Design Manager - Experience

📍 Job Overview

Job Title: Design Manager - Experience

Company: Dyson

Location: Singapore - St James Power Station Headquarters, Singapore

Job Type: Full time

Category: Design Management / Product Experience

Date Posted: 2026-09-16

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead the definition and execution of the end-to-end user experience for Dyson's robotic products, encompassing physical hardware, digital applications, and onboarding processes.

• Drive the strategic vision for how users interact with Dyson's robotics ecosystem, ensuring intuitive, premium, and distinctly Dyson experiences.

• Champion the integration of physical product interaction, human-machine interface (HMI), and digital touchpoints into a cohesive and seamless user journey.

• Collaborate closely with cross-functional teams, including digital design, software engineering, product design, research, and business leaders, to translate complex robotic capabilities into user-friendly solutions.

• Shape the future of robotic experiences by staying abreast of emerging technologies, user behaviors, and market trends to influence product roadmaps and innovation.

📝 Enhancement Note: This role is specifically for a Design Manager with prior experience in robotic systems/products or end-to-end robotics product development, indicating a highly specialized and senior position within Dyson's robotics division. The emphasis on "experience" suggests a focus on the holistic user journey rather than just UI/UX.

📈 Primary Responsibilities

• Define and articulate the user experience vision for Dyson's robotics products across the entire ecosystem, including the physical product, app interface, and connected services.

• Oversee the design of user journeys, behaviors, and interactions that enable users to effectively understand, control, and maximize the benefits of their robotic products, addressing everyday tasks, complex states, and potential faults.

• Collaborate with and guide Digital Design and Software teams to translate experience visions into detailed, prioritized requirements for design, development, and testing.

• Influence the interaction design of the physical robot, including controls, feedback mechanisms, sensors, and on-product displays, ensuring seamless integration with the digital experience.

• Partner with Product Design, Engineering, and HMI teams to simplify complex robotic technologies into intuitive and satisfying user interactions.

• Own and optimize the complete user onboarding journey, from unboxing and initial setup to app connection, first use, and long-term user confidence.

• Develop and communicate a clear experience vision for the product's Human-Machine Interface (HMI) and on-board graphics, ensuring consistency across all touchpoints.

• Act as the primary advocate for user experience within the robotics category, ensuring that user needs and design principles are integrated into product strategy and decision-making.

• Conduct market research and trend analysis to identify opportunities for innovation and to inform the long-term robotics product roadmap (3-5 years).

• Foster a collaborative environment, bringing together diverse teams to align on user-centric goals and drive consensus on experience-related decisions.

• Balance user value, technical feasibility, cost, and product ambition to deliver high-quality, innovative robotic experiences.

📝 Enhancement Note: The responsibilities highlight a strategic and leadership-oriented role, requiring the candidate to influence multiple disciplines and drive a cohesive experience vision across a complex product ecosystem. The emphasis on "end-to-end" and "ecosystem" is crucial.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Industrial Design, Software Engineering, or a related field, or equivalent practical experience. Experience:

• Minimum of 10 years of experience in design leadership, with a significant portion focused on end-to-end product or experience design.

• Proven track record of leading design initiatives for connected products, intelligent hardware, robotics, or complex physical-digital ecosystems.

• Demonstrated experience in defining and delivering cohesive user experiences across multiple touchpoints and platforms, rather than focusing on isolated interfaces. Required Skills:

• Design Management & Leadership: Proven ability to lead and influence multidisciplinary design teams, set strategic direction, and manage design projects from concept to launch.

• Experience Strategy: Expertise in defining holistic user experience strategies, mapping user journeys, and translating them into actionable design requirements.

• Digital Product Design & UX: Strong understanding of digital product design principles, UX methodologies, user research, interaction design, and information architecture.

• Physical Product Interaction: Familiarity with physical product design, HMI principles, and how users interact directly with hardware.

• Robotics/Connected Devices: Experience or a strong understanding of robotics, intelligent hardware, or connected device ecosystems is highly valued.

• Stakeholder Management: Exceptional ability to communicate, influence, and manage expectations with diverse stakeholders, including senior leadership, engineering, software, and business teams.

