COORDINADOR UX RESEARCH

📍 Job Overview

Job Title: COORDINADOR UX RESEARCH

Company: Gentera

Location: Culiacán Rosales, Sinaloa, Mexico

Job Type: Full-time

Category: User Experience (UX) Research / Operations

Date Posted: 2026-09-10

Experience Level: Mid-level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute user-centered research strategies to identify and solve business opportunities within ConCrédito's processes and customer touchpoints.

• Translate complex research findings into actionable recommendations and develop immediate solutions using low-code tools for operational continuity.

• Collaborate cross-functionally to improve customer experience across all channels and processes, ensuring seamless user journeys.

• Leverage strong analytical and critical thinking skills to interpret data, identify user pain points, and drive data-informed decision-making.

• Present clear, persuasive reports and findings to diverse audiences, advocating for user needs and business improvements.

📝 Enhancement Note: This role bridges UX Research with practical operations and business problem-solving. The emphasis on low-code tools for immediate solution implementation is a key differentiator, suggesting a need for candidates who can not only research but also prototype and deploy solutions rapidly, directly impacting operational efficiency and customer experience.

📈 Primary Responsibilities

• Develop and implement comprehensive user research plans, including qualitative and quantitative methodologies, to understand user behavior, needs, and pain points across all ConCrédito touchpoints.

• Conduct user interviews, surveys, usability testing, persona development, and journey mapping to gather insights that inform strategic decisions and process improvements.

• Analyze research data to identify key areas of opportunity and translate findings into clear, concise, and actionable recommendations for product, service, and process enhancements.

• Utilize low-code development platforms to create proofs of concept (POCs) and immediate solutions that address identified user experience gaps and operational challenges, without requiring formal development cycles.

• Coordinate and manage research projects from initiation to completion, ensuring timely delivery of insights and solutions that contribute to business objectives and enhance customer satisfaction.

• Present research findings and proposed solutions to stakeholders, including senior management, product teams, and operational departments, effectively communicating the value and impact of UX initiatives.

• Collaborate closely with IT, product development, marketing, and operations teams to ensure research insights are integrated into strategic planning and daily operations.

• Continuously monitor and evaluate the effectiveness of implemented solutions and user experience improvements, iterating based on feedback and performance data.

• Stay abreast of the latest UX research methodologies, tools, and industry best practices, particularly those related to rapid prototyping and low-code application development.

📝 Enhancement Note: The core responsibility involves not just research but also the rapid development of solutions using low-code tools. This requires a candidate with a dual skillset: strong research acumen and practical application/prototyping capabilities. The "publicación interna" and "publicación externa" distinction suggests this role might be open to both internal employees and external candidates, with specific application guidelines for each.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Informatics, Systems Engineering, Industrial Engineering, or a closely related field. Experience:

• 3 to 5 years of progressive experience in User Experience (UX) Research, Human-Computer Interaction (HCI), or a related field with a strong focus on user-centered design and research methodologies.

• Proven experience in designing, executing, and analyzing various types of user research (e.g., interviews, surveys, usability testing, journey mapping).

• Demonstrated experience in translating research findings into actionable recommendations and strategic insights.

• Experience with rapid prototyping or solution development using low-code platforms is highly desirable. Required Skills:

• UX Research Methodologies: Proficiency in planning and conducting qualitative and quantitative user research.

• Analytical & Critical Thinking: Strong ability to analyze complex data sets, identify patterns, and draw insightful conclusions.

• Communication & Presentation: Excellent verbal and written communication skills, with a proven ability to present complex information clearly and persuasively to diverse audiences.

• Problem-Solving: Aptitude for identifying root causes of user experience issues and developing effective solutions.

• Business Acumen: Understanding of business objectives and how UX research contributes to achieving them.

• User Empathy: Deep understanding of user needs, motivations, and behaviors.

• Strategic Planning: Ability to develop research strategies aligned with business goals.

Preferred Skills:

• Low-code Development Tools: Familiarity with platforms like Power Apps, OutSystems, Mendix, or similar for rapid prototyping and solution development.

