Business Analyst UX (H/F)

📍 Job Overview

Job Title: Business Analyst UX (H/F)

Company: Devoteam

Location: Salé, Rabat-Salé-Kénitra, Morocco

Job Type: Temps complet (Full-time)

Category: Operations & GTM Strategy (Business Analysis, UX, Product)

Date Posted: 2026-09-16

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is critical in bridging the gap between business objectives, user needs, and technical execution within digital product development.

• The Business Analyst UX will be responsible for understanding complex business challenges and translating them into user-centric digital solutions.

• Key focus areas include conducting thorough user research, designing intuitive user experiences, and driving the successful delivery of digital products aligned with business goals.

• This position requires a blend of analytical rigor, user empathy, and functional design expertise to ensure products are useful, simple, accessible, and achieve desired business outcomes.

📝 Enhancement Note: While the title is "Business Analyst UX," the responsibilities clearly indicate a hybrid role encompassing Business Analysis, Product Ownership principles, and User Experience (UX) design and research. This is common in agile environments where individuals need to wear multiple hats. The focus on "digital products and services" and "business objectives" firmly places this role within the GTM (Go-To-Market) and Operations sphere, specifically in product operations and strategy.

📈 Primary Responsibilities

• Business Needs Analysis:

  • Conduct in-depth analysis of business needs by gathering requirements from various stakeholders and business units.
  • Identify and articulate key business challenges, constraints, objectives, and success criteria for digital initiatives.
  • Facilitate workshops and meetings to define project scope and gather detailed business requirements.
  • Map existing business processes, identify pain points and inefficiencies, and propose optimized workflows.
  • Critically evaluate proposed solutions to ensure they address the underlying business need rather than just the surface-level request.
  • Formalize functional requirements and define business rules to guide product development.

• UX Research and Analysis:

  • Deeply understand user needs, behaviors, and pain points through various research methodologies.
  • Plan and execute user interviews, focus groups, and usability testing sessions.
  • Analyze both quantitative data (e.g., analytics) and qualitative feedback to inform design decisions.
  • Perform competitive analysis and market research to identify best practices and opportunities.
  • Develop and refine user personas, user journeys, and Customer/User Journey Maps.
  • Identify key areas of friction in user experiences and propose actionable improvements.

• Functional and UX Design:

  • Design intuitive user flows and process workflows for digital products.
  • Define the functional architecture and information hierarchy of digital solutions.
  • Create wireframes, functional prototypes, and mockups to visualize proposed designs.
  • Translate user and business requirements into concrete, actionable features.
  • Contribute to the definition and prioritization of the product backlog in collaboration with Product Managers and development teams.
  • Collaborate closely with UX/UI Designers on visual design and user interface elements when roles are shared.

• Specifications and Delivery Support:

  • Write clear and concise User Stories, functional specifications, business rules, and acceptance criteria.

  • Maintain up-to-date functional documentation throughout the product lifecycle.

  • Actively participate in Agile ceremonies (sprint planning, daily stand-ups, sprint reviews, retrospectives).

  • Provide ongoing functional clarification and support to development teams during the realization phase.

  • Assist in functional acceptance testing and user acceptance testing (UAT) to ensure quality and alignment.

  • Verify that the delivered solution accurately meets the expressed business and user needs.

📝 Enhancement Note: The responsibilities are comprehensive and cover the full product lifecycle from discovery to delivery. The emphasis on "challenging requests," "mapping business processes," and "identifying irritants" highlights a proactive approach to problem-solving and process optimization, crucial for operations roles. The inclusion of "User Stories" and "Agile ceremonies" points towards a strong understanding of modern development methodologies.

🎓 Skills & Qualifications

Education:

• Bac+4/5 (Master's degree or equivalent) in Information Technology, Engineering, UX Design, Digital Marketing, or a related field. Experience:

• Minimum of 5 years of experience in Business Analysis, Product Management, UX Design, or functional consulting roles, with a proven track record in digital product or service environments. Required Skills:

• Business Analysis: Strong analytical and synthesis skills, requirements elicitation, process mapping, functional specification writing, and stakeholder management.

