Content Designer

📍 Job Overview

Job Title: Content Designer

Company: VicGov People Careers

Location: Melbourne, VIC, Australia

Job Type: Part-Time, Fixed-Term

Category: Digital Content & Operations

Date Posted: 2026-06-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on enhancing user experience and content quality for the Victorian Government's digital platforms, specifically the Single Digital Presence (SDP) Drupal Content Management System (CMS).

• It involves providing direct support and training to over 600 CMS users, fostering their digital best practice and content creation skills.

• The position requires proactive identification of content and product improvement opportunities through feedback analysis and usage metrics.

• Successful candidates will contribute to a more user-friendly digital government experience by developing training materials, help content, and community engagement initiatives.

• This is a part-time (0.6 FTE) role, offering flexibility in working days with a preference for Thursdays.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities heavily lean into operations and user enablement within a digital government context. The role requires a blend of content expertise, user support, and process improvement, aligning with GTM operations principles of enabling users and optimizing digital workflows.

📈 Primary Responsibilities

• Deliver digital best practices through various channels including online training, communities of practice, case studies, video tutorials, and help center articles, with a strong emphasis on accessibility and plain language principles.

• Prepare comprehensive monthly reports on website usage, training attendance, and user satisfaction metrics, translating data into actionable recommendations for product and content enhancements.

• Proactively improve the Single Digital Presence (SDP) product support and training offerings in alignment with roadmap priorities and user feedback.

• Keep Victorian government website users informed of Department of Government Services product improvements via release notes, help center articles, videos, and community of practice meet-ups.

• Provide direct support for Department of Government Services content publishing priorities, including content development, uploading, and publishing assistance.

• Monitor user feedback and analytics to identify trends and opportunities for improving the CMS user experience and content effectiveness.

• Facilitate community of practice events and online forums to foster knowledge sharing and collaboration among CMS users.

📝 Enhancement Note: The primary responsibilities highlight a strong operational component in user enablement, training, and continuous improvement of a digital platform. The emphasis on reporting, feedback analysis, and product enhancement recommendations points to a need for analytical and process-driven thinking, common in operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, Digital Media, Information Management, Technical Writing, or a related field is highly beneficial.

Experience: Demonstrated experience in a digital content role, user support, or operations capacity, with a focus on content management systems and user enablement.

Required Skills:

• Proven experience with Content Management Systems (CMS), with specific experience in Drupal being a significant advantage.

• Strong understanding and application of digital best practices, including accessibility standards (e.g., WCAG) and plain language principles.

• Excellent written and verbal communication skills, with the ability to explain complex technical and content concepts clearly.

• Experience in creating engaging and informative content such as videos, help articles, and training materials.

• Ability to analyze website usage data and user feedback to identify trends and recommend improvements.

• Demonstrated experience in reporting and preparing insights for stakeholders. Preferred Skills:

• Experience in product management or agile delivery methodologies.

• Familiarity with user experience (UX) design principles and user-centered content creation.

• Experience in facilitating communities of practice or user groups.

• Knowledge of government digital guidelines and standards.

• Experience with analytics tools such as Google Analytics or similar.

📝 Enhancement Note: The required skills list "Demonstrated experience using Content Management Systems" as a mandatory requirement. Given the role's focus on Drupal and the SDP platform, candidates with specific Drupal experience will have a distinct advantage. The emphasis on training and support suggests a need for strong communication and pedagogical skills that are often honed in operations enablement roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Examples of user-friendly content created for digital platforms, demonstrating an understanding of accessibility and plain language.

• Case studies showcasing how content improvements led to enhanced user experience or operational efficiency.

• Documentation of training materials or guides developed for CMS users or technical processes.

• Evidence of analyzing user feedback or website analytics to inform content strategy or product enhancements. Process Documentation:

• Showcase examples of workflows designed or optimized for content creation, publishing, or user support within a CMS environment.

• Detail how feedback mechanisms were integrated into content or product development processes.

• Demonstrate experience in documenting processes for end-users, such as help center articles or step-by-step guides for CMS functionalities.

📝 Enhancement Note: While a formal "portfolio" isn't explicitly requested beyond a cover letter and resume, candidates are strongly encouraged to prepare examples that showcase their content design, CMS experience, and user enablement capabilities. This is crucial for demonstrating practical application of skills, especially in a role that bridges content creation with operational support and process improvement.