• Data Visualization: Experience with tools for creating compelling reports and dashboards.

• Agile Methodologies: Experience working in Agile development environments.

• Cross-functional Collaboration: Proven ability to work effectively with engineering, product, marketing, and operations teams.

• Customer Journey Mapping: Expertise in mapping and optimizing customer journeys.

📝 Enhancement Note: The requirement for a degree in Informatics, Systems, or Industrial Engineering, combined with UX research experience, indicates a need for a candidate who can bridge technical understanding with user-centric design. The emphasis on "low-code tools" is a critical differentiator, suggesting a practical, hands-on approach to problem-solving rather than purely theoretical research.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct UX research projects demonstrating a clear understanding of the research process from problem definition to solution implementation.

• Each project should clearly articulate the research objectives, methodologies used, key findings, and the tangible impact of the research on user experience or business outcomes.

• Evidence of translating research insights into actionable recommendations or prototypes, ideally showcasing experience with low-code tools or rapid prototyping.

• Documentation of how user research findings influenced product design, process optimization, or strategic business decisions.

• Examples of presenting research findings and recommendations to stakeholders, highlighting communication and persuasion skills. Process Documentation:

• Demonstrate a structured approach to user research, including detailed project plans, research protocols, and data analysis frameworks.

• Showcase experience in documenting user journeys, personas, and usability test results in a clear and organized manner.

• Provide examples of how research processes were adapted or optimized for specific project constraints or business needs.

• Illustrate methods used for collaborating with cross-functional teams during the research and solution development phases.

📝 Enhancement Note: The emphasis on low-code tools and immediate solutions suggests that the portfolio should ideally include examples of rapid prototyping or POC development, showcasing the candidate's ability to not just identify problems but also to build and test immediate fixes. This is a critical aspect for roles that bridge research with operational execution.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a UX Research Coordinator with 3-5 years of experience in Mexico, particularly in the financial services or technology sector, the estimated annual salary range in Culiacán, Sinaloa, would be approximately MXN $360,000 - $540,000. This estimate accounts for the required experience, specialized skills in UX research and low-code tools, and the cost of living in the region. Benefits:

• Major Medical Insurance for the family

• Life Insurance

• Savings Fund

• Savings Bank

• Grocery Vouchers

• Vacation Bonus

• Christmas Bonus

• Performance Bonus

• Profit Sharing

• Other additional benefits Working Hours:

• Full-time position, typically aligning with standard business hours (e.g., 40 hours per week). While the role is on-site, flexibility may be available depending on project needs and team agreements, though core hours will likely be expected for collaboration.

📝 Enhancement Note: The provided benefits are comprehensive and typical for mid-level positions in established companies in Mexico, particularly in the financial sector. The salary estimation is based on general market data for similar roles in Mexico, considering the specific location and required experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Microfinance, Lending)

Company Size: Gentera is a large financial institution with a significant employee base, indicated by the "Publicación Interna" aspect, suggesting a structured corporate environment with established internal career paths.

Founded: Gentera was founded in 1994, indicating a mature company with a solid market presence and established operational frameworks.

Team Structure:

• The UX Research Coordinator will likely be part of a broader Customer Experience, Digital Transformation, or Innovation team.

• Reporting structure may involve a UX Lead, Head of Digital, or a Director of Customer Experience, depending on the specific department.

• Collaboration is expected with various departments including IT, Product Development, Marketing, Operations, and potentially front-line customer service teams to gather insights and implement solutions. Methodology:

• Data-Driven Decision Making: The role emphasizes translating research findings into actionable strategies, highlighting a commitment to data and evidence-based improvements.

• User-Centric Approach: A core tenet is improving customer experience through a deep understanding of user needs.

• Agile & Iterative Development: The mention of "pruebas de concepto" and low-code tools suggests an agile approach to problem-solving and solution deployment, focusing on rapid iteration and immediate impact.

• Operational Efficiency: A key objective is to solve areas of opportunity and ensure continuity of operations, linking UX research directly to business performance.

