Copywriter für E-Mail-Marketing mit Figma-Kenntnissen (m/w/d)

📍 Job Overview

Job Title: Copywriter für E-Mail-Marketing mit Figma-Kenntnissen (m/w/d)

Company: Rügamer & Steiner Consulting GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Content Operations

Date Posted: 2026-09-11

Experience Level: Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact email marketing campaigns for a diverse portfolio of e-commerce clients, driving significant revenue growth.

• Translate client briefs into compelling copy and visually engaging newsletter designs, leveraging Figma and AI tools for efficient content creation.

• Manage the end-to-end campaign lifecycle for 30-40 brands, ensuring brand voice consistency and performance optimization.

• Collaborate closely with clients and internal teams to deliver data-driven marketing solutions that align with business objectives.

📝 Enhancement Note: This role is positioned as a Junior Copywriter with a strong emphasis on integrated content and design responsibilities within email marketing. The "m/w/d" (männlich/weiblich/divers) designation is standard in German job postings, indicating a commitment to diversity and inclusion. The core function blends copywriting with basic design implementation, making it a hybrid role focused on immediate output and client-facing content.

📈 Primary Responsibilities

• Craft persuasive and conversion-focused email copy, including subject lines, body content, and calls-to-action, tailored to specific e-commerce brands and campaigns.

• Utilize Figma to assemble and customize newsletter templates, integrating graphics and adjusting layouts based on provided design system blocks and client branding guidelines.

• Leverage AI tools (e.g., ChatGPT, Claude) for content ideation, drafting, and optimization to enhance writing speed and quality.

• Manage a portfolio of 30-40 e-commerce clients, understanding their unique brand voices, target audiences, and campaign objectives.

• Prepare and present email campaign drafts for client approval, incorporating feedback and iterating on content and design as necessary.

• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) to inform future content strategy and optimization efforts.

• Proactively identify opportunities for campaign improvement and A/B testing to enhance engagement and conversion.

• Ensure all email content adheres to legal requirements and best practices in digital marketing and data privacy.

📝 Enhancement Note: The responsibilities highlight a hands-on, "build-it-yourself" approach, where the individual is expected to not only write but also execute the design and build of the email. This implies a need for rapid learning and a broad skill set beyond traditional copywriting, encompassing basic graphic design and UI assembly within a design tool.

🎓 Skills & Qualifications

Education: While formal education in design or newsletters is not mandatory, a strong foundation in communication, marketing, or a related field is beneficial. Demonstrated ability and a portfolio showcasing creative output are prioritized over specific degrees.

Experience: 0-2 years of experience in copywriting, content creation, or a related digital marketing role, with a focus on performance-driven content. Experience with e-commerce or direct-to-consumer brands is a plus.

Required Skills:

• Exceptional Copywriting Skills: Ability to write clear, concise, and persuasive copy that drives action and sales for e-commerce clients.

• Figma Proficiency: Competence in using Figma for layout adjustments, asset integration, and basic design assembly within a predefined design system.

• AI Tool Fluency: Comfortable and proficient in using AI tools for content generation, ideation, and optimization (e.g., ChatGPT, Claude).

• Aesthetic Judgment: A keen eye for visual appeal, layout balance, and brand consistency in digital content.

• Rapid Learning Aptitude: Ability to quickly grasp new tools, processes, and client-specific brand nuances.

• High Commitment & Drive: Demonstrates strong work ethic, willingness to go the extra mile, and a proactive approach to task completion.

• E-commerce Understanding: Basic knowledge of e-commerce business models and performance marketing principles.

• German Language Proficiency: Native or near-native fluency in German for copywriting and client communication.

Preferred Skills:

• Experience with other design tools or basic graphic editing software.

• Familiarity with email marketing platforms and their functionalities.

• Understanding of A/B testing methodologies in email marketing.

• Experience managing multiple client accounts or projects simultaneously.

• A portfolio showcasing successful email campaigns or performance-driven content.

