[DESIGN] ESPECIALISTA PRODUCT DESIGNER I

📍 Job Overview

Job Title: ESPECIALISTA PRODUCT DESIGNER I

Company: Stone

Location: Remoto (Brazil)

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: 2026-09-03

Experience Level: 7+ Years (Senior/Specialist)

Remote Status: Fully Remote

🚀 Role Summary

• Drive product vision and strategic roadmap definition through advanced user research and data analysis.

• Establish and maintain design system standards, ensuring consistency and quality across multiple product platforms.

• Lead cross-functional stakeholder alignment, facilitating strategic decision-making within product tribes.

• Translate business needs into user-centric solutions, validating hypotheses through rigorous testing and analysis.

• Leverage Generative AI tools to optimize and scale conversational design and content creation processes.

📝 Enhancement Note: This role is situated within a "tribe" structure, common in agile tech organizations, suggesting a focus on specialized, cross-functional teams. The emphasis on "Product Designer Specialist I" and the 7+ years of experience indicate a senior-level position requiring significant autonomy and strategic influence, rather than purely execution. The inclusion of Generative AI and Conversational Design points towards a forward-thinking approach to product development and user experience, particularly within a fintech context. While the job description is in Portuguese, the derived location is Brazil, and the remote status is noted as "Remote OK" with a derived remote location in Brazil.

📈 Primary Responsibilities

• Define and direct the product vision and business strategy for multiple products within a designated tribe, influencing the overall product roadmap.

• Lead in-depth customer journey discovery and analysis using advanced research techniques and exploratory data analysis to identify user needs and pain points.

• Translate complex business requirements and user insights into well-defined interface designs and interaction patterns, ensuring seamless user experiences.

• Develop, maintain, and enforce adherence to a comprehensive Design System, setting standards for interaction, architecture, and visual consistency across all product platforms.

• Coordinate and facilitate effective collaboration with diverse stakeholders (e.g., product managers, engineers, marketing, sales), ensuring strategic alignment and clear communication throughout the product development lifecycle.

• Define, validate, and track key performance indicators (KPIs) and success metrics for product initiatives, directly impacting the prioritization of roadmap items and measuring business outcomes.

• Design and execute hypothesis-driven experiments and A/B tests to validate design solutions and inform iterative product improvements.

• Act as a subject matter expert and reference point for design decisions within the tribe, providing technical guidance and constructive feedback to team members.

• Utilize Generative AI tools (Claude, Gemini) to optimize, structure, and scale conversational design, content flows, and prompt engineering for AI-powered features.

• Develop and refine advanced prompts to ensure brand voice consistency, clarity, and efficiency in conversational AI interactions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, deep user understanding, technical design expertise, and cross-functional influence. The explicit mention of "tribe" structure and "stakeholder management" are critical for operations professionals to understand the collaborative environment. The integration of AI tools for conversational design is a key differentiator, suggesting a need for candidates to be proficient in emerging technologies.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field.

• Master's degree or equivalent advanced study in a relevant discipline is a plus. Experience:

• Minimum of 7 years of professional experience in Product Design, UX/UI Design, or a similar role.

• Demonstrated experience leading the end-to-end design process for products that have been successfully launched in a market.

• Proven ability to manage and resolve ambiguous problems with ill-defined scopes, requiring difficult prioritization and a balance of speed and quality. Required Skills:

• Product Design & Strategy: Expertise in defining product vision, business strategy, and tactical direction. Ability to translate organizational strategy into actionable design plans.

• User Research & Analysis: Advanced proficiency in user research methodologies (qualitative and quantitative), exploratory data analysis, and user journey mapping to uncover insights and inform design decisions.

• Design Systems: Deep understanding and practical experience in creating, maintaining, and scaling Design Systems, including interaction patterns, architectural standards, and component libraries.

• Stakeholder Management & Influence: Exceptional ability to coordinate, facilitate, and influence diverse stakeholders, build trust, and ensure alignment on strategic decisions within a cross-functional team.

• Prototyping & Wireframing: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD) for creating low-fidelity to high-fidelity mockups and interactive prototypes.

• Agile Methodologies: Experience working within agile development environments, collaborating closely with product managers and engineers.

Preferred Skills:

• Generative AI & Conversational Design: Hands-on experience using Generative AI tools (Claude, Gemini) for content creation, conversational design, and prompt engineering.

• Metrics & KPI Management: Experience in defining, validating, and tracking product success metrics and KPIs to drive data-informed decision-making.

