Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: InMarket

Location: Remote (US-Only)

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: October 03, 2026

Experience Level: 2-4 years

🚀 Role Summary

• Evolve and strengthen InMarket’s visual identity across all marketing channels and customer touchpoints, ensuring brand consistency and impact in a B2B environment.

• Develop compelling visual concepts and creative systems for marketing campaigns, product launches, and overarching brand initiatives that translate business objectives into engaging designs.

• Design polished, on-brand creative assets for a variety of marketing materials including digital platforms, social media, websites, sales collateral, and event experiences.

• Establish and maintain critical brand assets such as brand guidelines, design templates, and reusable visual elements to promote a cohesive brand presentation.

• Collaborate closely with cross-functional teams including Marketing, Content, Product, and Sales to translate complex ideas and business priorities into effective visual communication.

📝 Enhancement Note: This role is positioned within Marketing/Creative Operations, focusing on the visual execution and consistency of brand identity. The emphasis on AI tools and B2B environment suggests a need for designers adaptable to evolving creative technologies and capable of producing impactful visuals for a professional audience.

📈 Primary Responsibilities

• Brand Identity Evolution: Drive the enhancement and consistent application of InMarket’s visual identity across all marketing channels, digital platforms, sales enablement materials, and customer-facing touchpoints.

• Creative Concept Development: Conceptualize and develop innovative visual systems and creative strategies for marketing campaigns, new product launches, and strategic brand initiatives.

• Multi-Channel Asset Creation: Design and produce high-quality, on-brand creative assets for diverse marketing needs, including but not limited to: landing pages, presentations, one-pagers, sales collateral, event materials, social media graphics, and digital advertisements.

• Brand System Management: Create, maintain, and update comprehensive brand guidelines, design templates, and reusable visual assets to ensure brand consistency and operational efficiency across the organization.

• Cross-Functional Collaboration: Partner effectively with Content, Product, Sales, and Marketing teams to translate messaging, business objectives, and technical requirements into compelling and visually cohesive experiences.

• End-to-End Project Ownership: Manage design projects from initial ideation through final execution, demonstrating strong conceptual thinking, creative problem-solving, and the ability to balance aesthetic quality with business objectives.

• Creative Standards & Quality Assurance: Help establish and uphold creative standards, consistently improving the quality and visual coherence of all design outputs across the company.

• Innovation in Design: Explore and integrate new creative formats, design tools, and AI-enabled workflows to enhance design efficiency, effectiveness, and creative exploration.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution, typical for a mid-level Brand Designer. The inclusion of "AI-enabled workflows" and "B2B environment" indicates a forward-thinking approach to creative operations and a need for specialized skills in producing professional marketing collateral.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2–4 years of dedicated experience in brand design, graphic design, marketing design, or a closely related field, with a proven track record of successful campaign and brand asset development.

Required Skills:

• Portfolio Excellence: A strong, comprehensive portfolio showcasing exceptional visual design skills, strategic brand thinking, a keen eye for detail, and a robust understanding of brand systems.

• Design Fundamentals: Deep understanding of core design principles including typography, color theory, composition, visual hierarchy, and layout design.

• Brand Application: Proven ability to consistently apply a brand identity across a wide array of channels, formats, and marketing materials.

• Marketing Collateral Design: Experience designing various marketing assets such as websites/landing pages, presentations, sales collateral, digital campaigns, and event materials.

• Conceptual Thinking: Strong conceptualization skills, with the ability to translate briefs, business objectives, and messaging into clear, impactful visual directions.

• Project Ownership: Demonstrated ability to take ownership of design projects from concept to completion with minimal supervision and a proactive approach.

• Brand Guideline Proficiency: Experience working with, and ideally contributing to the development of, brand guidelines, design templates, and established design systems.

• Familiarity with Design Software: Proficiency in industry-standard design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar platforms.

• AI Tool Integration: Experience utilizing AI tools within a creative workflow or a strong, demonstrable interest in exploring and building AI-enabled design processes.

• Collaborative Mindset: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Preferred Skills:

• Digital Design Expertise: Experience with social content creation, motion graphics, or broader digital design aesthetics.