📝 Enhancement Note: The emphasis on "Auge für Ästhetik" (eye for aesthetics) and "Extrem schnelle Auffassungsgabe" (extremely fast comprehension) suggests that practical aptitude and a willingness to learn are more critical than formal qualifications. The role is designed for someone who can quickly become productive in a hands-on capacity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Copywriting Samples: A curated selection of written work that demonstrates versatility, persuasive writing ability, and a focus on driving conversions. Include examples relevant to e-commerce or direct-to-consumer products.

• Figma Project Examples: Visual demonstrations of your work in Figma, showcasing how you've assembled or modified layouts, integrated graphics, and adhered to design guidelines. This could include screenshots of newsletter mockups or case studies of design implementation.

• AI-Assisted Content Creation Showcase: Examples of how you've used AI tools to enhance your copywriting process, highlighting efficiency gains or improved content quality.

• Campaign Performance Insights: If possible, include examples where you can demonstrate the impact of your work on key metrics (e.g., improved open rates, click-through rates, or conversion). Quantifiable results are highly valued.

Process Documentation:

• Candidates are expected to articulate their personal workflow for creating an email campaign, from brief to deployment, highlighting how they integrate writing, design, and AI tools.

• Demonstrate an understanding of a structured approach to managing multiple client projects, including prioritization, time management, and feedback incorporation.

• Be prepared to discuss how you would document and learn from campaign performance data to continuously improve future outputs.

📝 Enhancement Note: Given the role's focus on execution and rapid output, the portfolio should emphasize practical skills and tangible results. The ability to showcase how one integrates tools like Figma and AI into a streamlined workflow is paramount. The company values taking ownership, so demonstrating an end-to-end process ownership is key.

💵 Compensation & Benefits

Salary Range: €3,500 - €6,000 per month (gross), depending on experience and qualifications.

• This range aligns with junior to mid-level creative and marketing roles in Düsseldorf, a major economic hub in Germany. The broad range allows for compensation based on demonstrated skills and potential, reflecting the company's emphasis on attitude and learning speed over formal experience. Benefits:

• Direct Campaign Ownership: Take full responsibility for crafting and building complete newsletters for a diverse client base, seeing your work through to deployment and performance tracking.

• Client Exposure: Work with 30-40 distinct e-commerce brands, gaining broad experience across different industries and target audiences.

• Performance-Driven Environment: Your work directly contributes to client revenue, and you will have visibility into campaign results.

• Modern Workspace: Located in a contemporary office in Düsseldorf Pempelfort, featuring a roof terrace and excellent public transport connections.

• Premium Equipment: Provided with high-quality Apple hardware and ergonomic, height-adjustable desks.

• Comprehensive Perks: Includes Pluxee Card (meal voucher/benefit card), Urban Sports membership, and access to the latest AI tools for work.

• Team & Culture: Part of a young, dynamic team with regular monthly team events.

• Growth Potential: The company aims for long-term employment with a clear path for contract extension and potential for becoming a permanent employee.

Working Hours: Approximately 40 hours per week, with a strong emphasis on full-time, on-site commitment in Düsseldorf.

📝 Enhancement Note: The salary range is explicitly stated and is competitive for a junior role in the German market, particularly in a high-cost-of-living city like Düsseldorf. The benefits package is robust, emphasizing practical perks and a supportive work environment that aligns with a young, dynamic team culture. The "Kein internes Ping-Pong" benefit highlights the role's autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Email & CRM Marketing Services. Rügamer & Steiner Consulting GmbH specializes in driving sales for online shops through targeted email and customer relationship management strategies.

Company Size: Over 35 employees. This size indicates a growing, agile agency environment where individual contributions are highly visible and impactful. It's large enough to have established processes but small enough to maintain a close-knit culture.

Founded: Founded by Noah Rügamer and Aurelian Steiner. The agency is owner-managed, suggesting a direct connection to leadership, a strong vision, and a focus on results and client success.

Team Structure:

• The operations team is likely structured around client portfolios or specific marketing functions, with individuals taking ownership of their assigned brands.

• Reporting is directly to the founding partners or senior management, fostering clear communication and rapid decision-making.

