Creative Design Manager

📍 Job Overview

Job Title: Creative Design Manager

Company: Virginia Lottery

Location: Richmond, Virginia, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-22

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in-office)

🚀 Role Summary

• Leads and directs the creative design execution for internally produced graphics to align with strategic marketing objectives.

• Manages the design team's workload, ensuring efficient project assignment, proper work/life balance, and adherence to print deadlines.

• Upholds and refines quality standards for all designs, ensuring consistency with brand guidelines and strategic goals.

• Serves as the central point of contact between design requestors and the design team, facilitating clear communication and alignment.

• Supports the design team by contributing to graphic design tasks to manage bandwidth and meet project demands.

• Oversees the management of print vendors and spearheads the development of the winner awareness program.

📝 Enhancement Note: While the title is "Creative Design Manager," the responsibilities heavily lean into operations management within a creative context, focusing on process, workflow, vendor management, and strategic execution of design projects. This role is crucial for ensuring the efficient and effective delivery of marketing collateral and brand representation for the Virginia Lottery.

📈 Primary Responsibilities

• Direct and manage the end-to-end creative design process for all internally produced graphics, ensuring alignment with marketing strategies and brand identity.

• Develop and implement project tracking systems and assignment workflows to ensure all creative requests are managed effectively and meet requested timeframes.

• Oversee the workload distribution among the design team, balancing individual capacity with project demands to promote productivity and prevent burnout.

• Establish, refine, and enforce high-quality design standards and brand guidelines across all creative outputs.

• Act as the primary liaison between internal stakeholders (Marketing, Sales, Communications, Customer Relations) and the design team to clarify project briefs, gather feedback, and ensure strategic alignment.

• Provide hands-on graphic design support to the team, completing projects when necessary to manage bandwidth and ensure timely delivery.

• Manage relationships and contracts with print vendors, ensuring quality, cost-effectiveness, and timely production of printed materials.

• Lead the strategic direction, identification, and development of the winner awareness program, collaborating with stakeholders to create impactful designs that highlight lottery winners.

• Ensure all design projects are delivered on time and within budget, implementing project management best practices.

• Stay abreast of industry trends in graphic design and lottery marketing to continuously improve creative output and operational efficiency.

📝 Enhancement Note: The responsibilities emphasize a blend of creative oversight and operational management. The role requires not just an eye for design but also the ability to manage a team, external vendors, and project pipelines, typical of a Marketing Operations or Creative Operations function.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Advertising, Graphic Design, or a closely related field.

• A comparable amount of training and experience may substitute for the educational requirement. Experience:

• A minimum of 5 years of progressive experience in marketing or advertising, with a significant portion dedicated to hands-on graphic design.

• Proven experience in managing creative projects and/or design teams. Required Skills:

• Deep understanding of creative design principles, practices, and theory, including their application within a corporate or government marketing context.

• Exceptional written and oral communication skills, with the ability to effectively engage with stakeholders at all organizational levels and external partners.

• Demonstrated ability to develop creative assets that are effective in achieving specific marketing objectives and campaign goals.

• Strong