Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Cyera

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: October 28, 2026

Experience Level: 3+ Years Professional Experience

🚀 Role Summary

• Spearhead the strategic development and execution of brand design initiatives across diverse platforms, including digital, physical, and event-based touchpoints.

• Drive the evolution of Cyera's visual identity by applying and extending established brand systems, ensuring consistency and impact in all creative outputs.

• Collaborate cross-functionally with marketing, product, and content teams to translate complex ideas into compelling and memorable visual experiences.

• Leverage cutting-edge AI tools to enhance the creative process, optimize design workflows, and explore innovative design solutions.

• Contribute to a dynamic global brand design team, fostering a culture of strong ideas, thoughtful craft, and continuous brand advancement.

📝 Enhancement Note: This role is positioned within a high-growth B2B SaaS company operating in the AI and data security sector. The Brand Designer will play a crucial role in shaping the company's external perception and internal brand cohesion. Emphasis is placed on applying and evolving an existing brand system, indicating a need for both adherence to guidelines and creative innovation. The integration of AI tools into the design process is a key differentiator, suggesting a forward-thinking team embracing new technologies.

📈 Primary Responsibilities

• Own end-to-end brand design projects, from initial concept ideation to final execution across all relevant channels.

• Develop compelling visual concepts for marketing campaigns, product launches, corporate events, social media content, website updates, and internal communications.

• Meticulously apply and strategically evolve Cyera’s established visual identity system, ensuring brand consistency and recognizability across all touchpoints.

• Create distinct campaign-specific graphic languages by expertly utilizing typography, imagery, illustration, iconography, and color palettes.

• Partner closely with cross-functional stakeholders, including marketing, product, content, and events teams, to thoroughly understand project briefs, explore creative directions, and bring strategic visions to life.

• Proactively integrate and experiment with emerging AI tools (e.g., Claude, ChatGPT, image-generation tools) to enhance ideation, prototyping, iteration, and overall design workflow efficiency.

• Clearly and confidently present design work, articulate strategic rationale, and actively participate in design critiques and collaborative creative discussions.

• Collaborate with production partners, fabricators, or external agencies to ensure high-quality execution of brand assets in both digital and physical formats.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution. The emphasis on "applying and evolving" the visual system suggests that while adherence to brand guidelines is paramount, there's also an expectation for the designer to contribute creatively to its growth. The explicit mention of AI tools indicates that proficiency and experimentation in this area are not just preferred but expected as part of the core job function.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for roles of this nature, providing a foundational understanding of design principles.

Experience: Minimum of 3 years of professional experience in brand design, visual communication, or a closely related creative field. This experience should be demonstrated through a robust portfolio showcasing conceptual thinking and high-quality execution across various media.

Required Skills:

• Proven ability to develop strong visual concepts that can be extended across multiple formats and touchpoints.

• Exceptional command of typography, composition, visual hierarchy, and narrative storytelling through design.

• High proficiency in industry-standard design software: Figma, Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

• Demonstrated experience and comfort using modern creative tools and workflows.

• Practical experience and a proactive approach to utilizing AI tools such as Claude, ChatGPT, image-generation tools, or similar platforms within the design and ideation process.

• Ability to effectively work within an established brand system, understanding its core principles and identifying strategic opportunities for expansion.

• Capacity to manage projects from initial brief or abstract idea through exploration, refinement, and final delivery.

• Strong verbal and written communication skills, with the ability to articulate creative decisions and rationale clearly to diverse audiences.

• Highly organized, self-directed, and capable of managing multiple projects concurrently in a fast-paced, dynamic environment. Preferred Skills:

• Experience in designing comprehensive visual identities and brand experiences for large-scale events, conferences, or activations, including translating concepts across digital, environmental signage, stage design, and physical applications.

• Familiarity with motion design principles and animation software (e.g., After Effects).

• Experience developing and executing integrated marketing campaigns spanning digital, social media, print, and physical touchpoints.

• Experience collaborating effectively with production partners, fabricators, or external creative agencies.

• A strong sense of curiosity regarding emerging creative technologies and novel approaches to building and scaling brand experiences.

📝 Enhancement Note: The requirements emphasize a blend of foundational design skills and modern technical proficiency. The explicit need for AI tool experience is a significant differentiator. The "Nice-to-Haves" point towards a company that values comprehensive brand execution, particularly in event-related contexts, and is keen on exploring innovative technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A meticulously curated portfolio demonstrating a strong conceptual approach to brand design challenges.

• Examples showcasing the ability to extend a visual system across diverse formats and touchpoints, including digital, print, and environmental applications.

• Case studies that illustrate the process of taking a project from a high-level brief to a polished final deliverable, highlighting problem-solving and iterative refinement.