• Cross-functional collaboration is inherent, with copywriters working closely with designers, account managers, and potentially performance analysts. Methodology:

• Data-Driven Decisions: Emphasis on measuring results and using performance data to inform strategy and optimize campaigns.

• Agile Workflow: A fast-paced environment focused on efficient execution and rapid iteration, likely employing agile principles for campaign management.

• Client-Centric Approach: Deep understanding of client needs and business objectives to deliver impactful email marketing solutions.

• Continuous Improvement: A culture that encourages learning, feedback, and ongoing development of skills and processes.

Company Website: https://ruegamer-steiner.de

📝 Enhancement Note: The company culture is described as results-oriented, fast-paced, and focused on empowering individuals to take full ownership of their work. The "inhabergeführt" (owner-managed) aspect suggests a flat hierarchy and direct access to leadership. The emphasis on "Vollgas gegeben" (full throttle) and "bringt jeden weiter, der bereit ist, dafür zu arbeiten" (pushes everyone forward who is willing to work for it) indicates a high-performance culture.

📈 Career & Growth Analysis

Operations Career Level: Junior Copywriter / Email Marketing Specialist. This role is an entry-point into performance-driven e-commerce marketing, offering hands-on experience in a critical GTM function. It's suitable for individuals early in their careers who are eager to learn and contribute significantly.

Reporting Structure: Direct reporting to senior management or founding partners, providing high visibility and opportunities for direct mentorship. This structure facilitates quick feedback loops and career development discussions.

Operations Impact: The role directly impacts client revenue through the creation of high-converting email campaigns. Success is measured by tangible performance metrics, making the impact of the operations function clearly demonstrable and directly tied to business outcomes.

Growth Opportunities:

• Specialization in E-commerce Email Marketing: Deepen expertise in performance marketing, CRM strategies, and conversion rate optimization within the e-commerce sector.

• Advanced Design & Tool Proficiency: Develop advanced skills in Figma, explore other design tools, and become an expert in leveraging AI for marketing content.

• Client Management & Strategy: Progress to managing larger client portfolios, developing strategic campaign plans, and potentially taking on client-facing advisory roles.

• Leadership Potential: For high performers, there's a potential path towards team lead positions, mentoring junior members, or specializing in specific areas of email marketing strategy.

• Permanent Employment: The stated goal of "unbefristete Übernahme" (permanent contract) indicates a strong commitment to retaining successful employees.

📝 Enhancement Note: The growth trajectory focuses on deepening expertise within a specialized area of marketing operations and client management. The emphasis on learning and taking ownership suggests that career progression will be tied to demonstrated results and adaptability within the agency's high-performance culture.

🌐 Work Environment

Office Type: Modern, on-site agency office located in Düsseldorf Pempelfort. The environment is designed to foster collaboration and productivity.

Office Location(s): Düsseldorf, Germany (Pempelfort district). This location offers good accessibility via public transport, making it convenient for employees commuting within the city and surrounding areas.

Workspace Context:

• Collaborative Hub: The office is a central point for team interaction, client meetings, and hands-on campaign development. It encourages spontaneous collaboration and knowledge sharing.

• State-of-the-Art Tools: Employees are equipped with premium Apple hardware, height-adjustable desks, and access to cutting-edge AI tools, supporting efficient and comfortable work.

• Team Synergy: Working on-site allows for direct interaction with colleagues, fostering a strong team spirit and enabling immediate problem-solving and idea exchange. The "junges Team und Geschäftsführung" (young team and management) suggests a vibrant and energetic atmosphere.

Work Schedule: The standard working hours are approximately 40 hours per week, with a requirement for full-time presence on-site. This structure supports the collaborative and hands-on nature of the role, ensuring continuous engagement with ongoing campaigns and team activities.

📝 Enhancement Note: The on-site requirement is a key aspect of this role, emphasizing the company's preference for a collaborative, in-person work environment where immediate teamwork and rapid iteration are prioritized. The office amenities like the roof terrace and modern equipment contribute to a positive and productive workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and any submitted portfolio materials. Be prepared to highlight your copywriting skills, Figma experience, and any relevant e-commerce background.

