Brand Marketing Designer

📍 Job Overview

Job Title: Brand Marketing Designer

Company: SumUp

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site (Office-first)

🚀 Role Summary

• Design and execute high-impact brand marketing assets across the full marketing funnel, ensuring consistent visual identity and brand governance.

• Collaborate closely with campaign managers, copywriters, and channel specialists to deliver integrated creative solutions for both internal and external audiences.

• Manage multiple design projects simultaneously in a fast-paced, high-output environment, maintaining clear communication on timelines and deliverables.

• Apply and evolve SumUp's visual identity across diverse touchpoints, from digital campaigns and social media to print and event materials.

• Leverage proficiency in industry-standard design tools like Adobe Creative Suite and Figma, with a growing awareness of AI tools for creative automation.

📝 Enhancement Note: This role, while titled "Brand Marketing Designer," has significant operational components within a marketing context. The emphasis on "delivering on-brand assets across the full marketing funnel," "managing multiple projects," and "collaborating with channel specialists" points to a need for strong process adherence, project management, and efficient workflow execution, aligning it with Creative Operations or Marketing Operations functions that support brand initiatives.

📈 Primary Responsibilities

• Develop and deliver visually compelling, on-brand assets for a wide spectrum of marketing channels, including campaigns, paid/organic social media, email marketing, display advertising, Out-of-Home (OOH), print collateral, web pages, and event materials.

• Translate complex briefs and creative direction into polished, production-ready designs that meticulously adhere to SumUp's established visual identity and brand guidelines.

• Partner effectively with campaign managers, copywriters, and various channel specialists to ensure the seamless integration and timely delivery of creative assets across all marketing initiatives.

• Proactively manage a pipeline of multiple design projects, providing clear and consistent updates on project status, identifying potential blockers, and confirming delivery timelines to stakeholders.

• Actively participate in design reviews, incorporating constructive feedback iteratively to refine creative output and contributing innovative ideas from the initial brief stage through to final execution.

• Uphold and champion SumUp's brand governance standards, ensuring all creative outputs reinforce the brand's integrity and consistency across all touchpoints.

• Explore and integrate emerging AI tools and creative automation technologies to enhance design efficiency, streamline workflows, and innovate creative output.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational project management. The need to "translate briefs," "manage multiple projects," "contribute to design reviews," and "uphold brand governance" highlights the operational rigor required. The mention of AI tools suggests an expectation for designers to be forward-thinking and adaptable to new operational efficiencies in creative production.

🎓 Skills & Qualifications

Education: While specific degree requirements are not listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: Proven experience (2-5 years) executing brand and marketing design across a broad range of formats and channels, demonstrating a strong portfolio of work.

Required Skills:

• Demonstrated experience executing brand and marketing design across a diverse range of formats and channels, from digital platforms to print media.

• Strong command of fundamental design principles, including typography, layout, colour theory, and composition, with a keen eye for detail and aesthetic consistency.

• High proficiency in industry-standard design software, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, with the ability to transition efficiently between tools.

• Proven ability to manage multiple projects concurrently in a fast-paced environment, adapting quickly to evolving priorities while maintaining meticulous attention to detail.

• Experience in applying and enforcing brand guidelines across various marketing touchpoints, whether gained in-house or within an agency setting.

• Excellent communication and collaboration skills, with the ability to articulate design concepts and incorporate feedback effectively. Preferred Skills:

• Familiarity with or practical experience utilizing AI tools and creative automation technologies within an everyday design workflow.

• Experience with motion graphics or animation software (e.g., After Effects) for creating dynamic social media or web content.

• Understanding of user interface (UI) principles and web design best practices.

• Experience working with project management tools such as Asana, Jira, or similar for workflow tracking.

📝 Enhancement Note: The requirements highlight a balance between core design craft and operational project execution. The preference for AI tools suggests an organization looking to innovate and optimize its creative processes, which is a key aspect of modern Creative Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate brand marketing design across various channels (digital, social, print, OOH).

• Include examples of campaign creative development, highlighting the evolution from brief to final execution.

• Present work that clearly illustrates strong command of typography, layout, and colour theory.

• Feature projects where brand guidelines were applied consistently and effectively.

• Demonstrate experience with both digital and print design outputs. Process Documentation:

• Provide case studies or project descriptions that outline your approach to receiving and interpreting design briefs.