• Technical Translation: Aptitude for translating complex technical capabilities into simple, intuitive, and desirable user experiences.

• Portfolio: A strong portfolio showcasing end-to-end experience design work, particularly for premium products or complex systems, demonstrating strategic thinking and impactful outcomes.

Preferred Skills:

• Experience with user research methodologies and integrating user feedback into the design process.

• Familiarity with Agile development methodologies and working within cross-functional product teams.

• Knowledge of emerging technologies relevant to robotics and AI.

• Experience with prototyping tools and techniques for both digital and physical interactions.

• Understanding of industrial design principles and manufacturing considerations.

📝 Enhancement Note: The "10+" years of experience and the explicit requirement for prior robotics or complex ecosystem experience suggest this is a senior leadership role. The emphasis on a strong portfolio demonstrating "premium end of the market" work is a critical qualifier.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end user experience design projects, illustrating the entire journey from initial concept to product launch and user interaction.

• Highlight projects that demonstrate the integration of physical product design, digital interfaces (app, web), and onboarding processes into a unified experience.

• Include case studies that detail your strategic approach to defining user needs, translating complex technical requirements, and driving design decisions across multiple touchpoints.

• Present examples of how you have successfully managed multidisciplinary teams and stakeholders to achieve a cohesive product experience.

• Demonstrate a clear understanding of premium product design principles and how they translate into user satisfaction and brand perception. Process Documentation:

• Evidence of defining and documenting user experience requirements, user flows, and interaction specifications for complex digital and physical products.

• Examples of process maps or journey maps that illustrate the user's interaction with the entire product ecosystem.

• Documentation of how user research, testing, and feedback were integrated into the design and development lifecycle.

• Case studies detailing how you managed trade-offs between user needs, technical feasibility, and business objectives to deliver an optimized experience.

📝 Enhancement Note: The portfolio is expected to demonstrate a strategic, holistic approach to experience design, emphasizing the integration of various product elements and the ability to manage complex projects and teams, aligning with the senior nature of the role.

💵 Compensation & Benefits

Salary Range:

Given the senior nature of this Design Manager role at a global technology leader like Dyson, and the specialized requirements for robotics and end-to-end experience design in a high-cost-of-living location like Singapore, the estimated annual salary range is between SGD 150,000 and SGD 220,000. This estimate is based on regional market data for senior design leadership roles in technology companies, factoring in the extensive experience (10+ years) and specialized skills required.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off, including vacation, sick leave, and public holidays in Singapore.

• Retirement savings plan (e.g., CPF contributions).

• Employee discounts on Dyson products.

• Opportunities for professional development, training, and attending industry conferences.

• Relocation assistance may be available for international candidates.

• Potential for performance-based bonuses.

• Access to Dyson's state-of-the-art facilities and innovation labs. Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• The role is on-site, requiring consistent presence at the Singapore headquarters.

• While standard hours apply, flexibility may be expected to meet project deadlines and collaborate with global teams across different time zones.

📝 Enhancement Note: Salary is an estimation based on industry benchmarks for senior design leadership in Singapore. Benefits are typical for a multinational technology company of Dyson's caliber.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics, Engineering, Design, Technology, Robotics. Dyson is a global technology company renowned for its innovative approach to product design and engineering, consistently pushing boundaries in categories like vacuum cleaners, air purifiers, hair care, and now, robotics.

Company Size: Dyson operates as a large enterprise, employing thousands of individuals globally. This scale provides opportunities for significant impact and cross-functional collaboration but also requires navigating established processes and structures.

Founded: Dyson was founded in 1991 by Sir James Dyson. Its history is marked by a relentless pursuit of innovation, challenging established technologies and creating entirely new product categories. This ethos of challenging convention is deeply embedded in its culture.

Team Structure:

• The Design Manager will likely be part of a larger Robotics Design or Product Development team within Dyson's global R&D structure.

• This team will comprise specialists in industrial design, digital design, software engineering, HMI, user research, and product management.

• The reporting structure will involve reporting to a senior design director or head of robotics design, with direct leadership of a team of designers and experience strategists.

