Creative Content Designer

📍 Job Overview

Job Title: Creative Content Designer

Company: CONNEX CREDIT UNION INC

Location: North Haven, Connecticut, United States

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drives brand storytelling and visual communication across diverse marketing channels, including digital, print, social media, and video.

• Develops and produces engaging content that translates complex financial information into clear, accessible, and compelling narratives for members.

• Ensures brand consistency, accuracy, and regulatory compliance in all creative outputs, serving as the primary in-house creative resource for the marketing team.

• Collaborates cross-functionally to conceptualize and execute integrated marketing campaigns that enhance brand awareness and member engagement.

📝 Enhancement Note: This role is critical for the marketing team, acting as the central hub for all visual content creation. The emphasis on translating financial information into engaging content, combined with the need for regulatory compliance, points to a specialized role within the credit union sector. The "Creative Content Designer" title suggests a blend of graphic design, content strategy, and multimedia production skills.

📈 Primary Responsibilities

• Develop integrated campaign concepts and creative assets for a wide range of channels, including email, social media, digital advertising, direct mail, print, branch signage, events, presentations, and newsletters.

• Create adaptable graphic designs and branded templates to ensure consistency across all platforms while optimizing production efficiency.

• Prepare design files for both digital publication and commercial printing, coordinating production specifications with vendors as needed.

• Partner with the Digital Marketing Specialist to develop platform-native content for social media channels (Instagram, TikTok, Facebook, LinkedIn), including short-form videos from concept and scripting through filming, editing, captioning, and final production.

• Adapt existing campaign and long-form materials into channel-specific content that is educational, promotional, community-focused, and entertaining, aiming to strengthen brand awareness and engagement.

• Maintain and evolve Connex Credit Union's visual identity, brand voice, and creative standards, reviewing both internally and externally produced materials for consistency.

• Manage the Marketing team's library of photography, video, design files, templates, logos, and other creative assets, ensuring organized and accessible storage.

• Ensure appropriate usage of disclosures, trademarks, photography permissions, and required brand elements, adhering to financial industry regulations.

• Collaborate with copy owners to review and refine clear, engaging, and member-friendly content across advertising, social media, email, web, print, and other marketing channels.

• Provide constructive feedback on messaging and creative approaches to ensure content aligns with the intended audience, channel, campaign objective, member journey stage, and established brand voice.

• Work with Marketing and other departments to interpret creative briefs, gather necessary information, identify content opportunities, and develop concepts aligned with campaign objectives.

• Participate in campaign planning, brainstorming sessions, creative reviews, and post-campaign evaluations, incorporating feedback from Marketing, Compliance, leadership, and other stakeholders.

• Manage multiple creative assignments concurrently, ensuring established priorities, deadlines, and quality standards are consistently met.

📝 Enhancement Note: The responsibilities highlight a multi-faceted role that requires not only creative design skills but also strategic thinking in content adaptation, brand management, and cross-functional collaboration. The emphasis on regulatory compliance and translating financial concepts underscores the need for a candidate who can navigate a regulated industry's specific communication challenges.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, Advertising, Communications, or a closely related field. Equivalent professional experience may be considered in lieu of a degree.

Experience: Two or more years of progressive experience in graphic design, content creation, advertising, or a related creative role.

Required Skills:

• Advanced proficiency with Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign for graphic design and layout.

• Demonstrated experience with Canva for developing, adapting, and maintaining branded templates and creative assets efficiently.

• Hands-on experience with video editing and motion-content creation tools such as Premiere Pro, After Effects, or comparable platforms for producing engaging video content.

• Strong portfolio showcasing a diverse range of work across digital design, print materials, social media campaigns, branding initiatives, and integrated campaign development.

• Excellent editing, proofreading, and visual storytelling skills with a keen eye for detail.

• Solid understanding of fundamental design principles, including typography, color theory, composition, layout, and aesthetic balance.

• Knowledge of print production processes and digital asset preparation standards for various online and offline channels.

• Proven ability to manage multiple projects simultaneously, effectively prioritizing tasks, stakeholders, and deadlines in a fast-paced environment.

