Contract Creative Designer (6-months)

📍 Job Overview

Job Title: Contract Creative Designer (6-months)

Company: ShopBack

Location: Kuala Lumpur, Malaysia

Job Type: Contract

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-05

Experience Level: 1-2 years (Mid-Level)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the end-to-end execution of high-quality, conversion-driven creative assets for ShopBack's Regional Marketing team.

• Responsibilities span across digital channels (social media, paid media, CRM, app/web) and offline channels including large-format print and OOH production.

• Requires a strong understanding of design principles, brand consistency, and production specifications for both digital and physical outputs.

• Collaboration with internal marketing and growth teams, as well as external vendors, is key to successful project delivery within tight timelines.

📝 Enhancement Note: While the title is "Creative Designer," the emphasis on "conversion-driven artwork," "performance banners," and "meeting commercial objectives" positions this role within a marketing operations or growth marketing support function. The requirement for proficiency in design tools and production for various channels, including offline, highlights a blend of creative execution and production management.

📈 Primary Responsibilities

• Produce high-quality creative assets for digital platforms including social media, paid media campaigns, CRM communications, and app/web interfaces.

• Develop and execute compelling campaign visuals that maintain brand consistency and scale effectively across diverse formats and placements.

• Execute design adaptations and resizing with meticulous attention to composition, ensuring visual impact isn't compromised by mechanical adjustments.

• Prepare artwork for large-format and print production, such as Out-of-Home (OOH) advertising, transit ads, in-store displays, and event materials.

• Understand and apply print specifications, including color systems (CMYK/Pantone), bleed, finishing, and other production requirements.

• Ensure all creative outputs strictly adhere to brand guidelines while simultaneously supporting performance and commercial objectives.

• Manage multiple design projects concurrently, prioritizing tasks and meeting strict deadlines in a fast-paced environment.

• Collaborate closely with regional marketers, growth teams, and other designers to ensure smooth project execution and alignment.

• Maintain exceptional attention to detail in all aspects of design, including typography, layout, imagery, spacing, and visual hierarchy.

• Take ownership of creative tasks from conception through to final delivery, demonstrating a proactive, solutions-oriented approach.

📝 Enhancement Note: The responsibilities emphasize a hands-on execution role with a strong focus on performance marketing outcomes and production excellence, particularly in offline channels. The expectation to "scale cohesively across formats" and "execute adaptations... without losing impact" points to a need for strategic design thinking beyond mere graphic creation, aligning with GTM operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring this level of design proficiency.

Experience: Minimum of 1-2 years of relevant design experience, with a preference for candidates from fast-paced e-commerce, tech, or agency environments.

Required Skills:

• Strong proficiency in industry-standard design software: Adobe Photoshop, Adobe Illustrator, and Figma.

• Solid experience in offline design and production, including Out-of-Home (OOH), large-format printing, and general print materials.

• Deep understanding of fundamental design principles: layout, typography, color theory, and visual hierarchy.

• Demonstrated ability to execute creative designs confidently across both digital and offline specifications.

• Proven ability to work effectively under tight deadlines in a collaborative, team-oriented environment.

• Fluency in Mandarin (written and verbal) is essential for effective collaboration with and creation of materials for Mandarin-speaking regional markets.

• A robust portfolio showcasing well-crafted design work across multiple formats, including digital and offline examples. Preferred Skills:

• Proficiency in Cantonese and/or Korean (spoken, and written in Traditional Chinese/Korean script) to support regional collaboration and content creation.

• Experience designing for diverse target audiences across global markets (e.g., Taiwan, Korea, Hong Kong), demonstrating cultural sensitivity and localization expertise.

• Proficiency in an additional language to further support regional collaboration efforts.

• Basic video editing or motion graphics skills (e.g., Adobe After Effects, CapCut, Adobe Premiere Pro).

• Previous experience working on performance-driven or conversion-led creative campaigns.

