Creative Designer – AI & Video

📍 Job Overview

Job Title: Creative Designer – AI & Video

Company: Tienda Pago

Location: CDMX, Mexico

Job Type: Full-Time, Permanent

Category: Creative & Media / Marketing

Date Posted: 2026-09-29

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual identity for all external-facing materials, including social media, acquisition campaigns, point-of-sale materials, and the AI conversational agent "Amparo."

• Integrate generative AI tools (image, video, voice) as a natural part of the creative workflow to enhance production capacity and speed.

• Design clear, relatable, and effective visual assets tailored for a diverse user base of small business owners with limited time and technical expertise.

• Collaborate closely with content and growth teams to develop compelling visual assets for social media and performance marketing campaigns, including variations for A/B testing.

• Maintain and evolve the brand's style guide and a library of reusable templates and assets to ensure brand consistency across all touchpoints.

📝 Enhancement Note: This role is positioned as a senior creative position, emphasizing a blend of traditional design skills with advanced proficiency in generative AI and a strong focus on performance marketing outcomes. The emphasis on "design for real people" and "results-oriented" suggests a need for a designer who can translate complex brand messaging into easily digestible visuals for a specific, non-technical audience.

📈 Primary Responsibilities

• Develop and design static visuals, carousels, stories, and short videos for Tienda Pago's social media channels, in partnership with the content team.

• Create visual assets for growth campaigns, including acquisition, activation, and referral initiatives, generating multiple variations for A/B testing.

• Proactively integrate generative AI tools (image, video, voice) into the production workflow to increase the volume of creative variations while maintaining quality and brand integrity.

• Design visual assets and campaign materials that support the user journey and communication efforts of "Amparo," Tienda Pago's AI conversational agent.

• Ensure strict adherence to and evolution of the brand's style guide, maintaining a library of templates and reusable assets to guarantee brand consistency and operational efficiency.

• Collaborate with the marketing and growth teams to understand campaign objectives and translate them into impactful visual designs that drive user engagement and conversions.

• Contribute to the continuous improvement of design processes and workflows, particularly those involving AI integration and high-volume production.

• Adapt designs for various platforms, including social media, WhatsApp, and potentially print materials, considering the unique constraints and best practices of each.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative output and operational efficiency, leveraging AI as a key enabler. The need for "accelerated production with AI" and "maintaining brand consistency" points to a role that requires strategic thinking about scaling creative efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design principles is implied through extensive experience and portfolio requirements.

Experience: 7+ years of experience in graphic design for social media, digital marketing, or performance marketing campaigns.

Required Skills:

• Proven experience in graphic design for social media and digital campaigns, with a substantial portfolio showcasing this work.

• Demonstrated experience integrating generative AI tools (e.g., Midjourney, Adobe Firefly, Runway) into real-world production workflows, supported by portfolio examples.

• Expertise in creating high-volume design outputs while maintaining brand identity and quality.

• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator) and/or Figma.

• Strong understanding of typography, color theory, composition, and visual hierarchy.

• Ability to design for clarity and effectiveness, prioritizing user comprehension on mobile devices.

• Excellent organizational skills and the capacity to manage multiple parallel requests with short delivery times.

• Familiarity with performance marketing principles and how visual design contributes to campaign success. Preferred Skills:

• Short video editing and motion graphics (After Effects, CapCut, Premiere).

• Experience with AI for video and voice generation (e.g., Runway, ElevenLabs).

• Basic understanding of UX/UI principles.

• Experience designing for audiences with lower digital literacy.

• Experience designing for WhatsApp and print.

• Background in Fintech, financial inclusion, mass consumption (FMCG), traditional retail channels, startups, or performance-focused agencies.

📝 Enhancement Note: The requirement for over 7 years of experience, coupled with the emphasis on generative AI integration and performance marketing, positions this as a senior-level role. The "desirable criteria" suggest a strong preference for candidates with a diverse skill set beyond core graphic design, particularly in video and emerging AI technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing extensive work in social media design and digital marketing campaigns.