• High attention to detail, especially concerning accuracy, brand consistency, and adherence to regulated review and approval processes. Preferred Skills:

• Experience within the financial services industry, credit unions, banking, healthcare, insurance, or another similarly regulated industry.

• Familiarity with social media platform-specific content best practices and trends.

• Understanding of marketing campaign strategy and how creative assets contribute to overall objectives.

📝 Enhancement Note: The requirement for both Adobe Creative Cloud and Canva suggests a need for efficiency and adaptability in design workflows. The emphasis on a strong portfolio is paramount, as it will be the primary means of evaluating the candidate's practical skills and creative output across various media. Experience in a regulated industry is a significant plus, indicating that candidates with this background will have a competitive edge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a breadth of creative work across digital, print, social media, branding, and integrated campaign development.

• Case studies within the portfolio should highlight the design process from concept to execution, showcasing problem-solving abilities and strategic thinking.

• Evidence of creating adaptable designs and branded templates that maintain consistency while improving production efficiency.

• Examples of content developed for diverse channels, including social media (platform-native), email, digital ads, print collateral, and event materials.

• Demonstrations of video content creation, from scripting and filming to editing and final production, for various purposes (e.g., promotional, educational, social). Process Documentation:

• Ability to articulate the creative process used for developing marketing campaigns and individual assets, including stages of ideation, design, review, and final production.

• Documentation of how brand guidelines and regulatory requirements were incorporated into design and content creation processes.

• Examples of managing creative project workflows, including collaboration with copywriters, digital marketers, and other stakeholders to ensure alignment.

• Showcase of how feedback from reviews and approvals was incorporated to refine creative deliverables.

📝 Enhancement Note: The portfolio requirement is central to this role. Candidates should prepare to walk through their projects, explaining the strategic thinking behind their design choices, the tools used, and the impact of their work. Specific attention should be paid to showcasing how they handled constraints like brand consistency and regulatory compliance in their portfolio examples.

💵 Compensation & Benefits

Salary Range: $56,119.54 - $84,179.32 annually.

Benefits:

• Competitive compensation package reflecting experience and skills.

• Comprehensive Medical, Dental, and Vision coverage for employees and potentially dependents.

• Generous Paid Time Off (PTO) to support work-life balance.

• 401(k) retirement savings plan with a company match, assisting in long-term financial planning.

• Tuition reimbursement opportunities to support continued education and professional development.

• Opportunities to participate in community outreach programs, fostering local impact and engagement.

Working Hours: Full-time position, typically a standard 40-hour work week. The job is listed as "Day" shift.

📝 Enhancement Note: The salary range provided is specific and falls within typical mid-level graphic design and content creation roles in the Northeast US. The benefits package is robust, with a strong emphasis on health, financial security (401k match), and professional development (tuition reimbursement), which are attractive to candidates seeking long-term career stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Credit Union). Connex Credit Union operates within a sector known for its focus on member well-being, community support, and adherence to strict regulatory standards. This context shapes the company's mission and the tone of its communications.

Company Size: Connex Credit Union is likely a medium-sized organization. The description mentions "growing" and having a "strong history of success," suggesting an established entity with ongoing development. This size typically allows for a more personal work environment than a very large corporation, but with enough structure to offer professional growth opportunities.

Founded: Connex Credit Union has a "strong history of success," indicating it's an established institution, likely founded several decades ago, which implies stability and deep roots in the community it serves.

Team Structure: The Creative Content Designer reports to the Marketing team. This team likely includes specialists in digital marketing, copywriting, and potentially campaign management. Collaboration will be frequent with various departments across the organization to understand their needs and translate them into compelling marketing content.

• Marketing Team: Serves as the primary reporting line and collaborative unit for the Creative Content Designer.

• Cross-Functional Collaboration: The role requires close partnership with "copy owner," "Digital Marketing Specialist," and other departments to gather information, align on creative briefs, and ensure content meets campaign objectives.

• Compliance & Leadership: Feedback and review from Compliance and leadership are integral to the creative process, underscoring the importance of adherence to regulations and strategic alignment.

Methodology:

• Member-Centric Approach: The company's mission is to improve the financial well-being of its members, which should be reflected in all content.

