Creative Designer & Webflow Developer

📍 Job Overview

Job Title: Creative Designer & Webflow Developer

Company: Burjline Builders

Location: Dubai, United Arab Emirates

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: September 23, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Design and build engaging, high-converting marketing assets and websites using Webflow, directly translating Qureos's story into tangible digital experiences.

• Own the end-to-end creative process, from initial concept and visual design to final implementation in Webflow, eliminating handoff gaps and ensuring message fidelity.

• Develop and maintain a consistent visual language across multiple funnels, serving both companies seeking talent and the talent they hire, while reinforcing the Qureos brand.

• Operate at growth speed, rapidly designing, building, and iterating on digital assets (ads, landing pages, motion graphics) based on performance metrics and founder/growth team input.

📝 Enhancement Note: This role is a hybrid of creative design and front-end development, with a strong emphasis on direct impact on growth marketing and conversion rates. The "one person, no handoff gap" philosophy indicates a need for autonomy and end-to-end ownership. The company is Qureos, not Burjline Builders, as per the description.

📈 Primary Responsibilities

• Conceptualize, design, and develop visually compelling and user-friendly websites and landing pages using Webflow, ensuring a seamless user experience.

• Create a wide range of digital marketing creatives, including social media graphics, banner ads for paid campaigns, and animated content, all aligned with Qureos's brand identity.

• Implement A/B testing strategies for landing pages and ad creatives to optimize conversion rates and drive measurable business outcomes.

• Collaborate closely with the growth, marketing teams, and founders to understand campaign objectives and translate them into effective visual designs and functional web experiences.

• Manage multiple design and development projects simultaneously, adapting to shifting priorities and meeting tight deadlines in a fast-paced environment.

• Leverage Arabic language proficiency to ensure cultural nuances and linguistic accuracy are captured in all creative assets for the regional market.

• Maintain and update existing Webflow sites, ensuring content is current, performance is optimized, and brand guidelines are consistently applied.

📝 Enhancement Note: The responsibilities highlight a dual role requiring both creative vision and technical execution within Webflow. The emphasis on "shipping at growth speed" and iterating based on "numbers" points to a data-driven approach to design and development, directly impacting marketing performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in graphic design and web development is essential. Continuous learning in design trends and Webflow best practices is expected.

Experience: 5-7 years of professional design experience, with a significant portion focused on hands-on Webflow development and creating high-converting digital assets. 8+ years of experience is considered a plus.

Required Skills:

• Webflow Development: Proven ability to design and build functional, responsive, and visually appealing websites and landing pages from scratch using Webflow.

• Graphic Design: Strong proficiency in visual design principles, typography, color theory, and layout for digital mediums.

• Landing Page Optimization: Demonstrated experience in designing landing pages specifically for high conversion rates, incorporating persuasive elements and clear calls-to-action.

• Motion Graphics & Animation: Proficiency in creating engaging motion graphics and animations for marketing campaigns and web content.

• Paid Advertising Creatives: Experience designing effective visual assets for various paid advertising platforms (e.g., Google Ads, social media ads).

• Organic Social Media Creatives: Ability to design compelling visuals tailored for organic social media engagement.

• Arabic Fluency: Native or near-native fluency in Arabic, enabling nuanced understanding and application of language in creative content.

• Design Tool Proficiency: Expertise in industry-standard design software (e.g., Figma, Sketch, Adobe Creative Suite).

Preferred Skills:

• UI/UX Design Principles: Understanding of user interface and user experience design best practices to enhance usability and engagement.

• Conversion Rate Optimization (CRO) Knowledge: Familiarity with CRO principles and how design impacts user behavior and conversion metrics.

• Brand Identity Development: Experience in contributing to or maintaining a cohesive brand identity across various digital touchpoints.

• Prototyping Skills: Ability to create interactive prototypes to visualize design concepts and user flows.

• Understanding of Marketing Funnels: Knowledge of different marketing funnel stages and how to design assets that support each stage.

📝 Enhancement Note: The requirement for "shipped real work, not just a nice portfolio" emphasizes practical, demonstrable experience. Arabic fluency is a unique and critical requirement, indicating a focus on the MENA market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A dedicated section showcasing at least 2-3 significant Webflow projects, detailing your role in design and development, and highlighting the business objectives.

• Conversion-Focused Landing Pages: Include examples of landing pages you designed and built that demonstrably achieved high conversion rates, with supporting metrics if possible.

• Motion Graphics Examples: A compilation of motion graphics or animated pieces used in marketing campaigns, demonstrating your animation skills and creative storytelling.

• Paid & Organic Social Creatives: Examples of social media creatives designed for both paid advertising and organic engagement, illustrating your ability to adapt to different platform requirements and audience targeting.