📝 Enhancement Note: The emphasis on Mandarin proficiency and support for other regional languages indicates a need for a designer who can navigate diverse cultural contexts within ShopBack's Asia-Pacific markets, a common requirement in GTM operations for localization. The "good to have" skills like video editing and performance-driven creative experience suggest opportunities for growth and broader impact within the marketing operations function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong foundation in both digital and offline design execution.

• Case studies or examples showcasing the ability to adapt campaign visuals cohesively across multiple formats and placements, maintaining brand integrity and impact.

• Proof of meticulous attention to detail in typography, layout, imagery, spacing, and visual hierarchy across various design outputs.

• Examples of artwork prepared for large-format and print production, highlighting an understanding of print specifications and production requirements.

• Demonstrations of how design choices contributed to meeting performance and commercial objectives, where applicable. Process Documentation:

• While formal process documentation is not a direct requirement for this execution-focused role, candidates are expected to understand and adhere to established creative workflows.

• The ability to follow established creative workflows and ensure production-ready, error-free delivery is critical.

• Candidates should be prepared to discuss how they manage multiple projects and meet tight timelines, indicating an implicit understanding of project management processes.

📝 Enhancement Note: For a creative role with a strong execution focus, the portfolio serves as the primary evidence of process adherence and skill. The emphasis on "conversion-driven artwork" and "performance" suggests that case studies demonstrating how design impacted business metrics will be highly valued, akin to how operations professionals present ROI.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Contract Creative Designer with 1-2 years of experience in Kuala Lumpur, Malaysia, the estimated salary range is approximately MYR 3,500 - MYR 5,500 per month. This range may vary based on the candidate's specific skills, experience, and the duration of the contract.

Benefits:

• Contractual employment for a 6-month period, with the possibility of extension or conversion to full-time employment.

• Opportunity to gain experience within a leading Asia-Pacific shopping, rewards, and payments platform.

• Exposure to a high-performing Regional Marketing team and cross-functional collaboration.

• Contribution to impactful campaigns across diverse digital and offline channels.

• Competitive compensation package commensurate with experience and contract duration.

• Potential for career progression and taking on greater challenges within ShopBack.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week, with potential for flexibility depending on project demands and team needs.

📝 Enhancement Note: Salary estimates are based on typical contractor rates for mid-level creative roles in Kuala Lumpur, considering the e-commerce/tech industry. The benefits highlight the contractual nature and potential for future opportunities, which is a common draw for contract roles in operations and marketing support.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Fintech, Rewards Platform, Online Services. ShopBack operates at the intersection of retail technology and financial services, providing a unique ecosystem for consumers and merchants.

Company Size: ShopBack Group is a significant player, serving over 60 million shoppers across 13 markets. While the exact size of the Malaysian team isn't specified, the group's expansion into North America indicates a large, dynamic, and rapidly growing organization. This implies a structured yet agile operational environment.

Founded: 2014. With its founding in 2014, ShopBack has established itself as a mature but still innovative company, leveraging technology to drive growth and customer engagement in the competitive APAC market.

Team Structure:

• The role sits within the Regional Marketing team in Malaysia, specifically part of a high-performing Creative team.

• This team likely collaborates closely with other marketing functions (e.g., Performance Marketing, CRM, Content) and broader Go-To-Market (GTM) teams.

• Reporting is expected to be to a Creative Lead or Marketing Manager, with potential interaction across various business units globally. Methodology:

• The team emphasizes producing "high-quality, conversion-driven artwork" and adapting ideas seamlessly across formats, suggesting a data-informed creative process where performance metrics guide design iterations.

• A focus on "craft, detail, and delivering work that performs" indicates a dedication to both aesthetic quality and measurable business impact.

• Collaboration is highlighted as key, implying a need for efficient communication and teamwork to manage complex projects and meet tight timelines.

