Creative Designer (Ecommerce)

📍 Job Overview

Job Title: Creative Designer (Ecommerce)

Company: Publicis Groupe Holdings B.V

Location: Bogota, Colombia

Job Type: Full-Time

Category: Creative & Media / Retail / Marketing Operations

Date Posted: 2026-09-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Mostly Remote, 1 day/month in office if located in Bogota)

🚀 Role Summary

• Design and develop compelling visual assets specifically for the ecommerce landscape, driving engagement and conversion.

• Execute creative concepts for product detail pages (PDP) and advanced content modules (A+ modules) to enhance product presentation.

• Support the creation of brand store components, ensuring brand consistency and optimal user experience across digital storefronts.

• Contribute to the visual strategy of online campaigns and e-retail initiatives, aligning creative output with marketing objectives.

• Collaborate with cross-functional teams to translate business requirements into impactful visual solutions for the digital commerce space.

📝 Enhancement Note: While this role is titled "Creative Designer," its specific focus on "Ecommerce," "PDP images," "A+ modules," and "Brand Store components" positions it within a specialized area of creative operations that directly supports sales and marketing GTM strategies. The responsibilities indicate a need for understanding conversion-driven design principles and digital retail best practices, aligning it closely with revenue operations and marketing operations functions.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for ecommerce product detail pages (PDPs), including product imagery, lifestyle shots, and feature callouts, ensuring adherence to brand guidelines and platform specifications.

• Create engaging and informative A+ content modules (also known as Enhanced Brand Content or EBC) for Amazon and other similar platforms, utilizing rich media to highlight product benefits, features, and brand storytelling.

• Develop and maintain brand store components and digital storefront elements, optimizing layout and visual hierarchy for improved navigation and user experience.

• Conceptualize and execute creative assets for online advertising campaigns, social media promotions, and e-retail marketing initiatives, focusing on driving traffic and conversions.

• Collaborate with marketing, sales, and product teams to understand campaign objectives, target audience, and product positioning, translating these insights into effective visual designs.

• Ensure all creative deliverables are optimized for various digital platforms and devices, maintaining visual consistency and brand integrity across all touchpoints.

• Stay updated on ecommerce design trends, competitor activities, and emerging technologies to continuously innovate and improve creative output.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced, dynamic environment.

📝 Enhancement Note: The emphasis on PDP images, A+ modules, and Brand Store components strongly suggests a need for understanding platform-specific design requirements (e.g., Amazon's content guidelines) and how these elements directly impact conversion rates and customer perception in an e-commerce setting. This role requires not just aesthetic skill but also a strategic understanding of how design influences purchasing decisions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Arts, or a related field is preferred, though equivalent practical experience will be considered.

Experience: Approximately 4 years of professional experience as a graphic designer, with a significant focus on the ecommerce industry.

Required Skills:

• Proven experience designing for the ecommerce industry, with a strong portfolio showcasing relevant work.

• Expertise in creating Product Detail Page (PDP) images, optimizing them for clarity, appeal, and conversion.

• Proficiency in designing A+ content modules and Enhanced Brand Content (EBC) for platforms like Amazon, demonstrating an understanding of storytelling through visuals.

• Experience in developing Brand Store components, ensuring cohesive brand representation and user-friendly navigation.

• Familiarity with designing for online campaigns and e-retail environments, understanding the nuances of digital marketing creative.

• Strong command of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Excellent visual design skills, with a keen eye for typography, color theory, layout, and composition.

• Ability to interpret creative briefs and translate business objectives into compelling visual solutions. Preferred Skills:

• Experience with video editing or motion graphics software (e.g., Adobe After Effects) for richer ecommerce content.

• Familiarity with UX/UI principles as they apply to ecommerce websites and digital storefronts.

• Knowledge of SEO best practices for image optimization in an ecommerce context.

• Experience working with digital asset management (DAM) systems.

• Understanding of basic HTML/CSS for web design implementation.

• Experience within a global agency network or large corporate structure.

