Content Designer

📍 Job Overview

Job Title: Content Designer

Company: FDJ UNITED

Location: London, England, United Kingdom

Job Type: Full time

Category: Product Content & Design Operations

Date Posted: 2026-09-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of clear, accessible, and customer-centric digital experiences across crucial Account and Compliance functions, ensuring seamless user journeys.

• Collaborate closely with a multidisciplinary team, including Product Designers, Product Owners, Engineers, Researchers, Legal, and Compliance specialists, to translate complex requirements into intuitive content solutions.

• Actively participate in the entire product development lifecycle, from problem framing and journey mapping to content hierarchy, interaction design, prototyping, delivery, and ongoing optimization.

• Translate intricate technical, regulatory, and operational information into easily understandable language for customers, balancing business objectives, regulatory mandates, and technical constraints.

📝 Enhancement Note: This role is positioned within a "Product Content & Design Operations" category, emphasizing the operational aspects of content strategy, design system adherence, and cross-functional collaboration within a regulated industry. The "Account and Compliance" focus indicates a need for precision, clarity, and a strong understanding of risk management in content.

📈 Primary Responsibilities

• Craft clear, accessible, and customer-centered content for digital product journeys within the Account and Compliance domains.

• Partner with Product Designers to define information hierarchy, user flows, interaction patterns, and optimal content structure.

• Translate complex, technical, regulatory, or operational information into language that customers can easily understand and act upon.

• Contribute to all phases of the product discovery process, including problem framing, ideation, prototyping, and usability testing.

• Utilize Figma and other collaborative tools to explore, visualize, and present content within its design context.

• Work closely with Engineering teams to understand technical constraints and ensure accurate, effective implementation of content designs.

• Consistently apply established content standards, patterns, and terminology across all products and markets to maintain brand integrity and user experience.

• Collaborate effectively with Legal, Compliance, Product, Research, Localisation, and other key stakeholders to ensure alignment and comprehensive coverage.

• Proactively identify content, interaction, or journey issues that may extend beyond initial copy requests, driving holistic problem-solving.

• Contribute to post-release learning by analyzing customer feedback, product analytics, and other available evidence to inform continuous improvement.

• Balance diverse needs, including customer requirements, accessibility standards, business objectives, regulatory mandates, and delivery constraints, to achieve optimal outcomes.

• Share knowledge and best practices to contribute to the ongoing maturity and development of Content Design capabilities within the team and broader organization.

📝 Enhancement Note: The responsibilities highlight a need for a practitioner who can operate independently across the full content design lifecycle, with a strong emphasis on regulatory environments. The inclusion of "localisation" and "multiple markets" suggests a global product focus, requiring adaptability in content creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Journalism, Design, or a related field is often beneficial for foundational understanding.

Experience: A minimum of 2-5 years of practical experience in a Content Designer, UX Writer, Product Writer, or a closely related product content role is essential, with demonstrated experience in digital product content creation.

Required Skills:

• Proven practical experience as a Content Designer, UX Writer, Product Writer, or in a closely related product content role.

• Demonstrated experience creating content for digital products, services, or intricate customer journeys.

• Ability to articulate complex information clearly and structure content logically around customer needs and task completion.

• Solid understanding of content hierarchy, navigation principles, interaction states, and end-to-end user journey mapping.

• Experience collaborating effectively with Product Design, Product Management, and Engineering teams in a multidisciplinary environment.

• Working knowledge of Figma or a similar collaborative design tool for content exploration and presentation.

• Ability to receive and incorporate constructive feedback, clearly explaining the rationale behind design decisions.

• Strong attention to detail, particularly critical for high-risk, transactional, or customer-facing experiences.

• Comprehensive understanding of accessibility and inclusive content principles to ensure broad usability.

• Aptitude for managing competing priorities and working efficiently within a multidisciplinary team setting.