• Detail your workflow for managing multiple design projects, including how you prioritize tasks and communicate timelines.

• Include examples of how you incorporate feedback and iterate on designs through review processes.

• Showcase instances where you've contributed to design strategy or problem-solving beyond pure execution.

• If applicable, include examples of how you've utilized or explored tools for creative automation or efficiency.

📝 Enhancement Note: For a design role with operational implications, the portfolio should go beyond just showcasing aesthetics. It needs to demonstrate the candidate's ability to manage projects, follow processes, collaborate effectively, and deliver within constraints—key indicators of operational competence in a creative context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Marketing Designer with 2-5 years of experience in London, the estimated salary range is £35,000 - £50,000 per annum. This estimate considers the cost of living in London, the company's industry (FinTech/Payments), and the role's responsibilities within a global organization like SumUp.

Benefits:

• Generous Time Off: 28 days of paid leave annually, plus UK bank holidays and additional special leaves, promoting work-life balance.

• Learning & Development: A dedicated annual L&D budget to support professional growth through conferences, courses, or further education, fostering continuous skill enhancement.

• Health & Wellness: Comprehensive private health insurance, including optical and dental coverage, ensuring employee well-being.

• Commuter Benefits: Salary-sacrifice commuter benefits via Gogeta to ease daily travel.

• Financial Security: A competitive retirement scheme where SumUp matches 7% of contributions when the employee contributes 5%.

• Peace of Mind: Life insurance coverage equivalent to 2x annual salary.

• Sabbatical Program: A unique 1-month sabbatical offered after three years of service, allowing for extended rest and rejuvenation.

• Referral Bonus: An incentive program to reward employees for referring talented individuals to SumUp.

Working Hours: Full-time employment, with an implied standard 40-hour work week, typical for the industry. The "office-first" setup suggests a structured work schedule, though flexibility may be available within operational needs.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for a mid-level designer in London. The benefits package is comprehensive, with unique offerings like the sabbatical and generous L&D budget, which are attractive to professionals seeking growth and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), specifically focused on payment solutions for small businesses. SumUp operates in a dynamic, competitive market, requiring agility and innovation.

Company Size: Over 3,000 employees, indicating a large, established organization with structured processes but still retaining an innovative and entrepreneurial spirit.

Founded: SumUp was founded with a mission to empower small businesses, which permeates its culture. This focus drives its product development and customer-centric approach.

Team Structure:

• The Brand Marketing Designer reports to the Head of Brand and Marketing Design, placing them within a dedicated brand leadership structure.

• The Central Marketing Creative Team is described as high-output and collaborative, comprising designers, campaign managers, content strategists, and channel specialists.

• This structure suggests a cross-functional environment where designers work closely with marketing professionals to achieve campaign objectives. Methodology:

• Data-Driven Creativity: While creative in nature, SumUp's operations likely involve data analysis to inform design decisions and measure campaign effectiveness, especially in the FinTech sector.

• Agile Workflow: The mention of moving "fast" and "scaling our brand presence" implies an agile or iterative approach to creative production and campaign deployment.

• Brand Governance: A strong emphasis on brand consistency suggests established processes for brand asset management and quality control.

Company Website: https://sumup.com/careers/

📝 Enhancement Note: SumUp's culture is shaped by its mission to support small businesses and its global presence. The "office-first" approach suggests a preference for in-person collaboration and a structured work environment, which can be beneficial for operational consistency in creative teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for individuals with 2-5 years of experience. It offers hands-on design execution within a strategic brand marketing framework, acting as a key contributor to the creative output of the marketing department.

Reporting Structure: The designer will report directly to the Head of Brand and Marketing Design. This provides clear leadership and mentorship opportunities, with direct exposure to brand strategy and decision-making.

Operations Impact: The Brand Marketing Designer plays a crucial role in shaping SumUp's external perception and internal brand cohesion. Their work directly influences how millions of small businesses perceive SumUp, impacting brand recognition, trust, and ultimately, customer acquisition and retention. Efficient delivery of high-quality creative assets is critical for successful marketing campaigns and operational efficiency in marketing execution.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas (e.g., digital campaign design, social media content creation, OOH execution) or to become proficient in new tools and technologies.

• Cross-functional Exposure: Working closely with campaign managers and channel specialists can broaden understanding of marketing strategy and operations, potentially leading to roles in integrated marketing or campaign management.