• UX Expertise: Proficient in user research methodologies, developing user journeys and personas, conducting user testing, wireframing, and prototyping. Familiarity with Design Thinking principles.

• Agile & Product Management: Experience with Product Discovery, backlog management and prioritization, and a solid understanding of the interplay between Product, Design, and Technical teams. A strong product-centric mindset focused on results.

• Communication: Excellent written and verbal communication skills, with the ability to effectively engage with both business stakeholders and technical teams.

• Problem-Solving: Critical thinking skills, ability to challenge assumptions, and a results-oriented approach.

• Collaboration: Ability to work autonomously and collaboratively in a cross-functional, dynamic environment.

Preferred Skills:

• Familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics) for data-driven decision-making.

• Experience in a nearshore consulting environment.

• Understanding of the Devoteam's core expertise areas: Cloud, Cybersecurity, Data, DevOps, Fullstack Dev, Low Code, RPA.

📝 Enhancement Note: The requirement for 5 years of experience in "Business Analysis, Product, UX, or functional consulting" strongly suggests a need for candidates who can bridge technical and business domains. The "UX" component is significant, indicating a focus on user-centric design as a core part of the business analysis process. The preferred skill in analytics tools is a key indicator for operations roles that rely on data for decision-making and performance measurement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Process Optimization: Showcase projects where you analyzed existing business processes, identified inefficiencies, and implemented solutions that led to measurable improvements (e.g., reduced cycle time, increased throughput, cost savings).

• User-Centric Product Development: Present examples of digital products or features you helped design, detailing your role in understanding user needs, translating them into functional requirements, and guiding their development. Highlight the impact on user adoption or satisfaction.

• Functional Specification Examples: Include samples of well-structured functional specifications, User Stories with clear acceptance criteria, and process flow diagrams you have created.

• UX Research and Design Artifacts: Demonstrate your ability to conduct user research, create personas, user journey maps, wireframes, and prototypes. Explain the rationale behind your design decisions and how they addressed specific user or business problems.

Process Documentation:

• Workflow Design & Optimization: Evidence of creating clear, concise process documentation, including flowcharts, SOPs, and business rule definitions, particularly for digital product development or business process improvement initiatives.

• Implementation & Automation: Examples of how your analysis and documentation contributed to the successful implementation of new features or automated processes.

• Measurement & Analysis: Demonstrate how you've defined metrics and used data to measure the success of implemented processes or features, and how this feedback loop informed further optimization.

📝 Enhancement Note: For a role combining Business Analysis and UX, a portfolio demonstrating the ability to translate complex business needs into user-friendly digital solutions is paramount. The emphasis on process optimization and measurable outcomes is critical for operations roles. Candidates should be prepared to showcase how their work directly contributed to business objectives and improved user experiences.

💵 Compensation & Benefits

Salary Range:

• Based on regional salary research for Business Analysts with 5-10 years of experience in Morocco, particularly in technology consulting firms, and considering the cost of living in Salé, a competitive estimated salary range would be MAD 300,000 - MAD 500,000 per year. This range can vary based on specific experience, skills, and the final negotiation. Benefits:

• Full-time Employment (CDI): Permanent contract offering job security.

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Retirement Plan: Contributions to a pension fund or similar retirement savings scheme.

• Professional Development: Access to training, certifications, and opportunities for continuous learning in areas like Cloud, Cybersecurity, Data, DevOps, and UX.

• Performance Bonuses: Potential for bonuses tied to individual and company performance.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Employee Assistance Program: Support services for personal and professional well-being.

• Potential for Travel: Opportunities to work on projects for international clients (French, European, Middle Eastern) might involve occasional travel.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: Salary estimation is based on available data for similar roles in Morocco, considering the consulting industry context of Devoteam and the specified experience level. Benefits are typical for a full-time position within a large IT consulting firm. The "Temps complet" (Full-time) and "CDI" (permanent contract) indicate a stable, long-term employment opportunity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting, Digital Transformation Services. Devoteam specializes in Cloud, Cybersecurity, Data, DevOps, Fullstack Development, Low Code, and RPA.

Company Size: Devoteam Group has over 10,000+ employees globally. Devoteam Maroc specifically has over 350 consultants, indicating a significant local presence and capacity. This size offers stability and a broad range of project opportunities.