• Visual examples of typography, composition, hierarchy, and storytelling that align with or demonstrate potential evolution of brand identity.

• Evidence of proficiency in Figma and Adobe Creative Cloud, ideally integrated into project examples.

• Demonstrations of how AI tools were leveraged in the design process, showcasing experimentation and efficiency gains. Process Documentation:

• Case studies that clearly outline the design process, including initial research, ideation phases, concept development, and execution.

• Visual documentation of how brand systems were applied and adapted for specific campaigns or initiatives.

• Examples of collaboration with cross-functional teams, showing how briefs were interpreted and design solutions were developed.

• Prototypes or mockups demonstrating the application of design across various digital and physical mediums.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It's not just about showcasing final assets but demonstrating the strategic thinking, creative process, and technical execution behind them. The inclusion of AI tool usage in the portfolio will be a significant advantage, showing the candidate's adaptability and forward-thinking approach.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3+ years), location (Tel Aviv, Israel), and the nature of the role within a growing tech company, an estimated annual salary range for a Brand Designer in Tel Aviv would be approximately ₪180,000 - ₪280,000 ILS. This range can vary based on specific experience, the candidate's portfolio, and final negotiation.

Benefits:

• Comprehensive health insurance plans.

• Generous paid time off (PTO) and holiday allowances.

• Opportunities for professional development, including workshops, conferences, and training in new design technologies and AI tools.

• Stock options or equity in a rapidly growing startup.

• A collaborative and innovative work environment with a focus on employee growth and well-being.

• Potential for hybrid work arrangements, balancing on-site collaboration with remote flexibility.

• Access to cutting-edge technology and tools.

Working Hours: The standard working hours are typically 40 hours per week, common for full-time roles in the tech industry. While core hours may exist for collaboration, there is often flexibility to accommodate project deadlines and personal needs, especially given the role's on-site requirement in Tel Aviv.

📝 Enhancement Note: Salary estimation is based on market research for Brand Designer roles in Tel Aviv, considering the tech industry and the specified experience level. Benefits are common offerings for tech companies in Israel, with a focus on professional growth and innovation aligning with Cyera's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Data Security, with a specific focus on AI-driven data security solutions. Cyera operates at the intersection of data security, cloud computing, and artificial intelligence, positioning itself as a leader in the evolving landscape of data protection for AI-driven businesses.

Company Size: Cyera is a fast-growing startup, likely ranging from 50-200 employees, indicating a dynamic and agile work environment where individual contributions have a significant impact.

Founded: Cyera was founded in 2022, signifying a young, innovative company rapidly scaling and establishing its market presence.

Team Structure:

• The Global Brand Design team is a core part of the marketing function, likely comprising a mix of specialists in visual design, content, and potentially motion graphics.

• The Brand Designer will report to a Design Lead or Head of Brand, with close collaboration across marketing, product, content, and sales teams.

• Cross-functional collaboration is a key aspect, with frequent interaction with product managers, content strategists, campaign managers, and event organizers to ensure unified brand messaging. Methodology:

• Data-Driven Design: While creative, the team likely uses data and insights to inform design decisions, particularly for campaigns and digital experiences, to measure impact and optimize performance.

• Agile Creative Processes: Embracing agility, the team likely employs iterative design processes, rapid prototyping, and continuous feedback loops to adapt quickly to market needs and new opportunities.

• AI Integration: A core methodology involves leveraging AI tools to augment creative capabilities, streamline workflows, and explore novel design avenues, reflecting Cyera's position in the AI sector.

Company Website: www.cyera.com

📝 Enhancement Note: Cyera's identity as a young, AI-focused cybersecurity company heavily influences its culture. Expect a fast-paced, innovative, and collaborative environment. The brand team's role is critical in translating complex technology into accessible and compelling narratives, making visual communication a strategic imperative.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level position, typically considered a 'Designer' or 'Senior Designer' depending on the specific internal leveling. It requires independent project ownership and the ability to contribute strategically to brand evolution, moving beyond execution-only tasks.

Reporting Structure: The Brand Designer will likely report to a Brand Design Manager or Director, who oversees the overall brand strategy and creative output. They will collaborate closely with peers in marketing, product marketing, and content creation.

Operations Impact: The Brand Designer's impact is directly tied to shaping Cyera's market perception, brand recognition, and customer engagement. High-quality, consistent, and innovative brand design directly supports marketing campaigns, product launches, and sales enablement efforts, ultimately contributing to lead generation and customer acquisition. The effective use of brand visuals can differentiate Cyera in a competitive market and build trust with potential clients.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like campaign design, event branding, digital experience design, or even motion graphics if pursued.

