Brand Graphic Designer

📍 Job Overview

Job Title: Brand Graphic Designer

Company: Bjak

Location: Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-10-02

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the creation of high-impact design assets across campaigns, social media, web, product visuals, and marketing materials, focusing on driving results through engaging visuals.

• Evolve and strengthen BJAK’s brand identity, ensuring clarity, consistency, and premium execution across all brand touchpoints and communication channels.

• Collaborate closely with marketing, content, product, and performance teams to deliver on-brand work that aligns with business objectives and user needs.

• Design for diverse audiences, including consumers, partners, and internal teams, adapting visual language seamlessly to resonate with each group.

• Maintain and refine BJAK’s brand guidelines, upholding top-tier quality across all visual outputs and ensuring brand integrity.

• Mentor junior designers, guide creative execution, and contribute to the overall improvement of the design team's capabilities and output.

• Report directly to the Creative Manager, contributing strategic insight to the overarching brand and design direction.

📝 Enhancement Note: This role is positioned as a mid-senior level Brand Graphic Designer, with a clear emphasis on leading creative execution, brand stewardship, and mentorship. The hybrid work arrangement suggests a balance between in-office collaboration and remote flexibility, typical for creative roles requiring both team synergy and focused individual work. The focus on "driving results" and "performance marketing visuals" indicates a need for design that is not only aesthetically pleasing but also commercially effective.

📈 Primary Responsibilities

• Spearhead the design and development of compelling visual assets for integrated marketing campaigns, including digital ads, social media content, email marketing, and landing pages.

• Translate complex creative briefs into clear, engaging, and on-brand visual designs that effectively communicate key messages and brand values.

• Champion the evolution of BJAK's brand identity, ensuring consistency in visual language, tone, and style across all external and internal communications.

• Partner with product and marketing teams to conceptualize and design user-facing visuals, ensuring a cohesive and premium user experience.

• Develop and maintain comprehensive brand guidelines, acting as a guardian of the brand's visual integrity and ensuring adherence across all design outputs.

• Provide creative direction and mentorship to junior designers, fostering their growth and ensuring the quality and consistency of their work.

• Contribute strategic insights to the Creative Manager on brand positioning, design trends, and opportunities for creative innovation.

• Design for a variety of platforms and mediums, from digital interfaces and social media to print collateral and presentation decks, demonstrating versatility.

• Stay abreast of emerging design trends, digital best practices, and AI tools to enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand leadership. The emphasis on "driving results" and "performance marketing" suggests a results-oriented approach to design. The inclusion of "mentoring junior designers" indicates a leadership component, preparing the candidate for potential future creative lead roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field. Equivalent practical experience will also be considered.

Experience: 5–8 years of professional experience in brand design, graphic design, or a similar creative role, with a proven track record in fast-paced, high-iteration environments such as startups or agencies.

Required Skills:

• Demonstrated expertise in brand storytelling and visual design, evidenced by a strong portfolio.

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for detailed craft and asset creation.

• Advanced skills in Figma for collaborative design, prototyping, and UI/UX related visual elements.

• Experience with motion graphics tools such as Adobe After Effects or Premiere Pro for dynamic visual content creation.

• Strong command of fundamental design principles including layout, typography, composition, color theory, and brand consistency.

• Ability to translate strategic objectives into impactful visual designs that drive engagement and achieve business goals.

• Proven experience in mentoring junior designers, providing constructive feedback, and guiding creative execution.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Proactive and self-motivated, with a strong sense of ownership and the ability to manage multiple projects simultaneously. Preferred Skills:

• Experience in creating visuals specifically for performance marketing campaigns and commercial advertising.

• Skills in advanced motion graphics, including animation, sound editing, or basic VFX.

• Familiarity with design systems, component libraries, and templated brand asset management.

• Experience or a keen interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

📝 Enhancement Note: The experience requirement (5-8 years) clearly positions this as a mid-level to senior role. The emphasis on both Adobe Creative Suite and Figma, alongside motion tools, indicates a need for a versatile designer capable of handling a wide range of creative tasks. The preference for AI tools and performance marketing experience suggests a forward-thinking company looking for designers who can adapt to new technologies and contribute to measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-8 distinct projects that clearly demonstrate brand storytelling capabilities and visual excellence across various mediums (digital, social, web, print).

