Brand Designer / Art Director / Grafiker

📍 Job Overview

Job Title: Brand Designer / Art Director / Grafiker

Company: International Brands AG

Location: Baar, Zug, Switzerland

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: September 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual and creative direction for a portfolio of FMCG brands, ensuring market performance and impact.

• Develop and execute creative concepts across all brands, focusing on visibility, recognition, and market conversion.

• Drive the evolution of brand worlds with a consistent visual identity, challenging existing norms for continuous improvement.

• Design high-impact packaging, web assets, social media content, and marketing materials with a performance-first approach.

• Actively leverage AI and modern tools to enhance workflow, speed, and creative output for greater efficiency.

📝 Enhancement Note: This role is positioned as a critical creative lead within a fast-growing FMCG company, emphasizing a results-driven approach over purely aesthetic design. The "Brand Powerhouse" concept suggests a central, influential role in shaping the visual strategy across multiple brands. The integration of AI tools highlights a forward-thinking operational approach to creative production.

📈 Primary Responsibilities

• Oversee the development and implementation of creative concepts across all brands, prioritizing market visibility, brand recognition, and impactful results.

• Build, sharpen, and advance robust brand worlds with a consistent and distinctive visual identity.

• Proactively challenge and improve existing brand elements rather than merely managing them, fostering a culture of innovation.

• Design packaging with a clear FMCG logic, ensuring it is attention-grabbing, brand-aligned, and optimized for conversion at the point of sale.

• Develop high-performance designs for web, social media, and marketing assets, focusing on measurable outcomes rather than solely aesthetics.

• Execute ideas quickly, pragmatically, and efficiently, minimizing delays from excessive internal discussions.

• Actively utilize AI and modern tools to continuously improve workflow, speed, and overall output quality.

• Independently manage and execute projects from conceptualization to the final product in the market.

• Manage and guide freelancers and external partners, upholding a high standard of quality and brand consistency.

• Collaborate closely with the Head of Brands and the broader team to ensure integrated brand strategies.

• Maintain a holistic view of brand presence, encompassing product, communication, and physical retail environments.

📝 Enhancement Note: The responsibilities emphasize a hands-on, "maker" mentality, with a strong focus on tangible market results and efficient execution. The expectation to "challenge existing" elements and actively use AI points to a dynamic, forward-thinking operational environment within the creative function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Art Direction, Marketing, or a related field is typically expected for this level of responsibility. Continuous learning and self-study in design and digital tools are highly valued.

Experience: 2-5+ years of experience in creative roles such as Design, Art Direction, or a similar capacity, with a proven track record in FMCG or retail environments.

Required Skills:

• Art Direction: Proven ability to lead creative vision and execution for brands.

• FMCG Design Expertise: Deep understanding of design principles specific to Fast-Moving Consumer Goods.

• Packaging Design: Skill in creating effective and market-driven packaging solutions.

• Figma Proficiency: Advanced skills in Figma for design and prototyping.

• UI/UX Design Principles: Understanding of user interface and user experience design for digital platforms.

• Brand Development: Experience in building and evolving brand identities and worlds.

• Performance-Oriented Design: Ability to create designs that drive conversion and achieve measurable business objectives.

• Project Management: Capability to independently manage projects from inception to completion.

• AI Tool Utilization: Experience with AI tools for creative workflow enhancement.

• Strong Portfolio: A compelling portfolio showcasing real FMCG or retail projects with demonstrable results. Preferred Skills:

• Web Design: Experience in designing for websites and digital interfaces.

• Social Media Marketing Design: Expertise in creating engaging content for social platforms.

• Print Design: Proficiency in designing for print media.

• Consumer Behavior Analysis: Understanding of consumer psychology and purchasing decisions.

• Retail Environment Awareness: Knowledge of in-store merchandising and consumer interaction points.

• Freelancer/Partner Management: Experience in managing external creative resources.

• English & German Language Proficiency: Ability to communicate effectively in both languages.

📝 Enhancement Note: The emphasis on "2-5+ years" suggests a mid-level role requiring significant practical experience and a portfolio that clearly demonstrates impact in FMCG or retail. The explicit mention of Figma and AI tools indicates a modern, tech-forward approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-5 distinct FMCG or retail projects that highlight your creative leadership and impact.

• For each project, clearly articulate the challenge, your creative solution, the specific tools and processes used, and most importantly, the measurable results (e.g., increased shelf visibility, conversion rates, brand engagement).

• Include examples of packaging design that demonstrate an understanding of shelf impact and consumer appeal.

• Present digital design work (web, social) that emphasizes performance metrics and user engagement.

• Demonstrate proficiency with Figma, providing examples of interactive prototypes or complex design systems if applicable.

