Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Solirius Reply

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Digital Transformation / User-Centered Design / Content Strategy

Date Posted: 2026-09-28

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver user-centered content that simplifies complex information, processes, and language for diverse audiences.

• Collaborate within agile, user-centered design teams throughout the entire service design lifecycle, from discovery to live implementation.

• Conduct and leverage qualitative and quantitative user research to inform content design decisions and optimize user journeys.

• Contribute to prototype development and user testing to enhance content interactions and overall user experience.

• Influence senior stakeholders with evidence-based user needs to drive user-centered content strategies and decision-making.

📝 Enhancement Note: This role is positioned within a technology consultancy focused on digital transformation, implying a need for a Content Designer who can bridge user needs with technical solutions, particularly within public sector and large enterprise client contexts. The emphasis on the Government Service Standard suggests a strong understanding of government digital service design principles.

📈 Primary Responsibilities

• Develop and refine content strategies that align with user needs, business objectives, and the Government Service Standard.

• Create clear, concise, and accessible content for digital services, ensuring compliance with statutory, legal, and accessibility requirements.

• Participate actively in user research activities, including interviews, surveys, and usability testing, to gather insights for content improvement.

• Design and iterate on user journeys, ensuring seamless content flow and intuitive navigation across digital platforms.

• Collaborate with UX/UI designers, researchers, developers, and business analysts to ensure a cohesive and user-centric service design.

• Advocate for and implement best practices in usability, accessibility, and inclusivity, contributing to the development of inclusive design standards.

• Coach and mentor internal teams and client stakeholders on user-centered design principles and content design best practices.

• Contribute to the development and maintenance of client design systems, establishing content standards and guidelines.

• Support the growth of Solirius's Design practice by participating in community of practice activities, sharing knowledge, and contributing to internal process improvements.

• Assist in developing thought leadership content and contributing to the content calendar to support Solirius's marketing and business development efforts.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on content creation, strategic input into design systems, and a coaching/mentoring component, suggesting a mid-to-senior level role that requires both individual contribution and influence.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, Journalism, Human-Computer Interaction, or a related field is typically preferred, though equivalent practical experience will be strongly considered.

Experience: A minimum of 5-10 years of progressive experience in content design, UX writing, or a similar role, with a significant portion spent working on complex digital services, ideally within a consultancy or agency environment.

Required Skills:

• Proven experience in designing content that meets user needs and simplifies complex information.

• Demonstrated ability to collaborate effectively with user-centered design colleagues and stakeholders through agile service design phases.

• Experience in participating in user research and using qualitative/quantitative evidence to inform content design and user journeys.

• Ability to contribute to prototype development and user testing for content interaction improvements.

• Experience guiding senior stakeholders and influencing decision-making with a strong evidence base of user needs.

• Comprehensive understanding of statutory/legal requirements for content, ensuring accessibility and usability for broad audiences.

• Experience supporting and coaching teams and stakeholders in user-centered design and agile methodologies.

• Strong advocacy for usability, accessibility, and inclusivity, with up-to-date knowledge of inclusive design best practices.

• Experience contributing to client design systems and setting content design standards.

• Detailed understanding and experience working with the Government Service Standard and the role of content designers within it.

• Excellent verbal, written, listening, and facilitation skills, with confidence in communicating with stakeholders at all levels.

• Technical literacy to understand high-level technical processes, concepts, and constraints.

• Ability to recognize and work within project constraints, ensuring value delivery. Preferred Skills:

• Experience in developing content strategy and content calendars for marketing and business development.

• Familiarity with data analysis tools and techniques to derive insights for content optimization.

• Experience contributing to client proposals and presentations.

• Advanced knowledge of SEO principles as they apply to content design for discoverability.

• Experience with content management systems (CMS) and content governance frameworks.

📝 Enhancement Note: The emphasis on the Government Service Standard and experience with public sector clients is a critical differentiator. The required skills list is extensive, indicating a need for a candidate who can operate independently and influence others.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating your content design process from discovery through to delivery.

• For each project, clearly articulate the user problem or business challenge, your role and contributions, the methodologies used (e.g., user research, content audits, information architecture), and the specific content solutions implemented.

• Include examples of how you translated complex information or processes into accessible and user-friendly content.

• Provide evidence of how you collaborated with cross-functional teams (UX, UI, development) and engaged with stakeholders.