Company Website: https://www.shopback.com/

📝 Enhancement Note: The company's industry and founding date suggest a robust operational framework built over years of growth. The emphasis on "conversion-driven" and "performance" aligns with GTM operations' focus on measurable results. The team structure implies a collaborative environment where creative execution directly supports broader marketing and business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 1-2 years of dedicated design experience. It's an execution-focused position within the creative function, supporting broader marketing operations and GTM strategies. The contract nature offers immediate project-based experience.

Reporting Structure: The Contract Creative Designer will report to a Creative Lead or Marketing Manager within the Regional Marketing team in Malaysia. They will collaborate with various marketing specialists, designers, and potentially stakeholders from product or growth teams.

Operations Impact: The creative assets produced directly influence customer acquisition, engagement, and conversion rates across digital and offline channels. By ensuring high-quality, brand-aligned, and performance-optimized visuals, this role contributes significantly to ShopBack's customer acquisition cost (CAC), lifetime value (LTV), and overall revenue generation efforts through effective campaign execution.

Growth Opportunities:

• Skill Enhancement: Opportunity to expand a portfolio with diverse campaign assets across many channels, including challenging offline production requirements. Exposure to performance-driven creative design can deepen understanding of marketing analytics and ROI.

• Cross-Functional Exposure: Work closely with marketing strategists, growth hackers, and CRM specialists, gaining insights into broader GTM strategies and operational processes.

• Potential for Full-Time Conversion: The contract offers a pathway to a full-time role, providing stability and a chance to grow within the ShopBack organization, potentially into senior design or specialized marketing operations roles.

• Language & Cultural Acumen: Developing proficiency in multiple regional languages and understanding cultural nuances for design localization can open doors to global marketing roles.

📝 Enhancement Note: The growth analysis focuses on practical skill development and potential career pathways relevant to operations. The emphasis on "performance-driven creative" and "ROI" links the creative execution directly to operational outcomes. The contract-to-hire potential is a significant growth factor.

🌐 Work Environment

Office Type: The role is on-site in Kuala Lumpur, Malaysia, suggesting a traditional office environment conducive to collaboration and direct team interaction. This setup is often preferred for creative teams to facilitate brainstorming and real-time feedback.

Office Location(s): Kuala Lumpur, Malaysia. Specific office details would typically be provided during the interview process, but expect a professional office setting within a major business district.

Workspace Context:

• A collaborative office space designed for creative teams, likely equipped with the necessary hardware and software for design work.

• Proximity and direct interaction with marketing managers, designers, and potentially other GTM operations specialists.

• Access to company resources and a structured work environment that supports timely project delivery.

• Opportunities for informal knowledge sharing and creative ideation with colleagues.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with a focus on meeting project deadlines. While the role is execution-heavy, a dynamic company like ShopBack may offer some flexibility, particularly if project timelines are managed effectively.

📝 Enhancement Note: The on-site requirement is crucial for roles involving collaborative creative work and direct vendor interaction, typical in marketing operations. The context emphasizes the practical aspects of the work environment relevant to productivity and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, contract terms, and initial fit.

2. Portfolio Review & Technical Interview: A discussion with the hiring manager or a senior designer. This stage will heavily focus on reviewing your portfolio, assessing your design skills, understanding your experience with specific tools (Photoshop, Illustrator, Figma), and evaluating your offline/print production knowledge. Be prepared to walk through your projects and explain your design process and rationale.

3. Skills Assessment/Creative Challenge: You may be given a small design task or a brief to complete, either as a take-home assignment or a timed in-office exercise. This assesses your ability to execute within ShopBack's brand guidelines and meet specific objectives (e.g., conversion-driven design for a particular channel).

4. Team/Stakeholder Interview: A final conversation, potentially with other marketing team members or stakeholders, to assess cultural fit, collaboration style, and overall suitability for the team and ShopBack's values.

Portfolio Review Tips:

• Showcase Versatility: Include a curated selection of your strongest work that demonstrates proficiency across both digital (banners, social ads, app creatives) and offline mediums (OOH, print, event materials).

