Brand Designer - EU

📍 Job Overview

Job Title: Brand Designer - EU

Company: Quince

Location: London, England, United Kingdom; Berlin, Germany; Madrid, Spain

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-25

Experience Level: Mid-level (5-8 years)

Remote Status: On-site

🚀 Role Summary

• Execute high-quality creative assets for European campaigns, product launches, and core brand touchpoints to support business growth and scale design output.

• Translate creative direction into polished, on-brand visual assets across digital, marketing, and ecommerce channels, ensuring a premium and cohesive brand aesthetic.

• Adapt and optimize existing US creative assets for UK/EU markets, focusing on performance creative and iterative improvements based on data.

• Collaborate closely with cross-functional teams, including creative, growth, merchandising, and product, to ensure seamless execution of brand strategies.

• Uphold a refined and elevated brand aesthetic, contributing to the evolution and refinement of design systems for the European market.

📝 Enhancement Note: This role is specifically tailored for a Brand Designer with a focus on the European market, requiring adaptability to local nuances while maintaining a global brand standard. The emphasis on "performance creative mindset" and adapting US assets suggests a strong link between design execution and measurable marketing results, typical in fast-paced e-commerce environments.

📈 Primary Responsibilities

• Update and localize performing US creative assets (especially Paid Social) for UK/EU markets, including voiceover, imagery, text, and terms.

• Design and execute a variety of creative assets for integrated campaigns, product launches, email marketing, paid media, and website content.

• Translate high-level creative direction into clear, compelling, and on-brand visual outputs that resonate with European audiences.

• Ensure consistent application of brand guidelines across all deliverables while adapting designs to suit diverse formats and channels.

• Develop a strong understanding of performance creative, analyzing <em>why</em> certain creative performs well to inform iterative design improvements.

• Maintain an exceptionally high standard for typography, layout, and visual hierarchy across all design work.

• Support digital design needs for key e-commerce pages, including Product Detail Pages (PDPs), Category Listing Pages (CLPs), Landing Pages (LPs), and homepage experiences.

• Create compelling assets that enhance product storytelling and drive user engagement on the website.

• Partner with merchandising and product teams to ensure cohesive and impactful execution across all e-commerce touchpoints.

• Prepare and deliver production-ready files for a range of digital channels, including image, video, and motion graphics.

• Assist senior designers with asset preparation for production as needed.

• Efficiently adapt and version assets across various sizes, formats, and specific use cases to meet campaign requirements.

• Maintain meticulous accuracy and attention to detail throughout the asset production and delivery process.

• Manage a portfolio of multiple projects simultaneously, consistently meeting tight deadlines without compromising quality.

• Work diligently within established brand guidelines, templates, and design systems.

• Contribute to the ongoing evolution and refinement of European design systems and brand guidelines.

• Ensure unwavering consistency and quality across all European brand touchpoints.

• Foster strong partnerships with creative, growth, merchandising, and product teams to effectively execute business objectives.

• Communicate project timelines, deliverables, and feedback clearly and proactively.

• Incorporate feedback from stakeholders quickly and effectively into design revisions.

• Continuously strive for clarity, simplicity, and visual polish in all design outputs.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and production efficiency, with a strong emphasis on adapting global strategies for local markets. The need to "Update performing US creative assets" points to a data-driven approach where creative performance is a key driver for design iteration, a common practice in growth-focused e-commerce operations.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a related creative field. Experience:

• 5-8 years of professional experience in brand design, with a preference for candidates who have worked within e-commerce or fast-paced consumer brands.

• Proven experience in adapting creative assets for different regional markets, particularly within the UK and EU. Required Skills:

• Expert proficiency in Figma for UI/UX design and collaborative workflows.

• Mastery of the Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, for sophisticated design and production tasks.

• Strong video editing and motion graphics capabilities, essential for dynamic digital content.

• Excellent typography, layout, and overall visual design skills, demonstrating a keen eye for aesthetic quality.

• Exceptional attention to detail and robust organizational skills to manage complex projects.

• Demonstrated ability to work at a rapid pace while consistently delivering high-quality outcomes.

• Experience working within established brand systems and guidelines, ensuring brand consistency.

