the foundational elements of a product or department. The responsibility for translating "high-level strategic vision into concrete execution roadmaps" implies a need for strong project management and strategic planning skills within the design context.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5-10 years of progressive experience in UI/UX design and brand development, with a proven track record of bringing digital products to market.

• Demonstrated experience in the DevTools or software development space is highly advantageous.

• Experience leading design initiatives from concept to completion, with a strong portfolio showcasing end-to-end product design. Required Skills:

• UI/UX Design: Expertise in creating intuitive, user-centered interfaces and seamless user experiences, with proficiency in industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Design & Identity: Proven ability to develop and evolve brand identities, including visual systems, logos, and brand guidelines.

• Prototyping & Wireframing: Skill in creating low-fidelity wireframes and high-fidelity interactive prototypes to effectively communicate design intent.

• Strategic Planning & Execution: Ability to translate strategic objectives into concrete design and development roadmaps and drive execution.

• English Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly and persuasively.

Preferred Skills:

• Experience with user research methodologies and usability testing.

• Familiarity with front-end development principles and constraints (HTML, CSS, JavaScript).

• Experience in a fast-paced startup or "0-to-1" product development environment.

• Knowledge of design systems and component-based design.

• Understanding of agile development methodologies and cross-functional team collaboration.

📝 Enhancement Note: Given the "builder mindset" and "high-agency" requirements, candidates with a demonstrated history of taking initiative, problem-solving independently, and driving projects without constant oversight will be highly valued. The emphasis on "DevTools" suggests a preference for candidates who understand the specific needs and workflows of software developers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant projects, demonstrating end-to-end product design and brand development.

• Projects should highlight UI/UX design, brand identity development, and the strategic thinking behind design decisions.

• Evidence of translating complex requirements into elegant and functional design solutions.

• Clear articulation of your role, process, and the impact of your design contributions on project outcomes.

• For DevTools-focused projects, demonstrate an understanding of developer workflows and pain points. Process Documentation:

• Showcase your design process, including user research methods, ideation techniques, prototyping stages, and iteration cycles.

• Include examples of how you developed and applied brand guidelines, ensuring visual consistency and strategic alignment.

• Demonstrate your approach to collaborating with engineering and product teams, including communication strategies and handover processes.

• Provide insights into how you measure the success of your designs and incorporate feedback for continuous improvement.

📝 Enhancement Note: The "0-to-1" nature of the initiatives means the portfolio should ideally include examples of new product launches or significant feature developments where the candidate played a foundational role in design and branding. Highlighting the ability to work autonomously and drive projects from scratch will be crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a 100% remote UI/UX & Brand Designer with 5-10 years of experience in the US market, the estimated salary range is $120,000 - $170,000 per year. This range accounts for the specialized nature of DevTools design, the high-impact 0-to-1 initiative focus, and the competitive landscape for experienced remote talent. Benefits:

• Competitive Compensation: Attractive base salary reflective of experience and market value.

• Equity Upside: Significant potential for ownership and financial upside through equity in the company or spin-off ventures.

• Remote Work Flexibility: 100% remote work arrangement, allowing for work from anywhere within Europe or the Americas.

• Maximum Ownership & Autonomy: Opportunity to architect systems, drive strategy, and build initiatives from the ground up without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution and market validation, with direct impact on business outcomes.

• Elite Team Collaboration: Direct collaboration with serial entrepreneurs and a world-class team.

Working Hours:

• While the role is 100% remote, a commitment to standard working hours (approximately 40 hours per week) is expected to ensure effective collaboration and timely execution. Flexibility may be available, but alignment with team availability, particularly for critical project phases, will be necessary.

📝 Enhancement Note: The salary estimate is derived from data for senior UI/UX and Brand Designers in the US, considering the additional strategic and "builder" responsibilities. The "equity upside" is a significant component, as highlighted in the job description, suggesting a strong incentive for long-term commitment and success. The remote work flexibility is specifically stated to be within Europe or the Americas, which is a key consideration for candidates outside these regions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically focused on launching cutting-edge initiatives, with a current emphasis on DevTools). EWOR GmbH operates as a venture builder or incubator, backed by experienced serial entrepreneurs.