• Arabic Content Integration: Showcase any projects where you successfully integrated Arabic language and cultural elements into the design.

Process Documentation:

• Design-to-Development Workflow: Briefly outline your typical process for taking a design concept from initial brief to a fully built Webflow site, emphasizing efficiency and quality assurance.

• Iteration and Feedback Integration: Describe how you incorporate feedback from stakeholders (founders, marketing, growth) into your design and development iterations.

• Performance Measurement Integration: Explain how you consider performance metrics (e.g., conversion rates, bounce rates, engagement) during the design and build phases, and how you use data to inform improvements.

📝 Enhancement Note: The emphasis on "shipped real work" and the specific mention of "high converting landing pages" and "portfolio only Webflow" strongly suggest that the portfolio review will be a critical component, focusing on practical application and measurable results rather than theoretical design.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), location (Dubai), and the specialized skill set (Webflow development, motion graphics, Arabic fluency), an estimated annual salary range for this role would be AED 180,000 - AED 250,000. This estimate accounts for the high demand for skilled digital designers and developers in the UAE market, particularly those with proficiency in Webflow and Arabic.

Benefits:

• Competitive salary package commensurate with experience and skills.

• Opportunity to work with a well-funded, fast-growing startup with significant investor backing.

• Direct impact on company growth and marketing success.

• Collaborative and dynamic work environment.

• Potential for professional development and skill expansion in growth marketing and design.

• Standard UAE employment benefits as per local labor law.

Working Hours: The role is described as operating at "growth speed" and working directly with founders and growth teams, suggesting a dynamic and potentially demanding schedule. While a standard 40-hour work week is typical in Dubai, flexibility may be required to meet project deadlines and campaign launches.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in Dubai, considering the specific technical and linguistic requirements. Benefits are inferred from the company's description as a funded startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / HR Tech / AI Recruitment Solutions. Qureos is disrupting the traditional hiring process with AI-powered sourcing, screening, and interviewing, aiming to reduce hiring times significantly.

Company Size: The company has recently raised a $5M seed round, indicating a growth phase. While exact employee numbers aren't specified, it's likely a growing startup team (e.g., 20-100 employees) with a lean, agile structure.

Founded: Qureos is a relatively new venture, focused on bringing innovative AI solutions to the recruitment market. The company's mission is to transform hiring from a months-long process to one measured in days.

Team Structure:

• The Creative Designer & Webflow Developer will work directly with the Growth and Marketing teams, as well as the Founders. This suggests a flat hierarchy and close collaboration with leadership.

• The role operates without a traditional "handoff" to a separate development team, implying a highly integrated and autonomous function within the marketing or growth department.

• Cross-functional collaboration will be key, requiring effective communication and alignment with various departments to ensure visual consistency and campaign effectiveness. Methodology:

• Data-Driven Design: The company emphasizes iterating and scaling based on "what the numbers say," indicating a strong reliance on performance metrics and A/B testing to guide design decisions.

• Agile Development: The "ship at growth speed" philosophy suggests an agile approach, focusing on rapid iteration, testing, and deployment of marketing assets.

• Direct Impact Focus: The culture likely values individuals who can directly contribute to measurable business outcomes, with design and development efforts tied to lead generation, conversion rates, and overall growth.

Company Website: https://jobs.burjlinebuilders.com (Note: The provided URL is for Burjline Builders, but the description clearly refers to "Qureos" as the company. The company URL should likely be for Qureos.)

📝 Enhancement Note: The company name "Qureos" is consistently used in the description, contrasting with the "Burjline Builders" domain provided. This discrepancy should be noted, and it's assumed the role is at Qureos. The culture is described as fast-paced, data-driven, and focused on direct impact, typical of a well-funded tech startup.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the marketing and design function, often referred to as a "Growth Designer," "Full-Stack Designer," or "Marketing Technologist." It bridges the gap between creative execution and direct marketing performance.

Reporting Structure: The role reports directly to Growth, Marketing leadership, or potentially a Founder, given the emphasis on direct collaboration and influence on company-wide initiatives.

Operations Impact: The Creative Designer & Webflow Developer will have a substantial impact on Qureos's growth trajectory by directly influencing brand perception, lead generation through high-converting landing pages, and campaign effectiveness across digital channels. Their work is critical for making the company's innovative product accessible and appealing to its target audiences.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow development, advanced motion graphics, and conversion rate optimization techniques.

• Growth Marketing Acumen: Develop a stronger understanding of growth marketing strategies, funnel optimization, and data analysis through close collaboration with the growth team.

• Brand Stewardship: Evolve into a key guardian of the Qureos brand identity across all digital touchpoints.

• Leadership Potential: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or contribute to strategic marketing planning.