• Cross-functional Leadership: Proven ability to mentor junior designers, disseminate technical knowledge, and foster a collaborative team environment.

• Platform Design Principles: Understanding of interface construction principles for different platforms (web, mobile, etc.) and their respective coding implications.

• Fintech Industry Experience: Familiarity with the financial technology landscape, regulatory considerations, and user needs within this sector.

📝 Enhancement Note: The experience requirement of "7+ years" and "led some project launched in some market" clearly positions this as a senior or specialist role. The emphasis on "ambiguous problems" and "difficult prioritization" highlights the need for seasoned professionals who can operate with autonomy. The explicit mention of Generative AI tools like Claude and Gemini is a significant differentiator, indicating a need for candidates to be at the forefront of AI adoption in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Product Design Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in the entire product development lifecycle, from initial problem definition and user research to final solution implementation and post-launch analysis.

• Design System Implementation: Provide examples demonstrating your experience in developing, contributing to, or leveraging Design Systems. Highlight how you ensured consistency and scalability.

• Problem-Solving & Strategic Impact: Clearly articulate the business problem addressed, your approach to solving it, and the measurable impact (e.g., user adoption, conversion rates, efficiency gains, revenue impact) your design solutions achieved. Quantify results wherever possible.

• Collaboration & Stakeholder Alignment: Include examples that demonstrate your ability to work with cross-functional teams and manage stakeholder expectations, showcasing how you facilitated decision-making and gained buy-in.

• AI/Conversational Design Examples: If applicable, include examples of how you've used AI tools in design processes, particularly for conversational interfaces or content optimization.

Process Documentation:

• User Research & Analysis Documentation: Samples of user research plans, personas, journey maps, and data analysis reports that informed your design decisions.

• Design Process Frameworks: Illustrate your personal design process, including how you approach discovery, ideation, iteration, and validation.

• Metrics & KPI Integration: Demonstrate how you defined and tracked success metrics for your design initiatives, showing the connection between design efforts and business outcomes.

📝 Enhancement Note: For a senior Product Designer role, a portfolio is crucial. It needs to go beyond just showcasing final UIs. Applicants must demonstrate strategic thinking, problem-solving capabilities, and a clear understanding of how their design work impacts business objectives and user satisfaction. The inclusion of AI tools in the portfolio is a strong plus.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Product Designers in Brazil with 7+ years of experience, particularly within the fintech sector and for remote roles, the estimated salary range is R$ 15,000 - R$ 22,000 per month (Gross). This estimate considers the specialist nature of the role, the required experience, and the remote work arrangement. Benefits:

• Fixed Salary

• Variable Compensation Package* (PLR, ILP, or Commission, based on role eligibility)

• Health and Dental Insurance with co-participation (exceptions for individuals with disabilities)

• Virtual Hospital Verde: 24/7 telemedicine service

• Medication Subsidy

• Meal Voucher and/or Food Voucher (Pluxee)

• Childcare Assistance (for children up to 5 years and 11 months)

• Assistance for Child with Disability

• Life Insurance

• Fuel Assistance or Commute Assistance*

• Home Office Assistance* (for Hybrid or Remote contracts)

• Welcome Kit for New Parents

• SESC Partnership*

• Education Benefit: Internal self-development platform (Studa and Biblioteca Stone)

• Acolhe360º: Free emotional support

• Quick Massage and Clinic*

• Optional Benefits: Wellhub (TotalPass), Pet Club, Flash, Férias&Co, VT, Allya, Educational Partnerships.

Working Hours:

• Standard 40 hours per week, with flexibility expected for a remote role, particularly when collaborating across different time zones or meeting critical project deadlines.

📝 Enhancement Note: The salary range is an estimate based on the senior/specialist level, the fintech industry in Brazil, and the remote nature of the role. This range aims to be competitive for the specified experience and responsibilities. The benefits package is extensive, reflecting a comprehensive approach to employee well-being and development, common in larger tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), Payments, Technology Services. Stone is a major player in the Brazilian payments industry, focusing on providing technology and financial services to entrepreneurs.

Company Size: Over 15,000 employees. This indicates a large, established organization with structured processes and significant resources, but also potential for both specialized teams and broader organizational initiatives.

Founded: The company was founded with a mission to transform the payments industry and serve Brazilian entrepreneurs, suggesting a strong customer-centric ethos and a drive for innovation.

Team Structure:

• Tribe-Based Organization: The role is situated within a "tribe," which typically implies a cross-functional, agile team focused on a specific product area or business objective. This structure promotes autonomy, rapid decision-making, and close collaboration.