• Show evidence of leveraging AI tools to improve design workflow, speed, or output quality. Process Documentation:

• Be prepared to discuss your personal design process, from brief interpretation to final execution, emphasizing efficiency and results.

• Articulate how you approach brand consistency across various touchpoints and media.

• Explain your methodology for translating market insights and consumer behavior into design solutions.

• Describe how you manage project timelines, stakeholder feedback, and external partner collaborations to ensure timely delivery.

📝 Enhancement Note: The portfolio is critical for this role, with a strong emphasis on demonstrating tangible results and a performance-driven approach to design within the FMCG/retail context. The expectation to show how AI tools are integrated into the workflow is a key differentiator.

💵 Compensation & Benefits

Salary Range: Given the location in Baar, Switzerland, the mid-level experience (2-5 years), and the specialized nature of FMCG/retail art direction, a competitive annual salary range for this role would likely fall between CHF 80,000 and CHF 110,000. This estimate considers the cost of living in Switzerland, industry benchmarks for creative roles, and the significant responsibilities outlined.

Benefits:

• Direct collaboration with the Head of Brands, offering unparalleled mentorship and exposure to senior leadership.

• Genuine opportunity to significantly influence brand strategy, product development, and market success.

• Experience fast-paced decision-making processes, avoiding lengthy bureaucratic hurdles.

• High level of personal responsibility and autonomy, with ample room to drive impactful initiatives and make a difference.

• Opportunity to work with a growing Swiss company in the Personal Care/FMCG sector with global reach.

• Potential exposure to and development in leveraging AI and modern tools for creative operations.

Working Hours: 40 hours per week, reflecting a standard full-time commitment in Switzerland. While the environment is described as fast-paced, the emphasis on efficiency suggests a focus on productive output within standard hours, with potential for flexibility based on project demands.

📝 Enhancement Note: Salary is estimated based on Swiss market rates for comparable roles, considering the specific industry (FMCG/Retail) and the required experience level. The benefits highlight the unique advantages of working in a dynamic, high-impact environment with direct leadership access.

🎯 Team & Company Context

🏢 Company Culture

Industry: Personal Care / FMCG (Fast-Moving Consumer Goods). International Brands AG focuses on developing and scaling brands that perform exceptionally well in physical retail environments and e-commerce. Their ethos is about creating products that are not just aesthetically pleasing but are designed to "work" in the market, achieving visibility, sales, and scalability.

Company Size: While not explicitly stated, the description implies a growing, dynamic organization that is past the startup phase but still agile and focused on rapid scaling. The mention of "tens of thousands of sales points worldwide" and "over 90,000 sales points worldwide" suggests a significant operational footprint and market penetration. This size is ideal for roles offering substantial impact and direct influence.

Founded: The company's founding date is not provided, but the description suggests a company with established market presence and a clear strategy for growth, indicating a history of successful brand development and market entry.

Team Structure:

• The operations and creative teams are likely structured to be lean and highly collaborative, prioritizing speed and direct impact.

• The Art Director will report directly to the Head of Brands, indicating a close working relationship and significant strategic alignment.

• Cross-functional collaboration is essential, involving product development, marketing, sales, and potentially supply chain teams to ensure brand consistency from concept to shelf. Methodology:

• Data-driven decision-making is a core operational philosophy, with a strong emphasis on market performance, conversion rates, and ROI.

• Workflow optimization and efficiency are paramount, with a stated preference for rapid execution over lengthy deliberation.

• The integration of modern tools, including AI, is a key aspect of their operational strategy to enhance speed and output.

Company Website: https://www.internationalbrands.ch

📝 Enhancement Note: The company culture is characterized by a pragmatic, results-oriented approach to brand building in the competitive FMCG space. They value speed, direct impact, and a "maker" mentality, differentiating them from more traditional, process-heavy organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Art Director or Senior Brand Designer, acting as a creative lead for multiple brands within the FMCG/retail sector. It requires significant hands-on experience and the ability to operate autonomously while also collaborating closely with senior leadership. The role is crucial for driving visual strategy and ensuring market competitiveness.

Reporting Structure: The Art Director will report directly to the Head of Brands. This close reporting line offers significant visibility and direct access to strategic decision-making, providing a unique learning and growth opportunity.

Operations Impact: The Art Director's impact is directly tied to the commercial success of the brands. By creating visually compelling and market-effective designs for packaging, digital assets, and marketing materials, they directly influence consumer perception, shelf appeal, and ultimately, sales conversions. This role is fundamental to the company's mission of building brands that "work" and "sell."

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Manager or Head of Brand role, taking on broader strategic responsibilities for brand portfolios.

• Specialization: Opportunity to deepen expertise in specific areas like packaging innovation, digital brand strategy, or AI-driven creative processes.

