Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Greenlight Financial Technology

Location: Remote (US-based)

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: October 1, 2026

Experience Level: Mid-Level (1-3 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute compelling visual assets across Greenlight’s brand and product ecosystem to enhance customer acquisition, engagement, and retention strategies.

• Develop and maintain a cohesive visual brand identity that resonates with families, clearly communicates product offerings, and differentiates Greenlight in a competitive market.

• Collaborate with cross-functional teams, including marketing, product management, and creative directors, to translate creative briefs into impactful visual solutions.

• Leverage contemporary design aesthetics and emerging technologies to bring surprise and delight to marketing campaigns, product launches, and customer communications.

• Ensure consistency and cohesion across all brand touchpoints by building upon existing design guidelines and identifying opportunities for fresh visual expression.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities and required skills indicate a strong alignment with marketing operations and creative operations, focusing on the execution and consistency of brand assets across various GTM channels. The role requires not just creative flair but also a systematic approach to brand application.

📈 Primary Responsibilities

• Conceptualize and design engaging visual assets for customer acquisition, engagement, and retention initiatives, including marketing campaigns, product launch materials, website landing pages, emails, and social media content.

• Create visually appealing in-app content, company swag, presentation decks, and direct mailers that align with Greenlight’s brand identity and strategic objectives.

• Utilize motion graphics and animation to enhance storytelling, capture viewer attention, and improve user engagement across digital platforms.

• Drive brand consistency and cohesion by rigorously applying established design guidelines and proactively identifying opportunities for innovative visual expression.

• Partner closely with marketing managers, product managers, creative directors, strategists, copywriters, and other designers to ensure creative output aligns with briefs, business objectives, and overall brand strategy.

📝 Enhancement Note: The responsibilities emphasize the execution and application of brand guidelines across diverse marketing and product touchpoints, highlighting the operational aspect of brand management within a GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring this level of design expertise and portfolio strength.

Experience: 1-3 years of professional design experience, preferably within a creative agency or a design-led in-house team, with a demonstrated history of contributing to brand development and execution.

Required Skills:

• Proven ability to design compelling visual assets across a range of mediums, including layout, typography, color theory, and form.

• Advanced proficiency in Figma for collaborative design and prototyping.

• Expert command of the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Strong understanding of visual brand identity principles and the ability to apply and evolve them.

• Demonstrated experience in creative storytelling and translating complex ideas into clear, engaging visuals.

• Excellent attention to detail, ensuring accuracy and adherence to brand guidelines.

• Strong visual and verbal communication skills, essential for effective team collaboration.

• Familiarity with contemporary design aesthetics and current digital marketing trends. Preferred Skills:

• Working knowledge of AfterEffects for motion graphics and animation.

• Experience designing for print and creating press-ready mechanical files.

• Familiarity with design systems and their application in maintaining brand consistency at scale.

• Ability to incorporate and leverage motion design to enhance user experience and storytelling.

• Experience working within a fast-paced, iterative design environment.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and motion graphics, alongside the requirement for a strong portfolio, points to a need for a technically proficient designer capable of executing complex visual strategies. The "nice to have" for print design suggests a role that bridges digital and traditional marketing channels.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency in layout, typography, color, form, and storytelling.

• Include examples of how you have applied and maintained visual brand identity across different marketing and product touchpoints.

• Present case studies that highlight your ability to work within design systems and ensure brand cohesion.

• Clearly articulate your design process, from initial concept to final execution, for at least 2-3 distinct projects.

• Demonstrate experience with motion graphics or animation, if applicable, showcasing your ability to leverage movement for engagement. Process Documentation:

• Detail your approach to translating creative briefs into actionable design concepts.

• Explain your workflow for collaborating with cross-functional teams (marketing, product, copywriters) to ensure alignment and deliver on project objectives.

• Describe how you ensure brand consistency and identify opportunities for visual innovation within established guidelines.

• Illustrate your process for iterating on designs based on feedback and achieving desired business outcomes.

📝 Enhancement Note: A robust portfolio is critical, emphasizing not just aesthetic output but also the designer's process, ability to work within constraints (brand guidelines, design systems), and collaborative approach. The role requires demonstrating how design drives business objectives.

💵 Compensation & Benefits

Salary Range: Based on the provided information for NY, CA, WA: $85,000 - $110,000 USD per year. For CO:$85,000 - $100,000 USD per year. These ranges are estimates and will vary based on the candidate's specific location within these states, experience level, and skill set.

Benefits:

• Discretionary performance bonus, offering potential for additional compensation based on individual and company performance.

• Equity rewards, providing ownership and a stake in the company's success.

• Comprehensive medical benefits package.

• 401K match, supporting long-term financial planning and retirement savings.

• Additional benefits are implied but not explicitly detailed, typical for a full-time role in a tech company.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. Given the remote nature, flexibility may be offered, but responsiveness during core business hours for cross-functional collaboration is crucial.