• Cross-Functional Collaboration: Expect to work closely with Product Managers, Engineers, Data Analysts, Researchers, and potentially Marketing and Sales teams within your tribe.

• Reporting Structure: The "Specialist I" title and emphasis on leadership suggest reporting to a Design Lead, Product Lead, or Tribe Lead, with significant influence over tactical decisions within the tribe.

Methodology:

• Customer-Centric Approach: Driven by the core value "O cliente é a razão" (The customer is the reason), all operations and design decisions are expected to prioritize customer success and satisfaction.

• Data-Driven Decision Making: The "Cabeça de dono" (Owner's Mindset) value emphasizes using technology and data to make informed decisions. Expect a strong reliance on analytics and user research.

• Agile & Iterative Development: The "Direto ao ponto" (Straight to the point) value suggests a focus on efficiency, simplicity in solutions, and iterative improvements.

• Collaborative Excellence: The "Excelência é um jogo de equipe" (Excellence is a team game) value underscores the importance of teamwork, collaboration, and building long-term success together.

• Passion for Detail: The "Paixão em cada detalhe" (Passion in every detail) value highlights a commitment to high quality, attention to detail, and exceeding expectations.

Company Website: https://www.stone.com.br/

📝 Enhancement Note: Understanding Stone's culture is critical. The five core values are actionable and should guide how candidates approach their work and interviews. The "tribe" structure is a key organizational element for operations professionals to grasp, as it defines collaboration dynamics and decision-making processes.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Especialista Product Designer I," indicating a senior or specialist level within the product design function. It signifies a move beyond individual contribution to include strategic guidance, team influence, and leadership in defining product direction. The expectation is for the individual to be a reference point for design excellence within their tribe.

Reporting Structure: While not explicitly stated, this role likely reports to a Design Manager, Product Lead, or a Senior Leader within the designated "tribe." The emphasis on influencing strategic decisions suggests a high degree of autonomy and direct interaction with senior stakeholders.

Operations Impact: The Product Designer Specialist is expected to have a direct impact on the company's revenue and business decisions by:

• Defining product vision and roadmap, which directly influences market competitiveness and user acquisition/retention.

• Driving customer satisfaction and loyalty through superior user experiences, leading to increased repeat business and reduced churn.

• Identifying and capitalizing on new market opportunities through in-depth user research and data analysis.

• Optimizing conversion funnels and user flows, directly contributing to sales performance and operational efficiency.

• Ensuring design consistency and quality, which reinforces brand trust and credibility. Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer role, managing a team of designers or taking ownership of larger product areas.

• Strategic Influence: Opportunities to shape the product strategy and roadmap for key business initiatives within Stone.

• Specialization: Deepen expertise in areas like Generative AI, Conversational Design, or specific product domains within fintech.

• Cross-functional Mobility: Potential to move into Product Management or other strategic roles within the organization, leveraging design and business acumen.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall growth and skill development of the design team.

📝 Enhancement Note: The growth path for a Product Designer Specialist at Stone appears robust, offering opportunities for both technical specialization and leadership progression. Understanding how design impacts revenue and operations is key to articulating one's value in this role.

🌐 Work Environment

Office Type: The job is listed as "Remoto" (Remote) with a derived location in Brazil, indicating a fully remote work arrangement. This suggests a distributed workforce model.

Office Location(s): While the role is remote, Stone operates extensively across Brazil. The derived location being Brazil implies that candidates should be legally authorized to work there or be willing to establish residency if required for specific remote arrangements (though typically remote roles imply flexibility).

Workspace Context:

• Distributed Collaboration: Expect to utilize digital collaboration tools extensively for communication, design reviews, and project management.

• Technology Access: As a tech-focused company, assume access to modern design software, collaboration platforms, and potentially hardware provided or subsidized by the company (e.g., home office allowance).

• Team Interaction: While remote, there will be structured opportunities for team interaction through virtual meetings, design critiques, and potentially occasional in-person or virtual team-building events. The focus on "collaboration" and "team game" values suggests an effort to maintain strong team cohesion despite the remote setup.

Work Schedule:

• The standard working hours are 40 hours per week. However, as a remote role in a dynamic fintech environment, flexibility is often expected. This might include adjusting hours to accommodate cross-functional team needs, project deadlines, or collaboration with colleagues in different time zones within Brazil.

📝 Enhancement Note: The fully remote nature of the role is a key factor. Candidates should be comfortable with asynchronous communication, digital collaboration tools, and self-management. The company's culture emphasizes teamwork, which implies active participation in virtual team activities.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio for relevant experience and skills, with a strong emphasis on case studies demonstrating strategic impact and problem-solving.