• Team Development: As the company grows, there may be opportunities to build and lead a creative team, moving into a more directorial or managerial capacity.

• Strategic Input: Continuous involvement in high-level brand strategy discussions, contributing to the company's overall growth trajectory.

📝 Enhancement Note: The growth path here is strongly tied to demonstrating commercial impact and strategic thinking within the brand development lifecycle, rather than purely artistic progression. The direct reporting line to the Head of Brands is a significant accelerator for career advancement.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a preference for a physical presence at the company's offices in Baar, Switzerland. This suggests an environment that values in-person collaboration, spontaneous ideation, and direct team interaction.

Office Location(s): Baar, Zug, Switzerland. This location offers a central position within Switzerland, likely providing good accessibility and a professional business environment.

Workspace Context:

• The workspace is expected to be dynamic and collaborative, fostering quick exchanges of ideas and rapid project progression.

• Access to modern design tools, including Figma and potentially AI-powered creative software, will be standard.

• The culture emphasizes a hands-on, "maker" approach, meaning the workspace will likely support efficient execution and iteration.

• Opportunities for direct interaction with the Head of Brands and other team members will be frequent, facilitating a cohesive and responsive team dynamic.

Work Schedule: A standard 40-hour work week is expected. The emphasis on speed and efficiency suggests that while hours may be demanding during peak project phases, the focus is on productive output rather than simply time spent in the office.

📝 Enhancement Note: The on-site requirement points to a company that values direct team synergy and immediate feedback loops, which can be highly beneficial for fast-paced creative operations where rapid iteration is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly the FMCG/retail focus and demonstrated results.

• Portfolio Presentation & Discussion: A key stage where you will present your portfolio, highlighting specific projects that showcase your Art Direction skills, FMCG/retail experience, and understanding of market performance. Be prepared to discuss your process, the challenges faced, and the outcomes achieved.

• Skills Assessment/Challenge: You may be given a small creative challenge or asked to critique existing brand elements, demonstrating your problem-solving abilities, strategic thinking, and how you would apply AI tools.

• Team/Hiring Manager Interview: A discussion with the Head of Brands and potentially other team members to assess cultural fit, collaborative style, and your enthusiasm for International Brands AG's mission.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that directly relate to FMCG, retail, or performance-driven design.

• Quantify Results: For each project, clearly state the objectives, your role, the solutions implemented, and crucially, the measurable results (e.g., "Increased shelf visibility by X%", "Improved conversion rate by Y%", "Generated Z% more engagement").

• Showcase Process: Briefly explain your creative process, including how you used Figma and any AI tools. Highlight how you translated consumer insights into design decisions.

• Brand Logic: Demonstrate a clear understanding of why your designs work in a retail context – shelf appeal, pack communication, brand consistency.

• Storytelling: Frame your projects as compelling narratives that showcase your problem-solving skills and impact.

Challenge Preparation:

• Brand Critique: Be ready to analyze existing FMCG brands, identifying areas for visual improvement or strategic enhancement.

• AI Application: Think about how you would use AI tools to speed up ideation, generate variations, or optimize assets for different platforms.

• Performance Focus: Prepare to discuss how design decisions directly contribute to business objectives like sales, brand recognition, and market share.

📝 Enhancement Note: The interview process heavily emphasizes practical application and demonstrable results through the portfolio. Candidates should prepare to speak in detail about their process, the commercial impact of their work, and their forward-thinking approach to design tools like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill, indicating it's the primary tool for UI, web design, and likely for broader design system management and collaboration.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign): While not explicitly listed, these are standard tools for graphic design, packaging, and print work in the industry and are likely expected for comprehensive design execution.

• AI Tools: The job description highlights the active use of AI and modern tools for workflow enhancement. This could include AI-powered design assistants, content generation tools, or optimization platforms.

Analytics & Reporting:

• While not directly a design tool, an understanding of analytics platforms (e.g., Google Analytics for web performance, social media analytics) is beneficial to understand the performance of digital assets.

• Familiarity with tools that track sales data and market performance is implied, as the role is performance-driven. CRM & Automation:

• Not directly relevant to the Art Director's core design responsibilities, but an awareness of how marketing and sales automation tools (e.g., for campaign asset deployment) function can be advantageous for integrated campaign planning.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The emphasis on AI tools suggests that familiarity with emerging creative technologies is a significant advantage, positioning this role at the forefront of design operations.

👥 Team Culture & Values

Operations Values:

• Performance Driven: A core value is that design must deliver tangible results in the market (sales, conversion, visibility), not just be aesthetically pleasing.

• Efficiency & Speed: The company values rapid execution and pragmatic problem-solving over lengthy processes and bureaucracy.