📝 Enhancement Note: The growth potential is tied to the company's scaling phase and the individual's ability to demonstrate impact. The role offers a unique path for designers to become integral to growth strategies, rather than being siloed in a traditional design department.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a physical office environment. Given the startup nature and focus on collaboration, this is likely a modern, open-plan office space designed to foster teamwork and innovation.

Office Location(s): The primary location is Dubai, United Arab Emirates. This suggests an office situated within the business hubs of Dubai, offering accessibility and a vibrant work atmosphere.

Workspace Context:

• Collaborative Hub: Expect a workspace that encourages interaction with the Growth, Marketing, and Founder teams, facilitating quick feedback loops and idea generation.

• Tooling: Access to necessary design and development software, potentially including high-performance workstations and any specialized Webflow resources.

• Dynamic Atmosphere: A fast-paced environment where rapid prototyping, testing, and iteration are the norm, requiring adaptability and a proactive approach.

Work Schedule: While a standard 40-hour work week is the baseline, the emphasis on "growth speed" and direct collaboration with founders may necessitate occasional flexibility to meet critical project deadlines or launch campaign initiatives. This implies a results-oriented culture where timely delivery is prioritized.

📝 Enhancement Note: The on-site requirement in Dubai suggests a commitment to in-person collaboration, vital for the integrated design-build process envisioned for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills in design, Webflow development, and relevant experience.

• Portfolio Deep Dive: A dedicated session to walk through selected portfolio projects, focusing on your design process, Webflow implementation, optimization strategies, and the impact of your work. Be prepared to discuss specific examples of high-converting landing pages and motion graphics.

• Technical/Skills Assessment: Potentially a practical exercise or a discussion about technical challenges related to Webflow development, responsive design, and animation.

• Cultural Fit & Collaboration: Interviews with Growth, Marketing leads, and possibly Founders to assess your ability to collaborate, adapt to a fast-paced environment, and align with Qureos's mission and values. Arabic fluency and cultural understanding will be assessed here.

• Final Interview: May involve a discussion about your strategic approach to design for growth and your vision for Qureos's digital presence.

Portfolio Review Tips:

• Show, Don't Just Tell: For each Webflow project, clearly articulate the problem statement, your design and development approach, the tools/techniques used, and the quantifiable results achieved (e.g., conversion uplift, engagement metrics).

• Highlight Webflow Expertise: Demonstrate your mastery of Webflow's capabilities beyond basic templating. Showcase custom interactions, integrations, and efficient build practices.

• Quantify Impact: Whenever possible, use data to back up your claims. If specific conversion rate improvements or engagement metrics are not available, explain the rationale behind your design decisions that were intended to drive such outcomes.

• Arabic Nuance: If showcasing Arabic content, be prepared to explain how you ensured cultural relevance and linguistic accuracy, demonstrating your unique value proposition.

• Conciseness and Clarity: Organize your portfolio logically and present information clearly and concisely. Focus on quality over quantity.

Challenge Preparation:

• Webflow Scenario: Be ready to discuss how you would approach building a specific type of landing page or feature in Webflow, considering responsiveness, performance, and conversion optimization.

• Design Problem-Solving: Prepare to discuss how you would tackle a design challenge for a specific marketing campaign or audience, explaining your thought process and rationale.

• Motion Graphics Application: Consider how you would use motion graphics to enhance a particular marketing message or user experience.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio review and practical application. Candidates must be prepared to not only showcase their work but also articulate the strategic thinking and measurable impact behind it, especially concerning Webflow development and conversion optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website and landing page development. Mastery of its design interface, CMS, interactions, and custom code capabilities is essential.

• Figma/Sketch/Adobe Creative Suite: For graphic design, UI/UX design, prototyping, and asset creation. Proficiency in at least one of these is critical.

• Motion Graphics Software (e.g., Adobe After Effects): For creating animated graphics, explainer videos, and dynamic ad creatives.

Analytics & Reporting:

• Google Analytics: To understand website traffic, user behavior, and campaign performance.

• Webflow Analytics: Native analytics within Webflow for site performance monitoring.

• Advertising Platform Analytics: Insights from Google Ads, Facebook Ads, LinkedIn Ads, etc., to measure creative effectiveness.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how website designs and landing pages integrate with CRM systems for lead tracking and nurturing.

• Marketing Automation Tools: Familiarity with tools used for email campaigns and lead nurturing where landing pages play a crucial role.

• Integration Tools (e.g., Zapier): Potentially used for connecting Webflow forms or data to other business systems.

📝 Enhancement Note: The technology stack is heavily centered around Webflow and design tools, with a strong emphasis on how these tools are used to drive marketing performance and integrate with broader business systems like CRMs.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on delivering measurable results that contribute directly to business growth, with design and development efforts tied to KPIs.

