Creative Designer, APAC

📍 Job Overview

Job Title: Creative Designer, APAC

Company: Criteo

Location: Gurgaon, India

Job Type: FULL_TIME

Category: Creative Operations / Marketing Operations

Date Posted: 2026-06-05T00:00:00

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in supporting Criteo's APAC region by delivering high-quality creative design solutions for dynamic ad display campaigns.

• It involves close collaboration with cross-functional teams to ensure seamless design implementation and campaign optimization, directly impacting client advertiser success.

• The position requires meticulous task management, adherence to Service Level Agreements (SLAs), and continuous adaptation to evolving design tools and best practices in the e-commerce advertising landscape.

• The Creative Designer will be instrumental in translating client and business needs into effective visual creative solutions, managing a high-volume production workflow while maintaining brand consistency and visual detail.

📝 Enhancement Note: While the original listing specifies "Creative Designer," the responsibilities heavily lean into operations within the creative domain, focusing on process, workflow, and client campaign delivery. The role requires a blend of creative expertise and operational efficiency, making it a strong fit for a "Creative Operations" or "Marketing Operations" category, particularly for someone who manages creative assets and processes at scale. The emphasis on "client expectations," "optimize their performance," and "daily design creation, maintenance, and improvements of campaigns" highlights the operational aspect of managing creative output for business results.

📈 Primary Responsibilities

• Design and maintain dynamic ad display campaigns, ensuring they meet Criteo's client expectations and performance optimization goals.

• Collaborate with cross-functional teams, including account management, sales, and product, to ensure seamless design and implementation of scalable ad campaigns.

• Develop and execute creative solutions that effectively align with both client objectives and Criteo's business requirements.

• Independently manage workload and adhere to Creative Operational Level Agreements (OLAs) and task completion timelines.

• Utilize Jira for comprehensive task management, workflow tracking, and internal team communication to ensure efficient project execution.

• Stay abreast of emerging design tools, technologies, and best business practices within the digital advertising and e-commerce sectors.

• Perform daily design creation, maintenance, and improvements for client campaigns to ensure advertiser success.

• Adapt designs to comply with specific brand guidelines and campaign requirements across the APAC region.

📝 Enhancement Note: The primary responsibilities are framed to emphasize the operational aspects of creative production. Terms like "optimize their performance," "adhere to our Creative OLAs," "task management," and "workflow" highlight the structured approach expected, which is characteristic of operations roles. The focus is on efficient delivery and measurable impact, not just aesthetic creation.

🎓 Skills & Qualifications

Education:

• A 2-year institute degree in Art, Graphic Design, or a related field is required. Experience:

• A minimum of 7 years of relevant professional work experience in graphic design, with a strong focus on digital advertising or ad creative production.

• Demonstrated experience in a high-volume production environment, managing multiple tasks and meeting tight deadlines. Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop and Illustrator are essential for creating and manipulating digital assets.

• Figma/Sketch Proficiency: Demonstrated ability to use modern design and prototyping tools like Figma or Sketch for efficient workflow and collaboration.

• Graphic Design Principles: A strong understanding of core graphic design principles, typography, color theory, and layout.

• Visual Detail & Accuracy: A keen eye for visual details and accuracy, ensuring designs are polished and error-free.

• Brand Consistency: Ability to develop designs that are consistent with brand guidelines and maintain brand look and feel across campaigns.

• Task Prioritization & Management: Proven ability to manage workload effectively, prioritize tasks, and meet stringent deadlines in a production setting.

• Communication: Solid organizational and communication skills, with the ability to articulate design choices and collaborate effectively.

• English Fluency: Professional fluency in English, both written and spoken, for effective communication across the APAC region.

Preferred Skills:

• Animated/Video Banners: Experience in the creation of animated or video banners, utilizing motion graphics and video editing principles.

• HTML, CSS, JavaScript: Knowledge of these web technologies to understand creative implementation constraints and potentially contribute to rich media ad development.

• E-commerce Interest: A strong interest in e-commerce and a desire to understand its unique design challenges and opportunities.

