Brand Designer, Multimedia

📍 Job Overview

Job Title: Brand Designer, Multimedia

Company: Blank Street

Location: Brooklyn, New York, United States

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-09-16

Experience Level: Mid-Level (4-6 years)

Remote Status: Hybrid (4 days in-office)

🚀 Role Summary

• Drive creative content development and execution for brand campaigns and social media platforms, leveraging advanced multimedia design and video editing skills.

• Collaborate closely with the Global Creative Director and Marketing teams on pre-production planning, content ideation, and post-production finishing to ensure cohesive brand storytelling.

• Design and produce a variety of social-first assets, including static graphics, motion graphics, and video edits, optimized for platforms like Instagram and TikTok.

• Proactively identify and develop new content opportunities from existing campaign and event footage, extending brand reach and engagement.

📝 Enhancement Note: This role is positioned as a mid-level Brand Designer with a strong emphasis on multimedia capabilities, particularly video editing and social content creation. The hybrid work model, requiring 4 days in the office, suggests a need for strong collaboration and hands-on involvement within the creative team. The company's mission to be a "defining food and beverage brand" implies a need for visually compelling and engaging content that aligns with a modern, aspirational brand identity.

📈 Primary Responsibilities

• Partner with Creative and Marketing teams during pre-production phases to conceptualize content formats, gather visual references, and define capture requirements for upcoming shoots, launches, and events.

• Design and produce social-first assets, including carousels, collages, image treatments, and motion graphics, to effectively extend campaign narratives and brand moments across digital channels.

• Execute image retouching, compositing, and other post-production finishing tasks internally, while managing feedback rounds and coordinating with external specialist partners when required.

• Edit video content for various platforms, including social media, digital advertising, and web, adapting campaign cutdowns, creating social edits, and developing new executions from existing footage.

• Diligently review campaign and event footage to identify compelling moments and proactively propose innovative ways to transform captured assets into engaging content.

• Champion creative experimentation by introducing new references, techniques, and formats to the team, continuously enhancing Blank Street's visual presence in motion and across social media.

• Maintain meticulous organization of working files and creative assets, ensuring photography and footage can be easily accessed, repurposed, and built upon for future projects.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to content creation, blending strategic input with execution. The expectation to "find more in what we make" and "scrub campaign and event footage" highlights a proactive, resourceful mindset crucial for maximizing creative output from existing assets, a common practice in fast-paced GTM environments.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Multimedia Arts, Communications, or a related field, or equivalent practical experience.

Experience: 4–6 years of professional experience in brand design, multimedia design, content design, or a closely related creative role within a dynamic brand or agency setting.

Required Skills:

• Advanced proficiency in Adobe Premiere Pro for video editing and post-production workflows.

• High-level expertise in Adobe Lightroom for image processing and color correction.

• Mastery of Adobe Photoshop for image retouching, compositing, and graphic design.

• Strong working knowledge of Figma for collaborative design and asset creation.

• Demonstrable experience designing and editing content specifically for Instagram, TikTok, and other key digital/social media channels.

• Solid understanding of graphic design principles, including typography, composition, and effective image-making.

• Proven ability in storytelling and sequencing for video and multimedia content.

• Experience in content development, from ideation to final asset delivery.

• Familiarity with campaign management and the extension of creative assets across various touchpoints. Preferred Skills:

• Working knowledge of Adobe After Effects for motion graphics and animation.

• Experience with campaign photography and video post-production workflows.

• Familiarity with asset stewardship and digital asset management (DAM) principles.

• Understanding of brand identity development and maintenance.

📝 Enhancement Note: The emphasis on specific Adobe Creative Cloud applications (Premiere Pro, Lightroom, Photoshop) and Figma, alongside social media platform experience, is critical. The preference for After Effects indicates a desire for advanced motion graphics capabilities. The requirement for a strong portfolio is paramount, serving as the primary validation of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects showcasing advanced video editing skills, including narrative structure, pacing, and sound design integration.

• Demonstrations of sophisticated image retouching and compositing work, highlighting before-and-after examples and the problem-solving involved.

• Examples of diverse multimedia content creation, such as social media carousels, animated graphics, and integrated campaign assets.