📝 Enhancement Note: The "2-5 years" experience level aligns with a mid-level designer who can independently execute tasks and contribute strategically, but may still require some guidance on complex projects. The specific mention of "PDP images," "A+ modules," and "Brand Store components" indicates a need for practical, hands-on experience with these particular ecommerce visual formats.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct ecommerce projects that demonstrate your ability to design for conversion and user engagement.

• Include specific examples of PDP images, highlighting how they were optimized for product appeal and clarity.

• Present case studies of A+ content modules or Enhanced Brand Content (EBC), detailing the strategic approach to storytelling and feature highlighting.

• Feature examples of Brand Store components or digital storefront designs, illustrating your understanding of brand consistency and user experience flow.

• Demonstrate experience with online campaign creative or e-retail visual assets, showing how design supported marketing objectives. Process Documentation:

• Document your typical design process from brief to final delivery for ecommerce projects, emphasizing client feedback integration and revision cycles.

• Illustrate how you ensure brand consistency and adherence to platform-specific guidelines across all creative assets.

• Provide examples of how you manage multiple design projects and prioritize tasks to meet tight ecommerce deadlines.

• Explain your approach to incorporating user feedback and performance data (e.g., conversion rates, click-through rates) into design iterations.

📝 Enhancement Note: For a creative operations role focused on e-commerce, a portfolio is paramount. It needs to go beyond just aesthetics and demonstrate an understanding of how design directly impacts sales metrics. Candidates should be prepared to discuss the strategic thinking behind each piece, not just the visual execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Creative Designer with 2-5 years of experience in Bogota, Colombia, the estimated annual salary range is between $18,000 - $28,000 USD. This estimate considers the cost of living in Bogota, the specialized nature of e-commerce design, and the typical compensation for roles within large global organizations like Publicis Groupe.

Benefits:

• Mostly Remote Work: Offers significant flexibility, with only one mandatory office day per month if located in Bogota, promoting work-life balance.

• Competitive Salary: Aims to attract and retain talent with compensation aligned with market standards.

• Full Equipment: Provision of necessary hardware and software to perform job duties effectively.

• Health Insurance: Comprehensive medical coverage for employees and potentially their dependents.

• Internet Bonus: A stipend to support remote work connectivity and productivity.

• Learning Platforms: Access to online courses and development resources for continuous skill enhancement.

• Life Insurance: Financial protection for employees and their beneficiaries.

• Mental Health Platform: Resources and support services to promote employee well-being.

• Additional Perks: Opportunities for professional development, networking, and career advancement within Publicis Groupe.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility afforded by the mostly remote work arrangement. Core hours may be established for team collaboration and client interactions.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Bogota, Colombia, and the specifics of the job description. Actual compensation may vary based on the candidate's specific experience, skills, and negotiation. The benefits package is robust, indicating a strong focus on employee well-being and professional development, which is attractive for operations and creative professionals seeking long-term career growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Digital Transformation, Technology Consulting. Publicis Groupe is a global leader in marketing, communication, and digital transformation, operating at the intersection of creativity, technology, and data.

Company Size: Publicis Groupe Holdings B.V. is a large global enterprise, employing over 100,000 individuals worldwide. This scale offers extensive opportunities for career development and exposure to diverse projects and clients.

Founded: Publicis Groupe was founded in 1926, giving it a long and rich history of innovation and adaptation in the communications industry. Publicis Global Delivery (PGD) is a key component of their global capability platform.

Team Structure:

• This role is part of Publicis Global Delivery (PGD), described as a "globally connected capability platform."

• The design team likely operates within a larger creative or digital production unit, supporting various client accounts.

• Expect a matrixed reporting structure common in large agency networks, with direct reporting to a creative lead or manager, and project-based collaboration with account teams, strategists, and production specialists. Methodology:

• PGD emphasizes the combination of "talent, technology & operations" to deliver solutions.

• The approach likely involves agile methodologies for project management and creative development.

• Data-driven insights are crucial, informing creative decisions and measuring campaign performance.