• Collaboration will be highly cross-functional, involving close partnerships with engineering, software development, product marketing, and innovation teams. Methodology:

• Dyson emphasizes a user-centric and iterative design process, often referred to as the "Dyson Way." This involves deep user understanding, rapid prototyping, rigorous testing, and a commitment to refining products until they meet Dyson's high standards.

• Data-driven decision-making is crucial, with a focus on understanding user behavior, product performance, and market trends.

• A strong emphasis is placed on design thinking principles, problem-solving, and fostering a culture of continuous improvement and innovation.

Company Website: https://www.dyson.com/

📝 Enhancement Note: Dyson's culture is characterized by innovation, a strong engineering and design focus, and a commitment to challenging the status quo. The "experience" aspect of this role aligns with Dyson's broader mission to create superior user experiences through technology.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the design function, specifically focused on product experience. It is beyond individual contribution and requires strategic oversight, team management, and significant influence on product direction. The "Design Manager - Experience" title indicates a leadership role responsible for shaping how users interact with complex robotic systems.

Reporting Structure: The Design Manager will report to a higher-level design leader (e.g., Head of Design, Director of Product Experience) within the Robotics division. They will also be responsible for leading and mentoring a team of designers, UX specialists, and potentially HMI engineers. Collaboration will extend across various departments, including engineering, software, research, and product management.

Operations Impact: The Design Manager's impact will be profound, directly shaping the user's perception and interaction with Dyson's robotic products. By ensuring intuitive, premium, and seamless experiences, this role will be critical in driving product adoption, customer satisfaction, brand loyalty, and ultimately, commercial success for Dyson's robotics portfolio. Their work will bridge the gap between advanced robotics technology and everyday user needs, making complex innovation accessible and desirable.

Growth Opportunities:

• Leadership Advancement: Potential to progress into roles like Head of Design for Robotics, Director of Product Experience, or a similar senior leadership position overseeing broader product categories or design disciplines.

• Strategic Influence: Opportunity to shape Dyson's long-term robotics product strategy and roadmap, influencing the direction of innovation in a rapidly evolving field.

• Specialization Deepening: Further specialization in advanced robotics interfaces, AI-driven user experiences, or complex physical-digital system design.

• Global Mobility: Potential for international assignments or leadership opportunities within Dyson's global design network.

• Mentorship & Development: Opportunity to mentor junior designers and contribute to the development of Dyson's design talent pool.

📝 Enhancement Note: This role offers significant growth potential within a pioneering technology company, with opportunities to lead complex projects, influence strategic direction, and advance into higher levels of design leadership.

🌐 Work Environment

Office Type: The role is based at Dyson's Singapore headquarters at St James Power Station, which is likely a modern, state-of-the-art facility designed to foster innovation and collaboration. Dyson offices are typically equipped with advanced technology and amenities to support creative and productive work.

Office Location(s): Singapore - St James Power Station Headquarters. This location offers a vibrant urban environment with excellent connectivity and access to amenities.

Workspace Context:

• Collaborative Environment: Dyson's workspaces are designed to encourage cross-pollination of ideas, with open-plan areas, meeting rooms, and dedicated project spaces. Expect a dynamic and collaborative atmosphere where interaction with diverse teams is common.

• Tools and Technology: Access to cutting-edge design software, hardware prototyping equipment, VR/AR tools, and other advanced technologies relevant to robotics and digital product design.

• Team Interaction: Opportunities for daily interaction with a multidisciplinary team of designers, engineers, researchers, and product managers, fostering a rich exchange of knowledge and perspectives.

Work Schedule: The role is on-site, requiring a consistent presence at the Singapore headquarters. While standard working hours (approximately 40 hours/week) are expected, the nature of design leadership in a global innovation company often involves a degree of flexibility to accommodate project deadlines, international team coordination, and evolving priorities.

📝 Enhancement Note: The on-site requirement at a prestigious headquarters suggests a highly integrated and collaborative work environment, emphasizing in-person interaction and access to Dyson's advanced facilities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager about your experience, leadership style, and understanding of robotics/experience design. This may include behavioral questions.

• Portfolio Review & Presentation: A critical stage where you will present your portfolio, detailing your approach to end-to-end experience design for complex products. Expect to discuss your strategic thinking, problem-solving process, and how you lead teams.