Founded: Devoteam was founded in 2001. Devoteam Maroc has been a reference player for over 30 years, suggesting deep local expertise and a long-standing reputation.

Team Structure:

• Operations/Product Team: Likely composed of Business Analysts, Product Owners, UX/UI Designers, Project Managers, and Technical Leads.

• Reporting Structure: The Business Analyst UX will likely report to a Head of Product, a Project Manager, or a Business Unit Manager, with close collaboration across development teams and business units.

• Cross-Functional Collaboration: High degree of collaboration is expected with business stakeholders, IT/development teams, UX/UI designers, and potentially marketing or sales teams to ensure alignment on product strategy and execution.

Methodology:

• Data-Driven Decision Making: Emphasis on using data (user analytics, business metrics) to inform decisions and measure impact.

• Agile & Lean Principles: Adoption of agile methodologies for iterative development, continuous improvement, and rapid response to change.

• User-Centric Design: A core philosophy of placing the user at the center of the design and development process.

• Continuous Improvement: A culture that encourages ongoing refinement of processes, products, and user experiences.

Company Website: https://www.devoteam.com/ (Global) and likely a specific Devoteam Maroc presence.

📝 Enhancement Note: Devoteam's strong focus on digital transformation and its specialized expertise areas (Cloud, Data, etc.) mean this role operates at the intersection of business strategy and technology implementation. The company's scale (global and local) suggests opportunities for diverse projects and career paths, while its nearshore focus for Devoteam Maroc implies a strong connection to European and Middle Eastern markets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Business Analyst with a specialized UX focus. It requires significant experience (5+ years) and the ability to independently analyze complex problems, design solutions, and guide their implementation. It's a key contributor role that can lead to senior analyst, lead BA, Product Owner, or UX Lead positions.

Reporting Structure: The Business Analyst UX will likely report to a Product Manager, Project Manager, or a Head of Digital/IT. They will collaborate extensively with development teams (developers, QA), UX/UI designers, and various business stakeholders across different departments.

Operations Impact: This role directly impacts the success of digital products by ensuring they meet business objectives and user needs. Effective analysis and UX design can lead to increased user adoption, higher customer satisfaction, improved operational efficiency, and ultimately, enhanced revenue generation or cost savings for the business.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX research, functional analysis, or product management within Devoteam's specialized domains (Cloud, Data, etc.).

• Leadership: Progress to a Senior Business Analyst, Lead Business Analyst, Product Owner, or UX Lead role, potentially managing junior analysts or contributing to strategic product roadmaps.

• Cross-Functional Mobility: Transition into related roles such as Product Management, Project Management, or even specialized consulting roles within Devoteam's various practices.

• Skill Development: Continuous learning opportunities through Devoteam's training programs, certifications, and exposure to diverse client projects, fostering growth in areas like Agile methodologies, Design Thinking, and specific industry verticals.

📝 Enhancement Note: The blend of BA and UX skills opens up diverse career paths. Candidates should consider how their experience in analyzing business needs and designing user experiences can be leveraged for growth within a large, specialized consulting firm like Devoteam. The "nearshore" aspect also suggests potential for international project exposure.

🌐 Work Environment

Office Type: Devoteam Maroc operates as a technology consulting firm, implying a professional office environment. This is an "On-site" role, suggesting a dedicated workspace within their Salé offices.

Office Location(s): Marina Salé, Salé, Morocco. This location is part of the Rabat-Salé-Kénitra region, a significant economic hub.

Workspace Context:

• Collaborative Environment: Expect an office setup that encourages interaction, with meeting rooms, common areas, and potentially open-plan workspaces to facilitate collaboration with colleagues.

• Operations Tools & Technology: Access to standard office technology, high-speed internet, and the necessary software tools for analysis, design, and project management (e.g., Figma, Jira, Confluence).

• Team Interaction: Frequent opportunities for direct interaction with fellow Business Analysts, UX Designers, developers, project managers, and business stakeholders, both within the Devoteam team and at client sites if required.