• Highlight Process & Rationale: For each project, briefly explain the brief, your design process, the tools used, challenges faced, and how your design decisions addressed the client's objectives (especially performance or conversion goals).

• Emphasize Offline Production: Clearly showcase examples of artwork prepared for print or large-format production, detailing your understanding of specifications, color modes, and bleed.

• Quantify Impact: If possible, include examples where your creative work led to measurable results (e.g., increased click-through rates, higher conversion rates). Even for a contract role, demonstrating an understanding of ROI is beneficial.

• Tailor to ShopBack: Review ShopBack's current marketing materials and brand aesthetic. Consider including a piece or two that subtly aligns with their style or addresses a hypothetical challenge they might face.

• Mandarin Proficiency: If your portfolio includes work for Mandarin-speaking markets, highlight this.

Challenge Preparation:

• Prepare for a design challenge that might involve creating assets for a specific campaign or adapting an existing creative to a new format.

• Focus on speed, accuracy, and adherence to brand guidelines.

• Practice articulating your design choices concisely, explaining how your execution supports the marketing objectives.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio presentation, typical for creative roles. The tips are tailored to highlight the specific requirements of this job, including offline production and performance-driven design, which are key to GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating detailed digital assets.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable designs for print and digital.

• Figma: A key tool for collaborative design, UI/UX elements, and rapid prototyping, especially for digital and app interfaces.

Analytics & Reporting:

• While not a direct requirement for the designer, an understanding of how creative assets perform in analytics dashboards (e.g., Google Analytics, platform-specific ad managers) is beneficial. Knowledge of performance metrics like CTR, conversion rates, and engagement is advantageous. CRM & Automation:

• Familiarity with how creatives are deployed through CRM systems or marketing automation platforms (e.g., for email campaigns) can be a plus, though not explicitly required. Other Potential Tools (Good to Have):

• Adobe After Effects, CapCut, Adobe Premiere Pro: For basic video editing and motion graphics capabilities.

• Tools for Regional Markets: Familiarity with any specific design or localization tools used for Taiwan, Korea, or Hong Kong markets.

📝 Enhancement Note: The core tools listed are standard for graphic design. The "good to have" section points towards areas where a candidate could demonstrate additional value, particularly in motion graphics, which is increasingly important for digital marketing campaigns. The mention of analytics and CRM implies that the creative output is tightly integrated into marketing operations.

👥 Team Culture & Values

Operations Values:

• Grit: Tackle design challenges head-on, collaborating to solve creative and production problems to achieve campaign success.

• Hunger: Demonstrate a relentless drive and commitment to producing high-quality work, even under pressure.

• Speed: Move quickly and prioritize action to deliver creative assets efficiently, meeting tight deadlines without sacrificing quality.

• Impact: Focus on results, ensuring that design work directly contributes to campaign performance and commercial objectives.

• Growth: Embrace a growth mindset by continuously learning new design techniques, adapting to new tools, and seeking feedback for improvement.

Collaboration Style:

• Cross-functional Integration: Work closely with marketing strategists, growth teams, and stakeholders to ensure creative aligns with overall campaign goals and brand messaging.

• Process-Oriented: Follow established creative workflows diligently to ensure error-free, production-ready delivery and manage project timelines effectively.

• Feedback Exchange: Be open to constructive criticism and actively participate in feedback sessions to refine designs and improve collective campaign outcomes.

• Solutions-Oriented: Approach challenges with a proactive, problem-solving mindset, contributing ideas and solutions to overcome design and production hurdles.

📝 Enhancement Note: The ShopBackers' DNA directly translates into values expected within a high-performing marketing operations environment: resilience, drive, efficiency, results-orientation, and continuous learning. The collaboration style emphasizes teamwork and process adherence, crucial for executing GTM strategies effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be producing high-quality, conversion-driven creative assets quickly for multiple channels under tight deadlines.