Company Website: https://www.gentera.com.mx/

📝 Enhancement Note: Gentera's focus on microfinance and financial services means that UX research will likely be applied to critical customer journeys related to loans, accounts, and financial management. The "ConCrédito" mention indicates a specific brand or product line within Gentera where this role will have a direct impact.

📈 Career & Growth Analysis

Operations Career Level: This position is at a Mid-level (Coordinator) within the UX Research and Operations domain. It requires a blend of research expertise and practical implementation skills, indicating a step beyond entry-level research roles. The role involves not just executing research but also strategizing and leading the development of solutions.

Reporting Structure: The Coordinator will likely report to a Senior UX Researcher, UX Manager, or a Head of Digital/Customer Experience. This position involves significant autonomy in research design and solution conceptualization, but strategic direction will come from senior leadership.

Operations Impact: The role has a direct impact on operational efficiency and customer satisfaction by identifying and resolving pain points in user journeys. By developing quick, effective solutions using low-code tools, the Coordinator can contribute immediately to process improvements, cost savings, and revenue enhancement through better customer engagement and retention.

Growth Opportunities:

• Senior UX Researcher/Specialist: Progression to a senior individual contributor role, focusing on more complex research initiatives and mentoring junior researchers.

• UX Manager/Lead: Opportunity to lead a team of UX researchers and designers, overseeing research strategy and implementation across multiple projects.

• Product Management: Transition into product management roles, leveraging a deep understanding of user needs and market opportunities.

• Digital Transformation Specialist: Develop expertise in digital innovation and operational transformation, applying UX principles to broader business challenges.

• Low-code Solution Architect: Specialize further in low-code development and rapid prototyping, becoming an expert in accelerating solution delivery.

📝 Enhancement Note: The unique combination of UX research and low-code solution development offers a distinct career path. Growth opportunities could lean towards becoming a specialist in rapid solution deployment or moving into management roles that oversee both research strategy and operational implementation.

🌐 Work Environment

Office Type: The role is explicitly stated as "Esquema presencial" (On-site scheme), indicating a traditional office-based work environment.

Office Location(s): Culiacán, Sinaloa, Mexico. This location is the primary work hub for this position.

Workspace Context:

• The office environment is likely collaborative, requiring regular interaction with various teams.

• Access to standard office technology and potentially dedicated UX research tools will be available.

• The work setting will encourage direct communication and brainstorming sessions for problem-solving and solution development.

• The emphasis on immediate solutions via low-code tools might imply access to a sandbox environment or development tools within the corporate network. Work Schedule:

• Standard full-time work schedule (likely 40 hours per week), aligned with typical business operations in Mexico.

• While on-site, there may be some flexibility for project deadlines or specific research needs, but a consistent presence is expected.

📝 Enhancement Note: The on-site requirement is crucial for this role, suggesting that collaboration, direct observation of processes, and in-person stakeholder engagement are highly valued by Gentera for this position.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and CVs to assess basic qualifications and experience.

• Hiring Manager Interview: An interview with the hiring manager (likely the recruiter, daguilera@compartamos.com) to delve into experience, skills, and alignment with the role's objectives. Expect questions about UX research methodologies and experience with problem-solving.

• Technical/Skills Assessment: A practical assessment or case study focusing on UX research design, data analysis, and potentially the conceptualization of a low-code solution for a given problem. This stage will heavily scrutinize the candidate's portfolio.

• Panel Interview: Meeting with key stakeholders from relevant departments (e.g., Product, Operations, IT) to evaluate collaboration skills, strategic thinking, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and final approval.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio by project. For each project, clearly outline:

  • The Problem: What business or user problem were you trying to solve?
  • Your Role: What specific contributions did you make?
  • Methodology: What research methods did you employ and why?
  • Process: Detail your steps from research planning to insight generation.
  • Findings & Recommendations: Present your key insights and proposed solutions clearly.
  • Impact: Quantify the results or potential impact of your work (e.g., improved conversion rates, reduced support tickets, increased user satisfaction).