💵 Compensation & Benefits

Salary Range:

The Victorian Public Service (VPS) uses a salary band structure. Based on the VPS Level 4 classification, the estimated annual salary range for a full-time VPS4 role in Victoria is approximately AUD $75,000 - $85,000. As this is a part-time (0.6 FTE) position, the pro-rata salary would fall within the range of AUD $45,000 - $51,000 annually.

Benefits:

• Flexible working arrangements, including the ability to negotiate working days.

• Opportunity to work on impactful digital initiatives for the Victorian Government.

• Access to professional development and training in agile delivery and product management.

• Potential for a part-time secondment if currently employed within the Victorian Government.

• Contribution to a department focused on improving citizen and business interactions with government services.

• Supportive team environment with regular community of practice sessions. Working Hours:

• This is a part-time position, equivalent to 0.6 per cent of a full-time workload (approximately 22.8 hours per week).

• Working days are negotiable, with a preference for Thursdays.

• Standard full-time hours in Victoria are typically 38 hours per week.

📝 Enhancement Note: Salary information is estimated based on Victorian Public Service (VPS) banding for Level 4 roles. The flexible working arrangements and potential for secondment are significant benefits for operations professionals seeking work-life balance or internal career mobility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector, Technology, Digital Services. The Department of Government Services (DGS) is a key Victorian state government department focused on digitizing and streamlining citizen and business interactions with government services.

Company Size: Large (Victorian Government is a substantial employer, with DGS itself being a significant department). This scale implies structured processes, opportunities for impact, and potential for career progression within the public sector.

Founded: The Department of Government Services was established on January 1, 2023. This indicates a relatively new department, likely focused on modernizing services and adopting agile approaches.

Team Structure:

• The role is part of a team supporting the Single Digital Presence (SDP) Drupal Content Management System (CMS).

• This team likely comprises individuals with expertise in content, digital products, user experience, and potentially operations or support functions.

• Reporting structure is likely within a digital services or product management division, with collaboration across various government agencies using the SDP. Methodology:

• The team operates within an agile delivery framework, focusing on iterative improvements and continuous feedback.

• Data-driven decision-making is a key aspect, utilizing website analytics and user feedback to guide product and content enhancements.

• A strong emphasis is placed on user-centered design and creating accessible, user-friendly digital experiences.

Company Website: https://careers.people.vic.gov.au/ (General careers portal) and implied within the Department of Government Services remit.

📝 Enhancement Note: The public sector context implies a focus on service delivery, compliance, and accessibility. The recent establishment of DGS suggests a dynamic environment focused on innovation and modernization of government services through digital means.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level (VPS Grade 4) position. It requires demonstrated experience and the ability to work independently with guidance, contributing to team objectives and operational efficiency. It's a stepping stone for those looking to specialize in digital content operations, user enablement, or product support within a large government organization.

Reporting Structure: The Content Designer will report to a manager within the digital services or product management team, likely overseeing the Single Digital Presence (SDP) platform. Collaboration will be extensive with other SDP users across various government departments.

Operations Impact: The role's success directly impacts the efficiency and effectiveness of digital content delivery across the Victorian Government. By empowering CMS users and improving the platform, it contributes to better citizen and business engagement with government services, driving operational efficiency and user satisfaction.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Drupal CMS, accessibility standards, plain language, and user experience design for government platforms.

• Product Management Acumen: Gain exposure to product roadmaps, release cycles, and user feedback loops, developing skills in product strategy and management within an agile framework.

• Training and Enablement: Develop advanced capabilities in instructional design, content strategy for training, and community management.

• Cross-Agency Collaboration: Build a strong network across Victorian Government departments, understanding diverse digital needs and contributing to broader government digital transformation initiatives.

• Potential for Permanent Roles: While this is a fixed-term contract, successful performance can lead to opportunities for permanent roles within the Victorian Public Service.

📝 Enhancement Note: The growth opportunities are heavily geared towards developing specialized skills within digital content operations and product support, crucial for a career in enabling digital platforms within large organizations.

🌐 Work Environment

Office Type: The role is based in Melbourne, VIC, indicating a central urban work environment. Given the "Hybrid" AI classification and the mention of flexible working, it's likely a modern office space designed for collaboration, with options for remote work.