• Brand Consistency: Maintaining a unified brand voice and visual identity across all communications is a core operational principle.

• Data-Informed Creativity: While creativity is key, content should be informed by campaign objectives, audience needs, and potentially performance data (though direct data analysis may be handled by other roles).

• Regulatory Adherence: All content must comply with financial industry regulations, requiring a meticulous review process.

Company Website: https://www.connexcu.org/

📝 Enhancement Note: Connex Credit Union's mission to improve financial well-being and its community focus are central to its culture. The marketing team's structure suggests a collaborative environment where creative input is valued but must align with strategic goals and regulatory requirements. Candidates should research the credit union's recent campaigns and community involvement to better understand their brand voice and values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the marketing function. It requires a solid foundation of technical creative skills (graphic design, video editing) combined with a growing understanding of marketing strategy, brand management, and cross-functional collaboration. The title "Designer" suggests a focus on execution and creative problem-solving, rather than high-level strategic planning, though the responsibilities indicate significant input into campaign concepts.

Reporting Structure: The Creative Content Designer reports to the Marketing team, likely a Marketing Manager or Director. This structure provides guidance and oversight while allowing for autonomy in day-to-day creative execution.

Operations Impact: The role directly impacts revenue and business decisions by creating compelling marketing materials that drive member acquisition, engagement, and retention. Effective visual content and storytelling are crucial for a financial institution to build trust, communicate product value, and differentiate itself in the market. The designer's work supports broader marketing campaign goals, which are directly tied to business growth objectives.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like video production, social media content strategy, or digital campaign design.

• Skill Expansion: Potential to learn new design software, video techniques, or gain exposure to UX/UI design principles through collaboration or further training.

• Leadership Potential: With proven success and expanded strategic input, potential to move into a Senior Creative Designer role, Art Director position, or a Marketing Specialist role with a creative focus.

• Industry Knowledge: Developing a strong understanding of financial services marketing and regulatory compliance offers a niche expertise valuable within the industry.

📝 Enhancement Note: For candidates aspiring to grow, this role offers a strong foundation in creative execution within a regulated industry. Demonstrating an ability to not only create visually appealing content but also to understand its strategic purpose and regulatory context will be key for advancement. Highlighting how their creative work contributed to specific marketing campaign successes will be crucial for future growth discussions.

🌐 Work Environment

Office Type: This is an "in office" position located at the North Haven HQ. It implies a traditional office setting where employees work from a central company location.

Office Location(s): 412 Washington Ave, North Haven, CT 06473. This location serves as the headquarters, suggesting a central hub for operations and administrative functions.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Marketing team and other departments, indicating a dynamic office workspace conducive to brainstorming and team discussions.

• Tools & Technology: Access to industry-standard design and video editing software (Adobe Creative Cloud, Canva, Premiere Pro, After Effects) is expected within the workspace.

• Team Interaction: Opportunities for direct interaction with colleagues will be frequent, facilitating knowledge sharing and project alignment.

Work Schedule: A standard full-time schedule, likely Monday to Friday, with a "Day" shift. While the role requires being on-site, the mention of "paid time off" indicates a commitment to employee well-being and work-life balance within the standard office hours.

📝 Enhancement Note: The on-site requirement is a key factor. Candidates should consider their comfort level with a traditional office environment and the commute to North Haven, CT. The collaborative nature of the workspace suggests a team-oriented culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of applications and portfolios by HR or the hiring manager to assess basic qualifications and creative aptitude.

• Portfolio Review & Discussion: A dedicated session where the candidate presents their portfolio, discussing specific projects, their creative process, problem-solving approaches, and how they ensured brand consistency and regulatory compliance.

• Skills Assessment/Creative Challenge: May involve a practical exercise or a more in-depth case study related to designing content for a specific financial product or campaign, testing their ability to translate financial information and adhere to brand guidelines.

• Team/Department Interviews: Meetings with key marketing team members and potentially other stakeholders to assess cultural fit, collaboration style, and understanding of the credit union's mission.

• Final Interview: Typically with senior leadership (e.g., Marketing Director) to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates versatility across digital, print, social, and video.