• Case studies or project breakdowns that illustrate your process from concept development through to final execution, emphasizing strategic thinking and creative problem-solving.

• Work samples specifically tailored to social media platforms (Instagram, TikTok), showcasing an understanding of platform-specific best practices and trends. Process Documentation:

• Clear articulation of your workflow for video editing projects, from initial footage review and rough cuts to final mastering and export settings.

• Documentation of your approach to image retouching and manipulation, including how you maintain image integrity and achieve desired aesthetic outcomes.

• Examples of how you translate campaign briefs and marketing objectives into tangible design and video assets.

• Demonstrations of how you manage feedback rounds and collaborate with stakeholders to refine creative deliverables.

📝 Enhancement Note: For a multimedia-focused role like this, the portfolio must heavily emphasize motion and dynamic content. Candidates should be prepared to walk through their editing process, creative choices, and the technical execution behind their visual work. Demonstrating an understanding of how individual assets contribute to a larger campaign narrative and brand strategy will be key.

💵 Compensation & Benefits

Salary Range: $100,000 - $110,000 annually.

Benefits:

• Equity package (for specific roles at HQ-office, L.5 and above).

• 15 days of paid annual leave, in addition to company-observed holidays and sick time.

• Choice of three health plan options, with full coverage for two employee-only tiers.

• Commuter benefits to support daily travel.

• Comprehensive parental leave policy.

• Bereavement leave to support employees during difficult times.

• Exclusive access to the "Regulars program" for complimentary coffee, matcha, and other Blank Street products.

• Regular social outings and team-building events.

• Complimentary Blank Street branded merchandise.

Working Hours: Standard 40-hour work week. The role requires 4 days of in-office presence in Brooklyn, NY, with flexibility for project-based needs.

📝 Enhancement Note: The salary range provided is specific to New York City and reflects a mid-level creative role with specialized multimedia skills. The inclusion of equity for certain roles and the comprehensive benefits package, especially the "Regulars program," are significant perks. The hybrid requirement means candidates should factor in commute time and costs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically coffee and related products), Retail, Hospitality.

Company Size: Growing startup with a significant presence, indicated by multiple locations and a dedicated creative team.

Founded: Blank Street was founded with a mission to innovate within the coffee and food service industry, aiming to redefine the everyday coffee experience.

Team Structure:

• The Brand Designer will report to the Global Creative Director, indicating a centralized creative function.

• Collaboration will be frequent with the Marketing team, highlighting a strong cross-functional partnership between creative and growth initiatives.

• The role is part of a larger creative department responsible for brand identity, visual storytelling, and marketing collateral. Methodology:

• Blank Street emphasizes adding "spark to ordinary experiences" through "elevated products" and "attention-to-detail," suggesting a culture that values quality, innovation, and meticulous execution.

• The focus on "millions of customers" and "unlimited potential" points to a growth-oriented, ambitious company culture.

• A strong emphasis on "people" and "making magic happen" suggests a collaborative and energetic work environment.

Company Website: https://blankstreet.com/

📝 Enhancement Note: Blank Street positions itself as a modern, aspirational brand in the competitive coffee market. The company culture likely values creativity, speed, and a customer-centric approach. The Brooklyn office serves as a hub for creative and strategic operations, fostering collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Brand Designer, focusing on execution and creative contribution within the Brand and Creative team. It requires a strong foundation in design principles and advanced technical skills in multimedia production.

Reporting Structure: The Brand Designer reports directly to the Global Creative Director, providing a clear line of mentorship and oversight. This structure allows for direct guidance on brand vision and creative strategy.

Operations Impact: The Brand Designer's work directly impacts brand perception, customer engagement, and marketing effectiveness. High-quality visual content and compelling multimedia assets are crucial for Blank Street's mission to "add a spark to ordinary experiences" and stand out in a crowded market. Their contributions are vital for driving brand awareness, social media presence, and campaign success.

Growth Opportunities:

• Specialization: Deepen expertise in advanced video editing, motion graphics (After Effects), or specific social media content formats.

• Project Leadership: Take ownership of specific content streams or smaller campaign visual development.

• Cross-functional Exposure: Gain broader understanding of marketing strategy, campaign planning, and product launches through close collaboration with the Marketing team.