Office Location(s): Melbourne CBD, Victoria, Australia. This location offers access to public transport and a vibrant city environment.

Workspace Context:

• A hybrid work model allows for a balance between in-office collaboration and remote work, fostering flexibility.

• The office environment is expected to support collaborative work, with access to necessary technology and resources for content creation and analysis.

• Opportunities for interaction with the wider digital team and government stakeholders will be available, promoting knowledge sharing and cross-functional understanding. Work Schedule:

• Part-time (0.6 FTE), approximately 22.8 hours per week.

• Flexible working days are negotiable, with a preference for Thursdays. This allows operations professionals to manage their workloads effectively while ensuring team cohesion on key days.

📝 Enhancement Note: The hybrid nature and flexible working days are key benefits for operations professionals who value work-life integration and autonomy in managing their schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and cover letter review, assessing alignment with mandatory requirements and key selection criteria.

• First Interview: Likely a discussion with the hiring manager to assess experience, skills, and cultural fit. Expect questions about CMS experience, content design principles, and user support scenarios.

• Practical Exercise/Case Study: Candidates may be asked to perform a task related to content design, analysis, or training material development. This could involve reviewing sample content, analyzing metrics, or outlining a training plan.

• Second Interview (if applicable): May involve meeting with other team members or senior stakeholders to further assess suitability and team dynamics.

• Reference Checks: Standard background and reference checks.

Portfolio Review Tips:

• Curate Relevant Work: Select examples that specifically demonstrate your experience with CMS, content creation for digital platforms, user enablement, and data analysis for content improvement.

• Highlight Impact: For each piece, clearly articulate the problem, your solution, and the measurable outcome (e.g., improved user satisfaction, increased content engagement, reduced support queries).

• Showcase Process: Include examples of how you've developed training materials, analyzed feedback, or improved content workflows.

• Address Key Criteria: Ensure your portfolio directly addresses the "key selection criteria" mentioned in the Position Description (which should be downloaded). Focus on your experience with CMS, digital best practices, and user support.

• Accessibility & Plain Language: Explicitly demonstrate your understanding and application of accessibility standards and plain language principles in your portfolio pieces.

Challenge Preparation:

• CMS Proficiency: Be ready to discuss your experience with CMS, particularly Drupal if applicable. Understand its core functionalities and how you've used it to manage content.

• User Support Scenarios: Prepare examples of how you've supported users of a digital platform, resolved their issues, and provided training.

• Data Analysis: Practice articulating how you use analytics and feedback to make content or product recommendations. Be ready to discuss metrics relevant to content effectiveness and user engagement.

• Agile & Product: Familiarize yourself with basic agile concepts and product management principles relevant to digital content.

📝 Enhancement Note: The emphasis on a cover letter addressing key selection criteria and a resume suggests a structured application process common in government roles. Candidates should proactively prepare to demonstrate their practical skills, particularly in CMS usage and user enablement, which are core to operations.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): Drupal (specifically the Single Digital Presence - SDP platform). Proficiency in Drupal is a key requirement.

• Content Creation Tools: Video editing software (e.g., Adobe Premiere Pro, Camtasia), graphic design tools (e.g., Figma, Adobe Creative Suite for basic assets), document creation software (e.g., Microsoft Word, Google Docs).

• Collaboration Platforms: Likely Microsoft Teams, Slack, or similar internal government communication tools.

Analytics & Reporting:

• Website Analytics: Tools such as Google Analytics, Adobe Analytics, or internal government analytics platforms to monitor website usage, user behavior, and content performance.

• Reporting Software: Microsoft Excel, Google Sheets, or potentially business intelligence tools for creating monthly reports and analyzing user satisfaction data.

CRM & Automation:

• While not explicitly mentioned for this role, understanding how CMS integrates with broader government service delivery platforms or citizen relationship management systems might be beneficial. Automation may refer to workflow automation within the CMS or for training delivery.

📝 Enhancement Note: Proficiency in Drupal is critical. The role also requires skills in content creation tools and analytics platforms, common in digital operations and content strategy roles.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value focused on creating user-friendly, accessible, and effective digital experiences for Victorians and businesses.

• Collaboration: Emphasis on working effectively with diverse teams across government departments to achieve shared digital goals.

