Brand Visual & Video Design, Consultant

📍 Job Overview

Job Title: Brand Visual & Video Design Consultant

Company: Blue Shield of California

Location: Long Beach, CA, United States

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Consulting

Date Posted: 2026-09-29

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping and evolving the enterprise brand of Blue Shield of California through expert visual storytelling, advanced motion design, and impactful multimedia experiences.

• The consultant will provide strategic guidance and hands-on creative direction to enhance brand equity and engage diverse audiences across all touchpoints.

• Key responsibilities include establishing and maintaining enterprise-wide brand standards, ensuring visual consistency, and collaborating with cross-functional teams to translate business objectives into compelling visual narratives.

• This position demands a blend of strategic leadership, creative vision, and technical proficiency in design and video production, with a strong emphasis on influencing stakeholders and delivering high-impact brand solutions.

📝 Enhancement Note: The "Brand Visual & Video Design, Consultant" title, combined with "strategic and influential," "partner with executive leaders," and "translate business priorities into compelling visual narratives," strongly suggests a senior-level, advisory role focused on high-level brand strategy and execution, rather than a purely execution-focused design position. The emphasis on "enterprise brand standards" and "scalability" points towards a GTM operations enablement function, ensuring consistent brand representation that supports Go-To-Market strategies.

📈 Primary Responsibilities

• Provide strategic consulting and creative direction for product launches, enterprise initiatives, marketing campaigns, events, and executive communications, utilizing visual and video storytelling to achieve business objectives and strengthen audience engagement.

• Establish, govern, and maintain enterprise-wide brand standards, visual identity systems, and creative frameworks across all digital, print, environmental, experiential, and multimedia channels to ensure brand consistency and scalability.

• Partner closely with marketing, communications, product teams, editors, copywriters, and external agencies to develop and deliver engaging visual and video experiences that align with brand guidelines and strategic goals.

• Drive innovation by staying current with industry trends, emerging technologies, social content formats, and best practices in brand design, video production, and digital storytelling.

• Manage multiple high-priority projects simultaneously, ensuring exceptional quality, meticulous attention to detail, and on-time delivery in a fast-paced, complex organizational environment.

📝 Enhancement Note: The responsibilities listed, such as "partner with marketing, communications, product," "establish and maintain enterprise standards," and "provide strategic consulting for product launches, enterprise initiatives, campaigns," are core to how GTM operations and marketing operations functions enable successful go-to-market strategies through consistent and compelling brand representation. This role directly impacts the effectiveness of marketing collateral and sales enablement materials.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a relevant field (e.g., Graphic Design, Visual Communications, Film Production, Marketing) or a High School Diploma/GED with an additional 4 years of relevant experience in lieu of a degree. Experience:

• A minimum of 7 years of progressive experience in leading brand strategy, visual design, creative direction, multimedia design, or integrated marketing initiatives within complex, large-scale organizations. Required Skills:

• Visual Design & Branding: Proven expertise in brand strategy development, visual identity systems, creative direction, and establishing/maintaining enterprise-level brand standards and design systems.

• Video Production & Motion Graphics: Advanced proficiency in video production, motion graphics, and animation, with a strong portfolio showcasing these skills.

• Design Software Proficiency: Advanced command of Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), and Microsoft PowerPoint.

• Storytelling & Communication: Exceptional ability to translate business objectives into compelling visual narratives and communicate effectively with senior leaders and cross-functional stakeholders to influence decision-making and gain alignment.

• Project Management: Demonstrated ability to manage multiple complex projects simultaneously, ensuring high quality, detail-orientation, and timely delivery.

• Industry Knowledge: Understanding of accessibility standards, inclusive design principles, and audience-centered communications.

Preferred Skills:

• Experience with emerging AI-enabled creative technologies.

• Knowledge of content strategy and digital storytelling trends.

• Experience in the healthcare industry or other highly regulated sectors.

📝 Enhancement Note: The explicit mention of "Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), PowerPoint and emerging AI-enabled creative technologies" highlights the essential technical toolkit for this role. The requirement for a "strong portfolio demonstrating visual design, video production, motion graphics, brand storytelling, and creative leadership" is a critical component for assessing practical application of these skills, directly relevant to operations roles that require demonstrable process and output quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating a strong track record in visual design, video production, motion graphics, and brand storytelling.

• Showcase specific examples of how your creative leadership has translated business objectives into impactful brand experiences and strengthened brand equity.

• Include case studies that illustrate the development and implementation of enterprise brand standards, design systems, or creative frameworks, highlighting their impact on consistency and scalability.