• Leadership: Potential to grow into a Senior Brand Designer or Art Director role, leading key projects, mentoring junior designers, and contributing more significantly to brand strategy.

• Skill Expansion: Continuous learning and development in emerging creative technologies, particularly AI-driven design tools, and staying abreast of industry best practices in brand building for B2B tech companies.

• Cross-Functional Exposure: Gaining deeper understanding of product marketing, content strategy, and demand generation through close collaboration.

📝 Enhancement Note: This role offers a solid foundation for a designer looking to make a significant impact within a fast-growing tech company. The emphasis on evolving the brand and integrating new technologies provides ample opportunities for professional development and career advancement.

🌐 Work Environment

Office Type: The role is primarily on-site in Tel Aviv, Israel, indicating a preference for in-person collaboration, team synergy, and access to shared resources. This environment is typical for startups aiming to foster a strong team culture and facilitate rapid communication.

Office Location(s): Tel Aviv, Israel. This location offers a vibrant tech hub environment with access to talent and a thriving startup ecosystem.

Workspace Context:

• Collaborative Environment: The emphasis on an on-site role suggests an office designed to encourage interaction, brainstorming, and spontaneous collaboration among team members.

• Tools & Technology: Access to the latest design software (Figma, Adobe Creative Cloud) and hardware, along with opportunities to experiment with and utilize advanced AI tools integrated into the workflow.

• Team Interaction: Regular opportunities for direct interaction with designers, marketing professionals, product teams, and leadership, fostering a cohesive and integrated work experience.

Work Schedule: A standard 40-hour work week is expected, with potential for flexibility around core hours to accommodate project deadlines and team collaboration needs. The on-site nature suggests a structured workday, but the startup environment often allows for some adaptability.

📝 Enhancement Note: The on-site requirement in Tel Aviv points to a company that values in-person collaboration and team cohesion, which can be highly beneficial for creative roles requiring dynamic brainstorming and feedback sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the talent acquisition team to assess basic qualifications and creative fit.

• Portfolio Presentation & Creative Challenge: A session where you present your portfolio, discuss your design process, and potentially complete a small, timed creative exercise or case study relevant to Cyera's brand. This will assess conceptual thinking, execution, and your ability to articulate your rationale.

• Team Interviews: Meetings with members of the design and marketing teams to evaluate collaboration style, communication skills, and cultural fit. You'll discuss how you approach projects, work with others, and integrate feedback.

• Hiring Manager Interview: A final discussion with the hiring manager (e.g., Head of Brand Design) to delve deeper into your experience, strategic thinking, and alignment with the team's vision and company goals.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize projects demonstrating brand identity development, campaign design, and cross-channel application.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you were solving, your process, the solution, and the impact or outcome. Use visuals to support your narrative.

• Highlight Process: Emphasize your thinking, research, exploration, and iteration. Show how you arrived at the final design.

• Showcase AI Integration: Include examples where you utilized AI tools, explaining the benefits and how they contributed to the outcome.

• Tailor to Cyera: Research Cyera's current brand and target audience. If possible, subtly tailor your presentation or highlight projects that align with their industry (tech, AI, security) and aesthetic.

• Prepare for Questions: Anticipate questions about your design decisions, how you handle feedback, your experience with brand systems, and your approach to using AI in design.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Think Strategically: Focus on the strategic intent behind the design, not just aesthetics. How does the design solve the problem or achieve the objective?

• Demonstrate Process: Even in a short timeframe, outline your thought process. What would be your first steps? What elements would you consider?

• Be Realistic: Present a feasible solution within the given constraints. If time is limited, focus on a strong concept and key elements rather than trying to produce a fully polished piece.

📝 Enhancement Note: The interview process for a Brand Designer at a tech company like Cyera will heavily focus on portfolio quality, conceptual thinking, and practical application of design skills, including the integration of new technologies like AI. Candidates should be prepared to articulate their process and strategic rationale clearly.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management. Proficiency is a must-have.

• Adobe Creative Cloud:

  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and design of marketing collateral, presentations, and print materials.

AI & Ideation Tools:

• ChatGPT / Claude: For content generation, brainstorming, summarizing information, and generating design briefs or concepts.

• Image Generation Tools (e.g., Midjourney, DALL-E, Stable Diffusion): For exploring visual concepts, creating mood boards, generating unique imagery, or prototyping visual styles.

Collaboration & Project Management:

• Tools like Jira, Asana, Trello, or similar project management software may be used for task tracking and workflow management.

• Slack or similar communication platforms for real-time team collaboration.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is standard. The explicit mention of AI tools like ChatGPT, Claude, and image generators highlights Cyera's commitment to leveraging technology to enhance creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new technologies, creative approaches, and ways to push the brand forward, particularly with AI.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Agility: The ability to adapt quickly to changing priorities, market trends, and project requirements in a fast-paced startup environment.