• Highlight Low-Code/POC Experience: If you have experience with low-code tools or rapid prototyping, make sure to showcase this prominently. Detail how you used these tools to build POCs or immediate solutions based on your research.

• Showcase Presentation Skills: Be prepared to walk through your portfolio and present your findings as if you were explaining them to stakeholders. Practice articulating your thought process and the value of your work.

• Tailor to Gentera: Research Gentera's business model (microfinance, financial services) and ConCrédito's likely customer base. Frame your portfolio examples to demonstrate how your UX research skills can address challenges in this specific industry.

Challenge Preparation:

• Anticipate Case Studies: Prepare for case studies that involve analyzing a hypothetical user problem within a financial services context and proposing research methods and potential low-code solutions.

• Focus on Actionability: Demonstrate an ability to move beyond identifying problems to proposing concrete, implementable solutions, especially using rapid development approaches.

• Quantify Impact: Be ready to discuss how you measure the success of your research and implemented solutions, using relevant metrics.

📝 Enhancement Note: The interview process will likely place significant emphasis on the candidate's ability to demonstrate practical application of UX research findings, particularly through the use of low-code tools for rapid problem-solving, which is a unique aspect of this role.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Tools for surveys, usability testing, and user interviews (e.g., SurveyMonkey, Typeform, UserTesting.com, Lookback, Maze).

• Low-code Development Platforms: Experience with platforms like Microsoft Power Apps, OutSystems, Mendix, Appian, or similar is highly desirable for creating proofs of concept and immediate solutions.

• Prototyping Tools: Tools such as Figma, Sketch, Adobe XD, or InVision for creating wireframes and interactive prototypes.

• Analytics & Reporting: Proficiency in tools for data analysis and reporting. This could include standard office suites (Excel, PowerPoint) and potentially BI tools.

• CRM & Automation: Familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) and workflow automation tools might be beneficial for understanding customer journeys and operational processes.

• Collaboration Tools: Platforms like Microsoft Teams, Slack, Jira, or Confluence for team communication and project management.

Analytics & Reporting:

• Data Analysis Software: Advanced Excel, potentially R, Python (for statistical analysis), or BI tools like Power BI or Tableau for deeper data insights.

• Reporting Tools: Ability to create clear and compelling reports using presentation software or BI dashboards.

CRM & Automation:

• Understanding of how CRM data informs user research and how automated workflows impact customer experience.

📝 Enhancement Note: The explicit mention of "herramientas low-code" is a critical component of the technology stack. Candidates should be prepared to discuss their experience with specific platforms and how they've used them to bridge research with rapid solution deployment.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A strong commitment to understanding and serving the needs of ConCrédito customers, ensuring their experience is positive and efficient.

• Innovation & Agility: Embracing new approaches and technologies, particularly low-code tools, to find creative solutions and respond quickly to business needs.

• Data-Driven Approach: Relying on research and analytics to inform decisions and measure the impact of improvements.

• Collaboration & Teamwork: Working effectively across different departments to achieve shared goals and ensure seamless integration of UX insights into business processes.

• Continuous Improvement: A mindset focused on identifying areas for enhancement and driving ongoing optimization of processes and user experiences.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with IT, product, marketing, and operations teams, necessitating strong communication and relationship-building skills.

• Proactive Communication: Sharing research findings and solution proposals regularly and transparently with stakeholders.

• Feedback-Oriented: Open to receiving and providing constructive feedback to foster a culture of continuous learning and improvement.

• Solution-Oriented Partnership: Working collaboratively to ensure that research insights are translated into practical and effective solutions that align with business objectives.

📝 Enhancement Note: Gentera's values likely emphasize financial inclusion, customer well-being, and operational excellence. The UX Research Coordinator's role will be to infuse these values into the customer experience through research and practical, rapid solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Research and Execution: The primary challenge is effectively translating user research insights into actionable, implementable solutions, especially within the constraints of rapid development using low-code tools.

• Cross-Departmental Alignment: Gaining buy-in and ensuring consistent implementation of UX recommendations across diverse departments with potentially different priorities.

