Coordinator, Product Strategy, Service Parts Powersports

📍 Job Overview

Job Title: Coordinator, Product Strategy, Service Parts Powersports

Company: BRP

Location: Sherbrooke, Quebec, Canada

Job Type: Full-Time

Category: Product Strategy / Portfolio Management (with GTM implications)

Date Posted: 2026-08-31

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for developing and executing the product strategy for BRP's XPS Lubricant and Care Products portfolio within the Powersports sector, focusing on Go-To-Market (GTM) readiness and sustained market presence.

• It involves deep market analysis and business rationale to manage the product lifecycle, ensuring the portfolio continuously adds value to both consumers and dealers.

• The position requires strong collaboration with cross-functional teams, including product strategy, engineering, and marketing, to articulate product value propositions and support launch initiatives.

• Success in this role hinges on a strong understanding of market dynamics, competitor landscapes, and the ability to translate insights into actionable portfolio management decisions that drive revenue and customer satisfaction.

📝 Enhancement Note: While the title specifies "Coordinator," the responsibilities around strategic planning, portfolio management, business rationale, and market analysis suggest a role with significant strategic influence, often associated with Product Manager or Associate Product Manager levels. The "Coordinator" title might reflect a focus on execution and support within a broader Product Strategy team, but the strategic component is pronounced.

📈 Primary Responsibilities

• Collaborate with the Parts & XPS Product Strategy team to structure and refine the strategic plan for Powersport Lubricant and Care Products, leveraging market dynamics and business rationale.

• Manage the XPS portfolio by conducting rigorous analysis to support decisions on adding, growing, or exiting product categories, ensuring alignment with market demand and BRP's strategic objectives.

• Monitor and optimize the entire product lifecycle value for the XPS portfolio, proactively identifying and responding to market threats and emerging opportunities.

• Conduct comprehensive competitor analysis, including features, positioning, pricing, and go-to-market strategies, to inform BRP's competitive strategy.

• Act as a subject matter expert and brand ambassador for the XPS Lubricant and Care Products, serving as the voice of the customer to internal teams.

• Contribute to product download documentation by providing detailed product information, features, benefits, and compelling storylines in collaboration with product strategy and engineering.

• Develop robust business cases to support new product introductions, portfolio enhancements, or strategic shifts within the service parts and after-sales market.

• Support the Go-To-Market (GTM) planning and execution for new and updated product offerings, ensuring all stakeholders are aligned and informed.

📝 Enhancement Note: The responsibilities highlight a strong focus on product lifecycle management, market intelligence gathering, and cross-functional collaboration, which are key pillars of successful GTM strategies in the automotive and powersports sectors. The role requires translating strategic intent into tangible product offerings and supporting their market launch.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Business, Marketing, Engineering, Product Management, or a related field.

• Alternatively, a relevant track record of experience in a related industry will be considered. Experience:

• 2-5 years of experience in product strategy, portfolio management, or a related business function, with a strong emphasis on driving product initiatives from concept to market.

• Demonstrated experience in developing and executing strategic plans for product portfolios. Required Skills:

• Product Strategy & Portfolio Management: Proven ability to develop, manage, and optimize product portfolios, including strategic planning and lifecycle management.

• Market Analysis & Business Acumen: Strong understanding of market dynamics, competitor analysis, and the ability to build compelling business cases with sound business rationale.

• Powersports Industry Knowledge: Deep knowledge of powersport service parts, lubricants, and care products, including customer needs and industry trends.

• Cross-Functional Collaboration: Excellent skills in working effectively with diverse teams, including product strategy, engineering, marketing, and sales, to achieve common goals.

• Communication & Presentation Skills: Ability to articulate complex product information, value propositions, and strategic recommendations clearly and persuasively, both verbally and in writing.

• Entrepreneurial Mindset: Capacity to act with initiative, identify opportunities, and drive projects forward independently.

Preferred Skills:

• Bilingualism: Proficiency in English is mandatory; French is a strong asset, facilitating communication within the Quebec-based headquarters and wider Canadian market.

• Go-To-Market (GTM) Strategy: Experience in supporting or developing GTM strategies for product launches and portfolio updates.

• Technical Documentation: Familiarity with creating and contributing to product documentation, including feature/benefit articulation.

• Data Analysis: Ability to interpret market data, sales figures, and customer feedback to inform product decisions.

• Leadership Potential: Demonstrated ability to influence without direct authority and lead cross-functional initiatives.

📝 Enhancement Note: The required experience level of 2-5 years, combined with the strategic responsibilities, suggests this role is designed for an individual who has moved beyond entry-level tasks and is ready to take ownership of specific product lines and contribute meaningfully to strategic planning and execution. The preference for bilingualism is a critical factor for roles based in Quebec.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated ability to manage and optimize a product portfolio, showcasing growth, profitability, and market share expansion through strategic decision-making.

• Experience in developing and presenting detailed business cases that justify portfolio decisions, including market opportunity, competitive landscape, financial projections, and risk assessment.