• Include case studies that detail the design process, from initial brief and concept development to final execution and impact.

• Highlight projects where you took initiative, owned the creative process, and brought new ideas to the table, illustrating your proactive approach.

• Demonstrate a strong understanding of layout, typography, composition, and brand consistency in all presented work.

• Include examples of designs that have driven tangible results, such as increased engagement, conversion rates, or brand recognition, if possible. Process Documentation:

• Be prepared to discuss your design process for translating complex briefs into actionable design solutions, emphasizing your methods for ideation and concept development.

• Articulate your approach to maintaining brand consistency and evolving brand identity across diverse platforms and campaigns.

• Detail your experience with collaborative design workflows, including how you work with marketing, product, and content teams.

• Explain your strategy for receiving and incorporating feedback, both from stakeholders and through iterative design processes.

• Provide examples of how you have mentored junior designers, including your methods for guiding creative execution and fostering skill development.

📝 Enhancement Note: A robust portfolio is critical for this role, serving as the primary evidence of the candidate's capabilities. The emphasis on "results" and "initiative" suggests that beyond aesthetics, the company is looking for designers who can demonstrate the business impact of their work and a proactive, ownership-driven mindset. The requirement to discuss process and mentorship indicates a need for strong communication and leadership potential.

💵 Compensation & Benefits

Salary Range: RM 60,000 - RM 100,000 per annum (approximately $13,000 - $21,500 USD, subject to exchange rates). This range is estimated based on the experience level (5-8 years), the specific skills required (advanced design tools, motion graphics, brand leadership), and the location in Petaling Jaya, Selangor, Malaysia, which has a moderate cost of living and a competitive job market for creative professionals.

Benefits:

• Competitive salary commensurate with experience and skills.

• Significant opportunity to grow into a creative leadership role within a rapidly expanding company.

• Ownership of high-impact visual assets that will be seen by millions of users across Southeast Asia.

• A fast-moving, dynamic team environment that values clear thinking, smart design, and efficient execution.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Hybrid working system, offering flexibility and a balance between in-office collaboration and remote work.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility offered through the hybrid work system. The company culture emphasizes passion and output over strict hour-counting.

📝 Enhancement Note: The salary range is an estimate for Malaysia, reflecting the mid-to-senior level of the role and the advanced technical skills required. The benefits are directly drawn from the job description, emphasizing growth, impact, and work-life balance through a hybrid model. The note about "passion, not counting hours" suggests a results-driven culture where performance is valued over strict adherence to clocking in and out.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Insurance Technology (Insurtech). BJAK operates within the rapidly evolving Southeast Asian financial technology landscape, aiming to make insurance more accessible and affordable through a digital-first platform.

Company Size: BJAK is a growing company with teams working globally, indicating a scale that likely supports specialized roles while maintaining a relatively agile and collaborative environment. The mention of "over 20 nationalities" suggests a diverse and international workforce.

Founded: Established in 2019, BJAK is a relatively young company, positioning itself as a modern, innovative player in the market. Its rapid growth since inception highlights a dynamic and ambitious operational pace.

Team Structure:

• The design team is part of a larger creative department, likely reporting to a Creative Manager.

• There are junior designers who will be mentored by this role.

• Close collaboration is expected with marketing, content, product, and performance teams, indicating a cross-functional operational model.

• The company employs individuals from diverse nationalities, suggesting an inclusive and globally-minded team structure. Methodology:

• BJAK emphasizes a "mobile-first, digital platform" approach to service delivery.

• The company's mission to make financial services "accessible online by millions" points to a focus on scalability, user-friendliness, and broad market reach.

• They encourage passion-driven work, valuing innovation ("building great next-generation products") over maintaining the status quo.

• Data-driven decision-making is implied through the focus on "driving results" and collaboration with performance teams.

• Continuous improvement and adaptation are key, as evidenced by their expansion into new financial services beyond insurance.

Company Website: https://bjak.my/

📝 Enhancement Note: BJAK's identity as a young, ambitious fintech/insurtech startup is central to understanding its culture. The emphasis on accessibility, digital innovation, and a global yet agile team structure means operations professionals will likely encounter a fast-paced, iterative, and data-informed environment. The diverse workforce suggests a culture that values varied perspectives and inclusive collaboration.