• Demonstrate your ability to influence senior stakeholders and gain alignment on creative strategies through project examples. Process Documentation:

• Evidence of establishing and governing visual identity systems and creative frameworks across diverse channels (digital, print, experiential, multimedia).

• Examples of collaborative processes with editors, copywriters, and external agencies to deliver integrated visual and video content.

• Documentation or case studies detailing how you have stayed current with industry trends and incorporated emerging technologies into creative solutions.

• Demonstrate management of multiple projects, showcasing your workflow for maintaining quality, detail, and timely delivery.

📝 Enhancement Note: For a role like this, the portfolio is less about traditional "process optimization" in the operational sense (like CRM workflows) and more about the process of creative development and brand governance. The portfolio must highlight the methodology behind creating consistent, impactful brand assets and the governance processes put in place to maintain that consistency across an enterprise.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this Brand Visual & Video Design Consultant position in Long Beach, CA, is between $123,090 and $208,320 per year. This range is based on industry benchmarks for senior creative/consulting roles in the California market, considering the experience level (7+ years), the critical nature of brand strategy, and the specialized skills required. The specific salary offered will depend on the candidate's qualifications, experience, and alignment with the role's strategic demands. Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans designed to support employee well-being.

• Retirement Savings Plan: Access to a 401(k) or similar retirement savings plan with potential company matching.

• Paid Time Off: Generous vacation, sick leave, and paid holidays to promote work-life balance.

• Professional Development: Opportunities for ongoing learning, training, and skill enhancement, including exposure to emerging AI-enabled creative technologies.

• Hybrid Work Flexibility: Structured hybrid model with 2 days in-office, balancing collaboration with personal flexibility.

• Employee Assistance Program (EAP): Support services for personal and work-related challenges.

Working Hours:

• Standard full-time workweek of approximately 40 hours. The hybrid model dictates a balance of in-office and remote work, with an expectation of 2 days in the office per week for most teams, allowing for focused collaboration and strategic alignment.

📝 Enhancement Note: The salary range is derived from the provided AI data. The benefits are inferred based on typical offerings for large, established companies in the healthcare sector in the US, aiming to attract and retain senior talent. The "Hybrid" work arrangement details are directly from the input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Health Insurance)

Company Size: Large Enterprise (Implied by Blue Shield of California's status as a major health insurer and subsidiary of Ascendiun)

Founded: Blue Shield of California was founded in 1939, and its parent, Ascendiun, is a more recent entity formed in January 2025. This history signifies a long-standing presence and deep understanding of the healthcare landscape, coupled with a forward-looking structure.

Team Structure:

• This role likely sits within a central Brand, Marketing, or Communications department, potentially serving as a key strategic partner to various business units.

• The structure would involve collaboration with executive leadership, marketing directors, product managers, and other creative professionals.

• The consultant will work cross-functionally, bridging the gap between business strategy and creative execution, ensuring brand alignment across the organization. Methodology:

• The company emphasizes a data-driven approach to healthcare transformation, aiming to lower costs, improve quality, and enhance member and physician experiences.

• This translates to a need for visual and video content that is not only creative but also strategically aligned with these core objectives, demonstrating impact and ROI.

• Emphasis is placed on fostering an environment where employees can thrive, contributing to the mission through honest communication, empathy, and courageous pursuit of ambitious goals.

Company Website: https://www.blueshieldca.com/

📝 Enhancement Note: The company description highlights a mission-driven, values-oriented culture (Honest, Human, Courageous). For a Brand Visual & Video Design Consultant, this means creative output must align with ethical standards, empathy for members, and the courage to innovate within a regulated industry. The integration into Ascendiun suggests a strategic evolution, likely impacting brand messaging and visual representation.

📈 Career & Growth Analysis

Operations Career Level:

• This role represents a senior consultant or lead individual contributor position, focusing on strategic brand development and execution. It’s a position that requires significant expertise and the ability to operate with a high degree of autonomy, influencing senior stakeholders and shaping enterprise-level creative direction. Reporting Structure:

• The consultant will likely report to a Director or VP level within Brand, Marketing, or Communications. They will work closely with executive leadership across various departments, providing strategic counsel and creative oversight. Operations Impact:

• This role has a direct impact on the company's Go-To-Market (GTM) strategy by ensuring that all visual and video assets are on-brand, compelling, and effectively communicate the company's value proposition. Strong brand visuals and storytelling are critical for customer acquisition, retention, and overall market perception, directly influencing revenue potential and market share. Growth Opportunities:

• Strategic Advancement: Opportunity to deepen influence within the organization, potentially leading to larger-scale brand transformation projects or advisory roles on key strategic initiatives.