• Focus on innovation and digital transformation for clients across Media, Data, Technology, Commerce, and Production.

Company Website: https://careers.publicisgroupe.com

📝 Enhancement Note: Working within Publicis Groupe means being part of a vast, international network. The emphasis on PGD as a "capability platform" suggests a focus on scalable, efficient delivery of services, blending creative talent with operational excellence. Understanding this structure is key to navigating career growth and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Creative Designer. It requires independent execution of design tasks for ecommerce, demonstrating proficiency in core design software and a solid understanding of ecommerce visual requirements. The expectation is for the designer to contribute creatively and technically to project goals, with some autonomy in their daily work.

Reporting Structure: The designer will likely report to a Creative Director, Art Director, or a Design Manager within the Publicis Global Delivery (PGD) unit. They will collaborate closely with account managers, project managers, strategists, and other creative specialists (e.g., copywriters, motion designers) on client projects.

Operations Impact: The Creative Designer's work directly impacts the client's revenue streams by enhancing product presentation, improving user experience on ecommerce platforms, and supporting the visual effectiveness of online marketing campaigns. High-quality, conversion-optimized creative assets are crucial for driving sales, building brand loyalty, and achieving client business objectives within the competitive digital retail space.

Growth Opportunities:

• Specialization: Deepen expertise in ecommerce design, focusing on specific platforms (e.g., Amazon, Shopify) or content types (e.g., interactive product visuals, AR experiences).

• Skill Expansion: Develop complementary skills such as motion graphics, UX/UI design principles for ecommerce, or basic front-end coding (HTML/CSS) to increase versatility.

• Leadership Track: Progress to senior designer roles, Art Director, or Creative Director positions, leading teams and strategic creative direction for major accounts.

• Cross-Functional Roles: Transition into roles focused on creative operations management, digital production management, or even client-facing account management, leveraging their understanding of creative processes and client needs.

• Global Mobility: Opportunities to work on international client projects or potentially relocate within Publicis Groupe's global network.

📝 Enhancement Note: The emphasis on "operations" in the context of this creative role highlights the need for efficiency, process adherence, and measurable impact. Growth opportunities will likely stem from demonstrating not just creative talent but also strong project management, collaboration, and an understanding of how creative output drives business results.

🌐 Work Environment

Office Type: The work environment is primarily remote, with a hybrid model requiring one day per month in the office if the employee is located in Bogota. This suggests a modern, flexible approach to work, balancing the benefits of remote autonomy with occasional in-person collaboration.

Office Location(s): The primary office location mentioned is Bogota, Colombia, specifically at "calle 93b No. 13." This office likely serves as a hub for local employees and provides facilities for meetings, team collaboration, and essential in-office workdays.

Workspace Context:

• Collaborative Environment (Hybrid): When in the office, expect a dynamic agency setting designed for collaboration, brainstorming, and team interaction. This may include open-plan workspaces, meeting rooms, and creative studios.

• Operations Tools & Technology: Access to industry-standard design software, project management tools, and potentially cloud-based collaboration platforms necessary for a hybrid and global team.

• Team Interaction: Opportunities for face-to-face interaction with local colleagues during office days, fostering team cohesion and spontaneous idea exchange. Remote collaboration will be facilitated through digital communication and project management tools.

Work Schedule: Full-time employment with a standard workweek, likely around 40 hours. The "mostly remote" aspect provides significant flexibility in managing personal schedules, though core working hours will likely be established to ensure team availability and client responsiveness. This flexibility is beneficial for focused design work and managing project timelines efficiently.

📝 Enhancement Note: The hybrid model, with its minimal office requirement, points to a trust-based work culture that values output and efficiency over constant physical presence. Candidates should be comfortable with self-management and proactive communication in a remote-first setting, while also being prepared for occasional in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Technical Interview: A more in-depth session where candidates present their ecommerce design portfolio. This will involve discussing specific projects, design choices, their role, and the impact of their work. Expect questions about their process for creating PDP images, A+ modules, and brand store components.