• Strong communication and collaboration skills, with the ability to effectively partner with diverse teams.

• Familiarity with the formats and best practices for major Paid Social Channels, including Meta (Facebook/Instagram), TikTok, Pinterest, and YouTube.

• A portfolio that clearly showcases both a strong taste level and demonstrable production capability, including examples of localized creative. Preferred Skills:

• Experience in adapting creative for A/B testing and performance marketing initiatives.

• Familiarity with project management tools and workflows relevant to design production.

• Understanding of basic web development principles or familiarity with CMS platforms.

• Experience contributing to or maintaining design systems.

📝 Enhancement Note: The requirement for 5-8 years of experience positions this as a mid-level to senior-mid-level role, indicating a need for autonomy and proven execution capabilities. The specific mention of Figma alongside Adobe Creative Suite is crucial for operations involving collaborative design systems and rapid prototyping, common in tech-forward companies. The emphasis on paid social channels and performance creative signals a need for designers who understand marketing objectives and data-driven design iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating a strong understanding of brand aesthetics and execution across various digital platforms (paid social, website, email).

• Case studies that highlight successful adaptation of creative assets for European markets, detailing the process and rationale behind localization.

• Examples of high-volume production work, showcasing efficiency, accuracy, and the ability to manage multiple asset versions.

• Demonstrations of motion graphics and video editing projects, illustrating dynamic content creation capabilities.

• Evidence of working within established brand guidelines and contributing to design systems, showing consistency and scalability.

• Portfolio pieces that reflect an understanding of performance-driven creative, ideally with context on how designs contributed to campaign success. Process Documentation:

• Ability to document design processes for asset localization and production, ensuring clarity for team members.

• Examples of how design workflows are optimized for speed and efficiency in a high-volume environment.

• Demonstrated understanding of file management and version control for digital assets.

📝 Enhancement Note: For a role focused on execution and adaptation, the portfolio should emphasize not just aesthetics but also the process of localization, production efficiency, and performance considerations. This is critical for demonstrating an operations-minded approach to creative delivery.

💵 Compensation & Benefits

Salary Range:

• £59,000 - £70,000 GBP per annum.

📝 Enhancement Note: This salary range is competitive for a mid-level Brand Designer in London, Berlin, or Madrid, reflecting the specified experience level and the company's premium positioning. The range is based on recent industry benchmarks for similar roles in these major European cities, considering cost of living and typical compensation for specialized design skills in e-commerce and consumer brands.

Benefits:

• Bonus potential for eligible employees.

• Equity options for eligible employees, offering a stake in the company's growth.

• Comprehensive health and wellness benefits (specifics to be confirmed directly with the company).

• Opportunities for professional development and continuous learning.

• Employee discounts on Quince products. Working Hours:

• Standard 40-hour work week, typical for full-time positions in the UK and EU.

📝 Enhancement Note: The inclusion of bonus and equity suggests Quince offers a compensation structure that rewards performance and long-term commitment, common in growth-stage companies aiming to attract and retain top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Direct-to-Consumer (DTC), Apparel, Home Goods, Accessories. Quince operates within the competitive landscape of online retail, differentiating itself through a Manufacturer-to-Consumer (M2C) model that bypasses traditional retail markups. This model necessitates strong operational efficiency and technological innovation.

Company Size: Quince is a rapidly growing company, indicated by its increasing cross-category product lines and expansion into multiple countries. The "builders, creators, innovators, and operators" culture suggests a dynamic, potentially mid-to-large-sized organization that values proactivity and ownership. The need for a mid-level Brand Designer implies a growing design team that supports senior leadership.

Founded: While the founding date isn't explicitly stated, Quince's rapid growth and expansion suggest it is a relatively young, agile company focused on scaling its innovative M2C model. This often translates to a culture that embraces change, experimentation, and rapid iteration.

Team Structure:

• The Brand Designer reports to the Design Director, indicating a clear hierarchy within the creative department.

• The role requires close collaboration with cross-functional teams, including Growth, Merchandising, and Product teams, emphasizing a highly integrated, matrixed approach to project execution.

