Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Scale Army Careers

Location: Cairo, Egypt (Remote)

Job Type: CONTRACTOR

Category: Marketing & Creative Operations

Date Posted: June 05, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead visual brand identity and web presence across all digital touchpoints for a rapidly growing telehealth company.

• Develop and maintain a high-converting Webflow website, including landing pages and responsive design elements, ensuring brand consistency.

• Create engaging digital assets for advertising (Meta, etc.), social media, and email campaigns, focused on driving conversions.

• Leverage AI design and video tools to optimize creative production workflows and scale content output efficiently.

• Collaborate closely with cross-functional growth, lifecycle, and marketing teams to deliver polished and effective brand experiences.

📝 Enhancement Note: This role is positioned within Marketing & Creative Operations, focusing on the execution and optimization of brand assets and digital platforms to support growth initiatives. The emphasis on Webflow, AI tools, and conversion-focused design suggests a need for a designer who understands performance marketing principles and can translate them into visual execution.

📈 Primary Responsibilities

• Webflow Development & Maintenance:

  • Build, update, and maintain the primary Webflow website and associated sub-brand sites.
  • Design and implement high-converting landing pages tailored for specific marketing campaigns.
  • Ensure mobile responsiveness, optimal site performance, and adherence to brand guidelines across all web assets.
  • Integrate essential tracking scripts (analytics pixels, marketing automation tags) and third-party embeds.
  • Support the development of new brand sites as the company scales its portfolio.

• Brand & Creative Asset Creation:

  • Translate brand guidelines into visually compelling digital assets, including social media graphics, email headers, banners, and campaign visuals.
  • Design conversion-focused ad creative for platforms like Meta, ensuring brand consistency and campaign objectives are met.
  • Maintain and evolve the brand design system to support rapid growth and new initiatives.
  • Deliver creative assets to lifecycle and growth teams on time and to specification.

• Video & Motion Graphics Production:

  • Execute light video editing for social content, reels, and user-generated content (UGC) repurposing.
  • Utilize AI video tools (e.g., Runway, Kling, CapCut) to enhance creative production efficiency and explore new visual formats.
  • Produce basic motion graphics for social media posts and digital advertisements.

• AI & Workflow Optimization:

  • Proactively use AI design tools to accelerate asset creation and streamline design workflows.

  • Stay abreast of emerging AI creative technologies and Webflow advancements, recommending adoption where beneficial.

  • Identify opportunities for process improvement and automation within the design function.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design skills with a strong emphasis on Webflow development and the integration of AI tools for efficiency. This indicates a need for a versatile designer who can not only create aesthetically pleasing assets but also manage and optimize digital platforms for performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating core design competencies is paramount. Relevant fields of study could include Graphic Design, Digital Media, Web Design, or Marketing Communications.

Experience: Minimum of 3 years of progressive experience in brand design, digital design, or a closely related creative role, with a demonstrable track record of impactful visual execution.

Required Skills:

• Webflow Proficiency: Advanced skills in building, managing, and optimizing Webflow sites, including CMS, interactions, and responsive layouts.

• Figma Mastery: Expert-level proficiency in Figma for UI/UX design, wireframing, prototyping, and asset creation.

• Brand System Management: Proven ability to create, maintain, and evolve brand design systems.

• Digital Asset Creation: Expertise in designing for various digital channels, including social media, ads, and email marketing.

• Conversion-Focused Design: Understanding of design principles that drive user engagement and conversion rate optimization (CRO).

• Cross-Functional Collaboration: Ability to effectively partner with marketing, growth, and product teams.

• Project & Time Management: Strong organizational skills to manage multiple projects simultaneously and meet deadlines.

Preferred Skills:

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator is beneficial for broader asset creation.

• Video Editing: Experience with video editing software such as Premiere Pro, CapCut, or similar tools for social content.

• Motion Graphics: Basic understanding and ability to create simple motion graphics.

• AI Creative Tools: Familiarity and practical experience with AI design and video generation tools (e.g., Runway, Kling, Midjourney, ChatGPT for design ideation).

