Senior Graphic Designer, Vehicles - LEGO® DESiGN

📍 Job Overview

Job Title: Senior Graphic Designer, Vehicles - LEGO® DESiGN

Company: The LEGO Group

Location: Billund, Denmark

Job Type: Full time

Category: Graphic Design / Creative Operations

Date Posted: November 5, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the strategic application of graphic design principles to LEGO vehicle products, enhancing their authenticity and appeal within the automotive and motorsport enthusiast communities.

• Responsibilities include transforming vehicle culture, racing heritage, and automotive trends into tangible LEGO graphic experiences, such as race liveries, sponsor applications, and original visual identities.

• The position requires close collaboration with cross-functional teams, including Vehicle Designers, Model Designers, and Engineers, to ensure cohesive and impactful product narratives.

• The Senior Graphic Designer will drive graphic ideation across the Vehicles portfolio, leveraging deep expertise in vehicle graphics, branding systems, and visual storytelling to elevate the overall product experience.

📝 Enhancement Note: This role is positioned within a specialized "Vehicles" design team, indicating a focus on product-specific graphic development rather than broader marketing or corporate branding. The emphasis on "LEGO® DESiGN" suggests a direct contribution to the product creation process, requiring a blend of artistic skill, brand understanding, and manufacturing feasibility.

📈 Primary Responsibilities

• Translate deep understanding of vehicle culture, racing heritage, automotive branding, and current visual trends into authentic and compelling LEGO graphic experiences.

• Design and develop a range of graphics, from iconic race liveries and sponsor-inspired applications to original visual identities that enhance product appeal and storytelling.

• Convert creative briefs into production-ready graphics, meticulously balancing creativity, play value, manufacturability, and adherence to LEGO brand standards.

• Drive graphic ideation and concept exploration across the entire Vehicles portfolio, drawing inspiration from automotive, racing, motorsport, and enthusiast communities.

• Apply expert knowledge of vehicle graphics, branding systems, and visual storytelling to elevate product experiences and consumer engagement.

• Solve complex graphic development challenges by effectively balancing authenticity, functionality, and production constraints.

• Collaborate closely with Vehicle Designers, Model Designers, Engineers, and Project Teams to ensure cohesive product experiences and integrated design solutions.

• Present graphic concepts, design rationale, and strategic recommendations to stakeholders with clarity, confidence, and persuasive communication.

• Maintain a strong connection to evolving developments in automotive design, motorsport, branding, and consumer trends to inform design decisions.

• Leverage consumer insights to create graphics that resonate deeply with builders and vehicle enthusiasts, enhancing product desirability.

• Contribute actively to workshops, innovation activities, and portfolio decision-making processes through specialized graphic design expertise.

• Champion graphic design excellence within the team and contribute to the evolution of graphic development practices across the LEGO Group.

📝 Enhancement Note: The responsibilities highlight a strategic role that goes beyond execution. The emphasis on "driving graphic ideation," "solving complex challenges," and "championing excellence" suggests a need for leadership and proactive contribution to the product development pipeline.

🎓 Skills & Qualifications

Education:

• A background in Graphic Design, Visual Communication, or a closely related discipline is required. Experience:

• Significant professional experience in graphic design, specifically operating at a Senior Designer or Lead Designer level.

• Proven experience developing production-ready graphics for manufacturing environments, demonstrating an understanding of production constraints and processes.

• Experience defining graphic design standards and visual quality benchmarks across product ranges, ensuring consistency and brand integrity. Required Skills:

• Portfolio: A strong portfolio showcasing exceptional graphic design work, ideally within physical products or consumer goods, is mandatory.

• Software Proficiency: Advanced proficiency in Adobe Illustrator and other relevant graphic design software is essential for creating and refining designs.

• Vehicle Graphics Expertise: Deep expertise in developing graphics, visual identities, packaging, play instructions, and branded visual experiences from concept through final production.

• Industry Knowledge: Strong knowledge of vehicle design, racing culture, motorsports, automotive branding, and current visual trends is critical for authenticity.

• Passion: A genuine passion for vehicle graphics, liveries, visual identity systems, and the details that make vehicles culturally relevant and desirable.

• Communication: Excellent communication and presentation skills in English, both written and spoken, for effective stakeholder interaction and concept articulation.