• Industry Experience: Familiarity or experience within the AdTech, MarTech, SaaS, data, media, or broader technology sectors.

• Motion Graphics/Video: Experience with motion graphics, animation, or video editing for marketing purposes.

📝 Enhancement Note: The experience requirement is specific (2-4 years), indicating a mid-level role. The emphasis on AI tools and B2B/AdTech experience suggests a preference for candidates who are not only skilled designers but also adaptable to technological advancements and industry-specific nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Identity Case Studies: Showcase examples of how you've developed or evolved brand identities, demonstrating strategic thinking, consistency, and creative execution across various touchpoints.

• Marketing Campaign Examples: Include projects where you've designed integrated marketing campaigns, highlighting your ability to translate objectives into compelling visual narratives for B2B audiences.

• System Design & Application: Present work that demonstrates your understanding and application of design systems, brand guidelines, and templates, emphasizing reusability and consistency.

• Cross-Functional Project Examples: Illustrate projects where you collaborated with other departments (e.g., Product, Sales, Content) to achieve a common goal through design.

• Process Documentation: Briefly outline your design process for key projects, including initial research, concept development, iteration, and final execution.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've structured your design workflow to maximize efficiency and creative output, particularly in fast-paced environments.

• System Implementation: Detail your approach to implementing or contributing to design systems, focusing on scalability, maintainability, and collaborative use.

• Performance Metrics: Where possible, include metrics or qualitative feedback demonstrating the impact of your design work on campaign performance, brand perception, or user engagement.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also strategic thinking, understanding of brand systems, and the ability to document and communicate the design process and its impact, particularly in a B2B and technologically evolving context.

💵 Compensation & Benefits

Salary Range: For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, and Massachusetts, the targeted base salary range for this role is $80,000 - $90,000 annually.

Benefits:

• Competitive salary and stock options

• Flexible vacation policy

• Comprehensive medical and dental insurance

• Flexible Spending Account (FSA)

• Company-matched 401(k)

• Unlimited Paid Time Off (PTO) - within reason, encouraging work-life balance

• Access to talented co-workers and management for professional growth

• Agile Development Program for continuous learning and professional development

• Paid Paternity & Maternity Leave

Working Hours: The role is structured around a standard 40-hour work week, with the flexibility inherent in a remote position. Occasional flexibility may be required for critical project deadlines or cross-time zone collaborations.

📝 Enhancement Note: The salary range is explicitly provided for specific US regions, indicating a commitment to transparency. The benefits package is robust, including typical offerings alongside professional development and generous PTO, aligning with a modern, employee-centric approach to compensation for creative roles. The "Unlimited PTO (Within reason)" suggests a trust-based culture for managing workload and personal time.

🎯 Team & Company Context

🏢 Company Culture

Industry: InMarket operates within the AdTech and MarTech sector, specializing in 360-degree consumer intelligence and real-time marketing activation. They leverage proprietary data to help brands build audiences, activate media, and measure return on ad spend, with a focus on AI-driven insights and performance.

Company Size: InMarket is a growing company, indicated by its need for remote talent across the US and its diverse benefits package. The size implies a dynamic environment where individual contributions can have a significant impact, but also one that requires established processes and clear communication channels.

Founded: Founded in 2010, InMarket has over a decade of experience in the market, establishing itself as a leader in its niche. This history suggests a stable yet evolving company that has successfully navigated industry changes and technological advancements.

Team Structure:

• Marketing & Creative: The Brand Designer will likely be part of a broader Marketing team, potentially working closely with content creators, campaign managers, and digital marketers.

• Cross-Functional Collaboration: A key aspect of this role involves close collaboration with Product, Sales, and Content teams, indicating an integrated approach to Go-To-Market strategies.

• Reporting: While not explicitly stated, the Brand Designer would likely report to a Marketing Manager, Creative Director, or Head of Marketing, overseeing brand consistency and creative execution.

Methodology:

• Data-Driven Marketing: InMarket's core business is built on data and performance measurement (e.g., ROAS, attribution platforms), suggesting that design decisions should ideally be informed by insights and aimed at measurable outcomes.