• Skills Assessment (Figma/AI): A practical exercise or discussion to gauge your proficiency with Figma and AI tools. This might involve a short task or a review of existing work demonstrating these skills.

• Copywriting Test: A writing sample or a brief to assess your ability to craft engaging, conversion-focused copy under time constraints.

• Team/Culture Fit Interview: An in-person meeting at the Düsseldorf office to discuss your motivation, work ethic, and how you align with the company's fast-paced, results-driven culture. This is also an opportunity to ask questions about the role and the team.

• Final Interview: Potentially with the founders, to discuss your long-term goals and fit within the company's vision.

Portfolio Review Tips:

• Showcase End-to-End Ownership: Highlight projects where you managed the entire process from concept to completion, demonstrating your ability to execute independently.

• Quantify Your Impact: Wherever possible, use numbers and metrics to illustrate the success of your campaigns (e.g., "Increased open rates by X%", "Generated Y% more clicks").

• Demonstrate Tool Integration: Clearly show how you've used Figma and AI tools in your workflow. Provide screenshots or links to live examples if available.

• Tailor to E-commerce: Prioritize examples that are relevant to online shops and performance marketing.

• Keep it Concise: Focus on your strongest pieces and be prepared to walk through them efficiently.

Challenge Preparation:

• Figma Mockup Task: Be ready to create a simple newsletter layout or modify an existing template in Figma within a set timeframe.

• Copywriting Prompt: Prepare for a prompt to write a subject line, preview text, and short body copy for a specific e-commerce scenario.

• AI Tool Application: Discuss how you would use AI to brainstorm ideas or draft content for a given campaign brief.

• Work Ethic & Attitude: Be ready to articulate your commitment, learning drive, and proactive approach, as these are key selection criteria.

📝 Enhancement Note: The application process emphasizes practical skills, adaptability, and cultural fit. The portfolio is crucial, but it must demonstrate not just creative talent but also efficiency, tool proficiency, and a results-oriented mindset, reflecting the agency's operational demands.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for newsletter design and assembly. Proficiency is essential for this role.

• AI Writing Assistants: Tools like ChatGPT and Claude are integral for content generation, ideation, and optimization.

• Email Marketing Platform: While not explicitly named, the agency likely uses a robust platform for sending and tracking campaigns. Familiarity with common platforms (e.g., Mailchimp, Klaviyo, Brevo) is beneficial.

Analytics & Reporting:

• Internal Analytics Dashboards: The agency will have proprietary or integrated tools to track key email marketing metrics (open rates, CTR, conversions).

• E-commerce Platform Analytics: Understanding how to interpret data from client e-commerce platforms (e.g., Shopify, WooCommerce) related to email-driven sales.

CRM & Automation:

• CRM Systems: Understanding of customer segmentation and data management principles is valuable, as email marketing is a key CRM channel.

• Workflow Automation: Familiarity with how email workflows are set up and automated within email marketing platforms.

📝 Enhancement Note: The technology stack is heavily focused on content creation and execution tools. Proficiency in Figma and AI writing tools is non-negotiable. While specific CRM or advanced analytics tools aren't highlighted, a foundational understanding of how these systems interact with email marketing is advantageous.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A primary focus on delivering measurable revenue growth for clients through effective email marketing.

• Ownership & Accountability: Each team member is expected to take full responsibility for their work and client outcomes.

• Speed & Efficiency: The ability to work quickly and effectively, leveraging tools and processes to maximize output.

• Continuous Learning: A commitment to staying updated with industry trends, new tools (especially AI), and best practices.

• Collaboration & Teamwork: While individual ownership is high, working together to achieve collective client success is also valued.

Collaboration Style:

• Direct & Action-Oriented: Communication is likely direct and focused on actionable steps and solutions.

• Cross-Functional Integration: Close collaboration between copywriting, design, and account management to ensure seamless campaign execution.

• Feedback-Driven: An environment where constructive feedback is regularly exchanged to foster improvement and learning.

• Agile & Iterative: Processes are flexible, allowing for quick adjustments based on client needs or performance data.