Preferred Skills:

• Experience in leading design reviews, providing creative direction, and coaching junior designers.

• Familiarity with A/B testing or other methods for evaluating graphic effectiveness with target audiences.

• Understanding of 3D design principles or familiarity with 3D modeling software to better visualize graphic application on models.

📝 Enhancement Note: The requirement for a strong portfolio specifically showcasing physical products or consumer goods, coupled with experience in manufacturing environments, indicates that this role is deeply embedded in product development. The emphasis on "vehicle graphics, liveries, visual identity systems" points to a specialized niche within graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product-Focused Examples: Showcase a range of graphic design projects specifically for physical products, consumer goods, or toy lines.

• Vehicle Graphics Specialization: Highlight specific examples of designing race liveries, automotive branding, vehicle decals, or related graphic elements.

• Production-Ready Graphics: Include examples that demonstrate an understanding of manufacturing processes, material constraints, and the ability to deliver files suitable for mass production.

• Visual Identity Systems: Present projects that illustrate the development of cohesive visual identity systems for products or brands, showcasing consistency across different applications.

• Storytelling Through Graphics: Demonstrate how graphics were used to enhance product narratives, convey personality, or create an engaging user experience.

Process Documentation:

• Concept-to-Production Workflow: Be prepared to articulate your process for taking a graphic concept from initial brief through ideation, development, refinement, and final production handover.

• Collaboration and Stakeholder Management: Detail how you engage with cross-functional teams (designers, engineers, project managers) and present design rationale to stakeholders.

• Design Standards and Quality Control: Explain your approach to establishing and maintaining graphic design standards and ensuring visual quality benchmarks are met throughout the product lifecycle.

• Problem-Solving and Iteration: Provide examples of how you have overcome design challenges, iterated on concepts based on feedback or constraints, and achieved successful outcomes.

📝 Enhancement Note: The requirement for a portfolio showcasing "production-ready graphics for manufacturing environments" and "defining graphic design standards and visual quality benchmarks" implies a need for candidates to demonstrate not just creative flair but also a rigorous, process-oriented approach to design execution within a product development context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in a high-cost-of-living region like Billund, Denmark, the estimated annual salary range is DKK 450,000 - DKK 700,000. This estimate considers the specialized nature of vehicle graphics and the reputation of The LEGO Group. Benefits:

• Family Care Leave: Enhanced paid leave options available for significant life events, supporting work-life balance during critical family times.

• Insurances: Comprehensive life and disability insurance coverage providing protection and peace of mind for all colleagues.

• Wellbeing Resources: Access to resources and benefits designed to nurture physical and mental wellbeing, fostering community and creativity.

• Colleague Discount: A generous discount on LEGO products, available from day one, for employees to enjoy.

• Bonus Scheme: Eligibility for a bonus scheme, rewarding collective success when company and team goals are achieved.

• Hybrid Working Model: The "Best of Both" model allows for flexibility, with up to two days of remote work per week, subject to discussion with the People Leader.

Working Hours:

• The standard working hours for this role are approximately 40 hours per week. The hybrid work model offers flexibility, allowing for up to two days of remote work, with the remaining days spent in the office to foster collaboration.

📝 Enhancement Note: The estimated salary range is based on publicly available data for similar roles in Denmark and the technology/manufacturing sector. The specific benefits mentioned are directly from the job description, highlighting The LEGO Group's commitment to employee welfare and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toys and Entertainment, with a strong focus on physical product design and innovation. The LEGO Group operates within a highly competitive global market, emphasizing creativity, quality, and play value.

Company Size: The LEGO Group is a large, multinational corporation with thousands of employees worldwide. This implies structured processes, extensive resources, and opportunities for global collaboration.

Founded: Founded in 1932, The LEGO Group has a long-standing history and a deeply ingrained brand legacy. This heritage influences its commitment to quality, innovation, and its core values.

Team Structure:

• Specialized Design Teams: The Vehicles team is a specialized unit within the broader LEGO Design organization, focusing exclusively on vehicular models.

• Cross-Functional Collaboration: Designers work closely with Model Designers, Engineers, Marketing, and Production teams to bring products to life, ensuring a holistic approach.

• Reporting Hierarchy: The Senior Graphic Designer will likely report to a Design Lead or Manager within the Vehicles design department, with potential for interaction with higher levels of design leadership.