📝 Enhancement Note: The salary ranges provided are specific to certain US states and reflect mid-level designer compensation in the tech industry. The inclusion of equity and a discretionary bonus suggests a performance-driven culture. The note about continuous compensation evaluations indicates a commitment to competitive pay.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / Family Technology. Greenlight operates at the intersection of finance, technology, and family life, offering a unique market position.

Company Size: The description implies a growing company, with "more than 6.5 million family members trusting Greenlight." The actual employee count is not directly stated but is likely in the hundreds, indicating a mid-sized, dynamic organization.

Founded: The company's founding date is not provided but is implied to be recent enough to have achieved significant user growth and product development in a competitive FinTech landscape.

Team Structure:

• The Design team likely includes a mix of specialists (e.g., UI/UX, Brand, Motion) and generalists, reporting to a Creative Director or Head of Design.

• This role will involve close collaboration with marketing managers, product managers, copywriters, and potentially engineering teams.

• As a remote role, communication and collaboration tools are essential for team cohesion and project execution. Methodology:

• Greenlight emphasizes a data-driven approach to product development and marketing, aiming to understand and serve the needs of families effectively.

• The company culture values innovation, collaboration, and a strong mission-driven focus on helping families.

• Design processes are expected to be iterative, incorporating feedback and aiming for measurable impact on customer acquisition and engagement.

Company Website: Greenlight.com

📝 Enhancement Note: The company's mission to support families in financial literacy and management is a key cultural driver. The FinTech sector demands a focus on security, user experience, and clear communication, which will influence the design team's priorities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer. It requires 1-3 years of experience, indicating a step beyond entry-level design positions, with expectations for independent work on defined projects and contributions to larger campaigns. The role demands a solid understanding of brand systems and the ability to execute complex designs.

Reporting Structure: The Brand Designer will likely report to a Senior Designer, Design Lead, or Creative Director within the marketing or product design team. This structure facilitates mentorship and oversight on creative output and brand consistency.

Operations Impact: The Brand Designer directly impacts the company's market perception and customer acquisition efforts. Their work is crucial for creating compelling marketing materials, ensuring a consistent brand experience across all touchpoints, and ultimately driving user growth and engagement. Effective brand design can significantly influence conversion rates for marketing campaigns and product adoption.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in motion graphics, digital marketing design, or specific product design areas.

• Leadership: Potential to grow into a Senior Brand Designer role, taking on more complex projects, mentoring junior designers, and contributing more strategically to brand direction.

• Skill Development: Continuous learning in emerging design technologies, tools, and industry trends, supported by the company through potentially providing access to courses, workshops, or conferences.

📝 Enhancement Note: The role offers a clear path for growth within a design specialization or towards broader creative leadership, particularly within a growing FinTech company. The emphasis on cross-functional collaboration prepares designers for more strategic roles.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility for the designer to work from their preferred location within the US.

Office Location(s): While remote, the salary ranges suggest a focus on US-based talent, potentially with specific considerations for higher cost-of-living areas (NY, CA, WA) versus others (CO). Candidates should confirm if there are any specific geographic requirements within the US.

Workspace Context:

• As a remote employee, the designer will be responsible for setting up their own ergonomic workspace.

• Access to company-provided software licenses (Figma, Adobe Creative Suite) and collaboration tools (e.g., Slack, Zoom, project management software) is expected.

• The remote setup necessitates proactive communication and engagement with team members to foster a sense of connection and collaboration.

Work Schedule: The standard 40-hour work week is typical, with potential for some flexibility. However, given the collaborative nature of design and marketing, aligning with core business hours for meetings and real-time feedback sessions will be important.

📝 Enhancement Note: The fully remote nature of the role requires strong self-discipline, excellent communication skills, and proactive engagement with team members and project stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios to assess relevant experience and design skills.

• Portfolio Review & Interview: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and problem-solving approaches. This stage will likely involve a conversation with a hiring manager or senior designer.

• Design Challenge/Case Study: Candidates may be asked to complete a small design exercise or present a more detailed case study of a past project, demonstrating their process, creativity, and ability to meet specific objectives.

• Cross-functional Interview: An opportunity to meet with team members from marketing, product, or other departments to assess collaboration skills and cultural fit.

• Final Interview: Potentially with a higher-level manager or executive to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Quality over quantity.

• Tell a Story: For each project, clearly outline the problem, your role, your process, the solution, and the impact (quantifiable if possible).

• Highlight Process: Demonstrate your thinking, not just the final output. Show sketches, wireframes, iterations, and rationale.

• Brand Systems Focus: For this role, emphasize examples where you've applied or contributed to brand guidelines or design systems.

• Motion Graphics: If you have motion design experience, include examples that showcase your skills and how they enhance storytelling or user engagement.

• Technical Proficiency: Be ready to discuss your proficiency with Figma and Adobe Creative Suite in detail.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, thoroughly understand the objectives, target audience, and constraints.

• Focus on Process: Even with a short turnaround, document your thought process, research (if applicable), and design decisions.

• Brand Alignment: Ensure any creative output aligns with Greenlight's brand identity and mission.

• Presentation: Be prepared to present your work clearly and concisely, articulating your rationale and strategic thinking.

