Job Description

At The LEGO Group, we believe in the power of play to inspire creativity! We're looking for a LEGO Building Experience Design Manager to lead innovation in print and digital LEGO Building Instructions. In this role, you'll guide builders through every step, from inspiration to play, creating a seamless LEGO experience.

You'll develop engaging, intuitive instruction systems that empower builders of all ages and explore new ways to enhance the LEGO experience. Collaborating with a diverse team, you'll ensure projects align with our vision and create delightful building experiences that spark imagination.

Core Responsibilities

Champion the design of innovative paper and digital, non-verbal visual guides that support builders in constructing, extending, and sparking creativity in their LEGO play experience.

Develop and map user journeys that lead to seamless building experiences, identifying touchpoints where creativity and engagement can be improved.

Screen, evaluate and scope incoming projects to ensure alignment with the LEGO Group’s strategic goals and the needs of builders of all ages.

User-Centered Research: Identify, conduct, and oversee play testing, observational studies, and caregiver feedback sessions to understand how builders engage with building instructions, and revise designs to meet consumer needs.

Define and advocate for the complete experience of our LEGO sets, ensuring they are intuitive, fun, and developmentally appropriate for a diverse audience.

Collaborate with and mentor a multidisciplinary design team, fostering a culture of co-creation, creativity, inclusivity, and builder-centered design that empowers everyone to think creatively.

Work cross-functionally with product, engineering, and marketing teams to align on desirability, feasibility, and viability, as well as creating cohesive and seamless experiences that can scale across the LEGO portfolio.

Oversee the creation of prototypes and iterative testing to refine designs.

Play your part in our team succeeding

As the LEGO Building Experience Design Manager, you will play a pivotal role in guiding the design and development of groundbreaking LEGO Building Instruction innovations. You’ll oversee the facilitation experience by crafting engaging, intuitive, and clear non-verbal instruction systems that empower builders of all ages and affinities to construct, discover, and play with our diverse LEGO product portfolio. Your responsibilities will include exploring new ways to enhance the LEGO building experience, screening and scoping incoming projects, and driving the prototyping and development of innovative LEGO experiences.

Do you have what it takes?

A background in Experience Design, Service Design, Product Design, Toy Design, Human-Centered Design, or related field.

Demonstrated experience in product or experience design, with some experience in a mentoring role.

Background in Experience Design: Experience in UX Design, Service Design, Toy Design, Game Design, or a related field.

Design Management Expertise: Proven track record in managing design projects with a focus on prototyping and innovation.

Passion for Prototyping: Enthusiasm for working with physical and digital tools (like LEGO bricks!) to create engaging experiences.

Communication Skills: Excellent storytelling, communication, and collaboration

Consumer Insight Utilization: Experience working with consumers and employing testing insights to refine and enhance experiences. Strong understanding of child/human development.

Collaborative Attitude: A collaborative approach to work across design fields, bringing ideas for enhancing the LEGO building experience from concept to reality.

Nice to Have:

Proficiency in Adobe Creative Suite, 3D LEGO Building Tools like Stud.io, and Figma.

Please share in English your CV, motivational letter, and portfolio. It is required to upload a portfolio (maximum upload size per file is 2 MB) or to share a link clearly highlighted in the CV.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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