Methodology:

• Play-Centric Design: All design decisions are guided by the principle of creating engaging, fun, and educational play experiences for children and enthusiasts.

• Data-Informed Creativity: While creativity is paramount, insights from consumer research, market trends, and performance data inform design choices.

• Iterative Development: The design process often involves an iterative approach, with continuous refinement based on feedback, testing, and manufacturing feasibility.

Company Website: https://www.lego.com/careers/why-join-us

📝 Enhancement Note: The LEGO Group's culture is deeply rooted in its "play" philosophy and commitment to children's development. For a Senior Graphic Designer, this means understanding how graphics contribute not just to aesthetics but also to the overall play experience and storytelling of the final product.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Graphic Design function. It signifies a high degree of autonomy, expertise, and the ability to influence design direction within the Vehicles portfolio. The role demands not only creative skill but also leadership in design thinking, process improvement, and mentorship.

Reporting Structure: The Senior Graphic Designer will report to a Design Manager or Lead within the Vehicles Design department. They will collaborate extensively with peers in Model Design, Vehicle Design, and potentially R&D, as well as project teams.

Operations Impact: The impact of this role is directly tied to the appeal and success of LEGO vehicle products. By creating authentic and compelling graphics, the Senior Graphic Designer influences:

• Product Authenticity: Ensuring models accurately reflect real-world vehicles, brands, and racing heritage.

• Consumer Engagement: Making products more desirable and exciting for enthusiasts and builders.

• Brand Perception: Reinforcing the LEGO Group's reputation for quality, innovation, and attention to detail.

• Sales Performance: Contributing to the commercial success of specific product lines through enhanced visual appeal.

Growth Opportunities:

• Design Leadership: Potential to move into Lead Designer or Design Manager roles within the Vehicles team or other product categories.

• Specialization: Deepen expertise in specific areas of automotive graphics, branding, or digital design for LEGO products.

• Cross-Functional Mobility: Opportunities to contribute to broader LEGO Design initiatives, innovation projects, or even explore adjacent roles in product development strategy.

• Mentorship and Training: Develop leadership skills by mentoring junior designers and contributing to the team's overall skill development.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like "driving graphic ideation" and "championing graphic design excellence," suggests a pathway towards leadership. The role offers a unique opportunity to blend a passion for vehicles with a career in a globally recognized brand.

🌐 Work Environment

Office Type: The role is based in Billund, Denmark, at the LEGO Group's Innovation House. This environment is designed to foster creativity, collaboration, and innovation, likely featuring modern workspaces, design studios, and collaborative areas.

Office Location(s): The primary location is Billund, Denmark, the global headquarters of The LEGO Group. This location offers a central hub for design and innovation activities.

Workspace Context:

• Collaborative Environment: Expect an open and collaborative atmosphere where designers, model builders, and engineers work together. This facilitates idea exchange and rapid prototyping.

• Access to Tools and Technology: The workspace will be equipped with industry-standard design software (Adobe Creative Suite), potentially specialized hardware, and access to LEGO brick elements for inspiration and concept testing.

• Team Interaction: Regular opportunities for team meetings, design reviews, workshops, and informal brainstorming sessions with colleagues who share a passion for LEGO and vehicles.

Work Schedule: The role operates on a hybrid model, allowing for flexibility with up to two days of remote work per week. The remaining days are expected to be in the office. This schedule is designed to balance focused individual work with essential team collaboration and in-person idea generation.

📝 Enhancement Note: The "Best of Both" hybrid model is a key feature, indicating a modern approach to work flexibility. For a design role, understanding how to maximize both in-office collaboration and focused remote work is crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Your CV, motivational letter, and portfolio will be the first screening. A strong, relevant portfolio is critical.

• Screening Call: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest.

• Hiring Manager Interview: A deeper dive into your experience, skills, and approach to graphic design, particularly concerning vehicle graphics and product development. Expect scenario-based questions.

• Design Task/Challenge: A practical exercise, potentially involving a creative brief to design graphics for a hypothetical LEGO vehicle. This will assess your creative process, technical skills, and ability to meet brand/manufacturing requirements.

• Team/Stakeholder Interviews: Meetings with potential colleagues (designers, engineers) and other stakeholders to evaluate collaboration skills, communication style, and cultural alignment.