• Adaptability Across Formats: Seamlessly adapting creative ideas and designs across diverse digital and offline formats without losing impact requires strong conceptual thinking and execution skills.

• Production Complexity: Managing the technical requirements for large-format print and OOH production, including understanding specifications and vendor coordination, can be demanding.

• Cultural Nuance: Effectively designing for diverse regional markets (e.g., Taiwan, Korea, Hong Kong) requires sensitivity to cultural nuances and localization best practices, especially when supporting Mandarin-speaking markets.

Learning & Development Opportunities:

• Advanced Production Techniques: Gain hands-on experience with large-format print production, understanding color management, pre-press, and material considerations.

• Performance-Driven Design: Deepen understanding of how design directly impacts marketing KPIs by working on conversion-focused creative and potentially collaborating with performance analysts.

• Multilingual Design Support: Enhance skills in localization and cultural adaptation by supporting regional markets with specific language and visual requirements.

• Portfolio Expansion: Build a robust portfolio with diverse, high-impact creative assets that can serve as a strong foundation for future career opportunities, potentially in full-time roles or specialized design positions.

📝 Enhancement Note: The challenges and growth opportunities are framed around the practical demands of the role and the specific context of ShopBack's regional operations, emphasizing skill development in areas critical to GTM marketing and operations.

💡 Interview Preparation

Strategy Questions:

• "Can you walk us through a campaign where your creative assets significantly contributed to a specific marketing objective, like conversion or engagement?" (Focus on your process, design choices, and measurable impact).

• "How do you approach adapting a single creative concept across multiple digital and offline channels while maintaining brand consistency and impact?" (Demonstrate strategic thinking beyond execution).

• "Describe your experience with preparing artwork for large-format print production. What are some key considerations you always keep in mind?" (Highlight your technical knowledge and attention to detail).

• "How do you manage your workload and prioritize tasks when faced with multiple urgent design requests from different teams?" (Showcase your organizational and time management skills). Company & Culture Questions:

• "What excites you about ShopBack's mission and its role in the e-commerce and rewards space?" (Research ShopBack's recent campaigns and market position).

• "How do you align your creative work with brand guidelines and commercial objectives?" (Connect your design philosophy with business goals).

• "Describe a time you collaborated with a marketing or growth team. How did you ensure your creative supported their objectives?" (Illustrate your collaborative approach and understanding of marketing functions). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project in your portfolio, have a clear story: the challenge, your solution (design process), and the outcome (impact).

• Highlight Key Skills: Explicitly point out examples that showcase your proficiency in Photoshop, Illustrator, Figma, and importantly, your offline/print production capabilities.

• Emphasize Performance & Localization: If you have examples of conversion-driven creative or work for specific regional markets (especially Mandarin-speaking), make sure to feature them prominently.

• Be Ready for a Design Challenge: Prepare to receive a brief and quickly sketch out or explain how you would approach creating specific assets, demonstrating your problem-solving and rapid execution skills.

📝 Enhancement Note: Interview preparation advice is tailored to a creative role supporting marketing operations, focusing on demonstrating both creative skill and an understanding of business objectives, process, and collaboration.

📌 Application Steps

To apply for this Contract Creative Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of your work in Photoshop, Illustrator, and Figma, with a strong emphasis on both digital assets (banners, social media graphics) and offline/print production (OOH, large-format). Highlight projects where your design contributed to performance or conversion metrics.

• Tailor Your Resume: Customize your resume to highlight your 1-2 years of relevant design experience, specifically mentioning e-commerce, tech, or agency environments. Clearly list your proficiency in required software and any relevant language skills (especially Mandarin).

• Prepare Your Narrative: Practice articulating your design process, how you approach creative challenges, and your experience with production workflows. Be ready to discuss your portfolio projects in detail and how you ensure brand consistency and meet commercial objectives.

• Research ShopBack: Familiarize yourself with ShopBack's brand, its current marketing campaigns, and its presence in regional markets. Understand their value proposition and how creative execution supports their growth strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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