Company Size: Likely a lean, agile startup or a new department within a larger structure, characterized by rapid iteration and a focus on building from "0 to 1." The exact size of the specific department is not specified but implies a small, high-impact team.

Founded: EWOR GmbH is associated with serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a foundation built on successful venture creation and exits. This background suggests a culture that values innovation, execution, and entrepreneurial spirit.

Team Structure:

• You will report directly to the department founder, who is a serial entrepreneur with a proven track record.

• You will collaborate with an elite team comprising world-class engineers, researchers, and commercial leaders.

• The structure is designed for maximum ownership and autonomy, minimizing corporate red tape and hierarchy. Methodology:

• Data-Driven Decision Making: Emphasis on achieving market validation and scalable traction, implying a reliance on data to inform strategic and design choices.

• Agile Execution: Focus on "good ideas and fast execution" rather than lengthy approval processes, indicative of agile or lean startup methodologies.

• End-to-End Ownership: A core operational principle where individuals are empowered to manage initiatives from inception through to production and growth.

Company Website: Company URL

📝 Enhancement Note: The company culture is explicitly described as high-growth, autonomous, and execution-focused, directly contrasting with traditional corporate environments. This is a key differentiator for candidates seeking to build and innovate. The backing by successful entrepreneurs suggests a strong network and deep domain expertise guiding the company's ventures.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with significant strategic influence, akin to a Lead or Principal Designer within a startup context. It demands a "high-agency builder mindset" and "extreme end-to-end ownership," indicating responsibilities that extend beyond typical design tasks into product strategy and execution leadership for new initiatives.

Reporting Structure: You will report directly to the department founder, a serial entrepreneur, providing direct access to leadership and high-level strategic discussions. This is a flat reporting structure common in early-stage ventures.

Operations Impact: The role has a direct and significant impact on the success of new, cutting-edge initiatives, particularly within the DevTools domain. Your design and brand strategy will be foundational to market validation, user adoption, and the potential for future spin-offs and institutional backing. You will be instrumental in shaping the product from its inception.

Growth Opportunities:

• Foundational Role in New Ventures: Opportunity to be a core member of new, potentially category-defining ventures, building them from the ground up.

• Entrepreneurial Development: Direct exposure to and mentorship from serial entrepreneurs, fostering an entrepreneurial skillset and mindset.

• Leadership Potential: As initiatives mature and potentially spin off, there will be opportunities for leadership roles in design, product management, or even co-founder positions.

• Skill Expansion: Beyond design, you will gain experience in strategic planning, product execution, market validation, and business development within a high-growth environment.

📝 Enhancement Note: This role offers a unique opportunity for career growth that deviates from traditional corporate ladders. It's geared towards individuals who aspire to have a significant entrepreneurial impact and are comfortable with ambiguity and rapid change. The potential for equity upside further supports this growth trajectory.

🌐 Work Environment

Office Type: 100% Remote. This offers the flexibility to work from anywhere within Europe or the Americas, emphasizing a distributed and asynchronous work culture where feasible.

Office Location(s): While the specific company headquarters or physical offices are not detailed, the remote nature means the "work environment" is primarily digital and collaborative through online tools. The role requires you to be based in Europe or the Americas.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying on collaboration tools for communication, project management, and design reviews.

• Autonomy and Flexibility: The remote setting, combined with the company's culture, supports a high degree of autonomy in managing your workday and work environment.

• Cross-Functional Interaction: Opportunities to engage with a diverse, global team of engineers, researchers, and commercial leaders, fostering a dynamic and intellectually stimulating environment.