• Excellent written and verbal communication skills, with the ability to influence and convey ideas effectively. Preferred Skills:

• Experience within Account and Compliance, FinTech, banking, payments, insurance, government, gambling, or another highly regulated environment.

• Specific experience designing content for registration, onboarding, authentication, verification, account management, payments, or safer gambling journeys.

• Experience planning or conducting user research, usability testing, comprehension testing, or experimentation to validate content effectiveness.

• Proven ability to leverage analytics, customer feedback, or behavioral evidence to enhance product experiences.

• Experience designing content for multiple markets, languages, or localization requirements.

• Experience contributing to design systems, content standards, terminology, or reusable content patterns.

• Proven ability to navigate and influence outcomes through complex Legal, Compliance, or regulatory decisions.

• Experience influencing stakeholders when customer needs, commercial goals, and regulatory requirements are in tension.

• Experience managing work from early problem framing through implementation and post-release improvement cycles.

• Experience mentoring colleagues or contributing to the development of Content Design practices within an organization.

• Familiarity with AI-assisted workflows, content operations, automation, or structured content systems.

📝 Enhancement Note: The "desirable skills" list provides a clear roadmap for candidates to tailor their applications, highlighting areas where specialized industry knowledge (regulated environments, FinTech, gambling) and advanced content operations practices (design systems, AI) are highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct case studies demonstrating your process for creating clear, user-centered content for digital products.

• For each case study, clearly articulate the problem statement, your role and responsibilities, the content design process followed (including research, ideation, wireframing/prototyping, and testing), and the final content solution.

• Explicitly highlight how you translated complex or regulatory information into accessible language and how you considered accessibility and inclusive design principles.

• Quantify the impact of your content where possible, using metrics related to task completion, user satisfaction, reduction in support queries, or improved conversion rates.

• Demonstrate proficiency in using Figma or similar tools to present content within its user interface context. Process Documentation:

• Include examples of how you document content decisions, such as content hierarchy diagrams, user flow annotations, or style guides/pattern library contributions.

• Provide evidence of your collaboration process with cross-functional teams (e.g., Product Designers, Engineers, Legal, Compliance), illustrating how you incorporated feedback and managed competing requirements.

• Showcase your approach to iterative improvement, illustrating how you used data (analytics, user feedback) to refine content post-launch.

📝 Enhancement Note: For a Content Designer role, particularly in a regulated industry, the portfolio is critical. It should not only showcase writing skill but also the strategic thinking, problem-solving methodology, and collaborative approach essential for operations and product development.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Content Designer in London, UK, with 2-5 years of experience, the estimated salary range is approximately £45,000 - £65,000 per annum. This range accounts for the specific demands of a regulated industry and the hybrid work model.

Benefits:

• Competitive salary package with potential for performance-based bonuses.

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (holiday entitlement, sick leave, and public holidays).

• Pension scheme with employer contributions.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Hybrid working model with flexibility to balance remote and in-office work.

• Access to modern office facilities in a central London location.

• Employee assistance programs and well-being initiatives.

• Potential for stock options or other long-term incentives, depending on company policy.

Working Hours: Standard full-time working hours are typically 40 hours per week. The hybrid arrangement allows for flexibility in scheduling, with an expectation of presence in the London office for key collaborative sessions and team meetings.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in London, considering the experience level and the specialized nature of the industry. Benefits are typical for a company of this size and sector in the UK.

🎯 Team & Company Context

🏢 Company Culture

Industry: FDJ UNITED operates within the Betting and Gaming industry, a heavily regulated and rapidly evolving sector characterized by technological innovation, a focus on customer experience, and stringent compliance requirements. This context means a strong emphasis on responsible gaming, data security, and adherence to legal frameworks.

Company Size: FDJ UNITED is a large operator with over 5,000 employees, indicating a robust organizational structure, established processes, and opportunities for career advancement within a significant European player.

Founded: While the founding date isn't explicitly stated, FDJ UNITED's description as "one of Europe’s leading betting and gaming operators" suggests a mature company with a significant history and established market presence, likely founded several years ago.