📝 Enhancement Note: The application process will heavily rely on the candidate's portfolio to demonstrate practical skills and strategic thinking. Be prepared to articulate your design process and its connection to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, prototyping, and collaborative design. Expect advanced usage for component libraries and design systems.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of marketing collateral, presentations, and print materials.

• AfterEffects (Preferred): For motion graphics, animation, and creating dynamic visual content.

Analytics & Reporting: While not a direct responsibility, understanding how design impacts metrics (e.g., conversion rates, engagement) is beneficial. Familiarity with analytics platforms like Google Analytics or product analytics tools may be helpful for understanding campaign performance.

CRM & Automation: Not directly applicable to this role, but awareness of how marketing campaigns are executed through CRM or marketing automation platforms (e.g., HubSpot, Marketo) can provide context for design needs.

📝 Enhancement Note: Proficiency in Figma and the core Adobe Creative Suite is non-negotiable. AfterEffects is a significant plus, indicating a growing need for dynamic visual content.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Greenlight's mission of helping families manage finances and life together. This should be reflected in the designer's approach to creating empathetic and effective communications.

• Collaboration: Emphasis on working effectively with cross-functional teams, valuing diverse perspectives, and contributing to a positive team environment.

• Innovation & Agility: A culture that encourages new ideas, embraces experimentation, and adapts quickly to market changes and user needs.

• Data-Informed: While creative, decisions should be informed by data and user insights to ensure maximum impact and effectiveness.

• User-Centricity: A deep understanding of and focus on the needs and experiences of families using Greenlight's products.

Collaboration Style:

• Proactive Communication: Essential for a remote team, involving regular check-ins, clear updates, and active participation in team discussions.

• Feedback Integration: Openness to receiving and providing constructive feedback to improve designs and processes.

• Cross-functional Partnership: Working closely with marketing, product, and other teams to ensure brand consistency and achieve shared goals.

• Shared Ownership: A sense of collective responsibility for the brand's success and a willingness to support team members.

📝 Enhancement Note: The company culture is built around its mission, emphasizing collaboration, innovation, and a user-centric approach. Remote employees must be adept at proactive communication and integration into team workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while continuously introducing fresh, engaging creative for diverse campaigns and product updates.

• Remote Collaboration: Effectively collaborating and building strong working relationships with team members and stakeholders across different locations and time zones.

• Rapid Iteration: Adapting quickly to evolving project requirements, market trends, and feedback in a fast-paced FinTech environment.

• Measuring Design Impact: Quantifying the direct impact of design work on key business metrics like customer acquisition, engagement, and retention.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to master advanced features in Figma, AfterEffects, or explore new design software and plugins.

• Brand Strategy Contribution: Growing from execution to contributing more strategically to brand guidelines, campaign concepts, and overall brand direction.

• Industry Trends: Staying abreast of the latest in FinTech marketing, family tech, and design aesthetics through industry publications, webinars, and conferences.

• Cross-functional Exposure: Gaining a deeper understanding of marketing operations, product development, and business strategy through close collaboration.

📝 Enhancement Note: This role offers a chance to hone skills in a dynamic, mission-driven environment, facing common challenges of balancing brand integrity with creative evolution and remote teamwork.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on your process for adhering to brand while still innovating.)

• "How do you ensure your designs effectively communicate the intended message to a specific target audience, like families?" (Highlight your understanding of audience empathy and communication strategy.)

• "Walk us through your process for developing visual assets for a marketing campaign from brief to final delivery." (Emphasize your workflow, collaboration, and problem-solving.) Company & Culture Questions:

• "What excites you about Greenlight's mission and our focus on families?" (Show genuine interest and alignment with the company's purpose.)

• "How do you approach collaboration with non-designers (e.g., marketing managers, product managers)?" (Demonstrate your communication and teamwork skills.)

• "How do you stay updated on design trends, especially within the FinTech or family tech space?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the challenge, your role, your process, the solution, and the results. Use a consistent format.

• Highlight Brand System Application: Explicitly show how you applied or contributed to brand guidelines, design systems, or brand consistency.

• Demonstrate Technical Skill: Be ready to discuss your use of Figma, Adobe Suite, and any motion design tools. If asked, you might be able to share your screen and walk through a file.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, engagement lift).

• Enthusiasm for Mission: Connect your design choices back to how they serve Greenlight's mission and target audience.

📝 Enhancement Note: Prepare to discuss your design process in detail, showcase how you apply brand systems, and articulate how your work drives business objectives. Demonstrating enthusiasm for Greenlight's mission is also key.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Customize Your Resume: Tailor your resume to highlight experience with brand design, visual identity, Figma, Adobe Creative Suite, and any motion graphics work. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase your skills in layout, typography, brand application, and storytelling. Ensure it's easily accessible (e.g., a personal website or a dedicated portfolio platform).

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your design process, problem-solving, and the impact of your work. Be ready to discuss your experience with brand systems and cross-functional collaboration.

• Research Greenlight: Familiarize yourself with Greenlight's products, mission, and current marketing efforts. Understand their brand aesthetic and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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