Design Consultant

📍 Job Overview

Job Title: Design Consultant

Company: Great Day Improvements: A Family of Brands

Location: Town of Burke, WI, United States

Job Type: FULL_TIME

Category: Sales Operations / GTM (Go-to-Market)

Date Posted: 2026-06-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is focused on direct-to-consumer sales within the home improvement sector, with a strong emphasis on in-home consultations and closing deals.

• It involves leveraging company-provided qualified leads, eliminating the need for cold calling or prospecting, and focusing solely on the sales presentation and conversion process.

• The position is commission-based, with a significant earning potential for high performers, supported by performance bonuses and incentives.

• Success in this role requires exceptional relationship-building skills, the ability to quickly understand customer needs, and proficiency in delivering persuasive product presentations.

📝 Enhancement Note: While titled "Design Consultant," the core responsibilities and commission-based structure heavily align with a direct sales role rather than traditional design consulting. The "operations" aspect is primarily in the sales enablement provided by the company (leads, training), rather than operational process improvement. We've categorized this under Sales Operations/GTM due to its direct impact on revenue generation and sales process execution.

📈 Primary Responsibilities

• Conduct in-home sales presentations to educate homeowners on exterior home improvement solutions, building trust and rapport.

• Accurately identify and analyze customer needs, preferences, and pain points to tailor product recommendations.

• Utilize the company's established and proven sales presentation methodology to effectively showcase products and services.

• Negotiate terms and effectively close sales by addressing customer concerns and securing agreements.

• Maintain a high level of product knowledge and stay updated on industry trends to provide expert advice.

• Manage a schedule of pre-set, pre-qualified appointments efficiently.

📝 Enhancement Note: The input lists "Conduct in-home sales presentations by building trust and educating customers," "Identify customer needs / wants and utilize GDI's proven sales presentation," and "Negotiate and close the sale." We've expanded these to be more actionable and include relevant sales operations keywords like "sales presentation methodology," "customer needs analysis," and "negotiate terms."

🎓 Skills & Qualifications

Education:

• High school diploma or equivalent is required. While no specific degree is listed, a strong understanding of sales principles and customer psychology is essential. Experience:

• Minimum of 2-5 years of experience in a sales-focused role, preferably with a direct sales or in-home consultation background.

• Proven track record of success in commission-based environments. Required Skills:

• In-Home Sales Expertise: Demonstrated ability to conduct effective sales presentations in a customer's residence.

• Relationship Building: Exceptional interpersonal skills to quickly establish trust and rapport with diverse clientele.

• Negotiation & Closing: Proven ability to negotiate effectively and confidently close sales.

• Product Presentation: Skill in delivering engaging and informative product demonstrations.

• Customer Needs Analysis: Ability to actively listen and diagnose customer requirements to offer tailored solutions.

• Valid Driver's License & Reliable Transportation: Essential for traveling to client appointments.

• Flexible Work Schedule: Adaptability to business needs and appointment availability.

• Results-Oriented Mindset: A strong drive to achieve and exceed sales targets in a performance-based compensation structure.

Preferred Skills:

• Experience in the home improvement or construction industry.

• Familiarity with CRM systems for managing client interactions and sales pipelines (though not explicitly stated, it's a common tool in sales ops).

• Proficiency in using sales enablement tools for presentations and proposals.

📝 Enhancement Note: The provided qualifications were quite brief. We've expanded them to reflect typical requirements for a successful in-home sales consultant, incorporating keywords like "In-Home Sales Expertise," "Customer Needs Analysis," and "Results-Oriented Mindset." We've also inferred a need for CRM familiarity as a preferred skill, common in sales operations enablement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Sales Presentation Case Studies: Examples of successful in-home sales presentations, highlighting how customer needs were identified and addressed, leading to a closed sale.

• Negotiation & Closing Success Metrics: Documentation of negotiation strategies employed and successful closing rates, ideally with quantifiable results (e.g., conversion rates, average deal size).

• Customer Relationship Management Examples: If possible, demonstrate how you've managed customer interactions, follow-ups, and built long-term relationships to drive repeat business or referrals.

• ROI Demonstration: While this role is commission-based, showcasing how your sales efforts directly contributed to revenue generation and company growth is key.