Team Structure:

• The Content Design team is likely part of a larger Product or Digital department, comprising specialists in Product Design, Product Management, Engineering, and Research.

• The role involves direct collaboration with Legal and Compliance specialists, underscoring the importance of cross-functional integration and understanding of regulatory frameworks.

• Reporting likely falls within a Product Design or UX leadership structure, with dotted-line reporting or strong working relationships with Product Owners and Compliance leads. Methodology:

• Data analysis and insights are crucial for informing content decisions, particularly concerning customer behavior, conversion rates, and user feedback within regulated journeys.

• Workflow planning and optimization will focus on creating efficient content pipelines, ensuring consistency, and managing iterations based on testing and feedback.

• Automation and efficiency practices may be explored, especially with the mention of "AI-assisted workflows" and "content operations," aiming to streamline content creation and deployment.

Company Website: https://www.fdj.com/en (Assuming this is the parent/group site, as FDJ UNITED is likely a specific entity or brand under FDJ)

📝 Enhancement Note: The company's positioning as a leader in a regulated industry implies a culture that values precision, responsibility, and innovation within established boundaries. The team structure suggests a highly collaborative environment where content designers are integral to product strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Content Designer, indicating a need for independent contribution and problem-solving within defined areas. It requires a solid understanding of content design principles and practical application, with the ability to manage and deliver on assigned projects.

Reporting Structure: The Content Designer will likely report to a Senior Content Designer, Lead Content Designer, or a Head of UX/Product Design. They will work closely with Product Owners and collaborate extensively with Product Designers, Engineers, Legal, and Compliance teams, forming a core multidisciplinary product squad.

Operations Impact: The role's impact is directly tied to improving customer journeys in critical areas like registration, onboarding, account management, and safer gambling. Effective content design here can significantly influence customer acquisition, retention, trust, regulatory compliance, and ultimately, the company's operational efficiency and reputation.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in regulated industries, focusing on compliance-driven content strategies, risk mitigation through design, and specialized content operations.

• Leadership Potential: Progress to Senior Content Designer roles, taking ownership of larger projects, mentoring junior designers, and contributing to content strategy at a higher level. Potential to move into Content Strategy or Product Management roles.

• Specialization: Develop expertise in specific areas such as safer gambling communication, payment journey optimization, or international localisation strategies, becoming a subject matter expert.

• Cross-functional Mobility: Gain exposure to broader product development processes, enabling a potential transition into Product Design, Product Management, or UX Research roles over time.

📝 Enhancement Note: The growth path emphasizes not just design skills but also strategic contributions to operations within a regulated context, offering a clear trajectory for career development.

🌐 Work Environment

Office Type: The role is based in London and operates on a hybrid model. This suggests a modern office environment designed to foster collaboration, with dedicated spaces for individual work, team meetings, and brainstorming sessions.

Office Location(s): The primary office is in London, a major global hub offering excellent transport links and a vibrant working atmosphere. Specific office address details would typically be provided upon an offer of employment.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where cross-functional teams regularly interact. The hybrid model necessitates effective communication and collaboration tools to bridge in-office and remote team members.

• Operations Tools & Technology: Access to industry-standard design software (Figma), collaboration platforms (e.g., Slack, Teams), project management tools (e.g., Jira, Asana), and potentially content management systems (CMS) or design system platforms.

• Team Interaction: Opportunities for regular interaction with colleagues through scheduled team meetings, project syncs, design critiques, and informal collaboration sessions, both in person and remotely.

Work Schedule: The hybrid model likely involves 2-3 days per week in the London office, with the remaining days available for remote work. This structure aims to provide flexibility while ensuring sufficient in-person collaboration. Standard working hours are generally expected, with a focus on output and task completion.