• Craftsmanship: A dedication to high-quality execution, attention to detail, and thoughtful design that reflects professionalism and brand integrity.

• Impact-Driven: A focus on how design contributes to business objectives, such as brand awareness, lead generation, and customer engagement.

Collaboration Style:

• Integrated Teams: Designers are expected to work seamlessly with marketing, product, and content teams, acting as strategic partners rather than just order-takers.

• Constructive Feedback: A culture that encourages open and honest feedback during design critiques to elevate the quality of work.

• Knowledge Sharing: A willingness to share insights, techniques, and best practices, especially regarding new tools and creative methodologies like AI-assisted design.

📝 Enhancement Note: Cyera's culture appears to be a blend of startup dynamism and a focus on professional craft. The emphasis on innovation, collaboration, and agility aligns with companies operating at the forefront of technology.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Brand System: As a growing company, the brand system may still be maturing. The challenge will be to maintain consistency while strategically evolving it to meet new business needs and creative opportunities.

• AI Integration Learning Curve: Effectively integrating AI tools into the design workflow requires experimentation, learning new prompts, and understanding their limitations and ethical considerations.

• Balancing Speed and Quality: In a fast-paced startup, there's often pressure to deliver quickly. The challenge is to maintain high design quality and conceptual rigor under tight deadlines.

• Cross-Functional Alignment: Ensuring brand consistency and clear communication across various departments and stakeholders, each with their own priorities.

Learning & Development Opportunities:

• AI Design Workshops: Opportunities to attend specialized training or internal sessions focused on advanced prompt engineering and AI tool utilization for design.

• Industry Conferences: Participation in design and branding conferences to stay updated on trends, network with peers, and gain new perspectives.

• Mentorship: Potential for mentorship from senior designers or creative leaders within Cyera, fostering skill development and career progression.

• Exposure to New Technologies: Being at the forefront of AI integration in design offers unique opportunities to develop highly sought-after skills.

📝 Enhancement Note: The challenges presented are typical for a growing tech company's design role, particularly one embracing new technologies. These challenges also present significant growth opportunities for a motivated and adaptable designer.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Cyera's visual identity for a new product launch targeting enterprise security leaders?" (Assesses strategic thinking, understanding of target audiences, and brand application.)

• "Describe a time you had to balance creative exploration with strict brand guidelines. How did you ensure both were met?" (Evaluates ability to work within a system and push boundaries appropriately.)

• "Walk us through your process for developing a visual concept for a major marketing campaign. How do you ensure it's impactful and memorable?" (Focuses on conceptualization, process, and storytelling.)

• "How have you used AI tools in your design workflow? Can you provide a specific example of how it improved your process or outcome?" (Tests practical application and understanding of AI's role in design.) Company & Culture Questions:

• "What excites you about Cyera's mission and our position in the AI security market?" (Assesses research and genuine interest in the company.)

• "How do you typically collaborate with marketing, product, or content teams on design projects?" (Evaluates teamwork and cross-functional communication skills.)

• "Describe your ideal team environment and how you contribute to a positive culture." (Gauges cultural fit and self-awareness.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant case study, highlighting a significant achievement or a complex challenge overcome.

• Articulate Your 'Why': For each project, clearly explain the strategic goals, your role, and the rationale behind your design decisions.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design concepts, execution, and the application of brand elements.

• Highlight AI Contributions: Specifically call out any projects where AI tools were used, detailing the tools, your approach, and the benefits.

• Be Prepared for Q&A: Anticipate questions about your process, choices, and how you handle feedback or challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of brand strategy, creative execution, and the ability to integrate new technologies like AI into the design process, all within the context of a fast-paced B2B tech environment.

📌 Application Steps

To apply for this Brand Designer position at Cyera:

• Submit your resume and a link to your online portfolio through the Comeet application portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating brand identity development, campaign design, and cross-channel application. Highlight projects where you've successfully applied and evolved brand systems.

• AI Integration Showcase: Specifically include examples of how you've leveraged AI tools (e.g., image generation, prompt-based ideation) in your design process, explaining the benefits and outcomes.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Brand Design," "Visual Communication," "Typography," "Figma," "Adobe Creative Cloud," and "AI Tools." Quantify achievements where possible (e.g., "Increased brand engagement by X% through campaign design").

• Company Research: Thoroughly research Cyera's current brand, mission, and the AI security market. Understand their existing visual language and identify potential areas for contribution.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your process, and how your skills align with Cyera's values and the specific requirements of this role, especially regarding creative execution and AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.