• Jira Proficiency: Familiarity with Jira for task management and workflow tracking, as mentioned in the responsibilities.

📝 Enhancement Note: The skills section is expanded to highlight the operational relevance of each skill. For instance, "Ability to work in a high-volume production environment, prioritizing tasks in order to meet tight deadlines" is framed as a critical operational skill. The inclusion of HTML, CSS, JavaScript and animated banner creation points towards a more technical and production-oriented role within creative operations, directly impacting campaign performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Production Workflow: Showcase examples of creative projects that highlight your ability to manage a design process from brief to final delivery, including any iteration or revision cycles.

• High-Volume Output Examples: Include a selection of work that demonstrates your capacity to produce a significant volume of creative assets efficiently, such as multiple banner variations or campaign sets.

• Case Studies of Campaign Optimization: Present at least one case study detailing how your creative designs contributed to specific campaign performance improvements (e.g., increased click-through rates, better conversion rates) for clients.

• Brand Consistency Examples: Provide instances where you successfully maintained strict brand guidelines across various creative assets for different clients or campaigns.

• Technical Creative Examples: If possible, include examples of animated banners, HTML5 ads, or creatives developed with an understanding of web technologies that showcase your technical proficiency.

Process Documentation:

• Workflow Design: Be prepared to discuss how you approach designing and optimizing creative production workflows to ensure efficiency and quality.

• Task Management & Prioritization: Demonstrate your methods for managing multiple design tasks, prioritizing effectively, and meeting deadlines, potentially referencing tools like Jira.

• Quality Assurance: Outline your process for reviewing and ensuring the accuracy and adherence to briefs and brand standards for all creative deliverables before deployment.

📝 Enhancement Note: This section is critical for a role with operational responsibilities. A strong portfolio for this position should not just showcase aesthetic talent but also the candidate's ability to manage processes, work efficiently under pressure, and demonstrate the impact of their creative work on business objectives. The emphasis is on the how of creative production, not just the what.

💵 Compensation & Benefits

Salary Range:

• Given the experience level (7+ years), the location (Gurgaon, India), and the specialized skills required (Adobe Creative Suite, Figma, HTML/CSS/JS knowledge), a competitive salary range for a Creative Designer with these qualifications in Gurgaon would typically fall between ₹1,200,000 to ₹2,000,000 per annum. This estimate is based on industry benchmarks for senior creative roles in major Indian metropolitan areas, considering the demand for digital advertising expertise. Benefits:

• Hybrid Working Model: Offers flexibility by blending in-office and remote work arrangements.

• Learning & Development: Access to comprehensive learning, mentorship, and career development programs designed to foster professional growth.

• Wellbeing Support: Robust health benefits, wellness perks, and mental health support to ensure employee well-being.

• Inclusive Team Environment: A diverse, inclusive, and globally connected team that fosters a sense of belonging.

• Performance-Based Rewards: Attractive salary complemented by performance-based rewards and recognition.

• Family-Friendly Policies: Support for work-life balance through family-friendly policies.

• Potential for Equity: Depending on the role and level, there may be potential for equity participation.

• Additional Country-Specific Benefits: Various other benefits may apply depending on the specific country of employment and the nature of the contract with Criteo.

Working Hours:

• Standard working hours are 9 A.M. IST to 6 P.M. IST, accommodating the 40-hour work week. The hybrid model offers some flexibility in how these hours are managed, balancing in-office and remote presence.

📝 Enhancement Note: The salary range is an estimation based on the provided location, experience level, and common industry standards for specialized creative roles in India. The benefits are directly pulled from the provided text and elaborated slightly for clarity. The working hours are specified, and the hybrid nature is highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising Technology (AdTech) / Commerce Intelligence

Company Size: 3,600+ employees globally. This indicates a large, established organization with structured processes, ample resources, and opportunities for cross-departmental collaboration. For operations professionals, this often means established best practices, but also a need to navigate larger systems and potentially more formal approval processes.