• Hiring Manager/Team Interview: Discussion with the direct manager or team members to evaluate technical skills, problem-solving abilities, and how well the candidate would integrate into the team's workflow and culture.

• Final Interview: Potentially with a senior creative leader or department head, focusing on strategic thinking, long-term career aspirations, and overall fit within Publicis Groupe's vision.

Portfolio Review Tips:

• Curate for Ecommerce: Select your strongest 3-5 projects that are directly relevant to ecommerce design. Highlight your contributions to PDPs, A+ modules, Brand Stores, or online campaigns.

• Quantify Impact: Whenever possible, include metrics or describe the business impact of your designs (e.g., "increased conversion by X%," "improved user engagement," "received positive client feedback on brand presentation").

• Detail Your Process: Be ready to walk through your design process for each selected project, explaining your rationale, the tools used, challenges faced, and how you collaborated with others.

• Showcase Versatility: Demonstrate your ability to adapt to different brand styles and platform requirements within the ecommerce space.

• Prepare for Platform Specifics: Be ready to discuss your understanding of specific platform requirements (e.g., Amazon's A+ Content guidelines) and how you ensure compliance.

Challenge Preparation:

• Design Exercise: You may be given a hypothetical ecommerce design challenge (e.g., create a concept for a new product listing or an A+ module for a specific product type). Focus on demonstrating your understanding of the target audience, brand, and conversion goals.

• Problem-Solving Scenarios: Be prepared for questions about how you would handle design revisions, tight deadlines, or conflicting feedback from stakeholders.

• Tool Proficiency: Be ready to discuss your experience with specific design software and any other relevant tools mentioned in the job description.

📝 Enhancement Note: The portfolio review is critical for this role. Candidates must be able to articulate not just what they designed, but why they designed it that way, and what impact it had. Demonstrating an understanding of conversion-driven design and platform-specific requirements will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (for image manipulation, retouching, and compositing), Illustrator (for vector graphics, logos, and icons), and InDesign (for layout and presentation of A+ content modules).

• Digital Asset Management (DAM) Systems: Familiarity with systems for organizing, storing, and retrieving digital assets, crucial for large organizations.

• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for managing design tasks, workflows, and deadlines.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret data related to website traffic, user behavior, and conversion rates to inform design decisions.

• Platform-Specific Analytics: Familiarity with analytics dashboards provided by ecommerce platforms (e.g., Amazon Seller Central insights) to measure the performance of PDPs and A+ content.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a primary tool for designers, understanding how CRM data can inform customer segmentation and target audience definition for creative campaigns.

• Collaboration Platforms: Proficiency in tools like Slack, Microsoft Teams, or Google Workspace for communication and collaboration within a hybrid and global team environment.

📝 Enhancement Note: While the primary focus is on design software, demonstrating an understanding of how design integrates with analytics, project management, and collaboration tools will showcase a more rounded operations-minded designer. Experience with cloud-based collaboration and asset management is particularly important for a global, hybrid team.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value driving the creation of unique and impactful visual solutions that stand out in the competitive ecommerce landscape.

• Client-Centricity: A commitment to understanding and exceeding client expectations, delivering designs that align with their business objectives and brand identity.

• Collaboration & Teamwork: Emphasis on working effectively with diverse teams across different functions and geographies to achieve shared goals.

• Excellence & Quality: A dedication to producing high-quality work that meets rigorous standards, with a focus on detail and precision in all deliverables.

• Efficiency & Agility: A drive to deliver creative solutions effectively and adapt quickly to changing client needs and market trends, a hallmark of strong operations.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with account managers, strategists, copywriters, and other creative specialists, fostering a holistic approach to campaign development.

• Data-Informed Feedback: Openness to feedback based on performance data and client insights, using this information to refine designs and improve outcomes.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and learnings within the creative team and across PGD.

• Agile Workflow: Participation in agile sprints or project management cycles, requiring proactive communication and adaptability to iterative design processes.