• Skill Specialization: Deepen expertise in emerging creative technologies, AI in design, advanced motion graphics, or specific areas of healthcare marketing and communications.

• Leadership Development: Potential to transition into management roles, leading creative teams or departments, or to become a recognized subject matter expert within the organization and industry.

📝 Enhancement Note: While not a traditional "operations" role in terms of process automation, this consultant's work is critical for GTM operations by ensuring brand consistency and effectiveness in all external communications. Growth would involve expanding this strategic influence or moving into leadership roles managing creative output that supports sales and marketing.

🌐 Work Environment

Office Type:

• Blue Shield of California operates under a hybrid workplace model, balancing purposeful in-person collaboration with flexibility. This means the primary work environment will be a blend of office-based work and remote work. Office Location(s):

• The primary office location for this role is Long Beach, CA. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need. Workspace Context:

• The office environment is designed for purposeful in-person interaction, collaboration, connection, and creativity.

• This role will have access to standard office technology and potentially advanced creative software and hardware necessary for design and video production.

• Opportunities for direct interaction with creative teams, marketing professionals, and business leaders will be frequent, fostering a dynamic and collaborative atmosphere. Work Schedule:

• The hybrid model typically involves coming into the office two days per week for most teams. Specific schedules will be determined based on business needs and manager discretion, particularly for employees living further from the office.

📝 Enhancement Note: The hybrid model with designated in-office days is crucial for operational roles that benefit from face-to-face collaboration, brainstorming, and stakeholder alignment, which is particularly relevant for a brand consultant needing to engage with various teams and leaders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative output.

• Creative Assessment/Portfolio Review: A deeper dive into your portfolio, discussing specific projects, your creative process, strategic thinking, and how you've driven brand consistency and impact. Be prepared to articulate your approach to visual storytelling, motion design, and stakeholder management.

• Stakeholder Interviews: Interviews with hiring managers, potential team members, and cross-functional partners (e.g., Marketing, Communications, Product leads) to evaluate collaboration style, strategic alignment, and cultural fit.

• Case Study/Presentation (Potentially): You may be asked to present a case study on a past brand initiative or a hypothetical scenario demonstrating your strategic approach to a brand challenge.

• Final Interview: Discussion with senior leadership to confirm strategic fit and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in visual design, video production, motion graphics, and brand strategy, aligning with the requirements of this role.

• Focus on Impact: For each project, clearly articulate the business objectives, your role, the challenges faced, your creative process, and the measurable outcomes or impact achieved (e.g., increased engagement, brand consistency, successful product launch).

• Showcase Process: Demonstrate your strategic thinking by explaining why you made certain creative decisions and how they served the overall business goals. Include examples of how you developed and applied brand standards or design systems.

• Highlight Collaboration: If possible, include examples that show your ability to work effectively with cross-functional teams and senior stakeholders.

• Tailor to Blue Shield: Research Blue Shield of California's current brand messaging and visual identity. Be prepared to discuss how your skills and approach would contribute to their specific mission and goals.

Challenge Preparation:

• Anticipate questions about how you would approach developing or refining enterprise brand standards for a large organization.

• Be ready to discuss how you manage creative feedback from diverse stakeholders and ensure brand consistency across multiple channels.

• Prepare to articulate your understanding of current trends in visual design, motion graphics, and video storytelling, and how you would leverage them for a healthcare brand.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study highlights the practical, output-driven nature of this role. Candidates need to demonstrate not just creative talent but also strategic thinking and the ability to manage complex brand initiatives, which is a key aspect of GTM enablement.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (advanced proficiency required)

• Creative Suite: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro – advanced proficiency required)

• Presentation: Microsoft PowerPoint

Analytics & Reporting:

• While not explicitly stated for this role, understanding how visual assets perform via web analytics or campaign tracking tools (e.g., Google Analytics, Adobe Analytics) would be beneficial. CRM & Automation:

• Not directly applicable for this creative role, but awareness of how brand assets are utilized within marketing automation platforms or CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) could be advantageous.

📝 Enhancement Note: The explicit listing of Figma, Adobe Creative Suite, and PowerPoint directly addresses the core technical requirements. The mention of "emerging AI-enabled creative technologies" suggests a forward-looking expectation for tool adoption and exploration.

👥 Team Culture & Values

Operations Values:

• Honest: Upholding the highest ethical and integrity standards in all creative output and client interactions. Building trust through transparent communication and reliable delivery.

• Human: Demonstrating empathy by understanding diverse audience perspectives and stakeholder needs. Communicating effectively and inclusively through visual language.