Founded: Criteo was founded in 2005. This suggests a company with a significant history and evolution in the digital advertising space, likely having adapted to numerous technological shifts and market demands. This maturity often translates to robust operational frameworks.

Team Structure:

• Creative Team: This role sits within the Creative team, which is responsible for designing and delivering ad creatives.

• Cross-functional Collaboration: The role requires close collaboration with various internal teams, including account management, sales, and potentially product or engineering, to ensure creative aligns with client needs and technical capabilities.

• Regional Support: The position specifically supports the APAC region, implying interaction with regional stakeholders and an understanding of diverse market nuances.

Methodology:

• Data-Driven Creative Optimization: Criteo operates as a "Commerce Intelligence Platform," emphasizing the use of shopper signals and AI decisioning. This suggests that creative output is expected to be data-informed and optimized for performance, not just aesthetic appeal.

• Process Adherence: The mention of "Creative OLAs" and using Jira for task management points to a structured, process-oriented approach to creative production.

• Agile Adaptation: The expectation to "understand and adapt to emerging tools, technologies, and best business practices" indicates a culture that values continuous improvement and agility in response to industry changes.

Company Website: https://www.criteo.com/

📝 Enhancement Note: The company context is fleshed out to provide a clearer picture of Criteo's operational environment. The emphasis on "Commerce Intelligence Platform," "AI decisioning," and "shopper signals" highlights a data-centric approach that operations professionals should be aware of when considering creative output. The size and age of the company suggest a well-defined operational structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, requiring 7+ years of experience. In an operations context, this signifies a specialist role with significant autonomy in managing their workflow and contributing to client success through design execution. It's a hands-on production role with a strong operational component.

Reporting Structure: While not explicitly stated, a Senior Creative Designer typically reports to a Creative Lead, Manager, or Director within the Creative team. The role will also involve reporting on task completion and campaign performance metrics to relevant stakeholders.

Operations Impact: The Creative Designer's work directly impacts client satisfaction and campaign performance, which are key revenue drivers for Criteo. By delivering effective, optimized creative assets, the role contributes to client retention and growth, thereby influencing the company's overall commercial success.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like animated banners, rich media, or programmatic creative optimization.

• Team Leadership: Potential progression to a Senior/Lead Creative Designer role, mentoring junior designers and overseeing creative projects.

• Cross-Functional Moves: Transition into roles within Marketing Operations, Campaign Management, or even Account Management, leveraging a strong understanding of creative's impact on campaign performance.

• Industry Expertise: Develop a niche expertise in e-commerce advertising creative strategies and best practices for the APAC region.

📝 Enhancement Note: This analysis frames the role from an operations perspective, emphasizing its contribution to business outcomes and potential career trajectories within or adjacent to operations. The growth opportunities are geared towards operational influence and specialized skill development within the ad-tech creative domain.

🌐 Work Environment

Office Type: Criteo offers a hybrid model, blending in-office and remote experiences. This suggests a dynamic work environment that accommodates flexibility while maintaining opportunities for in-person collaboration.

Office Location(s): The specific role is based in Gurgaon, India, supporting the APAC region. Criteo has offices globally, indicating a large, distributed organization.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional responsibilities imply a need for strong collaboration, both virtually and in person. Expect regular team syncs and interactions with colleagues from various departments.

• Technology-Rich: As an AdTech company, Criteo likely provides employees with access to industry-standard design software, project management tools (like Jira), and potentially proprietary platforms for campaign management and reporting.

• Fast-Paced & Innovative: The company culture is described as "fast-paced, innovative," with a strong interest in e-commerce. This means designers need to be adaptable, quick to learn, and comfortable with evolving demands.

Work Schedule: The standard working hours are 9 A.M. IST to 6 P.M. IST. The hybrid nature allows for flexibility in where these hours are worked, but the core operational hours remain consistent to ensure regional coverage and team synchronization.