• DTC/Ecommerce/Health/Wellness Industry Experience: Prior work within these sectors is highly advantageous, demonstrating an understanding of their unique design needs and customer behaviors.

📝 Enhancement Note: The emphasis on Webflow and Figma, coupled with a preference for AI tools and DTC/telehealth experience, suggests the company is looking for a designer who can hit the ground running with modern digital marketing technologies and within a fast-paced, performance-oriented environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: Include 1-2 projects that demonstrate significant Webflow development work, highlighting CMS implementation, complex layouts, and responsive design. Detail your role and contributions.

• Conversion-Focused Landing Pages: Showcase examples of landing pages you designed or optimized, ideally with data or metrics indicating improved conversion rates.

• Digital Ad & Social Creative: Present a range of social media graphics and digital ad creatives, emphasizing campaign effectiveness and brand consistency.

• Brand System Examples: If available, include examples of brand guidelines you’ve worked with or helped develop, demonstrating your ability to maintain visual consistency.

• AI Tool Integration (Optional but Recommended): If you have examples where AI tools were used to accelerate or enhance design work, showcase these and explain the process.

Process Documentation:

• Be prepared to discuss your design process, from brief to final delivery, including how you approach client/stakeholder feedback and iterate on designs.

• Articulate how you manage design projects, prioritize tasks, and ensure timely delivery of assets.

• Explain your workflow for incorporating AI tools into your design process and how you ensure quality and brand alignment.

📝 Enhancement Note: A strong portfolio is critical for this role, particularly demonstrating practical experience with Webflow and a results-oriented approach to design. The ability to articulate process and show measurable impact will be key differentiators.

💵 Compensation & Benefits

Salary Range: The provided salary range is $1,500 - $2,700 USD per month.

• Methodology: This range is based on the provided salary data for a contractor role, considering the mid-level experience requirement (3+ years) and the specific skill set demanded (Webflow, Figma, AI tools). The specified locations (LATAM, Africa, Eastern Europe) are known for competitive contractor rates in the tech and creative industries.

• Regional Adjustment: While the role is remote, the salary is benchmarked against international contractor rates, potentially reflecting a global talent pool compensation strategy.

Candidates should research local market rates for comparable roles in their specific region to understand their earning potential relative to this range.

Benefits: As a contractor, benefits are typically not provided directly by the hiring company. However, candidates should clarify what is included:

• Potential for Long-Term Engagement: High performers may be offered extended contracts or opportunities for future projects.

• Flexible Work Schedule: While core hours are specified (9 AM - 5 PM EST), the contractor status may offer some flexibility outside of client-facing meeting times.

• Direct Impact: Opportunity to work on a fast-growing company and see direct impact of design work.

• Access to AI Tools: Potential access or reimbursement for AI tools used in the role.

Working Hours: 40 hours per week, with a requirement to be available during 9 AM - 5 PM EST (U.S. Eastern Standard Time). This is crucial for collaboration with U.S.-based clients and internal teams.

📝 Enhancement Note: As a contractor role, the compensation is presented as a monthly salary. It's important for candidates to understand that traditional benefits like health insurance, paid time off, and retirement contributions are typically not included and would need to be managed independently by the contractor. The specified working hours are a critical constraint for remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Health & Wellness Technology. This industry is characterized by rapid innovation, a focus on user experience, and a growing reliance on digital platforms to deliver services. The company is described as a "rapidly growing telehealth company," indicating a dynamic and evolving environment.

Company Size: Not explicitly stated, but the mention of "rapidly growing," "scaling," and supporting "new brands and initiatives" suggests a mid-to-large stage startup or a company undergoing significant expansion. This implies a need for adaptable processes and individuals who can thrive in a growth-oriented setting.

Founded: Not specified, but the context points to a company that is likely established enough to have existing brands and a growing portfolio, yet still in a phase of aggressive expansion.

Team Structure:

• Operations Focus: The role sits within a broader marketing and growth function, collaborating closely with growth, lifecycle, and marketing teams.