• Specific examples demonstrating the effective use of generative AI tools in the production of visual assets, clearly outlining the process and impact.

• Case studies illustrating how design choices contributed to campaign performance metrics (e.g., engagement rates, conversion rates).

• Examples of maintaining brand consistency across various platforms and campaign types.

• Visuals demonstrating an understanding of designing for a user base that prioritizes clarity and ease of understanding on mobile devices. Process Documentation:

• Evidence of established workflows for high-volume content production, particularly those leveraging AI for efficiency.

• Examples of how design processes are adapted to meet the rapid pace of a growing fintech company.

• Documentation or portfolio pieces showcasing the development and maintenance of a style guide and asset library.

• Demonstrations of how data and A/B testing results inform iterative design improvements.

📝 Enhancement Note: The portfolio is critical for this role, acting as the primary validation of the candidate's skills in AI integration, performance-driven design, and brand stewardship. Candidates should be prepared to walk through their process and articulate the ROI of their design work.

💵 Compensation & Benefits

Salary Range: While not specified, for a Creative Designer with 7+ years of experience in Mexico City, focusing on AI and performance marketing, the estimated annual salary range is approximately MXN $400,000 - $700,000. This is based on market research for similar senior creative roles in the Mexican tech and digital marketing sectors, considering the specialized AI skill requirement.

Benefits:

• Aguinaldo (Christmas bonus) above the legal minimum.

• 100% Prima Vacacional (Vacation Premium).

• Vacation days starting at 12 business days in the first year, increasing progressively.

• 8 Tienda Pago "Free Days" in the first year, adjusted proportionally thereafter.

• Birthday leave: A free day on your birthday or any day within the birthday month.

• Non-official holidays observed.

• Major Medical Expenses Insurance.

• Dentegra (Additional benefit to Major Medical Insurance).

• Life Insurance.

• Access to Ubits learning platform for continuous professional development.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The salary estimate is a broad range and should be confirmed with the hiring company. The benefits package is comprehensive, with several provisions exceeding standard legal requirements in Mexico, reflecting a commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Inclusion. Tienda Pago operates within the rapidly evolving financial technology sector, focusing on empowering micro-entrepreneurs in Latin America. This context means a fast-paced, innovative, and socially impactful work environment.

Company Size: The company is a growing fintech with operations in Mexico and Peru, and collaborators in other Latin American countries. This suggests a dynamic environment that balances the agility of a startup with the structure of an established company.

Founded: Over 10 years ago. This history indicates a degree of stability and proven market presence while still being in a growth phase.

Team Structure:

• The role is within a team that likely includes content creators, marketing specialists, and potentially other designers.

• Collaboration is expected with growth and content teams to execute campaigns.

• The presence of an AI conversational agent ("Amparo") suggests a forward-thinking approach to customer interaction and technology integration. Methodology:

• Data-driven decision-making is a core element, with an emphasis on understanding campaign performance and using insights for iteration.

• A high-volume production model is expected, augmented by generative AI.

• Focus on clear, user-centric communication, especially for a less digitally savvy audience.

Company Website: tiendapago.com

📝 Enhancement Note: Tienda Pago's mission of financial inclusion and its use of technology to achieve it creates a unique culture. The role of a Creative Designer is central to communicating this mission effectively to its target audience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, with expectations of extensive experience and the ability to work autonomously and lead visual strategy for key initiatives, especially those involving AI. It's a hands-on role focused on execution but with strategic input on visual direction.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Content, or Creative Director, working closely with cross-functional teams.

Operations Impact: The designer's work directly impacts customer acquisition, engagement, and retention by shaping the perception and usability of Tienda Pago's services. The success of campaigns, the clarity of information, and the overall brand appeal are all influenced by the visual output.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative workflows, video editing, and motion graphics.

• Leadership Potential: Opportunity to influence visual strategy and potentially mentor junior designers as the team grows.

• Cross-Functional Exposure: Gain broader understanding of marketing, growth, and product development within a fintech environment.