📈 Career & Growth Analysis

Operations Career Level: This Brand Graphic Designer role is positioned at a Mid-Senior level, requiring 5-8 years of experience. It involves leading creative output, mentoring junior staff, and contributing strategically to brand direction. This level signifies a transition from execution-focused tasks to leadership and strategic input within the design function.

Reporting Structure: The role reports directly to the Creative Manager. This indicates a clear hierarchy within the creative department, with opportunities to learn from experienced leadership and contribute to higher-level strategic discussions. Collaboration with other departments like marketing, product, and performance is also a key aspect of the reporting and operational flow.

Operations Impact: The Brand Graphic Designer's work has a direct and significant impact on BJAK's market presence and user acquisition. High-impact design assets are crucial for attracting and retaining customers in the competitive fintech/insurtech space. The role's contribution to brand identity and visual communication directly influences user perception, trust, and ultimately, the company's ability to "get more from their money every day" for its users. The success of marketing campaigns and product adoption is heavily reliant on the quality and effectiveness of the visual designs produced.

Growth Opportunities:

• Creative Leadership Track: The role offers a clear path to grow into a Creative Leadership role, as explicitly stated in the benefits. This could involve becoming a Senior Brand Designer, Art Director, or Creative Manager, taking on more strategic responsibility and managing larger teams or projects.

• Skill Specialization & Expansion: Opportunities exist to deepen expertise in motion graphics, AI-driven design tools, performance marketing visuals, or even explore adjacent areas like UX/UI design through project exposure and company support.

• Cross-functional Project Involvement: Working closely with product, marketing, and performance teams provides exposure to different facets of the business, potentially opening doors to roles with broader GTM or product marketing responsibilities.

• International Exposure: As a company with global teams and diverse nationalities, there's potential for exposure to international design standards and collaboration with global teams.

📝 Enhancement Note: The growth trajectory for this role is clearly defined, moving from skilled execution to leadership and strategic contribution. The emphasis on "ownership of high-impact visuals" and "growth into a creative leadership role" provides concrete career progression pathways. The company's ambition in the fintech space suggests that successful designers can expect to be involved in impactful projects with significant market reach.

🌐 Work Environment

Office Type: BJAK operates a Hybrid working system. This means employees will likely split their time between working remotely and working from a physical office location. This model aims to balance the benefits of remote work (flexibility, focus) with the advantages of in-office collaboration (team synergy, spontaneous idea generation).

Office Location(s): The primary office location mentioned is Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub in Malaysia, offering good infrastructure and accessibility. Specific details about office amenities or facilities would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a culture that supports seamless collaboration between remote and in-office team members. Expect frequent virtual meetings, shared digital workspaces, and a focus on clear communication protocols.

• Operations Tools & Technology: The role requires proficiency in industry-standard design software (Adobe Creative Suite, Figma) and motion tools. The company likely provides access to these tools, along with project management and communication platforms (e.g., Slack, Asana, Jira) to facilitate hybrid work.

• Team Interaction: Opportunities for team interaction will occur both virtually during remote work periods and in person during office days. This is crucial for creative brainstorming, feedback sessions, and team building, essential for a design team.

Work Schedule: While standard full-time hours are expected (around 40 hours/week), the company culture emphasizes passion and output over strict clock-watching. The hybrid system allows for some degree of flexibility in managing work hours, provided that deadlines are met and team collaboration is maintained.

📝 Enhancement Note: The hybrid work arrangement is a key aspect of the work environment, requiring adaptability and strong communication skills. The location in Petaling Jaya suggests a professional setting within a key Malaysian business district. The emphasis on "fast-moving team" and "clear thinking, smart design, and execution" implies an environment that is both dynamic and results-oriented.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Presentation & Discussion: A core part of the interview will involve presenting your portfolio. Be prepared to walk through 2-3 key projects, explaining your role, design process, challenges faced, and the results achieved. Focus on demonstrating strategic thinking and brand stewardship.

• Skills Assessment: You may be given a short design exercise or a hypothetical brief to assess your problem-solving skills, creative approach, and proficiency with design tools under time constraints.