• Speed & Agility: A culture that values rapid iteration, quick decision-making, and the ability to adapt to changing priorities and market conditions.

• Collaboration & Transparency: Open communication channels with founders, marketing, and growth teams, encouraging feedback and shared ownership of projects.

• Innovation: Embracing new technologies and creative approaches to solve business challenges, particularly in the AI and recruitment tech space.

• Ownership: Taking full responsibility for projects from conception to execution, demonstrating initiative and a proactive mindset.

Collaboration Style:

• Direct & Iterative: Expect frequent check-ins and feedback sessions with founders and cross-functional teams, leading to rapid design adjustments and iterative development.

• Cross-Functional Integration: Working closely with marketing and growth teams to ensure creative assets align with campaign strategies and business objectives.

• Knowledge Sharing: A culture that encourages sharing best practices, new techniques, and insights gained from design and development work.

📝 Enhancement Note: The values and collaboration style reflect a typical high-growth startup environment where agility, direct impact, and close teamwork are paramount for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid iteration ("ship at growth speed") can create a tension between delivering quickly and maintaining high design and development quality.

• Managing Multiple Audiences: Designing for two distinct audiences (companies hiring and talent seeking jobs) while maintaining a unified brand requires strategic visual differentiation.

• Translating Complex Tech: Effectively communicating the value of Qureos's AI recruitment platform through design and web experiences can be challenging.

• Staying Ahead of Trends: Continuously adapting design and Webflow techniques to evolving digital marketing best practices and user expectations.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Opportunities to explore and implement more complex Webflow features, custom code, and integrations.

• Growth Marketing Strategy: Gaining deeper insights into growth hacking, conversion optimization, and data analytics by working alongside experienced growth marketers.

• AI & HR Tech Landscape: Understanding the nuances of the AI and HR technology market to better inform design and messaging.

• Cross-Functional Leadership: Potential to grow into a lead role within the design function or contribute more broadly to marketing strategy as the company scales.

📝 Enhancement Note: The challenges are inherent to a fast-paced, growth-focused startup environment, offering significant opportunities for professional development for a proactive individual.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed and built a Webflow landing page that significantly improved conversion rates. What were the key design elements and metrics?"

• "How do you approach balancing rapid iteration for marketing campaigns with maintaining a strong, consistent brand identity?"

• "Walk us through your process for creating motion graphics for a paid ad campaign. What was the objective, and how did your design contribute to it?"

• "Given our product is an AI recruitment platform, how would you visually communicate its value proposition to both hiring managers and job seekers?" Company & Culture Questions:

• "What excites you about Qureos's mission to change the hiring process?"

• "How do you handle feedback from founders or stakeholders when it conflicts with your design vision?"

• "Describe your experience working in a fast-paced startup environment. How do you prioritize and manage your workload?"

• "How would your Arabic fluency specifically benefit Qureos in its marketing efforts?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the objective, your role, the challenges, your design/development process, and the measurable outcomes.

• Demonstrate Webflow Mastery: Be prepared to discuss specific Webflow features, custom code snippets, or integrations you used, and why.

• Highlight Conversion Focus: Emphasize how your design choices directly contributed to user engagement and conversion goals.

• Showcase Motion Graphics: Present your motion graphics work with context – what was the message, and how did animation enhance it?

• Articulate Arabic Impact: Explain how your language skills informed your design choices and ensured cultural resonance.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency in Webflow, a data-driven approach to design, and strong communication skills, especially regarding Arabic fluency and cultural understanding.

📌 Application Steps

To apply for this Creative Designer & Webflow Developer position:

• Submit your application through the provided link on the Burjline Builders jobs portal (ensure this is indeed the correct portal for Qureos).

• Tailor Your Resume: Highlight your 5-7+ years of design experience, specifically calling out your Webflow development skills, experience with landing pages, motion graphics, and any achievements related to conversion rate optimization. Quantify your accomplishments wherever possible.

• Curate Your Portfolio: Select your strongest Webflow projects, high-converting landing pages, and relevant motion graphics examples. Ensure your portfolio clearly demonstrates your end-to-end design and build capabilities and ideally includes examples of Arabic content integration.

• Prepare Your Walkthrough: Be ready to articulate your process, design decisions, and the impact of your work during a portfolio review. Practice explaining complex Webflow features or design rationale concisely.

• Research Qureos: Understand their mission, target audience, and current marketing efforts. Prepare thoughtful questions that demonstrate your engagement and strategic thinking about how design can drive growth for their AI recruitment platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Pay close attention to the company name discrepancy between "Qureos" and "Burjline Builders."