• Proactive Ownership: Employees are expected to take initiative, challenge the status quo, and drive projects forward independently.

• Continuous Improvement: A commitment to constantly questioning and enhancing existing practices, brands, and outputs, including the adoption of new technologies like AI.

• Market Focus: Deep understanding and respect for the FMCG/retail environment, consumer behavior, and the competitive landscape.

Collaboration Style:

• Direct & Hands-on: Collaboration is expected to be frequent, direct, and focused on getting things done efficiently.

• Cross-functional Integration: Close working relationships with the Head of Brands and other teams (product, marketing) are essential for cohesive brand strategy.

• Feedback-Oriented: While speed is valued, there's an implied openness to constructive feedback to improve quality and impact.

• Empowered Autonomy: Team members are empowered to take ownership of their areas, with clear expectations for delivering results.

📝 Enhancement Note: The culture is one of high performance, rapid execution, and empowered ownership. This is not a place for passive designers; it's for proactive "makers" who thrive in a fast-paced, results-oriented environment and are eager to influence market success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining a high standard of creative output while adhering to rapid timelines and market demands.

• Driving FMCG Relevance: Consistently translating creative concepts into designs that resonate strongly with FMCG consumers and perform on crowded retail shelves.

• Integrating AI Effectively: Seamlessly incorporating AI tools into the creative workflow to enhance efficiency without compromising originality or strategic depth.

• Managing Multiple Brands: Effectively juggling the diverse visual needs and strategic objectives of a portfolio of brands simultaneously.

Learning & Development Opportunities:

• Advanced Brand Strategy: Deepen understanding of brand architecture, market positioning, and long-term brand growth strategies within the FMCG sector.

• Performance Analytics: Develop skills in interpreting design performance data (sales, conversion, engagement) to inform future creative decisions.

• AI in Creative Operations: Gain hands-on experience and expertise in leveraging cutting-edge AI tools for design, ideation, and workflow optimization.

• Leadership Mentorship: Direct mentorship from the Head of Brands, offering insights into strategic brand management and business leadership.

📝 Enhancement Note: The challenges are directly linked to the company's core operational strategy: achieving market success through rapid, intelligent, and impactful brand execution. Growth opportunities are geared towards enhancing strategic business acumen and technical proficiency in modern creative operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing packaging for a new FMCG product to ensure it stands out on a crowded shelf and communicates key benefits effectively?" (Focus on market logic, consumer behavior, and visual hierarchy.)

• "Describe a time you had to balance creative vision with tight deadlines or budget constraints. What was your approach, and what was the outcome?" (Demonstrate problem-solving and efficiency.)

• "How do you see AI tools impacting the future of brand design, and how would you integrate them into your workflow at International Brands AG?" (Show forward-thinking and practical application.) Company & Culture Questions:

• "What excites you about International Brands AG's approach to building brands in the FMCG market?" (Research their mission and values, emphasizing their results-driven philosophy.)

• "How do you handle constructive criticism on your designs, especially when working with senior stakeholders?" (Highlight adaptability and a focus on collective goals.)

• "Describe your ideal work environment for creative production. How do you ensure your work maintains high quality and impact in a fast-paced setting?" (Align with their emphasis on speed, autonomy, and results.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories for each project, emphasizing the problem, your solution, and the quantifiable results.

• Visual Clarity: Ensure your presentation slides are clean, well-designed, and highlight the visual impact of your work. Use high-quality mockups.

• Process Emphasis: Be ready to walk through your design process, specifically mentioning how you used Figma and any AI tools to achieve the final outcome.

• Market Justification: For every design decision, be prepared to explain its strategic rationale in the context of FMCG, retail, and consumer behavior.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic business understanding, and operational efficiency, with a clear ability to translate design into tangible market success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Curate a highly targeted portfolio: Ensure your portfolio prominently features 2-5 strong FMCG or retail projects that demonstrate measurable results and a performance-driven approach. Tailor your selection to highlight packaging, digital assets, and how you've used Figma.

• Optimize your resume for operations keywords: Integrate terms like "Art Direction," "FMCG Design," "Packaging," "Figma," "Performance Marketing," "Brand Development," "AI Tools," and "Project Management" where relevant to your experience. Quantify achievements whenever possible.

• Prepare your portfolio presentation: Practice walking through your key projects, clearly articulating the problem, your solution, your process (including AI integration), and the quantifiable business impact. Be ready to discuss your design philosophy in relation to market performance.

• Research International Brands AG: Understand their brand portfolio, their stated mission ("We build brands that work in the market"), and their emphasis on speed, impact, and AI. Prepare to articulate why you are a strong cultural and operational fit for their dynamic environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.