• Industry Expertise: Develop specialized knowledge in designing for financial inclusion and emerging markets.

📝 Enhancement Note: The role offers a unique opportunity to be at the forefront of AI integration in creative production within a mission-driven organization, providing a distinct career path for designers interested in this intersection.

🌐 Work Environment

Office Type: Hybrid work model. The role requires presence in the office for collaboration and team synergy, balanced with flexibility.

Office Location(s): Colony Space, Piso 2 (Oficinas 2039 - 2042) — Blvd Miguel de Cervantes #161, col. Granada, Alcaldía Miguel Hidalgo, CP 11520, CDMX. This is a modern office space in a well-connected area of Mexico City.

Workspace Context:

• The office environment at Colony Space likely offers a collaborative and modern workspace conducive to creative work.

• Access to necessary design tools and technology, including high-performance workstations and software.

• Opportunities for direct interaction with marketing, content, and potentially product teams, fostering a dynamic and collaborative atmosphere.

Work Schedule: Standard full-time work schedule, likely around 40 hours per week, with the flexibility afforded by the hybrid model.

📝 Enhancement Note: The hybrid model and the specified office location suggest a professional working environment that values both in-person collaboration and individual focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, AI proficiency, and alignment with the role's requirements.

• Creative Assessment: A practical exercise or case study focused on designing assets for a specific campaign or user scenario, potentially involving AI integration. This might involve creating mock-ups for social media or the "Amparo" agent.

• Team/Manager Interview: Discussion of creative philosophy, problem-solving approach, experience with AI tools, and how the candidate handles feedback and fast-paced environments.

• Final Interview: May involve senior leadership to discuss cultural fit, long-term vision, and impact.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where generative AI was used. Explain the prompts, the tools, the iterative process, and the benefits achieved (e.g., speed, variety).

• Demonstrate Performance Focus: Include examples where design directly contributed to measurable results (e.g., increased click-through rates, engagement, conversions). Use data and metrics to support your claims.

• Showcase Brand Consistency: Present a range of work that demonstrates an ability to maintain a cohesive brand identity across different platforms and campaign types.

• Emphasize User-Centricity: Include work that shows an understanding of designing for specific audiences, especially those with limited digital literacy, prioritizing clarity and ease of comprehension.

• Visual Storytelling: Structure your portfolio presentation to tell a compelling story about your process, challenges, and successes.

Challenge Preparation:

• Be ready to discuss your prompt engineering skills and how you refine AI outputs.

• Prepare examples of how you've managed high-volume design requests and tight deadlines.

• Think about how you would approach designing for a user who is a small business owner in Latin America.

• Be prepared to articulate your understanding of Tienda Pago's mission and how design contributes to it.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of AI in design and their ability to deliver results in a performance-oriented marketing context. A well-curated and clearly presented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop and Illustrator for core graphic design tasks.

• Figma: Required for collaborative design, prototyping, and potentially UI elements.

• Generative AI Tools:

  • Image Generation: Midjourney, Adobe Firefly, or similar platforms for creating unique visuals.
  • Video Generation/Editing: Runway, CapCut, Premiere Pro, After Effects (preferred) for creating short-form video content and motion graphics.
  • Voice Generation: ElevenLabs or similar (preferred) for AI-powered voiceovers.

Analytics & Reporting:

• Familiarity with social media analytics platforms to track engagement and performance.

• Understanding of A/B testing principles and how to design variations that facilitate testing. CRM & Automation:

• While not directly managing CRM, understanding how design assets are deployed through marketing automation platforms or campaign management tools would be beneficial.

📝 Enhancement Note: Mastery of Adobe Creative Cloud and Figma is foundational. However, the defining technical requirement for this role is demonstrable expertise and practical application of generative AI tools across image, video, and potentially voice.

👥 Team Culture & Values

Operations Values:

• Innovation & Technology: Embracing new tools like generative AI to drive efficiency and creative output.

• Impact & Social Good: A commitment to financial inclusion and empowering micro-entrepreneurs.