Work Schedule:

• A standard 40-hour work week is typical, aligning with "Temps complet" (Full-time). While the role is on-site, there might be some flexibility in daily hours depending on project deadlines and team agreements, but the primary expectation is in-office presence.

📝 Enhancement Note: The "On-site" designation is crucial. Candidates applying for this role should be prepared to work from the Devoteam offices in Salé regularly. The environment is likely fast-paced, client-focused, and collaborative, typical of a technology consulting firm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and resumes, focusing on alignment with core requirements (experience, key skills).

• Technical Interview(s): Expect interviews with hiring managers or senior team members to assess your Business Analysis and UX skills. This may include:

  • Scenario-based questions: How would you approach analyzing a specific business problem or designing a user experience for a given scenario?
  • Portfolio Review: A dedicated session to walk through your case studies, discuss your contributions, and explain your thought processes.
  • Technical Skills Assessment: Questions about specific tools (Figma, Jira) and methodologies (Agile, user research).

• Cultural Fit Interview: An opportunity to assess alignment with Devoteam's values (respect, frankness, passion) and team dynamics.

• Final Interview: Potentially with a senior leader to discuss career aspirations and finalize the offer.

Portfolio Review Tips:

• Structure Your Case Studies: For each case study, clearly outline the problem, your role, the process you followed, the solutions you designed, the challenges encountered, and the measurable outcomes achieved.

• Highlight Your BA & UX Contributions: Explicitly detail your involvement in both business needs analysis and user experience design. Show how you bridged the gap between the two.

• Showcase Process Improvement: Demonstrate your ability to map, analyze, and optimize business processes. Quantify improvements where possible.

• Tool Proficiency: Be ready to discuss your experience with the required tools (Figma, Jira, Confluence) and how you used them effectively.

• Tailor to Devoteam: If possible, research Devoteam's current projects or focus areas and subtly align your examples to showcase relevant experience.

Challenge Preparation:

• Mock User Research & Analysis: Practice how you would approach a hypothetical user research task or a business process analysis.

• Wireframing/Prototyping Exercise: Be prepared for a live or take-home exercise to create wireframes or a simple prototype based on a given brief.

• Agile Scenario: Discuss how you would manage a backlog, write user stories, or handle conflicting stakeholder requirements within an Agile framework.

📝 Enhancement Note: The interview process will likely be rigorous, aiming to assess both technical proficiency and the ability to integrate business needs with user-centric design. A well-prepared portfolio is crucial, as it serves as tangible proof of your capabilities. The emphasis on "digital products" and "business objectives" means demonstrating ROI and impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma (required). Candidates should be proficient in creating wireframes, interactive prototypes, and potentially collaborating on design systems.

• Project Management & Documentation: Jira and Confluence (required). Essential for backlog management, user story creation, sprint tracking, and maintaining project documentation.

• Analytics & Reporting: Knowledge of analytics tools is a plus. This could include Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior and product performance.

• Diagramming Tools: Familiarity with tools like Visio, Lucidchart, or Miro for process mapping, user journey mapping, and brainstorming sessions.

CRM & Automation:

• While not explicitly mentioned as primary tools for this role, understanding how digital products integrate with CRM systems (e.g., Salesforce) or utilize automation workflows can be beneficial for understanding the broader business context. Integration:

• Awareness of how different digital tools and systems interact within a business ecosystem would be advantageous.

📝 Enhancement Note: The explicit mention of Figma, Jira, and Confluence indicates these are core tools for daily operations. Proficiency in these tools, particularly Figma for design and Jira/Confluence for agile workflow management, is non-negotiable. The "plus" for analytics tools highlights the growing importance of data-driven decision-making in UX and BA roles.

👥 Team Culture & Values

Operations Values:

• Respect: Valuing diverse perspectives and fostering an inclusive environment where all team members feel heard and appreciated.

• Frankness (Franchise): Open and honest communication, providing constructive feedback, and challenging ideas respectfully to drive improvement.

• Passion: Demonstrating enthusiasm for digital transformation, user experience, and problem-solving, contributing to a dynamic and engaging work environment.

• Innovation: Encouraging creative thinking and the exploration of new ideas and technologies to deliver cutting-edge solutions.