Process Documentation:

• Sales Process Adherence: Ability to follow and document adherence to GDI's proven sales presentation and closing processes.

• Needs Assessment Workflows: Documented methods for quickly and accurately assessing customer needs during in-home consultations.

• Performance Tracking: Experience in tracking personal sales performance metrics (e.g., appointments set, presentations made, close rates, revenue generated).

📝 Enhancement Note: As this is a sales role heavily reliant on process and company-provided leads, a traditional "operations portfolio" is less applicable. However, candidates should be prepared to showcase their sales process, negotiation tactics, and success in closing deals. We've framed this section around demonstrating sales process proficiency and quantifiable results.

💵 Compensation & Benefits

Salary Range: $150,000 - $200,000 annually (Commission-Based)

Benefits:

• Commission-Based Earnings: High earning potential directly tied to sales performance.

• Performance Bonuses: Opportunities to earn additional income through performance incentives.

• Incentives: Additional rewards and recognition for achieving sales milestones.

• Professional Training: Comprehensive training programs provided to enhance sales skills and product knowledge.

• Company-Provided Leads: Eliminates the need for cold calling and prospecting, allowing focus on selling.

• Marketing & Installation Support: Backed by superior marketing efforts and high-quality installations that generate referrals.

Working Hours:

• Full-time, typically requiring a flexible schedule to accommodate customer appointments, which may include evenings and weekends. The input specifies 40 hours, but flexibility is key for this role.

📝 Enhancement Note: The salary range of $150,000-$200,000 is explicitly stated as typical for first-year performers and represents commission earnings. We've noted this and added context about the commission structure. The provided benefits are listed; we've added context about how they support a commission-based sales role. The working hours are noted as 40, but with the crucial caveat of flexibility for customer appointments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Improvement / Building Materials / Direct Sales

Company Size: Great Day Improvements (GDI) is part of a larger family of brands with a significant presence in the home improvement sector. While the exact size of the direct sales team isn't specified, the company's longevity (since 1966) suggests a well-established and structured organization.

Founded: 1966, indicating a long history and deep experience in the home improvement market.

Team Structure:

• Sales Force: Composed of highly compensated top performers, indicating a competitive and results-driven environment.

• Reporting Structure: Sales consultants report to an experienced management team.

• Cross-Functional Collaboration: Collaboration with an inside sales team for lead qualification and support, as well as with installation teams.

Methodology:

• Data-Driven Lead Generation: A rigorous pre-qualification process for leads ensures consultants are presented with high-potential opportunities.

• Proven Sales Presentation: Emphasis on utilizing GDI's established and effective sales methodology.

• Customer-Centric Approach: Focus on building trust, identifying needs, and providing solutions.

Company Website: https://greatdayimprovements.com/work-with-us/

📝 Enhancement Note: Information about company size and structure was inferred from the company's founding date and description of a "phenomenally successful team" and "experienced management team." The focus on "proven sales presentation" and "rigorous pre-qualification process" highlights the company's operational sales enablement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Sales Consultant, focused on direct customer interaction and revenue generation. It's a hands-on, field-based sales position.

Reporting Structure: Sales Consultants report to sales management, who provide ongoing support, coaching, and performance oversight.

Operations Impact: This role is directly responsible for driving revenue for Great Day Improvements. Success in closing deals directly impacts the company's financial performance, market share, and ability to invest in further growth. The quality of sales interactions also influences customer satisfaction and referral rates, which are critical for sustained GTM success.

Growth Opportunities:

• Sales Leadership: Advancement into sales management roles (e.g., Sales Manager, Team Lead) for top performers who demonstrate leadership potential.

• Specialization: Potential to specialize in specific product lines or customer segments.

• Mentorship: Opportunity to mentor new sales consultants and share best practices.

• Senior Consultant Roles: Recognition and potential for higher commission tiers or specialized client portfolios for experienced consultants.

📝 Enhancement Note: Growth paths are inferred based on typical career progression for successful sales professionals in commission-based environments. The "operations impact" focuses on the direct revenue generation and its downstream effects on the business.

🌐 Work Environment

Office Type: This is primarily an on-site role, with the "office" being the customer's home. The company provides support from a central hub or regional offices for training and administrative needs.