📝 Enhancement Note: The work environment description is tailored to highlight aspects relevant to operations professionals, such as collaboration, tool access, and the pace of work, all within the context of a hybrid and globally distributed company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Technical/Creative Assessment: Expect a practical exercise or portfolio review where you'll be asked to demonstrate proficiency in design tools (Photoshop, Illustrator, Figma) and discuss your design process. This may involve troubleshooting a design problem or presenting a case study.

• Behavioral/Situational Interviews: Interviews with hiring managers and potential team members to assess your experience, problem-solving skills, ability to work in a high-volume production environment, and cultural fit. Expect questions related to your experience with client campaigns, deadline management, and cross-functional collaboration.

• Final Round: Potentially a final interview with a senior leader to discuss your overall fit and long-term potential within the team and company.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: While high-quality visuals are important, focus on explaining how you arrived at the final design. Detail your thought process, the tools you used, the challenges you overcame, and how your design met the brief's objectives.

• Highlight Operational Efficiency: Include examples that demonstrate your ability to work efficiently, manage multiple projects, and meet deadlines. Quantify your output where possible (e.g., "Designed X number of banner variations for a single campaign").

• Quantify Impact: If possible, provide metrics demonstrating how your creative designs improved campaign performance (e.g., CTR, conversion rates). This is crucial for an operations-minded role.

• Tailor to AdTech: Emphasize work relevant to digital advertising, dynamic creative, and e-commerce. If you have experience with animated banners or HTML5 ads, make sure to highlight it.

• Organize Clearly: Ensure your portfolio is well-organized, easy to navigate, and includes clear descriptions for each project.

Challenge Preparation:

• Design Task: Be prepared for a design challenge that might involve creating a banner ad or adapting an existing creative based on new requirements and constraints. Focus on speed, accuracy, and adherence to brand guidelines.

• Process Explanation: Be ready to explain your workflow for managing and executing creative requests, especially under pressure. Discuss your experience with task management tools like Jira.

• Problem-Solving Scenarios: Anticipate questions about how you'd handle conflicting client feedback, tight deadlines, or technical limitations in creative development.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their creative skills within an operational framework. The emphasis on process, efficiency, and measurable impact is key for this type of role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, particularly Photoshop for raster image editing and composition, and Illustrator for vector graphics and layout. These are foundational for ad creative production.

• Figma/Sketch: Proficiency is expected for modern UI/UX design, prototyping, and collaborative workflows, often used for initial concepts or more interactive ad units.

• Jira: Essential for task management, workflow tracking, bug reporting, and team communication. Familiarity with creating and updating tickets, understanding workflows, and collaborating within Jira is critical.

Analytics & Reporting:

• While not directly designing reports, understanding how creative performance is measured is key. Familiarity with common AdTech analytics platforms (e.g., Google Analytics, Criteo’s own platform) and the ability to interpret campaign performance data (CTR, conversion rates, viewability) related to creative will be advantageous. CRM & Automation:

• Basic Web Technologies: Knowledge of HTML, CSS, and JavaScript is preferred. This indicates an understanding of how creatives are implemented in digital environments and may be used for creating or modifying rich media ads, dynamic ads, or understanding technical constraints.

📝 Enhancement Note: This section explicitly lists the tools mentioned in the job description and infers their operational use. The inclusion of HTML/CSS/JS is highlighted as crucial for understanding the technical implementation of creative assets, a key operational consideration in ad tech.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on meeting client expectations and ensuring advertiser success through high-quality, effective creative solutions.

• Efficiency & Productivity: Emphasis on managing workload, adhering to OLAs, and working in a high-volume production environment to deliver results promptly.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Adaptability & Continuous Improvement: Willingness to learn new tools, technologies, and best practices in a rapidly evolving industry.

• Attention to Detail: A keen eye for visual accuracy and brand consistency is paramount in delivering polished creative assets.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with account managers, sales teams, and potentially product teams to ensure creative work is aligned with business objectives and client needs.

• Process-Oriented Communication: Utilizing tools like Jira for clear communication and workflow management is expected.

• Feedback Exchange: Openness to receiving and acting on feedback from various stakeholders to refine creative output.