• Brand Evolution: Contribute to the ongoing visual development and innovation of the Blank Street brand identity.

📝 Enhancement Note: The growth trajectory for this role likely involves increasing responsibility for creative output, potentially leading smaller creative projects or specializing in a particular area of multimedia design. The close proximity to the Global Creative Director offers significant mentorship opportunities.

🌐 Work Environment

Office Type: Hybrid work model, requiring 4 days per week in the Brooklyn, NY office. This suggests a blend of focused individual work and collaborative team sessions.

Office Location(s): Brooklyn, New York. This location provides access to a vibrant creative community and is central to the company's operations.

Workspace Context:

• The office environment is likely designed to foster creativity and collaboration, with dedicated spaces for design work and team meetings.

• Access to necessary software and hardware for multimedia production is expected.

• The hybrid model allows for focused individual work at home while leveraging in-office resources and team interaction for brainstorming and project development.

Work Schedule: A standard 40-hour work week is expected, with the understanding that creative roles may occasionally require flexibility to meet project deadlines or campaign launch dates.

📝 Enhancement Note: The 4-day in-office requirement highlights the company's value for in-person collaboration, team synergy, and hands-on creative development. Candidates should be prepared for a structured hybrid environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Review & Creative Challenge: A deeper dive into your portfolio, likely involving a discussion of your past projects, creative process, and problem-solving approaches. You may be asked to complete a short, timed creative challenge related to video editing or social content design.

• Team/Hiring Manager Interview: A meeting with the Global Creative Director and potentially other members of the creative or marketing team to assess cultural fit, communication style, and strategic thinking.

• Final Interview: Potentially a conversation with a senior leader to discuss broader company vision and your potential contribution.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of projects that directly align with the job description, emphasizing video editing, social content, and image retouching.

• Highlight Process: For each project, be prepared to discuss your creative brief, conceptualization, execution challenges, and the final outcome. Use case study formats for key projects.

• Demonstrate Social Fluency: Include examples specifically designed for Instagram and TikTok, explaining your creative choices based on platform best practices.

• Showcase Technical Skills: Be ready to discuss your proficiency in Adobe Premiere Pro, Photoshop, Lightroom, and Figma, and how you leverage these tools to achieve specific visual results.

• Tell a Story: Frame your portfolio as a narrative of your growth and capabilities as a multimedia designer.

Challenge Preparation:

• Practice Editing: Familiarize yourself with common social media video editing tasks, such as creating short, engaging edits from longer footage, adding text overlays, and incorporating music.

• Develop Concepts: Be ready to brainstorm creative concepts for social media content based on a given brief or brand.

• Understand Brand Voice: Research Blank Street's current branding and marketing to prepare for challenges that require adherence to their visual style and tone.

📝 Enhancement Note: The portfolio is the most critical component of this application. Candidates should ensure it is well-organized, visually appealing, and clearly demonstrates the specific skills and experience outlined in the job description, particularly in video editing and social media content creation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Premiere Pro: Essential for all video editing tasks, from rough cuts to final mastering. Proficiency in advanced editing techniques, color grading, and audio mixing is expected.

• Adobe Lightroom: Crucial for efficient image processing, batch editing, and color correction of photography assets.

• Adobe Photoshop: Required for comprehensive image retouching, compositing, graphic design, and creating visual elements for social media and campaigns.

• Figma: Used for collaborative design, creating social media assets, and potentially for prototyping or mood boards.

Analytics & Reporting: While not explicitly listed as a primary tool for this role, understanding how design impacts engagement metrics on social media is beneficial. Familiarity with social media analytics dashboards (Instagram Insights, TikTok Analytics) is implied.

CRM & Automation: Not directly relevant to this role's core functions, but an understanding of how creative assets integrate into marketing automation workflows could be a plus.

📝 Enhancement Note: Advanced proficiency in Adobe Premiere Pro, Photoshop, and Lightroom is non-negotiable. Figma's inclusion indicates a move towards collaborative, cloud-based design workflows. Candidates should be prepared to demonstrate their mastery of these tools and how they apply them to create impactful brand content.