• AI Integration: The company emphasizes its AI-forward approach, indicating a culture that embraces technological innovation and seeks to leverage AI for efficiency and effectiveness in all areas, including creative workflows.

• Agile & Iterative: The mention of an "Agile Development Program" implies a company culture that values continuous learning, adaptation, and iterative improvement in processes and output.

Company Website: https://www.inmarket.com/

📝 Enhancement Note: Understanding InMarket's position as a data-driven AdTech/MarTech company is crucial. The Brand Designer will need to create visuals that resonate within a B2B context, often translating complex data or technology into clear, professional, and persuasive designs. The emphasis on AI suggests a need for designers who are curious and open to integrating new technologies into their practice.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer. It requires 2-4 years of experience, indicating an individual contributor role with significant responsibility for executing brand strategy and creating marketing assets. The role is hands-on, demanding both creative vision and strong execution skills.

Reporting Structure: The Brand Designer will likely report into the Marketing department, potentially to a Marketing Manager or a Creative Lead. They will collaborate extensively with other marketing functions (Content, Campaign Management) as well as Product and Sales teams. This structure emphasizes cross-functional teamwork and alignment with broader business goals.

Operations Impact: The Brand Designer's impact is crucial for InMarket's Go-To-Market strategy. By shaping the visual identity and creating compelling marketing materials, this role directly influences brand perception, lead generation, sales enablement, and customer engagement. Strong brand design can enhance trust, professionalism, and memorability in a competitive B2B technology market. The ability to translate complex data and technology concepts into accessible visuals is key to their operational impact.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of brand design, such as digital branding, AI-assisted design, or motion graphics, by taking on specialized projects or utilizing company learning resources.

• Brand Strategy Contribution: As the designer gains experience and understanding of InMarket’s business, there's potential to contribute more significantly to strategic brand development and evolution.

• Leadership Potential: With demonstrated success and growth, potential pathways could lead to Senior Brand Designer, Art Director, or Creative Lead roles within the marketing organization.

• Cross-Functional Exposure: Working closely with Product and Sales teams provides opportunities to understand different facets of the business and potentially transition into roles with broader marketing or product marketing responsibilities.

• Industry Expertise: Continued exposure to AdTech/MarTech trends and AI in creative workflows can position the designer as an expert in a rapidly evolving field.

📝 Enhancement Note: The growth analysis focuses on how a Brand Designer contributes to operational success and what career progression looks like within a tech-focused marketing team. The emphasis on AI and B2B context offers specific avenues for development and specialization.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their home office within the United States. This offers maximum flexibility in terms of location and work-life integration.

Office Location(s): Remote (US-Only). Candidates must be based within the United States. Specific time zone alignment (e.g., America/Chicago mentioned in derived data) might be beneficial for team collaboration but is not a strict requirement for all remote roles.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a professional and productive home office environment conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: The team relies heavily on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication, feedback, and workflow management.

• Design Software Access: Access to and proficiency with necessary design software (Figma, Adobe Creative Suite) is essential, typically provided or supported by the company.

• Team Interaction: While remote, opportunities for team interaction will occur through scheduled virtual meetings, brainstorming sessions, and informal check-ins, fostering a sense of connection despite physical distance.

Work Schedule: The standard work schedule is approximately 40 hours per week. While remote work offers flexibility, maintaining consistent availability during core business hours for meetings and collaborative tasks is expected. The "Unlimited PTO" policy suggests a culture that trusts employees to manage their time effectively to meet project demands while ensuring personal well-being.

📝 Enhancement Note: The remote nature of the role is a key aspect. The description focuses on the implications for workspace, collaboration tools, and the need for self-discipline and effective virtual communication, all critical for success in a remote creative operations role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review applications, focusing on experience, skills, and portfolio relevance.

• Portfolio Review & Discussion: Candidates will be asked to present their portfolio, discussing key projects, design process, brand thinking, and how they've handled challenges. This stage will assess visual design skills, conceptual thinking, and communication abilities.

• Hiring Manager Interview: A deeper dive into experience, role expectations, collaboration style, and cultural fit with the marketing team. This may include scenario-based questions related to brand challenges or campaign development.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Sales, or Content teams to evaluate collaboration effectiveness and understanding of business objectives.