• Highlight Process: For each project, clearly explain the brief, your role, the creative process, challenges faced (especially regulatory or brand-related), solutions implemented, and the outcome or impact.

• Showcase Financial Industry Work: If you have experience in financial services or a similarly regulated industry, make these projects prominent.

• Demonstrate Tool Proficiency: Be ready to discuss the specific Adobe Creative Cloud, Canva, and video editing tools used and why you chose them for a particular project.

• Emphasize Brand Stewardship: Show examples of how you maintained brand consistency and applied brand guidelines effectively.

• Explain Regulatory Considerations: If applicable, discuss how you incorporated disclosures, legal requirements, and compliance feedback into your designs.

• Prepare for a Presentation: Be ready to present your portfolio digitally, either via screen share or by providing a link. Practice your narrative for each project to be concise and impactful.

Challenge Preparation:

• Understand the Mission: Familiarize yourself with Connex Credit Union's mission, values, and target audience.

• Financial Acumen: Brush up on common financial products and services offered by credit unions.

• Regulatory Awareness: Be aware of general marketing compliance principles in financial services (e.g., clear disclosures, avoiding misleading claims).

• Creative Problem-Solving: Prepare to tackle a hypothetical scenario, such as designing a social media campaign for a new savings account or a print ad for a mortgage product. Focus on translating features into member benefits and ensuring clarity and compliance.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio. Candidates should prepare to articulate their creative process and demonstrate how they handle the unique constraints of marketing within a regulated financial institution. A strong portfolio, coupled with the ability to discuss strategic thinking and problem-solving, will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required, particularly with Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, digital publications).

• Canva: Essential for developing, adapting, and maintaining branded templates efficiently, especially for quick social media graphics and internal communications.

• Video Editing Software: Proficiency with Premiere Pro, After Effects, or comparable platforms for video production, including editing, motion graphics, and final rendering.

Analytics & Reporting: While not explicitly listed as a primary responsibility for this role, an understanding of how creative assets perform on digital platforms (social media analytics, email open rates, click-through rates) would be beneficial. Collaboration with the Digital Marketing Specialist will be key here.

CRM & Automation: No specific CRM or automation tools are mentioned as required for this role, but familiarity with how marketing materials are deployed through CRM-driven email campaigns or marketing automation platforms could be a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Canva, and specific video editing software indicates the core technical requirements. Candidates should be prepared to discuss their experience and proficiency with these tools in detail, providing examples of how they've used them to achieve specific design or video production goals.

👥 Team Culture & Values

Operations Values:

• Member Focus: A core value is improving the financial well-being of members. All creative efforts should align with this overarching mission.

• Trust and Collaboration: The company emphasizes being part of a team that values trust and collaboration, suggesting a supportive and open work environment where ideas are shared and respected.

• Community Impact: Connex Credit Union is committed to its communities, and employees are encouraged to participate in outreach, reflecting a value of social responsibility and local engagement.

• Integrity and Accuracy: Given the regulated nature of financial services, there's an implicit value placed on accuracy, transparency, and ethical conduct in all communications.

• Professional Growth: The provision of tuition reimbursement and opportunities to thrive suggests a value placed on employee development and career advancement.

Collaboration Style:

• Cross-Functional Integration: The role requires working closely with copywriters, digital marketers, and other departments, indicating a collaborative style that bridges creative execution with broader marketing strategies and business needs.

• Feedback-Driven Improvement: Participation in creative reviews and incorporating feedback from various stakeholders (Marketing, Compliance, Leadership) highlights a culture where constructive criticism is used to refine deliverables.

• Shared Goal Orientation: Collaboration is geared towards achieving campaign objectives and enhancing member engagement, emphasizing a team effort towards common goals.

📝 Enhancement Note: Understanding and aligning with Connex Credit Union's member-centric and community-focused values will be crucial for cultural fit. The collaborative nature of the marketing team suggests that candidates who are team players and can effectively communicate with diverse stakeholders will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Financial Complexity: The primary challenge is to take complex financial products and services and communicate them in a way that is easily understood, engaging, and approachable for a diverse member base.