👥 Team Culture & Values

Operations Values:

• Elevated Quality: A commitment to high standards in product and presentation, reflected in meticulous design execution.

• Attention to Detail: A focus on the nuances that make experiences memorable, evident in thoughtful creative work.

• Growth Mindset: Ambition to push boundaries and achieve unlimited potential, encouraging innovation and continuous improvement in creative output.

• Collaboration & Magic: A belief in the power of teamwork to create exceptional results and "make magic happen."

• Customer Focus: Understanding that all creative efforts serve to engage and delight millions of customers.

Collaboration Style:

• Cross-functional Integration: Close partnership with Marketing to ensure creative aligns with campaign objectives and brand strategy.

• Feedback-Driven: Openness to feedback and iterative refinement of creative assets, working closely with the Global Creative Director and peers.

• Proactive Contribution: Encouragement to bring new ideas, references, and techniques to the team, fostering a culture of creative exploration and shared learning.

📝 Enhancement Note: The company culture appears to be fast-paced, ambitious, and focused on quality and innovation. The Brand Designer will be expected to contribute creatively while also being a collaborative team player who understands the business objectives behind the creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Keeping up with the demand for high-quality content across multiple platforms in a fast-growing company.

• Brand Consistency: Maintaining a cohesive brand identity across diverse multimedia formats and campaign extensions.

• Evolving Trends: Staying ahead of rapidly changing social media trends and design aesthetics while remaining true to the brand.

• Balancing Craft and Speed: Knowing when to apply deep craft and when to execute quickly to meet deadlines without compromising quality.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunity to develop skills in Adobe After Effects and explore more complex motion design.

• Cross-functional Exposure: Learning about marketing strategy, campaign planning, and product development through close collaboration.

• Brand Strategy Input: Contributing to the evolution of Blank Street's visual identity and brand storytelling.

• Mentorship: Direct guidance from the Global Creative Director on creative direction and career development.

📝 Enhancement Note: This role offers a significant opportunity for a designer eager to grow their multimedia and social content skills within a rapidly scaling brand. The challenges are typical of a high-growth environment, requiring adaptability and a proactive approach to learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a social media campaign asset from scratch. What was your process, and what were the key considerations?"

• "How do you approach translating a static campaign concept into engaging video content for platforms like TikTok or Instagram Reels?"

• "Walk us through your process for editing a short video from raw footage, focusing on pacing, storytelling, and sound design."

• "How do you ensure brand consistency across different multimedia formats and platforms?" Company & Culture Questions:

• "What excites you about Blank Street's mission and brand?"

• "How do you see your skills contributing to Blank Street's goal of being the defining food and beverage brand of our generation?"

• "Describe your ideal collaborative environment with a creative team and marketing partners."

• "How do you stay updated on the latest design trends and social media formats?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (video, social graphics, image retouching) or by campaign.

• Narrative: For each key piece, tell a story: the brief, your concept, your process, the tools used, the challenges overcome, and the impact or outcome.

• Highlight Relevance: Explicitly connect your showcased work to the requirements of the Brand Designer, Multimedia role at Blank Street. Emphasize your video editing and social content creation skills.

• Demonstrate Technical Proficiency: Be ready to discuss your technical approach and proficiency with Adobe Premiere Pro, Photoshop, Lightroom, and Figma.

• Engagement: Be prepared for interactive questions about your work and potential scenarios.

📝 Enhancement Note: The interview process will likely heavily scrutinize your portfolio and your ability to articulate your creative process and strategic thinking. Be prepared to demonstrate a deep understanding of social media content creation and video editing best practices, tailored to a modern consumer brand.

📌 Application Steps

To apply for this Brand Designer, Multimedia position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases a strong range of video editing, social media content creation, and image retouching examples, and is tailored to Blank Street's brand aesthetic.

• Optimize Your Resume: Highlight your 4-6 years of experience, specific software proficiencies (Adobe Creative Suite, Figma), and achievements in multimedia design and social content. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting your key projects, focusing on your process, creative decisions, and the impact of your work. Be ready to discuss your approach to video editing and social content strategy.

• Research Blank Street: Familiarize yourself with Blank Street's brand, recent campaigns, social media presence, and overall mission to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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