• Highlight projects where you had to influence senior stakeholders or ensure compliance with specific standards (e.g., Government Service Standard, accessibility guidelines).

• Quantify impact where possible, e.g., improved task completion rates, reduced support queries, increased user satisfaction scores. Process Documentation:

• Demonstrate your approach to content auditing, gap analysis, and content strategy development.

• Illustrate your methods for user research synthesis and translating research findings into actionable content recommendations.

• Provide examples of how you created and iterated on content based on user testing and feedback.

• Show your process for defining content style guides, tone of voice, and content governance frameworks.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will serve as the primary evidence of the candidate's ability to execute content design projects and influence outcomes within complex client environments. The emphasis on process and evidence is key.

💵 Compensation & Benefits

Salary Range: Based on experience level (5-10 years) and location (London), a competitive salary range for a Content Designer in a technology consultancy is estimated to be between £55,000 and £75,000 per annum. This range can vary based on specific skills, client project complexity, and individual negotiation.

Benefits:

• Competitive Salary

• Bonus Scheme

• Private Healthcare Insurance

• 25 Days Annual Leave + Bank Holidays

• Up to 10 days allocated for development training per year

• Enhanced Parental Leave

• Paid Fertility Leave (5 Days)

• Contributory Pension

• EAP with Help@Hand

• Gym Membership Benefits

• Flexible Benefits Allowance

• Cycle to Work and Electric Vehicle schemes

• Flexible Working

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The role offers flexible working arrangements, allowing for a hybrid model and adaptability to project needs and team collaboration.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced Content Designers in London's tech and consulting sectors, considering the specific benefits package offered. The hybrid nature of the work arrangement is clearly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consultancy / Digital Transformation / Professional Services. Solirius Reply operates within a dynamic sector, advising clients across both public and private sectors on complex digital challenges. This involves a strong focus on strategy, design, engineering, and delivery, with an emphasis on user-centricity and measurable impact.

Company Size: Solirius Reply is part of the Reply Group, indicating it is a substantial organization with a broad reach and significant resources. As a consultancy, it likely fosters a culture of continuous learning, client focus, and professional development.

Founded: Solirius Reply is part of the Reply Group, which was founded in 1996. This history suggests a company with established expertise, a proven track record, and a stable foundation in the technology consulting space.

Team Structure:

• The Design practice within Solirius Reply is likely composed of specialists in various user-centered design disciplines, including Content Design, UX Design, UI Design, and User Research.

• Content Designers will collaborate closely with Delivery Managers, Business Analysts, Architects, Engineers, and Data specialists, forming cross-functional agile teams for client projects.

• Reporting lines may involve a Design Lead or Practice Lead, with direct project leads overseeing day-to-day client engagements. Methodology:

• Solirius Reply emphasizes a collaborative, agile, and user-centered approach to digital transformation.

• Data-driven decision-making is integral, with a focus on using both qualitative and quantitative research to inform strategy and delivery.

• The company works closely with clients, embedding consultants into their organizations to foster deep understanding and tailored solutions.

• Adherence to standards such as the Government Service Standard indicates a commitment to quality, accessibility, and user needs in public sector projects.

Company Website: https://www.solirius.com/

📝 Enhancement Note: The company culture is described as collaborative, inclusive, and empowering, with a strong emphasis on professional development and working on impactful projects. The mention of clients like the Ministry of Justice and UEFA suggests a high caliber of work and client engagement.

📈 Career & Growth Analysis

Operations Career Level: This Content Designer role is positioned at a mid-to-senior level, indicated by the 5-10 years of experience requirement and the expectation to influence senior stakeholders, coach teams, and contribute to design systems and practice development. It requires a blend of hands-on execution and strategic guidance.

Reporting Structure: You will likely report to a Design Lead or Head of Practice within Solirius Reply. Day-to-day guidance will come from project managers or leads on specific client engagements. Close collaboration with client-side teams is also a key aspect of the reporting structure.

Operations Impact: Content Designers at Solirius Reply have a direct impact on the success of digital transformation initiatives by ensuring that services are understandable, usable, and accessible to end-users. This directly contributes to client satisfaction, adoption rates, and the achievement of business objectives, particularly within the public sector where clear communication is paramount.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of content design, such as content strategy for complex systems, accessibility standards, or content operations.

• Leadership Development: Progress into senior or lead content designer roles, managing projects, mentoring junior team members, and contributing to strategic practice development.