📝 Enhancement Note: Publicis Groupe's culture, as reflected in PGD, likely balances creative freedom with the operational discipline required to serve global clients efficiently. Candidates should highlight their ability to be both creatively inspired and operationally organized.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client/Platform Constraints: Navigating client expectations, brand guidelines, and specific ecommerce platform limitations (e.g., Amazon's strict content rules) while maintaining creative integrity.

• Meeting Tight Deadlines: The fast-paced nature of ecommerce and digital marketing often requires rapid turnaround times for creative assets.

• Adapting to Evolving Trends: Staying ahead of rapid changes in ecommerce design trends, consumer behavior, and digital platform updates.

• Managing Stakeholder Feedback: Effectively incorporating feedback from multiple stakeholders (clients, account teams, strategists) while ensuring design quality and coherence.

Learning & Development Opportunities:

• Platform Specialization: Opportunities to become an expert in specific ecommerce platforms and their design requirements, becoming a go-to resource.

• Advanced Design Techniques: Access to training in motion graphics, 3D rendering, interactive design, or AR/VR applications relevant to future ecommerce experiences.

• Creative Leadership: Mentorship programs and training to develop leadership skills, with pathways to senior designer, art director, or creative director roles.

• Industry Exposure: Participation in industry conferences, webinars, and workshops to stay current with best practices and network with peers.

📝 Enhancement Note: The challenges presented are typical for creative roles in fast-paced, client-service environments. The growth opportunities are significant, leveraging Publicis Groupe's global reach and commitment to talent development, particularly in emerging digital and creative technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an A+ content module for a new product launch on Amazon. What are the key elements you focus on?" (Focus on storytelling, feature highlighting, and conversion drivers).

• "How do you ensure brand consistency across various ecommerce touchpoints, from PDP images to Brand Store components?" (Discuss brand guidelines, asset libraries, and systematic application).

• "Imagine a client wants a visually dynamic PDP image but the platform has strict resolution and file size limitations. How would you approach this challenge?" (Focus on creative problem-solving within constraints, prioritizing key visual elements). Company & Culture Questions:

• "What interests you about working for Publicis Groupe and specifically within Publicis Global Delivery?" (Research PGD's mission, values, and recent work).

• "How do you approach collaboration in a hybrid or remote work environment?" (Highlight communication tools, proactivity, and teamwork skills).

• "How do you stay updated on the latest ecommerce design trends and platform changes?" (Mention industry blogs, publications, online courses, and your personal learning habits). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the client/objective, your role, the challenge, your creative solution, and the outcome/impact.

• Highlight Ecommerce Specifics: Emphasize how your design choices were driven by ecommerce goals (e.g., improving conversion, reducing bounce rates, enhancing product understanding).

• Showcase Process: Be prepared to discuss your workflow, from initial concept to final asset delivery, including any iterations or feedback incorporated.

• Engage Your Audience: Make it a conversation, not just a slideshow. Be enthusiastic and ready to answer detailed questions about your work.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent and operational understanding. Candidates should be ready to demonstrate how their design decisions are strategic, data-informed, and aligned with business objectives, especially within the ecommerce context.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on the Publicis Groupe careers portal.

• Customize Your Resume: Highlight your experience in graphic design, specifically within the ecommerce sector. Use keywords like "Ecommerce," "PDP images," "A+ modules," "Brand Store," "online campaigns," and "e-retail" prominently. Quantify achievements where possible (e.g., "designed X number of A+ modules," "contributed to campaigns that increased sales by Y%").

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest ecommerce design work. Be prepared to discuss the strategic thinking and impact of each piece. Prioritize examples of PDP images, A+ modules, and Brand Store components.

• Prepare for the Interview: Research Publicis Groupe and Publicis Global Delivery. Practice articulating your design process, problem-solving skills, and how your creative contributions drive business results in ecommerce. Prepare specific examples for behavioral questions.

• Understand the Hybrid Model: Be ready to discuss your comfort and experience working in a mostly remote, hybrid environment and your approach to collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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