• Brand Strategy Involvement: As experience grows, there's potential to contribute more significantly to brand strategy discussions and the evolution of SumUp's visual identity.

• Leadership Potential: With demonstrated success and leadership in design execution and project management, future opportunities could include Senior Designer, Art Director, or even Creative Operations Lead roles.

📝 Enhancement Note: The role offers a solid foundation for career progression within creative operations or marketing design. The emphasis on collaboration and brand strategy suggests that growth opportunities will involve not just technical design skills but also strategic thinking and operational efficiency.

🌐 Work Environment

Office Type: The role is based in London, England, United Kingdom, with an "Office-first" setup. This indicates a strong preference for in-person collaboration and a structured office environment. The Covent Garden location is described as "central," "wrapped in historic charm and modern flair," suggesting a vibrant and accessible workspace.

Office Location(s): Central London, Covent Garden. This prime location offers excellent transport links and access to amenities, making it convenient for employees commuting from various parts of the city.

Workspace Context:

• Collaborative Environment: The "office-first" approach and the description of the Central Marketing Creative Team as "collaborative" suggest a dynamic workspace designed to foster interaction, brainstorming, and team synergy.

• Tools & Technology: Employees will have access to necessary design tools and technology, including Adobe Creative Suite and Figma, within the office infrastructure. The company also encourages the exploration of AI tools.

• Team Interaction: Regular face-to-face interaction with designers, campaign managers, copywriters, and other marketing specialists is expected, facilitating seamless communication and project execution.

Work Schedule: Full-time with an "office-first" policy. While specific daily hours aren't detailed, a standard 9-to-5 or similar structure is typical. The operational demands of marketing campaigns may occasionally require flexibility, but the core expectation is presence in the office.

📝 Enhancement Note: The "office-first" policy is a key differentiator, emphasizing in-person collaboration. For operations professionals, this often translates to more direct communication, quicker problem-solving, and a stronger sense of team cohesion, which can be beneficial for managing complex creative projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Review & Design Challenge: Candidates will be asked to present their portfolio, discussing their design process, project rationale, and impact. A practical design challenge may be assigned to assess specific skills, problem-solving abilities, and adherence to brand guidelines under time constraints.

• Team/Hiring Manager Interview: A deeper dive into experience, collaborative style, and understanding of SumUp's brand and market. This stage often assesses cultural fit and operational approach.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your experience in brand marketing design, campaign execution, and cross-channel application.

• Highlight Process: For each project, clearly articulate the brief, your problem-solving approach, design decisions, and the final outcome/impact. Use case study format where possible.

• Showcase Brand Adherence: Emphasize how you applied and maintained brand guidelines.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and any experience with AI tools.

• Quantify Impact: Where possible, include metrics or qualitative feedback on how your designs contributed to campaign success or brand perception.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief, identifying key objectives and constraints.

• Think Operationally: Consider efficiency, scalability, and brand consistency in your approach.

• Time Management: Allocate your time effectively to ensure you can deliver a polished, well-reasoned solution within the given timeframe.

• Clear Rationale: Be prepared to articulate your design choices and justify them based on the brief and SumUp's brand.

📝 Enhancement Note: The portfolio review is critical. Candidates should prepare to not only showcase their creative output but also their thought process, operational efficiency, and ability to integrate into a collaborative marketing team. The inclusion of AI tools in the "preferred skills" suggests interviewers might inquire about this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design, including Photoshop (image editing, compositing), Illustrator (vector graphics, logos), and InDesign (layout, print design).

• Figma: A critical tool for collaborative design, prototyping, and UI/UX work, especially for digital assets like web pages and social media graphics. Proficiency here is key for team collaboration.

Analytics & Reporting:

• While not direct design tools, familiarity with how design assets are tracked and measured (e.g., through marketing analytics platforms, A/B testing results) is beneficial. Understanding which designs perform best informs future creative strategy. CRM & Automation:

• Exposure to CRM systems or marketing automation platforms (e.g., HubSpot, Marketo) can provide context for how marketing assets are deployed and managed within broader campaigns.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma is standard for design roles. The mention of AI tools in the requirements suggests that candidates who can demonstrate familiarity with or curiosity about these emerging technologies will be viewed favorably, indicating an operational mindset geared towards future efficiencies.

👥 Team Culture & Values

Operations Values:

• Craft & Quality: A strong emphasis on the quality of creative output and attention to detail is evident, ensuring SumUp's brand is represented professionally.