• Design Challenge (Potential): A small, timed design exercise or take-home project may be assigned to assess practical design skills, problem-solving approach, and ability to execute within constraints.

• Final Interview/Offer: Discussions with senior leadership for final approval and offer extension.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the role's requirements (B2B, brand identity, marketing campaigns, AI integration).

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, your solutions, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Highlight Brand Thinking: Emphasize your understanding of brand strategy, how you applied it visually, and how you ensured consistency across different touchpoints.

• Showcase Process: Briefly explain your design process – from research and ideation to iteration and final execution. This demonstrates your methodology and problem-solving approach.

• Address AI Integration: If you have experience with AI tools, showcase a project where you leveraged them and explain the benefits. If not, be prepared to discuss your interest and how you envision integrating AI into your workflow.

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, your collaboration style, and your understanding of InMarket's brand.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints.

• Focus on Strategy: Even for a small task, think about the strategic reasoning behind your design choices. Why this color? Why this layout?

• Time Management: Practice executing design tasks within a limited timeframe. Prioritize essential elements.

• Presentation Clarity: Be ready to present your solution concisely, explaining your thought process and design decisions.

📝 Enhancement Note: This section provides actionable advice specifically tailored for operations roles applying for design positions. The emphasis on portfolio presentation, process documentation, and handling potential design challenges is critical for candidates to showcase their operational capabilities in a creative context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Proficiency is expected for UI/UX design, landing pages, and presentation assets.

• Adobe Creative Suite: Including Photoshop (image editing, mockups), Illustrator (vector graphics, logos, icons), and InDesign (layout for print collateral, presentations, one-pagers).

• Prototyping Tools: Potentially InVision, Marvel, or Figma's built-in prototyping features for demonstrating interactive designs.

Analytics & Reporting:

• While not a primary design tool, an understanding of how design impacts analytics is beneficial. Familiarity with tools that track website performance (e.g., Google Analytics) or campaign engagement can inform design decisions. CRM & Automation:

• Understanding how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) are used to deploy marketing campaigns can help designers create assets that integrate seamlessly with these systems. AI & Emerging Technologies:

• AI Design Tools: Familiarity with AI-powered design assistants or platforms (e.g., Midjourney for concept generation, AI-enhanced editing tools) is highly valued, reflecting InMarket's AI-forward approach.

• Collaboration Platforms: Slack, Zoom, Google Workspace (Docs, Slides), Asana or similar project management tools for communication and workflow management.

📝 Enhancement Note: This section highlights the core design software expected for a Brand Designer. The inclusion of AI tools and collaboration platforms emphasizes the modern, tech-enabled nature of the role and InMarket's operational approach to creative work.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to maintaining a strong, consistent, and professional brand identity across all touchpoints, ensuring InMarket is perceived as a leader in its field.

• Data-Informed Creativity: While creative, design decisions should ideally be informed by data and performance metrics, aligning with InMarket's data-driven marketing philosophy.

• Efficiency & Automation: Embracing tools and processes, including AI, to streamline workflows, enhance productivity, and deliver high-quality work efficiently.

• Collaboration & Communication: A proactive approach to working with cross-functional teams, valuing open communication, constructive feedback, and shared goals.

• Innovation & Adaptability: A curiosity and willingness to explore new design trends, technologies (especially AI), and methodologies to stay ahead in a dynamic industry.

Collaboration Style:

• Cross-Functional Partnership: Emphasis on building strong working relationships with Marketing, Content, Product, and Sales teams to ensure design efforts are aligned with broader business strategies and requirements.

• Feedback Integration: An open culture for giving and receiving constructive feedback on design work, fostering continuous improvement and iterative development.

• Knowledge Sharing: Encouraging the sharing of design insights, best practices, and learnings from projects across the team and organization.

• Proactive Problem-Solving: A collaborative approach to identifying and resolving design challenges, working together to find the most effective solutions.

📝 Enhancement Note: This section translates InMarket's company values into specific expectations for a Brand Designer within a creative operations context, highlighting the importance of data, efficiency, and collaboration in their daily work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual marketing campaigns are visually distinct and engaging while strictly adhering to InMarket's core brand guidelines.