Work Schedule: While the role is 100% remote and likely offers flexibility, it is expected to align with standard working hours (approx. 40 hours/week) for effective collaboration with the team. The focus is on output and results, rather than strict adherence to specific hours, but timely communication and responsiveness will be key, especially across different time zones within Europe and the Americas.

📝 Enhancement Note: The remote-first approach is a core aspect of the work environment, catering to individuals who thrive in flexible, distributed settings. The requirement to be based in Europe or the Americas is a practical constraint for time zone management and potential future collaboration needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on the portfolio and alignment with the "high-agency builder mindset."

• Portfolio Presentation & Deep Dive: Candidates will likely present their portfolio, discussing specific projects, their design process, and how they handled 0-to-1 initiatives. Expect questions about strategic thinking, problem-solving, and brand development.

• Founder/Leadership Interview: A discussion with the department founder or senior leadership to assess strategic alignment, cultural fit, and entrepreneurial drive. This will likely involve discussions about vision, execution strategy, and potential for ownership.

• Technical/Skills Assessment (Potential): Depending on the specific needs, there might be a design challenge or a discussion focused on specific DevTools design aspects or brand strategy implementation.

• Final Round: May involve meeting additional team members or a final discussion on role expectations and compensation.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Showcase projects where you were instrumental in bringing a new product or initiative to life from scratch.

• Demonstrate Strategic Impact: Clearly articulate the "why" behind your design decisions, linking them to business objectives and user needs.

• Showcase Brand Development: Include examples of how you built or evolved a brand identity, demonstrating consistency and strategic thinking.

• Detail Your Process: Explain your methodology for research, ideation, prototyping, and iteration, emphasizing your problem-solving approach.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your work (e.g., user adoption, engagement improvements, brand recognition).

• Tailor to DevTools: If you have DevTools experience, explicitly highlight it and discuss your understanding of developer workflows.

Challenge Preparation:

• Be prepared to discuss your approach to designing for developers, considering their unique needs and workflows.

• Think about how you would approach building a brand for a new DevTools product from scratch.

• Practice articulating your strategic vision and how design contributes to achieving business goals.

• Be ready to discuss your experience with autonomy, ownership, and working in fast-paced, ambiguous environments.

📝 Enhancement Note: The interview process is likely to be highly focused on assessing a candidate's ability to operate independently, drive initiatives, and contribute strategically, rather than just executing design tasks. The portfolio is critical for demonstrating this capability.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD, InVision (proficiency in at least one major platform is essential).

• Prototyping Tools: Figma, InVision, ProtoPie, Axure RP.

• Brand & Graphics Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Affinity Designer.

• Collaboration & Project Management: Jira, Asana, Trello, Notion, Slack, Microsoft Teams.

Analytics & Reporting:

• While not a primary focus for this role, familiarity with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions would be beneficial. CRM & Automation:

• Not directly relevant to the core design responsibilities, but awareness of how design impacts CRM and marketing automation workflows could be a plus.

📝 Enhancement Note: Proficiency in modern UI/UX design and prototyping tools is a baseline requirement. The emphasis on "0-to-1" and "architecting scalable solutions" suggests that experience with design systems and component libraries (e.g., Storybook, Zeroheight) would be highly advantageous.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is the drive to take end-to-end responsibility and proactively solve problems without waiting for direction.

• Execution-Oriented: Strong emphasis on fast execution, rapid iteration, and achieving tangible results over extensive planning or approvals.

• Entrepreneurial Spirit: Cultivating a mindset that embraces innovation, risk-taking, and the pursuit of building impactful ventures.

• Collaboration & Elite Teamwork: While autonomous, there's a strong emphasis on working effectively with a world-class team, sharing insights, and contributing to collective success.

• Impact & Growth: A focus on building for significant market validation, scalable traction, and potential future growth or spin-offs.

Collaboration Style:

• Direct & Efficient: Communication is expected to be clear, concise, and focused on driving progress, minimizing unnecessary layers of communication.

• Cross-Functional Integration: Close collaboration with engineering, research, and commercial teams is essential for successful product development.