• Collaboration: The team is described as "collaborative," highlighting the importance of working effectively with diverse roles (campaign managers, copywriters, channel specialists) to achieve shared goals.

• Pace & Agility: The need to "move fast" and "scale our brand presence" indicates a culture that values efficiency, adaptability, and the ability to deliver under pressure.

• Innovation: The mention of AI tools suggests a forward-thinking approach, encouraging exploration of new technologies to improve creative processes and outcomes.

• Customer Focus: Underlying SumUp's mission is a commitment to empowering small businesses, which likely translates to a customer-centric approach in all marketing efforts.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing specialists, requiring strong communication and the ability to translate creative ideas into actionable assets for various channels.

• Feedback-Driven: The process of design reviews and incorporating feedback highlights a culture of continuous improvement and iterative development.

• Shared Ownership: Contributing ideas at the brief stage, not just execution, suggests a collaborative environment where all team members are encouraged to contribute to the strategic direction of creative work.

📝 Enhancement Note: The team culture appears to blend creative excellence with operational efficiency. The values support a dynamic work environment where designers are not just executors but also collaborators who contribute to the strategic and efficient delivery of marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• High Output Demands: Balancing the need for high-quality creative execution with a fast-paced production schedule across multiple channels can be demanding.

• Brand Consistency Across Markets: Ensuring brand integrity and visual consistency across 37 markets requires meticulous attention to detail and robust brand governance processes.

• Integrating New Technologies: Staying abreast of and effectively integrating emerging technologies like AI tools into established design workflows requires continuous learning and adaptation.

• Translating Complex Briefs: Effectively interpreting and executing briefs from various stakeholders, each with potentially different priorities, requires strong communication and strategic design thinking.

Learning & Development Opportunities:

• Deepen Design Craft: Opportunities to refine skills in specific areas of brand and marketing design through hands-on project experience.

• Mastery of Design Tools: Advanced training or self-directed learning in Adobe Creative Suite, Figma, and potentially new design software or AI tools.

• Marketing Operations Acumen: Gaining a deeper understanding of marketing campaign lifecycles, channel strategies, and how design contributes to overall marketing objectives.

• Brand Strategy Exposure: Involvement in higher-level brand discussions and the evolution of visual identity guidelines.

📝 Enhancement Note: The challenges presented are typical for a growing FinTech company aiming for global brand impact. The growth opportunities are aligned with advancing both creative and operational capabilities within the marketing domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver multiple design assets under a tight deadline. How did you prioritize and manage your workflow?" (Assesses project management and operational efficiency.)

• "How do you ensure brand consistency across different marketing channels and markets?" (Tests understanding of brand governance and operational rigor.)

• "Walk us through a campaign you designed from brief to execution. What was your process, and what was the outcome?" (Evaluates design thinking, process adherence, and ability to articulate impact.) Company & Culture Questions:

• "What attracts you to SumUp and our mission to empower small businesses?" (Gauges cultural alignment and genuine interest.)

• "How do you approach collaboration with non-designers, such as campaign managers or copywriters?" (Assesses teamwork and communication skills.)

• "What are your thoughts on using AI tools in the design process? Have you experimented with any?" (Explores adaptability and forward-thinking approach to operations.) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, your solution, and the impact. Focus on your role and decision-making.

• Showcase Process: Detail your workflow, from brief interpretation to final delivery, highlighting any operational considerations.

• Quantify Results: If possible, use metrics or specific outcomes to demonstrate the effectiveness of your designs.

• Highlight Collaboration: Mention how you worked with others and incorporated feedback.

• Address AI/Automation: If you have experience or ideas, be ready to discuss how these tools can enhance creative operations.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strong operational discipline, problem-solving skills, and an understanding of how design contributes to broader business and marketing objectives within a fast-paced, global company.

📌 Application Steps

To apply for this Brand Marketing Designer position:

• Submit your application through the provided application link on the SumUp careers site.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand marketing design across digital and print channels, emphasizing campaign execution and adherence to brand guidelines. Include case studies that detail your process and problem-solving approach.

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, Figma, project management, and cross-functional collaboration. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, operational workflow, and how you handle feedback and tight deadlines. Be ready to articulate your understanding of SumUp's brand and mission.

• Company Research: Thoroughly research SumUp, its mission, its target audience (small businesses), and its market position. Understand its brand identity and values to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.