📝 Enhancement Note: This section interprets the company's stated values and implied work style through an operations lens. The focus is on how these values translate into daily work and interactions for a professional in a role that bridges creative output with business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Managing a constant stream of creative requests while maintaining high quality and meeting tight deadlines can be demanding.

• Balancing Creativity with Operational Constraints: Integrating creative vision with client requirements, brand guidelines, and technical limitations requires skillful navigation.

• Adapting to Evolving AdTech Landscape: The digital advertising space changes rapidly; staying current with new formats, technologies, and best practices is an ongoing challenge.

• Regional Nuances (APAC): Designing for diverse markets within the APAC region may require understanding cultural sensitivities and varying market preferences.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to learn and apply advanced techniques in motion graphics, video editing, and interactive ad development.

• AdTech Specialization: Deepen expertise in programmatic advertising, dynamic creative optimization, and performance-driven design.

• Process Improvement: Contribute to refining the creative production workflow, potentially implementing new tools or methodologies.

• Cross-Functional Knowledge: Gain insights into sales, account management, and client strategy by working closely with these teams.

📝 Enhancement Note: This section identifies potential hurdles and opportunities, framing them in a way that highlights skill development and strategic thinking, which are key for operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a high-volume workload of creative requests, especially when facing tight deadlines. How do you prioritize?" (Focus on your workflow, use of tools like Jira, and prioritization techniques.)

• "Walk us through a challenging creative project where you had to balance client demands with brand guidelines or technical limitations. What was the outcome?" (Showcase problem-solving, negotiation skills, and ability to deliver results.)

• "How do you ensure your creative designs are optimized for performance in a digital advertising context? What metrics do you consider?" (Demonstrate understanding of ad performance and data-driven design.)

• "Describe your experience working with cross-functional teams like sales or account management. How do you ensure effective communication and alignment on creative briefs?" (Highlight collaboration and stakeholder management.) Company & Culture Questions:

• "What interests you about Criteo's Commerce Intelligence Platform and its role in the ad-tech industry?" (Research Criteo's mission, products, and market position.)

• "How do you stay updated with emerging design tools and trends, particularly in the e-commerce and ad-tech space?" (Showcase your proactive learning and adaptability.)

• "Given our hybrid work model, how do you ensure effective collaboration and maintain productivity?" (Discuss your approach to remote and in-office teamwork.) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the brief, your creative process, the challenges, the solutions you implemented, and the results achieved (quantify if possible).

• Highlight Operational Aspects: Point out how you managed your time, handled revisions, collaborated with others, and ensured quality and efficiency in your work.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Photoshop, Illustrator, Figma, and Jira in the context of your projects.

• Showcase Adaptability: Include a diverse range of projects that demonstrate your versatility across different styles, formats (static, animated), and campaign objectives.

📝 Enhancement Note: This section provides specific, actionable advice for interview preparation, focusing on how to answer questions and present a portfolio that aligns with the operational demands of the role.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided application link on Criteo's careers portal.

• Customize Your Resume: Tailor your resume to highlight your 7+ years of experience in graphic design, specifically mentioning proficiency in Adobe Creative Suite, Figma/Sketch, and any experience with animated banners or web technologies (HTML/CSS/JS). Emphasize your experience in high-volume production environments and your ability to meet tight deadlines. Use keywords from the job description such as "dynamic ad display campaigns," "client expectations," "performance optimization," and "task management."

• Curate Your Portfolio: Select projects that best demonstrate your ability to deliver high-quality creative assets efficiently, manage multiple tasks, and contribute to campaign performance. Include case studies if possible, detailing your process and any measurable results. Ensure your portfolio is well-organized and easily accessible.

• Prepare for an Operations-Centric Interview: Anticipate questions about your workflow, how you manage deadlines, your experience with Jira, and your approach to client-focused creative production. Be ready to discuss how your designs contribute to business objectives and client success.

• Research Criteo: Understand Criteo's "Commerce Intelligence Platform" mission, their target audience, and their position in the ad-tech industry. Familiarize yourself with their values and culture to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.