• Cross-functional Interviews: Interviews with the Creative Manager and potentially members of the marketing or product teams to evaluate collaboration style, communication skills, and cultural fit within the broader team.

• Final Interview: Possibly with a senior leader to discuss career aspirations and overall alignment with BJAK's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your brand storytelling, visual excellence, and ability to drive results. Tailor your selection to highlight relevant experience (e.g., performance marketing, brand identity evolution).

• Structure for Impact: Organize your portfolio logically. For each project, clearly state the objective, your role, the process, key challenges, your solutions, and the outcome (quantify if possible). Use strong visuals and concise explanations.

• Highlight Leadership & Mentorship: Include examples or discuss your experience in guiding junior designers, providing feedback, and contributing to team growth.

• Showcase Versatility: Demonstrate your ability to design for different audiences and platforms, adapting your visual language as needed.

• Explain Your 'Why': Be ready to articulate the strategic thinking behind your design choices and how they align with business objectives.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, target audience, and market position. Understand their mission and values.

• Anticipate Design Briefs: Expect briefs that test your ability to create impactful visuals for specific marketing objectives (e.g., a campaign for a new product, social media content for user acquisition).

• Focus on Process & Problem-Solving: Demonstrate how you approach a design problem, from understanding the brief to iterating on concepts and delivering a polished solution. Emphasize efficiency and creative problem-solving.

• AI Tool Integration: If AI is a focus, be prepared to discuss how you might leverage AI tools in your design process to enhance creativity or efficiency.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative skills and professional maturity. A strong portfolio presentation is paramount, with a focus on strategic thinking, process, and demonstrable impact. Candidates should prepare to discuss their mentorship experience and how they leverage design tools, including emerging AI technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets, from detailed graphics to layouts.

• Figma: Critical for collaborative design, prototyping, and potentially UI/UX related visual elements, reflecting modern design workflows.

• Motion Graphics Software: Expertise in Adobe After Effects or Premiere Pro is required for creating dynamic and engaging video content, animations, and motion graphics for campaigns and social media.

Analytics & Reporting:

• While not directly a design tool, understanding how to design for performance and interpret basic analytics will be beneficial. Familiarity with tools that visualize campaign performance (e.g., Google Analytics, social media analytics dashboards) can help inform design decisions. CRM & Automation:

• No direct CRM/Automation tools are specified for this role, but an understanding of how design assets integrate into marketing automation platforms or CRM-driven campaigns would be advantageous. Emerging Technologies:

• AI Tools: Experience or interest in using AI tools for design ideation, asset generation, or workflow optimization is a significant plus, indicating a forward-thinking approach.

📝 Enhancement Note: The technology stack is heavily focused on core design software, with a strong emphasis on collaborative tools like Figma and dynamic content creation through motion graphics software. The explicit mention of AI tools suggests the company is keen on exploring innovative design methodologies and efficiency gains.

👥 Team Culture & Values

Operations Values:

• Passion-Driven Work: BJAK values individuals who are driven by their passion for building great products and solving problems, rather than simply counting hours. This translates to a culture of dedication and commitment.

• Innovation & Next-Generation Products: There's a strong emphasis on pushing boundaries, creating "next-generation products," and avoiding the "status quo." This fosters an environment of continuous improvement and experimentation.

• Accessibility & Inclusivity: The core mission to make financial applications accessible to "millions" reflects a value of broad impact and serving diverse user needs.

• Efficiency & Execution: The mention of a "fast-moving team that values clear thinking, smart design, and execution" highlights a culture that prioritizes getting things done effectively and efficiently.

• Creativity & Experimentation: The company explicitly encourages creativity and experimentation, providing a safe space for designers to explore new ideas and approaches.

Collaboration Style:

• Cross-functional Integration: Collaboration is key, with designers working closely with marketing, content, product, and performance teams. This suggests a highly integrated approach where design is not siloed but a core part of broader GTM and product development strategies.

• Feedback-Driven Iteration: The fast-paced, high-iteration environment implies a culture where feedback is actively sought and incorporated to refine designs and ensure they meet objectives.