• Track record of successfully managing product lifecycles, from introduction and growth to maturity and decline, with clear strategies for each phase.

• Evidence of understanding and adapting to market shifts, competitor actions, and evolving customer needs to maintain portfolio relevance and competitiveness. Process Documentation:

• Ability to contribute to product download documentation and internal product information repositories, ensuring accuracy and completeness of features, benefits, and use cases.

• Experience in collaborating with product strategy and engineering to translate technical product details into customer-facing value propositions and compelling marketing narratives.

• Familiarity with process workflows related to product development, market analysis, and cross-functional team alignment for product launches.

📝 Enhancement Note: For a role focused on product strategy and portfolio management, a candidate's ability to articulate their experience with these processes is crucial. Demonstrating how they've analyzed market data, built business cases, managed product lifecycles, and contributed to product launch materials will be key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Product Strategy Coordinator/Specialist role in Sherbrooke, Quebec, with 2-5 years of experience, a competitive annual salary range would typically be between CAD $60,000 and $85,000. This estimate considers the cost of living in Sherbrooke, the specialized nature of the powersports industry, and BRP's position as a global leader. Benefits:

• Financial & Retirement:

  • Annual bonus based on company financial results.
  • Pension plan.
  • Collective saving opportunities.

• Time Off & Work-Life Balance:

  • Generous paid time away (vacation, personal days).
  • Flexible work schedule.
  • Summer schedule (department/location dependent).
  • Holiday season shutdown.

• Health & Wellness:

  • Industry-leading healthcare benefits fully paid by BRP.

• Perks & Development:

  • Educational resources for professional development.

  • Discount on BRP products. Working Hours:

• Standard full-time work week, likely around 40 hours, with the benefit of flexible scheduling options.

📝 Enhancement Note: The salary range is estimated based on similar roles in the Quebec market, considering the specified experience level and the specialized nature of the powersports industry. BRP's comprehensive benefits package, as detailed in the job description, is a significant component of the total compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Recreational Vehicles & Boats (Powersports)

• BRP operates in a dynamic and innovative industry driven by passion for outdoor activities and performance. The company's focus on creating "innovative ways to move" in snow, water, asphalt, and dirt positions it at the forefront of recreational mobility. This industry context means a culture that values performance, innovation, and a deep understanding of the end-user experience.

Company Size: Approximately 16,500 employees globally.

• A company of this size offers a blend of stability and opportunity. Employees can benefit from structured career paths, robust internal processes, and a wide array of resources, while still having the chance to make a tangible impact within specialized teams. For operations and product roles, this means access to significant data, cross-functional departments, and a strong organizational framework.

Founded: 1937 (as Villeneuve, BRP was incorporated in 1942)

• With a long history rooted in ingenuity, BRP has a strong heritage of innovation. This longevity suggests a stable company with deep expertise in its markets, fostering a culture that respects experience while continuously pushing boundaries. Team Structure:

• The role sits within the Parts & XPS Product Strategy team, which is part of a larger Product Management or After-Sales division.

• This team likely works closely with Product Engineering, Marketing, Sales, and Operations teams to define and execute product roadmaps and strategies.

• The reporting structure would typically involve reporting to a Product Strategy Manager or Director, with close collaboration with product line leaders. Methodology:

• BRP emphasizes a spirit of ingenuity and intense customer focus. This translates into a data-informed approach to product development and strategy, with a strong emphasis on understanding consumer needs and market trends.

• The company likely employs structured product management methodologies, including market research, competitive analysis, business case development, and cross-functional team alignment for product launches.

• A focus on "creating innovative ways to move" suggests an iterative approach to product development and a willingness to explore new technologies and market opportunities.

Company Website: https://careers.brp.com/global/en

📝 Enhancement Note: Understanding BRP's heritage in innovation and its customer-centric approach is key. The "spirit of ingenuity" and "intense customer focus" are likely core values that permeate the company's operations and product development processes.

📈 Career & Growth Analysis

Operations Career Level: Product Strategy Coordinator

• This role is positioned as an early-to-mid-career opportunity within the product strategy and management domain. It provides a solid foundation in market analysis, portfolio management, and cross-functional collaboration, essential for aspiring product leaders. The "Coordinator" title implies a focus on supporting senior strategists and managers in executing broader plans, while still offering significant exposure to strategic decision-making. Reporting Structure:

• The Coordinator will report to a Product Strategy Manager or Director, likely within the Service Parts or After-Sales division.

• Key working relationships will be with Product Managers, Product Engineers, Marketing Specialists, and potentially Sales and Operations teams, fostering a collaborative environment. Operations Impact:

• This role directly influences BRP's revenue and customer satisfaction by ensuring the XPS Lubricant and Care Products portfolio meets market demands and dealer needs. Effective portfolio management can lead to increased sales, improved customer loyalty, and a stronger competitive position in the after-sales market. The insights generated and strategies developed contribute significantly to the overall GTM success of these product lines. Growth Opportunities:

• **Product Strategy Advancement