• Cross-Functional Interviews: Meetings with key stakeholders from engineering, software, research, and product management to assess your ability to collaborate and influence across disciplines.

• Senior Leadership Interview: A final interview with a senior executive to assess strategic alignment, vision, and overall suitability for the role and Dyson's culture.

Portfolio Review Tips:

• Focus on End-to-End: Clearly illustrate projects that span the entire user journey, from initial concept and user research to detailed interaction design and product launch.

• Showcase Robotics/Complex Systems: Prioritize examples that involve robotics, connected devices, or other complex physical-digital ecosystems. If direct robotics experience is limited, emphasize transferable skills from similar complex product domains.

• Demonstrate Strategic Thinking: Explain the "why" behind your design decisions. Articulate the user problems you were solving, the strategic goals, and the trade-offs you made.

• Highlight Leadership & Collaboration: Use case studies to show how you led design teams, managed stakeholders, and fostered collaboration across disciplines.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the impact of your design work on user satisfaction, product adoption, or business objectives.

• Premium Quality: Ensure your presentation is polished, professional, and reflects the high standards expected at Dyson.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that require you to think critically about a robotic product's user experience, identify areas for improvement, or propose new interaction paradigms.

• Practice articulating your thought process clearly and concisely, especially when discussing complex technical concepts or user flows.

• Research Dyson's current product portfolio, particularly their approach to technology and user experience, to understand their design philosophy.

📝 Enhancement Note: The interview process is likely rigorous, with a strong emphasis on portfolio review and the ability to demonstrate strategic leadership and cross-functional collaboration within a complex product domain.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency with industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects), and potentially specialized tools for 3D design (e.g., SolidWorks, Rhino) or animation.

• UX Research & Analysis Tools: Experience with user research platforms, survey tools (e.g., SurveyMonkey, Typeform), and analytics platforms (e.g., Google Analytics, Mixpanel) to understand user behavior.

• Project Management & Collaboration: Tools like Jira, Confluence, Asana, or Trello for managing design workflows, tracking progress, and facilitating team communication.

Analytics & Reporting:

• Product Analytics: Familiarity with tools that track user interaction within digital applications and connected devices to identify patterns, pain points, and opportunities for optimization.

• Data Visualization Tools: Experience with platforms like Tableau, Power BI, or Looker to create dashboards and reports that communicate key user experience metrics and insights to stakeholders.

CRM & Automation:

• While not a direct CRM management role, understanding how user data flows from connected devices and apps into CRM or customer data platforms (CDPs) is beneficial for holistic experience design.

• Familiarity with how automation can enhance user onboarding and ongoing engagement within connected product ecosystems.

📝 Enhancement Note: The technology stack emphasizes tools for digital design, prototyping, user research, and cross-functional collaboration, with an understanding of how data informs experience design in connected product environments.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: A relentless drive to question existing norms, explore new possibilities, and challenge convention to create groundbreaking products.

• User-Centricity: A deep commitment to understanding user needs and delivering exceptional experiences that solve real problems and delight customers.

• Engineering Excellence: A foundation in rigorous engineering and scientific principles, ensuring products are not only innovative but also robust, reliable, and performant.

• Design Rigor: A meticulous approach to design, focusing on detail, quality, and the seamless integration of form and function.

• Ambition & Drive: A passion for setting high standards, pushing boundaries, and achieving ambitious goals.

Collaboration Style:

• Cross-Functional Integration: Dyson fosters a highly collaborative environment where designers, engineers, software developers, researchers, and business teams work in close proximity and with shared objectives.

• Constructive Challenge: Openness to rigorous debate and constructive criticism, where ideas are challenged based on merit, data, and user needs to arrive at the best solutions.

• Shared Ownership: A culture where teams take collective responsibility for the product's success, from concept to market, and beyond.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings across teams to accelerate innovation and maintain high standards.

📝 Enhancement Note: Dyson's culture values innovation, user focus, and engineering rigor, driving a collaborative approach to problem-solving and product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Robotics: Designing intuitive experiences for complex robotic systems that involve a blend of physical, digital, and autonomous behaviors presents a significant design challenge.