• Courageous: Standing up for creative vision and strategic brand direction, even when challenging. Committing to the hard work required to achieve ambitious brand goals and drive innovation in visual storytelling.

• Data-Driven Approach: While creative, the impact of visual assets is measured. A focus on how creative choices support the company's mission to lower costs, improve quality, and enhance member experience.

• Efficiency & Scalability: Developing creative solutions and standards that are not only impactful but also scalable and efficient for enterprise-wide application.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, communications, product, and other business units to ensure brand alignment and support GTM strategies.

• Feedback & Iteration: Open to constructive feedback and iterative design processes to refine creative work and ensure it meets strategic objectives.

• Knowledge Sharing: Willingness to share expertise on design trends, video production techniques, and brand best practices to elevate the creative capabilities across the organization.

📝 Enhancement Note: The company's core values (Honest, Human, Courageous) are directly integrated into how a creative professional should approach their work, emphasizing ethical considerations, empathy in design, and proactive innovation. This is crucial for understanding the cultural fit beyond technical skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive enterprise brand while incorporating fresh, innovative visual and video elements that resonate with evolving audiences.

• Navigating a Regulated Industry: Adapting creative strategies to comply with healthcare regulations while still creating compelling and engaging content.

• Influencing Senior Stakeholders: Effectively communicating creative strategy and gaining buy-in from executive leadership and diverse departments with varying priorities.

• Keeping Pace with Technology: Continuously learning and integrating new design tools, AI technologies, and video production techniques to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Creative Workshops: Access to training on cutting-edge design software, motion graphics techniques, and AI-powered creative tools.

• Industry Conferences: Opportunities to attend leading design, marketing, and media conferences to gain insights and network.

• Cross-Departmental Exposure: Gaining deeper understanding of product development, marketing campaigns, and member engagement strategies to inform creative work.

• Mentorship & Coaching: Potential for mentorship from senior creative leaders or executive coaches to develop strategic and leadership skills.

📝 Enhancement Note: Identifying these challenges and opportunities provides a realistic preview of the role and highlights areas for professional development, which is a key consideration for candidates evaluating long-term career fit.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed and implemented enterprise-wide brand standards. What was your process, and what was the impact?" (Focus on governance, scalability, and stakeholder alignment).

• "How do you approach translating complex business objectives into compelling visual narratives for a diverse audience, particularly within a regulated industry like healthcare?" (Highlight strategic thinking, audience empathy, and regulatory awareness).

• "Walk us through a challenging video production project from concept to delivery. What were the key obstacles, and how did you overcome them?" (Demonstrate problem-solving, project management, and creative execution). Company & Culture Questions:

• "How do you see your creative expertise contributing to Blue Shield of California's mission to create a healthcare system worthy of our family and friends?" (Connect your work to the company's core purpose and values).

• "Describe your experience working within a hybrid environment. How do you ensure effective collaboration and creativity when working remotely versus in the office?" (Showcase adaptability and communication skills).

• "How do you stay current with emerging trends in visual design, motion graphics, and AI in creative technologies, and how would you apply these to our brand?" (Demonstrate proactive learning and strategic application). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key skill areas (e.g., Brand Identity, Motion Graphics, Video Production) or by project impact.

• Storytelling: For each project, tell a clear story: the client/objective, the challenge, your role and process, the solution, and the measurable results.

• Visual Emphasis: Let your work speak for itself, but be prepared to articulate the strategic thinking behind each piece. Ensure high-quality presentation of your visual assets.

• Interactive Elements: If presenting digitally, consider interactive elements or clear navigation. Be ready to answer detailed questions about your technical choices and creative decisions.

• Brand Alignment: Be prepared to discuss how your past work demonstrates an understanding of corporate branding and how you would adapt your style to Blue Shield of California's specific needs.

📝 Enhancement Note: These interview preparation tips are designed to help candidates showcase their strategic thinking, problem-solving abilities, and alignment with both the technical and cultural requirements of the role, crucial for a senior consultant position.

📌 Application Steps

To apply for this Brand Visual & Video Design Consultant position:

• Submit your application through the provided Oracle Cloud portal link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in brand strategy, visual design, video production, and motion graphics, with a strong emphasis on enterprise-level application and strategic impact.

• Resume Optimization: Clearly articulate your 7+ years of experience and proficiency with required tools (Figma, Adobe Creative Suite, etc.) using keywords from the job description. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, stakeholder management skills, and how you translate business objectives into compelling visual narratives. Prepare specific examples from your portfolio for discussion.

• Company Research: Familiarize yourself with Blue Shield of California's mission, values, recent campaigns, and current brand identity. Understand their position in the healthcare industry and their commitment to innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.