• Cross-functional Collaboration: High emphasis on working with diverse teams to ensure brand consistency and campaign effectiveness across all touchpoints.

• Remote-First Environment: The company operates with a fully remote team, necessitating strong communication and collaboration tools and practices.

Methodology:

• Data-Driven Approach: The company prioritizes "high-converting landing pages" and collaboration with "growth teams," indicating a focus on measurable results and data-informed decision-making.

• Agile & Fast-Moving: Described as a "creative, fast-moving, and collaborative" team, suggesting an environment where quick iteration and adaptation are valued.

• Brand-Centric Growth: The core objective is to enhance brand presence and user experience to drive company and new brand growth.

Company Website: https://careers.scalearmy.com/

📝 Enhancement Note: The company culture appears to be dynamic, remote-first, and focused on growth and performance, particularly in the telehealth sector. The Brand Designer role is central to executing this growth strategy through compelling visual communication and optimized digital platforms.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Mid-Level (3+ years experience). It involves significant ownership and execution responsibilities, particularly in Webflow development and creative asset production. It's a hands-on role with a clear focus on delivering tangible marketing and brand assets.

Reporting Structure: While not explicitly detailed, the Brand Designer will likely report to a Marketing Manager, Creative Lead, or Head of Growth, working closely with various marketing and growth specialists.

Operations Impact: The Brand Designer's work directly impacts customer acquisition and retention through visually appealing and high-converting digital assets. Their contributions to website design, landing pages, and ad creative are critical for the company's growth and the success of its telehealth services and new brand launches.

Growth Opportunities:

• Expanded Creative Ownership: As the company grows and launches new brands, there will be opportunities to take on more significant creative direction and visual strategy for these initiatives.

• Leadership in AI Adoption: Demonstrating proficiency and leading the adoption of AI tools in design workflows could lead to specialized roles or team leadership opportunities.

• Specialization in Webflow/CRO: Deepening expertise in Webflow development and conversion rate optimization can position the designer for more specialized roles in UX/UI or performance marketing design.

• Transition to Full-Time: If the company structure allows and performance is exceptional, there might be potential for conversion to a full-time role with benefits, depending on business needs.

📝 Enhancement Note: This role offers a solid platform for a mid-level designer to gain experience in a high-growth industry and with modern digital marketing tools. The growth potential lies in expanding ownership and becoming a key contributor to new brand initiatives and process optimization through technology.

🌐 Work Environment

Office Type: Fully Remote (Work from Home). This means candidates must have a suitable home office setup conducive to productivity and professional communication.

Office Location(s): The role is open to candidates in LATAM, Africa, and Eastern Europe, with specific mention of Cairo, Egypt. The company supports U.S. clients.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, requiring proficiency with remote collaboration tools (e.g., Slack, Zoom, Asana, Trello, Google Workspace).

• Tool Accessibility: Access to and proficiency with design software (Figma, Adobe CC) and web development platforms (Webflow) are essential. The company also encourages the use of AI creative tools.

• Team Interaction: While remote, regular interaction with cross-functional teams is expected, necessitating strong virtual communication skills and active participation in team meetings and discussions.

Work Schedule: A standard 40-hour work week is expected, with a critical requirement to align with 9 AM - 5 PM EST (U.S. Eastern Standard Time). This ensures real-time collaboration with U.S.-based clients and internal stakeholders. Flexibility may exist outside of these core hours, but availability during this window is non-negotiable.

📝 Enhancement Note: The remote, globally distributed nature of the team, coupled with the need to align with U.S. business hours, emphasizes the importance of self-discipline, excellent communication, and effective time management for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Application Form: Completion of the initial application form is the first step.

• Video Submission: Candidates are required to record a video showcasing their skill sets. This is a crucial part of the initial screening to assess communication, presentation style, and practical skills. Focus on demonstrating your Webflow capabilities, design aesthetic, and any experience with AI tools.

• Skills Assessment/Portfolio Review: Expect a deeper dive into your portfolio, potentially with a specific design challenge or a detailed walkthrough of past projects. Be prepared to discuss your process, design rationale, and how you approach problem-solving.