• Translating Technical Concepts: Effectively visualizing complex AdTech/MarTech concepts and data-driven insights into clear, compelling, and accessible designs for a B2B audience.

• Remote Collaboration Dynamics: Mastering effective communication and collaboration within a fully remote team, ensuring alignment and timely delivery without in-person interaction.

• Integrating AI into Workflow: Learning to leverage AI tools effectively and ethically within the design process to enhance efficiency and creativity, while maintaining human oversight and artistic control.

• Pacing in a Fast-Growing Company: Adapting to the fast pace and evolving priorities often found in growing technology companies, managing multiple projects simultaneously.

Learning & Development Opportunities:

• AI Design Workshops & Training: Access to resources and training focused on leveraging AI tools for design ideation, asset generation, and workflow optimization.

• AdTech/MarTech Industry Insights: Opportunities to learn about the nuances of the advertising technology and marketing technology landscape, informing design strategies.

• Advanced Design Skill Development: Potential for training in specialized areas like motion graphics, UI/UX design for specific platforms, or advanced brand system development.

• Mentorship Programs: Access to senior designers or marketing leaders for guidance on career progression, skill enhancement, and strategic thinking.

• Industry Conferences & Webinars: Opportunities to attend relevant design or marketing technology events to stay abreast of industry trends and network.

📝 Enhancement Note: This section addresses potential hurdles and professional development avenues, framing them as growth opportunities. It specifically calls out the challenges related to AI integration and B2B/AdTech context, offering targeted growth paths.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple visual. What was your process, and what was the outcome?" (Assesses ability to simplify complex information, crucial for AdTech/MarTech).

• "How do you approach maintaining brand consistency across diverse marketing materials, especially when working remotely?" (Evaluates understanding of brand systems and remote collaboration).

• "Walk us through a successful marketing campaign you designed. What were the objectives, your role, the creative challenges, and the results?" (Tests campaign design experience and ability to articulate impact).

• "How do you envision using AI tools to enhance your design workflow and creative output?" (Gauges familiarity with or interest in AI in design). Company & Culture Questions:

• "What interests you about InMarket's brand and our position in the AdTech/MarTech industry?" (Assesses research and genuine interest).

• "Describe your ideal collaboration style with marketing, product, and sales teams." (Evaluates teamwork and cross-functional communication skills).

• "How do you stay updated on design trends and new technologies, particularly in a remote setting?" (Tests proactivity and continuous learning).

• "What does 'data-informed creativity' mean to you in the context of brand design?" (Connects design to InMarket's data-driven ethos). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, improved conversion rates, positive feedback) to demonstrate the effectiveness of your designs.

• Highlight Brand System Application: Explicitly show how you applied brand guidelines and maintained consistency.

• Showcase AI Usage (If Applicable): Clearly label any work that utilized AI tools and explain the specific benefits or efficiencies gained.

• Be Ready for Critique: View feedback as a collaborative process. Explain your rationale but be open to discussing alternative approaches.

• Keep it Concise: Focus on the most relevant projects and speak to them clearly and efficiently.

📝 Enhancement Note: This preparation guide is designed to help operations-minded candidates anticipate questions that probe their strategic thinking, technical skills (design tools, AI), and ability to integrate into a data-driven, collaborative, and remote work environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strong brand identity development, marketing campaign design, and experience with B2B technology or SaaS. Specifically, showcase any work involving AI tools or complex data visualization.

• Resume Optimization: Ensure your resume clearly articulates your 2-4 years of relevant experience, highlights proficiency in key design tools (Figma, Adobe Suite), and uses keywords found in the job description (e.g., visual identity, brand systems, marketing collateral, AI-enabled workflows).

• Prepare Your Narrative: Practice presenting your portfolio. Be ready to discuss your design process, strategic thinking behind your choices, collaboration experience, and how you've handled challenges, especially those related to remote work or technical subject matter.

• Research InMarket: Familiarize yourself with InMarket's current brand, products, and market position. Understand their emphasis on data, AI, and their role in the AdTech/MarTech space to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.