• Recruiter Screening: A preliminary conversation to assess cultural fit, motivation, salary expectations, and overall suitability for the role.

• Hiring Manager Interview: In-depth discussion with the hiring manager to explore your experience, design philosophy, leadership capabilities, and alignment with the tribe's objectives.

• Design Challenge / Portfolio Review: This is a critical stage. You may be asked to present 1-2 detailed case studies from your portfolio, explaining your process, decisions, and outcomes. Alternatively, a practical design challenge might be assigned to assess your problem-solving skills and approach.

• Cross-functional Interviews: Meetings with key stakeholders (e.g., Product Managers, Engineering Leads) to evaluate your collaboration skills, communication style, and ability to influence across disciplines.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Storytelling is Key: Structure your case studies as narratives. Clearly define the problem, your role, the process you followed, the challenges you encountered, the solutions you designed, and the measurable impact.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion, reduced error rates, improved user satisfaction scores).

• Showcase Strategic Thinking: Explain why you made certain design decisions, linking them back to business goals and user needs. Don't just show pretty UIs.

• Highlight Collaboration: Illustrate how you worked with engineers, product managers, and other stakeholders. Show examples of how you navigated differing opinions or secured buy-in.

• AI Integration: If you have relevant examples of using AI tools (Claude, Gemini) in your design process, highlight them clearly. Explain the benefits and outcomes achieved.

• Prepare for Questions: Be ready to answer detailed questions about your process, decision-making, and the trade-offs you made.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, ensure you fully understand the problem, the target audience, and the business objectives.

• Define Your Approach: Outline a clear process (e.g., research, ideation, wireframing, prototyping, testing) before diving into execution.

• Focus on Impact: Even in a hypothetical challenge, consider how your solution would drive business value or improve user experience.

• Time Management: Be mindful of any time constraints. Prioritize the most critical aspects of the design problem.

• Presentation Skills: Practice articulating your thought process and design rationale concisely and effectively.

📝 Enhancement Note: The interview process emphasizes a deep dive into the candidate's problem-solving abilities, strategic thinking, and collaborative skills. The portfolio review is paramount, requiring candidates to articulate not just design execution but also the strategic reasoning and business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe XD.

• User Research Platforms: Tools for surveys, interviews, usability testing (e.g., UserTesting.com, Maze, SurveyMonkey).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello (common in agile environments).

• Generative AI Tools: Claude, Gemini (explicitly mentioned for content/conversational design).

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics, Adobe Analytics.

• Data Visualization: Tableau, Power BI, Looker (for understanding user behavior and performance metrics).

• CRM Data: Access to Salesforce, HubSpot, or internal CRM data might be required to understand customer journeys and business context.

CRM & Automation:

• While not a direct CRM role, understanding CRM principles and how design impacts user journeys within a CRM context is beneficial.

• Integration Tools: Awareness of how design outputs integrate with development pipelines and potentially with automation tools.

📝 Enhancement Note: Proficiency in core design tools is a given. The specific mention of Claude and Gemini for Generative AI in conversational design is a key differentiator. Familiarity with product analytics tools is crucial for data-informed design.

👥 Team Culture & Values

Operations Values:

• Customer Centricity ("O cliente é a razão"): All design decisions must demonstrably serve the customer's needs and contribute to their success. This means prioritizing user experience, ease of use, and delivering tangible value.

• Ownership & Accountability ("Cabeça de dono"): Take initiative, act with responsibility, and leverage technology and data to make informed decisions. This implies proactive problem-solving and a willingness to go the extra mile.

• Efficiency & Simplicity ("Direto ao ponto"): Focus on understanding complex problems deeply and delivering simple, effective solutions. Avoid unnecessary complexity in design and process.

• Collaboration & Teamwork ("Excelência é um jogo de equipe"): Build long-term success by working effectively within a team, fostering collaboration, and contributing to a supportive environment. This requires active listening and open communication.

• Attention to Detail & Passion ("Paixão em cada detalhe"): Approach work with enthusiasm, meticulous attention to detail, and a drive to surprise and delight users. This translates to high-quality design output and a commitment to excellence.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with product managers, engineers, data analysts, and other business stakeholders.

• Open Communication & Feedback: The culture encourages open dialogue, active listening, and the constructive exchange of ideas and feedback to refine solutions and drive innovation.