• Team/Hiring Manager Interview: A conversation with the hiring manager or relevant team members to assess cultural fit, collaboration style, and alignment with the company’s growth objectives.

Portfolio Review Tips:

• Highlight Webflow Expertise: Dedicate a significant portion of your portfolio to showcasing your Webflow projects. Detail the challenges you faced, your solutions, and the outcomes.

• Demonstrate Conversion Focus: For any landing page or ad creative examples, clearly articulate the goal and any impact on conversion rates or engagement. Use metrics where possible.

• Showcase AI Tool Usage: If you've used AI tools, explain how you used them – for ideation, asset generation, workflow optimization – and the benefits achieved.

• Concise & Visual: Ensure your portfolio is easy to navigate, visually appealing, and presents your best work clearly and concisely. Use case studies to tell a story about your projects.

• Video Walkthrough: Be ready to verbally walk through your portfolio, especially your Webflow and AI-related work, during the interview.

Challenge Preparation:

• Webflow Skills: Be prepared for a practical exercise or detailed questions about Webflow features, CMS, interactions, and responsive design.

• Design Principles: Sharpen your understanding of brand consistency, visual hierarchy, typography, color theory, and UX/UI principles.

• AI Tool Awareness: Be ready to discuss current AI trends in design and how you envision integrating them into your workflow.

• Communication: Practice articulating your design decisions, process, and the value you bring to a growth-focused team.

📝 Enhancement Note: The unique requirement for a video submission as part of the initial application is a key differentiator for this role. Candidates should invest time in creating a compelling video that directly addresses the skills and experience sought.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: The essential tool for UI/UX design, wireframing, prototyping, and collaborative design. Expect to use it extensively for all digital assets and web design.

• Webflow: The core platform for website development and maintenance. Proficiency is non-negotiable, covering page building, CMS, interactions, responsive design, and integrations.

Web Development & Integration:

• Webflow CMS: For managing dynamic content on the website.

• Third-Party Embeds: Experience integrating tools like analytics, marketing automation forms, CRMs, and other widgets.

Creative Production & Optimization:

• Adobe Creative Suite (Illustrator, Photoshop): While Figma is primary, these are beneficial for advanced image manipulation and vector graphics.

• Video Editing Software (Premiere Pro, CapCut): For light video editing of social content and ads.

• AI Creative Tools (Runway, Kling, CapCut, Midjourney, ChatGPT): Encouraged for scaling creative production, exploring new formats, and optimizing workflows.

Collaboration & Project Management:

• Slack/Microsoft Teams: For daily communication.

• Asana/Trello/Jira: For project management and task tracking.

• Google Workspace/Microsoft 365: For document creation, sharing, and collaboration.

📝 Enhancement Note: Proficiency in Figma and Webflow is paramount. The company's embrace of AI tools suggests a forward-thinking approach to design production, and candidates should be eager to leverage and experiment with these technologies.

👥 Team Culture & Values

Operations Values:

• Growth-Oriented: A strong emphasis on driving business growth through effective design and marketing strategies.

• Data-Informed: Decisions and creative approaches are expected to be informed by performance data and conversion metrics.

• Collaborative & Agile: A fast-paced environment that values teamwork, open communication, and the ability to adapt quickly to changing priorities.

• Innovation & Efficiency: Encouragement to explore new technologies, particularly AI, to improve workflows and creative output.

• Brand Consistency: A commitment to maintaining a polished and cohesive brand identity across all customer touchpoints.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and proactive communication through digital channels.

• Cross-Functional Partnerships: Working closely with marketing, growth, and lifecycle teams to align visual strategy with campaign goals.

• Feedback Integration: Openness to receiving and incorporating feedback from various stakeholders to refine designs and ensure alignment.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns and brand presence.

📝 Enhancement Note: The culture appears to be highly focused on tangible results, rapid iteration, and effective remote collaboration. Designers who are proactive, communicative, and data-aware will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Performance: Ensuring that creative assets are both on-brand and optimized for specific marketing objectives (e.g., high conversion rates for ads).