• Collaboration: Prioritizing teamwork and collective problem-solving to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Proactively engaging with business units, development teams, and design colleagues to ensure a holistic approach to product development.

• Iterative Feedback Loops: Fostering a culture where feedback is regularly exchanged and incorporated into designs and processes.

• Knowledge Sharing: Actively participating in sharing insights, best practices, and lessons learned within the team and wider organization.

• Agile Mindset: Embracing flexibility, adaptability, and a focus on continuous improvement in all collaborative efforts.

📝 Enhancement Note: Devoteam's stated values ("respect, frankness, passion") are central to their culture. Candidates should be prepared to demonstrate how they embody these values in their work, particularly in how they collaborate, communicate, and approach challenges in a consulting environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively mediating and prioritizing potentially conflicting requirements from various business stakeholders and user groups.

• Translating Complexities: Simplifying intricate business logic and technical constraints into clear, user-friendly designs and specifications.

• Rapid Technological Evolution: Staying current with the latest UX trends, design tools, and agile methodologies in a fast-paced digital landscape.

• Cross-Cultural Communication: Working with diverse client teams, potentially across different time zones and cultural backgrounds, given the nearshore aspect.

Learning & Development Opportunities:

• Specialized Training: Access to Devoteam's extensive training programs and certifications in areas like Cloud, Data, Cybersecurity, DevOps, and advanced UX methodologies.

• Mentorship Programs: Opportunities to learn from experienced consultants and leaders within Devoteam, gaining insights into career progression and best practices.

• Exposure to Diverse Projects: Working on a variety of client projects across different industries and scales, providing broad experience and skill development.

• Leadership Development: Potential pathways to take on more responsibility, lead project streams, or manage teams as experience grows.

📝 Enhancement Note: The challenges presented are typical for a BA/UX role in a consulting environment. The growth opportunities are significant, leveraging Devoteam's expertise and scale to foster continuous professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business requirement into a user-friendly digital feature. What was your process, and what was the outcome?" (Focus on BA analysis, UX design, and impact).

• "How do you approach gathering requirements from stakeholders with differing opinions? Can you give an example?" (Focus on stakeholder management, negotiation, and challenging needs).

• "Walk me through a business process you mapped and optimized. What tools did you use, and what were the key improvements?" (Focus on process analysis, documentation, and ROI).

• "How do you stay updated on the latest UX trends and tools like Figma? How do you incorporate new learnings into your work?" (Focus on continuous learning and adaptability). Company & Culture Questions:

• "What interests you about Devoteam's work in digital transformation and its specific expertise areas (Cloud, Data, etc.)?" (Research Devoteam's mission and recent projects).

• "How do you embody Devoteam's values of respect, frankness, and passion in your daily work?" (Provide specific examples of collaboration and communication).

• "Describe your ideal team environment for a Business Analyst UX. How do you contribute to a positive team culture?" (Focus on collaboration and communication style). Portfolio Presentation Strategy:

• STAR Method: For each case study, structure your explanation using the Situation, Task, Action, Result (STAR) method.

• Visual Aids: Use your wireframes, user journey maps, or process flow diagrams as visual aids during your presentation.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your work (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Focus on "Why": Be prepared to explain the rationale behind your decisions – why you chose a particular research method, why you designed a specific workflow, or why you prioritized certain features.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only perform the technical tasks but also think strategically, communicate effectively, and fit into Devoteam's consultative culture. Preparing specific examples using the STAR method and understanding Devoteam's business will be key.

📌 Application Steps

To apply for this Business Analyst UX position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in Business Analysis, UX Research, and digital product development, using keywords from the job description.

• Portfolio Preparation: Curate 2-3 strong case studies that showcase your ability to analyze business needs, conduct user research, design intuitive user experiences, and drive successful product delivery. Ensure these examples demonstrate process optimization and measurable impact.

• Interview Practice: Rehearse your responses to common interview questions, focusing on the STAR method for behavioral questions and preparing to articulate your thought process for scenario-based and technical questions. Practice presenting your portfolio.

• Company Research: Thoroughly research Devoteam, its services (especially Cloud, Data, DevOps), its mission, and its values. Understand their approach to digital transformation and nearshore consulting.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---