• Cross-Functional Expertise: Develop a broader understanding of the full digital delivery lifecycle, potentially moving into related roles like Service Design Lead or UX Manager.

• Client Engagement: Gain experience working with a diverse range of high-profile clients, enhancing consulting and stakeholder management skills.

• Thought Leadership: Contribute to Solirius's reputation by developing case studies, white papers, and participating in industry events.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise, taking on leadership responsibilities, and expanding consulting capabilities, aligning with the trajectory of a professional in a dynamic consultancy environment.

🌐 Work Environment

Office Type: The role is described as Hybrid, with candidates expected to be happy to meet frequently in the London office. This suggests a modern office environment designed to facilitate collaboration, client meetings, and team synergy, while also supporting focused work.

Office Location(s): The primary location mentioned is London, England, United Kingdom. Candidates should expect to work from this central office hub regularly, alongside potential travel to client sites as required by project needs.

Workspace Context:

• Collaborative Spaces: The London office will likely feature collaborative zones, meeting rooms, and potentially quiet areas to support varied work styles.

• Technology & Tools: Access to standard office technology, high-speed internet, and potentially specialized design software will be provided, supporting both individual work and team collaboration.

• Team Interaction: The hybrid model encourages regular face-to-face interaction with colleagues in the London office, fostering team cohesion, knowledge sharing, and spontaneous collaboration.

Work Schedule: While offering flexible working, the core work schedule will align with typical professional services hours, likely around 40 hours per week. Flexibility is expected, with the ability to adapt schedules to meet client deadlines and project demands, balanced with personal needs.

📝 Enhancement Note: The hybrid model implies a balance between in-office collaboration and remote flexibility, common in modern consultancies. The emphasis on meeting "frequently" in the London office suggests that in-person interaction is highly valued for client work and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role requirements.

• First Interview: Likely a conversation with a hiring manager or senior member of the Design team to discuss your experience, motivation, and understanding of content design principles. Be prepared to discuss your portfolio and approach.

• Portfolio Presentation/Workshop: A more in-depth session where you present selected projects from your portfolio, detailing your process, challenges, and outcomes. This may include a practical exercise or a simulated client scenario.

• Final Interview: Potentially with a director or senior leader, focusing on cultural fit, strategic thinking, and your potential contribution to Solirius Reply.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that demonstrate a range of skills and project types, ideally including public sector or complex digital service examples.

• Tell a Story: For each project, clearly outline the problem, your process, your specific contributions, the tools/methods used, the challenges faced, and the measurable outcomes. Use visuals where appropriate.

• Highlight Collaboration: Emphasize how you worked with cross-functional teams and managed stakeholder expectations.

• Demonstrate Impact: Quantify results whenever possible (e.g., "reduced user errors by X%", "improved task completion time by Y%").

• Address Standards: Clearly show how you've applied principles like the Government Service Standard, accessibility guidelines, and inclusive design.

Challenge Preparation:

• Understand the Standard: Be ready to discuss the Government Service Standard and its implications for content design.

• User-Centricity: Prepare to articulate your user research methods and how you translate insights into tangible content solutions.

• Problem-Solving: Anticipate scenarios where you might need to simplify complex information or navigate difficult stakeholder feedback.

• Consultancy Mindset: Understand how to balance client needs with best practices and project constraints.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on a practical demonstration of skills through a portfolio review and potentially a work-related challenge. Candidates should prepare to articulate their thought process and impact clearly.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design & Collaboration: Tools for writing, editing, and collaborating on content, such as Google Docs, Microsoft Word, Confluence, or specialized content collaboration platforms.

• Prototyping & Wireframing: Familiarity with tools used for creating wireframes and prototypes to visualize content placement and user flows, such as Figma, Sketch, Adobe XD, or Axure.

• User Research & Testing Platforms: Experience with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Lookback, SurveyMonkey, Google Forms).

• Design System Tools: Experience contributing to or utilizing design systems, often managed within tools like Figma, Sketch, or Zeroheight.

Analytics & Reporting:

• Web Analytics: Proficiency with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and content performance.

• Data Visualization: Familiarity with tools like Tableau, Power BI, or Google Data Studio for presenting data-driven insights on content effectiveness.

CRM & Automation:

• While not a primary focus for Content Design, an understanding of how content integrates with CRM systems (e.g., Salesforce) or marketing automation platforms can be beneficial for understanding the broader user journey.

