Custom Framer

📍 Job Overview

Job Title: Custom Framer

Company: Michaels Stores

Location: Shenandoah, Virginia, United States

Job Type: Part-time

Category: Retail Operations / Custom Services

Date Posted: 2026-07-31

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Drive sales and customer engagement by providing expert custom framing consultations and solutions.

• Execute high-quality framing production to meet customer expectations and delivery timelines.

• Maintain visual merchandising standards and ensure product availability within the custom framing department and the broader retail floor.

• Uphold operational procedures, including cash handling, inventory management, and safety protocols, to ensure a seamless and secure retail environment.

• Contribute to a positive customer experience by offering friendly service, assisting with product location, and supporting omni-channel fulfillment.

📝 Enhancement Note: While the title "Custom Framer" might suggest a purely production role, the description emphasizes customer interaction, sales, and broader retail support, indicating a hybrid role focused on both service and operational execution within the custom framing department. The "Elevated ABC Deliver" mention suggests a structured sales and relationship-building methodology is expected.

📈 Primary Responsibilities

• Customer Consultation & Sales:

  • Engage customers to understand their framing needs and artistic vision using the "Elevated ABC Deliver" methodology.
  • Provide expert recommendations on matting, framing materials, and display techniques to enhance artwork.
  • Drive custom framing sales by effectively communicating value, options, and pricing.
  • Build and maintain strong customer relationships to encourage repeat business and loyalty.

• Production & Quality Control:

  • Accurately measure, cut, and assemble custom framing orders according to specifications.
  • Operate framing equipment, including mat cutters and potentially heat presses, safely and efficiently.
  • Ensure all framed products meet Michaels' quality standards and are completed on time for customer pickup or delivery.
  • Maintain a clean and organized workspace within the frame shop to optimize efficiency and safety.

• Store Operations & Merchandising:

  • Maintain the ready-made frame department, ensuring it is well-organized, stocked, and visually appealing.
  • Support general store merchandising efforts, including executing "SISO" (Sales In Store Only) and Directed Replenishment tasks.
  • Assist with the truck un-load and stocking processes, adhering to company standards and timelines.
  • Operate the cash register and execute cash handling procedures with accuracy and adherence to security protocols.

• Customer Service & Support:

  • Greet and acknowledge all customers, offering assistance to locate products and resolve inquiries.
  • Provide a welcoming, clean, and clutter-free shopping environment.
  • Support omni-channel processes, which may include fulfilling online orders or assisting with in-store pickup.

• Compliance & Teamwork:

  • Adhere strictly to Standard Operating Procedures (SOPs) and company programs for compliance and risk mitigation.

  • Actively participate in shrink and safety programs, promoting a secure and loss-prevention-focused environment.

  • Interact positively and respectfully with colleagues, demonstrating commitment to company values and fostering a collaborative atmosphere.

📝 Enhancement Note: The responsibilities highlight a blend of specialized framing skills, customer-facing sales, and general retail operational duties. The emphasis on "Elevated ABC Deliver" suggests a specific sales training program that candidates should be aware of.

🎓 Skills & Qualifications

Education:

• High school diploma or equivalent preferred. Experience:

• 0-2 years of experience in a customer-facing role, preferably within a retail environment.

• Demonstrated ability to learn and apply new technical skills. Required Skills:

• Basic Computer Skills: Ability to navigate point-of-sale (POS) systems, basic data entry, and potentially internal communication platforms.

• Measuring Skills: Proficiency in taking accurate measurements for custom projects.

• Equipment Operation: Ability to safely and effectively operate framing equipment and a glass cutter.

• Customer Service Excellence: Proven ability to engage customers, identify needs, and provide solutions in a friendly and professional manner.

• Cash Handling: Accuracy and reliability in processing transactions and managing cash.

• Communication Skills: Clear and concise verbal communication for customer interactions and team collaboration.

Preferred Skills:

• Retail Sales Experience: Prior success in selling products or services, with an understanding of sales cycles and customer persuasion.

• Merchandising Acumen: Experience in visual display, product placement, and maintaining appealing retail environments.

• Inventory Management Basics: Familiarity with stock rotation, replenishment, and maintaining product availability.

• Art/Design Aptitude: A genuine interest in art, design, or creative projects can enhance customer consultations.