• Continuous Improvement: A commitment to ongoing learning, feedback integration, and iterative enhancement of digital products and processes.

• Efficiency and Effectiveness: Driving the efficient use of digital platforms to deliver government services seamlessly.

• Integrity and Transparency: Upholding public service values in all aspects of digital service delivery.

Collaboration Style:

• Cross-Functional Integration: Working closely with CMS users (website authors), product managers, developers, and other digital specialists.

• Knowledge Sharing: Actively participating in and contributing to communities of practice to share best practices and learn from peers.

• Feedback-Driven: An open approach to receiving and providing constructive feedback to improve content and support processes.

📝 Enhancement Note: The emphasis on public service values, user-centricity, and collaboration is characteristic of government roles. Operations professionals will find this environment values structured processes and measurable impact on public service delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Large User Base: Supporting over 600 diverse users with varying technical skills and needs requires robust support systems and scalable training solutions.

• Platform Evolution: Keeping pace with updates and improvements to the SDP Drupal CMS and ensuring users are effectively onboarded to new features.

• Balancing Priorities: Managing multiple user requests, content development needs, and reporting requirements within a part-time capacity.

• Driving Adoption: Encouraging consistent adoption of digital best practices (accessibility, plain language) across a wide range of government websites.

Learning & Development Opportunities:

• Specialized Training: Access to training on advanced Drupal features, accessibility compliance, and UX best practices.

• Agile & Product Management: Opportunities to learn and apply agile methodologies and product management principles in a real-world government context.

• Content Strategy: Development of skills in strategic content planning, information architecture, and content lifecycle management.

• Public Sector Digital Landscape: Gaining deep insights into the complexities and opportunities of digital transformation within the public sector.

📝 Enhancement Note: The challenges are typical of roles focused on user enablement and platform operations within large, complex organizations. The growth opportunities are substantial for those looking to build a career in digital government operations and content strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience using Content Management Systems, specifically Drupal if applicable. How have you used it to improve content quality or user experience?" (Focus on practical application, problem-solving, and outcomes.)

• "How would you approach training and supporting a diverse group of 600+ users of a CMS, ensuring they adopt digital best practices like accessibility and plain language?" (Highlight your training methodologies, communication strategies, and user empathy.)

• "Walk us through a time you analyzed website usage data or user feedback to recommend content or product improvements. What was the outcome?" (Prepare a STAR method example showcasing analytical skills and impact.) Company & Culture Questions:

• "What interests you about working for the Victorian Government, and specifically the Department of Government Services?" (Research DGS's mission and connect it to your values.)

• "How do you ensure your content is accessible and adheres to plain language principles?" (Demonstrate your understanding and practical application.)

• "How do you stay up-to-date with digital best practices and CMS trends?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly showcase projects relevant to CMS, content design, user enablement, and analytics.

• Narrative: For each project, tell a story: What was the challenge? What was your role and approach? What were the results (quantifiable if possible)?

• Demonstrate Process: Show examples of training materials, guides, or reports you've created. Explain your process for developing them.

• Highlight Key Skills: Ensure your presentation explicitly addresses your experience with Drupal (if applicable), accessibility, plain language, and user support.

📝 Enhancement Note: Government interviews often focus on behavioral questions and assessing alignment with public service values. Be prepared to provide specific examples using the STAR method and demonstrate a thorough understanding of the role's requirements and the department's mission.

📌 Application Steps

To apply for this operations position:

• Submit your application through the official VicGov People Careers portal before Sunday, 21 June 2026, 11:59 PM.

• Resume Optimization: Tailor your resume to highlight specific experience with Content Management Systems (especially Drupal), digital content creation, user training, and data analysis. Use keywords from the job description.

• Cover Letter Crafting: Write a compelling cover letter (up to three pages) that directly addresses the key selection criteria outlined in the Position Description. Provide specific examples of how your skills and experience align with the role's responsibilities, particularly in CMS support and digital best practices.

• Portfolio Preparation: Gather examples of your work that demonstrate your content design skills, CMS proficiency, user enablement materials, and any analytical reports. Be ready to discuss these during an interview.

• Company Research: Understand the mission and goals of the Department of Government Services and how this role contributes to improving digital experiences for Victorians. Research the Single Digital Presence (SDP) platform if possible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The Position Description linked in the original listing should be reviewed for specific Key Selection Criteria.