• Knowledge Sharing: With diverse nationalities and a passion-driven culture, there's likely an informal but active exchange of ideas and best practices, especially within creative and marketing functions.

📝 Enhancement Note: BJAK's culture is entrepreneurial, innovative, and highly collaborative. The values are centered around passion, impact, and forward-thinking execution. For a designer, this means an environment where creativity is encouraged, but also where designs must demonstrate tangible results and align with aggressive business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Demands: A key challenge will be to maintain a premium, consistent brand identity while simultaneously creating highly effective visuals for performance marketing campaigns that require distinct approaches.

• Rapid Iteration in a Fast-Paced Environment: The startup nature means designs may need to be produced quickly and iterated upon frequently. Adapting to this pace while maintaining high quality is crucial.

• Designing for Diverse Audiences: Creating visuals that resonate effectively with distinct user segments (consumers, partners, internal teams) requires strategic thinking and adaptability in visual communication.

• Integrating New Technologies: Staying current with and effectively integrating emerging tools like AI into the design workflow while ensuring quality and originality will be an ongoing challenge and opportunity.

Learning & Development Opportunities:

• Creative Leadership Development: Explicitly stated opportunity to grow into a creative leadership role, including mentorship and strategic input.

• Specialized Skill Enhancement: Potential to deepen expertise in areas like advanced motion graphics, AI-assisted design, or performance marketing creative through hands-on project experience and company support.

• Cross-Functional Learning: Exposure to product development, marketing strategy, and performance analytics provides opportunities to understand the broader business context and develop a more holistic skill set.

• Industry Exposure: Working within the dynamic fintech/insurtech sector in Southeast Asia offers exposure to cutting-edge digital product development and marketing strategies.

📝 Enhancement Note: The challenges presented are typical for a growing tech company's creative function, emphasizing the need for adaptability, strategic thinking, and a results-oriented mindset. The growth opportunities are well-defined, offering clear pathways for career advancement and skill diversification.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining strict brand guidelines with the need to create a high-performing marketing asset. How did you approach it?" (Assesses brand stewardship and results orientation.)

• "How would you approach designing a campaign to acquire new users for BJAK's insurance platform, considering our diverse target audiences?" (Evaluates strategic thinking, audience segmentation, and creative problem-solving.)

• "Walk us through a project where you mentored a junior designer. What was your approach, and what was the outcome?" (Assesses leadership, mentorship, and collaborative skills.) Company & Culture Questions:

• "What excites you about BJAK's mission and our role in the Southeast Asian fintech/insurtech market?" (Tests research and genuine interest in the company.)

• "How do you see your design philosophy aligning with our values of passion, innovation, and execution?" (Assesses cultural fit and understanding of company values.)

• "Describe your experience working in a fast-paced, high-iteration environment. How do you manage your workload and priorities?" (Evaluates adaptability and time management.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the solution, and the impact.

• Quantify Results: Whenever possible, use data to demonstrate the success of your designs (e.g., increased click-through rates, engagement metrics, brand recall).

• Showcase Process: Explain your thought process, including initial concepts, iterations, and rationale behind design decisions. This is crucial for assessing your strategic thinking.

• Highlight Collaboration: Mention how you worked with stakeholders (marketing, product) and how their input influenced your designs.

• Be Prepared for a Design Challenge: Have a few quick ideas or approaches ready for hypothetical design briefs, demonstrating your ability to think on your feet.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and collaborative spirit. Candidates need to articulate their understanding of BJAK's mission and how their design work contributes to business objectives, especially in a competitive fintech landscape. The portfolio presentation is key to showcasing this.

📌 Application Steps

To apply for this Brand Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate brand storytelling, visual excellence, and impact on business results, especially those related to digital campaigns or brand identity evolution.

• Resume Optimization: Ensure your resume clearly outlines your 5-8 years of experience, proficiency in Adobe Creative Suite, Figma, and motion graphics tools, and any experience with AI tools or performance marketing visuals. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and quantifiable outcomes for each project. Prepare to discuss your mentorship experience and adaptability in a fast-paced environment.

• Company Research: Thoroughly research BJAK's mission, brand, target audience, and recent news. Understand their position in the Southeast Asian fintech market and prepare to articulate why you are a good cultural and professional fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.