• Measuring Impact: Quantifying the ROI of UX research and low-code solutions, particularly in a financial services context where user journeys can be complex.

• Rapid Pace of Change: Staying current with evolving UX methodologies, low-code technologies, and the dynamic needs of the financial services industry.

• Stakeholder Management: Effectively communicating research value and advocating for user needs to various stakeholders, some of whom may not have a deep understanding of UX principles.

Learning & Development Opportunities:

• Advanced UX Research Techniques: Opportunities to deepen expertise in specialized research areas.

• Low-code Platform Mastery: Becoming a subject matter expert in specific low-code development environments, leading to roles focused on digital acceleration.

• Financial Services Industry Knowledge: Gaining in-depth understanding of microfinance, lending, and customer financial behaviors.

• Leadership Development: Potential to move into team leadership or management roles, overseeing research strategy and execution.

• Process Optimization Expertise: Developing specialized skills in streamlining business processes through user-centered design and technology.

📝 Enhancement Note: The unique blend of UX research and low-code solutions presents a significant opportunity for candidates to develop highly sought-after skills in digital transformation and rapid application development within the financial sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to identify a critical business opportunity. How did you translate your findings into actionable steps, and what was the outcome?" (Focus on problem identification, methodology, and impact.)

• "How would you approach researching and designing a solution for improving the onboarding process for new ConCrédito loan applicants, considering immediate implementation needs?" (Assess research strategy, low-code thinking, and problem-solving.)

• "Imagine you've identified a significant friction point in our mobile banking app. How would you validate this issue with users and propose a solution using low-code tools?" (Evaluate research validation, solution ideation, and tool application.) Company & Culture Questions:

• "What interests you about Gentera and its mission in financial inclusion?" (Demonstrate research into the company's values and impact.)

• "How do you ensure your UX research aligns with business objectives, particularly in a regulated industry like financial services?" (Assess business acumen and strategic thinking.)

• "Describe your experience working with cross-functional teams. How do you manage differing priorities and ensure buy-in for UX recommendations?" (Evaluate collaboration and stakeholder management skills.) Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the business problem and user need for each project.

• Show, Don't Just Tell: Use visuals (screenshots, mockups, journey maps, data charts) to illustrate your process and findings.

• Highlight the "So What?": Emphasize the impact and outcomes of your research and solutions. Quantify whenever possible.

• Showcase Low-Code Application: If applicable, dedicate a section or highlight within a project how you used low-code tools to build POCs or prototypes, explaining the benefits of this approach.

• Be Prepared for Deep Dives: Anticipate questions about your methodology choices, data analysis, and decision-making process.

📝 Enhancement Note: Interview preparation should strongly emphasize the candidate's ability to connect UX research findings with practical, rapid solutions using low-code tools, demonstrating business impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Gentera careers portal at https://vacantesbancocompartamos.gentera.com.mx/job/CULIACAN-COORDINADOR-UX-RESEARCH-SINA-80000/1428709700/.

• Curate Your Portfolio: Select 3-5 of your strongest UX research projects. For each, clearly articulate the problem, your role, methodology, key findings, recommendations, and quantifiable impact. Critically, highlight any projects where you used low-code tools to develop proofs of concept or immediate solutions based on your research.

• Tailor Your Resume: Ensure your resume clearly outlines your 3-5 years of experience in UX research, relevant degrees (Informatics, Systems, Industrial Engineering), strong analytical skills, and any experience with low-code platforms or rapid prototyping. Use keywords from the job description such as "UX Research," "Low-code," "Customer Experience," "Process Improvement," and "Analytical Skills."

• Prepare for Case Studies: Anticipate practical challenges or case studies that will require you to design a research plan and propose solutions for a business problem, potentially involving low-code tools. Practice articulating your thought process and demonstrating how you would drive operational improvements.

• Research Gentera & ConCrédito: Understand Gentera's mission, values, and its role in financial inclusion. Familiarize yourself with the likely customer needs and operational challenges within the microfinance and lending sector, specifically for ConCrédito. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.