• Final Interview: Potentially with senior leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize projects involving physical products, consumer goods, vehicle graphics, branding, and packaging.

• Highlight Vehicle Graphics: Dedicate a significant portion of your portfolio to automotive-related projects, including liveries, branding, and visual identity systems.

• Demonstrate Process: For each project, briefly explain the brief, your role, the design process, challenges faced, and the final outcome. Visuals of sketches, iterations, and final production pieces are valuable.

• Production Readiness: Include examples that clearly show you understand how to prepare graphics for manufacturing. This might involve showing file structures, color separation considerations, or die-lines.

• Storytelling: Use your portfolio to tell a story about your design journey and how you bring concepts to life. Clearly articulate the problem and the solution your design provided.

• PDF or Link: Ensure your portfolio is easily accessible (e.g., a well-organized PDF under 2MB or a clearly linked website/platform).

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge. Identify key requirements, target audience, and constraints.

• Embrace the LEGO Brand: Research LEGO's brand guidelines, existing vehicle designs, and overall aesthetic. Think about how your design fits within this universe.

• Focus on Play Value: Consider how graphics contribute to the play experience. Are they fun? Do they enhance the storytelling of the model?

• Manufacturing Constraints: Think practically about how your design would be applied to a plastic toy. Consider scale, printing methods, and durability.

• Presentation: Prepare to present your work clearly and concisely, explaining your rationale and how you addressed the brief. Be ready for questions about your choices.

📝 Enhancement Note: The emphasis on a "design task/challenge" is typical for creative roles and provides a direct assessment of practical skills and problem-solving abilities. Preparing a portfolio that specifically addresses the "vehicle graphics" and "manufacturing" aspects is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for creating vector graphics, logos, and detailed artwork for vehicle liveries and branding. Advanced proficiency is a must.

• Adobe Photoshop: Used for image manipulation, texture creation, and preparing raster graphics or mockups.

• Adobe InDesign: Potentially used for creating layout documents, packaging designs, or instruction manuals where graphic elements are integrated.

• Procreate/Sketchbook Apps: For initial concept sketching and ideation, capturing quick ideas and exploring different visual directions.

Analytics & Reporting:

• While not the primary focus, understanding how design impacts engagement might involve looking at sales data or consumer feedback reports related to specific product lines. CRM & Automation:

• Not directly applicable to the core design function, but understanding how product information is managed within larger systems could be beneficial. Other Potential Tools:

• 3D Software (e.g., Blender, Maya, or internal LEGO tools): Familiarity or basic understanding of 3D modeling software can be highly advantageous for visualizing graphic placement on models and understanding form.

• Project Management Software (e.g., Jira, Asana): Used for tracking project progress, managing tasks, and collaborating with cross-functional teams.

• Digital Asset Management (DAM) Systems: For organizing and retrieving design assets.

📝 Enhancement Note: The core toolset for this role is clearly within the Adobe Creative Suite, with a strong emphasis on Illustrator. Any experience with 3D visualization tools would be a significant differentiator, allowing the designer to better integrate graphics with the physical product's form.

👥 Team Culture & Values

Operations Values:

• Playful Creativity: A core value that encourages imaginative thinking and a fun, engaging approach to design and problem-solving.

• Authenticity and Quality: A commitment to creating high-quality, authentic experiences that resonate with enthusiasts and uphold brand integrity.

• Collaboration and Teamwork: Emphasis on working together across disciplines to achieve shared goals and create cohesive products.

• Child-Centricity: All work ultimately serves the goal of creating positive play experiences for children, influencing design decisions to be safe, engaging, and inspiring.

• Innovation: A drive to continuously explore new ideas, technologies, and approaches to design and product development.

Collaboration Style:

• Cross-Functional Integration: The team fosters a highly collaborative environment where graphic designers work hand-in-hand with model designers, engineers, and product managers. Open communication channels are essential.

• Constructive Feedback Culture: Designers are encouraged to share work early and often, providing and receiving constructive feedback to refine concepts and ensure optimal outcomes.

• Shared Passion: A common passion for LEGO, vehicles, and design creates a strong sense of camaraderie and shared purpose within the team.