📝 Enhancement Note: The requirements emphasize foundational skills rather than extensive prior experience, making this role accessible to individuals early in their careers. The "basic computer skills" and "basic measuring skills" are key entry points, while framing equipment operation is listed as a learnable skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• While a formal portfolio isn't explicitly required for this entry-level role, candidates are encouraged to highlight relevant past projects or experiences that demonstrate:
  • Problem-Solving: How you've addressed customer needs or operational challenges in previous roles.
  • Quality Output: Examples of work where attention to detail and high standards were critical.
  • Efficiency: Instances where you optimized a process or completed tasks effectively and on time.
  • Customer Impact: How your contributions positively affected customer satisfaction or sales.

Process Documentation:

• Understanding and adherence to Standard Operating Procedures (SOPs) is critical. Candidates should be prepared to discuss:

  • How they approach learning and following established procedures.

  • Their ability to maintain consistency in process execution.

  • How they contribute to maintaining a safe and compliant work environment.

📝 Enhancement Note: For an entry-level position like this, a formal "portfolio" is less about a curated collection of work and more about demonstrating transferable skills and a willingness to learn and adhere to established operational processes through interview discussions and resume highlights.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for part-time retail roles with custom service components in the Shenandoah, Virginia area, an estimated hourly wage would range from $12.00 - $16.00 per hour. This estimate considers the entry-level experience requirement, the specific skillset involved in custom framing, and the prevailing retail wage rates in the region. Benefits:

• Core Benefits (Eligibility may vary based on employment status and hours worked):

  • 401(k) with employer match
  • Employee Assistance Program (EAP)
  • Medical, Dental, and Vision coverage
  • Telemedicine services
  • Flexible Spending Accounts (FSAs)
  • Commuter benefits

• Additional Perks:

  • Tuition Assistance

  • Adoption Assistance

  • Generous Employee Discounts on Michaels products

  • Access to partner discount programs Working Hours:

• This is a part-time position. Actual hours will vary based on business needs, but may include nights, weekends, and early mornings. The role may require approximately 20-30 hours per week, with potential for more during peak seasons.

📝 Enhancement Note: The salary is estimated based on typical part-time retail positions involving specialized skills in the specified region. The provided benefits list is comprehensive and aligns with larger retail organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts Retail / Home Decor / Custom Framing Services

Company Size: Large (Over 10,000 employees globally)

Founded: 1973

Company Headquarters: Irving, Texas, USA

Team Structure:

• The Custom Framer will be part of the In-Store Team, reporting to the Store Manager or a designated Assistant Manager/Department Lead.

• They will work closely with fellow sales associates, cashiers, and potentially other department specialists.

• Collaboration is key, with frequent interaction with customers and internal team members to ensure smooth operations and excellent service delivery. Methodology:

• Customer-Centric Approach: Emphasis on building relationships and providing personalized solutions ("Elevated ABC Deliver").

• Operational Excellence: Adherence to Standard Operating Procedures (SOPs) for consistency, safety, and compliance.

• Team Collaboration: Working together to achieve store goals, support colleagues, and create a positive environment.

• Continuous Improvement: Encouragement to learn new skills, adapt to new programs, and contribute to operational efficiency.

Company Website: https://www.michaels.com/

📝 Enhancement Note: Michaels positions itself as a leader in creativity and celebration. The company culture likely emphasizes a passion for arts and crafts, customer engagement, and a supportive team environment. The scale of Michaels implies structured training and operational processes.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Retail Associate with Specialized Skills

This role is an excellent starting point for individuals interested in a retail career. It offers hands-on experience in customer service, sales, and a specialized craft (custom framing). It provides a foundation for understanding retail operations from the ground up.

Reporting Structure:

• Reports directly to the Store Manager or Assistant Manager/Department Lead responsible for custom framing and store operations.

• Works collaboratively with other store team members. Operations Impact:

• Directly impacts store revenue through custom framing sales and general retail sales.

• Contributes to customer satisfaction and loyalty through exceptional service and quality product delivery.

• Supports overall store operational efficiency by maintaining departments, assisting with inventory, and adhering to procedures. Growth Opportunities:

• Skill Development: Opportunity to become a highly skilled custom framer, mastering techniques and design principles.

• Retail Advancement: Potential to move into roles such as Key Holder, Assistant Store Manager, or specialize in other departments.