• Balancing Innovation and Usability: Translating cutting-edge robotic capabilities into experiences that are simple, reliable, and accessible to a broad consumer base requires careful balancing of ambition and practicality.

• Ecosystem Integration: Ensuring seamless interaction and data flow across multiple touchpoints (physical product, app, cloud services) for a cohesive user experience.

• Rapid Technological Evolution: Staying ahead of rapidly advancing robotics, AI, and IoT technologies to continuously innovate and maintain product leadership.

• Cross-Functional Alignment: Navigating diverse perspectives and priorities across engineering, software, and business teams to drive a unified experience vision.

Learning & Development Opportunities:

• Exposure to Advanced Robotics: Working at the forefront of robotics technology and its application in consumer products.

• Cross-Disciplinary Skill Development: Opportunities to deepen understanding of software development, hardware engineering, AI, and user research principles.

• Strategic Product Influence: The chance to significantly impact Dyson's future product roadmap and innovation strategy in the robotics space.

• Leadership Mentorship: Learning from and contributing to Dyson's experienced leadership team and design community.

• Industry Trends: Continuous learning about emerging consumer technology trends, user behaviors, and competitive landscapes.

📝 Enhancement Note: The role offers the challenge of shaping a new frontier in consumer technology, with ample opportunities for professional growth through exposure to advanced technologies and strategic leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of an end-to-end experience for a complex, connected product. What were the key challenges, and how did you overcome them?" (Focus on your process, stakeholder management, and ability to integrate physical/digital elements.)

• "How would you approach defining the user experience for a new robotic product that needs to be both highly capable and incredibly simple to use for a non-technical audience?" (Prepare to outline your strategic approach, user research methods, and key interaction principles.)

• "Imagine a scenario where engineering feasibility conflicts with your ideal user experience. How do you navigate such trade-offs and arrive at a solution that satisfies both user needs and technical constraints?" (Demonstrate your problem-solving skills and ability to find pragmatic, user-centered solutions.) Company & Culture Questions:

• "What excites you most about Dyson's approach to innovation and design, particularly in the robotics space?" (Research Dyson's history, values, and recent product launches.)

• "How do you foster a culture of collaboration and constructive challenge within a design team and across cross-functional departments?" (Relate to Dyson's collaborative environment and emphasis on engineering excellence.)

• "How do you ensure that user experience considerations are prioritized throughout the product development lifecycle, from concept to launch and beyond?" (Showcase your user-centric approach and ability to advocate for the user.) Portfolio Presentation Strategy:

• Structure your narrative: For each case study, clearly articulate the problem, your role and responsibilities, your strategic approach, the design process, the solutions, and the outcomes/impact.

• Emphasize "End-to-End": Explicitly show how your work spans multiple touchpoints and integrates physical and digital aspects of the product.

• Highlight Leadership: Discuss how you led teams, managed stakeholders, and influenced decision-making.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your design work.

• Prepare for Q&A: Anticipate questions about your design choices, trade-offs, and how you approach challenges. Be ready to discuss future trends in robotics and AI.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership in complex product environments, and a deep understanding of user-centered design principles, especially as applied to robotics and connected ecosystems.

📌 Application Steps

To apply for this Design Manager position at Dyson:

• Submit your Application: Complete the online application form through the provided Workday portal, ensuring all sections are filled accurately.

• Curate Your Portfolio: Select 2-3 of your most relevant projects that showcase end-to-end experience design for complex products, preferably involving robotics, connected devices, or physical-digital ecosystems. Ensure your portfolio highlights your leadership, strategic thinking, and ability to integrate multiple design disciplines.

• Tailor Your Resume: Update your resume to emphasize your experience in design management, robotics/connected product design, user experience strategy, HMI, and stakeholder management. Use keywords from the job description and quantify achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio case studies concisely, focusing on your strategic approach, leadership, and the impact of your work. Be ready to discuss your understanding of Dyson's design philosophy and the future of robotic experiences.

• Research Dyson: Thoroughly research Dyson's company values, mission, recent product innovations (especially in robotics), and their approach to design and engineering. Understand their commitment to challenging convention and creating superior user experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.