• Knowledge Sharing: A strong emphasis on sharing expertise, best practices, and learnings within the tribe and across the broader design community at Stone.

• Data-Informed Iteration: Collaboration is often driven by data insights, leading to iterative design processes where solutions are continuously tested and improved based on performance metrics.

📝 Enhancement Note: The five core values are the bedrock of Stone's culture and directly influence how operations and design professionals are expected to behave and collaborate. Candidates should align their responses and approach with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The role requires tackling ill-defined problems and making difficult prioritization decisions with incomplete information, demanding strong analytical and decision-making skills.

• Balancing Stakeholder Needs: Effectively managing expectations and aligning diverse stakeholder interests (e.g., business goals, technical constraints, user needs) to achieve optimal product outcomes.

• Driving Strategic Adoption: Influencing and securing buy-in for design strategies and recommendations from senior leadership and cross-functional teams.

• Rapid Technological Evolution: Staying ahead of emerging technologies, particularly in AI and conversational design, and integrating them effectively into product development.

• Scaling Design Systems: Ensuring the Design System remains robust, scalable, and relevant as the product portfolio grows and evolves.

Learning & Development Opportunities:

• Advanced AI/ML in Design: Opportunities to deepen expertise in using Generative AI and other machine learning applications for design and content creation.

• Fintech Product Strategy: Gain in-depth knowledge of the fintech industry, market dynamics, and product strategies within a leading company.

• Leadership & Mentorship: Develop leadership skills through managing design initiatives, mentoring junior colleagues, and potentially leading design projects or teams.

• Cross-functional Skill Development: Broaden understanding of product management, engineering processes, and business operations through close collaboration.

• Industry Conferences & Training: Potential access to industry events, workshops, and certifications to enhance skills in product design, UX, and emerging technologies.

📝 Enhancement Note: Identifying these challenges and framing them as opportunities for growth and skill development will be key for candidates. The company provides avenues for continuous learning and professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define the product vision for a complex feature or product with an ambiguous scope. How did you approach it, and what was the outcome?" (Focus on strategy, research, and impact).

• "How do you balance conflicting priorities from different stakeholders (e.g., business, engineering, user needs) when developing a product roadmap?" (Focus on negotiation, influence, and prioritization).

• "Walk us through your process for creating or evolving a design system. What are the key challenges, and how do you ensure its adoption and ongoing relevance?" (Focus on system thinking, scalability, and collaboration). Company & Culture Questions:

• "How do Stone's core values (Customer is the Reason, Owner's Mindset, Straight to the Point, Excellence is a Team Game, Passion in Every Detail) resonate with your personal work philosophy and experience?" (Prepare specific examples for each value).

• "How would you foster collaboration and knowledge sharing within a remote 'tribe' structure, especially when working on complex design challenges?" (Focus on communication, tools, and proactive engagement).

• "How do you measure the success of your design work, and how do you ensure your designs contribute to key business objectives like revenue growth or customer retention?" (Focus on metrics, KPIs, and ROI). Portfolio Presentation Strategy:

• Select High-Impact Cases: Choose 2-3 case studies that best showcase your strategic thinking, problem-solving skills, and impact, ideally including a project with significant market launch or AI integration.

• Tell a Compelling Story: Structure each case study as a narrative: Problem -> Your Role -> Process -> Challenges -> Solution -> Impact (Quantified).

• Highlight Strategic Decisions: Clearly articulate why you made specific choices, linking them to user needs and business goals.

• Demonstrate Collaboration: Show how you worked with cross-functional teams and managed stakeholder feedback.

• Prepare for Deep Dives: Be ready to answer detailed questions about any aspect of your process, tools, and outcomes. Practice articulating your thought process concisely.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving under ambiguity, and strong collaborative abilities, all while aligning with Stone's core values and the specific requirements of a senior Product Designer role.

📌 Application Steps

To apply for this Product Designer Specialist position:

• Submit your application through the provided link on the Stone careers portal.

• Tailor Your Resume: Highlight experience relevant to product strategy, user research, design systems, stakeholder management, and specifically any experience with Generative AI or Conversational Design. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your end-to-end design process, strategic thinking, measurable impact, and collaborative approach. Ensure it clearly demonstrates your ability to handle ambiguity and lead design initiatives.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies, focusing on storytelling, articulating your strategic decisions, and quantifying the impact of your work. Be ready to discuss your experience with AI tools.

• Research Stone: Familiarize yourself with Stone's products, mission, values, and recent news. Understand their position in the fintech market and how design contributes to their success. Prepare thoughtful questions for the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.