📝 Enhancement Note: The hybrid nature of the role in a major city like London implies a professional, modern, and well-equipped workspace that balances flexibility with the need for in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Discussion: A session with hiring managers and/or senior members of the design team to present your portfolio. This will involve discussing your case studies, your design process, and how you approach problem-solving. Be prepared to articulate your rationale for specific content decisions.

• Practical Exercise/Case Study: Candidates may be given a short take-home assignment or a live exercise during an interview to assess their ability to apply content design principles to a specific problem, often related to compliance or account management.

• Cross-functional Interview: An interview with key stakeholders from Product, Engineering, Legal, or Compliance to evaluate your ability to collaborate, understand technical and regulatory constraints, and communicate effectively across disciplines.

• Final Interview: A discussion with a senior leader to finalize assessment of skills, experience, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your experience in complex, regulated, or transactional environments.

• Show, Don't Just Tell: Clearly outline the problem, your specific contributions, your design process, and the measurable outcomes or learnings. Use visuals (screenshots, prototypes) to illustrate your work in context.

• Emphasize Process: Detail how you arrived at your solutions, focusing on research, iteration, collaboration, and how you translated complex requirements into user-friendly content.

• Highlight Impact: Quantify results whenever possible. If direct metrics aren't available, focus on qualitative impact or lessons learned.

• Address Constraints: Be prepared to discuss how you balanced customer needs, business objectives, and regulatory requirements.

Challenge Preparation:

• Understand the Context: If given a take-home task, thoroughly research FDJ UNITED's existing products and services, especially in the account and compliance areas.

• Focus on Clarity & Compliance: For any exercise, prioritize clear, concise, and compliant language. Think about edge cases and potential misinterpretations.

• Structure Your Response: Present your solution logically, explaining your thought process, design decisions, and how your content addresses the specific brief.

• Practice Presentation: Be ready to present your work concisely and answer questions about your approach and rationale.

📝 Enhancement Note: The interview process emphasizes practical application, collaboration, and the ability to navigate complex, regulated environments, making portfolio presentation and case study articulation critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating, prototyping, and presenting content within UI mockups. Proficiency is a key requirement.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for day-to-day communication and team coordination.

• Project Management Software: Likely Jira, Asana, or Trello for tracking tasks, sprints, and project progress within product development workflows.

Analytics & Reporting:

• Web Analytics Tools: Google Analytics, Adobe Analytics, or similar for understanding user behavior and content performance.

• User Feedback Platforms: Tools for collecting and analyzing customer feedback, such as surveys, in-app feedback widgets, or dedicated platforms.

• Data Visualization Tools: Potentially Tableau, Power BI, or in-house dashboards for reviewing performance metrics and identifying trends.

CRM & Automation:

• While not directly managing CRM, understanding how content integrates with customer data and workflows is beneficial.

• Content Management Systems (CMS): Familiarity with CMS platforms for managing digital content may be advantageous.

• AI-Assisted Workflows: Awareness of or experience with AI tools for content generation, optimization, or analysis is a desirable skill.

📝 Enhancement Note: Proficiency with Figma is explicitly required. Familiarity with analytics and feedback tools is crucial for demonstrating the impact of content and driving iterative improvements, aligning with operations best practices.

👥 Team Culture & Values

Operations Values:

• Collective Spirit: Emphasizes teamwork and shared responsibility in achieving common goals, particularly important in multidisciplinary product teams.

• Accountability: Highlights ownership of tasks, decisions, and outcomes, ensuring reliability and a commitment to delivering high-quality work.

• Passion to Succeed: Reflects a drive for excellence, innovation, and overcoming challenges to achieve ambitious objectives within the competitive gaming and betting landscape.

Collaboration Style:

• Cross-functional Integration: A strong emphasis on working collaboratively with diverse teams (Product Design, Engineering, Legal, Compliance, Research) to ensure holistic product development and adherence to various requirements.

• Process Review and Feedback: An open culture for reviewing work, providing constructive feedback, and iterating on designs to achieve the best possible user experience and operational efficiency.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings to collectively enhance the team's capabilities and the overall quality of product content.