• The "culture built for builders by builders" implies a flat hierarchy where individuals are empowered to take initiative and drive projects, regardless of formal title. Methodology:

• Data-Driven Decision Making: Quince leverages proprietary technology, AI, and analytics to scale its operations, suggesting a strong emphasis on data to inform creative and marketing strategies.

• Process Optimization: The M2C model and rapid scaling necessitate continuous refinement of operational processes and design workflows to maintain efficiency and quality.

• Agile Execution: The fast pace and high bar for results indicate an agile approach to project management and creative delivery, prioritizing speed and impact.

Company Website: https://www.quince.com/

📝 Enhancement Note: Quince's culture is characterized by its "builder" mentality, encouraging employees to question norms and innovate. This is crucial for operations professionals, as it means processes are likely to be dynamic and evolve rapidly. The emphasis on M2C and technology suggests a data-rich environment where design plays a direct role in measurable business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer (5-8 years of experience). It signifies a transition from junior execution to more independent contribution, requiring not just design skills but also an understanding of how design impacts business objectives like campaign performance and e-commerce conversion.

Reporting Structure: The Brand Designer reports to the Design Director. This structure allows for mentorship and guidance from a senior creative leader, while also providing opportunities to take ownership of specific projects and deliverables. Collaboration will extend across multiple departments, exposing the designer to various facets of the business.

Operations Impact: The Brand Designer's work directly impacts customer acquisition and retention through visually compelling campaigns and e-commerce experiences. By adapting US creative for EU/UK markets and focusing on performance, this role contributes directly to the company's growth trajectory and revenue generation in key international markets. The ability to execute high-quality creative at speed is essential for Quince's operational efficiency and ability to scale.

Growth Opportunities:

• Specialization: Potential to specialize further in performance creative, motion graphics, or specific channel expertise (e.g., TikTok, Paid Social).

• Leadership: With demonstrated success and initiative, opportunities may arise to mentor junior designers or lead smaller creative projects.

• Cross-Functional Exposure: Deepen understanding of e-commerce operations, marketing strategy, and product development through close collaboration with other departments.

• Skill Development: Continuous learning opportunities through internal training, workshops, and exposure to cutting-edge design and analytics tools.

📝 Enhancement Note: The role offers a clear path for growth within a rapidly expanding e-commerce company. The emphasis on adapting global strategies to local markets and understanding performance metrics provides valuable experience for any operations-minded creative professional looking to deepen their business acumen.

🌐 Work Environment

Office Type: The role is described as "Office based," indicating a preference for in-person collaboration and a structured work environment within one of the specified European hubs. This suggests a physical workspace designed to foster teamwork and creative synergy.

Office Location(s):

• London, England, United Kingdom: A major global hub for creative industries and e-commerce, offering excellent connectivity and a vibrant professional scene.

• Berlin, Germany: Known for its strong creative and tech scene, offering a dynamic environment for designers.

• Madrid, Spain: A growing European capital with an emerging creative sector, providing a unique cultural context.

Workspace Context:

• Collaborative Environment: The "builders by builders" culture and emphasis on cross-functional collaboration suggest a dynamic workspace where ideas are shared freely and teamwork is paramount. Expect a modern, open-plan or hybrid office setup conducive to brainstorming and quick communication.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other collaborative tools will be readily available. The company's investment in proprietary technology and AI suggests a tech-forward environment.

• Team Interaction: Opportunities for daily interaction with design colleagues, marketing teams, and other stakeholders, facilitating quick feedback loops and project alignment.

Work Schedule: A standard 40-hour work week is expected, with the potential for flexibility based on project needs. The fast-paced environment may require occasional adjustments to meet deadlines, but the emphasis on quality and speed suggests efficient work practices.

📝 Enhancement Note: The "office-based" requirement for London, Berlin, or Madrid indicates a commitment to in-person collaboration, which is often favored in creative roles for spontaneous ideation and team cohesion. This also implies that the company values the energy and synergy that comes from shared physical workspaces.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A session with the Design Director or senior design team members to walk through your portfolio, discussing your process, design choices, and the impact of your work. Be prepared to elaborate on specific projects, especially those involving localization or performance creative.