• Balancing Creativity with Compliance: Maintaining brand consistency and creative flair while strictly adhering to financial industry regulations, disclosures, and approval processes requires careful navigation.

• Multi-Channel Content Adaptation: Creating effective, platform-native content for a wide array of channels (digital, print, social, video) requires versatility and an understanding of each medium's unique requirements and audience expectations.

• Managing Multiple Stakeholders: Collaborating with various departments, each with potentially different priorities and feedback, can be challenging. Effectively managing these inputs while staying true to the creative brief and brand standards is key.

Learning & Development Opportunities:

• Financial Services Marketing Expertise: Deepen knowledge of marketing strategies and best practices specific to the credit union and financial services industry.

• Advanced Video Production: Enhance skills in video editing, motion graphics, and potentially live-action production techniques.

• Digital Content Strategy: Gain a more comprehensive understanding of how creative content integrates with broader digital marketing efforts, SEO, and user experience.

• Project Management Refinement: Improve skills in managing complex projects, timelines, and stakeholder expectations within a corporate environment.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach the challenge of making financial topics engaging and compliant. Highlighting past successes in simplifying complex information or navigating regulatory constraints will be beneficial. The growth opportunities show a clear path for developing specialized expertise within a stable industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex financial product and developing a compelling marketing campaign around it. How do you ensure both engagement and regulatory compliance?" (Focus on your methodical approach, from brief interpretation to final asset delivery, and how you handle disclosures.)

• "Walk us through a campaign where you had to adapt creative assets for multiple channels (e.g., social media, email, print). What were the key considerations for each platform, and how did you maintain brand consistency?" (Prepare a case study from your portfolio that showcases this versatility.)

• "Imagine you receive conflicting feedback from Marketing and Compliance on a creative piece. How would you navigate this situation to reach a resolution that satisfies both parties and the campaign objectives?" (Demonstrate your diplomatic skills, problem-solving approach, and understanding of organizational priorities.) Company & Culture Questions:

• "What interests you about working for a credit union like Connex, and how do you see your creative skills contributing to our mission of improving members' financial well-being?" (Research Connex's mission and values; connect your passion for design with their purpose.)

• "How do you approach collaboration with non-creative team members, such as copywriters or product managers, to ensure the creative vision aligns with their goals?" (Provide examples of successful cross-functional collaborations.)

• "Can you share an example of a time you had to adhere to strict brand guidelines or regulatory requirements for a project? How did you manage this constraint while still delivering effective creative?" (This is crucial for demonstrating your understanding of the industry's demands.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a story: the challenge, your solution (your creative process), and the outcome/impact.

• Quantify Impact: Whenever possible, use data or metrics to show the effectiveness of your work (e.g., increased engagement, click-through rates, successful campaign metrics).

• Highlight Versatility: Ensure your presentation showcases your range across different media (print, digital, social, video) and your ability to use various tools.

• Address Constraints: Be ready to discuss how you handled limitations like budget, time, brand guidelines, and regulatory requirements.

• Conciseness: Practice delivering your presentation efficiently, respecting the interviewer's time. Aim for 2-3 minutes per project.

📝 Enhancement Note: The interview process will likely focus heavily on practical application and problem-solving within the context of financial services marketing. Candidates should be prepared to discuss their portfolio in detail, linking their creative decisions to business objectives and regulatory considerations.

📌 Application Steps

To apply for this Creative Content Designer position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Tailor your resume and cover letter to highlight your graphic design, content creation, and video production experience, specifically mentioning proficiency with Adobe Creative Cloud, Canva, and video editing software.

• Resume Optimization: Ensure your resume clearly details your years of experience and showcases achievements relevant to developing integrated marketing campaigns, managing brand assets, and working within regulated industries. Use keywords from the job description.

• Portfolio Preparation: Have your portfolio ready for digital presentation. Be prepared to walk through 3-5 of your strongest projects, detailing your process, challenges, and outcomes. Focus on examples demonstrating versatility across digital, print, social, and video media.

• Company Research: Thoroughly research Connex Credit Union's mission, values, recent marketing campaigns, and community initiatives. Understand their brand voice and the unique aspects of serving members in the financial services sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.