📝 Enhancement Note: The company values are geared towards a high-performing, collaborative team operating in a demanding industry, requiring individuals who are both independent and team-oriented, with a strong sense of ownership and a drive for results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Needs: Navigating the inherent tensions between customer needs, business objectives, strict regulatory requirements, and technical constraints. This requires strong negotiation and communication skills.

• Translating Complexity: Simplifying intricate legal, technical, or operational information into clear, accessible, and engaging content without losing critical nuances.

• Global Consistency vs. Local Relevance: Ensuring content is consistent across multiple markets while adapting to local regulations, cultural nuances, and language requirements.

• Rapidly Evolving Regulatory Landscape: Staying abreast of and adapting content strategies to changes in gambling and financial regulations across various jurisdictions.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to specialize in content strategy for regulated industries, focusing on risk mitigation, responsible gaming communication, and compliance best practices.

• Industry Exposure: Gaining deep insights into the betting and gaming sector, including its operational intricacies and regulatory frameworks.

• Cross-Disciplinary Learning: Working closely with experts in Product Design, Engineering, Legal, and Compliance to broaden understanding of product development and business operations.

• Mentorship: Potential access to experienced designers and leaders for guidance on career progression, skill development, and navigating complex projects.

📝 Enhancement Note: The challenges presented are inherent to working in a regulated industry and highlight the need for strategic thinking, adaptability, and a proactive approach to problem-solving, all of which contribute to significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex regulatory information into clear, user-friendly content. What was your process, and what was the outcome?" (Focus on process, clarity, and impact.)

• "How do you approach collaborating with Legal and Compliance teams to ensure content meets all requirements while remaining user-centric?" (Highlight communication, negotiation, and problem-solving skills.)

• "Walk us through a user journey where content played a critical role in user adoption or task completion. What was your specific contribution, and how did you measure success?" (Showcase your impact and analytical approach.) Company & Culture Questions:

• "What do you know about FDJ UNITED and the betting/gaming industry? How do you see content design contributing to our mission or values?" (Demonstrate research and alignment with company ethos.)

• "How do you handle feedback on your content, especially when it comes from stakeholders with differing priorities (e.g., Legal vs. Marketing)?" (Assess your ability to manage feedback and navigate stakeholder dynamics.)

• "Describe your experience with accessibility and inclusive design principles. How do you ensure your content is usable by everyone?" (Evaluate your commitment to user-centricity and ethical design.) Portfolio Presentation Strategy:

• Structure is Key: For each case study, clearly define the problem, your role, your process, the solution, and the results/learnings. Use a logical flow.

• Highlight Your Process: Emphasize how you arrived at your solutions. Show your research, ideation, iteration, and testing phases.

• Quantify Impact: Whenever possible, use data to demonstrate the effectiveness of your content. If not, focus on qualitative improvements or key learnings.

• Be Prepared for Deep Dives: Expect questions about specific word choices, content structure decisions, and how you handled challenges or trade-offs.

• Connect to FDJ UNITED: Where possible, draw parallels between your experience and the challenges or opportunities you anticipate at FDJ UNITED, especially concerning account and compliance.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured approach to content design, strong collaborative skills, and a clear understanding of the unique demands of operating within a regulated industry.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided Workday portal link.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 relevant case studies that showcase your experience with complex, regulated, or transactional content, emphasizing your problem-solving process and impact.

• Resume Optimization: Ensure your resume clearly articulates your experience in Content Design, UX Writing, and digital product development, using keywords from the job description (e.g., "content hierarchy," "user journeys," "accessibility," "regulatory compliance," "Figma"). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, stakeholder management strategies, and how you translate complex requirements into user-friendly content. Be ready to present your portfolio and discuss specific examples.

• Company Research: Familiarize yourself with FDJ UNITED's brands, mission, values, and the broader betting and gaming industry, particularly regarding their approach to customer accounts, compliance, and responsible gaming.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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