• Skills Assessment/Creative Challenge: You may be asked to complete a short design exercise or a case study related to adapting creative for the EU/UK market or optimizing existing assets. This will assess your technical skills, problem-solving abilities, and approach to design challenges.

• Cross-Functional Interviews: Interviews with members from Growth, Marketing, or Product teams to evaluate your collaboration skills and understanding of business objectives.

• Final Interview: A discussion with a senior leader (e.g., Head of Creative, VP of Marketing) to assess cultural fit and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required for this role, with a focus on e-commerce, digital marketing, and regional adaptation.

• Showcase Process: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the outcomes/impact. Use visuals to tell the story.

• Highlight Localization: Include specific examples of how you've adapted creative for different markets, explaining the cultural or regional considerations that influenced your design decisions.

• Demonstrate Production Capability: Include examples of high-volume asset creation, showing efficiency and attention to detail across various formats and sizes.

• Quantify Impact: If possible, use metrics to demonstrate the effectiveness of your designs, especially for performance creative.

• Be Ready to Discuss Tools: Be prepared to discuss your proficiency with Figma and the Adobe Creative Suite, and how you leverage them in your workflow.

• Tailor for Quince: Research Quince's brand aesthetic, marketing campaigns, and target audience to tailor your presentation and highlight why you're a good fit.

Challenge Preparation:

• If a creative challenge is provided, thoroughly understand the brief and the target audience.

• Focus on demonstrating a clear, logical design process that leads to a well-reasoned solution.

• Emphasize how your design choices align with performance goals and brand consistency.

• Be prepared to present your solution concisely and articulate the rationale behind your creative decisions.

📝 Enhancement Note: The emphasis on portfolio review and potential creative challenges suggests Quince values practical application and demonstrable skills. Candidates should prepare to not only showcase their design aesthetic but also their strategic thinking, problem-solving abilities, and understanding of how design contributes to business operations and marketing effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX work. Proficiency is critical for efficient workflow and team collaboration.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and creating digital assets.
  • Adobe Illustrator: For vector graphics, logos, and scalable illustrations.
  • Adobe InDesign: For layout design, particularly for any marketing collateral or print-related needs that might arise.

• Motion Graphics Software: Likely Adobe After Effects, for creating animated assets and video content for paid social and site experiences.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts metrics tracked by analytics platforms (e.g., Google Analytics, Adobe Analytics) is beneficial. Familiarity with interpreting performance data from paid social platforms (Meta Ads Manager, TikTok Ads Manager, etc.) is expected. CRM & Automation:

• Not directly applicable to this role's core design responsibilities, but awareness of how design assets are deployed through marketing automation or CRM-driven campaigns is a plus.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside video editing/motion graphics, points to a modern digital design workflow. The emphasis on Paid Social channels implies that designers need to be familiar with asset specifications and performance metrics relevant to these platforms.

👥 Team Culture & Values

Operations Values:

• Builder Mentality: A core value at Quince, encouraging individuals to take initiative, solve problems creatively, and contribute to building better systems and processes. This means proactively identifying design needs and solutions.

• Questioning the Status Quo: A willingness to challenge conventional retail practices and explore new, more efficient ways of operating and designing.

• High Pace, High Bar: A commitment to delivering excellent work quickly, meeting ambitious goals, and maintaining a premium brand standard. This requires efficiency, focus, and a dedication to quality.

• Collaboration and Learning: A culture that fosters mutual learning, where team members build on each other's strengths and openly share knowledge.

• Customer Focus: Ultimately, all efforts are aimed at delivering high-quality essentials at low prices to customers, meaning design must serve this ultimate goal.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with marketing, growth, merchandising, and product teams, acting as partners in achieving business objectives.

• Feedback-Driven: An environment where constructive feedback is welcomed and incorporated to refine designs and processes, leading to better outcomes.

• Transparent Communication: Clear and open communication regarding timelines, deliverables, and feedback is essential for smooth project execution.

• Shared Ownership: The "responsibility is not determined by role" ethos means that team members are encouraged to take ownership of projects and contribute to collective success.