• Feedback-Driven: An environment where constructive feedback is welcomed and used to refine strategies, designs, and processes.

• Remote-First: Adapting collaboration methods to suit a distributed team, leveraging digital tools effectively for asynchronous and synchronous communication.

📝 Enhancement Note: The culture is designed to attract and retain individuals who are self-starters, thrive in dynamic environments, and are motivated by the opportunity to build something significant from the ground up. It’s a culture that values action and impact above process for process's sake.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Rapid Iteration: Navigating the inherent uncertainty of launching new initiatives from scratch, requiring adaptability and resilience.

• Building from 0-to-1: The challenge of defining and creating a product and brand identity where none existed before, requiring strong conceptualization and strategic foresight.

• Balancing Design Excellence with Speed: Ensuring high-quality design and brand execution while maintaining the rapid pace required for market validation.

• Remote Collaboration: Effectively collaborating and building strong relationships within a fully remote team across potentially different time zones.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct guidance and learning from experienced serial entrepreneurs.

• Strategic Product Development: Deep involvement in defining product strategy, market positioning, and growth plans.

• Leadership Experience: Opportunities to take on leadership responsibilities as new ventures scale.

• Advanced Design Skills: Pushing boundaries in UI/UX and brand strategy for innovative DevTools products.

• Networking: Building connections within a high-caliber network of founders, engineers, and investors.

📝 Enhancement Note: This role is ideal for individuals seeking to accelerate their careers through hands-on experience in venture building and product innovation. The challenges presented are significant but come with equally significant opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a product design initiative from concept to launch in an ambiguous environment. What was your process, and what were the key outcomes?"

• "How would you approach building a brand identity for a new DevTools product aimed at [specific developer segment]? What are the key considerations?"

• "Given a high-level strategic goal for a new DevTools feature, how would you translate that into a concrete design roadmap and execution plan?"

• "How do you balance the need for rapid execution with ensuring a high-quality, user-centered design and brand experience?" Company & Culture Questions:

• "What attracts you to EWOR GmbH's mission and the opportunity to work on '0-to-1' initiatives?"

• "How do you embody a 'high-agency builder mindset' in your work?"

• "Describe your ideal collaboration style within a remote, fast-paced team."

• "How do you see yourself contributing to a culture that prioritizes execution and ownership?" Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the problem, your solution, your role, and the quantifiable results or impact.

• Showcase Process: Walk through your design process, highlighting key decision points and how you navigated challenges.

• Emphasize Brand Strategy: For brand projects, explain the strategic thinking behind the visual identity and messaging.

• Highlight DevTools Relevance: If applicable, emphasize your understanding of developer needs and workflows.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, and how you would adapt your approach to EWOR's specific context.

📝 Enhancement Note: Interviews for this role will heavily scrutinize your ability to think strategically, act autonomously, and demonstrate a proven track record of building and executing. Be ready to provide specific examples that illustrate these qualities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link: https://eworgmbh.recruitee.com/o/devtools-uiux-brand-designer-100-remote-mfd

• Curate Your Portfolio: Select projects that best showcase your UI/UX design, brand development, and "0-to-1" initiative experience. Ensure your portfolio clearly articulates your process, role, and impact. Prioritize examples that demonstrate strategic thinking and a builder's mindset.

• Tailor Your Resume: Highlight experience relevant to product development, strategic execution, and working in fast-paced environments. Use keywords from the job description, such as "DevTools," "UI/UX," "Brand Design," "0-to-1," "strategic vision," and "execution roadmaps."

• Prepare Your Narrative: Be ready to articulate your motivations for joining EWOR GmbH, your understanding of their entrepreneurial culture, and how your skills align with the demands of building new ventures. Practice presenting your portfolio and discussing your contributions.

• Research EWOR GmbH: Familiarize yourself with the backgrounds of the founders (Paul Müller, Petter Made) and their previous ventures to understand the company's ethos and ambitions. Understand the DevTools landscape and potential areas of innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.