📝 Enhancement Note: The technology stack emphasizes tools common in UX and digital product development, with a specific need for proficiency in content creation, collaboration, user research, and prototyping tools. Understanding analytics is key for demonstrating content impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs above all else, driving all design and content decisions.

• Collaboration: Working effectively with diverse teams and stakeholders, valuing collective intelligence and shared ownership.

• Excellence & Quality: Striving for high standards in all aspects of work, from content clarity to technical implementation.

• Impact & Value: Focusing on delivering tangible outcomes and meaningful results for clients and their users.

• Continuous Improvement: Embracing agile methodologies, learning from feedback, and constantly seeking ways to enhance processes and solutions.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working within multidisciplinary teams, contributing content expertise to broader design and development efforts.

• Open Communication: Fostering an environment of open dialogue, constructive feedback, and transparent sharing of insights and challenges.

• Evidence-Based Approach: Relying on user research and data to inform decisions and present recommendations, rather than personal opinion.

• Mentorship & Support: Actively sharing knowledge, supporting team members, and contributing to a positive and growth-oriented team dynamic.

📝 Enhancement Note: The culture values a blend of user advocacy, collaborative problem-solving, and a commitment to delivering high-quality, impactful digital services, consistent with a leading technology consultancy.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be simplifying highly complex technical or governmental information into easily understandable content for diverse user groups.

• Stakeholder Management: Navigating and influencing senior stakeholders with varying levels of understanding or differing priorities, requiring strong communication and evidence-based advocacy.

• Adhering to Standards: Ensuring strict adherence to standards like the Government Service Standard and accessibility guidelines while maintaining user-centricity and design quality.

• Ambiguity in Client Projects: Working on projects where requirements may evolve or be less defined, requiring adaptability and proactive problem-solving.

Learning & Development Opportunities:

• Advanced Content Strategy: Opportunities to delve deeper into strategic content planning, governance, and content operations.

• Specialized Training: Access to training in advanced accessibility, inclusive design, user research methodologies, or specific industry sectors.

• Consulting Skills: Development in client management, proposal writing, and business development through working on diverse client projects.

• Community of Practice: Active participation in Solirius's Design community of practice for knowledge sharing, best practice development, and peer learning.

📝 Enhancement Note: The challenges are inherent to high-impact consultancy work, particularly in the public sector. The growth opportunities are well-aligned with developing expertise, leadership, and consulting acumen within the digital transformation space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly complex concept for a non-expert audience. What was your process, and what was the outcome?" (Focus on your methodology, user research, and impact.)

• "How do you approach working with senior stakeholders who may not fully understand the value of user-centered content design?" (Highlight your influence, evidence-based approach, and communication skills.)

• "Walk us through your process for ensuring content meets accessibility standards and the Government Service Standard." (Detail your practical steps, tools, and considerations.)

• "How do you collaborate with UX designers, researchers, and developers to ensure a cohesive user experience?" (Emphasize your team player mentality and understanding of cross-functional workflows.) Company & Culture Questions:

• "What interests you about Solirius Reply and our work in digital transformation, particularly within the public sector?" (Research their client list and recent projects.)

• "How do you contribute to a collaborative and inclusive team environment?" (Share examples of your teamwork and mentorship.)

• "How do you stay updated on the latest trends and best practices in content design, accessibility, and government digital services?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Your Role/Process -> Solution -> Impact/Outcome.

• Visuals: Use screenshots, wireframes, or mockups to illustrate your work effectively.

• Narrative: Tell a compelling story for each project, focusing on the user and the problem you solved.

• Quantify: Use data and metrics to demonstrate the success of your content solutions.

• Be Prepared for Questions: Anticipate questions about your decision-making process, challenges, and alternative approaches.

📝 Enhancement Note: The interview preparation focuses on demonstrating practical skills, strategic thinking, and an understanding of the specific context of working within a consultancy like Solirius Reply, especially with government clients.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience with complex information, user-centered design, the Government Service Standard, and stakeholder influence.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills (e.g., content design, UX writing, accessibility, agile), and achievements relevant to the job description, using keywords from the posting.

• Interview Preparation: Practice articulating your process, methodologies, and the impact of your work, especially for portfolio walkthroughs and potential case studies. Be ready to discuss your understanding of user research and stakeholder management.

• Company Research: Familiarize yourself with Solirius Reply's client portfolio, their approach to digital transformation, and their values. Understand their work in the public sector and what makes them a unique consultancy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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