📝 Enhancement Note: The "builder" culture and emphasis on challenging the status quo are key indicators of Quince's operational philosophy. For a designer, this translates to being proactive, solution-oriented, and comfortable with iterative processes, rather than just executing pre-defined briefs.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Creative Output: Meeting the growing demand for high-quality, localized creative assets across multiple European markets while maintaining brand consistency and speed.

• Performance Optimization: Continuously adapting designs based on performance data to maximize campaign effectiveness and ROI, requiring a blend of creative skill and analytical thinking.

• Balancing Speed and Quality: Delivering polished, on-brand assets rapidly in a fast-paced e-commerce environment without compromising on aesthetic standards or production accuracy.

• Navigating Regional Nuances: Effectively localizing global brand messaging and visuals to resonate with diverse European audiences while staying true to the core brand identity.

Learning & Development Opportunities:

• Deepen Performance Creative Expertise: Gaining hands-on experience in A/B testing creative, analyzing campaign data, and iteratively improving designs for better conversion rates.

• Expand Motion Graphics Skills: Developing advanced animation and video editing techniques to create more dynamic and engaging digital content.

• Contribute to Design Systems: Playing a role in refining and expanding design systems for the European market, enhancing scalability and consistency.

• Cross-Departmental Understanding: Gaining insights into marketing operations, e-commerce strategy, and product development through close collaboration.

• Industry Exposure: Potential opportunities to attend relevant design conferences or workshops focused on digital branding, e-commerce design, or performance creative.

📝 Enhancement Note: The challenges presented are typical of high-growth e-commerce companies aiming for international expansion. They require a designer who is not only technically proficient but also strategically minded and adaptable to data-driven workflows. The growth opportunities are geared towards developing a well-rounded designer with strong business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global creative campaign for a specific local market. What were the key considerations, and what was the outcome?" (Focus on process, cultural sensitivity, and results.)

• "How do you approach translating creative direction into visual assets that also perform well in paid social channels?" (Highlight understanding of performance creative, A/B testing, and platform-specific best practices.)

• "Walk us through a project where you had to manage multiple design deliverables with tight deadlines. How did you prioritize and ensure quality?" (Demonstrate organizational skills, time management, and ability to maintain standards under pressure.)

• "How do you stay updated on design trends, especially those relevant to e-commerce and social media platforms like TikTok or Meta?" (Showcase continuous learning and industry awareness.) Company & Culture Questions:

• "What excites you about Quince's mission and M2C model? How do you see design contributing to that?" (Connect your passion for design with the company's business model.)

• "Our culture is built for builders. Can you give an example from your experience where you proactively identified a problem or opportunity and took initiative to solve it?" (Illustrate your builder mentality.)

• "How would you describe your collaboration style when working with cross-functional teams like marketing or product?" (Emphasize teamwork, communication, and understanding of different perspectives.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects, ideally those showcasing European market adaptation or performance-driven creative.

• Tell a Story: For each project, outline the objective, your role, the process, challenges, solutions, and quantifiable results. Use visuals effectively to guide the narrative.

• Highlight Technical Proficiency: Be prepared to discuss your use of Figma and Adobe Creative Suite, explaining how these tools enable your workflow and collaboration.

• Demonstrate Localization Expertise: Clearly articulate the specific adaptations made for EU/UK markets and the rationale behind them.

• Showcase Production Skills: Include examples that demonstrate your ability to produce high volumes of assets efficiently and accurately.

• Be Concise: Respect the interviewer's time by being focused and to the point, especially when discussing specific projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also an operational mindset. Candidates should be ready to discuss their process, how they collaborate, how they measure success, and how they adapt to business needs, which are critical for success in a revenue-focused operations environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Quince careers page.

• Tailor your Resume: Highlight experience relevant to e-commerce, consumer brands, digital marketing asset creation, and regional adaptation. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant work, focusing on examples that demonstrate your skills in Figma, Adobe Creative Suite, motion graphics, and localization for EU/UK markets. Ensure case studies clearly articulate your process and impact.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on storytelling, quantifiable results, and your approach to solving design challenges in a performance-driven environment. Be ready to discuss specific projects in detail.

• Research Quince: Understand their M2C model, brand aesthetic, target audience, and recent campaigns. Prepare thoughtful questions about the team, culture, and role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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