Office Location(s): The role is based in the Town of Burke, WI, and requires travel within a designated sales territory to customer homes.

Workspace Context:

• Field-Based: The primary workspace is the customer's residence, requiring professionalism and adaptability.

• Collaborative Environment: While sales are individual, there's collaboration with inside sales teams for lead support and management for coaching.

• Tools & Technology: Access to product samples and marketing materials is provided. While not explicitly stated, proficiency with mobile devices or tablets for presentations and order taking is highly probable.

Work Schedule: Full-time, with a flexible schedule to accommodate customer appointments. This often means working evenings and weekends, as homeowners are typically available during these times.

📝 Enhancement Note: The "workspace context" emphasizes the field-based nature of the role and the essential customer-facing environment. The flexibility in work schedule is a key aspect for this type of sales role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess alignment with basic qualifications and sales experience.

• First Interview: Typically with a sales manager to discuss your sales background, experience with commission-based roles, and understanding of the sales process. Be prepared to discuss your motivation for sales and your approach to customer interaction.

• Skills Assessment/Role Play: You may be asked to conduct a mock sales presentation or role-play a customer interaction to demonstrate your ability to build rapport, identify needs, and close.

• Final Interview: Potentially with a higher-level manager or HR to discuss company culture, compensation structure, and confirm fit.

Portfolio Review Tips:

• Quantify Achievements: Focus on metrics. Instead of saying "closed deals," say "closed an average of X deals per week/month, exceeding targets by Y%."

• Highlight Sales Process: Be ready to walk through your typical sales process from initial contact (even if provided) to closing and follow-up.

• Demonstrate Relationship Building: Share examples of how you've built strong customer relationships that led to positive outcomes like referrals or repeat business.

• Showcase Problem-Solving: Explain how you've overcome customer objections or addressed unique needs during the sales process.

• Tailor to GDI: Research Great Day Improvements and their products. Be prepared to explain why you are a good fit for their specific market and sales approach.

Challenge Preparation:

• Mock Presentation: Practice delivering a sales pitch for a home improvement product. Focus on clarity, enthusiasm, and addressing potential customer questions.

• Objection Handling: Prepare responses to common sales objections (e.g., price, timing, need for consultation with spouse).

• Needs Discovery: Practice asking open-ended questions to uncover customer needs quickly and effectively.

📝 Enhancement Note: The interview process and portfolio tips are tailored for a sales role, emphasizing the demonstration of sales skills, quantifiable results, and presentation abilities. The "challenge preparation" focuses on practical sales scenarios.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: While not explicitly named, a CRM is essential for managing leads, tracking customer interactions, logging sales activities, and forecasting. Candidates with experience in popular CRMs like Salesforce, HubSpot, or Zoho CRM will be at an advantage.

• Sales Presentation Software/Tools: Proficiency with presentation software (e.g., PowerPoint, Google Slides) or specialized sales enablement platforms used for interactive product demonstrations.

• Mobile Device/Tablet: Likely used for presentations, accessing product information, and potentially processing orders or contracts in the field.

Analytics & Reporting:

• Sales Performance Dashboards: Ability to interpret personal sales performance data presented by the company or accessible via CRM.

• Forecasting Tools: Understanding how personal sales activities contribute to team and company sales forecasts.

CRM & Automation:

• Lead Management Systems: Familiarity with how leads are assigned, tracked, and managed within a CRM or dedicated lead distribution system.

• Contract Management Tools: Experience with digital tools for creating, signing, and managing sales contracts.

📝 Enhancement Note: This section infers the likely technology stack for a modern sales role that relies on company-provided leads and structured sales processes. Emphasis is placed on CRM and sales enablement tools, which are core to sales operations.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A strong emphasis on achieving and exceeding sales targets. Success is measured by tangible outcomes and revenue generation.

• Customer Focus: Commitment to building strong customer relationships, understanding their needs, and delivering solutions that enhance their homes.

• Integrity & Trust: Building trust with customers through honest presentations and reliable service.

• Teamwork & Collaboration: While sales are individual, there's an expectation of collaboration with internal teams (inside sales, management) for mutual success.