• Rapid Iteration in a Growth Environment: Keeping pace with the fast-moving nature of a growing company, which may involve frequent design updates and new campaign launches.

• Leveraging AI Effectively: Integrating new AI tools into an existing design workflow while maintaining quality, originality, and brand integrity.

• Remote Collaboration Across Time Zones: Effectively communicating and collaborating with team members and clients across different geographic locations and time zones.

Learning & Development Opportunities:

• Mastering Webflow & CRO: Deepening expertise in Webflow development and conversion rate optimization principles, potentially leading to specialized roles.

• AI Design Exploration: Gaining hands-on experience with cutting-edge AI creative tools and influencing their adoption within the company.

• Brand Strategy for New Ventures: Contributing to the visual identity and launch of new brands within the company’s portfolio.

• Performance Marketing Design: Developing a stronger understanding of how design directly impacts marketing KPIs and revenue.

📝 Enhancement Note: This role presents an excellent opportunity to develop highly sought-after skills in Webflow, performance-driven design, and AI integration within a dynamic, remote setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page. What are the key elements you consider?" (Focus on user flow, CTAs, visual hierarchy, and A/B testing considerations).

• "How do you ensure brand consistency across multiple digital touchpoints and campaigns, especially in a fast-growing company?" (Discuss brand guidelines, design systems, and collaboration with marketing teams).

• "Walk us through a project where you used AI tools to enhance your design workflow. What were the results?" (Be specific about the tools, the problem solved, and the impact).

• "How do you approach integrating feedback from different stakeholders, such as marketing, growth, and product teams?" (Emphasize active listening, seeking clarification, and finding solutions that balance different needs). Company & Culture Questions:

• "What interests you about working in the telehealth industry and for a rapidly growing company like ours?" (Research the company's mission and recent growth, and connect it to your career aspirations).

• "How do you stay organized and manage your time effectively when working remotely and juggling multiple projects?" (Highlight time management techniques, tools, and prioritization strategies).

• "Our team is fast-moving and collaborative. How do you contribute to a positive and productive team environment?" (Focus on proactive communication, willingness to help, and sharing knowledge). Portfolio Presentation Strategy:

• Webflow Focus: Begin by showcasing your strongest Webflow projects. Clearly articulate your role, the challenges, your solutions, and any measurable outcomes (e.g., improved load times, conversion rates).

• AI Integration: If you have examples, dedicate a segment to demonstrating how you've used AI tools. Explain the specific use case and the benefits derived.

• Conversion-Oriented Assets: Present ad creatives and landing pages with a focus on their strategic purpose and any performance data you can share.

• Concise Storytelling: For each project, tell a clear story: the problem, your approach, the solution, and the result. Keep explanations brief and impactful.

• Video Integration: If possible, integrate short video clips or screen recordings of Webflow interactions or AI tool outputs within your digital portfolio or be prepared to demonstrate them live.

📝 Enhancement Note: The interview process emphasizes practical skills (Webflow, AI) and a results-driven mindset. Be prepared to demonstrate your capabilities through your portfolio and articulate your strategic thinking in design and workflow optimization.

📌 Application Steps

To apply for this Brand Designer position:

• Complete the Application Form: Ensure all fields are accurately filled out, paying close attention to experience and skills.

• Record Your Skill Showcase Video: Prepare and record a compelling video highlighting your Webflow expertise, design aesthetic, and any experience with AI creative tools. This is a critical first step.

• Optimize Your Resume: Tailor your resume to emphasize your 3+ years of experience in brand and digital design, specifically calling out Webflow, Figma, AI tool usage, and any relevant industry experience (DTC, telehealth). Use keywords from the job description.

• Prepare Your Portfolio: Curate your portfolio to prominently feature your best Webflow projects, conversion-focused designs, and any examples of AI tool integration. Be ready to present and discuss these in detail.

• Research Scale Army Careers & Telehealth: Understand the company's mission, the telehealth industry landscape, and the importance of brand in this sector. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.