📝 Enhancement Note: The team culture values individuals who are proactive, results-driven, and comfortable working in a fast-paced, hands-on environment. The emphasis on ownership and direct contribution aligns with the agency's owner-managed structure and client-focused mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing High Volume & Variety: Juggling 30-40 distinct brands requires excellent organization, prioritization, and the ability to quickly adapt to different brand voices and campaign objectives.

• Balancing Speed and Quality: The need to produce content quickly while maintaining high standards for copy and design can be demanding.

• Staying Ahead of AI Advancements: Continuously integrating new AI capabilities and understanding their ethical and practical implications in content creation.

• Client Feedback Incorporation: Effectively managing and implementing client feedback while maintaining the integrity of the campaign strategy.

Learning & Development Opportunities:

• Deep Dive into E-commerce Marketing: Gain extensive practical experience in a high-demand sector of digital marketing.

• Mastery of Key Tools: Become highly proficient in Figma and various AI writing tools, positioning you as a specialist in modern content creation workflows.

• Performance Analysis Skills: Develop a strong understanding of how to interpret and act on email marketing metrics to drive business results.

• Client Relationship Building: Learn to effectively communicate with clients, understand their needs, and present strategies and results.

• Mentorship: Direct guidance from experienced founders and senior team members in a results-oriented environment.

📝 Enhancement Note: The primary challenges revolve around managing a high workload with diverse requirements and rapidly evolving technologies. Growth opportunities are strongly tied to practical skill development and gaining comprehensive experience in a specialized, high-impact area of digital marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing a sale newsletter for a fashion brand versus a tech gadget retailer?" (Assesses understanding of brand voice and audience segmentation.)

• "Describe your process for using AI tools to enhance your copywriting workflow. What are the benefits and limitations?" (Evaluates AI literacy and strategic application.)

• "Imagine a client provides feedback that your copy is 'too salesy'. How would you respond and revise?" (Tests client communication and adaptability.)

• "How do you prioritize tasks when managing multiple client projects with competing deadlines?" (Assesses organizational and time management skills.) Company & Culture Questions:

• "What interests you most about Rügamer & Steiner's focus on e-commerce email marketing?" (Gauges genuine interest and research.)

• "How do you handle working in a fast-paced, demanding environment?" (Probes for resilience and work ethic.)

• "What does 'taking ownership' of your work mean to you?" (Assesses proactivity and responsibility.)

• "How do you stay updated on the latest trends in digital marketing and AI?" (Tests commitment to continuous learning.) Portfolio Presentation Strategy:

• Highlight the "Full-Stack" Nature: Emphasize how you handled both the writing and the design/assembly aspects of your projects.

• Showcase Figma & AI Integration: Clearly demonstrate how you used these tools, not just that you used them. Walk through a specific example.

• Focus on Results: For each relevant piece, explain the objective and the outcome (e.g., "This campaign aimed to boost Q4 sales by 15%, and we achieved 18% through targeted copy and clear CTAs").

• Be Ready for Live Edits: Be prepared to potentially make minor edits or adjustments to a sample piece during the interview to show quick thinking and adaptability.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical aptitude (Figma, AI), strong communication skills, and a results-oriented, proactive mindset. The ability to articulate a clear workflow and showcase tangible impact is key.

📌 Application Steps

To apply for this Copywriter position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your copywriting skills, Figma proficiency, and any experience with e-commerce or performance-driven content. Ensure you can articulate the process and results for each.

• Tailor Your Resume: Highlight keywords from the job description such as "E-Mail-Marketing," "Figma," "KI-Tools," "Copywriting," and "E-Commerce." Quantify achievements where possible.

• Prepare for an In-Person Interview: Be ready to discuss your experience, workflow, and motivation in detail. Research Rügamer & Steiner Consulting GmbH's services and client base to demonstrate your understanding of their business.

• Practice Figma & AI Use Cases: Familiarize yourself with common newsletter layouts in Figma and be ready to discuss how you would leverage AI for specific copywriting tasks relevant to e-commerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.