• Continuous Improvement: A willingness to learn, adapt sales techniques, and leverage training to enhance performance.

Collaboration Style:

• Client-Facing: Primary collaboration is with potential customers in their homes.

• Internal Support: Working closely with inside sales for lead qualification and management for coaching and performance feedback.

• Cross-Functional: Liaising with installation and customer service teams to ensure a seamless customer experience post-sale.

📝 Enhancement Note: Company values are inferred from the description of a "phenomenally successful team," focus on customer needs, and the emphasis on commission-based results. Collaboration style is described based on the role's interaction points.

⚡ Challenges & Growth Opportunities

Challenges:

• Commission-Based Pressure: The inherent challenge of a commission-only structure requires consistent high performance to maintain income levels.

• In-Home Sales Dynamics: Effectively navigating diverse home environments, customer personalities, and potential objections requires adaptability and strong interpersonal skills.

• Product Complexity: Mastering the features, benefits, and applications of various home improvement products to provide expert advice.

• Territory Management: Efficiently managing time and travel across a designated sales territory to maximize appointment opportunities.

Learning & Development Opportunities:

• Advanced Sales Techniques: Ongoing training in negotiation, closing strategies, and customer psychology.

• Product Knowledge Enhancement: Deep dives into new product lines, installation methods, and competitive offerings.

• Sales Management Skills: For those aspiring to leadership, opportunities to develop coaching and management capabilities.

• Industry Trends: Staying abreast of innovations and best practices in the home improvement and direct sales sectors.

📝 Enhancement Note: Challenges are framed around the inherent demands of a commission-based, in-home sales role. Growth opportunities focus on skill development and potential career progression within sales or management.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience with commission-based sales. How do you stay motivated during slower periods?" (Focus on your drive, discipline, and strategies for consistent performance.)

• "Walk me through your typical in-home sales presentation process. What are your key steps to building rapport and identifying needs?" (Be detailed, highlighting your structured approach and customer-centric focus.)

• "How do you handle customer objections regarding price or the need for more time to consider?" (Demonstrate your negotiation skills and ability to overcome hesitations.)

• "Why are you interested in selling home improvement products specifically?" (Connect your passion for sales with GDI's market and offerings.) Company & Culture Questions:

• "What do you know about Great Day Improvements and our products?" (Research the company thoroughly – their history, product lines, and market position.)

• "How do you see yourself fitting into a results-driven, commission-based sales culture?" (Emphasize your ambition, work ethic, and ability to thrive in a performance-oriented environment.)

• "Describe a time you had to build trust quickly with a new client. What was your approach?" (Provide a specific example illustrating your interpersonal skills.) Portfolio Presentation Strategy:

• Quantify Everything: Prepare specific examples with numbers – close rates, revenue generated, average deal size, number of appointments handled.

• Case Study Approach: If asked about a challenging sale, use the STAR method (Situation, Task, Action, Result) to structure your response, focusing on your problem-solving and closing abilities.

• Enthusiasm & Confidence: Your presentation style should reflect the energy and confidence required for successful sales.

• Focus on Process: Be ready to explain how you achieve results, not just what results you've achieved. Detail your sales process.

📝 Enhancement Note: Interview questions are formulated to assess key competencies for this sales role, including motivation, process, objection handling, and cultural fit. Portfolio presentation advice emphasizes quantifiable achievements and structured storytelling.

📌 Application Steps

To apply for this Design Consultant position:

• Submit your application through the provided link on the Great Day Improvements careers page.

• Resume Optimization: Tailor your resume to highlight direct sales experience, commission-based success, relationship-building skills, and any home improvement industry experience. Use keywords from the job description.

• Quantify Achievements: For each relevant role, clearly state your sales achievements using numbers and metrics (e.g., "Consistently exceeded monthly sales targets by 15%," "Achieved a 30% close rate on qualified leads").

• Prepare for a Mock Presentation: Practice delivering a short, impactful sales pitch for a home improvement product. Be ready to demonstrate your ability to build rapport and identify needs.

• Research GDI: Thoroughly review Great Day Improvements' website, understand their product offerings, and familiarize yourself with their mission and values to articulate why you are a strong cultural and professional fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.