• Leadership Potential: With demonstrated performance and commitment, opportunities for leadership roles within the store or potentially within the broader Michaels organization may arise.

• Cross-Training: Exposure to various aspects of store operations, providing a well-rounded retail experience.

📝 Enhancement Note: This role is positioned as an entry point with clear paths for growth within the Michaels retail structure, focusing on developing both specialized craft skills and general retail management capabilities.

🌐 Work Environment

Office Type: Public Retail Store Setting

Office Location(s): Shenandoah, Virginia (specific store address provided).

Workspace Context:

• Retail Floor: A dynamic, customer-facing environment where interaction and product availability are key. Requires standing for extended periods.

• Frame Shop: A specialized area with tools and equipment (glass cutter, heat press) where precision and safety are paramount. May involve working with sharp objects and machinery.

• Stock Room: May not always be climate-controlled; involves lifting and carrying heavy boxes during truck unloads and stocking.

• Collaboration: Frequent interaction with customers and team members.

Work Schedule:

• Part-time, with flexibility required to cover various shifts, including nights, weekends, and early mornings. While the core work is on-site, the nature of retail may require adaptability to business needs.

📝 Enhancement Note: The work environment is typical of a retail setting, with distinct areas for customer interaction, specialized production, and back-of-house operations. Candidates should be prepared for physical demands and varying work hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by a hiring manager or HR representative, focusing on basic qualifications, availability, and interest in the role.

• In-Person Interview: May involve a one-on-one or panel interview with the Store Manager or Assistant Manager. This stage will assess:

  • Customer service philosophy and experience.
  • Ability to learn and apply technical skills (framing, equipment operation).
  • Understanding of sales principles and customer engagement.
  • Fit with Michaels' company culture and values.
  • Availability and reliability.

• Skills Assessment (Potential): A practical demonstration or discussion about how they would approach a basic framing task or customer consultation may be included.

• Final Offer: Based on successful completion of interviews and background checks.

Portfolio Review Tips:

• For this role, a traditional portfolio is not expected. Instead, be prepared to discuss:
  • Past Retail Experiences: Highlight customer interactions, sales achievements, and problem-solving scenarios.
  • Creative Projects: If you have personal projects involving art, design, or crafting, be ready to discuss your process, materials used, and challenges overcome.
  • Learning Aptitude: Emphasize your ability to learn new skills quickly and follow instructions, particularly related to technical equipment and procedures.
  • Customer Service Approach: Be ready to articulate how you would engage a customer looking for custom framing.

Challenge Preparation:

• Scenario-Based Questions: Be prepared for questions like:

  • "How would you help a customer who is unsure about the best framing options for their artwork?"
  • "Describe a time you dealt with a difficult customer and how you resolved the situation."
  • "How do you ensure accuracy and quality in your work?"
  • "What would you do if you were running behind on a framing order?"

• Process Adherence: Be ready to discuss your understanding of following rules and procedures.

📝 Enhancement Note: The interview process will likely focus on assessing core retail competencies, customer service skills, and the candidate's aptitude for learning the technical aspects of custom framing.

🛠 Tools & Technology Stack

Primary Tools:

• Custom Framing Equipment: Mat cutters, framing tools, potentially heat presses, and other assembly equipment.

• Glass Cutter: Essential for precise glass sizing.

• Point-of-Sale (POS) System: For processing transactions, managing customer orders, and inventory.

• Basic Computer Skills: For accessing training modules, internal communications, and potentially order management systems.

Analytics & Reporting:

• While not directly responsible for complex analytics, the role contributes to sales data through POS transactions. Understanding basic sales metrics (e.g., units sold, average transaction value) is beneficial. CRM & Automation:

• Customer Relationship Management (CRM) Aspects: The "Elevated ABC Deliver" methodology implies a structured approach to customer interaction and relationship building, which forms a basic CRM function within the sales process.

• Order Management Systems: Integrated with the POS to track custom framing orders from creation to completion.

📝 Enhancement Note: Proficiency with specialized framing tools and a standard retail POS system are the primary technical requirements. The role leverages basic technology for sales, order tracking, and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Creativity & Passion: A core value at Michaels, encouraging a love for arts, crafts, and creative expression.

• Customer Focus: Prioritizing customer satisfaction and building lasting relationships through service and solutions.

• Integrity & Respect: Upholding ethical standards, treating everyone with respect, and fostering an inclusive environment.