📝 Enhancement Note: The LEGO Group's values are deeply integrated into its operations. For a Senior Graphic Designer, understanding how "playful creativity" and "authenticity" translate into tangible design decisions for vehicle graphics is key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Authenticity with Playability: Recreating real-world vehicle details and brands accurately while ensuring the graphics are fun, durable, and suitable for a toy.

• Manufacturing Constraints: Adapting complex graphic designs to the limitations of toy manufacturing processes, materials, and printing technologies.

• Evolving Trends: Staying ahead of rapid changes in automotive design, motorsport, and graphic design trends to keep products fresh and appealing.

• Cross-Disciplinary Communication: Effectively translating graphic design concepts and requirements to non-designers (engineers, product managers) and integrating their feedback.

Learning & Development Opportunities:

• Deep Dive into Automotive Culture: Continuous learning about specific car brands, racing series, and automotive history to inform design authenticity.

• Advanced Graphic Techniques: Opportunities to explore new graphic design software, digital illustration techniques, and potentially 3D visualization tools.

• Product Development Lifecycle: Gaining a comprehensive understanding of the entire product development process at The LEGO Group.

• Mentorship and Leadership: Developing skills in guiding junior designers, leading design reviews, and contributing to strategic design decisions.

• Industry Exposure: Potential to attend relevant industry events, workshops, or conferences related to automotive design, branding, or toy manufacturing.

📝 Enhancement Note: The primary challenge lies in the unique intersection of creative design, brand licensing, and physical product manufacturing. Growth opportunities are geared towards deepening specialized expertise and moving into leadership roles within the design organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines or manufacturing limitations. How did you approach it, and what was the outcome?" (Assesses problem-solving and adherence to constraints).

• "How do you stay current with automotive design trends, racing culture, and graphic design innovations? Can you give an example of how this has influenced your work?" (Evaluates industry awareness and application).

• "Walk us through your process for developing a race livery or vehicle branding from initial concept to final production files." (Probes your workflow, technical skills, and understanding of the product lifecycle).

• "How do you approach collaborating with non-designers, such as engineers or product managers, to ensure a cohesive product experience?" (Tests teamwork and communication skills). Company & Culture Questions:

• "Why are you passionate about vehicle graphics and the LEGO brand specifically?" (Assesses genuine interest and cultural fit).

• "What do you admire about LEGO vehicle sets, and how do you think graphics contribute to their success?" (Demonstrates research and understanding of the product).

• "How do you see your role contributing to the overall 'play experience' of a LEGO vehicle set?" (Connects your role to the company's core mission). Portfolio Presentation Strategy:

• Narrative Flow: Organize your portfolio to tell a story. Start with your strongest, most relevant vehicle graphics projects.

• Highlight Process: For key projects, show sketches, mood boards, iterations, and explain your design decisions. Use callouts to explain specific challenges or solutions.

• Focus on Impact: Quantify results if possible (e.g., "Graphics contributed to a 15% increase in perceived model detail"). If not, articulate the qualitative impact on brand authenticity or play value.

• Be Concise: Practice presenting your key projects within a limited timeframe (e.g., 5-10 minutes per project).

• Engage and Discuss: Be prepared for questions and treat the presentation as a collaborative discussion about your work and approach.

📝 Enhancement Note: Interviewers will be looking for a blend of technical graphic design skills, a deep understanding of automotive culture, and the ability to work within the specific context of LEGO product development and manufacturing. Demonstrating a passion for both LEGO and vehicles is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest graphic design work related to vehicles, automotive branding, race liveries, and physical product applications. Prioritize examples that demonstrate your understanding of manufacturing processes and production file preparation.

• Resume Optimization: Highlight keywords from the job description such as "Graphic Design," "Adobe Illustrator," "Vehicle Branding," "Product Development," "Manufacturing," and "Visual Storytelling." Quantify achievements where possible, focusing on your experience at a senior or lead level.

• Motivational Letter Focus: Clearly articulate your passion for vehicle culture, your understanding of the LEGO brand, and how your specific skills and experience align with the responsibilities of this Senior Graphic Designer role. Emphasize your experience with production-ready graphics.

• Company Research: Familiarize yourself with The LEGO Group's history, values, and recent vehicle product launches. Understand their approach to design and play. Research current trends in automotive graphics and motorsport to prepare for discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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