• User-Centricity: Designing with empathy for the end-user, ensuring clarity and ease of understanding.

• Performance & Results: Focusing on how design contributes to tangible business outcomes and campaign success.

• Speed & Agility: Operating effectively in a fast-paced fintech environment with rapid iteration cycles.

Collaboration Style:

• Highly collaborative with marketing, content, and growth teams.

• Open to feedback and iterative design processes.

• Emphasis on clear communication to ensure alignment on campaign objectives and brand standards.

• A proactive approach to sharing knowledge and best practices, especially regarding AI tools.

📝 Enhancement Note: Candidates should demonstrate an alignment with Tienda Pago's mission and a proactive, collaborative spirit, coupled with a pragmatic approach to leveraging technology for results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Efficiency with Quality: Ensuring AI-generated assets meet brand standards and strategic objectives, requiring skilled prompt engineering and post-processing.

• Designing for a Diverse Audience: Creating universally understandable visuals for users with varying levels of digital literacy and cultural contexts.

• Rapid Production Demands: Meeting the high-volume creative needs of a fast-growing fintech company.

• Staying Ahead of AI Advancements: Continuously learning and adapting to new AI tools and techniques in a rapidly evolving field.

Learning & Development Opportunities:

• AI in Design Specialization: Becoming an expert in leveraging AI for creative production in a professional setting.

• Fintech Marketing Acumen: Deepening understanding of marketing strategies within the financial inclusion sector.

• Video and Motion Graphics: Expanding skills in video editing and animation to enhance content offerings.

• Cross-functional Exposure: Gaining insights into business operations, product development, and customer success within a fintech.

📝 Enhancement Note: This role offers the challenge of pioneering AI integration in a creative team, providing significant opportunities for professional growth in a high-impact industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new credit product targeting small shop owners, given our mission of financial inclusion?"

• "Describe a time you used generative AI to solve a creative challenge or significantly speed up production. What was your process, and what were the results?"

• "How do you ensure brand consistency when working with multiple AI tools and producing a high volume of assets?"

• "Imagine we need to explain a complex loan repayment process visually to someone who rarely uses their smartphone. How would you approach this design challenge?" Company & Culture Questions:

• "What excites you about Tienda Pago's mission, and how do you see your role contributing to it?"

• "How do you stay updated with the latest trends in graphic design and AI technology?"

• "Describe your ideal collaborative relationship with a content or growth marketing team." Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Social Media Campaigns, AI-Assisted Projects, Performance Marketing Assets) or by impact (e.g., Projects that Drove Conversion, Projects that Enhanced Brand Awareness).

• AI Projects: For AI-assisted work, clearly detail the brief, the AI tools used, your prompt engineering strategy, the iterative refinement process, and the final outcome with quantifiable results if possible.

• Performance Metrics: For marketing campaigns, present metrics like engagement rates, click-through rates, conversion rates, or ROI, and explain how your design contributed to these figures.

• Brand Consistency: Showcase examples that demonstrate your ability to adapt your creative style while maintaining a cohesive brand identity.

• Clarity and Conciseness: Be prepared to walk through your projects efficiently, highlighting key achievements and your role in each.

📝 Enhancement Note: Prepare to discuss your practical application of AI tools, your understanding of performance marketing, and your commitment to Tienda Pago's social mission. Demonstrating how you translate complex ideas into clear, effective visuals for a specific audience will be crucial.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Tienda Pago's careers page.

• Portfolio Customization: Ensure your portfolio prominently features your experience with generative AI tools and performance-driven design for social media and digital campaigns. Tailor your presentation to highlight projects that align with Tienda Pago's mission and target audience.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, highlighting specific achievements in graphic design, digital marketing, AI integration, and high-volume production. Use keywords found in the job description.

• Interview Preparation: Practice discussing your creative process, your approach to AI integration, and how you measure design success. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research Tienda Pago's mission, values, target audience, and recent marketing efforts. Understand their impact in Latin America and how design plays a role in their communication strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---