• Teamwork & Collaboration: Working together to achieve common goals, supporting colleagues, and contributing to a positive workplace atmosphere.

• Accountability: Taking ownership of tasks, delivering quality work, and adhering to company procedures.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly between the framing department and the general retail floor.

• Customer-Centric Communication: Effectively communicating with customers about their projects, timelines, and options.

• Peer Support: Assisting colleagues with tasks, sharing knowledge, and contributing to a supportive team dynamic.

• Process Adherence: Collaborating to ensure all team members follow SOPs and safety guidelines.

📝 Enhancement Note: The company culture emphasizes a passion for creativity, strong customer relationships, and a collaborative, respectful team environment, all underpinned by integrity and accountability.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production and Sales: Effectively managing time to complete framing orders while also engaging customers on the sales floor.

• Customer Expectations: Meeting diverse customer needs and artistic visions, sometimes with challenging requests or tight deadlines.

• Technical Skill Development: Mastering the operation of framing equipment and techniques for high-quality results.

• Physical Demands: The role requires standing for long periods, lifting heavy items, and working with tools that require precision and care.

• Adapting to Retail Rhythms: Working varied hours, including nights and weekends, and managing peak business periods.

Learning & Development Opportunities:

• Framing Expertise: Becoming a highly proficient custom framer, learning about different materials, design principles, and preservation techniques.

• Sales & Customer Service Training: Enhancing skills in customer engagement, consultative selling, and problem-solving.

• Retail Operations Knowledge: Gaining a comprehensive understanding of store management, inventory, visual merchandising, and compliance.

• Potential for Specialization: Opportunities to learn about other departments or specific craft areas within Michaels.

📝 Enhancement Note: The role offers significant opportunities for skill development in a specialized craft and general retail operations, with clear pathways for career progression within the company.

💡 Interview Preparation

Strategy Questions:

• Customer Service & Sales:

  • "How would you approach a customer who walks into the framing department looking overwhelmed by their options?"
  • "Describe a time you successfully upsold a product or service. What was your strategy?"
  • "How do you handle a situation where a customer is unhappy with a product or service?"

• Technical Aptitude & Process:

  • "Describe your experience with tools or equipment that require precision. How do you ensure accuracy?"
  • "How do you prioritize tasks when you have multiple framing orders and customer requests simultaneously?"
  • "What steps would you take to ensure a framing order is completed to the highest quality standard?"

• Company & Culture Fit:

  • "What interests you about working at Michaels and specifically in custom framing?"

  • "How do you contribute to a positive team environment?"

  • "What does 'customer focus' mean to you in a retail setting?" Portfolio Presentation Strategy:

• As mentioned, a formal portfolio isn't required. Instead, prepare to discuss:

  • Specific Examples: Use the STAR method (Situation, Task, Action, Result) to detail past experiences related to customer service, sales, problem-solving, or creative projects.
  • Transferable Skills: Clearly articulate how your previous experiences, even in non-framing roles, have equipped you with the necessary skills (e.g., attention to detail from a previous role, customer interaction skills from a service job).
  • Enthusiasm for Creativity: Convey your interest in art, design, and helping customers bring their creative visions to life.

Challenge Preparation:

• Be ready to walk through your thought process for common retail scenarios, such as:

  • How you would handle a busy Saturday with multiple customers needing framing consultations.

  • Your approach to learning a new piece of equipment or a new company procedure.

  • How you would ensure the framing department is visually appealing and well-stocked.

📝 Enhancement Note: Preparation should focus on demonstrating strong customer service skills, a proactive attitude towards learning, and an understanding of retail operations and sales principles, rather than a technical framing portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Michaels careers portal.

• Resume Optimization: Tailor your resume to highlight any customer service, sales, crafting, or operational experience. Use keywords from the job description such as "customer service," "sales," "merchandising," "detail-oriented," and "team player." Quantify achievements where possible (e.g., "Assisted X customers per day," "Contributed to Y% increase in framing sales").

• Interview Preparation: Practice answering behavioral and situational interview questions using the STAR method. Be ready to discuss your interest in Michaels and the role, your understanding of custom framing, and your ability to learn and follow procedures.

• Company Research: Familiarize yourself with Michaels' mission, values, and product offerings. Understanding their commitment to creativity and customer experience will be beneficial during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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